vs
Ocado is on average 15.2% dearer than Iceland
ⓘ
If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: Iceland is on average 13.2% cheaper than Ocado (a percentage changes with the shop you start from).
Based on all 637 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Ocado was dearer on 409, cheaper on 120 and the same price on 108 of these 637 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
Few shared products in meat; without it, this figure would be +18.0%.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 31 August 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Ocado 13.9% dearer. Categories with fewer than 10 products both shops sell: meat: 4 products, 22% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Ocado.
| Iceland | Ocado | |
|---|---|---|
| Same price per kg | ||
| Ocado 38% dearer per kg | ||
| Ocado 35% dearer per kg | ||
 |  | Ocado 48% dearer per kg |
| Same price per kg | ||
| Ocado 1% cheaper per kg | ||
| Ocado 28% dearer per kg | ||
| Ocado 39% dearer per kg | ||
 |  | Ocado 80% dearer per kg |
| Ocado 70% dearer per kg | ||
| Ocado 70% dearer per kg | ||
| Ocado 70% dearer per kg | ||
| Ocado 17% cheaper per kg | ||
| Ocado 20% cheaper per kg | ||
 |  | Ocado 6% dearer per kg |
 |  | Ocado 30% cheaper per item |
 |  | Same price per item |
| Ocado 17% dearer per kg | ||
| Ocado 30% dearer per kg | ||
| Same price per kg | ||
| Ocado 25% dearer per kg | ||
| Same price per kg | ||
| Ocado 4% dearer per kg | ||
| Ocado 30% dearer per kg | ||
| Same price per kg | ||
| Same price per kg | ||
 |  | Ocado 4% dearer per item |
 Mr Kipling Lunchbox Raspberry Cake Slices 4 pack £0.25 each | Same price per item | |
| Ocado 42% cheaper per item | ||
 |  | Ocado 29% dearer per litre |
| Same price per litre | ||
| Ocado 11% cheaper per litre | ||
| Ocado 33% cheaper per litre | ||
| Ocado 8% cheaper per litre | ||
| Ocado 21% cheaper per kg | ||
| Ocado 40% dearer per litre | ||
| Ocado 3% cheaper per litre | ||
| Same price per kg | ||
| Ocado 28% cheaper per kg | ||
| Ocado 13% cheaper per kg | ||
| Same price per kg | ||
 |  | Ocado 67% dearer per kg |
| Ocado 47% dearer per litre | ||
| Same price per litre | ||
 |  | Ocado 35% dearer per kg |
| Ocado 21% cheaper per kg | ||
| Ocado 53% dearer per kg | ||
| Ocado 10% cheaper per kg | ||
 |  | Ocado 7% dearer per litre |
| Ocado 2% dearer per litre | ||
| Same price per kg | ||
| Ocado 32% dearer per kg | ||
| Ocado 10% cheaper per kg | ||
| Ocado 6% dearer per kg | ||
| Ocado 7% cheaper per litre | ||
| Ocado 33% dearer per litre | ||
| Ocado 33% dearer per litre | ||
| Ocado 11% cheaper per litre | ||
| Same price per litre | ||
| Ocado 9% dearer per litre | ||
| Ocado 8% cheaper per litre | ||
 |  | Ocado 10% dearer per item |
| Ocado 8% cheaper per litre | ||
| Ocado 50% dearer per kg | ||
| Ocado 11% dearer per kg | ||
| Same price per kg | ||
| Ocado 40% dearer per kg | ||
| Ocado 50% dearer per litre | ||
| Ocado 12% cheaper per kg | ||
 Tassimo Tassimo Costa Caramel Latte Coffee Pods x6 £750.00/kg | Ocado 19% dearer per kg | |
| Ocado 55% dearer per litre | ||
| Ocado 11% cheaper per litre | ||
| Ocado 17% dearer per kg | ||
| Same price per kg | ||
 |  | Same price per kg |
