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Tesco is on average 4.5% dearer than Iceland
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If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: Iceland is on average 4.3% cheaper than Tesco (a percentage changes with the shop you start from).
Based on all 890 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Tesco was dearer on 416, cheaper on 263 and the same price on 211 of these 890 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 31 August 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Tesco 5.7% dearer. Categories with fewer than 10 products both shops sell: meat: 7 products, 22% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Tesco.
| Iceland | Tesco | |
|---|---|---|
| Tesco 50% dearer per kg | ||
| Tesco 20% cheaper per kg | ||
 |  | Same price per kg |
| Same price per kg | ||
| Tesco 17% cheaper per kg | ||
| Tesco 11% cheaper per kg | ||
| Same price per kg | ||
| Same price per kg | ||
 |  | Same price per item |
| Tesco 17% cheaper per kg | ||
| Tesco 25% dearer per item | ||
| Tesco 5% cheaper per kg | ||
| Same price per item | ||
 |  | Same price per item |
| Tesco 7% dearer per kg | ||
| Same price per kg | ||
 |  | Tesco 25% dearer per item |
| Tesco 2% dearer per kg | ||
| Same price per kg | ||
| Same price per kg | ||
| Same price per kg | ||
| Tesco 23% dearer per kg | ||
| Tesco 33% dearer per kg | ||
| Tesco 25% dearer per kg | ||
| Tesco 33% cheaper per litre | ||
 |  | Tesco 32% dearer per kg |
| Tesco 58% dearer per kg | ||
| Tesco 34% dearer per kg | ||
| Tesco 38% dearer per kg | ||
| Tesco 19% dearer per kg | ||
 |  | Tesco 33% dearer per kg |
| Tesco 20% dearer per litre | ||
 |  | Tesco 20% dearer per litre |
| Tesco 31% cheaper per litre | ||
| Tesco 6% dearer per litre | ||
 |  | Tesco 115% dearer per litre |
 |  | Same price per litre |
| Tesco 12% dearer per kg | ||
| Tesco 5% cheaper per kg | ||
| Same price per kg | ||
| Tesco 20% cheaper per kg | ||
| Tesco 15% cheaper per kg | ||
| Tesco 32% dearer per kg | ||
| Tesco 1% cheaper per kg | ||
| Tesco 5% dearer per kg | ||
| Tesco 36% dearer per kg | ||
| Tesco 25% dearer per kg | ||
| Tesco 18% dearer per kg | ||
| Same price per litre | ||
| Same price per litre | ||
| Tesco 26% cheaper per kg | ||
| Tesco 7% dearer per kg | ||
| Tesco 13% cheaper per kg | ||
| Tesco 29% cheaper per litre | ||
| Tesco 11% dearer per kg | ||
| Tesco 20% dearer per kg | ||
| Tesco 50% dearer per litre | ||
| Same price per item | ||
| Tesco 11% cheaper per litre | ||
| Same price per item | ||
| Tesco 5% dearer per kg | ||
| Tesco 5% dearer per litre | ||
| Same price per litre | ||
| Tesco 12% cheaper per litre | ||
| Tesco 80% dearer per litre | ||
| Tesco 5% cheaper per kg | ||
| Same price per litre | ||
| Tesco 50% dearer per litre | ||
 |  | Tesco 39% dearer per kg |
| Same price per litre | ||
| Tesco 7% dearer per litre | ||
| Tesco 40% dearer per kg | ||
 |  | Same price per kg |
| Tesco 50% dearer per litre | ||
| Tesco 5% cheaper per kg |
