vs
Ocado is on average 4.4% dearer than Morrisons
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If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: Morrisons is on average 4.2% cheaper than Ocado (a percentage changes with the shop you start from).
Based on all 3,100 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Ocado was dearer on 1,201, cheaper on 682 and the same price on 1,217 of these 3,100 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 31 August 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Ocado 3.9% dearer.
The badge shows the price difference per unit for Ocado.
| Morrisons | Ocado | |
|---|---|---|
| Same price per kg | ||
| Ocado 33% dearer per kg | ||
| Ocado 15% cheaper per kg | ||
| Ocado 15% cheaper per kg | ||
| Ocado 32% dearer per kg | ||
| Ocado 18% cheaper per kg | ||
| Same price per litre | ||
 |  | Same price per kg |
| Same price per kg | ||
| Ocado 29% cheaper per kg | ||
| Same price per litre | ||
 |  | Same price per kg |
| Ocado 57% dearer per litre | ||
| Same price per litre | ||
| Same price per kg | ||
| Same price per kg | ||
| Ocado 3% dearer per kg | ||
| Same price per kg | ||
| Ocado 29% cheaper per kg | ||
| Same price per kg | ||
| Ocado 47% dearer per kg | ||
| Same price per kg | ||
| Ocado 46% cheaper per kg | ||
 |  | Same price per kg |
| Ocado 100% dearer per item | ||
| Same price per kg | ||
| Ocado 5% dearer per kg | ||
| Same price per kg | ||
 Surreal Cinnamon High Protein Cereal 240g £16.67/kg | Ocado 13% cheaper per kg | |
 |  | Ocado 4% dearer per kg |
| Ocado 20% cheaper per kg | ||
| Same price per litre | ||
| Ocado 11% cheaper per litre | ||
| Ocado 50% cheaper per litre | ||
| Same price per litre | ||
| Ocado 38% cheaper per litre | ||
| Ocado 60% dearer per litre | ||
| Ocado 10% dearer per litre | ||
| Ocado 21% cheaper per litre | ||
| Ocado 76% dearer per litre | ||
 |  | Ocado 15% dearer per kg |
| Same price per kg | ||
| Same price per litre | ||
| Same price per litre | ||
| Ocado 25% cheaper per kg | ||
| Same price per kg | ||
| Same price per kg | ||
| Ocado 76% dearer per litre | ||
| Ocado 50% dearer per litre | ||
| Ocado 15% cheaper per litre | ||
| Ocado 10% dearer per kg | ||
| Same price per kg | ||
| Same price per kg | ||
| Ocado 14% cheaper per kg | ||
 |  | Ocado 24% dearer per kg |
| Same price per kg | ||
| Same price per kg | ||
| Ocado 2% cheaper per kg | ||
| Ocado 27% dearer per kg | ||
| Same price per kg | ||
| Same price per kg | ||
| Ocado 2% dearer per kg | ||
| Ocado 3% dearer per litre | ||
| Same price per kg | ||
| Ocado 100% dearer per litre | ||
 |  | Ocado 33% cheaper per kg |
| Ocado 5% dearer per litre | ||
| Ocado 43% dearer per litre | ||
 |  | Ocado 33% dearer per item |
| Ocado 11% cheaper per item | ||
| Ocado 28% dearer per kg | ||
| Same price per kg | ||
| Ocado 17% dearer per litre | ||
| Ocado 35% dearer per kg | ||
| Ocado 10% dearer per kg |
