vs
Waitrose is on average 14.7% dearer than Sainsbury's
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If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: Sainsbury's is on average 12.8% cheaper than Waitrose (a percentage changes with the shop you start from).
Based on all 1,694 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Waitrose was dearer on 1,183, cheaper on 288 and the same price on 223 of these 1,694 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
Few shared products in meat; without it, this figure would be +7.9%.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 31 August 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Waitrose 13.3% dearer. Categories with fewer than 10 products both shops sell: meat: 4 products, 22% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Waitrose.
| Sainsbury's | Waitrose | |
|---|---|---|
 Bonne Maman Berries & Cherries Conserve £7.30/kg | Waitrose 11% dearer per kg | |
 |  | Waitrose 35% dearer per kg |
 |  | Waitrose 17% dearer per kg |
| Same price per kg | ||
| Waitrose 17% dearer per kg | ||
| Same price per kg | ||
 Milkybar White Chocolate Sharing Block Bar £16.67/kg | Waitrose 25% cheaper per kg | |
| Waitrose 20% dearer per kg | ||
| Same price per kg | ||
| Waitrose 10% dearer per kg | ||
| Waitrose 9% dearer per kg | ||
| Same price per kg | ||
| Waitrose 2% cheaper per kg | ||
 | Waitrose 59% dearer per kg | |
| Waitrose 31% dearer per kg | ||
 | Waitrose 30% cheaper per kg | |
| Waitrose 4% dearer per kg | ||
 Kellogg's Rice Krispies Breakfast Cereal 660g £6.59/kg |  Kellogg's Rice Krispies Breakfast Cereal 660g £6.59/kg | Same price per kg |
| Waitrose 4% dearer per kg | ||
| Waitrose 6% dearer per litre | ||
| Waitrose 6% dearer per litre | ||
| Waitrose 93% dearer per kg | ||
| Waitrose 8% dearer per kg | ||
| Waitrose 7% dearer per kg | ||
| Same price per kg | ||
| Waitrose 12% cheaper per kg | ||
 |  | Waitrose 7% dearer per kg |
 Freee Gluten Free Brown Rice Fusilli 400g £6.50/kg | Waitrose 4% dearer per kg | |
| Waitrose 43% dearer per kg | ||
| Waitrose 31% cheaper per litre | ||
| Waitrose 6% dearer per litre | ||
| Waitrose 4% dearer per kg | ||
 |  | Waitrose 13% dearer per litre |
| Waitrose 7% dearer per litre | ||
| Waitrose 110% dearer per litre | ||
| Waitrose 110% dearer per litre | ||
| Same price per litre | ||
| Waitrose 45% dearer per kg | ||
| Waitrose 5% dearer per litre | ||
| Waitrose 4% dearer per litre | ||
| Waitrose 29% cheaper per litre | ||
| Waitrose 3% dearer per kg | ||
| Waitrose 33% cheaper per kg | ||
| Waitrose 5% dearer per kg | ||
 Arla Skyr Natural Icelandic Style Yogurt £3.50/kg | Waitrose 7% dearer per kg | |
| Waitrose 5% dearer per litre | ||
| Waitrose 29% cheaper per litre | ||
| Same price per kg | ||
 | Waitrose 38% dearer per kg | |
| Waitrose 1% dearer per kg | ||
 |  | Waitrose 5% dearer per litre |
| Waitrose 30% cheaper per litre | ||
| Same price per litre | ||
 |  | Waitrose 2% dearer per item |
| Same price per litre | ||
| Waitrose 26% dearer per litre | ||
| Waitrose 4% dearer per litre | ||
 | Waitrose 20% dearer per litre | |
 |  This Isn't Pork Sausages 270g £11.67/kg | Waitrose 5% dearer per kg |
| Waitrose 58% dearer per kg | ||
| Waitrose 40% dearer per kg | ||
 Gressingham Duck Breast 170g £20.59/kg |  | Waitrose 71% dearer per kg |
| Same price per kg | ||
| Same price per kg | ||
| Waitrose 5% dearer per litre | ||
| Waitrose 15% cheaper per item | ||
 |  | Waitrose 22% dearer per kg |
| Waitrose 5% dearer per litre | ||
| Waitrose 34% dearer per kg | ||
| Waitrose 5% dearer per litre | ||
| Same price per kg | ||
| Waitrose 44% dearer per kg | ||
| Waitrose 38% dearer per kg | ||
| Waitrose 110% dearer per litre | ||
| Waitrose 74% dearer per kg |
