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Waitrose is on average 26.2% dearer than Ocado
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If we had drawn a different but equally fair set of basket products, the figure would fall inside this range 95 times out of 100. Products that share a shop product are drawn together, so a shared price never counts twice.Read the other way: Ocado is on average 20.8% cheaper than Waitrose (a percentage changes with the shop you start from).
Based on 268 products in the Price Monitor's basket that both shops sell, matched to 172 different pairs of shop products. Below are 75 of those pairs, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Waitrose was dearer on 208, cheaper on 36 and the same price on 24 of these 268 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row starts from a product in our basket. At each shop we take the most similar own-label product, confirmed by our automated matching check. One shop product can be the closest match for several basket products, so it can appear in more than one row.
Few shared products in meat, non-alcoholic beverages, sugar, jam, confectionery, personal care, fish; without them, this figure would be +22.8%.
Most Waitrose own-label meat is free range, slower reared or organic, which our matching check treats as a different product from standard meat. Only a few Waitrose meat products count here, and they carry meat's full share of spending.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Own-label means each shop's own brands, whatever their name; premium ranges rarely pass our matching check, so these are mostly standard lines. Prices as of 31 August 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Waitrose 27.3% dearer. Categories with fewer than 10 products both shops sell: meat: 3 products, 18% of the weight, non-alcoholic beverages: 7 products, 8% of the weight, sugar, jam, confectionery: 3 products, 6% of the weight, personal care: 1 product, 4% of the weight, fish: 3 products, 3% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Waitrose.
| Ocado | Waitrose | |
|---|---|---|
 | Waitrose 17% cheaper per kg | |
| Same price per kg | ||
 | Waitrose 11% dearer per item | |
 |  | Same price per kg |
| Same price per kg | ||
 |  | Waitrose 4% dearer per item |
 |  | Waitrose 120% dearer per kg |
 |  | Waitrose 39% dearer per kg |
| Waitrose 28% dearer per kg | ||
 | Waitrose 120% dearer per kg | |
 |  | Waitrose 16% dearer per kg |
|  | Waitrose 7% dearer per kg |
|  | Same price per kg |
 |  | Waitrose 11% dearer per kg |
 |  | Waitrose 4% dearer per litre |
 |  | Waitrose 3% dearer per litre |
 |  | Waitrose 22% dearer per kg |
 |  | Waitrose 4% dearer per kg |
 |  | Waitrose 39% dearer per kg |
 |  | Waitrose 4% dearer per kg |
| Waitrose 23% dearer per kg | ||
 |  | Waitrose 12% dearer per kg |
 |  | Same price per kg |
 | | Same price per kg |
 | Waitrose 2% dearer per kg | |
 | Waitrose 64% dearer per kg | |
 | Waitrose 33% dearer per item | |
 | Waitrose 3% cheaper per kg | |
| Waitrose 73% dearer per kg | ||
| Waitrose 55% dearer per kg | ||
| Waitrose 25% cheaper per kg | ||
| Waitrose 3% cheaper per kg | |
 | Waitrose 40% dearer per kg | |
| Waitrose 7% cheaper per litre | ||
 | Waitrose 6% dearer per litre | |
| Waitrose 5% dearer per litre | ||
| Waitrose 21% dearer per litre | ||
 | Waitrose 3% cheaper per litre | |
| Waitrose 5% dearer per litre | ||
 |  | Waitrose 20% dearer per kg |
 | Waitrose 43% dearer per kg | |
 | Waitrose 13% dearer per litre | |
 | Same price per litre | |
| Waitrose 19% dearer per kg | ||
 |  | Waitrose 43% cheaper per item |
 |  | Waitrose 17% dearer per kg |
 |  | Waitrose 25% dearer per kg |
 |  | Waitrose 5% dearer per item |
 |  | Waitrose 9% dearer per kg |
 |  | Waitrose 35% dearer per kg |
 |  | Waitrose 68% dearer per kg |
 |  | Waitrose 18% dearer per kg |
| Waitrose 70% dearer per kg | ||
 | Waitrose 10% dearer per kg | |
 |  | Waitrose 76% dearer per kg |
 |  | Waitrose 31% dearer per kg |
 |  | Waitrose 6% dearer per item |
 |  | Waitrose 22% dearer per item |
 |  | Waitrose 12% dearer per kg |
 |  | Waitrose 14% dearer per kg |
 | Waitrose 11% dearer per item | |
 | Waitrose 83% dearer per item | |
| Waitrose 54% dearer per kg | ||
 |  | Waitrose 3% cheaper per kg |
 |  | Waitrose 5% dearer per kg |
 |  | Waitrose 28% dearer per kg |
 |  | Waitrose 100% dearer per kg |
 |  | Waitrose 20% dearer per kg |
 | Waitrose 18% cheaper per kg | |
 | Waitrose 7% dearer per kg | |
| Waitrose 5% dearer per litre | ||
 |  | Waitrose 7% dearer per kg |
 |  | Waitrose 12% cheaper per kg |
| Waitrose 52% dearer per kg | ||
 |  | Waitrose 3% dearer per litre |
