vs
Ocado is on average 11.4% dearer than ASDA
ⓘ
If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: ASDA is on average 10.3% cheaper than Ocado (a percentage changes with the shop you start from).
Based on all 3,598 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Ocado was dearer on 2,237, cheaper on 695 and the same price on 666 of these 3,598 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Ocado 10.5% dearer.
The badge shows the price difference per unit for Ocado.
| ASDA | Ocado | |
|---|---|---|
| Ocado 14% cheaper per kg | ||
| Ocado 29% dearer per kg | ||
| Same price per kg | ||
| Ocado 16% cheaper per kg | ||
| Ocado 8% cheaper per kg | ||
| Ocado 10% dearer per kg | ||
 |  | Ocado 6% dearer per kg |
| Ocado 25% cheaper per kg | ||
| Ocado 20% dearer per kg | ||
| Same price per litre | ||
| Ocado 50% dearer per kg | ||
| Same price per kg | ||
 |  | Ocado 43% dearer per litre |
 |  | Ocado 7% cheaper per kg |
| Ocado 21% dearer per kg | ||
| Same price per litre | ||
| Same price per litre | ||
| Ocado 11% dearer per litre | ||
| Ocado 24% dearer per litre | ||
| Ocado 58% dearer per litre | ||
 |  | Ocado 2% dearer per litre |
 |  | Ocado 1% dearer per kg |
| Ocado 48% dearer per kg | ||
| Ocado 10% cheaper per kg | ||
| Ocado 25% dearer per kg | ||
| Same price per kg | ||
| Ocado 5% dearer per item | ||
| Same price per kg | ||
 |  | Ocado 8% dearer per kg |
 |  | Ocado 23% dearer per kg |
 |  | Same price per kg |
| Same price per kg | ||
| Same price per kg | ||
| Ocado 8% dearer per kg | ||
| Ocado 14% dearer per kg | ||
| Ocado 36% dearer per kg | ||
| Ocado 18% dearer per kg | ||
 |  | Ocado 38% dearer per kg |
| Ocado 27% dearer per kg | ||
| Ocado 59% dearer per kg | ||
| Ocado 5% cheaper per kg | ||
| Ocado 34% dearer per kg | ||
 |  | Ocado 14% dearer per litre |
| Ocado 29% dearer per kg | ||
| Ocado 6% dearer per kg | ||
 |  | Ocado 8% dearer per kg |
| Ocado 28% dearer per kg | ||
| Ocado 5% dearer per kg | ||
| Ocado 19% dearer per kg | ||
| Ocado 20% dearer per kg | ||
| Ocado 21% cheaper per kg | ||
| Ocado 11% dearer per kg | ||
| Ocado 6% dearer per kg | ||
| Ocado 21% cheaper per kg | ||
| Ocado 32% dearer per kg | ||
| Ocado 88% dearer per kg | ||
| Ocado 1% cheaper per kg | ||
| Ocado 100% dearer per kg | ||
| Ocado 50% dearer per kg | ||
| Ocado 43% dearer per kg | ||
| Ocado 3% dearer per kg | ||
| Ocado 1% dearer per kg | ||
| Ocado 13% dearer per kg | ||
| Ocado 1% dearer per kg | ||
| Ocado 32% dearer per kg | ||
| Ocado 9% cheaper per kg | ||
 |  | Ocado 15% dearer per kg |
| Ocado 21% cheaper per litre | ||
| Same price per litre | ||
| Ocado 33% cheaper per litre | ||
| Ocado 15% dearer per litre | ||
| Ocado 42% dearer per litre | ||
| Same price per litre | ||
| Ocado 7% dearer per litre | ||
| Same price per litre |
