vs
Waitrose is on average 20.5% dearer than ASDA
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If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: ASDA is on average 17.0% cheaper than Waitrose (a percentage changes with the shop you start from).
Based on all 1,766 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Waitrose was dearer on 1,372, cheaper on 301 and the same price on 93 of these 1,766 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
Few shared products in meat; without it, this figure would be +15.5%.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Waitrose 18.8% dearer. Categories with fewer than 10 products both shops sell: meat: 3 products, 22% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Waitrose.
| ASDA | Waitrose | |
|---|---|---|
| Waitrose 25% dearer per kg | ||
| Waitrose 9% dearer per kg | ||
| Waitrose 10% cheaper per kg | ||
| Same price per kg | ||
 |  | Waitrose 32% dearer per kg |
| Same price per kg | ||
| Waitrose 6% cheaper per kg | ||
| Waitrose 6% cheaper per kg | ||
| Waitrose 57% dearer per kg | ||
 |  | Waitrose 80% dearer per kg |
 |  | Waitrose 33% cheaper per kg |
| Waitrose 23% dearer per kg | ||
 |  | Waitrose 11% dearer per kg |
 |  | Waitrose 19% dearer per kg |
| Waitrose 85% dearer per kg | ||
| Waitrose 3% cheaper per kg | ||
 |  | Same price per item |
| Waitrose 12% dearer per kg | ||
| Waitrose 14% cheaper per kg | ||
| Waitrose 38% dearer per kg | ||
| Waitrose 20% dearer per kg | ||
| Waitrose 22% dearer per kg | ||
| Waitrose 6% dearer per kg | ||
| Waitrose 4% dearer per kg | ||
| Waitrose 14% dearer per kg | ||
 |  | Waitrose 5% dearer per kg |
| Waitrose 15% cheaper per kg | ||
| Waitrose 13% dearer per kg | ||
| Waitrose 7% dearer per kg | ||
| Waitrose 25% dearer per kg | ||
| Waitrose 9% dearer per kg | ||
| Same price per litre | ||
| Waitrose 14% dearer per litre | ||
| Waitrose 32% dearer per litre | ||
| Waitrose 39% dearer per kg | ||
| Waitrose 1% dearer per litre | ||
| Waitrose 46% dearer per litre | ||
| Waitrose 7% dearer per kg | ||
| Waitrose 29% dearer per kg | ||
| Waitrose 56% dearer per litre | ||
| Waitrose 45% dearer per kg | ||
 |  | Waitrose 100% dearer per kg |
| Waitrose 9% dearer per kg | ||
| Waitrose 12% dearer per kg | ||
| Waitrose 31% cheaper per litre | ||
| Waitrose 15% dearer per kg | ||
| Waitrose 14% dearer per kg | ||
| Waitrose 10% cheaper per kg | ||
| Waitrose 22% dearer per litre | ||
| Waitrose 50% dearer per kg | ||
| Waitrose 99% dearer per kg | ||
 |  | Waitrose 21% dearer per kg |
| Waitrose 14% dearer per kg | ||
| Waitrose 11% dearer per item | ||
| Waitrose 15% dearer per litre | ||
| Waitrose 13% dearer per kg | ||
| Waitrose 20% dearer per kg | ||
| Waitrose 24% dearer per item | ||
| Waitrose 80% dearer per litre | ||
| Waitrose 31% dearer per item | ||
 |  | Waitrose 17% dearer per kg |
 |  | Waitrose 31% dearer per litre |
| Waitrose 17% dearer per litre | ||
| Waitrose 7% dearer per kg | ||
| Waitrose 6% dearer per kg | ||
 |  | Waitrose 4% cheaper per litre |
| Waitrose 11% cheaper per kg | ||
| Waitrose 14% dearer per kg | ||
| Waitrose 36% dearer per litre | ||
 |  | Waitrose 16% dearer per litre |
| Waitrose 6% dearer per litre | ||
| Waitrose 14% dearer per litre | ||
| Waitrose 85% dearer per kg | ||
| Waitrose 34% dearer per kg | ||
| Waitrose 50% dearer per kg |
