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Read the other way: Iceland is on average 5.6% cheaper than Tesco (a percentage changes with the shop you start from).
Based on all 987 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Tesco was dearer on 466, cheaper on 267 and the same price on 254 of these 987 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Tesco 7.6% dearer. Categories with fewer than 10 products both shops sell: meat: 8 products, 22% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Tesco.
Iceland | Tesco | |
|---|---|---|
| Same price per kg | ||
| Tesco 3% dearer per kg | ||
| Same price per kg | ||
![]() | ![]() | Tesco 17% cheaper per kg |
| Tesco 33% cheaper per kg | ||
| Tesco 73% dearer per kg | ||
| Same price per kg | ||
| Tesco 19% cheaper per kg | ||
| Same price per kg | ||
| Tesco 52% dearer per kg | ||
| Same price per kg | ||
| Tesco 12% cheaper per kg | ||
| Tesco 50% dearer per kg | ||
![]() | ![]() | Tesco 40% dearer per item |
![]() | ![]() | Tesco 9% cheaper per item |
| Tesco 23% cheaper per item | ||
| Tesco 120% dearer per item | ||
| Tesco 14% dearer per kg | ||
| Tesco 52% dearer per kg | ||
| Same price per item | ||
| Tesco 32% cheaper per kg | ||
| Tesco 50% dearer per kg | ||
| Tesco 11% dearer per kg | ||
![]() | ![]() | Tesco 8% dearer per item |
| Tesco 15% dearer per kg | ||
| Tesco 25% dearer per litre | ||
| Tesco 1% dearer per kg | ||
| Tesco 20% dearer per kg | ||
| Tesco 11% dearer per litre | ||
| Tesco 18% dearer per kg | ||
| Same price per litre | ||
| Tesco 6% dearer per litre | ||
| Same price per litre | ||
| Tesco 38% cheaper per kg | ||
| Tesco 36% dearer per litre | ||
| Tesco 3% dearer per litre | ||
| Tesco 8% dearer per litre | ||
| Tesco 29% cheaper per litre | ||
| Tesco 5% dearer per litre | ||
| Tesco 49% dearer per kg | ||
| Tesco 25% cheaper per kg | ||
| Same price per kg | ||
| Tesco 20% cheaper per kg | ||
| Tesco 6% dearer per kg | ||
| Tesco 32% dearer per kg | ||
| Same price per kg | ||
| Tesco 2% dearer per kg | ||
| Tesco 4% cheaper per kg | ||
| Same price per kg | ||
![]() | ![]() | Tesco 15% dearer per litre |
| Same price per kg | ||
| Same price per kg | ||
| Tesco 25% dearer per litre | ||
| Same price per litre | ||
| Tesco 2% dearer per kg | ||
| Tesco 38% cheaper per kg | ||
| Tesco 33% dearer per kg | ||
| Tesco 100% dearer per litre | ||
| Tesco 4% dearer per kg | ||
| Tesco 50% dearer per item | ||
| Tesco 16% dearer per kg | ||
| Same price per kg | ||
| Tesco 8% cheaper per litre | ||
| Tesco 13% dearer per litre | ||
| Same price per litre | ||
| Same price per litre | ||
![]() | ![]() | Tesco 4% dearer per item |
| Tesco 33% dearer per litre | ||
| Tesco 28% dearer per litre | ||
![]() | ![]() | Tesco 2% dearer per kg |
| Same price per kg | ||
| Tesco 20% dearer per kg | ||
| Tesco 27% cheaper per kg | ||
![]() | ![]() | Same price per kg |
| Tesco 27% dearer per kg |