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Waitrose is on average 27.5% dearer than Iceland
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If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: Iceland is on average 21.6% cheaper than Waitrose (a percentage changes with the shop you start from).
Based on all 354 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Waitrose was dearer on 284, cheaper on 37 and the same price on 33 of these 354 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Waitrose 22.0% dearer.
The badge shows the price difference per unit for Waitrose.
| Iceland | Waitrose | |
|---|---|---|
 | Waitrose 160% dearer per kg | |
| Waitrose 27% cheaper per kg | ||
| Waitrose 26% dearer per kg | ||
 |  | Waitrose 6% dearer per kg |
| Waitrose 20% dearer per kg | ||
| Same price per kg | ||
| Waitrose 7% dearer per kg | ||
 |  | Waitrose 25% dearer per kg |
| Waitrose 58% dearer per kg | ||
| Waitrose 15% dearer per kg | ||
| Waitrose 8% dearer per kg | ||
| Waitrose 75% dearer per kg | ||
| Waitrose 117% dearer per kg | ||
| Waitrose 40% dearer per litre | ||
| Waitrose 50% dearer per kg | ||
| Waitrose 30% dearer per kg | ||
| Waitrose 30% dearer per kg | ||
| Waitrose 33% dearer per kg | ||
 |  | Waitrose 95% dearer per kg |
| Waitrose 7% dearer per kg | ||
| Waitrose 50% dearer per kg | ||
| Waitrose 9% dearer per kg | ||
| Waitrose 25% dearer per kg | ||
 |  | Same price per item |
 |  | Waitrose 9% dearer per item |
| Waitrose 52% dearer per kg | ||
 |  | Waitrose 9% dearer per kg |
| Waitrose 25% dearer per kg | ||
| Waitrose 50% dearer per kg | ||
| Waitrose 62% dearer per kg | ||
| Waitrose 22% dearer per kg | ||
| Same price per kg | ||
 |  | Waitrose 69% dearer per item |
| Waitrose 18% dearer per kg | ||
| Same price per kg | ||
| Waitrose 53% dearer per kg | ||
| Waitrose 19% cheaper per kg | ||
 |  | Waitrose 155% dearer per litre |
| Waitrose 53% dearer per litre | ||
| Waitrose 5% dearer per litre | ||
 |  | Waitrose 50% dearer per litre |
| Waitrose 5% dearer per litre | ||
 |  | Waitrose 42% cheaper per litre |
 |  | Waitrose 110% dearer per litre |
| Waitrose 36% dearer per litre | ||
| Waitrose 22% dearer per litre | ||
| Waitrose 7% cheaper per litre | ||
| Waitrose 18% dearer per litre | ||
 |  | Waitrose 6% dearer per kg |
| Waitrose 27% dearer per kg | ||
| Waitrose 51% dearer per kg | ||
| Waitrose 6% dearer per kg | ||
| Waitrose 10% dearer per litre | ||
| Waitrose 50% dearer per kg | ||
| Waitrose 5% dearer per kg | ||
| Waitrose 56% dearer per kg | ||
| Waitrose 11% dearer per litre | ||
| Waitrose 31% dearer per litre | ||
| Waitrose 130% dearer per litre | ||
 |  | Waitrose 40% dearer per kg |
| Waitrose 15% dearer per litre | ||
| Same price per litre | ||
| Waitrose 25% dearer per litre | ||
| Waitrose 30% dearer per litre | ||
| Waitrose 16% dearer per litre | ||
| Waitrose 2% cheaper per litre | ||
| Waitrose 5% dearer per litre | ||
| Waitrose 20% cheaper per litre | ||
| Waitrose 2% dearer per litre | ||
| Waitrose 70% dearer per litre | ||
| Same price per litre | ||
| Waitrose 58% dearer per litre | ||
| Waitrose 27% dearer per litre | ||
| Waitrose 85% dearer per litre | ||
| Waitrose 29% dearer per litre |
