vs
Ocado is on average 3.8% dearer than Morrisons
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If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: Morrisons is on average 3.7% cheaper than Ocado (a percentage changes with the shop you start from).
Based on all 3,185 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Ocado was dearer on 1,173, cheaper on 767 and the same price on 1,245 of these 3,185 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Ocado 3.6% dearer.
The badge shows the price difference per unit for Ocado.
| Morrisons | Ocado | |
|---|---|---|
| Same price per kg | ||
| Ocado 25% cheaper per kg | ||
 |  | Ocado 12% dearer per kg |
| Ocado 20% cheaper per kg | ||
| Same price per kg | ||
| Same price per kg | ||
 |  | Ocado 14% cheaper per kg |
| Same price per kg | ||
| Ocado 6% cheaper per kg | ||
| Ocado 13% dearer per kg | ||
| Ocado 2% dearer per litre | ||
 |  | Same price per kg |
 |  | Ocado 8% dearer per litre |
| Ocado 33% dearer per litre | ||
 |  | Same price per kg |
 |  | Same price per kg |
| Same price per kg | ||
| Ocado 60% dearer per kg | ||
| Same price per kg | ||
| Ocado 36% dearer per litre | ||
| Ocado 29% cheaper per kg | ||
| Same price per kg | ||
 |  | Ocado 29% cheaper per kg |
| Ocado 2% cheaper per kg | ||
| Same price per item | ||
| Same price per kg | ||
 |  | Ocado 25% dearer per kg |
| Same price per kg | ||
 |  | Ocado 17% cheaper per kg |
| Same price per kg | ||
| Ocado 2% dearer per kg | ||
 |  | Ocado 40% dearer per litre |
| Ocado 47% dearer per litre | ||
| Same price per litre | ||
| Same price per litre | ||
| Ocado 48% dearer per litre | ||
| Ocado 60% dearer per litre | ||
| Same price per litre | ||
| Ocado 4% cheaper per litre | ||
| Same price per kg | ||
| Ocado 52% dearer per kg | ||
| Same price per kg | ||
| Same price per litre | ||
| Ocado 76% dearer per litre | ||
 |  | Ocado 15% dearer per litre |
| Ocado 32% cheaper per kg | ||
| Ocado 5% cheaper per kg | ||
| Same price per kg | ||
| Ocado 16% dearer per kg | ||
| Same price per kg | ||
| Ocado 10% dearer per kg | ||
| Same price per kg | ||
| Ocado 25% dearer per kg | ||
| Same price per kg | ||
 |  | Ocado 3% dearer per kg |
| Same price per kg | ||
| Same price per kg | ||
| Same price per kg | ||
 |  | Ocado 67% dearer per kg |
| Ocado 6% dearer per kg | ||
| Ocado 5% dearer per kg | ||
| Ocado 23% cheaper per kg | ||
| Ocado 7% dearer per kg | ||
| Ocado 11% cheaper per kg | ||
| Ocado 14% dearer per kg | ||
| Ocado 33% dearer per litre | ||
| Same price per kg | ||
| Ocado 14% cheaper per litre | ||
| Same price per litre | ||
| Ocado 33% dearer per item | ||
| Ocado 9% dearer | ||
| Ocado 11% dearer per item | ||
| Same price per item | ||
 |  | Ocado 12% cheaper per litre |
| Same price per kg |
