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Tesco is on average 2.4% cheaper than Morrisons
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If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: Morrisons is on average 2.5% dearer than Tesco (a percentage changes with the shop you start from).
Based on all 3,451 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Tesco was dearer on 818, cheaper on 1,199 and the same price on 1,434 of these 3,451 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Tesco 1.8% cheaper.
The badge shows the price difference per unit for Tesco.
| Morrisons | Tesco | |
|---|---|---|
| Tesco 21% cheaper per kg | ||
| Tesco 7% dearer per kg | ||
| Tesco 28% cheaper per kg | ||
| Tesco 31% cheaper per kg | ||
| Tesco 25% cheaper per kg | ||
| Tesco 33% cheaper per kg | ||
| Same price per litre | ||
 |  | Tesco 52% dearer per kg |
| Tesco 17% cheaper per kg | ||
 |  | Same price per kg |
 |  | Same price per kg |
 |  | Tesco 10% cheaper per kg |
| Same price per litre | ||
| Tesco 6% cheaper per kg | ||
| Same price per kg | ||
| Tesco 33% dearer per kg | ||
| Same price per kg | ||
| Tesco 24% dearer per kg | ||
| Tesco 29% cheaper per kg | ||
| Tesco 15% dearer per kg | ||
| Same price per item | ||
| Same price per kg | ||
| Tesco 43% dearer per kg | ||
 |  | Same price per item |
| Same price per kg | ||
 |  | Same price per item |
| Tesco 29% cheaper per kg | ||
 |  | Tesco 17% cheaper per kg |
| Tesco 25% dearer per kg | ||
| Same price per kg | ||
| Same price per kg | ||
| Tesco 3% dearer per litre | ||
| Same price per litre | ||
 |  | Tesco 32% cheaper per litre |
| Tesco 6% dearer per litre | ||
| Same price per litre | ||
 |  | Tesco 32% cheaper per litre |
| Same price per litre | ||
| Tesco 29% cheaper per litre | ||
| Tesco 32% dearer per litre | ||
| Tesco 34% dearer per litre | ||
| Same price per litre | ||
 |  | Tesco 43% dearer per kg |
| Tesco 16% cheaper per kg | ||
| Tesco 43% dearer per kg | ||
| Tesco 32% cheaper per kg | ||
 |  | Tesco 60% dearer per kg |
| Tesco 38% dearer per kg | ||
| Tesco 21% cheaper per kg | ||
| Same price per kg | ||
 |  | Same price per kg |
| Tesco 3% dearer per kg | ||
 |  | Same price per kg |
 |  | Same price per kg |
| Tesco 4% dearer per kg | ||
 |  | Tesco 11% dearer per kg |
| Tesco 5% dearer per kg | ||
| Same price per kg | ||
| Same price per kg | ||
| Same price per kg | ||
| Same price per kg | ||
 |  | Tesco 11% dearer per kg |
| Same price per kg | ||
| Same price per kg | ||
 |  | Same price per kg |
| Same price per kg | ||
| Same price per kg | ||
 |  | Tesco 33% cheaper per item |
| Tesco 27% dearer per litre | ||
| Same price per litre | ||
| Same price per kg | ||
| Same price per litre | ||
| Same price per litre | ||
| Tesco 10% cheaper per litre | ||
| Same price per litre |
