vs
Read the other way: Ocado is on average 3.3% dearer than Tesco (a percentage changes with the shop you start from).
Based on all 3,495 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Tesco was dearer on 673, cheaper on 1,418 and the same price on 1,404 of these 3,495 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Tesco 5.2% cheaper.
The badge shows the price difference per unit for Tesco.
Ocado | Tesco | |
|---|---|---|
| Same price per kg | ||
| Tesco 30% cheaper per kg | ||
| Tesco 31% cheaper per kg | ||
| Tesco 19% cheaper per kg | ||
| Tesco 2% cheaper per kg | ||
| Same price per kg | ||
![]() | Tesco 44% dearer per kg | |
| Tesco 10% dearer per kg | ||
| Tesco 25% dearer per kg | ||
| Tesco 33% dearer per kg | ||
![]() | ![]() | Same price per item |
![]() | ![]() | Same price per kg |
| Tesco 4% cheaper per kg | ||
| Same price per kg | ||
| Tesco 25% cheaper per kg | ||
| Tesco 19% cheaper per kg | ||
| Tesco 44% dearer per kg | ||
| Tesco 12% cheaper per kg | ||
| Tesco 26% dearer per kg | ||
| Same price per kg | ||
| Same price per kg | ||
| Same price per kg | ||
| Tesco 20% cheaper per kg | ||
| Same price per kg | ||
![]() | ![]() | Same price per kg |
| Tesco 29% cheaper per kg | ||
![]() | ![]() | Same price per kg |
![]() | ![]() | Same price per kg |
| Same price per kg | ||
| Tesco 33% cheaper per kg | ||
![]() | ![]() | Tesco 41% cheaper per kg |
| Same price per litre | ||
![]() | ![]() | Tesco 23% cheaper per kg |
| Tesco 26% dearer per item | ||
| Same price per kg | ||
| Tesco 27% cheaper per litre | ||
| Tesco 1% cheaper per litre | ||
![]() | ![]() | Tesco 6% cheaper per litre |
| Same price per litre | ||
| Same price per kg | ||
| Same price per litre | ||
| Same price per kg | ||
| Same price per kg | ||
| Tesco 2% dearer per kg | ||
| Tesco 11% dearer per litre | ||
![]() | ![]() | Tesco 9% dearer per kg |
| Tesco 19% cheaper per kg | ||
![]() | ![]() | Tesco 41% cheaper per kg |
| Tesco 47% dearer per litre | ||
| Tesco 16% dearer per kg | ||
| Same price per kg | ||
![]() | ![]() | Tesco 6% cheaper per kg |
| Same price per kg | ||
| Tesco 11% dearer per kg | ||
| Tesco 4% dearer per kg | ||
| Same price per kg | ||
| Tesco 23% dearer per kg | ||
| Same price per kg | ||
| Tesco 23% cheaper per kg | ||
| Tesco 36% dearer per kg | ||
| Same price per kg | ||
| Tesco 50% dearer per kg | ||
| Same price per kg | ||
| Tesco 36% dearer per kg | ||
| Same price per kg | ||
![]() | ![]() | Tesco 3% cheaper per kg |
![]() | ![]() | Tesco 1% cheaper per kg |
| Tesco 127% dearer per litre | ||
| Same price per litre | ||
| Same price per litre | ||
| Tesco 29% cheaper per litre | ||
| Tesco 2% cheaper per litre | ||
| Tesco 8% cheaper per litre | ||
| Tesco 8% dearer per litre | ||
| Tesco 12% cheaper per item |