Price Monitor · September 2026 · branded products
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Tesco is on average 3.1% cheaper than Ocado

Likely range: Tesco 1.3% to 5.1% cheaper.
ⓘIf we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.

Read the other way: Ocado is on average 3.3% dearer than Tesco (a percentage changes with the shop you start from).

Based on all 3,495 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.

Tesco was dearer on 673, cheaper on 1,418 and the same price on 1,404 of these 3,495 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.

Each row is the same branded product at both shops.

How we compare prices

We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.

How the figure is worked out

For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Tesco 5.2% cheaper.

The badge shows the price difference per unit for Tesco.

Ocado
Tesco
Same price per kg
Tesco 30% cheaper per kg
Tesco 31% cheaper per kg
Tesco 19% cheaper per kg
Tesco 2% cheaper per kg
Same price per kg
Tesco 44% dearer per kg
Tesco 10% dearer per kg
Tesco 25% dearer per kg
Tesco 33% dearer per kg
Same price per item
Same price per kg
Tesco 4% cheaper per kg
Same price per kg
Tesco 25% cheaper per kg
Tesco 19% cheaper per kg
Tesco 44% dearer per kg
Tesco 12% cheaper per kg
Tesco 26% dearer per kg
Same price per kg
Same price per kg
Same price per kg
Tesco 20% cheaper per kg
Same price per kg
Same price per kg
Tesco 29% cheaper per kg
Same price per kg
Same price per kg
Same price per kg
Tesco 33% cheaper per kg
Tesco 41% cheaper per kg
Same price per litre
Tesco 23% cheaper per kg
Tesco 26% dearer per item
Same price per kg
Tesco 27% cheaper per litre
Tesco 1% cheaper per litre
Tesco 6% cheaper per litre
Same price per litre
Same price per kg
Same price per litre
Same price per kg
Same price per kg
Tesco 2% dearer per kg
Tesco 11% dearer per litre
Tesco 9% dearer per kg
Tesco 19% cheaper per kg
Tesco 41% cheaper per kg
Tesco 47% dearer per litre
Tesco 16% dearer per kg
Same price per kg
Tesco 6% cheaper per kg
Same price per kg
Tesco 11% dearer per kg
Tesco 4% dearer per kg
Same price per kg
Tesco 23% dearer per kg
Same price per kg
Tesco 23% cheaper per kg
Tesco 36% dearer per kg
Same price per kg
Tesco 50% dearer per kg
Same price per kg
Tesco 36% dearer per kg
Same price per kg
Tesco 3% cheaper per kg
Tesco 1% cheaper per kg
Tesco 127% dearer per litre
Same price per litre
Same price per litre
Tesco 29% cheaper per litre
Tesco 2% cheaper per litre
Tesco 8% cheaper per litre
Tesco 8% dearer per litre
Tesco 12% cheaper per item