vs
Waitrose is on average 8.7% dearer than Ocado
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If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: Ocado is on average 8.0% cheaper than Waitrose (a percentage changes with the shop you start from).
Based on all 2,310 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Waitrose was dearer on 1,400, cheaper on 563 and the same price on 347 of these 2,310 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
Few shared products in meat; without it, this figure would be +4.6%.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Waitrose 7.5% dearer. Categories with fewer than 10 products both shops sell: meat: 9 products, 22% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Waitrose.
| Ocado | Waitrose | |
|---|---|---|
| Same price per kg | ||
| Waitrose 3% cheaper per kg | ||
| Waitrose 25% cheaper per kg | ||
| Waitrose 41% dearer per kg | ||
 |  | Waitrose 1% dearer per kg |
| Waitrose 5% dearer per kg | ||
| Waitrose 18% dearer per kg | ||
 |  | Waitrose 22% dearer per kg |
| Waitrose 26% dearer per kg | ||
| Waitrose 23% cheaper per kg | ||
| Waitrose 13% dearer per kg | ||
| Waitrose 30% dearer per kg | ||
| Waitrose 33% cheaper per kg | ||
| Waitrose 13% cheaper per kg | ||
| Waitrose 17% dearer per kg | ||
 |  | Same price per kg |
 |  | Same price per kg |
| Waitrose 85% dearer per kg | ||
 |  | Waitrose 7% dearer per kg |
| Waitrose 3% dearer per kg | ||
| Waitrose 20% cheaper per kg | ||
| Same price per kg | ||
| Waitrose 4% dearer per kg | ||
| Waitrose 20% cheaper per kg | ||
| Waitrose 3% cheaper per kg | ||
| Same price per item | ||
 |  | Waitrose 6% dearer per kg |
| Waitrose 1% dearer per kg | ||
 |  | Waitrose 4% dearer per kg |
| Waitrose 11% dearer per kg | ||
| Waitrose 7% dearer per kg | ||
| Same price per litre | ||
| Waitrose 10% cheaper per litre | ||
| Waitrose 9% cheaper per litre | ||
 |  | Waitrose 5% dearer per litre |
| Same price per litre | ||
| Waitrose 4% dearer per litre | ||
| Waitrose 88% dearer per litre | ||
| Waitrose 7% dearer per litre | ||
| Waitrose 6% dearer per kg | ||
| Same price per litre | ||
| Waitrose 5% dearer per kg | ||
 |  | Waitrose 5% dearer per kg |
| Same price per litre | ||
| Same price per kg | ||
| Waitrose 7% dearer per kg | ||
| Waitrose 28% dearer per kg | ||
| Waitrose 3% dearer per kg | ||
| Waitrose 19% cheaper per litre | ||
| Waitrose 19% cheaper per litre | ||
| Waitrose 44% dearer per kg | ||
| Waitrose 44% dearer per kg | ||
| Waitrose 39% dearer per kg | ||
| Waitrose 8% dearer per kg | ||
| Waitrose 50% dearer per kg | ||
| Waitrose 7% dearer per kg | ||
| Waitrose 7% dearer per kg | ||
| Waitrose 54% dearer per kg | ||
| Waitrose 14% cheaper per kg | ||
| Waitrose 8% cheaper per litre | ||
 |  | Waitrose 8% dearer per item |
| Waitrose 7% dearer per litre | ||
| Waitrose 6% dearer per kg | ||
| Waitrose 9% cheaper per litre | ||
| Waitrose 40% dearer per litre | ||
| Waitrose 25% dearer per litre | ||
| Waitrose 23% cheaper per litre | ||
| Waitrose 2% dearer per item | ||
| Waitrose 3% dearer per kg | ||
| Waitrose 18% cheaper per kg | ||
 |  | Waitrose 4% dearer per litre |
| Waitrose 36% dearer per item | ||
| Waitrose 6% cheaper per item | ||
| Waitrose 23% dearer per item | ||
| Waitrose 11% dearer per litre |
