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Waitrose is on average 7.9% dearer than Sainsbury's
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If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: Sainsbury's is on average 7.3% cheaper than Waitrose (a percentage changes with the shop you start from).
Based on all 1,664 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Waitrose was dearer on 1,132, cheaper on 301 and the same price on 231 of these 1,664 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Waitrose 12.2% dearer. Categories with fewer than 10 products both shops sell: meat: 2 products, 22% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Waitrose.
| Sainsbury's | Waitrose | |
|---|---|---|
 |  | Waitrose 38% dearer per kg |
| Waitrose 45% dearer per kg | ||
| Same price per kg | ||
| Same price per kg | ||
 |  | Waitrose 7% dearer per kg |
| Waitrose 22% dearer per litre | ||
| Waitrose 40% dearer per kg | ||
| Waitrose 4% dearer per kg | ||
| Waitrose 6% dearer per kg | ||
| Waitrose 6% dearer per kg | ||
 |  | Waitrose 10% dearer per kg |
| Waitrose 28% cheaper per kg | ||
| Waitrose 9% dearer per kg | ||
| Waitrose 4% dearer per item | ||
| Waitrose 24% dearer per kg | ||
 | Waitrose 59% dearer per kg | |
| Waitrose 16% cheaper per kg | ||
| Waitrose 8% dearer per kg | ||
| Waitrose 4% dearer per kg | ||
| Same price per kg | ||
 |  | Waitrose 6% dearer per kg |
| Waitrose 5% dearer per kg | ||
| Waitrose 2% cheaper per kg | ||
| Waitrose 28% dearer per kg | ||
| Waitrose 4% cheaper per kg | ||
 |  | Waitrose 7% dearer per kg |
| Waitrose 5% dearer per kg | ||
 |  | Same price per kg |
 |  | Waitrose 7% dearer per kg |
 |  | Same price per litre |
| Waitrose 4% dearer per litre | ||
| Waitrose 12% dearer per kg | ||
| Waitrose 4% dearer per kg | ||
| Waitrose 27% cheaper per kg | ||
| Waitrose 51% dearer per litre | ||
| Waitrose 3% dearer per litre | ||
| Same price per litre | ||
| Waitrose 5% dearer per litre | ||
| Waitrose 55% dearer per kg | ||
| Waitrose 11% dearer per litre | ||
| Waitrose 38% dearer per litre | ||
 |  | Waitrose 22% cheaper per kg |
| Same price per litre | ||
| Waitrose 44% dearer per kg | ||
| Waitrose 15% cheaper per litre | ||
| Same price per litre | ||
| Waitrose 5% dearer per litre | ||
| Waitrose 2% cheaper per litre | ||
 |  | Waitrose 49% dearer per kg |
| Waitrose 36% cheaper per litre | ||
| Waitrose 8% dearer per litre | ||
| Waitrose 41% dearer per litre | ||
| Same price per litre | ||
| Waitrose 4% dearer per item | ||
| Waitrose 4% cheaper per litre | ||
 | Waitrose 20% dearer per litre | |
| Waitrose 26% dearer per litre | ||
| Waitrose 57% dearer per litre | ||
| Waitrose 5% dearer per kg | ||
| Waitrose 13% dearer per kg | ||
 |  | Waitrose 4% dearer per kg |
| Waitrose 5% dearer per litre | ||
| Waitrose 6% dearer per litre | ||
| Waitrose 6% dearer per kg | ||
 |  | Waitrose 7% dearer per kg |
| Waitrose 33% cheaper per litre | ||
 |  | Waitrose 40% dearer per item |
| Waitrose 71% dearer per litre | ||
| Same price per kg | ||
| Waitrose 6% dearer per litre | ||
| Waitrose 5% dearer per litre | ||
| Waitrose 6% dearer per litre | ||
| Waitrose 18% cheaper per kg | ||
| Same price per kg | ||
| Waitrose 4% dearer per kg |
