vs
Waitrose is on average 10.6% dearer than Tesco
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If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: Tesco is on average 9.6% cheaper than Waitrose (a percentage changes with the shop you start from).
Based on all 1,873 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Waitrose was dearer on 1,339, cheaper on 336 and the same price on 198 of these 1,873 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Waitrose 13.4% dearer. Categories with fewer than 10 products both shops sell: meat: 7 products, 22% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Waitrose.
| Tesco | Waitrose | |
|---|---|---|
 |  | Waitrose 10% dearer per kg |
| Waitrose 11% dearer per kg | ||
| Waitrose 14% dearer per kg | ||
| Waitrose 11% dearer per kg | ||
| Waitrose 30% dearer per kg | ||
 |  | Same price per kg |
| Waitrose 50% dearer per kg | ||
| Waitrose 50% dearer per kg | ||
| Waitrose 8% dearer per kg | ||
| Waitrose 6% dearer per kg | ||
| Waitrose 9% dearer per kg | ||
| Waitrose 11% dearer per kg | ||
| Waitrose 20% dearer per kg | ||
| Waitrose 57% dearer per kg | ||
 |  | Same price per kg |
| Waitrose 25% dearer per kg | ||
| Waitrose 24% dearer per kg | ||
 |  | Waitrose 17% cheaper per kg |
 |  | Waitrose 110% dearer per item |
| Waitrose 3% dearer per kg | ||
| Waitrose 5% dearer per kg | ||
| Waitrose 25% dearer per kg | ||
| Same price per kg | ||
| Waitrose 56% dearer per kg | ||
| Waitrose 7% dearer per kg | ||
| Waitrose 21% cheaper per litre | ||
| Waitrose 21% cheaper per kg | ||
| Same price per kg | ||
 |  | Waitrose 34% cheaper per kg |
| Waitrose 4% dearer per kg | ||
| Waitrose 11% dearer per kg | ||
 |  | Waitrose 70% dearer per litre |
| Waitrose 5% dearer per litre | ||
| Waitrose 3% dearer per litre | ||
| Waitrose 4% dearer per litre | ||
| Waitrose 50% cheaper per litre | ||
| Waitrose 12% dearer per kg | ||
| Waitrose 4% cheaper per litre | ||
| Waitrose 4% dearer per litre | ||
| Waitrose 29% cheaper per litre | ||
| Waitrose 4% dearer per kg | ||
| Waitrose 6% dearer per kg | ||
| Waitrose 60% dearer per litre | ||
| Waitrose 7% cheaper per kg | ||
| Waitrose 5% dearer per kg | ||
| Waitrose 31% dearer per litre | ||
| Waitrose 4% dearer per litre | ||
| Waitrose 7% cheaper per litre | ||
 |  | Waitrose 25% cheaper per kg |
| Waitrose 4% dearer per litre | ||
| Waitrose 5% dearer per kg | ||
 |  | Waitrose 20% dearer per kg |
| Waitrose 5% dearer per kg | ||
| Waitrose 13% dearer per kg | ||
| Waitrose 10% dearer per kg | ||
| Waitrose 9% dearer per kg | ||
 |  | Waitrose 5% dearer per kg |
 |  | Waitrose 8% dearer per litre |
 |  | Waitrose 5% dearer per item |
| Waitrose 20% dearer per kg | ||
| Waitrose 124% dearer per litre | ||
| Waitrose 20% dearer per litre | ||
| Waitrose 6% dearer per litre | ||
| Waitrose 6% cheaper per litre | ||
| Waitrose 20% cheaper per litre | ||
| Waitrose 60% dearer per kg | ||
| Waitrose 5% dearer per litre | ||
| Waitrose 75% dearer per kg | ||
 |  | Waitrose 39% dearer per kg |
| Waitrose 13% dearer per kg | ||
| Waitrose 33% cheaper per litre | ||
| Same price per kg | ||
| Waitrose 11% dearer per kg | ||
| Waitrose 31% cheaper per litre | ||
 |  | Waitrose 9% dearer per kg |
