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Morrisons is on average 6.3% dearer than ASDA
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If we had drawn a different but equally fair set of basket products, the figure would fall inside this range 95 times out of 100. Products that share a shop product are drawn together, so a shared price never counts twice.Read the other way: ASDA is on average 5.9% cheaper than Morrisons (a percentage changes with the shop you start from).
Based on 772 products in the Price Monitor's basket that both shops sell, matched to 530 different pairs of shop products. Below are 75 of those pairs, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Morrisons was dearer on 433, cheaper on 195 and the same price on 144 of these 772 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row starts from a product in our basket. At each shop we take the most similar own-label product, confirmed by our automated matching check. One shop product can be the closest match for several basket products, so it can appear in more than one row.
Our own system failed to collect Asda's fruit and vegetables from 11 May to 6 October 2026, so those two categories are missing for Asda; the fault is ours, not Asda's. Asda is ranked on the other categories, and its range is widened for the missing part.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Own-label means each shop's own brands, whatever their name; premium ranges rarely pass our matching check, so these are mostly standard lines. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Morrisons 5.2% dearer. Categories with fewer than 10 products both shops sell: fish: 9 products, 4% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Morrisons.
| ASDA | Morrisons | |
|---|---|---|
 |  | Morrisons 17% cheaper per kg |
| Morrisons 36% dearer per kg | ||
 | Morrisons 1% dearer per kg | |
| Morrisons 60% dearer per kg | ||
 |  | Morrisons 25% dearer per kg |
 |  | Morrisons 42% dearer per kg |
 | Morrisons 8% dearer per kg | |
| Morrisons 20% cheaper per kg | ||
 | Morrisons 21% dearer per kg | |
 |  | Morrisons 25% dearer per kg |
| Morrisons 1% dearer per kg | ||
 |  | Morrisons 25% dearer per kg |
| Morrisons 1% dearer per kg | ||
 |  | Morrisons 20% dearer per kg |
 | Morrisons 62% cheaper per kg | |
 |  | Morrisons 3% cheaper per kg |
 |  | Morrisons 15% dearer per kg |
 | Morrisons 6% dearer per kg | |
 |  | Morrisons 15% dearer per kg |
 |  | Same price per kg |
| Morrisons 9% dearer per kg | ||
| Morrisons 8% dearer per kg | ||
 | Morrisons 8% dearer per kg | |
 |  | Morrisons 9% cheaper per kg |
 |  | Same price per kg |
 | Morrisons 48% cheaper per kg | |
 |  | Morrisons 16% cheaper per kg |
 | Morrisons 18% dearer per kg | |
 | Morrisons 18% dearer per kg | |
 |  | Same price per litre |
 |  | Morrisons 1% dearer per litre |
 | Same price per litre | |
| Morrisons 36% dearer per litre | ||
 |  | Morrisons 1% dearer per litre |
 | Morrisons 11% cheaper per litre | |
| Morrisons 46% dearer per litre | ||
| Same price per litre | ||
| Morrisons 17% dearer per litre | ||
| Morrisons 9% dearer per litre | ||
 | Same price per kg | |
| Same price per litre | ||
| Morrisons 1% dearer per litre | ||
 | Same price per kg | |
 | Morrisons 15% cheaper per kg | |
| Morrisons 2% cheaper per litre | ||
| Same price per litre | ||
 | Morrisons 19% dearer per kg | |
 | Morrisons 46% dearer per kg | |
| Morrisons 11% dearer per kg | ||
| Morrisons 4% dearer per kg | ||
| Morrisons 20% cheaper per kg | ||
 | Morrisons 3% cheaper per kg | |
| Morrisons 88% dearer per kg | ||
 | Morrisons 14% dearer per kg | |
| Morrisons 18% dearer per kg | ||
 | Morrisons 38% cheaper per kg | |
 | Morrisons 75% dearer per kg | |
| Morrisons 1% dearer per kg | ||
| Morrisons 41% dearer per kg | |
 |  | Morrisons 28% dearer per kg |
 | Morrisons 16% dearer per kg | |
 |  | Morrisons 17% dearer per kg |
| Morrisons 7% dearer per kg | ||
| Same price per kg | ||
 | Morrisons 2% dearer per kg | |
| Morrisons 7% dearer per kg | ||
 |  | Morrisons 38% dearer per kg |
 | Morrisons 17% cheaper per item | |
 | Morrisons 14% dearer per litre | |
| Morrisons 5% dearer per item | ||
| Morrisons 79% dearer per item | ||
| Same price per litre | ||
| Morrisons 38% cheaper per item | ||
 |  | Morrisons 50% dearer per item |
| Same price per litre |
