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Waitrose is on average 34.4% dearer than ASDA
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If we had drawn a different but equally fair set of basket products, the figure would fall inside this range 95 times out of 100. Products that share a shop product are drawn together, so a shared price never counts twice.Read the other way: ASDA is on average 25.6% cheaper than Waitrose (a percentage changes with the shop you start from).
Based on 423 products in the Price Monitor's basket that both shops sell, matched to 277 different pairs of shop products. Below are 75 of those pairs, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Waitrose was dearer on 363, cheaper on 50 and the same price on 10 of these 423 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row starts from a product in our basket. At each shop we take the most similar own-label product, confirmed by our automated matching check. One shop product can be the closest match for several basket products, so it can appear in more than one row.
Our own system failed to collect Asda's fruit and vegetables from 11 May to 6 October 2026, so those two categories are missing for Asda; the fault is ours, not Asda's. Asda is ranked on the other categories, and its range is widened for the missing part.
Most Waitrose own-label meat is free range, slower reared or organic, which our matching check treats as a different product from standard meat. Only a few Waitrose meat products count here, and they carry meat's full share of spending.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Own-label means each shop's own brands, whatever their name; premium ranges rarely pass our matching check, so these are mostly standard lines. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Waitrose 30.0% dearer. Categories with fewer than 10 products both shops sell: meat: 9 products, 22% of the weight, fish: 7 products, 4% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Waitrose.
| ASDA | Waitrose | |
|---|---|---|
| Waitrose 5% dearer per litre | ||
 |  | Waitrose 9% dearer per litre |
 |  | Waitrose 214% dearer per kg |
 | Waitrose 16% dearer per kg | |
| Waitrose 35% dearer per kg | ||
| Same price per kg | ||
| Waitrose 28% dearer per kg | ||
| Waitrose 69% dearer per kg | ||
 |  | Waitrose 31% cheaper per kg |
 | Waitrose 13% dearer per kg | |
 | Waitrose 50% dearer per kg | |
| Waitrose 34% cheaper per kg | ||
 |  | Waitrose 3% dearer per kg |
 |  | Waitrose 15% cheaper per kg |
 |  | Waitrose 175% dearer per kg |
 |  | Waitrose 17% dearer per kg |
| Waitrose 13% dearer per kg | ||
 |  | Waitrose 14% dearer per kg |
 |  | Waitrose 1% cheaper per kg |
 | Waitrose 3% dearer per kg | |
| Waitrose 79% dearer per kg | ||
 |  | Waitrose 9% dearer per kg |
 |  | Waitrose 4% dearer per kg |
 | Waitrose 60% dearer per kg | |
 | | Waitrose 3% cheaper per kg |
 |  | Waitrose 30% dearer per kg |
| Waitrose 11% dearer per kg | ||
| Waitrose 43% dearer per kg | ||
 | Waitrose 13% dearer per kg | |
| Waitrose 5% dearer per kg | ||
 |  | Waitrose 17% dearer per kg |
 | Waitrose 40% dearer per kg | |
 | Waitrose 225% dearer per kg | |
| Waitrose 23% dearer per kg | ||
| Waitrose 14% dearer per kg | ||
| Waitrose 40% dearer per kg | ||
 |  | Waitrose 84% dearer per kg |
| Waitrose 23% dearer per kg | ||
| Waitrose 84% dearer per kg | ||
| Waitrose 133% dearer per kg | ||
| Waitrose 367% dearer per kg | ||
| Waitrose 7% dearer per litre | ||
 | Waitrose 16% dearer per litre | |
 | Waitrose 6% dearer per litre | |
| Waitrose 729% dearer per litre | ||
| Waitrose 8% dearer per litre | ||
 | Waitrose 18% dearer per litre | |
 | Waitrose 2% dearer per litre | |
 | Waitrose 36% dearer per kg | |
 | Waitrose 9% dearer per kg | |
| Waitrose 118% dearer per kg | |
 |  | Waitrose 55% dearer per kg |
| Waitrose 3% dearer per kg | ||
| Waitrose 93% dearer per kg | ||
| Waitrose 15% dearer per kg | ||
 | Waitrose 26% dearer per kg | |
 |  | Waitrose 32% dearer per kg |
 | Waitrose 16% dearer per kg | |
 |  | Waitrose 29% dearer per kg |
 | Waitrose 17% cheaper per item | |
| Waitrose 13% dearer per litre | ||
| Waitrose 25% dearer per kg | ||
 | Waitrose 67% dearer per litre | |
 |  | Waitrose 4% cheaper per item |
 | Waitrose 10% dearer per item | |
| Waitrose 42% dearer per item | ||
 | Waitrose 5% dearer per item | |
 |  | Waitrose 175% dearer per kg |
 | Waitrose 22% dearer per kg | |
| Waitrose 79% dearer per kg | ||
| Waitrose 18% dearer per kg | ||
| Same price per kg | ||
| Waitrose 3% cheaper per litre | ||
 | Waitrose 167% dearer per item | |
 | Waitrose 9% dearer per kg |
