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Waitrose is on average 31.5% dearer than Tesco
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If we had drawn a different but equally fair set of basket products, the figure would fall inside this range 95 times out of 100. Products that share a shop product are drawn together, so a shared price never counts twice.Read the other way: Tesco is on average 24.0% cheaper than Waitrose (a percentage changes with the shop you start from).
Based on 528 products in the Price Monitor's basket that both shops sell, matched to 339 different pairs of shop products. Below are 75 of those pairs, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Waitrose was dearer on 444, cheaper on 57 and the same price on 27 of these 528 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row starts from a product in our basket. At each shop we take the most similar own-label product, confirmed by our automated matching check. One shop product can be the closest match for several basket products, so it can appear in more than one row.
Most Waitrose own-label meat is free range, slower reared or organic, which our matching check treats as a different product from standard meat. Only a few Waitrose meat products count here, and they carry meat's full share of spending.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Own-label means each shop's own brands, whatever their name; premium ranges rarely pass our matching check, so these are mostly standard lines. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Waitrose 31.1% dearer. Categories with fewer than 10 products both shops sell: meat: 7 products, 18% of the weight, personal care: 1 product, 4% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Waitrose.
| Tesco | Waitrose | |
|---|---|---|
 |  | Waitrose 4% dearer per litre |
 | Waitrose 8% dearer per kg | |
 | Waitrose 2% dearer per kg | |
 |  | Waitrose 305% dearer per kg |
| Waitrose 47% dearer per kg | ||
 |  | Waitrose 41% dearer per kg |
 |  | Waitrose 18% dearer per kg |
 |  | Waitrose 3% cheaper per kg |
 | Waitrose 120% dearer per kg | |
 | Waitrose 4% dearer per kg | |
| Waitrose 19% cheaper per kg | ||
 |  | Waitrose 120% dearer per kg |
 |  | Waitrose 22% dearer per kg |
 | Waitrose 19% dearer per kg | |
 | Waitrose 12% dearer per kg | |
| Waitrose 10% dearer per kg | ||
 | Waitrose 137% dearer per kg | |
| Waitrose 50% dearer per item | ||
 |  | Waitrose 1% dearer per kg |
 | Waitrose 20% cheaper per kg | |
 |  | Waitrose 99% dearer per kg |
 |  | Waitrose 72% dearer per kg |
 |  | Waitrose 2% dearer per kg |
| Waitrose 41% dearer per kg | ||
 |  | Waitrose 7% cheaper per kg |
| Waitrose 344% dearer per kg | ||
| Waitrose 27% dearer per kg | ||
| Waitrose 101% dearer per kg | ||
| Waitrose 98% dearer per kg | ||
| Same price per kg | ||
| Waitrose 5% dearer per kg | ||
| Waitrose 13% cheaper per kg | ||
 | Waitrose 4% dearer per kg | |
 | Waitrose 5% dearer per kg | |
| Waitrose 5% dearer per litre | ||
| Waitrose 17% dearer per litre | ||
| Waitrose 19% dearer per litre | ||
| Waitrose 88% dearer per litre | ||
 | Waitrose 62% dearer per litre | |
| Waitrose 3% cheaper per litre | ||
| Waitrose 29% dearer per kg | ||
 | Waitrose 114% dearer per kg | |
 |  | Same price per kg |
 |  | Waitrose 53% dearer per kg |
| Waitrose 88% dearer per kg | ||
| Waitrose 93% dearer per kg | ||
| Waitrose 17% dearer per kg | ||
| Waitrose 86% dearer per kg | ||
| Waitrose 36% dearer per kg | ||
 |  | Waitrose 23% dearer per item |
 |  | Waitrose 74% dearer per item |
 | Waitrose 68% dearer per item | |
 |  | Waitrose 28% dearer per kg |
| Waitrose 1% cheaper per kg | ||
 |  | Waitrose 14% dearer per kg |
 | Waitrose 32% dearer per item | |
 |  | Waitrose 59% dearer per item |
| Waitrose 109% dearer per litre | ||
 |  | Waitrose 33% dearer per item |
 | Waitrose 65% dearer per kg | |
 |  | Waitrose 80% dearer per kg |
 |  | Waitrose 65% dearer per kg |
 |  | Waitrose 35% dearer per kg |
 |  | Waitrose 9% dearer per kg |
 |  | Waitrose 64% dearer per kg |
 |  | Waitrose 19% dearer per item |
| Same price per item | ||
 |  | Waitrose 8% dearer per kg |
| Waitrose 24% dearer per kg | ||
| Waitrose 29% dearer per litre | ||
 | Waitrose 13% dearer per kg | |
 |  | Waitrose 31% dearer per kg |
 |  | Waitrose 65% dearer per kg |
 | Waitrose 62% dearer per litre | |
 |  | Waitrose 57% dearer per kg |
