Price Monitor · September 2026 · own-label products
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Waitrose is on average 58.4% dearer than Aldi

Likely range: Waitrose 49.7% to 69.4% dearer.
ⓘIf we had drawn a different but equally fair set of basket products, the figure would fall inside this range 95 times out of 100. Products that share a shop product are drawn together, so a shared price never counts twice.

Read the other way: Aldi is on average 36.9% cheaper than Waitrose (a percentage changes with the shop you start from).

Based on 282 products in the Price Monitor's basket that both shops sell, matched to 197 different pairs of shop products. Below are 75 of those pairs, spread across categories by household spending. For the full list, email research@allsupers.co.uk.

Waitrose was dearer on 273, cheaper on 9 and the same price on 0 of these 282 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.

Each row starts from a product in our basket. At each shop we take the most similar own-label product, confirmed by our automated matching check. One shop product can be the closest match for several basket products, so it can appear in more than one row.

Most Waitrose own-label meat is free range, slower reared or organic, which our matching check treats as a different product from standard meat. Only a few Waitrose meat products count here, and they carry meat's full share of spending.

How we compare prices

We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Own-label means each shop's own brands, whatever their name; premium ranges rarely pass our matching check, so these are mostly standard lines. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.

How the figure is worked out

For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Waitrose 54.9% dearer. Categories with fewer than 10 products both shops sell: meat: 7 products, 18% of the weight, non-alcoholic beverages: 1 product, 8% of the weight, household goods: 4 products, 4% of the weight, oils and fats: 3 products, 3% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.

The badge shows the price difference per unit for Waitrose.

Aldi
Waitrose
Waitrose 1% dearer per kg
Waitrose 18% dearer per kg
Waitrose 120% dearer per kg
Waitrose 129% dearer per kg
Waitrose 46% dearer per item
Waitrose 1% dearer per item
Waitrose 10% cheaper per kg
Waitrose 7% dearer per kg
£0.74 each
2 pieces · £1.49
Waitrose 68% dearer per item
Waitrose 48% dearer per item
Waitrose 30% dearer per item
Waitrose 45% dearer per item
Waitrose 1% dearer per kg
Waitrose 120% dearer per kg
Waitrose 147% dearer per kg
Waitrose 147% dearer per kg
Waitrose 105% dearer per kg
Waitrose 104% dearer per kg
Waitrose 12% dearer per kg
Waitrose 19% dearer per kg
Waitrose 29% dearer per kg
Waitrose 47% dearer per kg
Waitrose 145% dearer per kg
Waitrose 67% dearer per kg
Waitrose 117% dearer per kg
Waitrose 100% dearer per kg
Waitrose 96% dearer per kg
Waitrose 49% dearer per kg
pack sizes differ
Waitrose 450% dearer per kg
pack sizes differ
Waitrose 108% dearer per kg
Waitrose 18% dearer per kg
Waitrose 29% dearer per litre
Waitrose 100% dearer per litre
Waitrose 8% dearer per kg
Waitrose 8% dearer per kg
Waitrose 45% dearer per litre
Waitrose 68% dearer per kg
Waitrose 100% dearer per kg
Waitrose 155% dearer per kg
Waitrose 64% dearer per kg
Waitrose 43% dearer per kg
Waitrose 115% dearer per kg
Waitrose 15% dearer per kg
Waitrose 63% dearer per kg
Waitrose 37% dearer per kg
£0.23 each
5 pieces · £1.15
Waitrose 22% dearer per item
Waitrose 36% dearer per item
Waitrose 41% dearer per item
Waitrose 45% dearer per kg
pack sizes differ
Waitrose 57% dearer per kg
Waitrose 18% dearer per kg
Waitrose 47% dearer per litre
Waitrose 94% dearer per litre
Waitrose 30% dearer per litre
Waitrose 190% dearer per kg
Waitrose 7% dearer per item
Waitrose 14% dearer per kg
Waitrose 80% dearer per kg
Waitrose 16% dearer per item
£0.62 each
1 piece · £0.62
Waitrose 5% dearer per item
Waitrose 40% dearer per kg
Waitrose 90% dearer per kg
Waitrose 48% dearer per kg
Waitrose 161% dearer per kg
pack sizes differ
Waitrose 158% dearer per kg
Waitrose 76% dearer per item
Waitrose 1% dearer per item
Waitrose 5% dearer per item
Waitrose 135% dearer per kg
£0.89 each
1 piece · £0.89
Waitrose 7% dearer per item
Waitrose 8% dearer per kg
Waitrose 90% dearer per kg
Waitrose 78% dearer per kg
Waitrose 35% dearer per kg
Waitrose 46% dearer per kg