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Based on 171 products in the Price Monitor's basket that both shops sell, matched to 115 different pairs of shop products. Below are 75 of those pairs, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Waitrose was dearer on 73, cheaper on 95 and the same price on 3 of these 171 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row starts from a product in our basket. At each shop we take the most similar own-label product, confirmed by our automated matching check. One shop product can be the closest match for several basket products, so it can appear in more than one row.
Most Waitrose own-label meat is free range, slower reared or organic, which our matching check treats as a different product from standard meat. Only a few Waitrose meat products count here, and they carry meat's full share of spending.
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Own-label means each shop's own brands, whatever their name; premium ranges rarely pass our matching check, so these are mostly standard lines. Prices as of 30 September 2026; where a cheaper promotion was running, we use that price.
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Waitrose 6.9% dearer. Categories with fewer than 10 products both shops sell: meat: 3 products, 18% of the weight, sugar, jam, confectionery: 2 products, 6% of the weight, personal care: 2 products, 5% of the weight, fish: 3 products, 3% of the weight, oils and fats: 1 product, 3% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Waitrose.
Co-op | Waitrose | |
|---|---|---|
![]() | ![]() | Waitrose 33% dearer per item |
![]() | ![]() | Waitrose 12% cheaper per kg |
![]() | ![]() | Waitrose 41% cheaper per kg |
![]() | ![]() | Waitrose 20% dearer per kg |
![]() | ![]() | Waitrose 30% cheaper per kg |
![]() | ![]() | Waitrose 7% cheaper per kg |
![]() | ![]() | Waitrose 6% cheaper per item |
![]() | Waitrose 1% dearer per kg | |
![]() | ![]() | Waitrose 39% cheaper per kg |
![]() | ![]() | Waitrose 120% dearer per kg |
![]() | Waitrose 139% dearer per kg | |
![]() | ![]() | Waitrose 31% cheaper per kg |
![]() | Waitrose 120% dearer per kg | |
![]() | Waitrose 7% cheaper per kg | |
![]() | Waitrose 33% dearer per kg | |
| Waitrose 3% cheaper per kg | ||
| Waitrose 38% dearer per kg | ||
| Waitrose 10% dearer per litre | ||
![]() | Waitrose 4% cheaper per kg | |
![]() | Waitrose 1% dearer per kg | |
![]() | Waitrose 7% dearer per kg | |
| Waitrose 9% cheaper per litre | ||
| Waitrose 11% dearer per litre | ||
| Waitrose 83% cheaper per litre | ||
![]() | Waitrose 9% cheaper per litre | |
| Waitrose 38% dearer per litre | ||
![]() | Waitrose 6% cheaper per kg | |
| Waitrose 14% cheaper per kg | ||
| Waitrose 14% cheaper per kg | ||
| Waitrose 29% cheaper per kg | ||
| Waitrose 27% cheaper per kg | ||
| Waitrose 26% dearer per kg | ||
![]() | Waitrose 1% dearer per kg | |
![]() | Waitrose 14% cheaper per kg | |
![]() | Waitrose 12% cheaper per kg | |
![]() | Waitrose 6% cheaper per kg | |
![]() | Waitrose 9% dearer per kg | |
![]() | ![]() | Waitrose 7% dearer per kg |
| Waitrose 23% cheaper per kg | ||
![]() | Waitrose 51% dearer per kg | |
![]() | Waitrose 27% cheaper per kg | |
![]() | ![]() | Same price per item |
![]() | ![]() | Waitrose 14% cheaper per item |
![]() | ![]() | Waitrose 7% dearer per kg |
![]() | ![]() | Waitrose 14% cheaper per kg |
![]() | Waitrose 12% cheaper per kg | |
![]() | Waitrose 23% cheaper per kg | |
![]() | ![]() | Waitrose 7% cheaper per kg |
![]() | ![]() | Waitrose 14% dearer per item |
![]() | ![]() | Waitrose 1% dearer per item |
![]() | ![]() | Waitrose 1% dearer per item |
![]() | ![]() | Waitrose 6% cheaper per kg |
![]() | ![]() | Waitrose 10% cheaper per item |
![]() | ![]() | Waitrose 11% cheaper per kg |
![]() | ![]() | Waitrose 26% cheaper per kg |
![]() | ![]() | Waitrose 18% cheaper per kg |
![]() | Waitrose 34% dearer per litre | |
| Waitrose 11% cheaper per item | ||
![]() | Waitrose 5% dearer per item | |
![]() | ![]() | Waitrose 26% dearer per kg |
![]() | ![]() | Waitrose 90% cheaper per kg |
![]() | Waitrose 4% dearer per kg | |
![]() | Waitrose 19% cheaper per kg | |
![]() | ![]() | Waitrose 25% dearer per kg |
![]() | ![]() | Waitrose 47% dearer per kg |
![]() | ![]() | Waitrose 16% cheaper per kg |
![]() | ![]() | Waitrose 39% cheaper per kg |
![]() | ![]() | Waitrose 11% dearer per item |
![]() | ![]() | Waitrose 6% dearer per kg |
![]() | Waitrose 108% dearer per kg | |
![]() | ![]() | Waitrose 21% dearer per kg |
![]() | ![]() | Waitrose 78% dearer per item |
| Waitrose 30% dearer per litre | ||
![]() | Waitrose 7% cheaper per kg | |
![]() | ![]() | Waitrose 39% cheaper per kg |