ASDA vs Iceland — national-brand (Basket A)

An illustrative selection of 100 matched pairs between ASDA and Iceland in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 2265 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Matched pairs (100)

ASDA product	ASDA price	Iceland product	Iceland price	Icel/ASDA per-unit
Fox's Biscuits Party Rings Minis 10 Snack Bags 210g	£2.10 £10.00/kg	Fox's Biscuits Party Rings Minis 10 Snack Bags 210g	£2.00 £9.52/kg	0.95x
Revels Milk Chocolate with Raisins, Coffee or Orange Bites Sharing Pouch Bag 185g 185g	£3.08 £16.65/kg	Revels Milk Chocolate with Raisins, Coffee or Orange Bites Sharing Pouch Bag 185g 185g	£3.15 £17.03/kg	1.02x
Cadbury Milk Tray Chocolate Box 312g 312g	£7.00 £22.44/kg	Cadbury Milk Tray Chocolate Box 312g 312g	£7.00 £22.44/kg	1.00x
Milka Happy Cow Milk & White Chocolate Bar 90g 90g	£1.64 £18.22/kg	Milka Happy Cow Milk & White Chocolate Bar 90g 90g	£1.65 £18.33/kg	1.01x
Cadbury Curly Wurly Squirlies Chocolate Bag 100g 100g	£1.94 £19.40/kg	Cadbury Curly Wurly Squirlies Chocolate Bag 100g 100g	£1.75 £17.50/kg	0.90x
Cadbury Dairy Milk Little Bar Chocolate 10 Pack Multipack 180g (10 x 18g) 180g	£2.98 £16.56/kg	Cadbury Dairy Milk Little Bar Chocolate 10 Pack Multipack 180g (10 x 18g) 180g	£3.00 £16.67/kg	1.01x
M&M's Cookie Dough Milk Chocolate Bag 176g 176g	£3.08 £17.50/kg	M&M's Cookie Dough Milk Chocolate Bag 176g 176g	£3.15 £17.90/kg	1.02x
Winalot Meaty Chunks Mixed in Gravy Wet Dog Food 40x100g 4000g	£13.98 £3.50/kg	Winalot Meaty Chunks Mixed in Gravy Wet Dog Food 40x100g 4000g	£12.50 £3.12/kg	0.89x
Rustlers The Juicy BBQ Rib with Our Smokey BBQ Sauce 157g 157g	£2.45 £15.61/kg	Rustlers The Juicy BBQ Rib with Our Smokey BBQ Sauce 157g 157g	£1.25 £7.96/kg	0.51x
Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g 140g	£2.24 £16.00/kg	Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g 140g	£2.50 £17.86/kg	1.12x
Tayto Smoky Bacon 6 x 25g 150g	£1.95 £13.00/kg	Tayto Smoky Bacon 6 x 25g 150g	£2.10 £14.00/kg	1.08x
Jeff The Chef Garlic Mayo 150g 150g	£1.24 £8.27/kg	Jeff The Chef Garlic Mayo 150g 150g	£1.25 £8.33/kg	1.01x
Young's Chip Shop 4 Cod Fillets 400g 400g	£5.50 £13.75/kg	Young's Chip Shop 4 Cod Fillets 400g 400g	£7.50 £18.75/kg	1.36x
Hardys Stamp Cabernet Merlot Red Wine 75cl 750ml	£5.50 £7.33/l	Hardys Stamp Cabernet Merlot Red Wine 75cl 750ml	£6.75 £9.00/l	1.23x
Ben & Jerry's Sundae Brookies & Cream Ice Cream Tub 427ml 427ml	£5.74 £13.44/l	Ben & Jerry's Sundae Brookies & Cream Ice Cream Tub 427ml 427ml	£3.75 £8.78/l	0.65x
Ginsters Cheese & Onion Slice 170g 170g	£2.24 £13.18/kg	Ginsters Cheese & Onion Slice 170g 170g	£2.25 £13.24/kg	1.00x
Pukka All Steak Pie 209g 209g	£2.50 £11.96/kg	Pukka All Steak Pie 209g 209g	£2.25 £10.77/kg	0.90x
Dolmio Bolognese Original Pasta Sauce 675g 675g	£3.00 £4.44/kg	Dolmio Bolognese Original Pasta Sauce 675g 675g	£3.00 £4.44/kg	1.00x
Old El Paso Smoky BBQ Fajita Kit 500g 500g	£3.78 £7.56/kg	Old El Paso Smoky BBQ Fajita Kit 500g 500g	£3.75 £7.50/kg	0.99x
Knorr Chicken Stock Cubes 20x 10g 200g	£2.50 £12.50/kg	Knorr Chicken Stock Cubes 20x 10g 200g	£3.00 £15.00/kg	1.20x
Gold Star Gold Star Chip Shop Style Pickled Onions 500g 500g	£1.52 £3.04/kg	Gold Star Gold Star Chip Shop Style Pickled Onions 500g 500g	£1.50 £3.00/kg	0.99x
Loyd Grossman Bolognese Original Pasta Sauce 350g 350g	£2.84 £8.11/kg	Loyd Grossman Bolognese Original Pasta Sauce 350g 350g	£3.00 £8.57/kg	1.06x
HP Fruity Brown Sauce 470g 470g	£2.98 £6.34/kg	HP Fruity Brown Sauce 470g 470g	£3.00 £6.38/kg	1.01x
Crucials Spicy Mayo 500ml 500ml	£1.30 £2.60/l	Crucials Spicy Mayo 500ml 500ml	£1.35 £2.70/l	1.04x
Warburtons Family Bakers Fruit Loaf with Cinnamon and Raisin 400g 400g	£2.20 £5.50/kg	Warburtons Family Bakers Fruit Loaf with Cinnamon and Raisin 400g 400g	£2.20 £5.50/kg	1.00x
Kingsmill Soft White Bread Medium Sliced Loaf 800g 800g	£1.30 £1.62/kg	Kingsmill Soft White Bread Medium Sliced Loaf 800g 800g	£1.35 £1.69/kg	1.04x
McGhee's Family Bakers 6 Potato Scones 6st	£1.00 £0.17/st	McGhee's Family Bakers 6 Potato Scones 6st	£1.25 £0.21/st	1.25x
Warburtons 4 Easy to Fill Wholemeal Soft Pittas 4st	£1.17 £0.29/st	Warburtons 4 Easy to Fill Wholemeal Soft Pittas 4st	£1.40 £0.35/st	1.20x
Ambrosia Ready to Eat Porridge Oat Cereal Pot Raspberry Layer 210g 210g	£1.28 £6.10/kg	Ambrosia Ready to Eat Porridge Oat Cereal Pot Raspberry Layer 210g 210g	£1.35 £6.43/kg	1.05x
Batchelors Big Pasta 'n' Sauce Mac 'n' Cheese Instant Pasta Pot 85g 85g	£1.18 £13.88/kg	Batchelors Big Pasta 'n' Sauce Mac 'n' Cheese Instant Pasta Pot 85g 85g	£1.75 £20.59/kg	1.48x
Mr Kipling Lunchbox Banana Cake Slices 4 Pack 4st	£1.63 £0.41/st	Mr Kipling Lunchbox Banana Cake Slices 4 Pack 4st	£1.65 £0.41/st	1.01x
Weetabix Protein 24 pack cereal 24st	£3.95 £0.16/st	Weetabix Protein 24 pack cereal 24st	£3.75 £0.16/st	0.95x
Kingsmill Tasty Wholemeal Bread Medium Sliced Loaf 800g 800g	£1.30 £1.62/kg	Kingsmill Tasty Wholemeal Bread Medium Sliced Loaf 800g 800g	£1.10 £1.38/kg	0.85x
Brompton House Chocolate Brownies with Milk Chocolate 6 x 25g (150g) 120g	£1.23 £10.25/kg	Brompton House Chocolate Brownies with Milk Chocolate 6 x 25g (150g) 120g	£1.00 £8.33/kg	0.81x
Irwin's 8 Original Muffins 8st	£1.85 £0.23/st	Irwin's 8 Original Muffins 8st	£1.35 £0.17/st	0.73x
Batchelors Pasta 'n' Sauce Cheese & Broccoli Pasta Sachet 99g 99g	£1.20 £12.12/kg	Batchelors Pasta 'n' Sauce Cheese & Broccoli Pasta Sachet 99g 99g	£1.20 £12.12/kg	1.00x
Jacob's Baked Cheddars Cheese Crackers 150g 150g	£1.48 £9.87/kg	Jacob's Baked Cheddars Cheese Crackers 150g 150g	£1.45 £9.67/kg	0.98x
Kingsmill Tasty Wholemeal Bread Thick Sliced Loaf 800g 800g	£1.30 £1.62/kg	Kingsmill Tasty Wholemeal Bread Thick Sliced Loaf 800g 800g	£1.10 £1.38/kg	0.85x
Kingsmill Super Toastie 750g 750g	£1.57 £2.09/kg	Kingsmill Super Toastie 750g 750g	£1.40 £1.87/kg	0.89x
Koka The Original Vegetable Flavour Oriental Instant Noodles 85g 85g	£0.55 £6.47/kg	Koka The Original Vegetable Flavour Oriental Instant Noodles 85g 85g	£0.55 £6.47/kg	1.00x
Jacob's Original Cream Crackers 200g 200g	£1.20 £6.00/kg	Jacob's Original Cream Crackers 200g 200g	£1.30 £6.50/kg	1.08x
Hartley's Raspberry Jelly 125g 125g	£0.78 £6.24/kg	Hartley's Raspberry Jelly 125g 125g	£0.80 £6.40/kg	1.03x
Silver Spoon Granulated Sweetener 75g 75g	£1.95 £26.00/kg	Silver Spoon Granulated Sweetener 75g 75g	£1.75 £23.33/kg	0.90x
Lees' 10 Teacakes 173g (10 st) 173g	£1.40 £8.09/kg	Lees' 10 Teacakes 173g (10 st) 173g	£1.00 £5.78/kg	0.71x
Warburtons 6 Pancakes 6st	£1.19 £0.20/st	Warburtons 6 Pancakes 6st	£1.25 £0.21/st	1.05x
Kenco Iced Hot Vanilla Latte Instant Coffee Sachets x8 162.4g	£1.86 £11.45/kg	Kenco Iced Hot Vanilla Latte Instant Coffee Sachets x8 162.4g	£2.00 £12.32/kg	1.08x
Dr Pepper 8 x 330ml 2640ml	£4.47 £1.69/l	Dr Pepper 8 x 330ml 2640ml	£4.50 £1.70/l	1.01x
Fanta Orange Zero 8 x 330ml 2640ml	£3.98 £1.51/l	Fanta Orange Zero 8 x 330ml 2640ml	£4.00 £1.52/l	1.01x
Pepsi Max No Sugar Cola Bottle 500ml 500ml	£1.95 £3.90/l	Pepsi Max No Sugar Cola Bottle 500ml 500ml	£1.60 £3.20/l	0.82x
Lucozade Energy Drink Wild Cherry 900ml 900ml	£1.68 £1.87/l	Lucozade Energy Drink Wild Cherry 900ml 900ml	£1.75 £1.94/l	1.04x
Müller Myprotein Complete Meal White Chocolate Pistachio Flavour 500ml 500ml	£3.00 £6.00/l	Müller Myprotein Complete Meal White Chocolate Pistachio Flavour 500ml 500ml	£3.50 £7.00/l	1.17x
Pepsi Cola Bottle 2L 2000ml	£2.15 £1.07/l	Pepsi Cola Bottle 2L 2000ml	£2.00 £1.00/l	0.93x
Tassimo Kenco Americano Decaff Coffee Pods x16 16st	£5.30 £0.33/st	Tassimo Kenco Americano Decaff Coffee Pods x16 16st	£5.70 £0.36/st	1.08x
Lucozade Energy Drink Orange 4x380ml 1520ml	£3.24 £2.13/l	Lucozade Energy Drink Orange 4x380ml 1520ml	£3.25 £2.14/l	1.00x
Flora Original Butter Alternative With Natural Ingredients 450g 450g	£2.64 £5.87/kg	Flora Original Butter Alternative With Natural Ingredients 450g 450g	£1.90 £4.22/kg	0.72x
Maggi Juicy Sweet and Spicy Mexican Chicken Herbs and Spices Recipe Mix 38g 38g	£0.70 £18.42/kg	Maggi Juicy Sweet and Spicy Mexican Chicken Herbs and Spices Recipe Mix 38g 38g	£1.00 £26.32/kg	1.43x
Utterly Butterly Spread 1kg 1000g	£2.24 £2.24/kg	Utterly Butterly Spread 1kg 1000g	£2.50 £2.50/kg	1.12x
Herta The Original Frankfurter 10 Classics 350g 350g	£2.62 £7.49/kg	Herta The Original Frankfurter 10 Classics 350g 350g	£2.85 £8.14/kg	1.09x
Arla LactoFREE LactoFREE Semi Skimmed Milk Drink 1L 1000ml	£1.94 £1.94/l	Arla LactoFREE LactoFREE Semi Skimmed Milk Drink 1L 1000ml	£1.50 £1.50/l	0.77x
Fridge Raiders Southern Style Chicken Snack Bites 5 x 22.5g 112.5g	£2.54 £22.58/kg	Fridge Raiders Southern Style Chicken Snack Bites 5 x 22.5g 112.5g	£1.50 £13.33/kg	0.59x
Elmlea Double Alternative to Cream 500ml 500ml	£2.25 £4.50/l	Elmlea Double Alternative to Cream 500ml 500ml	£2.50 £5.00/l	1.11x
Muller X MYProtein Mixers Banana Split Protein Yogurt with Chocolate Crunch 140g 140g	£1.28 £9.14/kg	Muller X MYProtein Mixers Banana Split Protein Yogurt with Chocolate Crunch 140g 140g	£1.50 £10.71/kg	1.17x
Galloway Medium Scottish Coloured Cheddar Cheese 10 Slices 200g 200g	£2.50 £12.50/kg	Galloway Medium Scottish Coloured Cheddar Cheese 10 Slices 200g 200g	£2.75 £13.75/kg	1.10x
Milkybar Little Treats 6 x 55g (330g) 330g	£1.43 £4.33/kg	Milkybar Little Treats 6 x 55g (330g) 330g	£1.50 £4.55/kg	1.05x
Angel Delight Lemonade Jelly and Strawberry Boba Bubble Dessert Snack Pot x4 520g	£2.85 £5.48/kg	Angel Delight Lemonade Jelly and Strawberry Boba Bubble Dessert Snack Pot x4 520g	£2.85 £5.48/kg	1.00x
Castello Danish Blue Cheese 150g 150g	£2.62 £17.47/kg	Castello Danish Blue Cheese 150g 150g	£2.00 £13.33/kg	0.76x
Starbucks Frappuccino Caramel Flavoured Milk Iced Coffee 250ml 250ml	£1.00 £4.00/l	Starbucks Frappuccino Caramel Flavoured Milk Iced Coffee 250ml 250ml	£2.20 £8.80/l	2.20x
Arla LactoFREE Whole Milk Drink 1L 1000ml	£1.95 £1.95/l	Arla LactoFREE Whole Milk Drink 1L 1000ml	£1.50 £1.50/l	0.77x
Cadbury Mini Eggs Chocolate Dessert 75g 75g	£1.00 £13.33/kg	Cadbury Mini Eggs Chocolate Dessert 75g 75g	£1.00 £13.33/kg	1.00x
Mattessons 6 Turkey Bacon Rashers Lightly Smoked 150g 150g	£2.47 £16.47/kg	Mattessons 6 Turkey Bacon Rashers Lightly Smoked 150g 150g	£2.50 £16.67/kg	1.01x
Cookstown 8 Thin Pork Sausages 227g 227g	£1.43 £6.30/kg	Cookstown 8 Thin Pork Sausages 227g 227g	£1.35 £5.95/kg	0.94x
Cookstown Smoked Medallions 140g 140g	£2.74 £19.57/kg	Cookstown Smoked Medallions 140g 140g	£2.00 £14.29/kg	0.73x
Cookstown 8 Giant Sausages 750g 750g	£3.50 £4.67/kg	Cookstown 8 Giant Sausages 750g 750g	£3.50 £4.67/kg	1.00x
Dicksons Beech Smoked Saveloys 400g 400g	£3.76 £9.40/kg	Dicksons Beech Smoked Saveloys 400g 400g	£3.50 £8.75/kg	0.93x
Malcolm Allan Mini Breakfast Pack 300g 300g	£2.76 £9.20/kg	Malcolm Allan Mini Breakfast Pack 300g 300g	£2.00 £6.67/kg	0.72x
Cookstown Slow Cooked Ribs 600g 600g	£5.00 £8.33/kg	Cookstown Slow Cooked Ribs 600g 600g	£5.50 £9.17/kg	1.10x
Peter's Cheesy Bean & Sausage Slice 185g	£1.87 £10.11/kg	Peter's Cheesy Bean & Sausage Slice 185g	£1.95 £10.54/kg	1.04x
Richmond 20 Thick Pork Sausages Twin Pack 1025g	£4.98 £4.86/kg	Richmond 20 Thick Pork Sausages Twin Pack 1025g	£4.25 £4.15/kg	0.85x
Lawsons 10 Scottish Recipe Skinless Sausages 264g 264g	£1.48 £5.61/kg	Lawsons 10 Scottish Recipe Skinless Sausages 264g 264g	£1.55 £5.87/kg	1.05x
Colman's Classic Comforts Sausage Casserole Meal Maker 39 g 39g	£1.00 £25.64/kg	Colman's Classic Comforts Sausage Casserole Meal Maker 39 g 39g	£1.00 £25.64/kg	1.00x
Cookstown Unsmoked Medallions 140g 140g	£2.47 £17.64/kg	Cookstown Unsmoked Medallions 140g 140g	£2.00 £14.29/kg	0.81x
Malcolm Allan 4 Steak Lorne Slices 260g 260g	£2.43 £9.35/kg	Malcolm Allan 4 Steak Lorne Slices 260g 260g	£2.75 £10.58/kg	1.13x
Richmond 8 Thick Pork Sausages 410g 410g	£2.17 £5.29/kg	Richmond 8 Thick Pork Sausages 410g 410g	£2.75 £6.71/kg	1.27x
Cookstown Maple Cure Back Bacon 200g 200g	£1.97 £9.85/kg	Cookstown Maple Cure Back Bacon 200g 200g	£2.50 £12.50/kg	1.27x
Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 400g 400g	£1.98 £4.95/kg	Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 400g 400g	£2.00 £5.00/kg	1.01x
Cookstown Unsmoked Back Bacon 200g 200g	£1.97 £9.85/kg	Cookstown Unsmoked Back Bacon 200g 200g	£2.50 £12.50/kg	1.27x
Cookstown 8 Thick Pork Sausages 454g 454g	£2.27 £5.00/kg	Cookstown 8 Thick Pork Sausages 454g 454g	£1.95 £4.30/kg	0.86x
Richmond Ready Baked 6 Pork Sausages 264g 264g	£2.37 £8.98/kg	Richmond Ready Baked 6 Pork Sausages 264g 264g	£2.35 £8.90/kg	0.99x
Tony's Chippy 12 Pork Sausages in Batter 460g 460g	£2.84 £6.17/kg	Tony's Chippy 12 Pork Sausages in Batter 460g 460g	£3.00 £6.52/kg	1.06x
Richmond 12 Thick Pork Sausages 615g 615g	£3.17 £5.15/kg	Richmond 12 Thick Pork Sausages 615g 615g	£2.50 £4.07/kg	0.79x
Calpol Infant Sugar-Free Oral Suspension Paracetamol 2+ Months 100ml 100ml	£3.45 £34.50/l	Calpol Infant Sugar-Free Oral Suspension Paracetamol 2+ Months 100ml 100ml	£4.00 £40.00/l	1.16x
Anadin Extra Aspirin, Paracetamol, & Caffeine Caplets, 8s 8st	£1.30 £0.16/st	Anadin Extra Aspirin, Paracetamol, & Caffeine Caplets, 8s 8st	£1.50 £0.19/st	1.15x
Always Ultra Sanitary Towels Super Heavy Flow Night (Size 6) Wings 12 Pads 12st	£3.12 £0.26/st	Always Ultra Sanitary Towels Super Heavy Flow Night (Size 6) Wings 12 Pads 12st	£3.50 £0.29/st	1.12x
Elastoplast Fabric Assorted 40 Plasters 40st	£3.16 £0.08/st	Elastoplast Fabric Assorted 40 Plasters 40st	£2.00 £0.05/st	0.63x
Ella's Kitchen Chicken Casserole with Thyme 10+ Months 190g 190g	£2.08 £10.95/kg	Ella's Kitchen Chicken Casserole with Thyme 10+ Months 190g 190g	£2.00 £10.53/kg	0.96x
Persil Bio 3 in 1 Washing Capsules 15 washes 15st	£3.66 £0.24/st	Persil Bio 3 in 1 Washing Capsules 15 washes 15st	£8.00 £0.53/st	2.19x
Kleenex Supporting Mind - Single Cube Tissue Box 1st	£1.20 £1.20/st	Kleenex Supporting Mind - Single Cube Tissue Box 1st	£1.00 £1.00/st	0.83x
Febreze 3Volution Air Freshener Plug-In Refill Exotic Bloom 2x20ml 40ml	£7.00 £175.00/l	Febreze 3Volution Air Freshener Plug-In Refill Exotic Bloom 2x20ml 40ml	£6.00 £150.00/l	0.86x
Febreze Air Freshener Exotic Bloom 185ML 185ml	£2.68 £14.49/l	Febreze Air Freshener Exotic Bloom 185ML 185ml	£2.50 £13.51/l	0.93x
Ariel 4 in 1 Washing Pods 22 Washes 382.8g (22 st) 370g	£6.98 £18.86/kg	Ariel 4 in 1 Washing Pods 22 Washes 382.8g (22 st) 370g	£7.00 £18.92/kg	1.00x