ASDA vs Morrisons — national-brand (Basket A)

An illustrative selection of 100 matched pairs between ASDA and Morrisons in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 6053 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Matched pairs (100)

ASDA product	ASDA price	Morrisons product	Morrisons price	Morr/ASDA per-unit
Cadbury Double Decker Chocolate Bar 54.5g 55g	£0.75 £13.64/kg	Cadbury Double Decker Chocolate Bar 54.5g 55g	£1.00 £18.18/kg	1.33x
Soreen Lift Bars Blueberry 4 x 42g 168g	£1.90 £11.31/kg	Soreen Lift Bars Blueberry 4 x 42g 168g	£2.00 £11.90/kg	1.05x
Mrs Tilly's Famous Scottish Tablet 150g 150g	£2.62 £17.47/kg	Mrs Tilly's Famous Scottish Tablet 150g 150g	£2.75 £18.33/kg	1.05x
Ritter Sport Rum Raisins Hazelnuts 100g 100g	£1.90 £19.00/kg	Ritter Sport Rum Raisins Hazelnuts 100g 100g	£2.00 £20.00/kg	1.05x
Cadbury Bournville Classic Dark Chocolate Bar 180g 180g	£2.94 £16.33/kg	Cadbury Bournville Classic Dark Chocolate Bar 180g 180g	£2.00 £11.11/kg	0.68x
Oreo OREO Original Twin Pack Vanilla Sandwich Biscuit 308g (2 x 154g) 308g	£2.03 £6.59/kg	Oreo OREO Original Twin Pack Vanilla Sandwich Biscuit 308g (2 x 154g) 308g	£2.00 £6.49/kg	0.99x
The Spice Tailor Tikka Masala Indian Curry Sauce Meal Kit 300g 300g	£3.78 £12.60/kg	The Spice Tailor Tikka Masala Indian Curry Sauce Meal Kit 300g 300g	£3.95 £13.17/kg	1.04x
Sharwood's Indian Butter Chicken Curry Sauce Meal Kit 280g 280g	£1.85 £6.61/kg	Sharwood's Indian Butter Chicken Curry Sauce Meal Kit 280g 280g	£2.80 £10.00/kg	1.51x
Osem Mini Croutons 400g 400g	£2.68 £6.70/kg	Osem Mini Croutons 400g 400g	£2.70 £6.75/kg	1.01x
Ambrosia Chocolate Custard Dessert Snack Pot 150g 150g	£0.92 £6.13/kg	Ambrosia Chocolate Custard Dessert Snack Pot 150g 150g	£1.00 £6.67/kg	1.09x
Pip & Nut Crunchy Peanut Butter 300g 300g	£3.50 £11.67/kg	Pip & Nut Crunchy Peanut Butter 300g 300g	£3.50 £11.67/kg	1.00x
Bonne Maman Strawberry and Wild Strawberry Conserve 370g 370g	£3.80 £10.27/kg	Bonne Maman Strawberry and Wild Strawberry Conserve 370g 370g	£4.00 £10.81/kg	1.05x
Popty Bakery Six Welsh Cakes 6st	£1.37 £0.23/st	Popty Bakery Six Welsh Cakes 6st	£1.25 £0.21/st	0.91x
Batchelors Pasta 'n' Sauce Microwave Ready Meal Carbonara Pasta 200g 200g	£1.98 £9.90/kg	Batchelors Pasta 'n' Sauce Microwave Ready Meal Carbonara Pasta 200g 200g	£2.00 £10.00/kg	1.01x
Murdoch Allan Floury Buns 4st	£1.70 £0.42/st	Murdoch Allan Floury Buns 4st	£1.60 £0.40/st	0.94x
Maggi Curry Flavour Instant Noodles 5 x 79g 370g	£2.48 £6.70/kg	Maggi Curry Flavour Instant Noodles 5 x 79g 370g	£3.50 £9.46/kg	1.41x
Jacob's Savours Thins Sour Cream & Chive Crackers 150g 150g	£1.48 £9.87/kg	Jacob's Savours Thins Sour Cream & Chive Crackers 150g 150g	£1.90 £12.67/kg	1.28x
Warburtons Gluten Free 4 White Soft Pittas 4st	£2.85 £0.71/st	Warburtons Gluten Free 4 White Soft Pittas 4st	£3.00 £0.75/st	1.05x
Ryvita Crispbread Sesame Crackers 250g 250g	£1.25 £5.00/kg	Ryvita Crispbread Sesame Crackers 250g 250g	£1.60 £6.40/kg	1.28x
Tilda Wholegrain Basmati Rice 500g 500g	£3.00 £6.00/kg	Tilda Wholegrain Basmati Rice 500g 500g	£3.00 £6.00/kg	1.00x
Carr's Melts Original Crackers 150g 150g	£1.98 £13.20/kg	Carr's Melts Original Crackers 150g 150g	£2.00 £13.33/kg	1.01x
Warburtons Family Bakers Fruit Loaf with Cinnamon and Raisin 400g 400g	£2.20 £5.50/kg	Warburtons Family Bakers Fruit Loaf with Cinnamon and Raisin 400g 400g	£2.20 £5.50/kg	1.00x
Quaker Jumbo Porridge Oats 1kg 1000g	£3.14 £3.14/kg	Quaker Jumbo Porridge Oats 1kg 1000g	£3.15 £3.15/kg	1.00x
Ritz Breaks Original Baked Cracker 6 Pack Multipack 190g (6 x 190g) 190g	£1.25 £6.58/kg	Ritz Breaks Original Baked Cracker 6 Pack Multipack 190g (6 x 190g) 190g	£1.25 £6.58/kg	1.00x
Ryvita Thins Sweet Chilli Flatbread Crackers 125g 125g	£2.20 £17.60/kg	Ryvita Thins Sweet Chilli Flatbread Crackers 125g 125g	£2.30 £18.40/kg	1.05x
Scott's Porage Original Porridge Oats 1kg 1000g	£2.94 £2.94/kg	Scott's Porage Original Porridge Oats 1kg 1000g	£2.95 £2.95/kg	1.00x
Fuel Chocolate Multigrain Flakes High Protein Breakfast Cereal 350g 350g	£3.50 £10.00/kg	Fuel Chocolate Multigrain Flakes High Protein Breakfast Cereal 350g 350g	£3.70 £10.57/kg	1.06x
Jordans Country Crisp Chunky Nut Breakfast Cereal 450g 450g	£3.58 £7.96/kg	Jordans Country Crisp Chunky Nut Breakfast Cereal 450g 450g	£3.60 £8.00/kg	1.01x
Paxo Sage & Onion Stuffing Mix 2 x 170g (340g) 340g	£3.50 £10.29/kg	Paxo Sage & Onion Stuffing Mix 2 x 170g (340g) 340g	£3.95 £11.62/kg	1.13x
FREEE by Doves Farm FREEE Gluten Free Plain White Flour 1kg 1000g	£1.84 £1.84/kg	FREEE by Doves Farm FREEE Gluten Free Plain White Flour 1kg 1000g	£1.95 £1.95/kg	1.06x
Dunn's River Chicken Seasoning 100g 100g	£1.18 £11.80/kg	Dunn's River Chicken Seasoning 100g 100g	£1.20 £12.00/kg	1.02x
Dunn's River All Purpose Seasoning 700g 100g	£1.18 £11.80/kg	Dunn's River All Purpose Seasoning 700g 100g	£1.20 £12.00/kg	1.02x
La Española Squeeze to Serve Extra Virgin Olive Oil 500ml 500ml	£6.50 £13.00/l	La Española Squeeze to Serve Extra Virgin Olive Oil 500ml 500ml	£6.50 £13.00/l	1.00x
Cornetto Classico Ice Cream Cones 6 x 90ml 540ml	£3.47 £6.43/l	Cornetto Classico Ice Cream Cones 6 x 90ml 540ml	£3.50 £6.48/l	1.01x
Wild Bird Hanging Coconut Fat Feast Twin Pack 2st	£2.98 £1.49/st	Wild Bird Hanging Coconut Fat Feast Twin Pack 2st	£3.00 £1.50/st	1.01x
Ginsters BBQ Hunters Chicken Slice 170g 170g	£2.24 £13.18/kg	Ginsters BBQ Hunters Chicken Slice 170g 170g	£2.25 £13.24/kg	1.00x
Kirsty's Mac & Cheeze 275g 275g	£2.87 £10.44/kg	Kirsty's Mac & Cheeze 275g 275g	£2.80 £10.18/kg	0.98x
Birds Eye 44 Breaded Chicken Nuggets 695g 695g	£4.50 £6.47/kg	Birds Eye 44 Breaded Chicken Nuggets 695g 695g	£6.25 £8.99/kg	1.39x
Dr Oetker Ristorante Mozzarella Cheese Pizza 335g 335g	£3.15 £9.40/kg	Dr Oetker Ristorante Mozzarella Cheese Pizza 335g 335g	£3.50 £10.45/kg	1.11x
Williams Bros. Brewing Co. Double Joker Double IPA 440ml 440ml	£3.18 £7.23/l	Williams Bros. Brewing Co. Double Joker Double IPA 440ml 440ml	£3.60 £8.18/l	1.13x
Merchant Gourmet 5 Glorious Grains 250g 250g	£2.05 £8.20/kg	Merchant Gourmet 5 Glorious Grains 250g 250g	£2.15 £8.60/kg	1.05x
Robinsons DC Orange & Pineapple 1000ml	£2.50 £2.50/l	Robinsons DC Orange & Pineapple 1000ml	£2.50 £2.50/l	1.00x
Robinsons Fruit Creations Orange & Mango Squash 1L 1000ml	£2.44 £2.44/l	Robinsons Fruit Creations Orange & Mango Squash 1L 1000ml	£1.50 £1.50/l	0.61x
Barr Diet Lemonade Flavoured Fizzy Drink 2L Bottle 2000ml	£1.28 £0.64/l	Barr Diet Lemonade Flavoured Fizzy Drink 2L Bottle 2000ml	£1.25 £0.62/l	0.98x
Brecon Carreg Still Mineral Water 750ml 750ml	£0.83 £1.11/l	Brecon Carreg Still Mineral Water 750ml 750ml	£0.85 £1.13/l	1.02x
Nescafe Nescafe Peppermint Aero Mocha 7 x 19g Sachets 133g	£2.32 £17.44/kg	Nescafe Nescafe Peppermint Aero Mocha 7 x 19g Sachets 133g	£2.35 £17.67/kg	1.01x
Schweppes Indian Tonic Water 1L Bottle 1000ml	£1.87 £1.87/l	Schweppes Indian Tonic Water 1L Bottle 1000ml	£1.90 £1.90/l	1.02x
Fever-Tree Mexican Lime Soda 500ml 500ml	£2.34 £4.68/l	Fever-Tree Mexican Lime Soda 500ml 500ml	£2.40 £4.80/l	1.03x
Nescafe Original Decaf Instant Coffee 190g 190g	£6.65 £35.00/kg	Nescafe Original Decaf Instant Coffee 190g 190g	£7.00 £36.84/kg	1.05x
Longley Farm Banana Yogurt 150g 150g	£0.62 £4.13/kg	Longley Farm Banana Yogurt 150g 150g	£0.65 £4.33/kg	1.05x
Alpro Almond Original Long Life Dairy Free Drink 1L 1000ml	£2.20 £2.20/l	Alpro Almond Original Long Life Dairy Free Drink 1L 1000ml	£2.30 £2.30/l	1.05x
Oatly Barista Edition The Original Oat Drink 1L 1000ml	£2.20 £2.20/l	Oatly Barista Edition The Original Oat Drink 1L 1000ml	£2.20 £2.20/l	1.00x
Muller Light Light Strawberry Fat Free Yogurt 160g 160g	£0.62 £3.88/kg	Muller Light Light Strawberry Fat Free Yogurt 160g 160g	£0.95 £5.94/kg	1.53x
Longley Farm Peach Melba Yogurt 150g 150g	£0.62 £4.13/kg	Longley Farm Peach Melba Yogurt 150g 150g	£0.65 £4.33/kg	1.05x
Highland Fine Cheeses Blue Murder 125g 125g	£3.34 £26.72/kg	Highland Fine Cheeses Blue Murder 125g 125g	£2.60 £20.80/kg	0.78x
Port Salut Mild Soft French Cheese 185g 185g	£2.94 £15.89/kg	Port Salut Mild Soft French Cheese 185g 185g	£2.95 £15.95/kg	1.00x
Muller Frijj Banana Milkshake 330ml	£1.30 £3.94/l	Muller Frijj Banana Milkshake 330ml	£1.50 £4.55/l	1.15x
Seriously Spreadable Spreadable Lighter Cheese Spread 125g 125g	£1.35 £10.80/kg	Seriously Spreadable Spreadable Lighter Cheese Spread 125g 125g	£1.85 £14.80/kg	1.37x
Rowan Glen Apple Crumble 150g 150g	£0.74 £4.93/kg	Rowan Glen Apple Crumble 150g 150g	£0.90 £6.00/kg	1.22x
Mattessons 8 Smoked Pork Hot Dogs 280g 280g	£2.75 £9.82/kg	Mattessons 8 Smoked Pork Hot Dogs 280g 280g	£2.50 £8.93/kg	0.91x
Bradley's Traditional Jellied Eels 200g 200g	£2.73 £13.65/kg	Bradley's Traditional Jellied Eels 200g 200g	£3.00 £15.00/kg	1.10x
Grace Mackerel in Tomato Sauce 425g 425g	£2.25 £5.29/kg	Grace Mackerel in Tomato Sauce 425g 425g	£2.25 £5.29/kg	1.00x
Mr Freed's Oak Smoked Salmon 200g 200g	£9.00 £45.00/kg	Mr Freed's Oak Smoked Salmon 200g 200g	£9.00 £45.00/kg	1.00x
Edwards 6 Thick Rashers Oak Smoked Dry Cured Bacon 240g 240g	£2.75 £11.46/kg	Edwards 6 Thick Rashers Oak Smoked Dry Cured Bacon 240g 240g	£3.50 £14.58/kg	1.27x
Jahan Charcoal Meat Kebabs 500g	£4.00 £8.00/kg	Jahan Charcoal Meat Kebabs 500g	£5.25 £10.50/kg	1.31x
Jahan Charcoal Chicken Kebabs 500g	£4.00 £8.00/kg	Jahan Charcoal Chicken Kebabs 500g	£5.25 £10.50/kg	1.31x
Dunareu Delicatete Bukowe Sausages 600g 600g	£3.15 £5.25/kg	Dunareu Delicatete Bukowe Sausages 600g 600g	£3.00 £5.00/kg	0.95x
Mattessons 6 Turkey Bacon Rashers Unsmoked 150g 150g	£2.47 £16.47/kg	Mattessons 6 Turkey Bacon Rashers Unsmoked 150g 150g	£2.50 £16.67/kg	1.01x
Shazans Mutton Mince 10% Fat 500g	£7.00 £14.00/kg	Shazans Mutton Mince 10% Fat 500g	£5.60 £11.20/kg	0.80x
Simon Howie Spicy Nduja Style Pork Jumbo Dogs 400g 400g	£3.00 £7.50/kg	Simon Howie Spicy Nduja Style Pork Jumbo Dogs 400g 400g	£3.50 £8.75/kg	1.17x
TGI Fridays BBQ Pulled Pork 400g 400g	£5.47 £13.67/kg	TGI Fridays BBQ Pulled Pork 400g 400g	£5.50 £13.75/kg	1.01x
Cathedral City Baked Bean Sausage Bake 400g	£4.50 £11.25/kg	Cathedral City Baked Bean Sausage Bake 400g	£4.25 £10.62/kg	0.94x
Shazans Chicken Breast Fillets 450g 450g	£4.23 £9.40/kg	Shazans Chicken Breast Fillets 450g 450g	£5.00 £11.11/kg	1.18x
Gressingham Duck Legs 462g 462g	£4.78 £10.35/kg	Gressingham Duck Legs 462g 462g	£4.80 £10.39/kg	1.00x
Shazans Chicken Breast Fillets 1kg 1800g	£12.60 £7.00/kg	Shazans Chicken Breast Fillets 1kg 1800g	£12.60 £7.00/kg	1.00x
Edwards 12 Traditional Pork Chipolatas 375g 375g	£2.75 £7.33/kg	Edwards 12 Traditional Pork Chipolatas 375g 375g	£3.50 £9.33/kg	1.27x
Richmond 16 Skinless Pork Sausages 426g 426g	£2.00 £4.69/kg	Richmond 16 Skinless Pork Sausages 426g 426g	£2.50 £5.87/kg	1.25x
Simon Howie The Scottish Butcher Streaky Smoked Bacon 16 Rashers 220g 220g	£3.00 £13.64/kg	Simon Howie The Scottish Butcher Streaky Smoked Bacon 16 Rashers 220g 220g	£3.00 £13.64/kg	1.00x
Mattessons Smoked Pork Sausage Original 160g 160g	£2.24 £14.00/kg	Mattessons Smoked Pork Sausage Original 160g 160g	£2.25 £14.06/kg	1.00x
Najma Smoked Mini Chicken Sausages 400g 400g	£2.80 £7.00/kg	Najma Smoked Mini Chicken Sausages 400g 400g	£2.95 £7.38/kg	1.05x
Malcolm Allan 4 Lorne Sausage Slices 300g 300g	£2.76 £9.20/kg	Malcolm Allan 4 Lorne Sausage Slices 300g 300g	£2.80 £9.33/kg	1.01x
Mash Direct Broccoli with a Cheese Sauce 300g 300g	£2.33 £7.77/kg	Mash Direct Broccoli with a Cheese Sauce 300g 300g	£2.33 £7.77/kg	1.00x
Mash Direct Green Cabbage 280g 280g	£2.37 £8.46/kg	Mash Direct Green Cabbage 280g 280g	£2.15 £7.68/kg	0.91x
Taj Mixed Purée Garlic & Ginger 400g 400g	£1.30 £3.25/kg	Taj Mixed Purée Garlic & Ginger 400g 400g	£1.30 £3.25/kg	1.00x
Taj Crushed Ginger 400g 400g	£1.30 £3.25/kg	Taj Crushed Ginger 400g 400g	£1.50 £3.75/kg	1.15x
Taj Crushed Garlic 400g 400g	£1.30 £3.25/kg	Taj Crushed Garlic 400g 400g	£1.50 £3.75/kg	1.15x
Taj Diced Garlic 200g 200g	£1.10 £5.50/kg	Taj Diced Garlic 200g 200g	£1.30 £6.50/kg	1.18x
Dove Rebalancing 24hr Moisturisation Advanced Care Body Wash Shower Gel 400ml 400ml	£4.95 £12.38/l	Dove Rebalancing 24hr Moisturisation Advanced Care Body Wash Shower Gel 400ml 400ml	£4.95 £12.38/l	1.00x
Cow & Gate Fruit Pouch Pear Carrot Prune & Beetroot Baby Food Snack, 6+ Months, 100g 100g	£0.88 £8.80/kg	Cow & Gate Fruit Pouch Pear Carrot Prune & Beetroot Baby Food Snack, 6+ Months, 100g 100g	£0.90 £9.00/kg	1.02x
St. Moriz Velvet Tanning Mitt 1st	£3.25 £3.25/st	St. Moriz Velvet Tanning Mitt 1st	£3.25 £3.25/st	1.00x
VO5 Matt Styling Paste 98g 100ml	£5.00 £50.00/l	VO5 Matt Styling Paste 98g 100ml	£5.00 £50.00/l	1.00x
Domestos Power Foam Toilet and Bathroom Floral Burst 450ml​ 450ml	£2.97 £6.60/l	Domestos Power Foam Toilet and Bathroom Floral Burst 450ml​ 450ml	£3.00 £6.67/l	1.01x
Brasso Wadding 75g 75g	£4.95 £66.00/kg	Brasso Wadding 75g 75g	£4.95 £66.00/kg	1.00x
Dettol 72 Multi Purpose Wipes Citrus Zest 72st	£1.72 £0.02/st	Dettol 72 Multi Purpose Wipes Citrus Zest 72st	£3.00 £0.04/st	1.74x
Dettol Kitchen Cleaner 750ml 750ml	£2.40 £3.20/l	Dettol Kitchen Cleaner 750ml 750ml	£3.00 £4.00/l	1.25x
Warburtons Thin Bagels Cinnamon & Raisin 6st	£1.85 £0.31/st	Warburtons Thin Bagels Cinnamon & Raisin 6st	£1.35 £0.23/st	0.73x
Lenor Outdoorable Spring Awakening Fabric Conditioner 86 Washes 1204ml	£5.98 £4.97/l	Lenor Outdoorable Spring Awakening Fabric Conditioner 86 Washes 1204ml	£5.00 £4.15/l	0.84x
Braces Thick White Sliced Bread 800g 800g	£1.37 £1.71/kg	Braces Thick White Sliced Bread 800g 800g	£1.50 £1.88/kg	1.09x
Kikkoman Teriyaki Marinade 250ml 250ml	£3.25 £13.00/l	Kikkoman Teriyaki Marinade 250ml 250ml	£3.35 £13.40/l	1.03x
Dairylea Slices Light Cheese 8 Pack Multipack 150g (8 x 18.75g) 150g	£1.50 £10.00/kg	Dairylea Slices Light Cheese 8 Pack Multipack 150g (8 x 18.75g) 150g	£1.75 £11.67/kg	1.17x