ASDA vs Ocado — national-brand (Basket A)

An illustrative selection of 100 matched pairs between ASDA and Ocado in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 5578 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Matched pairs (100)

ASDA product	ASDA price	Ocado product	Ocado price	Ocad/ASDA per-unit
Cadbury White Chocolate Buttons Bag 100g 100g	£1.94 £19.40/kg	Cadbury White Chocolate Buttons Bag 100g 100g	£1.95 £19.50/kg	1.01x
McVitie's White Digestive Biscuits 232g 232g	£2.24 £9.66/kg	McVitie's White Digestive Biscuits 232g 232g	£2.25 £9.70/kg	1.00x
Maoam Joystixx Fruit & Cola Flavour Chewy Sweets Sharing Bag 140g 140g	£1.24 £8.86/kg	Maoam Joystixx Fruit & Cola Flavour Chewy Sweets Sharing Bag 140g 140g	£1.45 £10.36/kg	1.17x
Lindt Excellence Milk Extra Creamy Chocolate Bar 100g 100g	£3.48 £34.80/kg	Lindt Excellence Milk Extra Creamy Chocolate Bar 100g 100g	£3.50 £35.00/kg	1.01x
Lindt Excellence Dark Chilli Chocolate Bar 100g 100g	£2.98 £29.80/kg	Lindt Excellence Dark Chilli Chocolate Bar 100g 100g	£3.50 £35.00/kg	1.17x
Aero Milk Chocolate Sharing Bar 90g 90g	£2.00 £22.22/kg	Aero Milk Chocolate Sharing Bar 90g 90g	£2.00 £22.22/kg	1.00x
Nairn's 8 Belgian Chocolate Chunk Crunchy Oat Bars 160g 160g	£2.85 £17.81/kg	Nairn's 8 Belgian Chocolate Chunk Crunchy Oat Bars 160g 160g	£2.85 £17.81/kg	1.00x
Schwartz Fish Pie 26g 26g	£0.95 £36.54/kg	Schwartz Fish Pie 26g 26g	£1.10 £42.31/kg	1.16x
Bisto Herby Parsley Sauce Mix 170g	£2.98 £17.53/kg	Bisto Herby Parsley Sauce Mix 170g	£3.00 £17.65/kg	1.01x
Schwartz Chicken Casserole Recipe Mix 36g 36g	£1.00 £27.78/kg	Schwartz Chicken Casserole Recipe Mix 36g 36g	£1.10 £30.56/kg	1.10x
FUEL10K Salted Caramel Flavour High Protein Rice Pudding 210g 210g	£1.49 £7.10/kg	FUEL10K Salted Caramel Flavour High Protein Rice Pudding 210g 210g	£1.50 £7.14/kg	1.01x
Del Monte Peach Halves in Juice 415g 415g	£1.30 £3.13/kg	Del Monte Peach Halves in Juice 415g 415g	£1.60 £3.86/kg	1.23x
Laila Sweetened Kesar Mango Pulp 850g 850g	£3.36 £3.95/kg	Laila Sweetened Kesar Mango Pulp 850g 850g	£3.00 £3.53/kg	0.89x
Dole Mandarin in Juice 665g 665g	£3.10 £4.66/kg	Dole Mandarin in Juice 665g 665g	£3.10 £4.66/kg	1.00x
The Spice Tailor Spicy Bengali Jalfrezi Indian Curry Sauce Meal Kit 300g 300g	£3.78 £12.60/kg	The Spice Tailor Spicy Bengali Jalfrezi Indian Curry Sauce Meal Kit 300g 300g	£3.95 £13.17/kg	1.04x
Mission Original Mini Tortilla Wraps 6 Pack 6st	£1.12 £0.19/st	Mission Original Mini Tortilla Wraps 6 Pack 6st	£1.30 £0.22/st	1.16x
Pip & Nut Crunchy Peanut Butter 1000g	£7.50 £7.50/kg	Pip & Nut Crunchy Peanut Butter 1000g	£7.50 £7.50/kg	1.00x
Monster Energy Drink Zero Sugar 2000ml	£6.38 £3.19/l	Monster Energy Drink Zero Sugar 2000ml	£6.15 £3.08/l	0.96x
L'OR Vanilla Flavour Coffee Pods X10 10st	£3.75 £0.38/st	L'OR Vanilla Flavour Coffee Pods X10 10st	£4.25 £0.42/st	1.13x
Good Earth Turmeric Lemon Tea Bags x 15 15st	£2.97 £0.20/st	Good Earth Turmeric Lemon Tea Bags x 15 15st	£3.20 £0.21/st	1.08x
Tropicana Smooth Orange Fruit Juice 900ml 900ml	£3.07 £3.41/l	Tropicana Smooth Orange Fruit Juice 900ml 900ml	£3.15 £3.50/l	1.03x
Twinings Cranberry & Raspberry 20 Tea Bags 40g 40g	£2.55 £63.75/kg	Twinings Cranberry & Raspberry 20 Tea Bags 40g 40g	£2.90 £72.50/kg	1.14x
Virtue Clean Energy Peach & Raspberry Yerba Mate 250ml 250ml	£1.50 £6.00/l	Virtue Clean Energy Peach & Raspberry Yerba Mate 250ml 250ml	£1.55 £6.20/l	1.03x
Purdey's Natural Energy Apple & Grape 4 x 250ml Cans 1000ml	£4.75 £4.75/l	Purdey's Natural Energy Apple & Grape 4 x 250ml Cans 1000ml	£4.75 £4.75/l	1.00x
Huel Iced Coffee Caramel 500ml 500ml	£3.50 £7.00/l	Huel Iced Coffee Caramel 500ml 500ml	£3.50 £7.00/l	1.00x
Belvoir Raspberry Lemonade 750ml	£2.50 £3.33/l	Belvoir Raspberry Lemonade 750ml	£3.55 £4.73/l	1.42x
Hermesetas Mini Sweeteners 1200 Tablets – Zero Calorie Sugar Free Table-Top Dispense 1200st	£5.48 £0.00/st	Hermesetas Mini Sweeteners 1200 Tablets – Zero Calorie Sugar Free Table-Top Dispense 1200st	£5.50 £0.00/st	1.00x
Aunt Bessie's Gluten Free Golden Yorkshire Pudding Mix 120g 120g	£1.40 £11.67/kg	Aunt Bessie's Gluten Free Golden Yorkshire Pudding Mix 120g 120g	£1.40 £11.67/kg	1.00x
Schar Wholesome White Loaf 300g 300g	£2.80 £9.33/kg	Schar Wholesome White Loaf 300g 300g	£2.95 £9.83/kg	1.05x
Thorntons Triple Layer Chocolate Celebration Cake 1st	£14.98 £14.98/st	Thorntons Triple Layer Chocolate Celebration Cake 1st	£16.00 £16.00/st	1.07x
Soreen Sticky Toffee Loaf 260g 260g	£1.50 £5.77/kg	Soreen Sticky Toffee Loaf 260g 260g	£1.60 £6.15/kg	1.07x
Weetabix Oatibix Flakes Cereal 550g 550g	£3.80 £6.91/kg	Weetabix Oatibix Flakes Cereal 550g 550g	£4.00 £7.27/kg	1.05x
Jacob's Original Cream Crackers 300g 300g	£1.58 £5.27/kg	Jacob's Original Cream Crackers 300g 300g	£1.70 £5.67/kg	1.08x
Quaker Oat So Simple Apple & Blueberry Porridge Pot 57g 57g	£1.22 £21.40/kg	Quaker Oat So Simple Apple & Blueberry Porridge Pot 57g 57g	£1.30 £22.81/kg	1.07x
Ritz Breaks Original Baked Cracker 6 Pack Multipack 190g (6 x 190g) 190g	£1.25 £6.58/kg	Ritz Breaks Original Baked Cracker 6 Pack Multipack 190g (6 x 190g) 190g	£1.25 £6.58/kg	1.00x
Mornflake Mighty Oats Organic Porridge 1kg 1000g	£2.50 £2.50/kg	Mornflake Mighty Oats Organic Porridge 1kg 1000g	£3.00 £3.00/kg	1.20x
Doves Farm Organic Spelt Wholemeal Flour 1kg 1000g	£2.78 £2.78/kg	Doves Farm Organic Spelt Wholemeal Flour 1kg 1000g	£2.80 £2.80/kg	1.01x
Genius Gluten Free Naturally Genius Tiger Bloomer 400g 400g	£3.24 £8.10/kg	Genius Gluten Free Naturally Genius Tiger Bloomer 400g 400g	£3.25 £8.12/kg	1.00x
UFIT UFIT Protein Caramelised Biscuit Porridge Pot 70g 70g	£1.48 £21.14/kg	UFIT UFIT Protein Caramelised Biscuit Porridge Pot 70g 70g	£1.50 £21.43/kg	1.01x
Sacla Creamy Tomato Pasta Pot 80g 80g	£1.97 £24.62/kg	Sacla Creamy Tomato Pasta Pot 80g 80g	£2.00 £25.00/kg	1.02x
Batchelors Pasta 'n' Sauce Mac 'n' Cheese Pasta Sachet 99g 99g	£1.20 £12.12/kg	Batchelors Pasta 'n' Sauce Mac 'n' Cheese Pasta Sachet 99g 99g	£1.20 £12.12/kg	1.00x
Hartley's No Added Sugar Raspberry Flavour Jelly 4 x 115g (460g) 460g	£2.50 £5.43/kg	Hartley's No Added Sugar Raspberry Flavour Jelly 4 x 115g (460g) 460g	£2.25 £4.89/kg	0.90x
Tilda Microwave Fragrant Jasmine Rice 250g 250g	£1.00 £4.00/kg	Tilda Microwave Fragrant Jasmine Rice 250g 250g	£1.00 £4.00/kg	1.00x
Tilda Garlic & Herbs Rice 250g 250g	£1.25 £5.00/kg	Tilda Garlic & Herbs Rice 250g 250g	£1.25 £5.00/kg	1.00x
Pot Noodle Sweet & Sour Standard Pot 90 g 90g	£1.18 £13.11/kg	Pot Noodle Sweet & Sour Standard Pot 90 g 90g	£1.35 £15.00/kg	1.14x
Betty Crocker Indulgent Chocolate Fudge Icing 400g 400g	£3.20 £8.00/kg	Betty Crocker Indulgent Chocolate Fudge Icing 400g 400g	£3.20 £8.00/kg	1.00x
Snack a Jacks Snack A Jacks Jumbo Salt & Vinegar Rice Cakes Sharing Crisps 117g 117g	£2.50 £21.37/kg	Snack a Jacks Snack A Jacks Jumbo Salt & Vinegar Rice Cakes Sharing Crisps 117g 117g	£2.50 £21.37/kg	1.00x
Forthglade Lightly Baked Natural Dry Dog Food Lamb with Sweet Potato All Dogs 1 Year+ 2kg 2000g	£8.97 £4.49/kg	Forthglade Lightly Baked Natural Dry Dog Food Lamb with Sweet Potato All Dogs 1 Year+ 2kg 2000g	£12.00 £6.00/kg	1.34x
Felix Crispies Chicken and Beef Cat Treats 180g 180g	£3.02 £16.78/kg	Felix Crispies Chicken and Beef Cat Treats 180g 180g	£3.00 £16.67/kg	0.99x
Goodfella's Gluten Free Pepperoni Pizza 317g 317g	£3.75 £11.83/kg	Goodfella's Gluten Free Pepperoni Pizza 317g 317g	£3.75 £11.83/kg	1.00x
Quorn 4 Southern Fried Burgers 252g 252g	£2.80 £11.11/kg	Quorn 4 Southern Fried Burgers 252g 252g	£2.90 £11.51/kg	1.04x
Kallo Lightly Salted Wholegrain Rice Cakes 130g 130g	£1.20 £9.23/kg	Kallo Lightly Salted Wholegrain Rice Cakes 130g 130g	£1.75 £13.46/kg	1.46x
Itsu 12 sizzling pork gyoza dinner dumplings 240g 240g	£4.24 £17.67/kg	Itsu 12 sizzling pork gyoza dinner dumplings 240g 240g	£4.25 £17.71/kg	1.00x
Dentalife Dental Salmon Cat Treats 40g 40g	£1.18 £29.50/kg	Dentalife Dental Salmon Cat Treats 40g 40g	£1.50 £37.50/kg	1.27x
Winalot Meaty Chunks Mixed in Gravy Wet Dog Food 40x100g 4000g	£13.98 £3.50/kg	Winalot Meaty Chunks Mixed in Gravy Wet Dog Food 40x100g 4000g	£14.00 £3.50/kg	1.00x
Lindahls Chocolate Protein Pudding 140g 140g	£0.98 £7.00/kg	Lindahls Chocolate Protein Pudding 140g 140g	£1.40 £10.00/kg	1.43x
Arla Protein Raspberry Yogurt 200g 200g	£1.00 £5.00/kg	Arla Protein Raspberry Yogurt 200g 200g	£1.45 £7.25/kg	1.45x
Arla LactoFREE Whole Milk Drink 1L 1000ml	£1.95 £1.95/l	Arla LactoFREE Whole Milk Drink 1L 1000ml	£1.95 £1.95/l	1.00x
Starbucks Frappuccino Caramel Flavoured Milk Iced Coffee 250ml 250ml	£1.00 £4.00/l	Starbucks Frappuccino Caramel Flavoured Milk Iced Coffee 250ml 250ml	£2.20 £8.80/l	2.20x
Cathedral City 6 Slices Lighter Mature Cheddar Cheese 150g 150g	£2.54 £16.93/kg	Cathedral City 6 Slices Lighter Mature Cheddar Cheese 150g 150g	£2.60 £17.33/kg	1.02x
Yoplait SKYR High Protein Natural Yoghurt 0% Fat 450g 450g	£2.25 £5.00/kg	Yoplait SKYR High Protein Natural Yoghurt 0% Fat 450g 450g	£2.25 £5.00/kg	1.00x
The Laughing Cow Original Cheese Spread Triangles x8 120g 120g	£1.90 £15.83/kg	The Laughing Cow Original Cheese Spread Triangles x8 120g 120g	£1.95 £16.25/kg	1.03x
Two Chicks Free Range Egg White 500g 500g	£3.48 £6.96/kg	Two Chicks Free Range Egg White 500g 500g	£3.50 £7.00/kg	1.01x
Cathedral City Extra Mature Cheddar Cheese 550g 550g	£4.64 £8.44/kg	Cathedral City Extra Mature Cheddar Cheese 550g 550g	£5.45 £9.91/kg	1.17x
Angel Delight Lemonade Jelly and Strawberry Boba Bubble Dessert Snack Pot x4 520g	£2.85 £5.48/kg	Angel Delight Lemonade Jelly and Strawberry Boba Bubble Dessert Snack Pot x4 520g	£2.85 £5.48/kg	1.00x
Alpro Blueberry Dairy Free Soya Yoghurt Alternative 500g 500g	£2.48 £4.96/kg	Alpro Blueberry Dairy Free Soya Yoghurt Alternative 500g 500g	£2.50 £5.00/kg	1.01x
Le Rustique French Camembert Cheese 250g 250g	£3.10 £12.40/kg	Le Rustique French Camembert Cheese 250g 250g	£3.20 £12.80/kg	1.03x
Apetina Original Paneer Cheese 225g 225g	£2.10 £9.33/kg	Apetina Original Paneer Cheese 225g 225g	£2.20 £9.78/kg	1.05x
Finnebrogue Naked 6 Smoked Back Bacon Rashers 200g 200g	£1.98 £9.90/kg	Finnebrogue Naked 6 Smoked Back Bacon Rashers 200g 200g	£3.00 £15.00/kg	1.52x
This Isn't Isn't Pork Caramelised Onion Sausages 270g 270g	£3.73 £13.81/kg	This Isn't Isn't Pork Caramelised Onion Sausages 270g 270g	£3.75 £13.89/kg	1.01x
Sokolow Cottage Sausage 280g 280g	£3.20 £11.43/kg	Sokolow Cottage Sausage 280g 280g	£3.60 £12.86/kg	1.12x
Najma Spicy Breaded Chicken Fillets 300g 300g	£4.00 £13.33/kg	Najma Spicy Breaded Chicken Fillets 300g 300g	£4.10 £13.67/kg	1.02x
Richmond 12 Skinless Pork Sausages 319g 319g	£2.27 £7.12/kg	Richmond 12 Skinless Pork Sausages 319g 319g	£2.30 £7.21/kg	1.01x
Sokolow Best Selection Bukowe Chicken & Pork Sausages 600g 600g	£3.80 £6.33/kg	Sokolow Best Selection Bukowe Chicken & Pork Sausages 600g 600g	£3.75 £6.25/kg	0.99x
Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 400g 400g	£1.98 £4.95/kg	Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 400g 400g	£2.00 £5.00/kg	1.01x
Najma Original Breaded Chicken Fillets 300g 300g	£4.00 £13.33/kg	Najma Original Breaded Chicken Fillets 300g 300g	£4.50 £15.00/kg	1.12x
Edwards of Conwy 6 Traditional Pork Sausages 400g 400g	£2.75 £6.88/kg	Edwards of Conwy 6 Traditional Pork Sausages 400g 400g	£3.75 £9.38/kg	1.36x
Grace Chicken Vienna Sausages 200g 200g	£1.83 £9.15/kg	Grace Chicken Vienna Sausages 200g 200g	£2.00 £10.00/kg	1.09x
Richmond 20 Thick Pork Sausages 860g 860g	£2.98 £3.47/kg	Richmond 20 Thick Pork Sausages 860g 860g	£3.00 £3.49/kg	1.01x
Edwards of Conwy The Welsh Butcher 6 Traditional Pork & Welsh Leek Sausages 400g 400g	£2.75 £6.88/kg	Edwards of Conwy The Welsh Butcher 6 Traditional Pork & Welsh Leek Sausages 400g 400g	£3.75 £9.38/kg	1.36x
Richmond 20 Thick Pork Sausages Twin Pack 1025g	£4.98 £4.86/kg	Richmond 20 Thick Pork Sausages Twin Pack 1025g	£4.25 £4.15/kg	0.85x
This Isn't Isn't Pork Sausages 270g 270g	£3.74 £13.85/kg	This Isn't Isn't Pork Sausages 270g 270g	£3.75 £13.89/kg	1.00x
Tarczynski Geesowska Sausage 300g 300g	£3.70 £12.33/kg	Tarczynski Geesowska Sausage 300g 300g	£3.90 £13.00/kg	1.05x
Richmond Vegan & Vegetarian Meat Free 8 Tasty Sausages 304g 304g	£2.15 £7.07/kg	Richmond Vegan & Vegetarian Meat Free 8 Tasty Sausages 304g 304g	£2.40 £7.89/kg	1.12x
Schwartz Sausage Casserole Recipe Mix 35g 35g	£1.00 £28.57/kg	Schwartz Sausage Casserole Recipe Mix 35g 35g	£1.10 £31.43/kg	1.10x
Finnebrogue Naked 12 Smoked Streaky Bacon Rashers 200g 200g	£3.48 £17.40/kg	Finnebrogue Naked 12 Smoked Streaky Bacon Rashers 200g 200g	£3.75 £18.75/kg	1.08x
Gressingham Whole Duck 2000g	£8.00 £4.00/kg	Gressingham Whole Duck 2000g	£12.80 £6.40/kg	1.60x
MOWI Superior Scottish Salmon Fillets 230g 230g	£6.17 £26.83/kg	MOWI Superior Scottish Salmon Fillets 230g 230g	£6.75 £29.35/kg	1.09x
MOWI Superior Scottish Smoked Salmon 100g 100g	£5.43 £54.30/kg	MOWI Superior Scottish Smoked Salmon 100g 100g	£5.95 £59.50/kg	1.10x
Mr Freed's Oak Smoked Salmon 200g 200g	£9.00 £45.00/kg	Mr Freed's Oak Smoked Salmon 200g 200g	£9.20 £46.00/kg	1.02x
Lisner Marinated, Sliced Herring Skinless Fillets in Cream Sauce 280g 280g	£1.92 £6.86/kg	Lisner Marinated, Sliced Herring Skinless Fillets in Cream Sauce 280g 280g	£2.20 £7.86/kg	1.15x
Lynx Anti-Perspirant Aerosol Epic Fresh 250ml 250ml	£5.95 £23.80/l	Lynx Anti-Perspirant Aerosol Epic Fresh 250ml 250ml	£5.95 £23.80/l	1.00x
Rimmel Lasting Finish 25HR Compact Foundation 005 Ivory 7g	£11.00 £1571.43/kg	Rimmel Lasting Finish 25HR Compact Foundation 005 Ivory 7g	£11.00 £1571.43/kg	1.00x
Garnier Micellar Water, Gentle Face Cleanser & Makeup Remover for Sensitive Skin, 700ml 700ml	£6.50 £9.29/l	Garnier Micellar Water, Gentle Face Cleanser & Makeup Remover for Sensitive Skin, 700ml 700ml	£10.00 £14.29/l	1.54x
Bulldog Skincare Natural Deodorant Vetiver & Black Pepper 75ml 75ml	£4.50 £60.00/l	Bulldog Skincare Natural Deodorant Vetiver & Black Pepper 75ml 75ml	£4.50 £60.00/l	1.00x
Schwarzkopf Schwarzkopf LIVE Intense Colour Passion Red Permanent Hair Dye 043 1st	£5.48 £5.48/st	Schwarzkopf Schwarzkopf LIVE Intense Colour Passion Red Permanent Hair Dye 043 1st	£9.00 £9.00/st	1.64x
Astonish Window & Glass Cleaner 750ml 750ml	£1.00 £1.33/l	Astonish Window & Glass Cleaner 750ml 750ml	£1.30 £1.73/l	1.30x
Domestos Thick Bleach Original 2 L 2000ml	£2.88 £1.44/l	Domestos Thick Bleach Original 2 L 2000ml	£3.00 £1.50/l	1.04x
Harpic Active Fresh Mountain Pine 750ml 750ml	£1.30 £1.73/l	Harpic Active Fresh Mountain Pine 750ml 750ml	£1.50 £2.00/l	1.15x
Cif Infinite Clean All in One Cleaner Reload Sensitive Lotus & Mineral Salt 280 ml 280ml	£2.98 £10.64/l	Cif Infinite Clean All in One Cleaner Reload Sensitive Lotus & Mineral Salt 280 ml 280ml	£3.00 £10.71/l	1.01x