ASDA vs Sainsbury's — national-brand (Basket A)

An illustrative selection of 100 matched pairs between ASDA and Sainsbury's in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 8392 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Matched pairs (100)

ASDA product	ASDA price	Sainsbury's product	Sainsbury's price	Sain/ASDA per-unit
Toblerone Milk Chocolate Bar 100g	£1.97 £19.70/kg	Toblerone Milk Chocolate Bar 100g	£2.50 £25.00/kg	1.27x
McVitie's Limited Edition Digestives Pink Raspberry & Cream Flavour 232g 232g	£0.90 £3.88/kg	McVitie's Limited Edition Digestives Pink Raspberry & Cream Flavour 232g 232g	£2.25 £9.70/kg	2.50x
Maryland Double Choc 200g 200g	£1.00 £5.00/kg	Maryland Double Choc 200g 200g	£1.70 £8.50/kg	1.70x
Rowntree's Randoms Juicers Sweets Sharing Bag 140g 140g	£1.50 £10.71/kg	Rowntree's Randoms Juicers Sweets Sharing Bag 140g 140g	£1.50 £10.71/kg	1.00x
Fox's Rocky Chocolate Bar 7 x 19g (133g) 147g	£1.48 £10.07/kg	Fox's Rocky Chocolate Bar 7 x 19g (133g) 147g	£1.55 £10.54/kg	1.05x
Smint 50 Peppermint XXL 35g 35g	£1.47 £42.00/kg	Smint 50 Peppermint XXL 35g 35g	£1.65 £47.14/kg	1.12x
Sprite 8 x 330ml 2640ml	£3.98 £1.51/l	Sprite 8 x 330ml 2640ml	£4.10 £1.55/l	1.03x
MyProtein Impact Whey Isolate Natural Vanilla Flavour 480g 480g	£21.97 £45.77/kg	MyProtein Impact Whey Isolate Natural Vanilla Flavour 480g 480g	£26.00 £54.17/kg	1.18x
Bigga Fruit Punch Flavour Soft Drink 600ml 600ml	£1.43 £2.38/l	Bigga Fruit Punch Flavour Soft Drink 600ml 600ml	£1.45 £2.42/l	1.01x
Shloer Rosé Sparkling Fruit Drink 750ml 750ml	£2.78 £3.71/l	Shloer Rosé Sparkling Fruit Drink 750ml 750ml	£2.80 £3.73/l	1.01x
Nescafe Dolce Gusto Americano Decaffeinato Coffee Pods x16 (16 Servings) 16st	£4.48 £0.28/st	Nescafe Dolce Gusto Americano Decaffeinato Coffee Pods x16 (16 Servings) 16st	£5.10 £0.32/st	1.14x
Taylors of Harrogate Yorkshire Tea 40 Sticky Toffee Brew Tea Bags 112g 112g	£2.00 £17.86/kg	Taylors of Harrogate Yorkshire Tea 40 Sticky Toffee Brew Tea Bags 112g 112g	£2.50 £22.32/kg	1.25x
Simplee Aloe Vera Immunity Wellness Drink 1L Original 1000ml	£2.94 £2.94/l	Simplee Aloe Vera Immunity Wellness Drink 1L Original 1000ml	£2.95 £2.95/l	1.00x
Mockingbird Raw Defence Virgin Smoothie 750ml 750ml	£4.47 £5.96/l	Mockingbird Raw Defence Virgin Smoothie 750ml 750ml	£4.50 £6.00/l	1.01x
John West No Drain Fridge Pot Tuna Steak with a Little Spring Water 110g 110g	£1.87 £17.00/kg	John West No Drain Fridge Pot Tuna Steak with a Little Spring Water 110g 110g	£2.15 £19.55/kg	1.15x
John West Sardines in Tomato Sauce 120g 120g	£1.37 £11.42/kg	John West Sardines in Tomato Sauce 120g 120g	£1.50 £12.50/kg	1.09x
Heinz Seriously Good Mayonnaise 215g 215g	£2.28 £10.60/kg	Heinz Seriously Good Mayonnaise 215g 215g	£2.30 £10.70/kg	1.01x
Hellmann's Real Mayonnaise 400 g 400g	£2.48 £6.20/kg	Hellmann's Real Mayonnaise 400 g 400g	£2.75 £6.88/kg	1.11x
BrewDog Hazy Jane Mango Habanero Sauce 240ml 240ml	£2.50 £10.42/l	BrewDog Hazy Jane Mango Habanero Sauce 240ml 240ml	£2.50 £10.42/l	1.00x
Heinz No Added Sugar Baked Beans in Tomato Sauce 4 x 200gm 800g	£2.75 £3.44/kg	Heinz No Added Sugar Baked Beans in Tomato Sauce 4 x 200gm 800g	£2.75 £3.44/kg	1.00x
Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 200g 200g	£1.37 £6.85/kg	Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 200g 200g	£1.40 £7.00/kg	1.02x
Sacla Creamy Tomato Pasta Pot 80g 80g	£1.97 £24.62/kg	Sacla Creamy Tomato Pasta Pot 80g 80g	£2.00 £25.00/kg	1.02x
Galaxy Instant Hot Chocolate 25g 25g	£0.40 £16.00/kg	Galaxy Instant Hot Chocolate 25g 25g	£0.40 £16.00/kg	1.00x
Wall's 4 Pork Sausage Rolls 220g 220g	£1.95 £8.86/kg	Wall's 4 Pork Sausage Rolls 220g 220g	£2.15 £9.77/kg	1.10x
Rakusen's Flame Baked Matzo Crackers 150g 150g	£1.75 £11.67/kg	Rakusen's Flame Baked Matzo Crackers 150g 150g	£1.80 £12.00/kg	1.03x
Cadbury Mini Rolls Milk Chocolate Cakes 5 Pack 5st	£2.48 £0.50/st	Cadbury Mini Rolls Milk Chocolate Cakes 5 Pack 5st	£2.50 £0.50/st	1.01x
Warburtons 4 White Soft Pittas 4st	£1.17 £0.29/st	Warburtons 4 White Soft Pittas 4st	£1.20 £0.30/st	1.03x
Hartley's Orange Flavour Crystal Jelly Sugar Free Twin Pack 23g 23g	£1.20 £52.17/kg	Hartley's Orange Flavour Crystal Jelly Sugar Free Twin Pack 23g 23g	£1.20 £52.17/kg	1.00x
Nissin Soba Big Classic Instant Wok Style Noodles Pot 113g 113g	£2.15 £19.03/kg	Nissin Soba Big Classic Instant Wok Style Noodles Pot 113g 113g	£2.45 £21.68/kg	1.14x
Tilda Microwave Coconut Basmati Rice 250g 250g	£1.25 £5.00/kg	Tilda Microwave Coconut Basmati Rice 250g 250g	£1.25 £5.00/kg	1.00x
Yutaka Sushi Rice 500g 500g	£2.20 £4.40/kg	Yutaka Sushi Rice 500g 500g	£2.20 £4.40/kg	1.00x
Jordans Country Crisp Sun-Ripe Strawberry Breakfast Cereal 450g 450g	£3.60 £8.00/kg	Jordans Country Crisp Sun-Ripe Strawberry Breakfast Cereal 450g 450g	£3.60 £8.00/kg	1.00x
Jacob's Crispbreads Chive Crackers 5 x 30g, 190g 190g	£1.64 £8.63/kg	Jacob's Crispbreads Chive Crackers 5 x 30g, 190g 190g	£1.90 £10.00/kg	1.16x
Flahavan's Irish Quick Oats Original 500g 500g	£1.80 £3.60/kg	Flahavan's Irish Quick Oats Original 500g 500g	£2.30 £4.60/kg	1.28x
Angel Delight Strawberry Flavour 59g 59g	£0.95 £16.10/kg	Angel Delight Strawberry Flavour 59g 59g	£0.95 £16.10/kg	1.00x
Batchelors Super Noodles Chinese Salt & Pepper Chicken Instant Noodles 90g 90g	£1.00 £11.11/kg	Batchelors Super Noodles Chinese Salt & Pepper Chicken Instant Noodles 90g 90g	£1.20 £13.33/kg	1.20x
Kellogg's Krave Caramelised Biscuit & White Chocolate Flavour Breakfast Cereal 375g 375g	£3.50 £9.33/kg	Kellogg's Krave Caramelised Biscuit & White Chocolate Flavour Breakfast Cereal 375g 375g	£3.50 £9.33/kg	1.00x
Kellogg's Rice Krispies Multigrain Shapes Breakfast Cereal 350g 350g	£3.48 £9.94/kg	Kellogg's Rice Krispies Multigrain Shapes Breakfast Cereal 350g 350g	£3.50 £10.00/kg	1.01x
White Claw Hard Seltzer Black Cherry 330ml 330ml	£2.27 £6.88/l	White Claw Hard Seltzer Black Cherry 330ml 330ml	£2.40 £7.27/l	1.06x
Kedem Traditional Kiddush Sweet Wine 75cl 750ml	£11.00 £14.67/l	Kedem Traditional Kiddush Sweet Wine 75cl 750ml	£10.45 £13.93/l	0.95x
Old Speckled Hen Gluten Free English Pale Ale 500Ml 500ml	£2.27 £4.54/l	Old Speckled Hen Gluten Free English Pale Ale 500Ml 500ml	£2.65 £5.30/l	1.17x
Goodfella's Takeaway Meat Feast Pizza 570g 570g	£4.48 £7.86/kg	Goodfella's Takeaway Meat Feast Pizza 570g 570g	£4.75 £8.33/kg	1.06x
Old Mout Mango & Passionfruit Cans 10 x 330ml 3300ml	£8.50 £2.58/l	Old Mout Mango & Passionfruit Cans 10 x 330ml 3300ml	£12.25 £3.71/l	1.44x
The Gym Kitchen 400g High Protein BBQ Chicken Pasta 400g	£3.82 £9.55/kg	The Gym Kitchen 400g High Protein BBQ Chicken Pasta 400g	£4.00 £10.00/kg	1.05x
Dreamies Cat Treat Biscuits With Catnip Flavour 200g 200g	£3.37 £16.85/kg	Dreamies Cat Treat Biscuits With Catnip Flavour 200g 200g	£3.40 £17.00/kg	1.01x
Faustino Tempranillo Rioja 75cl 750ml	£9.46 £12.61/l	Faustino Tempranillo Rioja 75cl 750ml	£9.50 £12.67/l	1.00x
Tidmans Coarse Rock Salt 500g	£1.79 £3.58/kg	Tidmans Coarse Rock Salt 500g	£1.90 £3.80/kg	1.06x
Schwartz Shepherds Pie Recipe Mix 38g 38g	£1.00 £26.32/kg	Schwartz Shepherds Pie Recipe Mix 38g 38g	£1.00 £26.32/kg	1.00x
Rajah Dhaniya Coriander Ground Spices 100g 100g	£1.42 £14.20/kg	Rajah Dhaniya Coriander Ground Spices 100g 100g	£1.40 £14.00/kg	0.99x
Oatly ! Oat Drink Barista Edition 1L 1000ml	£2.20 £2.20/l	Oatly ! Oat Drink Barista Edition 1L 1000ml	£2.20 £2.20/l	1.00x
Oykos Oykos Peach Luxury Greek Style Yoghurt Dessert 4x110g 440g	£2.20 £5.00/kg	Oykos Oykos Peach Luxury Greek Style Yoghurt Dessert 4x110g 440g	£2.35 £5.34/kg	1.07x
Lancashire Farm Fat Free Natural Yogurt 1kg 1000g	£2.10 £2.10/kg	Lancashire Farm Fat Free Natural Yogurt 1kg 1000g	£2.25 £2.25/kg	1.07x
Yakult Balance 8 x 65ml (520ml) 520ml	£3.63 £6.98/l	Yakult Balance 8 x 65ml (520ml) 520ml	£4.00 £7.69/l	1.10x
Lowicz Soft Cheese Vanilla Flavour 250g 250g	£1.29 £5.16/kg	Lowicz Soft Cheese Vanilla Flavour 250g 250g	£1.45 £5.80/kg	1.12x
Gu Wild Strawberry & Clotted Cream Cheesecake 2 x 82g 164g	£2.50 £15.24/kg	Gu Wild Strawberry & Clotted Cream Cheesecake 2 x 82g 164g	£3.95 £24.09/kg	1.58x
Cathedral City High Protein Half Fat Mature Cheddar Cheese Mini Blocks 6x20g 120g	£2.08 £17.33/kg	Cathedral City High Protein Half Fat Mature Cheddar Cheese Mini Blocks 6x20g 120g	£2.10 £17.50/kg	1.01x
Jack Link's Biltong 60g 60g	£3.60 £60.00/kg	Jack Link's Biltong 60g 60g	£3.75 £62.50/kg	1.04x
Violife Greek White Feta Cheese Alternative 200g	£3.04 £15.20/kg	Violife Greek White Feta Cheese Alternative 200g	£3.20 £16.00/kg	1.05x
Oykos Strawberry Luxury Greek Style Yoghurt Dessert 4x110g 440g	£2.20 £5.00/kg	Oykos Strawberry Luxury Greek Style Yoghurt Dessert 4x110g 440g	£2.35 £5.34/kg	1.07x
Le Rustique French Camembert Cheese 250g 250g	£3.10 £12.40/kg	Le Rustique French Camembert Cheese 250g 250g	£3.15 £12.60/kg	1.02x
Porky Whites 6 Premium Surrey Pork Sausages 400g 400g	£2.88 £7.20/kg	Porky Whites 6 Premium Surrey Pork Sausages 400g 400g	£3.50 £8.75/kg	1.22x
Highland Game Venison Grillsteaks 300g 300g	£3.43 £11.43/kg	Highland Game Venison Grillsteaks 300g 300g	£3.50 £11.67/kg	1.02x
Krakus Hunters Sausage 270g 270g	£2.79 £10.33/kg	Krakus Hunters Sausage 270g 270g	£3.00 £11.11/kg	1.08x
Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 400g 400g	£1.98 £4.95/kg	Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 400g 400g	£2.00 £5.00/kg	1.01x
The Jolly Hog 6 British Sausages with Black Pudding & Apple 400g 400g	£3.76 £9.40/kg	The Jolly Hog 6 British Sausages with Black Pudding & Apple 400g 400g	£3.80 £9.50/kg	1.01x
Richmond 12 Skinless Pork Sausages 319g 319g	£2.27 £7.12/kg	Richmond 12 Skinless Pork Sausages 319g 319g	£2.30 £7.21/kg	1.01x
Rustlers All Day Breakfast Sausage Muffin 155g 155g	£1.92 £12.39/kg	Rustlers All Day Breakfast Sausage Muffin 155g 155g	£1.90 £12.26/kg	0.99x
Tarczynski Geesowska Sausage 300g 300g	£3.70 £12.33/kg	Tarczynski Geesowska Sausage 300g 300g	£3.85 £12.83/kg	1.04x
This Isn't Isn't Pork Sausages 270g 270g	£3.74 £13.85/kg	This Isn't Isn't Pork Sausages 270g 270g	£3.75 £13.89/kg	1.00x
Heck 6 Smoky Chicken Sausage Rashers 300g 300g	£3.18 £10.60/kg	Heck 6 Smoky Chicken Sausage Rashers 300g 300g	£3.00 £10.00/kg	0.94x
Finnebrogue Naked 12 Smoked Streaky Bacon Rashers 200g 200g	£3.48 £17.40/kg	Finnebrogue Naked 12 Smoked Streaky Bacon Rashers 200g 200g	£3.75 £18.75/kg	1.08x
Najma Smoked Mini Chicken Sausages 400g 400g	£2.80 £7.00/kg	Najma Smoked Mini Chicken Sausages 400g 400g	£2.95 £7.38/kg	1.05x
Better Naked Naked 6 Unsmoked Back Bacon Rashers 200g 200g	£2.77 £13.85/kg	Better Naked Naked 6 Unsmoked Back Bacon Rashers 200g 200g	£3.00 £15.00/kg	1.08x
HECK! HECK! Chicken Italia Gluten Free Chipolatas 10 pack 340g 340g	£3.17 £9.32/kg	HECK! HECK! Chicken Italia Gluten Free Chipolatas 10 pack 340g 340g	£3.25 £9.56/kg	1.03x
Morliny Sliced Krakowska 80g 80g	£1.25 £15.62/kg	Morliny Sliced Krakowska 80g 80g	£1.30 £16.25/kg	1.04x
Mattessons Smoked Pork Sausage Original 260g 260g	£2.25 £8.65/kg	Mattessons Smoked Pork Sausage Original 260g 260g	£3.00 £11.54/kg	1.33x
Humza Signature Hot & Spicy Chicken Wings 600g 600g	£4.00 £6.67/kg	Humza Signature Hot & Spicy Chicken Wings 600g 600g	£4.50 £7.50/kg	1.12x
Highland Game Venison Kofta 300g 300g	£3.00 £10.00/kg	Highland Game Venison Kofta 300g 300g	£4.00 £13.33/kg	1.33x
Bradley's Traditional Jellied Eels 200g 200g	£2.73 £13.65/kg	Bradley's Traditional Jellied Eels 200g 200g	£3.50 £17.50/kg	1.28x
MOWI Superior Scottish Salmon Fillets 230g 230g	£6.17 £26.83/kg	MOWI Superior Scottish Salmon Fillets 230g 230g	£6.75 £29.35/kg	1.09x
MOWI Superior Scottish Smoked Salmon 100g 100g	£5.43 £54.30/kg	MOWI Superior Scottish Smoked Salmon 100g 100g	£5.95 £59.50/kg	1.10x
Taj Crushed Ginger 400g 400g	£1.30 £3.25/kg	Taj Crushed Ginger 400g 400g	£1.50 £3.75/kg	1.15x
Taj Crushed Garlic 400g 400g	£1.30 £3.25/kg	Taj Crushed Garlic 400g 400g	£1.50 £3.75/kg	1.15x
Olay Collagen Peptide Face Moisturiser with SPF 30. Anti Ageing Skincare cream, 50ml 50ml	£38.00 £760.00/l	Olay Collagen Peptide Face Moisturiser with SPF 30. Anti Ageing Skincare cream, 50ml 50ml	£38.00 £760.00/l	1.00x
Hero Mighty Patch Duo Pimple Patches from Hero Cosmetics - 12 Pimple Patches 12st	£5.00 £0.42/st	Hero Mighty Patch Duo Pimple Patches from Hero Cosmetics - 12 Pimple Patches 12st	£5.00 £0.42/st	1.00x
Rimmel London Multi-Tasker Better Than Filters Glow Boosting Primer, 003 Light 30ml	£13.00 £433.33/l	Rimmel London Multi-Tasker Better Than Filters Glow Boosting Primer, 003 Light 30ml	£13.00 £433.33/l	1.00x
Dove Advanced Care Anti-Perspirant Roll On Invisible Dry 50ml 50ml	£3.00 £60.00/l	Dove Advanced Care Anti-Perspirant Roll On Invisible Dry 50ml 50ml	£3.00 £60.00/l	1.00x
Elbow Grease All Purpose Degreaser 500ml 500ml	£1.20 £2.40/l	Elbow Grease All Purpose Degreaser 500ml 500ml	£1.20 £2.40/l	1.00x
Plenty Flexisheets Kitchen Roll 2 Rolls 2st	£7.74 £3.87/st	Plenty Flexisheets Kitchen Roll 2 Rolls 2st	£5.50 £2.75/st	0.71x
Febreze 3Volution Air Freshener Refill Blossom & Breeze 20ML 20ml	£5.25 £262.50/l	Febreze 3Volution Air Freshener Refill Blossom & Breeze 20ML 20ml	£4.25 £212.50/l	0.81x
Fairy Outdoorable 86 Washes Fabric Softener (86 st) 1204ml	£5.98 £4.97/l	Fairy Outdoorable 86 Washes Fabric Softener (86 st) 1204ml	£5.50 £4.57/l	0.92x
Method Bathroom Surface Cleaner, Eucalyptus Mint 828ml 828ml	£4.00 £4.83/l	Method Bathroom Surface Cleaner, Eucalyptus Mint 828ml 828ml	£4.00 £4.83/l	1.00x
Clairol Nice’n Easy Nice'n Easy Permanent Hair Dye, 6R Light Auburn 1st	£7.97 £7.97/st	Clairol Nice’n Easy Nice'n Easy Permanent Hair Dye, 6R Light Auburn 1st	£8.00 £8.00/st	1.00x
Dove Limited Edition Bridgerton Love & Meadows Body Wash 400 ml 400ml	£4.50 £11.25/l	Dove Limited Edition Bridgerton Love & Meadows Body Wash 400 ml 400ml	£4.95 £12.38/l	1.10x
Weetabix Crunchy Bran Cereal 375g 375g	£3.00 £8.00/kg	Weetabix Crunchy Bran Cereal 375g 375g	£3.00 £8.00/kg	1.00x
Warninks Original Advocaat 70cl 700ml	£15.75 £22.50/l	Warninks Original Advocaat 70cl 700ml	£16.00 £22.86/l	1.02x
Ben's Original Favourites Paella Chorizo and Vegetable Microwave Rice Meal 250g 250g	£2.47 £9.88/kg	Ben's Original Favourites Paella Chorizo and Vegetable Microwave Rice Meal 250g 250g	£2.50 £10.00/kg	1.01x
Allinson's Lightly Seeded Sliced Bread 750g 750g	£1.49 £1.99/kg	Allinson's Lightly Seeded Sliced Bread 750g 750g	£1.50 £2.00/kg	1.01x
Schär Farmhouse Seeded 500g 500g	£3.87 £7.74/kg	Schär Farmhouse Seeded 500g 500g	£3.80 £7.60/kg	0.98x
Webbox Tasty Sticks with Turkey & Lamb 7 x 5g (35g) 35g	£1.44 £41.14/kg	Webbox Tasty Sticks with Turkey & Lamb 7 x 5g (35g) 35g	£1.50 £42.86/kg	1.04x