ASDA vs Waitrose — national-brand (Basket A)

An illustrative selection of 100 matched pairs between ASDA and Waitrose in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 2641 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Matched pairs (100)

ASDA product	ASDA price	Waitrose product	Waitrose price	Wait/ASDA per-unit
Lindt Lindor Milk Chocolate Truffles Box 337g 337g	£12.00 £35.61/kg	Lindt Lindor Milk Chocolate Truffles Box 337g 337g	£12.00 £35.61/kg	1.00x
Cadbury Dairy Milk Wholenut Chocolate Bar 180 g 180g	£2.94 £16.33/kg	Cadbury Dairy Milk Wholenut Chocolate Bar 180 g 180g	£3.00 £16.67/kg	1.02x
Trebor Extra Strong Peppermint Mints Rolls 4 Pack 145g (4 x 36.4g) 145.6g	£1.44 £9.89/kg	Trebor Extra Strong Peppermint Mints Rolls 4 Pack 145g (4 x 36.4g) 145.6g	£2.25 £15.45/kg	1.56x
McVitie's Ginger Nuts Biscuits 250g 250g	£1.48 £5.92/kg	McVitie's Ginger Nuts Biscuits 250g 250g	£1.70 £6.80/kg	1.15x
Cadbury Fudge Chocolate Bar 4 Pack Multipack 88 g (4 x 22g) 88g	£1.47 £16.70/kg	Cadbury Fudge Chocolate Bar 4 Pack Multipack 88 g (4 x 22g) 88g	£1.90 £21.59/kg	1.29x
Bahlsen Choco Leibniz Orange 111g 111g	£2.24 £20.18/kg	Bahlsen Choco Leibniz Orange 111g 111g	£2.45 £22.07/kg	1.09x
Lindt Excellence Dark Sea Salt Chocolate Bar 100g 100g	£3.48 £34.80/kg	Lindt Excellence Dark Sea Salt Chocolate Bar 100g 100g	£3.50 £35.00/kg	1.01x
Princes Salmon Paste 75g 75g	£0.83 £11.07/kg	Princes Salmon Paste 75g 75g	£1.20 £16.00/kg	1.45x
John West Wild Pacific Pink Salmon 213g 213g	£3.24 £15.21/kg	John West Wild Pacific Pink Salmon 213g 213g	£3.75 £17.61/kg	1.16x
Bisto Best Beef Gravy Granules 390g 390g	£4.90 £12.56/kg	Bisto Best Beef Gravy Granules 390g 390g	£5.25 £13.46/kg	1.07x
Nando's Sweet Chilli Jam Medium 285g 285g	£2.48 £8.70/kg	Nando's Sweet Chilli Jam Medium 285g 285g	£3.25 £11.40/kg	1.31x
Old El Paso 6 Regular Gluten Free Tortilla Wraps 216G 216g	£2.71 £12.55/kg	Old El Paso 6 Regular Gluten Free Tortilla Wraps 216G 216g	£3.20 £14.81/kg	1.18x
Heinz Fish & Chips Sauce (Tartare Style) 400ml 400ml	£3.38 £8.45/l	Heinz Fish & Chips Sauce (Tartare Style) 400ml 400ml	£3.50 £8.75/l	1.04x
Bisto Gravy Granules 190g 190g	£2.94 £15.47/kg	Bisto Gravy Granules 190g 190g	£3.20 £16.84/kg	1.09x
Filippo Berio Balsamic Vinegar of Modena 250ml 250ml	£3.23 £12.92/l	Filippo Berio Balsamic Vinegar of Modena 250ml 250ml	£3.30 £13.20/l	1.02x
Dunn's River All Purpose Seasoning 700g 100g	£1.18 £11.80/kg	Dunn's River All Purpose Seasoning 700g 100g	£1.30 £13.00/kg	1.10x
Flora Unsalted Block Butter Alternative 200g 200g	£1.45 £7.25/kg	Flora Unsalted Block Butter Alternative 200g 200g	£2.00 £10.00/kg	1.38x
Dr. Oetker Mini Wafer Flowers (40) 40st	£2.22 £0.06/st	Dr. Oetker Mini Wafer Flowers (40) 40st	£2.40 £0.06/st	1.08x
Schneider Brot Rye Bread 500g 500g	£1.44 £2.88/kg	Schneider Brot Rye Bread 500g 500g	£1.50 £3.00/kg	1.04x
Kellogg's Bran Flakes Breakfast Cereal 750g 750g	£3.00 £4.00/kg	Kellogg's Bran Flakes Breakfast Cereal 750g 750g	£3.20 £4.27/kg	1.07x
Quaker Oat So Simple Golden Syrup Porridge Pot 57g 57g	£1.22 £21.40/kg	Quaker Oat So Simple Golden Syrup Porridge Pot 57g 57g	£1.35 £23.68/kg	1.11x
Nissin Cup Noodles Chicken Teriyaki Instant Ramen Style Pot 70g 70g	£1.78 £25.43/kg	Nissin Cup Noodles Chicken Teriyaki Instant Ramen Style Pot 70g 70g	£2.00 £28.57/kg	1.12x
Ryvita Ryvita Crispbread Multigrain Crackers 250g 250g	£1.58 £6.32/kg	Ryvita Ryvita Crispbread Multigrain Crackers 250g 250g	£1.90 £7.60/kg	1.20x
Kellogg's Krave Milk Chocolate Breakfast Cereal 410g 410g	£3.48 £8.49/kg	Kellogg's Krave Milk Chocolate Breakfast Cereal 410g 410g	£3.75 £9.15/kg	1.08x
Pot Noodle King Pot Noodle Chicken & Mushroom 114 g 114g	£1.55 £13.60/kg	Pot Noodle King Pot Noodle Chicken & Mushroom 114 g 114g	£1.45 £12.72/kg	0.94x
Cadbury Chocolate Brownie Cake Mix 350g 350g	£2.70 £7.71/kg	Cadbury Chocolate Brownie Cake Mix 350g 350g	£3.35 £9.57/kg	1.24x
Billington's Light Brown Soft Natural Unrefined Cane Sugar 500g 500g	£2.04 £4.08/kg	Billington's Light Brown Soft Natural Unrefined Cane Sugar 500g 500g	£2.35 £4.70/kg	1.15x
Schar Wholesome White Loaf 300g 300g	£2.80 £9.33/kg	Schar Wholesome White Loaf 300g 300g	£3.20 £10.67/kg	1.14x
Heinz Tinned Spaghetti 400g 400g	£1.25 £3.12/kg	Heinz Tinned Spaghetti 400g 400g	£1.40 £3.50/kg	1.12x
Tilda Wholegrain Basmati & Quinoa Rice 250g 250g	£1.25 £5.00/kg	Tilda Wholegrain Basmati & Quinoa Rice 250g 250g	£1.85 £7.40/kg	1.48x
Real Lancashire Eccles Cakes 4st	£2.37 £0.59/st	Real Lancashire Eccles Cakes 4st	£2.75 £0.69/st	1.16x
Camp Chicory & Coffee Essence 241ml 241ml	£2.00 £8.30/l	Camp Chicory & Coffee Essence 241ml 241ml	£2.00 £8.30/l	1.00x
Quaker Oat So Simple Original Porridge Pot 45g 45g	£1.22 £27.11/kg	Quaker Oat So Simple Original Porridge Pot 45g 45g	£1.35 £30.00/kg	1.11x
Billington's Demerara Natural Unrefined Cane Sugar 1kg 1000g	£3.30 £3.30/kg	Billington's Demerara Natural Unrefined Cane Sugar 1kg 1000g	£3.60 £3.60/kg	1.09x
Nairn's Organic Super Seeded Oatcakes 200g 200g	£1.58 £7.90/kg	Nairn's Organic Super Seeded Oatcakes 200g 200g	£1.85 £9.25/kg	1.17x
Batchelors Super Noodles Chicken Flavour 90g 90g	£1.20 £13.33/kg	Batchelors Super Noodles Chicken Flavour 90g 90g	£1.35 £15.00/kg	1.12x
Silver Spoon British Granulated Sugar 2kg 2000g	£2.15 £1.07/kg	Silver Spoon British Granulated Sugar 2kg 2000g	£2.40 £1.20/kg	1.12x
Yorkshire Provender Roast Chicken and Traditional Vegetables 560g 560g	£3.44 £6.14/kg	Yorkshire Provender Roast Chicken and Traditional Vegetables 560g 560g	£3.75 £6.70/kg	1.09x
Kylie Minogue Signature Rosé 75cl 750ml	£7.50 £10.00/l	Kylie Minogue Signature Rosé 75cl 750ml	£10.00 £13.33/l	1.33x
Cully & Sully Brilliant Butternut Risotto with Italian Cheese and Sage 400g 400g	£2.98 £7.45/kg	Cully & Sully Brilliant Butternut Risotto with Italian Cheese and Sage 400g 400g	£3.20 £8.00/kg	1.07x
Hollings Dog Treats Filled Bone with Chicken 1st	£1.83 £1.83/st	Hollings Dog Treats Filled Bone with Chicken 1st	£2.00 £2.00/st	1.09x
Carte D'Or Madagascan Vanilla Ice Cream Tub 900ml 900ml	£3.74 £4.16/l	Carte D'Or Madagascan Vanilla Ice Cream Tub 900ml 900ml	£4.10 £4.56/l	1.10x
Yellow Tail Shiraz Red Wine 750ml 750ml	£8.47 £11.29/l	Yellow Tail Shiraz Red Wine 750ml 750ml	£8.50 £11.33/l	1.00x
Properchips Sea Salt Lentil Chips 85g 85g	£1.58 £18.59/kg	Properchips Sea Salt Lentil Chips 85g 85g	£2.25 £26.47/kg	1.42x
Sabra Extra Houmous 200g 200g	£2.50 £12.50/kg	Sabra Extra Houmous 200g 200g	£2.70 £13.50/kg	1.08x
Young's Gastro Jumbo Wholetail Scampi 230g 230g	£6.23 £27.09/kg	Young's Gastro Jumbo Wholetail Scampi 230g 230g	£7.50 £32.61/kg	1.20x
Innocent Apple Juice 900ml 900ml	£3.18 £3.53/l	Innocent Apple Juice 900ml 900ml	£3.35 £3.72/l	1.05x
Cawston Press Apple & Rhubarb Juice 1000ml	£2.74 £2.74/l	Cawston Press Apple & Rhubarb Juice 1000ml	£3.50 £3.50/l	1.28x
MOJU Hot Mango Immunity Dosing Bottle 7x Shots 420ml 420ml	£5.94 £14.14/l	MOJU Hot Mango Immunity Dosing Bottle 7x Shots 420ml 420ml	£6.25 £14.88/l	1.05x
Nescafe Espresso Concentrated Iced Decaf 500ml 500ml	£4.00 £8.00/l	Nescafe Espresso Concentrated Iced Decaf 500ml 500ml	£5.25 £10.50/l	1.31x
Schweppes Soda Water 1L 1000ml	£1.87 £1.87/l	Schweppes Soda Water 1L 1000ml	£1.95 £1.95/l	1.04x
Innocent Green Energise, Kiwi, Cucumber, Apple & Matcha Super Smoothie 750ml 750ml	£4.48 £5.97/l	Innocent Green Energise, Kiwi, Cucumber, Apple & Matcha Super Smoothie 750ml 750ml	£4.75 £6.33/l	1.06x
Red Bull Energy Drink 250ml 12 Pack 3000ml	£16.17 £5.39/l	Red Bull Energy Drink 250ml 12 Pack 3000ml	£16.50 £5.50/l	1.02x
Fever-Tree Refreshingly Light Madagascan Cola 500ml 500ml	£1.50 £3.00/l	Fever-Tree Refreshingly Light Madagascan Cola 500ml 500ml	£2.45 £4.90/l	1.63x
Twinings Lemon & Ginger 20 Tea Bags 30g 30g	£2.55 £85.00/kg	Twinings Lemon & Ginger 20 Tea Bags 30g 30g	£3.00 £100.00/kg	1.18x
Yeo Valley Organic Fruity Favourites 4 x 110g (440g) 440g	£2.40 £5.45/kg	Yeo Valley Organic Fruity Favourites 4 x 110g (440g) 440g	£2.75 £6.25/kg	1.15x
Danone Skyr High Protein 0% Fat Natural Yoghurt 800g 800g	£3.50 £4.38/kg	Danone Skyr High Protein 0% Fat Natural Yoghurt 800g 800g	£3.75 £4.69/kg	1.07x
Cravendale Arla Filtered Fresh Whole Milk 2L Fresher for Longer 2000ml	£2.50 £1.25/l	Cravendale Arla Filtered Fresh Whole Milk 2L Fresher for Longer 2000ml	£2.90 £1.45/l	1.16x
Gü Victoria Sponge Cake Pots Dessert (2x 74g) 148g	£3.94 £26.62/kg	Gü Victoria Sponge Cake Pots Dessert (2x 74g) 148g	£4.25 £28.72/kg	1.08x
Benecol No Added Sugar Raspberry Yogurt Drink 6 x 67.5g (405g) 405g	£4.07 £10.05/kg	Benecol No Added Sugar Raspberry Yogurt Drink 6 x 67.5g (405g) 405g	£4.70 £11.60/kg	1.15x
Alpro Greek Style Plain Dairy Free Yoghurt Alternative 400g 400g	£2.48 £6.20/kg	Alpro Greek Style Plain Dairy Free Yoghurt Alternative 400g 400g	£2.60 £6.50/kg	1.05x
Muller Corner Red Cherry Yogurt 136g	£0.62 £4.56/kg	Muller Corner Red Cherry Yogurt 136g	£0.95 £6.99/kg	1.53x
Activia Fusion Prune Gut Health 4 x 120g (480g) 480g	£2.97 £6.19/kg	Activia Fusion Prune Gut Health 4 x 120g (480g) 480g	£3.25 £6.77/kg	1.09x
Yeo Valley Organic Kefir Mango & Passion Fruit 500ml 500ml	£2.50 £5.00/l	Yeo Valley Organic Kefir Mango & Passion Fruit 500ml 500ml	£2.85 £5.70/l	1.14x
Yeo Valley Organic Fresh Whole Milk 2L 2000ml	£3.14 £1.57/l	Yeo Valley Organic Fresh Whole Milk 2L 2000ml	£3.35 £1.68/l	1.07x
Shaken Udder Double Choc Milkshake 330ml 330ml	£1.75 £5.30/l	Shaken Udder Double Choc Milkshake 330ml 330ml	£1.80 £5.45/l	1.03x
Oatly Barista Edition The Original Oat Drink 1L 1000ml	£2.20 £2.20/l	Oatly Barista Edition The Original Oat Drink 1L 1000ml	£2.30 £2.30/l	1.05x
Biotiful Gut Health Kefir Protein Yogurt Original 250g 250g	£1.65 £6.60/kg	Biotiful Gut Health Kefir Protein Yogurt Original 250g 250g	£2.00 £8.00/kg	1.21x
Finnebrogue Naked 6 Unsmoked Back Bacon Rashers 200g 200g	£1.98 £9.90/kg	Finnebrogue Naked 6 Unsmoked Back Bacon Rashers 200g 200g	£3.95 £19.75/kg	1.99x
Gressingham Duck Legs 462g 462g	£4.78 £10.35/kg	Gressingham Duck Legs 462g 462g	£5.50 £11.90/kg	1.15x
Richmond Vegan & Vegetarian Meat Free 8 Tasty Sausages 304g 304g	£2.15 £7.07/kg	Richmond Vegan & Vegetarian Meat Free 8 Tasty Sausages 304g 304g	£2.50 £8.22/kg	1.16x
This Isn't Pork Sausages 270g 270g	£2.98 £11.04/kg	This Isn't Pork Sausages 270g 270g	£3.15 £11.67/kg	1.06x
This Isn't Isn't Pork Sausages 270g 270g	£3.74 £13.85/kg	This Isn't Isn't Pork Sausages 270g 270g	£3.95 £14.63/kg	1.06x
Finnebrogue Naked Smoked Back Bacon Rashers x6 200g 200g	£3.48 £17.40/kg	Finnebrogue Naked Smoked Back Bacon Rashers x6 200g 200g	£3.95 £19.75/kg	1.14x
Leap Wild Smoked Sockeye Salmon 100g 100g	£9.00 £90.00/kg	Leap Wild Smoked Sockeye Salmon 100g 100g	£9.45 £94.50/kg	1.05x
Listerine Listerine Total Care 10 in 1 Mouthwash 500ml 500ml	£5.23 £10.46/l	Listerine Listerine Total Care 10 in 1 Mouthwash 500ml 500ml	£5.90 £11.80/l	1.13x
SMA ® 3 Toddler Milk Powder 1-3 Years 800g 800g	£12.47 £15.59/kg	SMA ® 3 Toddler Milk Powder 1-3 Years 800g 800g	£14.20 £17.75/kg	1.14x
Organix Mini Cheese Crackers 12+ Months 4 x 20g (80g) 80g	£2.48 £31.00/kg	Organix Mini Cheese Crackers 12+ Months 4 x 20g (80g) 80g	£3.00 £37.50/kg	1.21x
Vo5 Plump It Up Amplifying Blow Dry Lotion 200Ml 200ml	£5.00 £25.00/l	Vo5 Plump It Up Amplifying Blow Dry Lotion 200Ml 200ml	£5.35 £26.75/l	1.07x
Panadol Extra Soluble Paracetamol Tablets 500mg 24s 24st	£5.48 £0.23/st	Panadol Extra Soluble Paracetamol Tablets 500mg 24s 24st	£6.90 £0.29/st	1.26x
Comfort Fresh Tropical Lily Scent Booster 460 ml 460ml	£5.98 £13.00/l	Comfort Fresh Tropical Lily Scent Booster 460 ml 460ml	£6.00 £13.04/l	1.00x
Glade Aerosol Air Freshener Clean Linen 300ml 300ml	£1.78 £5.93/l	Glade Aerosol Air Freshener Clean Linen 300ml 300ml	£2.25 £7.50/l	1.26x
Glade Sense & Spray Air Freshener Twin Refill Clean Linen 2x18ml 36ml	£3.98 £110.56/l	Glade Sense & Spray Air Freshener Twin Refill Clean Linen 2x18ml 36ml	£7.35 £204.17/l	1.85x
Persil Non Bio Laundry Washing Liquid Detergent 68 washes (1.836 L) 1836ml	£10.00 £5.45/l	Persil Non Bio Laundry Washing Liquid Detergent 68 washes (1.836 L) 1836ml	£12.50 £6.81/l	1.25x
Aussie SOS Repair & Revive Shampoo 300ml for Dry, Stressed and Damaged Hair 300ml	£4.00 £13.33/l	Aussie SOS Repair & Revive Shampoo 300ml for Dry, Stressed and Damaged Hair 300ml	£8.40 £28.00/l	2.10x
Cathedral City Extra Mature Cheddar Cheese 550g 550g	£4.64 £8.44/kg	Cathedral City Extra Mature Cheddar Cheese 550g 550g	£5.80 £10.55/kg	1.25x
Gu Key Lime Pie Cheesecake Dessert 2 x 70g 140g	£2.50 £17.86/kg	Gu Key Lime Pie Cheesecake Dessert 2 x 70g 140g	£4.25 £30.36/kg	1.70x
Capsicana Latin Flavour Mexican Style Tasty Taco Seasoning Mix 28g 28g	£1.06 £37.86/kg	Capsicana Latin Flavour Mexican Style Tasty Taco Seasoning Mix 28g 28g	£1.45 £51.79/kg	1.37x
Knorr All Purpose Seasoning Aromat Garlic 90 g 90g	£2.00 £22.22/kg	Knorr All Purpose Seasoning Aromat Garlic 90 g 90g	£2.15 £23.89/kg	1.07x
Courvoisier VSOP Cognac 70cl 700ml	£31.00 £44.29/l	Courvoisier VSOP Cognac 70cl 700ml	£47.00 £67.14/l	1.52x
Weleda Skin Food 75ml 75ml	£14.94 £199.20/l	Weleda Skin Food 75ml 75ml	£15.95 £212.67/l	1.07x
Frubes Kids Strawberry, Red Berry & Peach Yoghurt Tubes 9 x 37g 333g	£2.12 £6.37/kg	Frubes Kids Strawberry, Red Berry & Peach Yoghurt Tubes 9 x 37g 333g	£2.35 £7.06/kg	1.11x
Idahoan Perfect Mash Cheddar Cheese Flavoured 109g 109g	£1.68 £15.41/kg	Idahoan Perfect Mash Cheddar Cheese Flavoured 109g 109g	£1.80 £16.51/kg	1.07x
John Frieda Go Blonder Lightening Conditioner 250ml 250ml	£9.98 £39.92/l	John Frieda Go Blonder Lightening Conditioner 250ml 250ml	£8.60 £34.40/l	0.86x
Rowntree's Fruit Gums Sweets Sharing Bag 150g 150g	£1.50 £10.00/kg	Rowntree's Fruit Gums Sweets Sharing Bag 150g 150g	£1.75 £11.67/kg	1.17x
Nature Valley Crunchy Canadian Maple Syrup Cereal Bars  5 x 42g (210g) 210g	£2.48 £11.81/kg	Nature Valley Crunchy Canadian Maple Syrup Cereal Bars  5 x 42g (210g) 210g	£2.60 £12.38/kg	1.05x
Canesten Thrush Combi Internal & External Cream 1st	£15.00 £15.00/st	Canesten Thrush Combi Internal & External Cream 1st	£18.00 £18.00/st	1.20x
Simple Regeneration Biodegradable Facial Wipes Age Resisting 20 wipes 20st	£5.50 £0.28/st	Simple Regeneration Biodegradable Facial Wipes Age Resisting 20 wipes 20st	£5.80 £0.29/st	1.05x
INEOS Antibacterial 33 White Rose + Neroli Moisturising Hand Wash 500ml 500ml	£1.98 £3.96/l	INEOS Antibacterial 33 White Rose + Neroli Moisturising Hand Wash 500ml 500ml	£2.10 £4.20/l	1.06x
Simple Facial Cleanser Age Resist+ 240 ml 240ml	£10.00 £41.67/l	Simple Facial Cleanser Age Resist+ 240 ml 240ml	£10.50 £43.75/l	1.05x