Iceland vs Morrisons — national-brand (Basket A)

An illustrative selection of 100 matched pairs between Iceland and Morrisons in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 1333 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Median per-unit ratio across the 100 pairs shown: 1.00×

showing 100 of 1333 pairs. A ratio > 1 means Morrisons is dearer per unit than Iceland.

Matched pairs (100)

Iceland product	Iceland price	Morrisons product	Morrisons price	Morr/Icel per-unit
Nature Valley Crunchy Variety Family Pack Cereal Bars 10 x 42g (420g) 420g	£3.50 £8.33/kg	Nature Valley Crunchy Variety Family Pack Cereal Bars 10 x 42g (420g) 420g	£3.50 £8.33/kg	1.00x
Barratt Pick 'n' Mix Liquorice Novelties 400g 400g	£3.00 £7.50/kg	Barratt Pick 'n' Mix Liquorice Novelties 400g 400g	£3.50 £8.75/kg	1.17x
Oreo OREO Original Twin Pack Vanilla Sandwich Biscuit 308g (2 x 154g) 308g	£1.95 £6.33/kg	Oreo OREO Original Twin Pack Vanilla Sandwich Biscuit 308g (2 x 154g) 308g	£2.00 £6.49/kg	1.03x
McVitie's Penguin Original Biscuit Bar Multipack 7 x 24.6g, 172g 172.2g	£1.00 £5.81/kg	McVitie's Penguin Original Biscuit Bar Multipack 7 x 24.6g, 172g 172.2g	£2.00 £11.61/kg	2.00x
After Eight Dark Mint Chocolate Box 300g 300g	£4.00 £13.33/kg	After Eight Dark Mint Chocolate Box 300g 300g	£4.50 £15.00/kg	1.12x
Cadbury Twirl Orange Chocolate 3 Pack Multipack 129 g 129g	£2.00 £15.50/kg	Cadbury Twirl Orange Chocolate 3 Pack Multipack 129 g 129g	£2.00 £15.50/kg	1.00x
Kylie Minogue Prosecco Rosé 75cl 750ml	£10.25 £13.67/l	Kylie Minogue Prosecco Rosé 75cl 750ml	£11.50 £15.33/l	1.12x
Snack a Jacks Snack A Jacks Jumbo Salt & Vinegar Rice Cakes Sharing Crisps 117g 117g	£2.50 £21.37/kg	Snack a Jacks Snack A Jacks Jumbo Salt & Vinegar Rice Cakes Sharing Crisps 117g 117g	£2.50 £21.37/kg	1.00x
Birds Eye 8 Crispy Battered Fish Fingers 224g 224g	£2.25 £10.04/kg	Birds Eye 8 Crispy Battered Fish Fingers 224g 224g	£2.10 £9.38/kg	0.93x
Young's Gastro Signature Breaded 2 Lemon & Pepper Fish Fillets 270g 270g	£5.00 £18.52/kg	Young's Gastro Signature Breaded 2 Lemon & Pepper Fish Fillets 270g 270g	£5.25 £19.44/kg	1.05x
Birds Eye 2 Hot & Spicy Breaded Chicken Breast Steaks 180g 180g	£3.00 £16.67/kg	Birds Eye 2 Hot & Spicy Breaded Chicken Breast Steaks 180g 180g	£3.00 £16.67/kg	1.00x
Birds Eye Steamfresh 4 Super Sunshine Steam Bags 540g 540g	£2.75 £5.09/kg	Birds Eye Steamfresh 4 Super Sunshine Steam Bags 540g 540g	£2.00 £3.70/kg	0.73x
Felix Deliciously Sliced Mixed Selection in Jelly Wet Cat Food 12x80g 960g	£4.50 £4.69/kg	Felix Deliciously Sliced Mixed Selection in Jelly Wet Cat Food 12x80g 960g	£5.00 £5.21/kg	1.11x
Hardys Nottage Hill Shiraz Red Wine 750ml	£7.50 £10.00/l	Hardys Nottage Hill Shiraz Red Wine 750ml	£7.75 £10.33/l	1.03x
Hula Hoops Original Multipack Crisps 6 Pack 144g	£1.75 £12.15/kg	Hula Hoops Original Multipack Crisps 6 Pack 144g	£2.35 £16.32/kg	1.34x
Daddies Favourite Brown Sauce 400g 400g	£1.50 £3.75/kg	Daddies Favourite Brown Sauce 400g 400g	£2.00 £5.00/kg	1.33x
Princes Chicken Paste 75g	£0.80 £10.67/kg	Princes Chicken Paste 75g	£0.75 £10.00/kg	0.94x
Hellmann's Real Mayonnaise 580ml 580ml	£3.25 £5.60/l	Hellmann's Real Mayonnaise 580ml 580ml	£3.25 £5.60/l	1.00x
Laila Rich & Creamy Coconut Milk 400ml 400ml	£1.00 £2.50/l	Laila Rich & Creamy Coconut Milk 400ml 400ml	£1.30 £3.25/l	1.30x
Dolmio Bolognese Original Pasta Sauce 450g 450g	£2.60 £5.78/kg	Dolmio Bolognese Original Pasta Sauce 450g 450g	£2.60 £5.78/kg	1.00x
Heinz Tinned Spaghetti Bolognese 400g 400g	£2.00 £5.00/kg	Heinz Tinned Spaghetti Bolognese 400g 400g	£2.00 £5.00/kg	1.00x
Clover Spread 1kg 1000g	£3.25 £3.25/kg	Clover Spread 1kg 1000g	£4.30 £4.30/kg	1.32x
Frylight 1 Cal Sunflower Oil Cooking Spray 190ml 190ml	£2.20 £11.58/l	Frylight 1 Cal Sunflower Oil Cooking Spray 190ml 190ml	£2.75 £14.47/l	1.25x
Maggi Air Fryer Shawarma Herbs and Spices Recipe Mix 25g 25g	£1.00 £40.00/kg	Maggi Air Fryer Shawarma Herbs and Spices Recipe Mix 25g 25g	£1.00 £40.00/kg	1.00x
Oasis Summer Fruits 500ml 500ml	£1.95 £3.90/l	Oasis Summer Fruits 500ml 500ml	£2.15 £4.30/l	1.10x
Robinsons Fruit Creations Orange & Mango Squash 1L 1000ml	£2.50 £2.50/l	Robinsons Fruit Creations Orange & Mango Squash 1L 1000ml	£1.50 £1.50/l	0.60x
Coca-Cola Original Taste 1.75L 1750ml	£2.25 £1.29/l	Coca-Cola Original Taste 1.75L 1750ml	£2.55 £1.46/l	1.13x
Robinsons Fruit & Barley with Vitamins Summer Fruits Squash 1L 1000ml	£1.75 £1.75/l	Robinsons Fruit & Barley with Vitamins Summer Fruits Squash 1L 1000ml	£1.50 £1.50/l	0.86x
Barr Cola Flavoured Fizzy Drink 2L Bottle 2000ml	£1.30 £0.65/l	Barr Cola Flavoured Fizzy Drink 2L Bottle 2000ml	£1.40 £0.70/l	1.08x
Diet Pepsi Cola Cans 24 x 330ml 7920ml	£12.00 £1.52/l	Diet Pepsi Cola Cans 24 x 330ml 7920ml	£12.50 £1.58/l	1.04x
Schweppes Indian Tonic Water 1L Bottle 1000ml	£1.80 £1.80/l	Schweppes Indian Tonic Water 1L Bottle 1000ml	£1.90 £1.90/l	1.06x
Ribena Blackcurrant Squash 1.5L 1500ml	£3.00 £2.00/l	Ribena Blackcurrant Squash 1.5L 1500ml	£3.00 £2.00/l	1.00x
Roberts Thick Soft White Bread 800g	£1.35 £1.69/kg	Roberts Thick Soft White Bread 800g	£1.40 £1.75/kg	1.04x
Quaker Oats High Protein Golden Syrup Porridge Pot 63g 63g	£1.30 £20.63/kg	Quaker Oats High Protein Golden Syrup Porridge Pot 63g 63g	£1.30 £20.63/kg	1.00x
Batchelors Super Noodles BBQ Beef Flavour Instant Noodle Block 90g 90g	£1.20 £13.33/kg	Batchelors Super Noodles BBQ Beef Flavour Instant Noodle Block 90g 90g	£1.20 £13.33/kg	1.00x
Mr Kipling Cookies & Cream Whirls Cakes 4 Pack 4st	£1.00 £0.25/st	Mr Kipling Cookies & Cream Whirls Cakes 4 Pack 4st	£1.80 £0.45/st	1.80x
Kingsmill 50/50 Bread Medium Sliced Loaf 800g 800g	£1.00 £1.25/kg	Kingsmill 50/50 Bread Medium Sliced Loaf 800g 800g	£1.30 £1.62/kg	1.30x
Malt O Meal Marshmallow Mateys 320g 320g	£3.50 £10.94/kg	Malt O Meal Marshmallow Mateys 320g 320g	£3.75 £11.72/kg	1.07x
Pot Noodle Beef & Tomato King Pot Noodle 114 g 114g	£0.85 £7.46/kg	Pot Noodle Beef & Tomato King Pot Noodle 114 g 114g	£1.40 £12.28/kg	1.65x
McGhee's 6 Scottish Morning Rolls 6st	£1.25 £0.21/st	McGhee's 6 Scottish Morning Rolls 6st	£1.15 £0.19/st	0.92x
Warburtons Protein Thin Bagels x4 4st	£1.75 £0.44/st	Warburtons Protein Thin Bagels x4 4st	£1.85 £0.46/st	1.06x
Ben's Original Golden Vegetable Microwave Rice 220g 220g	£1.40 £6.36/kg	Ben's Original Golden Vegetable Microwave Rice 220g 220g	£1.00 £4.55/kg	0.71x
Marshalls Cheesey Mac 'N' Cheese 190g 190g	£1.50 £7.89/kg	Marshalls Cheesey Mac 'N' Cheese 190g 190g	£1.40 £7.37/kg	0.93x
Marshalls Macaroni 500g 500g	£1.00 £2.00/kg	Marshalls Macaroni 500g 500g	£1.35 £2.70/kg	1.35x
Mr Kipling Angel Slices Cakes 6 Pack 6st	£1.37 £0.23/st	Mr Kipling Angel Slices Cakes 6 Pack 6st	£2.75 £0.46/st	2.01x
Batchelors Super Rice Chicken Flavour packet rice 90g 90g	£1.20 £13.33/kg	Batchelors Super Rice Chicken Flavour packet rice 90g 90g	£1.00 £11.11/kg	0.83x
Tan y Castell Welshcakes 6st	£1.40 £0.23/st	Tan y Castell Welshcakes 6st	£1.20 £0.20/st	0.86x
Kellogg's Krave Chocolate Hazelnut Breakfast Cereal 750g 750g	£4.50 £6.00/kg	Kellogg's Krave Chocolate Hazelnut Breakfast Cereal 750g 750g	£4.35 £5.80/kg	0.97x
Ben's Original Thai Sweet Chilli Microwave Rice 220g 220g	£1.40 £6.36/kg	Ben's Original Thai Sweet Chilli Microwave Rice 220g 220g	£1.00 £4.55/kg	0.71x
Kellogg's Crunchy Nut Chocolate Clusters Breakfast Cereal 400g 400g	£2.85 £7.12/kg	Kellogg's Crunchy Nut Chocolate Clusters Breakfast Cereal 400g 400g	£3.60 £9.00/kg	1.26x
Arla LactoFREE Semi Skimmed Milk Drink 2L 2000ml	£2.99 £1.50/l	Arla LactoFREE Semi Skimmed Milk Drink 2L 2000ml	£3.15 £1.57/l	1.05x
Mattessons 6 Turkey Bacon Rashers Lightly Smoked 150g 150g	£2.50 £16.67/kg	Mattessons 6 Turkey Bacon Rashers Lightly Smoked 150g 150g	£2.50 £16.67/kg	1.00x
Dairylea Cheese Triangles 16 Pack 250g 250g	£2.95 £11.80/kg	Dairylea Cheese Triangles 16 Pack 250g 250g	£2.95 £11.80/kg	1.00x
Peperami Firestick 5 x 20g (100g) 100g	£2.00 £20.00/kg	Peperami Firestick 5 x 20g (100g) 100g	£3.00 £30.00/kg	1.50x
Philadelphia Garlic & Herbs Soft Cream Cheese 165g 165g	£1.35 £8.18/kg	Philadelphia Garlic & Herbs Soft Cream Cheese 165g 165g	£2.25 £13.64/kg	1.67x
Philadelphia Light 165g 165g	£1.35 £8.18/kg	Philadelphia Light 165g 165g	£2.25 £13.64/kg	1.67x
Arla BOB Skimmed Milk 2L Tastes like Semi Skimmed 2000ml	£2.50 £1.25/l	Arla BOB Skimmed Milk 2L Tastes like Semi Skimmed 2000ml	£2.50 £1.25/l	1.00x
Cathedral City Minis Mature Cheddar Cheese 6X20G 120g	£2.30 £19.17/kg	Cathedral City Minis Mature Cheddar Cheese 6X20G 120g	£2.09 £17.42/kg	0.91x
Yazoo Chocolate Milk Drink 1L 1000ml	£2.10 £2.10/l	Yazoo Chocolate Milk Drink 1L 1000ml	£2.10 £2.10/l	1.00x
Muller Corner Banana Yogurt with Chocolate Flakes 124g	£0.95 £7.66/kg	Muller Corner Banana Yogurt with Chocolate Flakes 124g	£0.95 £7.66/kg	1.00x
Yazoo YAZOO Inspirations Birthday Cake Flavour Milkshake 300ml 300ml	£1.50 £5.00/l	Yazoo YAZOO Inspirations Birthday Cake Flavour Milkshake 300ml 300ml	£1.50 £5.00/l	1.00x
Yazoo Strawberry Milk Drink 1L 1000ml	£2.10 £2.10/l	Yazoo Strawberry Milk Drink 1L 1000ml	£2.10 £2.10/l	1.00x
Rustlers All Day Breakfast Sausage Muffin 155g 155g	£2.50 £16.13/kg	Rustlers All Day Breakfast Sausage Muffin 155g 155g	£1.90 £12.26/kg	0.76x
Malcolm Allan 4 Steak Lorne Slices 260g 260g	£2.75 £10.58/kg	Malcolm Allan 4 Steak Lorne Slices 260g 260g	£2.25 £8.65/kg	0.82x
Birds Eye 10 Original Beef Burgers with Onion 567g	£8.85 £15.61/kg	Birds Eye 10 Original Beef Burgers with Onion 567g	£8.00 £14.11/kg	0.90x
Superchick Sizzler Hot & Spicy Tender Chicken Strips 1000g	£10.00 £10.00/kg	Superchick Sizzler Hot & Spicy Tender Chicken Strips 1000g	£9.00 £9.00/kg	0.90x
Superchick Sizzler Hot & Spicy Chicken Breast Fillets 1kg 1000g	£10.00 £10.00/kg	Superchick Sizzler Hot & Spicy Chicken Breast Fillets 1kg 1000g	£10.00 £10.00/kg	1.00x
Florette Mixed Salad 125g 125g	£1.00 £8.00/kg	Florette Mixed Salad 125g 125g	£1.25 £10.00/kg	1.25x
Florette Crispy 140g	£1.40 £10.00/kg	Florette Crispy 140g	£1.70 £12.14/kg	1.21x
Andrex Family Soft Toilet Tissue 24 Rolls 24st	£9.00 £0.38/st	Andrex Family Soft Toilet Tissue 24 Rolls 24st	£11.85 £0.49/st	1.32x
Andrex Ultimate Quilts Toilet Tissue 9 Rolls 9st	£5.00 £0.56/st	Andrex Ultimate Quilts Toilet Tissue 9 Rolls 9st	£6.50 £0.72/st	1.30x
Astonish Protect + Care Anti-Bacterial Handwash Peony Bloom 600ml 600ml	£1.00 £1.67/l	Astonish Protect + Care Anti-Bacterial Handwash Peony Bloom 600ml 600ml	£1.00 £1.67/l	1.00x
Corsodyl Medicated Antibacterial Mouthwash Fresh Mint, 300ml 300ml	£5.00 £16.67/l	Corsodyl Medicated Antibacterial Mouthwash Fresh Mint, 300ml 300ml	£5.50 £18.33/l	1.10x
Tena Discreet Extra Duo Pack Incontinence Pads x 20 20st	£5.00 £0.25/st	Tena Discreet Extra Duo Pack Incontinence Pads x 20 20st	£5.00 £0.25/st	1.00x
Comfort Fresh Blue Skies Scent Booster 460 ml 460ml	£6.50 £14.13/l	Comfort Fresh Blue Skies Scent Booster 460 ml 460ml	£6.00 £13.04/l	0.92x
Surf 3 in 1 Laundry Washing Detergent Capsules Tropical Lily 26 Washes 26st	£5.25 £0.20/st	Surf 3 in 1 Laundry Washing Detergent Capsules Tropical Lily 26 Washes 26st	£6.50 £0.25/st	1.24x
Bacofoil Zipper All Purpose Bags 3L Medium Pack of 12 12st	£2.50 £0.21/st	Bacofoil Zipper All Purpose Bags 3L Medium Pack of 12 12st	£3.15 £0.26/st	1.26x
Astonish Bathroom Cleaner White Jasmine & Basil 750ml	£1.00 £1.33/l	Astonish Bathroom Cleaner White Jasmine & Basil 750ml	£1.00 £1.33/l	1.00x
Budweiser Lager Beer Bottles 1200ml	£4.85 £4.04/l	Budweiser Lager Beer Bottles 1200ml	£5.75 £4.79/l	1.19x
Leon Lightly Seasoned Waffle Fries 550g 550g	£2.85 £5.18/kg	Leon Lightly Seasoned Waffle Fries 550g 550g	£2.85 £5.18/kg	1.00x
Fairy Original Washing Up Liquid Green with LiftAction 1015ML 1015ml	£3.00 £2.96/l	Fairy Original Washing Up Liquid Green with LiftAction 1015ML 1015ml	£3.00 £2.96/l	1.00x
Primula Original Cheese 140g 140g	£2.00 £14.29/kg	Primula Original Cheese 140g 140g	£2.00 £14.29/kg	1.00x
Fairy Skip The Soak Power Spray Lemon 500ml, Dish & Kitchen Spray, Pre-Treatment 500ml	£3.25 £6.50/l	Fairy Skip The Soak Power Spray Lemon 500ml, Dish & Kitchen Spray, Pre-Treatment 500ml	£3.75 £7.50/l	1.15x
Castello Pineapple & Almond Cream Cheese Ring 125g 125g	£2.30 £18.40/kg	Castello Pineapple & Almond Cream Cheese Ring 125g 125g	£2.30 £18.40/kg	1.00x
Pepsi Diet Cola Bottle 2L 2000ml	£2.00 £1.00/l	Pepsi Diet Cola Bottle 2L 2000ml	£2.45 £1.23/l	1.23x
Cadbury Dairy Milk Wholenut Chocolate Bar 180 g 180g	£3.00 £16.67/kg	Cadbury Dairy Milk Wholenut Chocolate Bar 180 g 180g	£2.00 £11.11/kg	0.67x
Birds Eye Steamfresh 4 Family Favourites Steam Bags 540g 540g	£2.75 £5.09/kg	Birds Eye Steamfresh 4 Family Favourites Steam Bags 540g 540g	£2.00 £3.70/kg	0.73x
Domestos Thick Bleach Original 750 ml 750ml	£1.35 £1.80/l	Domestos Thick Bleach Original 750 ml 750ml	£1.50 £2.00/l	1.11x
Dolmio Bolognese Meatball Tomato and Basil Pasta Sauce 450g 450g	£2.60 £5.78/kg	Dolmio Bolognese Meatball Tomato and Basil Pasta Sauce 450g 450g	£2.60 £5.78/kg	1.00x
Bolands Fig Rolls 200g 200g	£1.35 £6.75/kg	Bolands Fig Rolls 200g 200g	£1.65 £8.25/kg	1.22x
Tayto Cheese & Onion Flavour Potato Crisps 150g 150g	£1.50 £10.00/kg	Tayto Cheese & Onion Flavour Potato Crisps 150g 150g	£2.00 £13.33/kg	1.33x
Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g 140g	£2.50 £17.86/kg	Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g 140g	£2.25 £16.07/kg	0.90x
Birds Eye Chicken Shop 2 Sizzler Breaded Chicken Fillet Burgers 227g 227g	£4.50 £19.82/kg	Birds Eye Chicken Shop 2 Sizzler Breaded Chicken Fillet Burgers 227g 227g	£4.65 £20.48/kg	1.03x
Heinz Tomato Ketchup Glass Bottle 342g 342g	£2.00 £5.85/kg	Heinz Tomato Ketchup Glass Bottle 342g 342g	£2.50 £7.31/kg	1.25x
Pepsi Max Cherry No Sugar Cola Cans 2640ml	£4.25 £1.61/l	Pepsi Max Cherry No Sugar Cola Cans 2640ml	£4.95 £1.88/l	1.16x
Astonish Fabric Refresher Cotton Fresh 750ml 750ml	£1.75 £2.33/l	Astonish Fabric Refresher Cotton Fresh 750ml 750ml	£1.50 £2.00/l	0.86x
Sprite 150ml 150ml	£0.75 £5.00/l	Sprite 150ml 150ml	£0.70 £4.67/l	0.93x
Campo Viejo Tempranillo Red Wine 75cl 750ml	£8.75 £11.67/l	Campo Viejo Tempranillo Red Wine 75cl 750ml	£9.25 £12.33/l	1.06x
Juicy Drop Gummy Dipperz 96g	£2.00 £20.83/kg	Juicy Drop Gummy Dipperz 96g	£2.00 £20.83/kg	1.00x
Country Life Salted Butter 200g 200g	£1.60 £8.00/kg	Country Life Salted Butter 200g 200g	£2.70 £13.50/kg	1.69x