Iceland vs Ocado — national-brand (Basket A)

An illustrative selection of 100 matched pairs between Iceland and Ocado in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 1092 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Matched pairs (100)

Iceland product	Iceland price	Ocado product	Ocado price	Ocad/Icel per-unit
Maltesers Milk Chocolate & Honeycomb Bites Bag 93g 93g	£1.90 £20.43/kg	Maltesers Milk Chocolate & Honeycomb Bites Bag 93g 93g	£2.30 £24.73/kg	1.21x
McVitie's White Digestive Biscuits 232g 232g	£1.85 £7.97/kg	McVitie's White Digestive Biscuits 232g 232g	£2.25 £9.70/kg	1.22x
McVitie's Fruit Shortcake Biscuits 200g 200g	£1.60 £8.00/kg	McVitie's Fruit Shortcake Biscuits 200g 200g	£1.60 £8.00/kg	1.00x
Bolands Fig Rolls 200g 200g	£1.35 £6.75/kg	Bolands Fig Rolls 200g 200g	£2.00 £10.00/kg	1.48x
Smarties Milk Chocolate Sharing Bag 105g 105g	£1.75 £16.67/kg	Smarties Milk Chocolate Sharing Bag 105g 105g	£2.00 £19.05/kg	1.14x
Ferrero Rocher Milk Chocolate Bar 90g 90g	£2.25 £25.00/kg	Ferrero Rocher Milk Chocolate Bar 90g 90g	£2.75 £30.56/kg	1.22x
Birds Eye Editions Teriyaki Chicken Thigh Fillets 250g 250g	£4.50 £18.00/kg	Birds Eye Editions Teriyaki Chicken Thigh Fillets 250g 250g	£4.50 £18.00/kg	1.00x
Birds Eye 4 Battered Cod Fillets 400g 400g	£6.50 £16.25/kg	Birds Eye 4 Battered Cod Fillets 400g 400g	£6.95 £17.38/kg	1.07x
Oumph! Garlic & Herb Pieces 360g 360g	£3.50 £9.72/kg	Oumph! Garlic & Herb Pieces 360g 360g	£3.50 £9.72/kg	1.00x
Cruzcampo Sevilla Lager Beer 4.4% ABV Cans 10x440ml 4400ml	£13.00 £2.95/l	Cruzcampo Sevilla Lager Beer 4.4% ABV Cans 10x440ml 4400ml	£13.30 £3.02/l	1.02x
Birds Eye 8 BBQ Chicken Griddlers 204g 204g	£3.00 £14.71/kg	Birds Eye 8 BBQ Chicken Griddlers 204g 204g	£3.00 £14.71/kg	1.00x
Kitchen Joy Spicy Sesame Chicken Aromatic Chilli with Noodles 320g 320g	£2.75 £8.59/kg	Kitchen Joy Spicy Sesame Chicken Aromatic Chilli with Noodles 320g 320g	£2.75 £8.59/kg	1.00x
WKD Purple Grape Alcoholic Mix 700ml 700ml	£4.15 £5.93/l	WKD Purple Grape Alcoholic Mix 700ml 700ml	£3.55 £5.07/l	0.86x
Winalot Shapes Dog Biscuits 1.8kg 1800g	£5.00 £2.78/kg	Winalot Shapes Dog Biscuits 1.8kg 1800g	£5.00 £2.78/kg	1.00x
Birds Eye Garden Peas 1.2kg 1200g	£4.00 £3.33/kg	Birds Eye Garden Peas 1.2kg 1200g	£4.05 £3.38/kg	1.01x
Green Giant Original 198g 198g	£1.00 £5.05/kg	Green Giant Original 198g 198g	£1.00 £5.05/kg	1.00x
Heinz Cream of Chicken Tinned Soup 4 x 400g 1600g	£3.75 £2.34/kg	Heinz Cream of Chicken Tinned Soup 4 x 400g 1600g	£3.75 £2.34/kg	1.00x
Sun-Pat Crunchy Peanut Butter 570g 570g	£3.75 £6.58/kg	Sun-Pat Crunchy Peanut Butter 570g 570g	£3.75 £6.58/kg	1.00x
Heinz Big Soup Chunky Vegetable 400g 400g	£2.20 £5.50/kg	Heinz Big Soup Chunky Vegetable 400g 400g	£2.20 £5.50/kg	1.00x
Homepride No Added Sugar Carbonara Pasta Bake Sauce 485g	£2.80 £5.77/kg	Homepride No Added Sugar Carbonara Pasta Bake Sauce 485g	£2.65 £5.46/kg	0.95x
Heinz Tinned Macaroni Cheese 400g 400g	£2.00 £5.00/kg	Heinz Tinned Macaroni Cheese 400g 400g	£2.00 £5.00/kg	1.00x
Sharwood's East Asian Japanese Teriyaki Cooking Sauce 420g 420g	£2.70 £6.43/kg	Sharwood's East Asian Japanese Teriyaki Cooking Sauce 420g 420g	£2.65 £6.31/kg	0.98x
Clover Spread 500g 500g	£2.60 £5.20/kg	Clover Spread 500g 500g	£2.60 £5.20/kg	1.00x
Nando's Peri-Peri Rub Medium 25g 25g	£1.00 £40.00/kg	Nando's Peri-Peri Rub Medium 25g 25g	£1.25 £50.00/kg	1.25x
Maggi Juicy Aromatic Garlic Chicken Herbs and Spices Recipe Mix 30g 30g	£1.00 £33.33/kg	Maggi Juicy Aromatic Garlic Chicken Herbs and Spices Recipe Mix 30g 30g	£0.75 £25.00/kg	0.75x
Robinsons Mini Apple & Blackcurrant On-The-Go Squash 66ml 66ml	£2.50 £37.88/l	Robinsons Mini Apple & Blackcurrant On-The-Go Squash 66ml 66ml	£3.00 £45.45/l	1.20x
Kenco Rich Instant Coffee 100g 100g	£4.25 £42.50/kg	Kenco Rich Instant Coffee 100g 100g	£4.75 £47.50/kg	1.12x
Fanta Lemon 24 x 330ml 7920ml	£11.50 £1.45/l	Fanta Lemon 24 x 330ml 7920ml	£13.50 £1.70/l	1.17x
Fanta Fruit Twist 8 x 330ml 2640ml	£4.00 £1.52/l	Fanta Fruit Twist 8 x 330ml 2640ml	£4.10 £1.55/l	1.02x
Happy Monkey Strawberry & Banana Smoothies 4 x 180ml 720ml	£2.50 £3.47/l	Happy Monkey Strawberry & Banana Smoothies 4 x 180ml 720ml	£2.40 £3.33/l	0.96x
Tassimo Costa Skinny Latte Coffee Pods x6 200g	£5.70 £28.50/kg	Tassimo Costa Skinny Latte Coffee Pods x6 200g	£5.35 £26.75/kg	0.94x
Happy Monkey Smoothies Strawberry & Banana 10 x 180ml 1800ml	£4.75 £2.64/l	Happy Monkey Smoothies Strawberry & Banana 10 x 180ml 1800ml	£5.25 £2.92/l	1.11x
Dr Pepper 2L 2000ml	£2.40 £1.20/l	Dr Pepper 2L 2000ml	£2.15 £1.07/l	0.90x
Jacob's TUC Original Snack Crackers 150g	£1.45 £9.67/kg	Jacob's TUC Original Snack Crackers 150g	£1.50 £10.00/kg	1.03x
Ben's Original Golden Vegetable Microwave Rice 220g 220g	£1.40 £6.36/kg	Ben's Original Golden Vegetable Microwave Rice 220g 220g	£1.45 £6.59/kg	1.04x
Mr Kipling 6 Bramley Apple Pies 6st	£1.50 £0.25/st	Mr Kipling 6 Bramley Apple Pies 6st	£3.25 £0.54/st	2.17x
Mr Kipling 6 Viennese Whirls 6st	£2.50 £0.42/st	Mr Kipling 6 Viennese Whirls 6st	£2.50 £0.42/st	1.00x
Ambrosia Ready to Eat Porridge Oat Cereal Pot Golden Syrup 210g 210g	£1.35 £6.43/kg	Ambrosia Ready to Eat Porridge Oat Cereal Pot Golden Syrup 210g 210g	£1.40 £6.67/kg	1.04x
Pot Noodle Standard Pot Noodle Chicken & Mushroom 90 g 90g	£1.20 £13.33/kg	Pot Noodle Standard Pot Noodle Chicken & Mushroom 90 g 90g	£1.35 £15.00/kg	1.12x
Ovaltine Original Light 300g 300g	£3.40 £11.33/kg	Ovaltine Original Light 300g 300g	£4.50 £15.00/kg	1.32x
Ben's Original Boil In Bag Long Grain Rice 8 x 62.5g 500g	£2.50 £5.00/kg	Ben's Original Boil In Bag Long Grain Rice 8 x 62.5g 500g	£3.20 £6.40/kg	1.28x
Mr Kipling Angel Slices Cakes 6 Pack 6st	£1.37 £0.23/st	Mr Kipling Angel Slices Cakes 6 Pack 6st	£2.75 £0.46/st	2.01x
Kellogg's Rice Krispies Breakfast Cereal 660g	£3.85 £5.83/kg	Kellogg's Rice Krispies Breakfast Cereal 660g	£4.35 £6.59/kg	1.13x
Warburtons 6 Thins Soft White Sliced 6st	£1.40 £0.23/st	Warburtons 6 Thins Soft White Sliced 6st	£1.50 £0.25/st	1.07x
Pot Noodle King Pot Noodle Chicken & Mushroom 114 g 114g	£0.85 £7.46/kg	Pot Noodle King Pot Noodle Chicken & Mushroom 114 g 114g	£1.50 £13.16/kg	1.76x
Malt O Meal Marshmallow Mateys 320g 320g	£3.50 £10.94/kg	Malt O Meal Marshmallow Mateys 320g 320g	£4.05 £12.66/kg	1.16x
McVitie's Jamaica Ginger Sticky Pudding Cake 232g 232g	£1.25 £5.39/kg	McVitie's Jamaica Ginger Sticky Pudding Cake 232g 232g	£1.75 £7.54/kg	1.40x
Ryvita Crispbread Original Crackers 250g 250g	£1.75 £7.00/kg	Ryvita Crispbread Original Crackers 250g 250g	£1.60 £6.40/kg	0.91x
Dolmio Classics Rigatoni Bolognese Pasta Ready Meal 250g 250g	£3.00 £12.00/kg	Dolmio Classics Rigatoni Bolognese Pasta Ready Meal 250g 250g	£3.00 £12.00/kg	1.00x
Jacob's Krackawheat Crackers 230g	£2.10 £9.13/kg	Jacob's Krackawheat Crackers 230g	£2.10 £9.13/kg	1.00x
Weetabix Chocolate 24 pack cereal 24st	£3.75 £0.16/st	Weetabix Chocolate 24 pack cereal 24st	£3.95 £0.16/st	1.05x
Ben's Original Mixed Pepper Microwave Rice 220g 220g	£1.40 £6.36/kg	Ben's Original Mixed Pepper Microwave Rice 220g 220g	£1.45 £6.59/kg	1.04x
Strings & Things Twisted Cheestrings 80g (4 x 20g) 80g	£1.85 £23.12/kg	Strings & Things Twisted Cheestrings 80g (4 x 20g) 80g	£1.85 £23.12/kg	1.00x
Nurishment The Original Chocolate Flavour 400g 400g	£1.65 £4.12/kg	Nurishment The Original Chocolate Flavour 400g 400g	£1.65 £4.12/kg	1.00x
Activia Strawberry Gut Health Yoghurt Multipack 4x115g 460g	£2.85 £6.20/kg	Activia Strawberry Gut Health Yoghurt Multipack 4x115g 460g	£2.75 £5.98/kg	0.96x
Angel Delight Lemonade Jelly and Strawberry Boba Bubble Dessert Snack Pot x4 520g	£2.85 £5.48/kg	Angel Delight Lemonade Jelly and Strawberry Boba Bubble Dessert Snack Pot x4 520g	£2.85 £5.48/kg	1.00x
Elmlea Double Alternative to Cream 500ml 500ml	£2.50 £5.00/l	Elmlea Double Alternative to Cream 500ml 500ml	£2.50 £5.00/l	1.00x
Onken 0% Fat Vanilla Yogurt 450g 450g	£1.95 £4.33/kg	Onken 0% Fat Vanilla Yogurt 450g 450g	£1.95 £4.33/kg	1.00x
Primula Cheese & Ham 140g 140g	£2.00 £14.29/kg	Primula Cheese & Ham 140g 140g	£2.00 £14.29/kg	1.00x
Starbucks Caffe Latte Iced Coffee 220ml 220ml	£2.20 £10.00/l	Starbucks Caffe Latte Iced Coffee 220ml 220ml	£2.20 £10.00/l	1.00x
Muller x MyProtein Vanilla Pudding Dessert 200g	£1.95 £9.75/kg	Muller x MyProtein Vanilla Pudding Dessert 200g	£1.95 £9.75/kg	1.00x
Mini Babybel Original Cheese Snacks 15 x 20g 300g	£4.50 £15.00/kg	Mini Babybel Original Cheese Snacks 15 x 20g 300g	£4.75 £15.83/kg	1.06x
Starbucks Frappuccino Mocha Chocolate Flavoured Milk Iced Coffee 250ml 250ml	£2.20 £8.80/l	Starbucks Frappuccino Mocha Chocolate Flavoured Milk Iced Coffee 250ml 250ml	£2.20 £8.80/l	1.00x
Lindahls Kvarg Raspberry Flavoured 150g 150g	£1.40 £9.33/kg	Lindahls Kvarg Raspberry Flavoured 150g 150g	£1.45 £9.67/kg	1.04x
Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 400g 400g	£2.00 £5.00/kg	Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 400g 400g	£2.00 £5.00/kg	1.00x
Richmond 8 Thick Pork Sausages 410g 410g	£2.75 £6.71/kg	Richmond 8 Thick Pork Sausages 410g 410g	£2.20 £5.37/kg	0.80x
Richmond 20 Thick Pork Sausages Twin Pack 1025g	£4.25 £4.15/kg	Richmond 20 Thick Pork Sausages Twin Pack 1025g	£4.25 £4.15/kg	1.00x
Astonish Protect & Care Anti-Bacterial Handwash Raspberry Ripple 600ml	£1.00 £1.67/l	Astonish Protect & Care Anti-Bacterial Handwash Raspberry Ripple 600ml	£1.30 £2.17/l	1.30x
Ella's Kitchen Strawberry + Banana Melty Puffs from 6+ Months 20g 20g	£1.00 £50.00/kg	Ella's Kitchen Strawberry + Banana Melty Puffs from 6+ Months 20g 20g	£0.85 £42.50/kg	0.85x
Tampax Compak Regular Tampons With Applicator x18 18st	£2.75 £0.15/st	Tampax Compak Regular Tampons With Applicator x18 18st	£2.80 £0.16/st	1.02x
Andrex Ultimate Quilts Toilet Tissue 9 Rolls 9st	£5.00 £0.56/st	Andrex Ultimate Quilts Toilet Tissue 9 Rolls 9st	£6.50 £0.72/st	1.30x
Piriteze Hayfever & Allergy Antihistamine Tablets x7 7st	£2.50 £0.36/st	Piriteze Hayfever & Allergy Antihistamine Tablets x7 7st	£3.85 £0.55/st	1.54x
Lenor Unstoppables Fresh Scent Booster 155g 155g	£3.00 £19.35/kg	Lenor Unstoppables Fresh Scent Booster 155g 155g	£4.00 £25.81/kg	1.33x
Persil 3 in 1 Washing Capsules Bio 48 washes 48st	£10.00 £0.21/st	Persil 3 in 1 Washing Capsules Bio 48 washes 48st	£12.00 £0.25/st	1.20x
Fairy Skip The Soak Power Spray Lemon 500ml, Dish & Kitchen Spray, Pre-Treatment 500ml	£3.25 £6.50/l	Fairy Skip The Soak Power Spray Lemon 500ml, Dish & Kitchen Spray, Pre-Treatment 500ml	£3.75 £7.50/l	1.15x
Febreze Air Freshener Exotic Bloom 185ML 185ml	£2.50 £13.51/l	Febreze Air Freshener Exotic Bloom 185ML 185ml	£3.00 £16.22/l	1.20x
Fyffes 5 Premium Bananas 5st	£1.00 £0.20/st	Fyffes 5 Premium Bananas 5st	£0.78 £0.16/st	0.78x
Warburtons 6 Sliced Wholemeal Rolls 6st	£1.50 £0.25/st	Warburtons 6 Sliced Wholemeal Rolls 6st	£1.25 £0.21/st	0.83x
FELIX Doubly Delicious Ocean Recipes in Jelly Wet Cat Food 12x85g 1020g	£4.50 £4.41/kg	FELIX Doubly Delicious Ocean Recipes in Jelly Wet Cat Food 12x85g 1020g	£5.00 £4.90/kg	1.11x
Kylie Minogue Prosecco Rosé 75cl 750ml	£10.25 £13.67/l	Kylie Minogue Prosecco Rosé 75cl 750ml	£12.00 £16.00/l	1.17x
Robinsons Fruit Creations Rich Blackberry & Blueberry 1L 1000ml	£2.50 £2.50/l	Robinsons Fruit Creations Rich Blackberry & Blueberry 1L 1000ml	£2.50 £2.50/l	1.00x
Heinz Tomato Ketchup 700g 700g	£3.65 £5.21/kg	Heinz Tomato Ketchup 700g 700g	£3.90 £5.57/kg	1.07x
Vita Coco The Original Coconut Water 4 x 330ml 1320ml	£4.50 £3.41/l	Vita Coco The Original Coconut Water 4 x 330ml 1320ml	£5.00 £3.79/l	1.11x
Dr Pepper 500ml 500ml	£1.85 £3.70/l	Dr Pepper 500ml 500ml	£1.90 £3.80/l	1.03x
Dentalife Medium Dental Chicken Dog Chews 15 Sticks 15st	£3.00 £0.20/st	Dentalife Medium Dental Chicken Dog Chews 15 Sticks 15st	£4.00 £0.27/st	1.33x
Arla LactoFREE LactoFREE Semi Skimmed Milk Drink 1L 1000ml	£1.50 £1.50/l	Arla LactoFREE LactoFREE Semi Skimmed Milk Drink 1L 1000ml	£1.95 £1.95/l	1.30x
Mars Caramel, Nougat & Milk Chocolate Snack Bars Multipack 8x33.8g 270.4g	£3.20 £11.83/kg	Mars Caramel, Nougat & Milk Chocolate Snack Bars Multipack 8x33.8g 270.4g	£3.85 £14.24/kg	1.20x
Doritos Chilli Heatwave Tortilla Chips Sharing Bag Crisps 180g 180g	£2.50 £13.89/kg	Doritos Chilli Heatwave Tortilla Chips Sharing Bag Crisps 180g 180g	£2.50 £13.89/kg	1.00x
Schwartz Onion Granules 30g	£2.15 £71.67/kg	Schwartz Onion Granules 30g	£2.15 £71.67/kg	1.00x
John Smith's John Smiths Extra Smooth Ale 3.4% Multipack Cans 10x440ml 4400ml	£12.75 £2.90/l	John Smith's John Smiths Extra Smooth Ale 3.4% Multipack Cans 10x440ml 4400ml	£12.25 £2.78/l	0.96x
HP Fruity Brown Sauce 470g 470g	£3.00 £6.38/kg	HP Fruity Brown Sauce 470g 470g	£3.60 £7.66/kg	1.20x
Head & Shoulders Classic Clean 2in1 Anti-Dandruff Shampoo and Conditioner 1000ml Pump 1000ml	£9.00 £9.00/l	Head & Shoulders Classic Clean 2in1 Anti-Dandruff Shampoo and Conditioner 1000ml Pump 1000ml	£9.00 £9.00/l	1.00x
Philadelphia Original Soft Cheese Family Pack 280g 280g	£3.25 £11.61/kg	Philadelphia Original Soft Cheese Family Pack 280g 280g	£3.25 £11.61/kg	1.00x
Cadbury Dairy Milk Buttons Dessert 75g 75g	£1.00 £13.33/kg	Cadbury Dairy Milk Buttons Dessert 75g 75g	£1.25 £16.67/kg	1.25x
Cholula Original Mexican Hot Sauce 150ml 150ml	£2.25 £15.00/l	Cholula Original Mexican Hot Sauce 150ml 150ml	£2.50 £16.67/l	1.11x
Nando's Medium Quick Marinade 262g 262g	£2.25 £8.59/kg	Nando's Medium Quick Marinade 262g 262g	£2.60 £9.92/kg	1.16x
Cadbury Mini Fingers Chocolate Biscuits 5 Pack Multipack 96.5g (5 x 19.3g) 96.5g	£1.25 £12.95/kg	Cadbury Mini Fingers Chocolate Biscuits 5 Pack Multipack 96.5g (5 x 19.3g) 96.5g	£1.50 £15.54/kg	1.20x
Marigold Extra-Life Kitchen Gloves M 7.5 1 Pair 1st	£2.75 £2.75/st	Marigold Extra-Life Kitchen Gloves M 7.5 1 Pair 1st	£3.10 £3.10/st	1.13x
Mattessons 6 Turkey Bacon Rashers Lightly Smoked 150g 150g	£2.50 £16.67/kg	Mattessons 6 Turkey Bacon Rashers Lightly Smoked 150g 150g	£2.50 £16.67/kg	1.00x
Warburtons Medium Half & Half 800g 800g	£1.40 £1.75/kg	Warburtons Medium Half & Half 800g 800g	£1.50 £1.88/kg	1.07x