Iceland vs Sainsbury's — national-brand (Basket A)

An illustrative selection of 100 matched pairs between Iceland and Sainsbury's in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 1315 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Median per-unit ratio across the 100 pairs shown: 1.00×

showing 100 of 1315 pairs. A ratio > 1 means Sainsbury's is dearer per unit than Iceland.

Matched pairs (100)

Iceland product	Iceland price	Sainsbury's product	Sainsbury's price	Sain/Icel per-unit
McVitie's White Digestive Biscuits 232g 232g	£1.85 £7.97/kg	McVitie's White Digestive Biscuits 232g 232g	£2.25 £9.70/kg	1.22x
Galaxy Minstrels Milk Chocolate Buttons Sharing Pouch Bag 195g 195g	£3.15 £16.15/kg	Galaxy Minstrels Milk Chocolate Buttons Sharing Pouch Bag 195g 195g	£4.00 £20.51/kg	1.27x
Trebor Extra Strong Peppermint Mints Rolls 4 Pack 145g (4 x 36.4g) 145.6g	£1.50 £10.30/kg	Trebor Extra Strong Peppermint Mints Rolls 4 Pack 145g (4 x 36.4g) 145.6g	£2.10 £14.42/kg	1.40x
Bolands Elite 6 Chocolate Kimberley 6 x 22g (132g) 132g	£2.00 £15.15/kg	Bolands Elite 6 Chocolate Kimberley 6 x 22g (132g) 132g	£2.60 £19.70/kg	1.30x
Regal Baqar Khani Puff Pastry Hearts 350g 350g	£2.75 £7.86/kg	Regal Baqar Khani Puff Pastry Hearts 350g 350g	£2.75 £7.86/kg	1.00x
Cadbury Dairy Milk Little Bar Chocolate 10 Pack Multipack 180g (10 x 18g) 180g	£3.00 £16.67/kg	Cadbury Dairy Milk Little Bar Chocolate 10 Pack Multipack 180g (10 x 18g) 180g	£2.99 £16.61/kg	1.00x
Nando's Peri-Peri Sauce Lemon & Herb 500g 500g	£4.35 £8.70/kg	Nando's Peri-Peri Sauce Lemon & Herb 500g 500g	£4.50 £9.00/kg	1.03x
Heinz Beef Broth Tinned Soup 400g 400g	£1.70 £4.25/kg	Heinz Beef Broth Tinned Soup 400g 400g	£1.70 £4.25/kg	1.00x
Nando's Medium Sweet Chilli Jam 510g 510g	£3.75 £7.35/kg	Nando's Medium Sweet Chilli Jam 510g 510g	£3.75 £7.35/kg	1.00x
Knorr Stock Pots Beef 4x 28 g 112g	£1.90 £16.96/kg	Knorr Stock Pots Beef 4x 28 g 112g	£2.00 £17.86/kg	1.05x
Heinz Vegetable Soup 400g 400g	£1.70 £4.25/kg	Heinz Vegetable Soup 400g 400g	£1.70 £4.25/kg	1.00x
Sharwood's Chinese Curry Cooking Sauce 425g 425g	£2.70 £6.35/kg	Sharwood's Chinese Curry Cooking Sauce 425g 425g	£2.65 £6.24/kg	0.98x
Bakers Superfoods Chicken with Vegetables Dry Dog Food 3kg 3000g	£7.80 £2.60/kg	Bakers Superfoods Chicken with Vegetables Dry Dog Food 3kg 3000g	£8.40 £2.80/kg	1.08x
Strongbow Original Apple Cider Can 4.5% ABV 10x440ml 4400ml	£10.75 £2.44/l	Strongbow Original Apple Cider Can 4.5% ABV 10x440ml 4400ml	£10.50 £2.39/l	0.98x
Birds Eye 18 Potato Waffles 1.02kg 1020g	£3.50 £3.43/kg	Birds Eye 18 Potato Waffles 1.02kg 1020g	£3.80 £3.73/kg	1.09x
Magnum Bonbon Cherry & Milk Chocolate Ice Cream Frozen Snack 204ml 12MP 204ml	£5.00 £24.51/l	Magnum Bonbon Cherry & Milk Chocolate Ice Cream Frozen Snack 204ml 12MP 204ml	£4.75 £23.28/l	0.95x
McCoy's Salt & Malt Vinegar Multipack Crisps 6 Pack 150g	£2.35 £15.67/kg	McCoy's Salt & Malt Vinegar Multipack Crisps 6 Pack 150g	£2.35 £15.67/kg	1.00x
Cheez-It Cheese Sour Cream & Onion Thin & Crispy Baked Snacks 150g 150g	£2.50 £16.67/kg	Cheez-It Cheese Sour Cream & Onion Thin & Crispy Baked Snacks 150g 150g	£2.50 £16.67/kg	1.00x
Whiskas 1+ Dry CHICKEN Cat Food 800g 800g	£3.00 £3.75/kg	Whiskas 1+ Dry CHICKEN Cat Food 800g 800g	£3.50 £4.38/kg	1.17x
Young's Chip Shop 2 Extra Large Beer Batter Fish 300g 300g	£2.25 £7.50/kg	Young's Chip Shop 2 Extra Large Beer Batter Fish 300g 300g	£4.35 £14.50/kg	1.93x
Young's Gastro Golden Battered Calamari 250g 250g	£5.00 £20.00/kg	Young's Gastro Golden Battered Calamari 250g 250g	£4.70 £18.80/kg	0.94x
Robinsons Double Strength Summer Fruits No Added Sugar Squash 1.75L 1750ml	£3.75 £2.14/l	Robinsons Double Strength Summer Fruits No Added Sugar Squash 1.75L 1750ml	£3.75 £2.14/l	1.00x
L'OR Classique Instant Coffee 100g 100g	£5.25 £52.50/kg	L'OR Classique Instant Coffee 100g 100g	£7.50 £75.00/kg	1.43x
Monster Monster Energy Drink Pipeline Punch 500ml 500ml	£1.75 £3.50/l	Monster Monster Energy Drink Pipeline Punch 500ml 500ml	£2.25 £4.50/l	1.29x
Lucozade Energy Zero Sugar Drink Pink Lemonade 4x380ml 1520ml	£3.25 £2.14/l	Lucozade Energy Zero Sugar Drink Pink Lemonade 4x380ml 1520ml	£3.35 £2.20/l	1.03x
Kenco Flat White Instant Coffee Sachets 8 x 14.8g 118.4g	£2.00 £16.89/kg	Kenco Flat White Instant Coffee Sachets 8 x 14.8g 118.4g	£2.00 £16.89/kg	1.00x
Monster Energy Drink Ultra Zero Sugar 9 x 500ml 4500ml	£11.50 £2.56/l	Monster Energy Drink Ultra Zero Sugar 9 x 500ml 4500ml	£11.50 £2.56/l	1.00x
Monster Energy Drink Zero Sugar 4 x 500ml 2000ml	£6.70 £3.35/l	Monster Energy Drink Zero Sugar 4 x 500ml 2000ml	£6.40 £3.20/l	0.96x
IRN-BRU IRN-BRU 1901 Soft Drink Glass Bottle 750ml 750ml	£2.50 £3.33/l	IRN-BRU IRN-BRU 1901 Soft Drink Glass Bottle 750ml 750ml	£2.50 £3.33/l	1.00x
Weetabix Banana 24 pack cereal 24st	£3.75 £0.16/st	Weetabix Banana 24 pack cereal 24st	£3.95 £0.16/st	1.05x
Mr Kipling Manor House Cake 390g 390g	£3.00 £7.69/kg	Mr Kipling Manor House Cake 390g 390g	£3.75 £9.62/kg	1.25x
Sheldon's 6 Lancashire Oven Bottom Muffins 6st	£1.50 £0.25/st	Sheldon's 6 Lancashire Oven Bottom Muffins 6st	£1.60 £0.27/st	1.07x
Batchelors Super Noodles Chinese Salt & Pepper Chicken Instant Noodles 90g 90g	£1.20 £13.33/kg	Batchelors Super Noodles Chinese Salt & Pepper Chicken Instant Noodles 90g 90g	£1.20 £13.33/kg	1.00x
Heinz Tinned Spaghetti 400g 400g	£1.25 £3.12/kg	Heinz Tinned Spaghetti 400g 400g	£1.25 £3.12/kg	1.00x
Pot Noodle Bombay Bad Boy 90g 90g	£1.20 £13.33/kg	Pot Noodle Bombay Bad Boy 90g 90g	£1.20 £13.33/kg	1.00x
Weetabix Protein 24 pack cereal 24st	£3.75 £0.16/st	Weetabix Protein 24 pack cereal 24st	£3.95 £0.16/st	1.05x
Warburtons The True Taste of Wholemeal 800g 800g	£1.60 £2.00/kg	Warburtons The True Taste of Wholemeal 800g 800g	£1.35 £1.69/kg	0.84x
Jif Lemon Juice Lemon 100 ML 100ml	£1.00 £10.00/l	Jif Lemon Juice Lemon 100 ML 100ml	£0.95 £9.50/l	0.95x
Pot Noodle Standard Pot Noodle Chicken & Mushroom 90 g 90g	£1.20 £13.33/kg	Pot Noodle Standard Pot Noodle Chicken & Mushroom 90 g 90g	£1.20 £13.33/kg	1.00x
Mr Kipling Strawberries & Cream Tarts 4 Pack 4st	£1.00 £0.25/st	Mr Kipling Strawberries & Cream Tarts 4 Pack 4st	£2.25 £0.56/st	2.25x
Mr Kipling Angel Slices Cakes 6 Pack 6st	£1.37 £0.23/st	Mr Kipling Angel Slices Cakes 6 Pack 6st	£2.95 £0.49/st	2.15x
Weetabix Crispy Minis Caramelised Biscuit 500g 500g	£3.50 £7.00/kg	Weetabix Crispy Minis Caramelised Biscuit 500g 500g	£3.80 £7.60/kg	1.09x
Nestle Cheerios Very Berry Multigrain Breakfast Cereal 435g 435g	£3.50 £8.05/kg	Nestle Cheerios Very Berry Multigrain Breakfast Cereal 435g 435g	£3.50 £8.05/kg	1.00x
Heinz Spaghetti Hoops 400g 400g	£1.25 £3.12/kg	Heinz Spaghetti Hoops 400g 400g	£1.25 £3.12/kg	1.00x
Kellogg's Rice Krispies Multigrain Shapes Breakfast Cereal 350g 350g	£3.75 £10.71/kg	Kellogg's Rice Krispies Multigrain Shapes Breakfast Cereal 350g 350g	£3.50 £10.00/kg	0.93x
Batchelors Big Pasta 'n' Sauce Mac 'n' Cheese Instant Pasta Pot 85g 85g	£1.75 £20.59/kg	Batchelors Big Pasta 'n' Sauce Mac 'n' Cheese Instant Pasta Pot 85g 85g	£1.20 £14.12/kg	0.69x
Warburtons Original Seeded Batch 400g 400g	£1.20 £3.00/kg	Warburtons Original Seeded Batch 400g 400g	£1.20 £3.00/kg	1.00x
Saxa Sea Salt Coarse 350g 350g	£1.90 £5.43/kg	Saxa Sea Salt Coarse 350g 350g	£1.90 £5.43/kg	1.00x
Anchor Spreadable Blend of Butter and Rapeseed Oil 750g 750g	£6.75 £9.00/kg	Anchor Spreadable Blend of Butter and Rapeseed Oil 750g 750g	£7.50 £10.00/kg	1.11x
Colman's Midweek Meals Meal Maker Spaghetti Bolognese 44 g 44g	£1.00 £22.73/kg	Colman's Midweek Meals Meal Maker Spaghetti Bolognese 44 g 44g	£1.00 £22.73/kg	1.00x
Colman's Classic Comforts Sausage Casserole Meal Maker 39 g 39g	£1.00 £25.64/kg	Colman's Classic Comforts Sausage Casserole Meal Maker 39 g 39g	£1.00 £25.64/kg	1.00x
Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 400g 400g	£2.00 £5.00/kg	Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 400g 400g	£2.00 £5.00/kg	1.00x
Rustlers All Day Breakfast Sausage Muffin 155g 155g	£2.50 £16.13/kg	Rustlers All Day Breakfast Sausage Muffin 155g 155g	£1.90 £12.26/kg	0.76x
Richmond 12 Thick Pork Sausages 615g 615g	£2.50 £4.07/kg	Richmond 12 Thick Pork Sausages 615g 615g	£3.30 £5.37/kg	1.32x
Richmond Ready Baked 6 Pork Sausages 264g 264g	£2.35 £8.90/kg	Richmond Ready Baked 6 Pork Sausages 264g 264g	£2.50 £9.47/kg	1.06x
Richmond 8 Thick Pork Sausages 410g 410g	£2.75 £6.71/kg	Richmond 8 Thick Pork Sausages 410g 410g	£2.30 £5.61/kg	0.84x
Oakpark Unsmoked Turkey Breast Rashers x6 150g 150g	£1.75 £11.67/kg	Oakpark Unsmoked Turkey Breast Rashers x6 150g 150g	£2.50 £16.67/kg	1.43x
Oakpark Super Thin Cut American Style Bacon Rashers x16 170g 170g	£2.00 £11.76/kg	Oakpark Super Thin Cut American Style Bacon Rashers x16 170g 170g	£2.00 £11.76/kg	1.00x
Oakpark Smoked Lean Bacon Lardons 130g 130g	£1.75 £13.46/kg	Oakpark Smoked Lean Bacon Lardons 130g 130g	£1.50 £11.54/kg	0.86x
Oakpark Naturally Smoked Turkey Breast Rashers x6 150g 150g	£1.75 £11.67/kg	Oakpark Naturally Smoked Turkey Breast Rashers x6 150g 150g	£2.50 £16.67/kg	1.43x
Lancashire Farm 200g Paneer 200g	£2.25 £11.25/kg	Lancashire Farm 200g Paneer 200g	£2.50 £12.50/kg	1.11x
Herta The Original 10 Chicken Frankfurter 350g 350g	£2.85 £8.14/kg	Herta The Original 10 Chicken Frankfurter 350g 350g	£2.75 £7.86/kg	0.96x
Dairylea Cheese Triangles 16 Pack 250g 250g	£2.95 £11.80/kg	Dairylea Cheese Triangles 16 Pack 250g 250g	£3.00 £12.00/kg	1.02x
Chocomel Chocolate Flavoured Milk Drink 300ml 300ml	£1.85 £6.17/l	Chocomel Chocolate Flavoured Milk Drink 300ml 300ml	£1.80 £6.00/l	0.97x
Activia Peach Fat Free No Added Sugar Gut Health Fruit Yoghurt Multipack 4 x 115g 460g	£2.85 £6.20/kg	Activia Peach Fat Free No Added Sugar Gut Health Fruit Yoghurt Multipack 4 x 115g 460g	£2.75 £5.98/kg	0.96x
Alpro Soya Plant-Based Chilled Drink 1L 1000ml	£2.10 £2.10/l	Alpro Soya Plant-Based Chilled Drink 1L 1000ml	£2.10 £2.10/l	1.00x
Alpro Almond No Sugar Long Life Dairy Free Drink 1L 1000ml	£2.25 £2.25/l	Alpro Almond No Sugar Long Life Dairy Free Drink 1L 1000ml	£2.40 £2.40/l	1.07x
Lindahls Kvarg White Chocolate Flavour 150g 150g	£1.40 £9.33/kg	Lindahls Kvarg White Chocolate Flavour 150g 150g	£1.45 £9.67/kg	1.04x
Activia Strawberry Gut Health Yoghurt Multipack 4x115g 460g	£2.85 £6.20/kg	Activia Strawberry Gut Health Yoghurt Multipack 4x115g 460g	£2.75 £5.98/kg	0.96x
Castello Danish Blue Cheese 150g 150g	£2.00 £13.33/kg	Castello Danish Blue Cheese 150g 150g	£2.80 £18.67/kg	1.40x
Graham's The Family Dairy Protein 25g Strawberry 200g 200g	£1.20 £6.00/kg	Graham's The Family Dairy Protein 25g Strawberry 200g 200g	£1.45 £7.25/kg	1.21x
Dale Farm Fresh Buttermilk 1 Pint/568ml 568ml	£0.75 £1.32/l	Dale Farm Fresh Buttermilk 1 Pint/568ml 568ml	£0.85 £1.50/l	1.13x
Florette Mixed Salad 125g 125g	£1.00 £8.00/kg	Florette Mixed Salad 125g 125g	£1.15 £9.20/kg	1.15x
Dove Anti-Perspirant Aerosol Powder 200ml 200ml	£3.00 £15.00/l	Dove Anti-Perspirant Aerosol Powder 200ml 200ml	£2.90 £14.50/l	0.97x
Ella's Kitchen Organic Strawberries and Apples Baby Pouch 4+ Months 120g 120g	£1.25 £10.42/kg	Ella's Kitchen Organic Strawberries and Apples Baby Pouch 4+ Months 120g 120g	£1.40 £11.67/kg	1.12x
Cow & Gate First Infant milk (Powder) 800g	£10.50 £13.12/kg	Cow & Gate First Infant milk (Powder) 800g	£11.00 £13.75/kg	1.05x
Pantene Smooth & Sleek Conditioner 350ml 350ml	£6.50 £18.57/l	Pantene Smooth & Sleek Conditioner 350ml 350ml	£6.50 £18.57/l	1.00x
Always Sensitive Long Ultra (Size 2) Sanitary Towels Wings 12 Pads 12st	£1.00 £0.08/st	Always Sensitive Long Ultra (Size 2) Sanitary Towels Wings 12 Pads 12st	£1.00 £0.08/st	1.00x
Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML 320ml	£1.00 £3.12/l	Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML 320ml	£1.00 £3.12/l	1.00x
Vanish Oxi Action Fabric Stain Remover Powder 2.1 kg 2100g	£10.00 £4.76/kg	Vanish Oxi Action Fabric Stain Remover Powder 2.1 kg 2100g	£14.00 £6.67/kg	1.40x
Bold Washing Liquid Pods Lavender & Camomile 22 washes 443.3g (22 st) 570g	£7.00 £12.28/kg	Bold Washing Liquid Pods Lavender & Camomile 22 washes 443.3g (22 st) 570g	£6.25 £10.96/kg	0.89x
Cif Infinite Clean Antibacterial Spray Cleaner Lemon & Aloe Vera 280 ml 280ml	£4.00 £14.29/l	Cif Infinite Clean Antibacterial Spray Cleaner Lemon & Aloe Vera 280 ml 280ml	£4.00 £14.29/l	1.00x
Quaker Oat So Simple Classic Banana Porridge Sachets 10x34.8g 348g	£3.75 £10.78/kg	Quaker Oat So Simple Classic Banana Porridge Sachets 10x34.8g 348g	£3.75 £10.78/kg	1.00x
Pringles Minis Sour Cream & Onion Multipack Crisps 6x20g 120g	£2.25 £18.75/kg	Pringles Minis Sour Cream & Onion Multipack Crisps 6x20g 120g	£2.25 £18.75/kg	1.00x
Quaker Oat So Simple Big Bowl Golden Syrup Porridge Sachets 6x49.6g 297.6g	£2.00 £6.72/kg	Quaker Oat So Simple Big Bowl Golden Syrup Porridge Sachets 6x49.6g 297.6g	£1.90 £6.38/kg	0.95x
Barefoot White Zinfandel Rose Wine 750ml 750ml	£6.50 £8.67/l	Barefoot White Zinfandel Rose Wine 750ml 750ml	£7.00 £9.33/l	1.08x
Dairylea Soft Cheese Triangles 8 Pack 125g 125g	£1.75 £14.00/kg	Dairylea Soft Cheese Triangles 8 Pack 125g 125g	£1.75 £14.00/kg	1.00x
Hellmann's Light Mayonnaise Condiment 580 ml 580ml	£3.25 £5.60/l	Hellmann's Light Mayonnaise Condiment 580 ml 580ml	£3.25 £5.60/l	1.00x
Piriteze Hayfever & Allergy Antihistamine Tablets x7 7st	£2.50 £0.36/st	Piriteze Hayfever & Allergy Antihistamine Tablets x7 7st	£3.50 £0.50/st	1.40x
Rowntree's Lollies Sour Watermelon Flavour Sweets Sharing Bag 130g 130g	£1.00 £7.69/kg	Rowntree's Lollies Sour Watermelon Flavour Sweets Sharing Bag 130g 130g	£1.50 £11.54/kg	1.50x
Mr Freeze Jubbly Strawberry Ice Lollies 8 x 62ml 496ml	£1.75 £3.53/l	Mr Freeze Jubbly Strawberry Ice Lollies 8 x 62ml 496ml	£1.65 £3.33/l	0.94x
KitKat F1 Salted Caramel Chocolate Sharing Bar 99g 99g	£1.65 £16.67/kg	KitKat F1 Salted Caramel Chocolate Sharing Bar 99g 99g	£2.00 £20.20/kg	1.21x
Hellmann's Real Mayonnaise Condiment 430 ml 430ml	£2.70 £6.28/l	Hellmann's Real Mayonnaise Condiment 430 ml 430ml	£2.45 £5.70/l	0.91x
Walkers MAX Punchy Paprika Crisps 6 x 27g 162g	£2.25 £13.89/kg	Walkers MAX Punchy Paprika Crisps 6 x 27g 162g	£2.20 £13.58/kg	0.98x
Ben's Original Spicy Mexican Microwave Rice 220g 220g	£1.40 £6.36/kg	Ben's Original Spicy Mexican Microwave Rice 220g 220g	£1.40 £6.36/kg	1.00x
Princes Jack Mackerel Fillets In Sunflower Oil 125G 125g	£1.75 £14.00/kg	Princes Jack Mackerel Fillets In Sunflower Oil 125G 125g	£1.75 £14.00/kg	1.00x
Maggi Maggi Authentic Indian Tangy Tamarind Dipping and Cooking Sauce 425g 425g	£2.00 £4.71/kg	Maggi Maggi Authentic Indian Tangy Tamarind Dipping and Cooking Sauce 425g 425g	£2.30 £5.41/kg	1.15x
Starbucks Multiserve Frappuccino Mocha Chocolate Flavoured Milk Iced Coffee 700ml 700ml	£2.50 £3.57/l	Starbucks Multiserve Frappuccino Mocha Chocolate Flavoured Milk Iced Coffee 700ml 700ml	£3.50 £5.00/l	1.40x
Munch Bunch Squashums yogurt Shapes Strawberry 5x60g 300g	£2.30 £7.67/kg	Munch Bunch Squashums yogurt Shapes Strawberry 5x60g 300g	£2.50 £8.33/kg	1.09x
Coca-Cola Original Taste 8 x 330ml 2640ml	£5.00 £1.89/l	Coca-Cola Original Taste 8 x 330ml 2640ml	£5.75 £2.18/l	1.15x