Iceland vs Tesco — national-brand (Basket A)

An illustrative selection of 100 matched pairs between Iceland and Tesco in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 1526 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Median per-unit ratio across the 100 pairs shown: 1.00×

showing 100 of 1526 pairs. A ratio > 1 means Tesco is dearer per unit than Iceland.

Matched pairs (100)

Iceland product	Iceland price	Tesco product	Tesco price	Tesc/Icel per-unit
Cadbury Dairy Milk &More Nutty Praline Crisp Chocolate Bar 180g 180g	£3.00 £16.67/kg	Cadbury Dairy Milk &More Nutty Praline Crisp Chocolate Bar 180g 180g	£3.25 £18.06/kg	1.08x
Cadbury Fingers White Chocolate Covered Biscuits 114g 114g	£1.50 £13.16/kg	Cadbury Fingers White Chocolate Covered Biscuits 114g 114g	£2.25 £19.74/kg	1.50x
Fox's Chocolatey Biscuits Milk Chocolate Cookies 180g 180g	£2.50 £13.89/kg	Fox's Chocolatey Biscuits Milk Chocolate Cookies 180g 180g	£2.50 £13.89/kg	1.00x
Mentos 35 Gum Pure Fresh Fresh Mint 70g 70g	£2.50 £35.71/kg	Mentos 35 Gum Pure Fresh Fresh Mint 70g 70g	£2.00 £28.57/kg	0.80x
Fox's Favourites Raspberry & Vanilla Jam 'n' Cream 150g 150g	£0.90 £6.00/kg	Fox's Favourites Raspberry & Vanilla Jam 'n' Cream 150g 150g	£1.10 £7.33/kg	1.22x
Milkybar White Chocolate Sharing Block Bar 90g	£1.65 £18.33/kg	Milkybar White Chocolate Sharing Block Bar 90g	£2.00 £22.22/kg	1.21x
Barny Barny 5 pack Chocolate Soft Baked Bears 125g (5 X 25g) 125g	£1.50 £12.00/kg	Barny Barny 5 pack Chocolate Soft Baked Bears 125g (5 X 25g) 125g	£1.25 £10.00/kg	0.83x
Nando's Peri-Peri Sauce Garlic 500g 500g	£4.35 £8.70/kg	Nando's Peri-Peri Sauce Garlic 500g 500g	£4.50 £9.00/kg	1.03x
Heinz BIG SOUP Chunky Chicken and Vegetable 400g 400g	£2.20 £5.50/kg	Heinz BIG SOUP Chunky Chicken and Vegetable 400g 400g	£2.20 £5.50/kg	1.00x
Sun-Pat Smooth Peanut Butter 570g 570g	£3.75 £6.58/kg	Sun-Pat Smooth Peanut Butter 570g 570g	£3.75 £6.58/kg	1.00x
Nando's Perinaise Peri-Peri Mayo Churrasco 265g 265g	£1.75 £6.60/kg	Nando's Perinaise Peri-Peri Mayo Churrasco 265g 265g	£2.60 £9.81/kg	1.49x
Batchelors Original Mushy Peas 300g 300g	£1.00 £3.33/kg	Batchelors Original Mushy Peas 300g 300g	£0.80 £2.67/kg	0.80x
Heinz Cream of Tomato Tinned Soup 4 x 400g 1600g	£3.75 £2.34/kg	Heinz Cream of Tomato Tinned Soup 4 x 400g 1600g	£3.75 £2.34/kg	1.00x
Encona Original Hot Pepper Sauce 285Ml 285ml	£2.15 £7.54/l	Encona Original Hot Pepper Sauce 285Ml 285ml	£1.75 £6.14/l	0.81x
Real Lancashire Eccles Cakes 4st	£2.00 £0.50/st	Real Lancashire Eccles Cakes 4st	£2.50 £0.62/st	1.25x
Warburtons Protein Thin Bagels x4 4st	£1.75 £0.44/st	Warburtons Protein Thin Bagels x4 4st	£1.85 £0.46/st	1.06x
Warburtons 6 x Choc Chip Pancakes 6st	£1.75 £0.29/st	Warburtons 6 x Choc Chip Pancakes 6st	£1.75 £0.29/st	1.00x
Warburtons 4 White Soft Pittas 4st	£1.40 £0.35/st	Warburtons 4 White Soft Pittas 4st	£1.20 £0.30/st	0.86x
Nestle Nestlé Multigrain Breakfast Cereal 500g 500g	£3.50 £7.00/kg	Nestle Nestlé Multigrain Breakfast Cereal 500g 500g	£3.50 £7.00/kg	1.00x
Ovaltine Original Light 300g 300g	£3.40 £11.33/kg	Ovaltine Original Light 300g 300g	£4.30 £14.33/kg	1.26x
Warburtons 6 Thin Bagels Original Soft & Sliced 6st	£1.75 £0.29/st	Warburtons 6 Thin Bagels Original Soft & Sliced 6st	£1.85 £0.31/st	1.06x
The Snack Organisation Rice Crackers - Sour Cream & Chive 100g 100g	£1.00 £10.00/kg	The Snack Organisation Rice Crackers - Sour Cream & Chive 100g 100g	£1.15 £11.50/kg	1.15x
Quaker Oat So Simple Strawberry, Raspberry & Cranberry Porridge Sachets 10x33.9g 339g	£3.75 £11.06/kg	Quaker Oat So Simple Strawberry, Raspberry & Cranberry Porridge Sachets 10x33.9g 339g	£3.75 £11.06/kg	1.00x
Nestlé Golden Nuggets Breakfast Cereal 375g 375g	£3.50 £9.33/kg	Nestlé Golden Nuggets Breakfast Cereal 375g 375g	£3.25 £8.67/kg	0.93x
Dolmio Classics Meatballs Fusilli Pasta Ready Meal 250g 250g	£3.00 £12.00/kg	Dolmio Classics Meatballs Fusilli Pasta Ready Meal 250g 250g	£3.00 £12.00/kg	1.00x
Kellogg's Crunchy Nut Breakfast Cereal 460g 460g	£2.85 £6.20/kg	Kellogg's Crunchy Nut Breakfast Cereal 460g 460g	£3.50 £7.61/kg	1.23x
Kellogg's Rice Krispies Multigrain Shapes Breakfast Cereal 350g 350g	£3.75 £10.71/kg	Kellogg's Rice Krispies Multigrain Shapes Breakfast Cereal 350g 350g	£3.50 £10.00/kg	0.93x
Hartley's Raspberry Flavour Jelly 6 x 125g 750g	£2.75 £3.67/kg	Hartley's Raspberry Flavour Jelly 6 x 125g 750g	£2.50 £3.33/kg	0.91x
Warburtons Family Bakers Fruit Loaf with Cinnamon and Raisin 400g 400g	£2.20 £5.50/kg	Warburtons Family Bakers Fruit Loaf with Cinnamon and Raisin 400g 400g	£2.20 £5.50/kg	1.00x
Nestle Shredded Wheat Bitesize Honey & Nut Breakfast Cereal 500g 500g	£3.50 £7.00/kg	Nestle Shredded Wheat Bitesize Honey & Nut Breakfast Cereal 500g 500g	£3.50 £7.00/kg	1.00x
Koka Oriental Instant Noodles The Original Curry Flavour 85g 85g	£0.55 £6.47/kg	Koka Oriental Instant Noodles The Original Curry Flavour 85g 85g	£0.40 £4.71/kg	0.73x
Warburtons 4 Greek Style Soft Flatbreads 4st	£1.95 £0.49/st	Warburtons 4 Greek Style Soft Flatbreads 4st	£1.95 £0.49/st	1.00x
Jacob's Bites Mature Cheddar & Onion Crackers 125g 125g	£1.25 £10.00/kg	Jacob's Bites Mature Cheddar & Onion Crackers 125g 125g	£2.00 £16.00/kg	1.60x
Warburtons Seeds & Grains Our Dough 400g 400g	£1.85 £4.62/kg	Warburtons Seeds & Grains Our Dough 400g 400g	£1.85 £4.62/kg	1.00x
Flora Original Butter Alternative With Natural Ingredients 450g 450g	£1.90 £4.22/kg	Flora Original Butter Alternative With Natural Ingredients 450g 450g	£2.75 £6.11/kg	1.45x
Shan Seasoning Mix Chaat Masala Tangy Spice Garnish 100g 100g	£1.15 £11.50/kg	Shan Seasoning Mix Chaat Masala Tangy Spice Garnish 100g 100g	£1.15 £11.50/kg	1.00x
Maggi Liquid Seasoning 101ml 100ml	£1.25 £12.50/l	Maggi Liquid Seasoning 101ml 100ml	£1.40 £14.00/l	1.12x
Fanta Orange Zero 2L 2000ml	£2.40 £1.20/l	Fanta Orange Zero 2L 2000ml	£2.20 £1.10/l	0.92x
Coca-Cola Original Taste 150ml 150ml	£0.80 £5.33/l	Coca-Cola Original Taste 150ml 150ml	£0.80 £5.33/l	1.00x
Robinsons Ready to Drink Raspberry & Apple Juice Drink 500ml 500ml	£1.60 £3.20/l	Robinsons Ready to Drink Raspberry & Apple Juice Drink 500ml 500ml	£1.85 £3.70/l	1.16x
Typhoo 240 Premium Everyday Tea Bags 750G 750g	£3.00 £4.00/kg	Typhoo 240 Premium Everyday Tea Bags 750G 750g	£3.30 £4.40/kg	1.10x
Robinsons Mini Apple & Blackcurrant On-The-Go Squash 66ml 66ml	£2.50 £37.88/l	Robinsons Mini Apple & Blackcurrant On-The-Go Squash 66ml 66ml	£3.00 £45.45/l	1.20x
Robinsons Double Strength Orange No Added Sugar Squash 1.75L 1750ml	£3.75 £2.14/l	Robinsons Double Strength Orange No Added Sugar Squash 1.75L 1750ml	£3.75 £2.14/l	1.00x
Tetley 240 Original Tea Bags 750g 750g	£4.50 £6.00/kg	Tetley 240 Original Tea Bags 750g 750g	£4.75 £6.33/kg	1.06x
Tetley Green Tea Lemon Tea Bags x50 100g	£2.75 £27.50/kg	Tetley Green Tea Lemon Tea Bags x50 100g	£3.00 £30.00/kg	1.09x
Oasis Summer Fruits 500ml 500ml	£1.95 £3.90/l	Oasis Summer Fruits 500ml 500ml	£2.15 £4.30/l	1.10x
Purina PURINA ONE Mini Fillets Mixed Selection in Gravy Wet Cat Food 40x85g 3400g	£18.50 £5.44/kg	Purina PURINA ONE Mini Fillets Mixed Selection in Gravy Wet Cat Food 40x85g 3400g	£18.50 £5.44/kg	1.00x
Carling Original Lager Beer Can 4 x 440ml 1760ml	£4.65 £2.64/l	Carling Original Lager Beer Can 4 x 440ml 1760ml	£4.90 £2.78/l	1.05x
Barefoot Merlot Red Wine 750ml 750ml	£8.25 £11.00/l	Barefoot Merlot Red Wine 750ml 750ml	£8.50 £11.33/l	1.03x
Mash Direct Carrot & Parsnip 200g 200g	£1.00 £5.00/kg	Mash Direct Carrot & Parsnip 200g 200g	£0.95 £4.75/kg	0.95x
Louis Jadot Mâcon-Villages 750ml	£6.00 £8.00/l	Louis Jadot Mâcon-Villages 750ml	£12.75 £17.00/l	2.12x
Kronenbourg 1664 Lager Beer 10 x 440ml 4400ml	£12.50 £2.84/l	Kronenbourg 1664 Lager Beer 10 x 440ml 4400ml	£11.00 £2.50/l	0.88x
Birds Eye 40 Breaded Omega 3 Fish Fingers 1.12kg 1120g	£6.50 £5.80/kg	Birds Eye 40 Breaded Omega 3 Fish Fingers 1.12kg 1120g	£6.50 £5.80/kg	1.00x
Kylie Minogue Prosecco Rosé 75cl 750ml	£10.25 £13.67/l	Kylie Minogue Prosecco Rosé 75cl 750ml	£11.50 £15.33/l	1.12x
Old Speckled Hen English Pale Ale 4 x 500ml 2000ml	£6.75 £3.38/l	Old Speckled Hen English Pale Ale 4 x 500ml 2000ml	£5.85 £2.92/l	0.87x
Colman's Classic Comforts Sausage Casserole Meal Maker 39 g 39g	£1.00 £25.64/kg	Colman's Classic Comforts Sausage Casserole Meal Maker 39 g 39g	£1.00 £25.64/kg	1.00x
Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 400g 400g	£2.00 £5.00/kg	Heinz Spaghetti In a Rich Tomato Sauce With Richmond Pork Sausages 400g 400g	£2.00 £5.00/kg	1.00x
Rustlers All Day Breakfast Sausage Muffin 155g 155g	£2.50 £16.13/kg	Rustlers All Day Breakfast Sausage Muffin 155g 155g	£1.90 £12.26/kg	0.76x
Richmond 12 Thick Pork Sausages 615g 615g	£2.50 £4.07/kg	Richmond 12 Thick Pork Sausages 615g 615g	£3.30 £5.37/kg	1.32x
Richmond Ready Baked 6 Pork Sausages 264g 264g	£2.35 £8.90/kg	Richmond Ready Baked 6 Pork Sausages 264g 264g	£2.50 £9.47/kg	1.06x
Richmond 8 Thick Pork Sausages 410g 410g	£2.75 £6.71/kg	Richmond 8 Thick Pork Sausages 410g 410g	£2.20 £5.37/kg	0.80x
Greggs 2 Sausage Bean & Cheese Melts 308g 308g	£3.50 £11.36/kg	Greggs 2 Sausage Bean & Cheese Melts 308g 308g	£3.30 £10.71/kg	0.94x
Onken Mango, Papaya, Passion Fruit Yogurt 450g 450g	£1.95 £4.33/kg	Onken Mango, Papaya, Passion Fruit Yogurt 450g 450g	£1.95 £4.33/kg	1.00x
Nescafe Iced Coffee Latte 750ml 750ml	£2.50 £3.33/l	Nescafe Iced Coffee Latte 750ml 750ml	£3.00 £4.00/l	1.20x
Lancashire Farm Greek Style Yogurt 1kg 1000g	£3.00 £3.00/kg	Lancashire Farm Greek Style Yogurt 1kg 1000g	£3.20 £3.20/kg	1.07x
Cathedral City Minis Extra Mature Cheddar Cheese 6X20G 120g	£2.30 £19.17/kg	Cathedral City Minis Extra Mature Cheddar Cheese 6X20G 120g	£2.10 £17.50/kg	0.91x
Dairylea Cheese Slices x16 300g 300g	£2.85 £9.50/kg	Dairylea Cheese Slices x16 300g 300g	£2.80 £9.33/kg	0.98x
Starbucks Frappuccino Mocha Chocolate Flavoured Milk Iced Coffee 250ml 250ml	£2.20 £8.80/l	Starbucks Frappuccino Mocha Chocolate Flavoured Milk Iced Coffee 250ml 250ml	£2.20 £8.80/l	1.00x
Mattessons 6 Turkey Bacon Rashers Lightly Smoked 150g 150g	£2.50 £16.67/kg	Mattessons 6 Turkey Bacon Rashers Lightly Smoked 150g 150g	£2.50 £16.67/kg	1.00x
Nestle After Eight Mousse 4X57g 228g	£2.10 £9.21/kg	Nestle After Eight Mousse 4X57g 228g	£2.65 £11.62/kg	1.26x
Petits Filous Kids Greek Style Strawberry Yoghurt Pouch 4x85g 340g	£3.00 £8.82/kg	Petits Filous Kids Greek Style Strawberry Yoghurt Pouch 4x85g 340g	£3.00 £8.82/kg	1.00x
Mini Babybel Mini Original Cheese Snacks 6 x 20g 120g	£2.45 £20.42/kg	Mini Babybel Mini Original Cheese Snacks 6 x 20g 120g	£2.45 £20.42/kg	1.00x
Arla LactoFREE Whole Milk Drink 1L 1000ml	£1.50 £1.50/l	Arla LactoFREE Whole Milk Drink 1L 1000ml	£1.95 £1.95/l	1.30x
Lancashire Farm Fat Free Natural Yogurt 1kg 1000g	£2.00 £2.00/kg	Lancashire Farm Fat Free Natural Yogurt 1kg 1000g	£2.25 £2.25/kg	1.12x
Lancashire Farm Natural Bio Yogurt 1kg 1000g	£2.00 £2.00/kg	Lancashire Farm Natural Bio Yogurt 1kg 1000g	£2.25 £2.25/kg	1.12x
Ella's Kitchen Cheesy Pie with Veggies 7+ Months 130g 130g	£1.60 £12.31/kg	Ella's Kitchen Cheesy Pie with Veggies 7+ Months 130g 130g	£1.80 £13.85/kg	1.12x
Aptamil First Infant Milk from Birth 800g 800g	£12.50 £15.62/kg	Aptamil First Infant Milk from Birth 800g 800g	£14.50 £18.12/kg	1.16x
Pampers Baby-Dry Nappy Pants Size 6, 54 Nappies, 13kg-19kg 19000g	£16.00 £0.84/kg	Pampers Baby-Dry Nappy Pants Size 6, 54 Nappies, 13kg-19kg 19000g	£14.00 £0.74/kg	0.88x
Kendamil Organic Follow-On Milk 2 6-12 Months 800g 800g	£13.50 £16.88/kg	Kendamil Organic Follow-On Milk 2 6-12 Months 800g 800g	£15.00 £18.75/kg	1.11x
Cow & Gate Toddler Milk (1-2 years) (Powder) 800g	£10.50 £13.12/kg	Cow & Gate Toddler Milk (1-2 years) (Powder) 800g	£11.00 £13.75/kg	1.05x
Comfort Perfume Creations Fabric Conditioner Passion Bloom 48 washes (1.44 L) 1440ml	£6.25 £4.34/l	Comfort Perfume Creations Fabric Conditioner Passion Bloom 48 washes (1.44 L) 1440ml	£3.75 £2.60/l	0.60x
Fairy Skip The Soak Power Spray Lemon 500ml, Dish & Kitchen Spray, Pre-Treatment 500ml	£3.25 £6.50/l	Fairy Skip The Soak Power Spray Lemon 500ml, Dish & Kitchen Spray, Pre-Treatment 500ml	£3.75 £7.50/l	1.15x
Kleenex Extra Large Tissues - Compact Quad Pack 4st	£5.00 £1.25/st	Kleenex Extra Large Tissues - Compact Quad Pack 4st	£4.75 £1.19/st	0.95x
Bold Washing Liquid Pods Lavender & Camomile 22 washes 443.3g (22 st) 570g	£7.00 £12.28/kg	Bold Washing Liquid Pods Lavender & Camomile 22 washes 443.3g (22 st) 570g	£6.25 £10.96/kg	0.89x
Youngs 16 Seafood Sticks 200G 200g	£1.85 £9.25/kg	Youngs 16 Seafood Sticks 200G 200g	£1.95 £9.75/kg	1.05x
Diet Coke 500ml 500ml	£1.85 £3.70/l	Diet Coke 500ml 500ml	£1.89 £3.78/l	1.02x
Dove Anti-Perspirant Roll On Classic Fresh 50ml 50ml	£1.75 £35.00/l	Dove Anti-Perspirant Roll On Classic Fresh 50ml 50ml	£1.45 £29.00/l	0.83x
Alpro Soya Long Life Drink 1L 1000ml	£1.90 £1.90/l	Alpro Soya Long Life Drink 1L 1000ml	£2.10 £2.10/l	1.11x
Always Ultra Sanitary Towels Moderate Flow Day (Size 2) Wings 20 Pads 20st	£3.50 £0.17/st	Always Ultra Sanitary Towels Moderate Flow Day (Size 2) Wings 20 Pads 20st	£3.40 £0.17/st	0.97x
Homepride Pasta Bake Creamy Tomato & Herb 485g 485g	£2.80 £5.77/kg	Homepride Pasta Bake Creamy Tomato & Herb 485g 485g	£2.65 £5.46/kg	0.95x
Young's Gastro 2 Sea Salt & Cracked Black Pepper Basa Fillets 310g 310g	£4.50 £14.52/kg	Young's Gastro 2 Sea Salt & Cracked Black Pepper Basa Fillets 310g 310g	£5.25 £16.94/kg	1.17x
Walkers Max Strong Jalapeño & Cheese Sharing Crisps 140g 140g	£2.25 £16.07/kg	Walkers Max Strong Jalapeño & Cheese Sharing Crisps 140g 140g	£2.50 £17.86/kg	1.11x
Walkers Squares Variety Multipack Snacks Crisps 12x22g 264g	£3.00 £11.36/kg	Walkers Squares Variety Multipack Snacks Crisps 12x22g 264g	£2.99 £11.33/kg	1.00x
Cadbury Crunchie 425ml 425ml	£3.00 £7.06/l	Cadbury Crunchie 425ml 425ml	£4.50 £10.59/l	1.50x
Walkers Wotsits Giants Sweet & Spicy Sharing Snacks Crisps 130g 130g	£2.25 £17.31/kg	Walkers Wotsits Giants Sweet & Spicy Sharing Snacks Crisps 130g 130g	£2.50 £19.23/kg	1.11x
Kellogg's Red Berries Breakfast Cereal 330g 330g	£3.75 £11.36/kg	Kellogg's Red Berries Breakfast Cereal 330g 330g	£3.50 £10.61/kg	0.93x
Dr Pepper Zero Cherry Crush 2L 2000ml	£2.40 £1.20/l	Dr Pepper Zero Cherry Crush 2L 2000ml	£2.20 £1.10/l	0.92x
Hellmann's Garlic & Herb Sauce 430ml 430ml	£3.50 £8.14/l	Hellmann's Garlic & Herb Sauce 430ml 430ml	£3.50 £8.14/l	1.00x
Rowntree's Fruit Gums Sweets Sharing Bag 150g 150g	£1.00 £6.67/kg	Rowntree's Fruit Gums Sweets Sharing Bag 150g 150g	£1.50 £10.00/kg	1.50x
Extra Plus Deep Clean Sugarfree Chewing Gum Bottle 30 Pieces 30st	£2.85 £0.10/st	Extra Plus Deep Clean Sugarfree Chewing Gum Bottle 30 Pieces 30st	£2.85 £0.10/st	1.00x