Iceland vs Waitrose — national-brand (Basket A)

An illustrative selection of 100 matched pairs between Iceland and Waitrose in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 552 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Median per-unit ratio across the 100 pairs shown: 1.08×

showing 100 of 552 pairs. A ratio > 1 means Waitrose is dearer per unit than Iceland.

Matched pairs (100)

Iceland product	Iceland price	Waitrose product	Waitrose price	Wait/Icel per-unit
Cadbury Dairy Milk &More Nutty Praline Crisp Chocolate Bar 180g 180g	£3.00 £16.67/kg	Cadbury Dairy Milk &More Nutty Praline Crisp Chocolate Bar 180g 180g	£3.80 £21.11/kg	1.27x
Cadbury Dairy Milk &More Caramel Nut Crunch Chocolate Bar 200g 200g	£3.00 £15.00/kg	Cadbury Dairy Milk &More Caramel Nut Crunch Chocolate Bar 200g 200g	£3.80 £19.00/kg	1.27x
McVitie's Dark Chocolate Digestive Biscuits 266g 266g	£1.85 £6.95/kg	McVitie's Dark Chocolate Digestive Biscuits 266g 266g	£2.35 £8.83/kg	1.27x
Cadbury Milk Tray Chocolate Box 312g 312g	£7.00 £22.44/kg	Cadbury Milk Tray Chocolate Box 312g 312g	£7.00 £22.44/kg	1.00x
Fox's Fabulous Triple Chocolate Cookies 180g	£2.50 £13.89/kg	Fox's Fabulous Triple Chocolate Cookies 180g	£2.60 £14.44/kg	1.04x
McVitie's Fruit Shortcake Biscuits 200g 200g	£1.60 £8.00/kg	McVitie's Fruit Shortcake Biscuits 200g 200g	£1.70 £8.50/kg	1.06x
Cadbury Dairy Milk Caramel Chocolate Bar 180 g 180g	£3.00 £16.67/kg	Cadbury Dairy Milk Caramel Chocolate Bar 180 g 180g	£3.00 £16.67/kg	1.00x
Fry's Turkish Delight Chocolate Bar 3 Pack Multipack 153g (3 x 51g) 153g	£1.65 £10.78/kg	Fry's Turkish Delight Chocolate Bar 3 Pack Multipack 153g (3 x 51g) 153g	£2.15 £14.05/kg	1.30x
Rowntree's Fruit Gums Sweets Sharing Bag 150g 150g	£1.00 £6.67/kg	Rowntree's Fruit Gums Sweets Sharing Bag 150g 150g	£1.75 £11.67/kg	1.75x
Hellmann's Buffalo Ranch Mayo 430ml 430ml	£3.50 £8.14/l	Hellmann's Buffalo Ranch Mayo 430ml 430ml	£3.60 £8.37/l	1.03x
Heinz Classic BBQ Sauce 480g 480g	£3.30 £6.88/kg	Heinz Classic BBQ Sauce 480g 480g	£3.40 £7.08/kg	1.03x
Del Monte Fruit Cocktail in Juice 415g 415g	£1.30 £3.13/kg	Del Monte Fruit Cocktail in Juice 415g 415g	£1.40 £3.37/kg	1.08x
Pot Noodle Chicken & Mushroom Instant Noodles Block 112 g 112g	£1.20 £10.71/kg	Pot Noodle Chicken & Mushroom Instant Noodles Block 112 g 112g	£1.30 £11.61/kg	1.08x
Blue Dragon Original Sweet Chilli Dipping Sauce 315g 315g	£2.70 £8.57/kg	Blue Dragon Original Sweet Chilli Dipping Sauce 315g 315g	£3.10 £9.84/kg	1.15x
Marmite Crunchy Peanut Butter 225G 225g	£2.75 £12.22/kg	Marmite Crunchy Peanut Butter 225G 225g	£3.70 £16.44/kg	1.35x
Heinz Potato & Leek Tinned Soup 400g 400g	£1.70 £4.25/kg	Heinz Potato & Leek Tinned Soup 400g 400g	£1.75 £4.38/kg	1.03x
Heinz Spring Vegetable Tinned Soup 400g 400g	£1.70 £4.25/kg	Heinz Spring Vegetable Tinned Soup 400g 400g	£1.75 £4.38/kg	1.03x
Blue Dragon Chow Mein Stir Fry Sauce 120g 120g	£0.75 £6.25/kg	Blue Dragon Chow Mein Stir Fry Sauce 120g 120g	£1.00 £8.33/kg	1.33x
Cadbury Bournville Dark Chocolate Cocoa Powder Tin 250g 250g	£4.45 £17.80/kg	Cadbury Bournville Dark Chocolate Cocoa Powder Tin 250g 250g	£4.80 £19.20/kg	1.08x
Kellogg's Krave Milk Chocolate Breakfast Cereal 410g 410g	£2.85 £6.95/kg	Kellogg's Krave Milk Chocolate Breakfast Cereal 410g 410g	£3.75 £9.15/kg	1.32x
Kellogg's Crunchy Nut Breakfast Cereal 460g 460g	£2.85 £6.20/kg	Kellogg's Crunchy Nut Breakfast Cereal 460g 460g	£3.75 £8.15/kg	1.32x
Real Lancashire Eccles Cakes 4st	£2.00 £0.50/st	Real Lancashire Eccles Cakes 4st	£2.75 £0.69/st	1.38x
Weetabix Crispy Minis Chocolate Chip 500g 500g	£3.50 £7.00/kg	Weetabix Crispy Minis Chocolate Chip 500g 500g	£4.00 £8.00/kg	1.14x
Kellogg's Rice Krispies 430g 430g	£3.75 £8.72/kg	Kellogg's Rice Krispies 430g 430g	£3.75 £8.72/kg	1.00x
Batchelors Super Noodles Chicken Flavour 90g 90g	£1.20 £13.33/kg	Batchelors Super Noodles Chicken Flavour 90g 90g	£1.35 £15.00/kg	1.12x
Warburtons Protein Thin Bagels x4 4st	£1.75 £0.44/st	Warburtons Protein Thin Bagels x4 4st	£1.90 £0.47/st	1.09x
Mr Kipling Mini Battenberg Cakes 5 Pack 5st	£1.25 £0.25/st	Mr Kipling Mini Battenberg Cakes 5 Pack 5st	£3.00 £0.60/st	2.40x
Pot Noodle King Pot Noodle Chicken & Mushroom 114 g 114g	£0.85 £7.46/kg	Pot Noodle King Pot Noodle Chicken & Mushroom 114 g 114g	£1.45 £12.72/kg	1.71x
Mr Kipling Bakewell Cake Slices 6 Pack 6st	£1.37 £0.23/st	Mr Kipling Bakewell Cake Slices 6 Pack 6st	£3.10 £0.52/st	2.26x
Quaker British Porridge Rolled Oats 1kg 1000g	£2.95 £2.95/kg	Quaker British Porridge Rolled Oats 1kg 1000g	£3.20 £3.20/kg	1.08x
Angel Delight Strawberry Flavour 59g 59g	£0.90 £15.25/kg	Angel Delight Strawberry Flavour 59g 59g	£1.00 £16.95/kg	1.11x
Batchelors Super Noodles BBQ Beef Flavour Instant Noodle Block 90g 90g	£1.20 £13.33/kg	Batchelors Super Noodles BBQ Beef Flavour Instant Noodle Block 90g 90g	£1.35 £15.00/kg	1.12x
Kellogg's Rice Krispies Multigrain Shapes Breakfast Cereal 350g 350g	£3.75 £10.71/kg	Kellogg's Rice Krispies Multigrain Shapes Breakfast Cereal 350g 350g	£3.75 £10.71/kg	1.00x
Quaker Oat So Simple Golden Syrup Porridge Pot 57g 57g	£1.30 £22.81/kg	Quaker Oat So Simple Golden Syrup Porridge Pot 57g 57g	£1.35 £23.68/kg	1.04x
Kellogg's Bran Flakes Breakfast Cereal 750g 750g	£3.00 £4.00/kg	Kellogg's Bran Flakes Breakfast Cereal 750g 750g	£3.20 £4.27/kg	1.07x
Quaker Oat So Simple Apple & Blueberry Porridge Pot 57g 57g	£1.30 £22.81/kg	Quaker Oat So Simple Apple & Blueberry Porridge Pot 57g 57g	£1.35 £23.68/kg	1.04x
Scott's Porage Original Porridge Oats 1kg 1000g	£2.95 £2.95/kg	Scott's Porage Original Porridge Oats 1kg 1000g	£3.20 £3.20/kg	1.08x
Jason's White Sourdough 580g	£2.15 £3.71/kg	Jason's White Sourdough 580g	£2.35 £4.05/kg	1.09x
Kellogg's Coco Pops Chocos Chocolate Breakfast Cereal 430g 430g	£3.75 £8.72/kg	Kellogg's Coco Pops Chocos Chocolate Breakfast Cereal 430g 430g	£3.75 £8.72/kg	1.00x
Quaker Oat So Simple Original Porridge Pot 45g 45g	£1.30 £28.89/kg	Quaker Oat So Simple Original Porridge Pot 45g 45g	£1.35 £30.00/kg	1.04x
Weetabix Protein 24 pack cereal 24st	£3.75 £0.16/st	Weetabix Protein 24 pack cereal 24st	£4.00 £0.17/st	1.07x
Ryvita Crackerbread Original Crackers 200g 200g	£1.75 £8.75/kg	Ryvita Crackerbread Original Crackers 200g 200g	£2.30 £11.50/kg	1.31x
Kellogg's Red Berries Breakfast Cereal 500g 500g	£3.85 £7.70/kg	Kellogg's Red Berries Breakfast Cereal 500g 500g	£4.50 £9.00/kg	1.17x
Silver Spoon Sweetener Tablets 400st	£2.00 £0.01/st	Silver Spoon Sweetener Tablets 400st	£2.35 £0.01/st	1.18x
Dreamies Creamy Chicken Cat Treats 40g	£1.50 £37.50/kg	Dreamies Creamy Chicken Cat Treats 40g	£1.60 £40.00/kg	1.07x
Barefoot Malbec Red Wine 750ml 750ml	£7.00 £9.33/l	Barefoot Malbec Red Wine 750ml 750ml	£9.25 £12.33/l	1.32x
BuzzBallz Lime 'Rita Margarita Cocktail 200ml 200ml	£4.50 £22.50/l	BuzzBallz Lime 'Rita Margarita Cocktail 200ml 200ml	£4.05 £20.25/l	0.90x
Sharwood's Oriental Thai Crackers 60g 60g	£2.00 £33.33/kg	Sharwood's Oriental Thai Crackers 60g 60g	£2.30 £38.33/kg	1.15x
Oreo Mini Sandwich 6x55ml 330ml	£3.50 £10.61/l	Oreo Mini Sandwich 6x55ml 330ml	£3.70 £11.21/l	1.06x
Ginsters Cheese & Onion Slice 170g 170g	£2.25 £13.24/kg	Ginsters Cheese & Onion Slice 170g 170g	£2.35 £13.82/kg	1.04x
Snack a Jacks Snack A Jacks Jumbo Salt & Vinegar Rice Cakes Sharing Crisps 117g 117g	£2.50 £21.37/kg	Snack a Jacks Snack A Jacks Jumbo Salt & Vinegar Rice Cakes Sharing Crisps 117g 117g	£2.65 £22.65/kg	1.06x
Walkers Prawn Cocktail Multipack Crisps 6 x 25g 150g	£2.15 £14.33/kg	Walkers Prawn Cocktail Multipack Crisps 6 x 25g 150g	£2.35 £15.67/kg	1.09x
Walkers Ready Salted Multipack Crisps 6x25g 150g	£1.45 £9.67/kg	Walkers Ready Salted Multipack Crisps 6x25g 150g	£2.35 £15.67/kg	1.62x
Rowntree's Watermelon 4 x 73ml (292ml) 292ml	£2.50 £8.56/l	Rowntree's Watermelon 4 x 73ml (292ml) 292ml	£2.65 £9.08/l	1.06x
Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g 140g	£2.50 £17.86/kg	Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g 140g	£2.65 £18.93/kg	1.06x
Ben & Jerry's Phish Food Chocolate & Marshmallow Ice Cream Tub 465ml 465ml	£5.50 £11.83/l	Ben & Jerry's Phish Food Chocolate & Marshmallow Ice Cream Tub 465ml 465ml	£5.80 £12.47/l	1.05x
Ribena Blackcurrant Squash 1.5L 1500ml	£3.00 £2.00/l	Ribena Blackcurrant Squash 1.5L 1500ml	£3.15 £2.10/l	1.05x
Pepsi Max Cherry No Sugar Cola Bottle 2L 2000ml	£2.00 £1.00/l	Pepsi Max Cherry No Sugar Cola Bottle 2L 2000ml	£2.55 £1.27/l	1.27x
Schweppes Slimline Lemonade 2L 2000ml	£1.50 £0.75/l	Schweppes Slimline Lemonade 2L 2000ml	£1.70 £0.85/l	1.13x
Coca-Cola Original Taste 1.25L 1250ml	£2.35 £1.88/l	Coca-Cola Original Taste 1.25L 1250ml	£2.35 £1.88/l	1.00x
Red Bull Energy Drink 355ml 355ml	£2.25 £6.34/l	Red Bull Energy Drink 355ml 355ml	£2.50 £7.04/l	1.11x
Nescafe Espresso Concentrated Iced Mocha 500ml 500ml	£5.00 £10.00/l	Nescafe Espresso Concentrated Iced Mocha 500ml 500ml	£5.25 £10.50/l	1.05x
Lucozade Energy Drink Orange 900ml 900ml	£1.75 £1.94/l	Lucozade Energy Drink Orange 900ml 900ml	£1.90 £2.11/l	1.09x
Fanta Orange 150ml Can 150ml	£0.75 £5.00/l	Fanta Orange 150ml Can 150ml	£0.70 £4.67/l	0.93x
Lucozade Energy Orange 500ml 500ml	£1.60 £3.20/l	Lucozade Energy Orange 500ml 500ml	£1.95 £3.90/l	1.22x
Sprite 150ml 150ml	£0.75 £5.00/l	Sprite 150ml 150ml	£0.70 £4.67/l	0.93x
Monster Energy Drink Ultra Zero Sugar 500ml 500ml	£1.95 £3.90/l	Monster Energy Drink Ultra Zero Sugar 500ml 500ml	£2.10 £4.20/l	1.08x
Diet Coke No Caffeine 2L 2000ml	£2.65 £1.32/l	Diet Coke No Caffeine 2L 2000ml	£2.55 £1.27/l	0.96x
Lurpak Slightly Salted Spreadable Blend of Butter and Rapeseed Oil 250g 250g	£2.40 £9.60/kg	Lurpak Slightly Salted Spreadable Blend of Butter and Rapeseed Oil 250g 250g	£3.75 £15.00/kg	1.56x
Colman's Classic Comforts Beef Casserole Meal Maker 40 g 40g	£1.00 £25.00/kg	Colman's Classic Comforts Beef Casserole Meal Maker 40 g 40g	£1.00 £25.00/kg	1.00x
Old El Paso Smoky BBQ Fajita Seasoning Spice Mx 35g 35g	£1.25 £35.71/kg	Old El Paso Smoky BBQ Fajita Seasoning Spice Mx 35g 35g	£1.30 £37.14/kg	1.04x
ProActiv Buttery Taste Alternative to Spreadable Butter 450g 450g	£4.75 £10.56/kg	ProActiv Buttery Taste Alternative to Spreadable Butter 450g 450g	£5.00 £11.11/kg	1.05x
Philadelphia Original Soft Cream Cheese 165G 165g	£1.35 £8.18/kg	Philadelphia Original Soft Cream Cheese 165G 165g	£2.35 £14.24/kg	1.74x
Alpro Soya Long Life Drink 1L 1000ml	£1.90 £1.90/l	Alpro Soya Long Life Drink 1L 1000ml	£2.00 £2.00/l	1.05x
Dairylea Soft Cheese Triangles 8 Pack 125g 125g	£1.75 £14.00/kg	Dairylea Soft Cheese Triangles 8 Pack 125g 125g	£1.95 £15.60/kg	1.11x
Alpro Oat Plant-Based Chilled Drink Vegan & Dairy Free 1L 1000ml	£2.10 £2.10/l	Alpro Oat Plant-Based Chilled Drink Vegan & Dairy Free 1L 1000ml	£2.20 £2.20/l	1.05x
Philadelphia Original Soft Cheese Family Pack 280g 280g	£3.25 £11.61/kg	Philadelphia Original Soft Cheese Family Pack 280g 280g	£3.40 £12.14/kg	1.05x
Dairylea Cheese Spread 145g 145g	£1.95 £13.45/kg	Dairylea Cheese Spread 145g 145g	£2.10 £14.48/kg	1.08x
Arla Protein Blueberry Yogurt 200g 200g	£1.45 £7.25/kg	Arla Protein Blueberry Yogurt 200g 200g	£1.50 £7.50/kg	1.03x
Alpro Almond No Sugar Long Life Dairy Free Drink 1L 1000ml	£2.25 £2.25/l	Alpro Almond No Sugar Long Life Dairy Free Drink 1L 1000ml	£2.50 £2.50/l	1.11x
All Things Cottage Cheese Natural 240g	£1.85 £7.71/kg	All Things Cottage Cheese Natural 240g	£1.95 £8.12/kg	1.05x
Cathedral City Minis Mature Cheddar Cheese 6X20G 120g	£2.30 £19.17/kg	Cathedral City Minis Mature Cheddar Cheese 6X20G 120g	£2.25 £18.75/kg	0.98x
Starbucks Caffe Latte Iced Coffee 220ml 220ml	£2.20 £10.00/l	Starbucks Caffe Latte Iced Coffee 220ml 220ml	£2.30 £10.45/l	1.05x
Dairylea Cheese Slices 8 Pack Multipack 150g (8 x 18.75g) 150g	£1.70 £11.33/kg	Dairylea Cheese Slices 8 Pack Multipack 150g (8 x 18.75g) 150g	£1.85 £12.33/kg	1.09x
Cathedral City Our Mature Cheddar Cheese 350g 350g	£4.00 £11.43/kg	Cathedral City Our Mature Cheddar Cheese 350g 350g	£4.25 £12.14/kg	1.06x
Actimel Immunity Multifruit Live Yogurt Drinks 800g	£3.75 £4.69/kg	Actimel Immunity Multifruit Live Yogurt Drinks 800g	£4.25 £5.31/kg	1.13x
Cadbury Dairy Milk Buttons Dessert 75g 75g	£1.00 £13.33/kg	Cadbury Dairy Milk Buttons Dessert 75g 75g	£1.50 £20.00/kg	1.50x
Starbucks Skinny Latte Lactose Free Iced Coffee 220ml 220ml	£2.20 £10.00/l	Starbucks Skinny Latte Lactose Free Iced Coffee 220ml 220ml	£2.30 £10.45/l	1.05x
Tampax Compak Regular Tampons With Applicator x18 18st	£2.75 £0.15/st	Tampax Compak Regular Tampons With Applicator x18 18st	£2.85 £0.16/st	1.04x
Aptamil 3 Toddler Milk Formula Powder 1+ Years 800g 800g	£12.50 £15.62/kg	Aptamil 3 Toddler Milk Formula Powder 1+ Years 800g 800g	£15.30 £19.12/kg	1.22x
Colgate Triple Action Toothpaste 75ml 75ml	£1.25 £16.67/l	Colgate Triple Action Toothpaste 75ml 75ml	£1.35 £18.00/l	1.08x
Colgate Maximum Cavity Protection Toothpaste 75ml 75ml	£1.50 £20.00/l	Colgate Maximum Cavity Protection Toothpaste 75ml 75ml	£1.60 £21.33/l	1.07x
Tampax Compak Super Tampons With Applicator x18 18st	£2.75 £0.15/st	Tampax Compak Super Tampons With Applicator x18 18st	£2.85 £0.16/st	1.04x
Pantene Repair & Protect Shampoo 500ml 500ml	£6.50 £13.00/l	Pantene Repair & Protect Shampoo 500ml 500ml	£6.80 £13.60/l	1.05x
Mr Muscle Mr Muscle Sink & Drain Unblocker Gel 1L 1000ml	£4.50 £4.50/l	Mr Muscle Mr Muscle Sink & Drain Unblocker Gel 1L 1000ml	£6.20 £6.20/l	1.38x
Plenty Max Kitchen Roll 1 Roll 2st	£3.50 £1.75/st	Plenty Max Kitchen Roll 1 Roll 2st	£5.15 £2.58/st	1.47x
Fairy Original Washing Up Liquid Green with LiftAction 320ML 320ml	£1.00 £3.12/l	Fairy Original Washing Up Liquid Green with LiftAction 320ML 320ml	£1.25 £3.91/l	1.25x
Dr. Beckmann Carpet Stain Remover 650ml 650ml	£3.50 £5.38/l	Dr. Beckmann Carpet Stain Remover 650ml 650ml	£4.50 £6.92/l	1.29x
Lenor Outdoorable Spring Awakening Fabric Conditioner 60 Washes 840ml	£3.45 £4.11/l	Lenor Outdoorable Spring Awakening Fabric Conditioner 60 Washes 840ml	£6.00 £7.14/l	1.74x
Dettol Sparkling Lemon & Lime Burst Multi Purpose Cleaner 750ml 750ml	£2.50 £3.33/l	Dettol Sparkling Lemon & Lime Burst Multi Purpose Cleaner 750ml 750ml	£3.80 £5.07/l	1.52x