Morrisons vs Ocado — national-brand (Basket A)

An illustrative selection of 100 matched pairs between Morrisons and Ocado in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 4861 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Median per-unit ratio across the 100 pairs shown: 1.00×

showing 100 of 4861 pairs. A ratio > 1 means Ocado is dearer per unit than Morrisons.

Matched pairs (100)

Morrisons product	Morrisons price	Ocado product	Ocado price	Ocad/Morr per-unit
Werther's Original Butter Candies Sugar Free 80g 80g	£1.50 £18.75/kg	Werther's Original Butter Candies Sugar Free 80g 80g	£1.50 £18.75/kg	1.00x
Maltesers Milk Chocolate Gift Box of Chocolates 110g 110g	£3.30 £30.00/kg	Maltesers Milk Chocolate Gift Box of Chocolates 110g 110g	£3.00 £27.27/kg	0.91x
Nairn's Gluten Free Caramelised Biscuit Moments 170g 170g	£2.20 £12.94/kg	Nairn's Gluten Free Caramelised Biscuit Moments 170g 170g	£2.20 £12.94/kg	1.00x
Mentos Fruit 5 Pack 190g	£2.00 £10.53/kg	Mentos Fruit 5 Pack 190g	£2.00 £10.53/kg	1.00x
Barebells Soft Protein Bar Banana Dream 55g 55g	£2.90 £52.73/kg	Barebells Soft Protein Bar Banana Dream 55g 55g	£2.90 £52.73/kg	1.00x
Nature Valley Protein Peanut & Chocolate Cereal Bars 4 x 40g (160g) 160g	£3.00 £18.75/kg	Nature Valley Protein Peanut & Chocolate Cereal Bars 4 x 40g (160g) 160g	£3.00 £18.75/kg	1.00x
Ritter Sport Coffee Duo 218g 218g	£3.50 £16.06/kg	Ritter Sport Coffee Duo 218g 218g	£3.75 £17.20/kg	1.07x
Hellmann's Garlic & Herb Sauce 430ml 430ml	£3.50 £8.14/l	Hellmann's Garlic & Herb Sauce 430ml 430ml	£3.75 £8.72/l	1.07x
Blue Dragon Sweet Chilli & Garlic Stir Fry Sauce 120g 120g	£0.95 £7.92/kg	Blue Dragon Sweet Chilli & Garlic Stir Fry Sauce 120g 120g	£0.95 £7.92/kg	1.00x
Moryn Pickled Gherkins 830g 830g	£2.15 £2.59/kg	Moryn Pickled Gherkins 830g 830g	£2.30 £2.77/kg	1.07x
Ambrosia Traditional Rice Pudding and Sultanas with Nutmeg 400g	£2.20 £5.50/kg	Ambrosia Traditional Rice Pudding and Sultanas with Nutmeg 400g	£2.10 £5.25/kg	0.95x
Whole Earth 100% Peanut Butter Crunchy 340g	£4.00 £11.76/kg	Whole Earth 100% Peanut Butter Crunchy 340g	£4.00 £11.76/kg	1.00x
Al'Fez Natural Tahini Sesame Seeds 125g. 125g	£2.25 £18.00/kg	Al'Fez Natural Tahini Sesame Seeds 125g. 125g	£2.45 £19.60/kg	1.09x
Sarson's Medium Silverskin Pickled Onion (460g) 460g	£2.50 £5.43/kg	Sarson's Medium Silverskin Pickled Onion (460g) 460g	£2.50 £5.43/kg	1.00x
Schwartz Chicken Chasseur Recipe Mix 40g 40g	£1.00 £25.00/kg	Schwartz Chicken Chasseur Recipe Mix 40g 40g	£1.10 £27.50/kg	1.10x
Knorr All Purpose Seasoning Aromat Original 90 g 90g	£1.90 £21.11/kg	Knorr All Purpose Seasoning Aromat Original 90 g 90g	£2.00 £22.22/kg	1.05x
Schwartz Onion Granules 30g	£2.00 £66.67/kg	Schwartz Onion Granules 30g	£2.15 £71.67/kg	1.07x
Purina ONE Urinary Care Dry Cat Food Chicken 750g	£6.00 £8.00/kg	Purina ONE Urinary Care Dry Cat Food Chicken 750g	£5.50 £7.33/kg	0.92x
McCain Home Chips Straight Cut 1kg 1000g	£3.20 £3.20/kg	McCain Home Chips Straight Cut 1kg 1000g	£3.20 £3.20/kg	1.00x
Properchips Sea Salt Lentil Chips 85g 85g	£2.20 £25.88/kg	Properchips Sea Salt Lentil Chips 85g 85g	£2.25 £26.47/kg	1.02x
Osem Bamba Peanut Butter Puffs 100g 100g	£2.00 £20.00/kg	Osem Bamba Peanut Butter Puffs 100g 100g	£2.00 £20.00/kg	1.00x
Whiskas 1+ Dry CHICKEN Cat Food 1.9kg 1900g	£6.00 £3.16/kg	Whiskas 1+ Dry CHICKEN Cat Food 1.9kg 1900g	£6.00 £3.16/kg	1.00x
Jacob's Twiglets Original 150g	£2.50 £16.67/kg	Jacob's Twiglets Original 150g	£2.50 £16.67/kg	1.00x
Casillero del Diablo Cabernet Sauvignon 1.5l 1500ml	£15.50 £10.33/l	Casillero del Diablo Cabernet Sauvignon 1.5l 1500ml	£16.50 £11.00/l	1.06x
Itsu Thai prawn soup dumplings 168g 168g	£3.00 £17.86/kg	Itsu Thai prawn soup dumplings 168g 168g	£3.00 £17.86/kg	1.00x
Propercorn Sweet & Salty Popcorn 30g 30g	£1.00 £33.33/kg	Propercorn Sweet & Salty Popcorn 30g 30g	£1.00 £33.33/kg	1.00x
Tilda Microwave Caribbean Basmati Rice and Peas 250g 250g	£1.25 £5.00/kg	Tilda Microwave Caribbean Basmati Rice and Peas 250g 250g	£1.25 £5.00/kg	1.00x
Mr Kipling 6 Bramley Apple Pies 6st	£3.00 £0.50/st	Mr Kipling 6 Bramley Apple Pies 6st	£3.25 £0.54/st	1.08x
Ben's Original Golden Vegetable Microwave Rice 220g 220g	£1.00 £4.55/kg	Ben's Original Golden Vegetable Microwave Rice 220g 220g	£1.45 £6.59/kg	1.45x
Ryvita Crispbread Sesame Crackers 250g 250g	£1.60 £6.40/kg	Ryvita Crispbread Sesame Crackers 250g 250g	£1.65 £6.60/kg	1.03x
Billington's Dark Brown Soft Sugar 500g	£2.15 £4.30/kg	Billington's Dark Brown Soft Sugar 500g	£2.25 £4.50/kg	1.05x
Hartley's Orange Jelly 500g	£2.25 £4.50/kg	Hartley's Orange Jelly 500g	£2.25 £4.50/kg	1.00x
Tilda Microwave Hot Firecracker Basmati Rice 250g 250g	£1.25 £5.00/kg	Tilda Microwave Hot Firecracker Basmati Rice 250g 250g	£1.25 £5.00/kg	1.00x
Barilla Pasta Penne 500g 500g	£1.00 £2.00/kg	Barilla Pasta Penne 500g 500g	£1.50 £3.00/kg	1.50x
Nickelodeon Cupcake Kit 183g 183g	£2.25 £12.30/kg	Nickelodeon Cupcake Kit 183g 183g	£2.35 £12.84/kg	1.04x
Sun Hee Teriyaki Udon Bowl 240g	£2.20 £9.17/kg	Sun Hee Teriyaki Udon Bowl 240g	£2.40 £10.00/kg	1.09x
Ben's Original Long Grain Microwave Rice 220g	£1.00 £4.55/kg	Ben's Original Long Grain Microwave Rice 220g	£1.00 £4.55/kg	1.00x
Ryvita Ryvita Crispbread Dark Rye Crackers 250g 250g	£1.60 £6.40/kg	Ryvita Ryvita Crispbread Dark Rye Crackers 250g 250g	£1.60 £6.40/kg	1.00x
Tilda Kids Cheese & Tomato Rice 125g 125g	£1.25 £10.00/kg	Tilda Kids Cheese & Tomato Rice 125g 125g	£1.25 £10.00/kg	1.00x
Dina Paninette Large White Bread Wraps 5st	£1.19 £0.24/st	Dina Paninette Large White Bread Wraps 5st	£1.20 £0.24/st	1.01x
Quaker British Porridge Rolled Oats 1kg 1000g	£2.95 £2.95/kg	Quaker British Porridge Rolled Oats 1kg 1000g	£2.95 £2.95/kg	1.00x
Mr Kipling Almond Cake Slices 6 Pack 6st	£2.75 £0.46/st	Mr Kipling Almond Cake Slices 6 Pack 6st	£2.75 £0.46/st	1.00x
Jacob's Bites Sweet Chilli & Sour Cream Crackers 125g 125g	£2.00 £16.00/kg	Jacob's Bites Sweet Chilli & Sour Cream Crackers 125g 125g	£2.00 £16.00/kg	1.00x
Pure Via Stevia 300 Tablets 300st	£2.20 £0.01/st	Pure Via Stevia 300 Tablets 300st	£3.40 £0.01/st	1.55x
Barilla Pasta Spaghetti 500g 500g	£1.00 £2.00/kg	Barilla Pasta Spaghetti 500g 500g	£1.50 £3.00/kg	1.50x
Weetos Chocolatey Hoops 420g 420g	£3.30 £7.86/kg	Weetos Chocolatey Hoops 420g 420g	£3.30 £7.86/kg	1.00x
Tropicana 1.8L Orchard Apple Juice 1800ml	£4.90 £2.72/l	Tropicana 1.8L Orchard Apple Juice 1800ml	£4.90 £2.72/l	1.00x
Barry's Tea Irish Breakfast Tea Bags 250g	£3.80 £15.20/kg	Barry's Tea Irish Breakfast Tea Bags 250g	£4.10 £16.40/kg	1.08x
Naked Rainbow Machine Super Smoothie 750ml 750ml	£4.00 £5.33/l	Naked Rainbow Machine Super Smoothie 750ml 750ml	£4.00 £5.33/l	1.00x
Rocks Fruity Blackcurrants Squash 740ml 740ml	£3.60 £4.86/l	Rocks Fruity Blackcurrants Squash 740ml 740ml	£3.40 £4.59/l	0.94x
Robinsons Mini Orange On-The-Go Squash 66ml 66ml	£3.00 £45.45/l	Robinsons Mini Orange On-The-Go Squash 66ml 66ml	£3.00 £45.45/l	1.00x
San Pellegrino Lemon 1980ml	£5.10 £2.58/l	San Pellegrino Lemon 1980ml	£5.30 £2.68/l	1.04x
Sprite Zero Sugar 2L 2000ml	£2.20 £1.10/l	Sprite Zero Sugar 2L 2000ml	£2.15 £1.07/l	0.98x
Fentimans Ginger Beer 750ml 750ml	£3.60 £4.80/l	Fentimans Ginger Beer 750ml 750ml	£3.75 £5.00/l	1.04x
Ueshima Fuji Mountain Coffee Beans 200g 200g	£5.00 £25.00/kg	Ueshima Fuji Mountain Coffee Beans 200g 200g	£4.75 £23.75/kg	0.95x
Petits Filous Raspberry Dairy Free Kids Yoghurt Pots 4x95g 380g	£2.95 £7.76/kg	Petits Filous Raspberry Dairy Free Kids Yoghurt Pots 4x95g 380g	£2.95 £7.76/kg	1.00x
Alpro Barista Oat 750ml 750ml	£1.75 £2.33/l	Alpro Barista Oat 750ml 750ml	£1.75 £2.33/l	1.00x
Peppa Pig Kids Strawberry Yoghurt Pots 6 x 45g 270g	£1.20 £4.44/kg	Peppa Pig Kids Strawberry Yoghurt Pots 6 x 45g 270g	£1.20 £4.44/kg	1.00x
Bonne Maman Creme Caramel Dessert 400g	£3.20 £8.00/kg	Bonne Maman Creme Caramel Dessert 400g	£3.20 £8.00/kg	1.00x
Bonne Maman Chocolate & Mint Mousse 140g	£2.20 £15.71/kg	Bonne Maman Chocolate & Mint Mousse 140g	£2.20 £15.71/kg	1.00x
Arla LactoFREE Whole Milk Drink 1L 1000ml	£1.95 £1.95/l	Arla LactoFREE Whole Milk Drink 1L 1000ml	£1.95 £1.95/l	1.00x
Fage Total 5% Fat Natural Greek Recipe Strained Yoghurt 150g	£1.50 £10.00/kg	Fage Total 5% Fat Natural Greek Recipe Strained Yoghurt 150g	£1.65 £11.00/kg	1.10x
Bonne Maman Baba au Rhum Dessert 280g	£3.20 £11.43/kg	Bonne Maman Baba au Rhum Dessert 280g	£3.20 £11.43/kg	1.00x
Najma Chicken Slices with Herbs 150g 150g	£3.00 £20.00/kg	Najma Chicken Slices with Herbs 150g 150g	£3.10 £20.67/kg	1.03x
Philadelphia Light Soft Cheese Mini Tubs 140g (4 x 35g) 140g	£1.95 £13.93/kg	Philadelphia Light Soft Cheese Mini Tubs 140g (4 x 35g) 140g	£1.95 £13.93/kg	1.00x
Ambrosia Deluxe Custard Dessert Carton 750g 750g	£3.00 £4.00/kg	Ambrosia Deluxe Custard Dessert Carton 750g 750g	£3.00 £4.00/kg	1.00x
The Laughing Cow Original Cheese Spread Triangles x8 120g 120g	£1.95 £16.25/kg	The Laughing Cow Original Cheese Spread Triangles x8 120g 120g	£1.95 £16.25/kg	1.00x
Apetina Original Paneer Cheese 225g 225g	£2.20 £9.78/kg	Apetina Original Paneer Cheese 225g 225g	£2.20 £9.78/kg	1.00x
Schwartz Sausage Casserole Recipe Mix 35g 35g	£1.00 £28.57/kg	Schwartz Sausage Casserole Recipe Mix 35g 35g	£1.10 £31.43/kg	1.10x
Macsween Scotland's Most Loved Haggis 400g 400g	£3.20 £8.00/kg	Macsween Scotland's Most Loved Haggis 400g 400g	£3.20 £8.00/kg	1.00x
Richmond Vegan & Vegetarian Meat Free 8 Tasty Sausages 304g 304g	£2.40 £7.89/kg	Richmond Vegan & Vegetarian Meat Free 8 Tasty Sausages 304g 304g	£2.40 £7.89/kg	1.00x
Richmond 20 Thick Pork Sausages 860g 860g	£3.50 £4.07/kg	Richmond 20 Thick Pork Sausages 860g 860g	£3.00 £3.49/kg	0.86x
Sokolow Cottage Sausage 280g 280g	£3.50 £12.50/kg	Sokolow Cottage Sausage 280g 280g	£3.60 £12.86/kg	1.03x
Najma Spicy Breaded Chicken Fillets 300g 300g	£4.10 £13.67/kg	Najma Spicy Breaded Chicken Fillets 300g 300g	£4.10 £13.67/kg	1.00x
Heck Simply Chicken Chipolatas 340G 340g	£3.25 £9.56/kg	Heck Simply Chicken Chipolatas 340G 340g	£3.25 £9.56/kg	1.00x
The Black Farmer Premium Pork Sausages 6 Pack 400G 400g	£3.50 £8.75/kg	The Black Farmer Premium Pork Sausages 6 Pack 400G 400g	£3.50 £8.75/kg	1.00x
Birds Eye Classic 4 Beef Quarter Pounders with Onion 454g 454g	£6.00 £13.22/kg	Birds Eye Classic 4 Beef Quarter Pounders with Onion 454g 454g	£6.30 £13.88/kg	1.05x
HECK 97% Pork Gluten Free Sausages 6 pack 400g 400g	£3.25 £8.12/kg	HECK 97% Pork Gluten Free Sausages 6 pack 400g 400g	£3.25 £8.12/kg	1.00x
Birds Eye 6 Crispy Chicken in Tempura Batter 510g 510g	£6.00 £11.76/kg	Birds Eye 6 Crispy Chicken in Tempura Batter 510g 510g	£6.25 £12.25/kg	1.04x
Birds Eye 6 Original Chicken Chargrills 510g 510g	£6.00 £11.76/kg	Birds Eye 6 Original Chicken Chargrills 510g 510g	£6.25 £12.25/kg	1.04x
Birds Eye 2 Peri-Peri Chicken Chargrills 174g 174g	£3.00 £17.24/kg	Birds Eye 2 Peri-Peri Chicken Chargrills 174g 174g	£3.05 £17.53/kg	1.02x
Birds Eye 2 Southern Fried Chicken in Breadcrumbs 180g 180g	£3.00 £16.67/kg	Birds Eye 2 Southern Fried Chicken in Breadcrumbs 180g 180g	£3.05 £16.94/kg	1.02x
Richmond 8 Frozen Meat Free Vegan Sausages 304g 304g	£2.15 £7.07/kg	Richmond 8 Frozen Meat Free Vegan Sausages 304g 304g	£2.20 £7.24/kg	1.02x
Mr Freed's Oak Smoked Salmon 200g 200g	£9.00 £45.00/kg	Mr Freed's Oak Smoked Salmon 200g 200g	£9.20 £46.00/kg	1.02x
John West Skippers Brisling in Tomato Sauce (106g) 106g	£1.50 £14.15/kg	John West Skippers Brisling in Tomato Sauce (106g) 106g	£1.65 £15.57/kg	1.10x
Imperial Leather Cherry Blossom & Almond Oil Foamburst 200ml 200ml	£4.50 £22.50/l	Imperial Leather Cherry Blossom & Almond Oil Foamburst 200ml 200ml	£4.50 £22.50/l	1.00x
Germoloids Triple Action Haemorrhoids (Piles) Cream 55g 55g	£6.70 £121.82/kg	Germoloids Triple Action Haemorrhoids (Piles) Cream 55g 55g	£6.00 £109.09/kg	0.90x
Nurofen Pain Relief 200mg Caplets Ibuprofen 16st	£1.95 £0.12/st	Nurofen Pain Relief 200mg Caplets Ibuprofen 16st	£2.10 £0.13/st	1.08x
Andrex Ultimate Quilts Toilet Tissue 24 Rolls 24st	£14.00 £0.58/st	Andrex Ultimate Quilts Toilet Tissue 24 Rolls 24st	£14.00 £0.58/st	1.00x
Tampax Super Tampons With Cardboard Applicator x 20 20st	£2.00 £0.10/st	Tampax Super Tampons With Cardboard Applicator x 20 20st	£2.00 £0.10/st	1.00x
Domestos Power Foam Arctic Fresh Toilet & Bathroom Cleaner Spray 450 ml 450ml	£3.00 £6.67/l	Domestos Power Foam Arctic Fresh Toilet & Bathroom Cleaner Spray 450 ml 450ml	£3.00 £6.67/l	1.00x
Comfort Scent Booster Molly-Mae x Pure Heaven Scent 460 ml 460ml	£6.00 £13.04/l	Comfort Scent Booster Molly-Mae x Pure Heaven Scent 460 ml 460ml	£4.00 £8.70/l	0.67x
Finish Dishwasher Freshener, Lemon & Lime 60st	£3.00 £0.05/st	Finish Dishwasher Freshener, Lemon & Lime 60st	£3.65 £0.06/st	1.22x
Regina Absorb 2R Kitchen Roll 2st	£4.20 £2.10/st	Regina Absorb 2R Kitchen Roll 2st	£4.25 £2.12/st	1.01x
BrewDog Mackie's Two Scoops Honeycomb Ice Cream Stout 440ml 440ml	£4.00 £9.09/l	BrewDog Mackie's Two Scoops Honeycomb Ice Cream Stout 440ml 440ml	£3.85 £8.75/l	0.96x
OGX Brazilian Keratin Smooth Conditioner for Dry Hair 385ml 385ml	£8.00 £20.78/l	OGX Brazilian Keratin Smooth Conditioner for Dry Hair 385ml 385ml	£8.00 £20.78/l	1.00x
Harry's Truman Starter Park Bright Orange 77g	£14.00 £181.82/kg	Harry's Truman Starter Park Bright Orange 77g	£8.75 £113.64/kg	0.62x
Colgate Plax Cool Mint Mouthwash Alcohol Free 500ml 500ml	£4.50 £9.00/l	Colgate Plax Cool Mint Mouthwash Alcohol Free 500ml 500ml	£4.50 £9.00/l	1.00x
TENA Silhouette Incontinence Pants Cream L 8st	£9.00 £1.12/st	TENA Silhouette Incontinence Pants Cream L 8st	£9.00 £1.12/st	1.00x
Innocent innocent Plus Blue Bolt, Guava, Lime, Apple, Coconut Water & Blue Spirulina Juice + Vitamins 750ml 750ml	£4.00 £5.33/l	Innocent innocent Plus Blue Bolt, Guava, Lime, Apple, Coconut Water & Blue Spirulina Juice + Vitamins 750ml 750ml	£4.00 £5.33/l	1.00x