Morrisons vs Sainsbury's — national-brand (Basket A)

An illustrative selection of 100 matched pairs between Morrisons and Sainsbury's in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 4404 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Median per-unit ratio across the 100 pairs shown: 1.00×

showing 100 of 4404 pairs. A ratio > 1 means Sainsbury's is dearer per unit than Morrisons.

Matched pairs (100)

Morrisons product	Morrisons price	Sainsbury's product	Sainsbury's price	Sain/Morr per-unit
After Eight Dark Mint Chocolate Box 300g 300g	£4.50 £15.00/kg	After Eight Dark Mint Chocolate Box 300g 300g	£4.00 £13.33/kg	0.89x
Tic Tac Two Spearmint Flavour 38.5g 38.5g	£1.70 £44.16/kg	Tic Tac Two Spearmint Flavour 38.5g 38.5g	£1.69 £43.90/kg	0.99x
McVitie's Digestive Biscuits The Light One 250g 250g	£2.00 £8.00/kg	McVitie's Digestive Biscuits The Light One 250g 250g	£1.70 £6.80/kg	0.85x
Swizzels Squashies Drumstick Strawberry & Cream Flavour 140g 140g	£1.00 £7.14/kg	Swizzels Squashies Drumstick Strawberry & Cream Flavour 140g 140g	£1.15 £8.21/kg	1.15x
Shades by Niko Straight Up Strawberry Flavour Sweets 150g 150g	£1.70 £11.33/kg	Shades by Niko Straight Up Strawberry Flavour Sweets 150g 150g	£1.69 £11.27/kg	0.99x
Reese's Peanut Butter White Bar 90g 90g	£1.75 £19.44/kg	Reese's Peanut Butter White Bar 90g 90g	£1.85 £20.56/kg	1.06x
Hartley's Best Strawberry Jam 300g 300g	£1.70 £5.67/kg	Hartley's Best Strawberry Jam 300g 300g	£1.70 £5.67/kg	1.00x
Princes Crab Paste 75g	£0.75 £10.00/kg	Princes Crab Paste 75g	£0.95 £12.67/kg	1.27x
Tabasco Pepper Sauce 57ml 57ml	£2.50 £43.86/l	Tabasco Pepper Sauce 57ml 57ml	£2.50 £43.86/l	1.00x
Heinz Baked Tinned Beans 150g 150g	£0.65 £4.33/kg	Heinz Baked Tinned Beans 150g 150g	£0.65 £4.33/kg	1.00x
Hellmann's Light Mayonnaise Condiment 430 ml 430ml	£2.45 £5.70/l	Hellmann's Light Mayonnaise Condiment 430 ml 430ml	£2.45 £5.70/l	1.00x
Heinz Broccoli & Stilton Soup 400g 400g	£1.69 £4.22/kg	Heinz Broccoli & Stilton Soup 400g 400g	£1.70 £4.25/kg	1.01x
Mr Kipling Strawberries & Cream Tarts 4 Pack 4st	£2.00 £0.50/st	Mr Kipling Strawberries & Cream Tarts 4 Pack 4st	£2.25 £0.56/st	1.12x
Nairn's Rough Oatcakes 291g 291g	£1.60 £5.50/kg	Nairn's Rough Oatcakes 291g 291g	£1.40 £4.81/kg	0.87x
FUEL10K High Protein Golden Syrup Porridge Oat Cereal Pot 70g 70g	£1.40 £20.00/kg	FUEL10K High Protein Golden Syrup Porridge Oat Cereal Pot 70g 70g	£1.40 £20.00/kg	1.00x
Ryvita Crispbread Original Crackers 250g 250g	£1.60 £6.40/kg	Ryvita Crispbread Original Crackers 250g 250g	£1.60 £6.40/kg	1.00x
Rummo Gluten Free Potato Gnocchi 500g 500g	£2.80 £5.60/kg	Rummo Gluten Free Potato Gnocchi 500g 500g	£3.50 £7.00/kg	1.25x
Quaker Oat So Simple Sultanas & Raisins Porridge Sachets 10x38.5g 385g	£3.75 £9.74/kg	Quaker Oat So Simple Sultanas & Raisins Porridge Sachets 10x38.5g 385g	£3.75 £9.74/kg	1.00x
Promise Gluten Free Wholesome Brown Sliced Bread Loaf 480g 480g	£3.60 £7.50/kg	Promise Gluten Free Wholesome Brown Sliced Bread Loaf 480g 480g	£3.90 £8.12/kg	1.08x
Kingsmill 50/50 Bread Medium Sliced Loaf 800g 800g	£1.30 £1.62/kg	Kingsmill 50/50 Bread Medium Sliced Loaf 800g 800g	£1.35 £1.69/kg	1.04x
Napolina Rigatoni 500g 500g	£1.50 £3.00/kg	Napolina Rigatoni 500g 500g	£1.50 £3.00/kg	1.00x
Tilda Microwave Hot Firecracker Basmati Rice 250g 250g	£1.25 £5.00/kg	Tilda Microwave Hot Firecracker Basmati Rice 250g 250g	£1.25 £5.00/kg	1.00x
Hartley's Strawberry Flavour Jelly 4 x 125g (500g) 500g	£2.25 £4.50/kg	Hartley's Strawberry Flavour Jelly 4 x 125g (500g) 500g	£2.25 £4.50/kg	1.00x
Blue Dragon Medium Egg Noodles 250g 250g	£1.50 £6.00/kg	Blue Dragon Medium Egg Noodles 250g 250g	£1.60 £6.40/kg	1.07x
Bakery Delights Crispbakes 125g 125g	£1.20 £9.60/kg	Bakery Delights Crispbakes 125g 125g	£1.20 £9.60/kg	1.00x
Mug Shot Tangy Sweet & Sour Noodles 67g 67g	£1.00 £14.93/kg	Mug Shot Tangy Sweet & Sour Noodles 67g 67g	£1.00 £14.93/kg	1.00x
Brioche Pasquier Pain Au Chocolat 6 Pack 6st	£2.00 £0.33/st	Brioche Pasquier Pain Au Chocolat 6 Pack 6st	£2.00 £0.33/st	1.00x
Warburtons Protein Thin Bagels x4 4st	£1.85 £0.46/st	Warburtons Protein Thin Bagels x4 4st	£1.85 £0.46/st	1.00x
Ainsley Harriott Spice Sensation Cous Cous 100g 100g	£0.95 £9.50/kg	Ainsley Harriott Spice Sensation Cous Cous 100g 100g	£0.95 £9.50/kg	1.00x
Schar Gluten-Free Pizza Base with Sourdough 2 x 150g (300g) 300g	£3.25 £10.83/kg	Schar Gluten-Free Pizza Base with Sourdough 2 x 150g (300g) 300g	£3.25 £10.83/kg	1.00x
McCoy's Cheddar & Onion Multipack Crisps 6 Pack 150g	£2.35 £15.67/kg	McCoy's Cheddar & Onion Multipack Crisps 6 Pack 150g	£2.35 £15.67/kg	1.00x
Cathedral City Spaghetti Carbonara 400g 400g	£4.25 £10.62/kg	Cathedral City Spaghetti Carbonara 400g 400g	£4.25 £10.62/kg	1.00x
Doughlicious Chocolate Chip Ready to Bake Cookie Dough 6 x 34g (204g) 204g	£3.20 £15.69/kg	Doughlicious Chocolate Chip Ready to Bake Cookie Dough 6 x 34g (204g) 204g	£3.20 £15.69/kg	1.00x
YO! 115g Teriyaki Chicken Onigiri 115g	£1.85 £16.09/kg	YO! 115g Teriyaki Chicken Onigiri 115g	£1.85 £16.09/kg	1.00x
Jus-Rol Ready Rolled Shortcrust Pastry Sheet 320g 320g	£1.90 £5.94/kg	Jus-Rol Ready Rolled Shortcrust Pastry Sheet 320g 320g	£2.00 £6.25/kg	1.05x
Lily's Kitchen Cracking Pork with Apple Sausages Dog Treats 70g 70g	£3.70 £52.86/kg	Lily's Kitchen Cracking Pork with Apple Sausages Dog Treats 70g 70g	£3.70 £52.86/kg	1.00x
Marmite Yeast Extract Crisps 6 x 25g 150g	£2.20 £14.67/kg	Marmite Yeast Extract Crisps 6 x 25g 150g	£2.20 £14.67/kg	1.00x
Magnum Mini Double Chocolate & Double Caramel Ice Cream Sticks 6x55ml 330ml	£5.00 £15.15/l	Magnum Mini Double Chocolate & Double Caramel Ice Cream Sticks 6x55ml 330ml	£5.00 £15.15/l	1.00x
Coca-Cola Cherry 1.75L 1750ml	£2.65 £1.51/l	Coca-Cola Cherry 1.75L 1750ml	£2.65 £1.51/l	1.00x
Fever-Tree Refreshingly Light Mediterranean Tonic Water 500ml 500ml	£2.40 £4.80/l	Fever-Tree Refreshingly Light Mediterranean Tonic Water 500ml 500ml	£2.45 £4.90/l	1.02x
Robinsons Apple & Blackcurrant No Added Sugar Squash 1L 1000ml	£1.50 £1.50/l	Robinsons Apple & Blackcurrant No Added Sugar Squash 1L 1000ml	£2.00 £2.00/l	1.33x
Monster Energy Drink 9 x 500ml 4500ml	£12.50 £2.78/l	Monster Energy Drink 9 x 500ml 4500ml	£12.50 £2.78/l	1.00x
Fentimans Ginger Beer 750ml 750ml	£3.60 £4.80/l	Fentimans Ginger Beer 750ml 750ml	£3.60 £4.80/l	1.00x
Oshee Vitamin Water 555ml 555ml	£1.40 £2.52/l	Oshee Vitamin Water 555ml 555ml	£1.40 £2.52/l	1.00x
Cawston Press Brilliant Beetroot Juice 1L 1000ml	£3.35 £3.35/l	Cawston Press Brilliant Beetroot Juice 1L 1000ml	£3.25 £3.25/l	0.97x
Dr Pepper Zero Cherry Crush 500ml 500ml	£2.05 £4.10/l	Dr Pepper Zero Cherry Crush 500ml 500ml	£2.10 £4.20/l	1.02x
Maggi Air Fryer Crispy Southern Seasoning Mix 70g 70g	£0.99 £14.14/kg	Maggi Air Fryer Crispy Southern Seasoning Mix 70g 70g	£0.75 £10.71/kg	0.76x
Maggi Air Fryer Fajita Herbs and Spices Recipe Mix 27g 27g	£1.00 £37.04/kg	Maggi Air Fryer Fajita Herbs and Spices Recipe Mix 27g 27g	£0.75 £27.78/kg	0.75x
Yeo Valley Organic Salted Butter 200g 200g	£3.45 £17.25/kg	Yeo Valley Organic Salted Butter 200g 200g	£3.45 £17.25/kg	1.00x
Lindahls Kvarg Vanilla 150g 150g	£1.25 £8.33/kg	Lindahls Kvarg Vanilla 150g 150g	£1.45 £9.67/kg	1.16x
Oatly The Original Semi Oat Drink 1L 1000ml	£2.00 £2.00/l	Oatly The Original Semi Oat Drink 1L 1000ml	£1.90 £1.90/l	0.95x
Strings & Things Cheestrings 8 x 20g (160g) 160g	£2.95 £18.44/kg	Strings & Things Cheestrings 8 x 20g (160g) 160g	£3.00 £18.75/kg	1.02x
Alpro Barista Almond Long Life Dairy Free Drink 1L 1000ml	£2.30 £2.30/l	Alpro Barista Almond Long Life Dairy Free Drink 1L 1000ml	£2.35 £2.35/l	1.02x
Alpro Blueberry & Cherry Yoghurt Alternative 4x125g 500g	£2.75 £5.50/kg	Alpro Blueberry & Cherry Yoghurt Alternative 4x125g 500g	£2.75 £5.50/kg	1.00x
Gu Ultimate Chocolate Cheesecake Desserts 2x85g 170g	£3.95 £23.24/kg	Gu Ultimate Chocolate Cheesecake Desserts 2x85g 170g	£3.95 £23.24/kg	1.00x
Arla LactoFREE Semi Skimmed Milk Drink 2L 2000ml	£3.15 £1.57/l	Arla LactoFREE Semi Skimmed Milk Drink 2L 2000ml	£3.15 £1.57/l	1.00x
Tarczynski Pork Kabanos Exclusive with Chilli 105g 105g	£2.70 £25.71/kg	Tarczynski Pork Kabanos Exclusive with Chilli 105g 105g	£2.70 £25.71/kg	1.00x
Zott Monte 4 Maxi Milk Dessert & Chocolate + Hazelnut 4 x 100g (400g) 400g	£2.70 £6.75/kg	Zott Monte 4 Maxi Milk Dessert & Chocolate + Hazelnut 4 x 100g (400g) 400g	£2.70 £6.75/kg	1.00x
Muller Corner Strawberry Yogurt 136g	£0.95 £6.99/kg	Muller Corner Strawberry Yogurt 136g	£0.95 £6.99/kg	1.00x
Yop Yop Raspberry Drinking Yoghurt 825g 825g	£2.00 £2.42/kg	Yop Yop Raspberry Drinking Yoghurt 825g 825g	£2.00 £2.42/kg	1.00x
Mattessons Smoked Pork Sausage Original 160g 160g	£2.25 £14.06/kg	Mattessons Smoked Pork Sausage Original 160g 160g	£2.25 £14.06/kg	1.00x
Morliny Sliced Krakowska 80g 80g	£1.30 £16.25/kg	Morliny Sliced Krakowska 80g 80g	£1.30 £16.25/kg	1.00x
Highland Game Venison Steaks 250G 250g	£7.50 £30.00/kg	Highland Game Venison Steaks 250G 250g	£7.50 £30.00/kg	1.00x
Gressingham Impressively Easy Duck Breast Portions 250g 250g	£5.00 £20.00/kg	Gressingham Impressively Easy Duck Breast Portions 250g 250g	£5.00 £20.00/kg	1.00x
Highland Cumberland Venison Sausages 300g	£3.50 £11.67/kg	Highland Cumberland Venison Sausages 300g	£4.00 £13.33/kg	1.14x
The Lions Kingdom Antelope Burgers 240g 240g	£4.50 £18.75/kg	The Lions Kingdom Antelope Burgers 240g 240g	£4.50 £18.75/kg	1.00x
Macsween Scotland's Most Loved Haggis 400g 400g	£3.20 £8.00/kg	Macsween Scotland's Most Loved Haggis 400g 400g	£3.20 £8.00/kg	1.00x
Gressingham Spatchcock Poussin 450G 450g	£4.65 £10.33/kg	Gressingham Spatchcock Poussin 450G 450g	£4.50 £10.00/kg	0.97x
The Jolly Hog Outdoor Bred Proper Porkers 6 British Sausages 400g 400g	£3.75 £9.38/kg	The Jolly Hog Outdoor Bred Proper Porkers 6 British Sausages 400g 400g	£4.50 £11.25/kg	1.20x
Highland Game Venison Grillsteaks 300g 300g	£3.50 £11.67/kg	Highland Game Venison Grillsteaks 300g 300g	£3.50 £11.67/kg	1.00x
Rustlers All Day Breakfast Sausage Muffin 155g 155g	£1.90 £12.26/kg	Rustlers All Day Breakfast Sausage Muffin 155g 155g	£1.90 £12.26/kg	1.00x
Heck 6 Smoky Pork Sausage Rashers 300g 300g	£3.00 £10.00/kg	Heck 6 Smoky Pork Sausage Rashers 300g 300g	£3.00 £10.00/kg	1.00x
Highland Game Smoky Venison Burgers 340g 340g	£3.50 £10.29/kg	Highland Game Smoky Venison Burgers 340g 340g	£4.00 £11.76/kg	1.14x
Krakus Hunters Sausage 270g 270g	£3.00 £11.11/kg	Krakus Hunters Sausage 270g 270g	£3.00 £11.11/kg	1.00x
Ginsters Spicy Sausage & Red Pepper Pasty 180g 180g	£1.50 £8.33/kg	Ginsters Spicy Sausage & Red Pepper Pasty 180g 180g	£2.25 £12.50/kg	1.50x
Mattessons Smoked Pork Sausages Reduced Fat 160g 160g	£2.25 £14.06/kg	Mattessons Smoked Pork Sausages Reduced Fat 160g 160g	£2.25 £14.06/kg	1.00x
The Black Farmer Premium Pork Sausages 6 Pack 400G 400g	£3.50 £8.75/kg	The Black Farmer Premium Pork Sausages 6 Pack 400G 400g	£3.50 £8.75/kg	1.00x
Sokolow Cottage Sausage 280g 280g	£3.50 £12.50/kg	Sokolow Cottage Sausage 280g 280g	£3.50 £12.50/kg	1.00x
Bradley's Traditional Jellied Eels 200g 200g	£3.00 £15.00/kg	Bradley's Traditional Jellied Eels 200g 200g	£3.50 £17.50/kg	1.17x
Ocean Isle Premium Crab Meat 100g	£4.95 £49.50/kg	Ocean Isle Premium Crab Meat 100g	£4.95 £49.50/kg	1.00x
Taj Crushed Ginger 400g 400g	£1.50 £3.75/kg	Taj Crushed Ginger 400g 400g	£1.50 £3.75/kg	1.00x
Taj Crushed Garlic 400g 400g	£1.50 £3.75/kg	Taj Crushed Garlic 400g 400g	£1.50 £3.75/kg	1.00x
Florette Mixed Salad 125g 125g	£1.25 £10.00/kg	Florette Mixed Salad 125g 125g	£1.15 £9.20/kg	0.92x
Albert Bartlett Home Grown Potatoes 2kg 2000g	£2.50 £1.25/kg	Albert Bartlett Home Grown Potatoes 2kg 2000g	£1.99 £0.99/kg	0.80x
Tena Silhouette Incontinence Pants Black M 12 Pack 12st	£9.00 £0.75/st	Tena Silhouette Incontinence Pants Black M 12 Pack 12st	£9.00 £0.75/st	1.00x
Oral-B Advanced Sensitivity Protection Toothpaste 125ml 125ml	£9.00 £72.00/l	Oral-B Advanced Sensitivity Protection Toothpaste 125ml 125ml	£9.00 £72.00/l	1.00x
Allevia 120Mg Hayfever Releif Tablets 7 Pack 7st	£3.75 £0.54/st	Allevia 120Mg Hayfever Releif Tablets 7 Pack 7st	£3.75 £0.54/st	1.00x
Original Source Peach & Dragon Fruit Shower Gel 250ml 250ml	£1.65 £6.60/l	Original Source Peach & Dragon Fruit Shower Gel 250ml 250ml	£1.65 £6.60/l	1.00x
Comfort Fresh Fabric Conditioner Spring Blossom 31 Washes 930ml	£2.00 £2.15/l	Comfort Fresh Fabric Conditioner Spring Blossom 31 Washes 930ml	£2.25 £2.42/l	1.12x
Bloo Brilliant Gel All in 1 Rim Block Arctic Ocean 42g 42g	£2.75 £65.48/kg	Bloo Brilliant Gel All in 1 Rim Block Arctic Ocean 42g 42g	£2.75 £65.48/kg	1.00x
Domestos Power Foam Toilet and Bathroom Limescale Remover 450ml 450ml	£3.50 £7.78/l	Domestos Power Foam Toilet and Bathroom Limescale Remover 450ml 450ml	£3.50 £7.78/l	1.00x
Fairy Max Power Original Washing Up Liquid 730ml 730ml	£3.75 £5.14/l	Fairy Max Power Original Washing Up Liquid 730ml 730ml	£3.75 £5.14/l	1.00x
Aquafresh Complete Care Original Toothpaste 75ml 75ml	£2.00 £26.67/l	Aquafresh Complete Care Original Toothpaste 75ml 75ml	£2.00 £26.67/l	1.00x
Childs Farm Baby Moisturiser 200ml Baby Soft Scent for Newborns & Sensitive Skin 200ml	£5.50 £27.50/l	Childs Farm Baby Moisturiser 200ml Baby Soft Scent for Newborns & Sensitive Skin 200ml	£5.50 £27.50/l	1.00x
Aptamil Comfort From Birth to 12 Months 800g 800g	£19.00 £23.75/kg	Aptamil Comfort From Birth to 12 Months 800g 800g	£19.00 £23.75/kg	1.00x
Pampers 99% Water Baby Wipes, 60 Baby Wet Wipes 60st	£3.00 £0.05/st	Pampers 99% Water Baby Wipes, 60 Baby Wet Wipes 60st	£3.00 £0.05/st	1.00x
Full Circle Brew Co. Looper IPA 440ml 440ml	£3.60 £8.18/l	Full Circle Brew Co. Looper IPA 440ml 440ml	£3.80 £8.64/l	1.06x
Whiskas 1+ Poultry Feasts Adult Wet Cat Food Pouches in Jelly 3400g	£13.75 £4.04/kg	Whiskas 1+ Poultry Feasts Adult Wet Cat Food Pouches in Jelly 3400g	£13.75 £4.04/kg	1.00x
Monkey Shoulder Blended Malt Scotch Whisky 70cl 700ml	£31.00 £44.29/l	Monkey Shoulder Blended Malt Scotch Whisky 70cl 700ml	£31.00 £44.29/l	1.00x
Tropicana Hydrate+ Refreshing Mango With Coconut Water Fruit Juice 850ml 850ml	£3.50 £4.12/l	Tropicana Hydrate+ Refreshing Mango With Coconut Water Fruit Juice 850ml 850ml	£3.50 £4.12/l	1.00x