Morrisons vs Co-op — national-brand (Basket A)

An illustrative selection of 100 matched pairs between Morrisons and Co-op in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 867 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Median per-unit ratio across the 100 pairs shown: 1.18×

showing 100 of 867 pairs. A ratio > 1 means Co-op is dearer per unit than Morrisons.

Matched pairs (100)

Morrisons product	Morrisons price	Co-op product	Co-op price	Co-o/Morr per-unit
Nature Valley Crunchy Oats & Honey Cereal Bars 5 x 42g (210g) 210g	£2.50 £11.90/kg	Nature Valley Crunchy Oats & Honey Cereal Bars 5 x 42g (210g) 210g	£2.85 £13.57/kg	1.14x
Milkybar White Chocolate Sharing Block Bar 90g	£2.00 £22.22/kg	Milkybar White Chocolate Sharing Block Bar 90g	£1.65 £18.33/kg	0.82x
Mrs Crimble's 6 Gluten Free Choc Macaroons (6 st) 195g	£1.80 £9.23/kg	Mrs Crimble's 6 Gluten Free Choc Macaroons (6 st) 195g	£2.10 £10.77/kg	1.17x
Tony's Chocolonely Milk 180g 180g	£4.00 £22.22/kg	Tony's Chocolonely Milk 180g 180g	£4.80 £26.67/kg	1.20x
Cadbury Wispa Gold Chocolate Bar 4 Pack Multipack 153.2g (4 x 38.3g) 153.2g	£2.00 £13.05/kg	Cadbury Wispa Gold Chocolate Bar 4 Pack Multipack 153.2g (4 x 38.3g) 153.2g	£2.45 £15.99/kg	1.23x
Oreo OREO Original Cocoa Sandwich Cookies Pack 154 g 154g	£1.50 £9.74/kg	Oreo OREO Original Cocoa Sandwich Cookies Pack 154 g 154g	£1.85 £12.01/kg	1.23x
Cadbury Dairy Milk Chocolate Orange Buttons Bag 100g 100g	£1.75 £17.50/kg	Cadbury Dairy Milk Chocolate Orange Buttons Bag 100g 100g	£2.45 £24.50/kg	1.40x
Sipsmith London Dry Gin 70cl 700ml	£31.00 £44.29/l	Sipsmith London Dry Gin 70cl 700ml	£23.00 £32.86/l	0.74x
Tyrrells Sea Salt & Cider Vinegar Sharing Crisps 150g 150g	£2.75 £18.33/kg	Tyrrells Sea Salt & Cider Vinegar Sharing Crisps 150g 150g	£2.80 £18.67/kg	1.02x
McCain Potato Hash Browns 625g 625g	£2.70 £4.32/kg	McCain Potato Hash Browns 625g 625g	£3.20 £5.12/kg	1.19x
Nuii 3 Peanut Butter & Canadian Maple Syrup 270ml 270ml	£4.50 £16.67/l	Nuii 3 Peanut Butter & Canadian Maple Syrup 270ml 270ml	£5.50 £20.37/l	1.22x
McIntosh Of Strathmore Macaroni Cheese 250g	£1.75 £7.00/kg	McIntosh Of Strathmore Macaroni Cheese 250g	£2.30 £9.20/kg	1.31x
Ginsters Cheese & Onion Slice 170g 170g	£2.25 £13.24/kg	Ginsters Cheese & Onion Slice 170g 170g	£2.90 £17.06/kg	1.29x
Jura Cask Editions Single Malt Scotch Whisky American Bourbon Cask 70cl 700ml	£35.50 £50.71/l	Jura Cask Editions Single Malt Scotch Whisky American Bourbon Cask 70cl 700ml	£40.70 £58.14/l	1.15x
Glenmorangie The Original 12 Years Old Single Malt Whisky 70cl 700ml	£40.50 £57.86/l	Glenmorangie The Original 12 Years Old Single Malt Whisky 70cl 700ml	£44.50 £63.57/l	1.10x
Trivento Reserve Malbec 75cl 750ml	£8.75 £11.67/l	Trivento Reserve Malbec 75cl 750ml	£9.85 £13.13/l	1.13x
Whitley Neill Rhubarb & Ginger Gin 70cl 700ml	£28.00 £40.00/l	Whitley Neill Rhubarb & Ginger Gin 70cl 700ml	£34.25 £48.93/l	1.22x
Pizza Express House Light Dressing 235ml 235ml	£2.95 £12.55/l	Pizza Express House Light Dressing 235ml 235ml	£3.55 £15.11/l	1.20x
Heinz Potato & Leek Tinned Soup 400g 400g	£1.70 £4.25/kg	Heinz Potato & Leek Tinned Soup 400g 400g	£1.90 £4.75/kg	1.12x
Bonne Maman Raspberry Conserve 370g 370g	£2.70 £7.30/kg	Bonne Maman Raspberry Conserve 370g 370g	£4.20 £11.35/kg	1.56x
Pot Noodle Beef & Tomato Instant Snack 90 g 90g	£1.20 £13.33/kg	Pot Noodle Beef & Tomato Instant Snack 90 g 90g	£1.30 £14.44/kg	1.08x
Kikkoman Soy Sauce 150ml, Naturally Brewed 150ml	£3.00 £20.00/l	Kikkoman Soy Sauce 150ml, Naturally Brewed 150ml	£3.80 £25.33/l	1.27x
Tabasco Pepper Sauce 57ml 57ml	£2.50 £43.86/l	Tabasco Pepper Sauce 57ml 57ml	£3.10 £54.39/l	1.24x
Napolina Passata Sieved Tomatoes 500g 500g	£1.20 £2.40/kg	Napolina Passata Sieved Tomatoes 500g 500g	£1.75 £3.50/kg	1.46x
Mr Kipling Lemon Layered Cake Slices 6 Pack 6st	£2.75 £0.46/st	Mr Kipling Lemon Layered Cake Slices 6 Pack 6st	£3.40 £0.57/st	1.24x
Barilla Pasta Spaghetti 500g 500g	£1.00 £2.00/kg	Barilla Pasta Spaghetti 500g 500g	£1.80 £3.60/kg	1.80x
Kellogg's Corn Flakes Breakfast Cereal 450g 450g	£2.75 £6.11/kg	Kellogg's Corn Flakes Breakfast Cereal 450g 450g	£2.80 £6.22/kg	1.02x
Laila Basmati Rice 5kg 5000g	£11.50 £2.30/kg	Laila Basmati Rice 5kg 5000g	£8.00 £1.60/kg	0.70x
Alpen Original Muesli 550g 550g	£3.10 £5.64/kg	Alpen Original Muesli 550g 550g	£3.80 £6.91/kg	1.23x
Batchelors Pasta 'n' Sauce Cheese & Broccoli Flavour Instant Pasta Pot 65g 65g	£1.20 £18.46/kg	Batchelors Pasta 'n' Sauce Cheese & Broccoli Flavour Instant Pasta Pot 65g 65g	£1.25 £19.23/kg	1.04x
FREEE by Doves Farm FREEE Gluten Free Plain White Flour 1kg 1000g	£1.95 £1.95/kg	FREEE by Doves Farm FREEE Gluten Free Plain White Flour 1kg 1000g	£2.65 £2.65/kg	1.36x
Ben's Original Spicy Mexican Microwave Rice 220g 220g	£1.00 £4.55/kg	Ben's Original Spicy Mexican Microwave Rice 220g 220g	£1.65 £7.50/kg	1.65x
Napolina Spaghetti 500g 500g	£1.50 £3.00/kg	Napolina Spaghetti 500g 500g	£1.85 £3.70/kg	1.23x
Pot Noodle Beef & Tomato King Pot Noodle 114 g 114g	£1.40 £12.28/kg	Pot Noodle Beef & Tomato King Pot Noodle 114 g 114g	£1.45 £12.72/kg	1.04x
Maggi 3 Minute Instant Noodles Chicken Flavour 4 x 59g 236g	£2.00 £8.47/kg	Maggi 3 Minute Instant Noodles Chicken Flavour 4 x 59g 236g	£1.70 £7.20/kg	0.85x
Pot Noodle Standard Pot Noodle Chicken & Mushroom 90 g 90g	£1.20 £13.33/kg	Pot Noodle Standard Pot Noodle Chicken & Mushroom 90 g 90g	£1.30 £14.44/kg	1.08x
Batchelors Pasta 'n' Sauce Mac 'n' Cheese Pasta Sachet 99g 99g	£1.20 £12.12/kg	Batchelors Pasta 'n' Sauce Mac 'n' Cheese Pasta Sachet 99g 99g	£1.20 £12.12/kg	1.00x
Scott's Porage Original Porridge Oats 1kg 1000g	£2.95 £2.95/kg	Scott's Porage Original Porridge Oats 1kg 1000g	£3.45 £3.45/kg	1.17x
Ben's Original Basmati Microwave Rice 220g 220g	£1.00 £4.55/kg	Ben's Original Basmati Microwave Rice 220g 220g	£1.15 £5.23/kg	1.15x
Warburtons 6 Crumpets 6st	£0.90 £0.15/st	Warburtons 6 Crumpets 6st	£0.95 £0.16/st	1.06x
Warburtons 4 Protein Soft Pittas 4st	£1.65 £0.41/st	Warburtons 4 Protein Soft Pittas 4st	£2.10 £0.53/st	1.27x
Mr Kipling 6 Bramley Apple Pies 6st	£3.00 £0.50/st	Mr Kipling 6 Bramley Apple Pies 6st	£3.20 £0.53/st	1.07x
Batchelors Super Noodles BBQ Beef Flavour Instant Noodle Block 90g 90g	£1.20 £13.33/kg	Batchelors Super Noodles BBQ Beef Flavour Instant Noodle Block 90g 90g	£1.25 £13.89/kg	1.04x
Kellogg's Coco Pops Chocolate Breakfast Cereal 420g 420g	£3.50 £8.33/kg	Kellogg's Coco Pops Chocolate Breakfast Cereal 420g 420g	£4.25 £10.12/kg	1.21x
Haribo Chamallows Marshmallows Share Bag 140g 140g	£1.25 £8.93/kg	Haribo Chamallows Marshmallows Share Bag 140g 140g	£1.35 £9.64/kg	1.08x
Innocent Apple Juice Family Size 1.35L 1350ml	£4.40 £3.26/l	Innocent Apple Juice Family Size 1.35L 1350ml	£5.25 £3.89/l	1.19x
Monster Drink Ultra Strawberry Dreams Zero Sugar 500ml 500ml	£2.10 £4.20/l	Monster Drink Ultra Strawberry Dreams Zero Sugar 500ml 500ml	£1.85 £3.70/l	0.88x
Innocent innocent pure Orange Juice Smooth 1.35L 1350ml	£4.40 £3.26/l	Innocent innocent pure Orange Juice Smooth 1.35L 1350ml	£5.25 £3.89/l	1.19x
Pepsi Max No Caffeine No Sugar Bottle 2L 2000ml	£2.45 £1.23/l	Pepsi Max No Caffeine No Sugar Bottle 2L 2000ml	£2.30 £1.15/l	0.94x
Taylors of Harrogate Decaffé Ground Roast Coffee 200g 200g	£5.75 £28.75/kg	Taylors of Harrogate Decaffé Ground Roast Coffee 200g 200g	£5.15 £25.75/kg	0.90x
Innocent innocent pure Orange Juice Smooth 900ml 900ml	£3.20 £3.56/l	Innocent innocent pure Orange Juice Smooth 900ml 900ml	£3.85 £4.28/l	1.20x
PG Tips 70 Decaf Tea Bags 203g 203g	£3.00 £14.78/kg	PG Tips 70 Decaf Tea Bags 203g 203g	£3.95 £19.46/kg	1.32x
TrueStart Barista Grade Decaf Instant Coffee 100g 100g	£5.75 £57.50/kg	TrueStart Barista Grade Decaf Instant Coffee 100g 100g	£4.00 £40.00/kg	0.70x
Dr Pepper Zero 2L 2000ml	£2.20 £1.10/l	Dr Pepper Zero 2L 2000ml	£2.10 £1.05/l	0.95x
Flora Buttery Butter Alternative With Natural Ingredients 450g 450g	£1.95 £4.33/kg	Flora Buttery Butter Alternative With Natural Ingredients 450g 450g	£2.65 £5.89/kg	1.36x
Frylight 1 Cal Sunflower Oil Cooking Spray 190ml 190ml	£2.75 £14.47/l	Frylight 1 Cal Sunflower Oil Cooking Spray 190ml 190ml	£3.20 £16.84/l	1.16x
Lurpak Plant Based Alternative to Spreadable or Butter 400g 400g	£3.95 £9.88/kg	Lurpak Plant Based Alternative to Spreadable or Butter 400g 400g	£4.80 £12.00/kg	1.22x
Philadelphia Light 165g 165g	£2.25 £13.64/kg	Philadelphia Light 165g 165g	£2.65 £16.06/kg	1.18x
Onken Cherry Yogurt 450g 450g	£1.95 £4.33/kg	Onken Cherry Yogurt 450g 450g	£2.40 £5.33/kg	1.23x
Onken 0% Fat Strawberry Yogurt 450g 450g	£1.95 £4.33/kg	Onken 0% Fat Strawberry Yogurt 450g 450g	£2.40 £5.33/kg	1.23x
Philadelphia Garlic & Herbs Soft Cream Cheese 165g 165g	£2.25 £13.64/kg	Philadelphia Garlic & Herbs Soft Cream Cheese 165g 165g	£2.65 £16.06/kg	1.18x
Arla LactoFREE LactoFREE Semi Skimmed Milk Drink 1L 1000ml	£1.95 £1.95/l	Arla LactoFREE LactoFREE Semi Skimmed Milk Drink 1L 1000ml	£2.45 £2.45/l	1.26x
Onken Mango, Papaya, Passion Fruit Yogurt 450g 450g	£1.95 £4.33/kg	Onken Mango, Papaya, Passion Fruit Yogurt 450g 450g	£2.40 £5.33/kg	1.23x
Najma Tikka Style Chicken Slices 150g 150g	£2.90 £19.33/kg	Najma Tikka Style Chicken Slices 150g 150g	£3.40 £22.67/kg	1.17x
Lancashire Farm Natural Bio Yogurt 1kg 1000g	£2.25 £2.25/kg	Lancashire Farm Natural Bio Yogurt 1kg 1000g	£2.65 £2.65/kg	1.18x
Pilgrims Choice Pilgrims Choice Extra Mature Cheddar 350g 350g	£4.19 £11.97/kg	Pilgrims Choice Pilgrims Choice Extra Mature Cheddar 350g 350g	£5.15 £14.71/kg	1.23x
Onken 0% Fat Vanilla Yogurt 450g 450g	£1.95 £4.33/kg	Onken 0% Fat Vanilla Yogurt 450g 450g	£2.40 £5.33/kg	1.23x
Oatly ! Oat Drink Barista Edition 1L 1000ml	£2.20 £2.20/l	Oatly ! Oat Drink Barista Edition 1L 1000ml	£2.70 £2.70/l	1.23x
Cathedral City Lighter Mature Cheddar Cheese 350g 350g	£3.75 £10.71/kg	Cathedral City Lighter Mature Cheddar Cheese 350g 350g	£4.65 £13.29/kg	1.24x
Gu Salted Caramel Cheesecake Dessert 2x82g 164g	£3.95 £24.09/kg	Gu Salted Caramel Cheesecake Dessert 2x82g 164g	£3.75 £22.87/kg	0.95x
The Jolly Hog 6 Outdoor Bred Unsmoked Back Bacon British Rashers 200g 200g	£3.60 £18.00/kg	The Jolly Hog 6 Outdoor Bred Unsmoked Back Bacon British Rashers 200g 200g	£4.00 £20.00/kg	1.11x
Simon Howie Original Haggis 454g 454g	£2.75 £6.06/kg	Simon Howie Original Haggis 454g 454g	£3.25 £7.16/kg	1.18x
Simon Howie 4 Premium Steak Lorne 270g 270g	£2.50 £9.26/kg	Simon Howie 4 Premium Steak Lorne 270g 270g	£3.30 £12.22/kg	1.32x
Shazans Chicken Breast Fillets 450g 450g	£5.00 £11.11/kg	Shazans Chicken Breast Fillets 450g 450g	£5.50 £12.22/kg	1.10x
Shazans Chicken Drumsticks 1kg 1000g	£4.45 £4.45/kg	Shazans Chicken Drumsticks 1kg 1000g	£5.15 £5.15/kg	1.16x
Shazans Chicken Mini Fillets 500g 500g	£4.70 £9.40/kg	Shazans Chicken Mini Fillets 500g 500g	£5.50 £11.00/kg	1.17x
Shazans Chicken Thigh Fillets 600g 600g	£4.70 £7.83/kg	Shazans Chicken Thigh Fillets 600g 600g	£5.50 £9.17/kg	1.17x
Richmond 12 Frozen Thick Pork Sausages 516g 516g	£2.50 £4.84/kg	Richmond 12 Frozen Thick Pork Sausages 516g 516g	£2.90 £5.62/kg	1.16x
Richmond Vegan & Vegetarian Meat Free 8 Tasty Sausages 304g 304g	£2.40 £7.89/kg	Richmond Vegan & Vegetarian Meat Free 8 Tasty Sausages 304g 304g	£3.00 £9.87/kg	1.25x
Simon Howie Wee Breakfast Pack 350g 350g	£3.00 £8.57/kg	Simon Howie Wee Breakfast Pack 350g 350g	£3.00 £8.57/kg	1.00x
SMA Follow-on Baby Milk Powder Formula 6-12 Months 800 g 800g	£12.75 £15.94/kg	SMA Follow-on Baby Milk Powder Formula 6-12 Months 800 g 800g	£14.00 £17.50/kg	1.10x
MAM ORIGINAL 18-36M SOOTHER 2PK 2st	£8.60 £4.30/st	MAM ORIGINAL 18-36M SOOTHER 2PK 2st	£9.15 £4.58/st	1.06x
Little Freddie Organic Blueberry & Banana Greek Style Yoghurt Baby Food Pouch 6+ Months 100g 100g	£1.45 £14.50/kg	Little Freddie Organic Blueberry & Banana Greek Style Yoghurt Baby Food Pouch 6+ Months 100g 100g	£1.80 £18.00/kg	1.24x
Little Freddie Organic Banana Greek Style Yoghurt Baby Food Pouch 6+ Months 100g 100g	£1.45 £14.50/kg	Little Freddie Organic Banana Greek Style Yoghurt Baby Food Pouch 6+ Months 100g 100g	£1.60 £16.00/kg	1.10x
Ella's Kitchen Sweetcorn + Carrot Melty Sticks 7+ Months 16g 17g	£1.30 £76.47/kg	Ella's Kitchen Sweetcorn + Carrot Melty Sticks 7+ Months 16g 17g	£1.65 £97.06/kg	1.27x
Cif Infinite Clean All in One Cleaner Lime & Lemongrass 280 ml 280ml	£4.00 £14.29/l	Cif Infinite Clean All in One Cleaner Lime & Lemongrass 280 ml 280ml	£4.80 £17.14/l	1.20x
Dettol Antibacterial Surface Cleanser Spray 750ml 750ml	£2.70 £3.60/l	Dettol Antibacterial Surface Cleanser Spray 750ml 750ml	£3.20 £4.27/l	1.19x
Cif Infinite Clean All in One Cleaner Lavender & Eucalyptus 280 ml 280ml	£4.00 £14.29/l	Cif Infinite Clean All in One Cleaner Lavender & Eucalyptus 280 ml 280ml	£4.80 £17.14/l	1.20x
Fairy Non Bio Detergent Gel 26 Washes 858ml	£7.00 £8.16/l	Fairy Non Bio Detergent Gel 26 Washes 858ml	£5.50 £6.41/l	0.79x
Comfort Perfume Creations Fabric Conditioner Passion Bloom 48 washes (1.44 L) 1440ml	£4.00 £2.78/l	Comfort Perfume Creations Fabric Conditioner Passion Bloom 48 washes (1.44 L) 1440ml	£3.25 £2.26/l	0.81x
PG Tips Original Black Tea 160 Tea Bags 464g 464g	£5.00 £10.78/kg	PG Tips Original Black Tea 160 Tea Bags 464g 464g	£5.65 £12.18/kg	1.13x
Lipton 10 x 3.5g Hibiscus Raspberry Pyramid Ice Tea Bags 35g	£3.75 £107.14/kg	Lipton 10 x 3.5g Hibiscus Raspberry Pyramid Ice Tea Bags 35g	£4.00 £114.29/kg	1.07x
Popchips popchips Barbeque Sharing Crisps 85g 85g	£2.25 £26.47/kg	Popchips popchips Barbeque Sharing Crisps 85g 85g	£2.65 £31.18/kg	1.18x
Anchor Spreadable Blend of Butter and Rapeseed Oil 400g 400g	£4.10 £10.25/kg	Anchor Spreadable Blend of Butter and Rapeseed Oil 400g 400g	£4.75 £11.88/kg	1.16x
Cathedral City Our Mature Cheddar Cheese 350g 350g	£3.75 £10.71/kg	Cathedral City Our Mature Cheddar Cheese 350g 350g	£4.65 £13.29/kg	1.24x
Buckwud Organic Classic Candian Maple Syrup 250g 250g	£6.20 £24.80/kg	Buckwud Organic Classic Candian Maple Syrup 250g 250g	£7.75 £31.00/kg	1.25x
Pringles Sour Cream & Onion 165g 165g	£2.50 £15.15/kg	Pringles Sour Cream & Onion 165g 165g	£2.50 £15.15/kg	1.00x
Rowse Manuka 100+ MGO 225g 225g	£9.50 £42.22/kg	Rowse Manuka 100+ MGO 225g 225g	£11.75 £52.22/kg	1.24x
Pedigree ® TASTY MINIS Adult Dog Treats Chicken & Duck Chewy Cubes 130g 130g	£1.45 £11.15/kg	Pedigree ® TASTY MINIS Adult Dog Treats Chicken & Duck Chewy Cubes 130g 130g	£1.60 £12.31/kg	1.10x
Haagen-Dazs Salted Caramel Ice Cream 460ml 460ml	£5.75 £12.50/l	Haagen-Dazs Salted Caramel Ice Cream 460ml 460ml	£6.65 £14.46/l	1.16x