Morrisons vs Waitrose — national-brand (Basket A)

An illustrative selection of 100 matched pairs between Morrisons and Waitrose in the Pricemonitor national-brand (Basket A), weighted across product categories (full set: 2861 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap.

Matched pairs (100)

Morrisons product	Morrisons price	Waitrose product	Waitrose price	Wait/Morr per-unit
John West No Drain Tuna Chunks with a Little Sunflower Oil MSC 3x100g 300g	£3.75 £12.50/kg	John West No Drain Tuna Chunks with a Little Sunflower Oil MSC 3x100g 300g	£5.25 £17.50/kg	1.40x
Loyd Grossman Tomato & Basil Pasta Sauce Jar 350g 350g	£3.00 £8.57/kg	Loyd Grossman Tomato & Basil Pasta Sauce Jar 350g 350g	£3.00 £8.57/kg	1.00x
Oxo Ready to Use Stock Signature Succulent Chicken 500ml 500ml	£2.50 £5.00/l	Oxo Ready to Use Stock Signature Succulent Chicken 500ml 500ml	£2.60 £5.20/l	1.04x
Bold Bean Co Queen Butter Beans 570g 570g	£3.25 £5.70/kg	Bold Bean Co Queen Butter Beans 570g 570g	£3.50 £6.14/kg	1.08x
Manlife Deep Roast Smooth Peanut Butter 275g 275g	£4.00 £14.55/kg	Manlife Deep Roast Smooth Peanut Butter 275g 275g	£4.00 £14.55/kg	1.00x
Capsicana Latin Flavour Mexican Style Chilli & Honey Fajita Sizzle Paste 60g 60g	£1.60 £26.67/kg	Capsicana Latin Flavour Mexican Style Chilli & Honey Fajita Sizzle Paste 60g 60g	£1.80 £30.00/kg	1.12x
Cirio Tomato Puree 140g 140g	£1.50 £10.71/kg	Cirio Tomato Puree 140g 140g	£1.60 £11.43/kg	1.07x
Anchor Salted Butter 200g 200g	£2.45 £12.25/kg	Anchor Salted Butter 200g 200g	£2.75 £13.75/kg	1.12x
Filippo Berio Special Selection Extra Virgin Olive Oil 500ml	£10.00 £20.00/l	Filippo Berio Special Selection Extra Virgin Olive Oil 500ml	£10.00 £20.00/l	1.00x
Lurpak Slightly Salted Butter 200g 200g	£2.70 £13.50/kg	Lurpak Slightly Salted Butter 200g 200g	£2.95 £14.75/kg	1.09x
Grenade Protein Bar Fudged Up Fudge Flavour 60g 60g	£2.70 £45.00/kg	Grenade Protein Bar Fudged Up Fudge Flavour 60g 60g	£2.90 £48.33/kg	1.07x
Cadbury Animals 99.5g	£1.50 £15.08/kg	Cadbury Animals 99.5g	£1.60 £16.08/kg	1.07x
LU Le Petit Beurre Salted Butter Biscuits 167g	£2.25 £13.47/kg	LU Le Petit Beurre Salted Butter Biscuits 167g	£2.35 £14.07/kg	1.04x
Ombar Blonde Caramelised white Choco Bar 70g 70g	£3.30 £47.14/kg	Ombar Blonde Caramelised white Choco Bar 70g 70g	£3.30 £47.14/kg	1.00x
Cadbury Dairy Milk Mega Buttons 192g	£2.25 £11.72/kg	Cadbury Dairy Milk Mega Buttons 192g	£3.75 £19.53/kg	1.67x
Lindt Lindor Assorted Chocolate Truffles Box 200g 200g	£7.50 £37.50/kg	Lindt Lindor Assorted Chocolate Truffles Box 200g 200g	£7.50 £37.50/kg	1.00x
Cadbury Wispa Chocolate Bar 4 Pack Multipack 111g (4 x 27.75g) 111.6g	£2.00 £17.92/kg	Cadbury Wispa Chocolate Bar 4 Pack Multipack 111g (4 x 27.75g) 111.6g	£2.70 £24.19/kg	1.35x
Kellogg's Krave Milk Chocolate Breakfast Cereal 410g 410g	£3.50 £8.54/kg	Kellogg's Krave Milk Chocolate Breakfast Cereal 410g 410g	£3.75 £9.15/kg	1.07x
Jacob's Biscuits for Cheese 8 Variety Assortment 300g 300g	£4.00 £13.33/kg	Jacob's Biscuits for Cheese 8 Variety Assortment 300g 300g	£4.25 £14.17/kg	1.06x
Carr's Melts Cheese Crackers 150g 150g	£2.00 £13.33/kg	Carr's Melts Cheese Crackers 150g 150g	£2.10 £14.00/kg	1.05x
Kellogg's Frosties Breakfast Cereal 925g 925g	£4.75 £5.14/kg	Kellogg's Frosties Breakfast Cereal 925g 925g	£5.00 £5.41/kg	1.05x
Ryvita Sticks Sour Cream & Chive 125g	£2.00 £16.00/kg	Ryvita Sticks Sour Cream & Chive 125g	£2.15 £17.20/kg	1.07x
UFIT Protein Chocolate Hoops Cereal 400g 400g	£4.00 £10.00/kg	UFIT Protein Chocolate Hoops Cereal 400g 400g	£4.00 £10.00/kg	1.00x
Quaker Oat So Simple Gluten Free Porridge Sachets 10x35g 350g	£3.80 £10.86/kg	Quaker Oat So Simple Gluten Free Porridge Sachets 10x35g 350g	£4.00 £11.43/kg	1.05x
Oggs Mini Vanilla Cupcakes - Hand-Finished 9st	£3.95 £0.44/st	Oggs Mini Vanilla Cupcakes - Hand-Finished 9st	£4.30 £0.48/st	1.09x
Nissin Cup Noodles Chicken Teriyaki Instant Ramen Style Pot 70g 70g	£1.89 £27.00/kg	Nissin Cup Noodles Chicken Teriyaki Instant Ramen Style Pot 70g 70g	£2.00 £28.57/kg	1.06x
Tilda Microwave Lime and Coriander Basmati Rice 250g 250g	£1.25 £5.00/kg	Tilda Microwave Lime and Coriander Basmati Rice 250g 250g	£1.85 £7.40/kg	1.48x
Kellogg's Bran Flakes Breakfast Cereal 750g 750g	£3.00 £4.00/kg	Kellogg's Bran Flakes Breakfast Cereal 750g 750g	£3.20 £4.27/kg	1.07x
The Fruit Factory Strawberry Hearts 5 x 20g (100g) 100g	£2.50 £25.00/kg	The Fruit Factory Strawberry Hearts 5 x 20g (100g) 100g	£2.65 £26.50/kg	1.06x
Bio & Me Low Sugar Granola 360g 360g	£3.95 £10.97/kg	Bio & Me Low Sugar Granola 360g 360g	£4.15 £11.53/kg	1.05x
Hovis Seeded Batch 800g 800g	£1.50 £1.88/kg	Hovis Seeded Batch 800g 800g	£1.65 £2.06/kg	1.10x
Jacob's Savours Thins Sour Cream & Chive Crackers 150g 150g	£1.90 £12.67/kg	Jacob's Savours Thins Sour Cream & Chive Crackers 150g 150g	£2.00 £13.33/kg	1.05x
Tilda Classics Golden Vegetable Rice 250g 250g	£1.00 £4.00/kg	Tilda Classics Golden Vegetable Rice 250g 250g	£1.65 £6.60/kg	1.65x
Tilda Kids Cheese & Tomato Rice 125g 125g	£1.25 £10.00/kg	Tilda Kids Cheese & Tomato Rice 125g 125g	£1.30 £10.40/kg	1.04x
Ryvita Crispbread Original Crackers 250g 250g	£1.60 £6.40/kg	Ryvita Crispbread Original Crackers 250g 250g	£2.00 £8.00/kg	1.25x
Bio & Me Granola Super Seedy & Nutty 360g 360g	£3.95 £10.97/kg	Bio & Me Granola Super Seedy & Nutty 360g 360g	£4.15 £11.53/kg	1.05x
Jordans No Added Sugar Apple & Berry Granola Breakfast Cereal 425g 425g	£3.75 £8.82/kg	Jordans No Added Sugar Apple & Berry Granola Breakfast Cereal 425g 425g	£3.85 £9.06/kg	1.03x
Yellow Tail Jammy Red Roo 750ml 750ml	£8.50 £11.33/l	Yellow Tail Jammy Red Roo 750ml 750ml	£8.50 £11.33/l	1.00x
Haagen-Dazs Pralines & Cream Ice Cream 460ml 460ml	£5.75 £12.50/l	Haagen-Dazs Pralines & Cream Ice Cream 460ml 460ml	£6.00 £13.04/l	1.04x
Moth 125ml Tequila Mango Triple Sec Lime Cocktail Can 125ml	£3.80 £30.40/l	Moth 125ml Tequila Mango Triple Sec Lime Cocktail Can 125ml	£4.15 £33.20/l	1.09x
Naturo Grain Free Poultry Variety Pack Adult Dog Food Trays 2400g	£8.60 £3.58/kg	Naturo Grain Free Poultry Variety Pack Adult Dog Food Trays 2400g	£9.25 £3.85/kg	1.08x
Quorn Garlic & Herb Bites 180g 180g	£2.60 £14.44/kg	Quorn Garlic & Herb Bites 180g 180g	£2.75 £15.28/kg	1.06x
The Tofoo Co. Smoked XL 400g	£4.50 £11.25/kg	The Tofoo Co. Smoked XL 400g	£4.90 £12.25/kg	1.09x
Pukka All Steak Pie 209g 209g	£1.75 £8.37/kg	Pukka All Steak Pie 209g 209g	£2.35 £11.24/kg	1.34x
Absolut Tabasco 700ml 700ml	£23.25 £33.21/l	Absolut Tabasco 700ml 700ml	£24.00 £34.29/l	1.03x
Stella Artois Premium Lager Beer Cans Extra Large Pack 7920ml	£15.00 £1.89/l	Stella Artois Premium Lager Beer Cans Extra Large Pack 7920ml	£19.00 £2.40/l	1.27x
Ribena Blackcurrant Squash No Added Sugar 850ml 850ml	£2.25 £2.65/l	Ribena Blackcurrant Squash No Added Sugar 850ml 850ml	£2.45 £2.88/l	1.09x
Diet Coke Cherry 2L 2000ml	£2.45 £1.23/l	Diet Coke Cherry 2L 2000ml	£2.55 £1.27/l	1.04x
Red Bull Energy Drink 250ml 12 Pack 3000ml	£15.00 £5.00/l	Red Bull Energy Drink 250ml 12 Pack 3000ml	£16.50 £5.50/l	1.10x
Buxton Still Natural Mineral Water 9000ml	£4.30 £0.48/l	Buxton Still Natural Mineral Water 9000ml	£4.50 £0.50/l	1.05x
Innocent Kids Juicy Water Apples & Mangoes 3 x 200ml 600ml	£3.00 £5.00/l	Innocent Kids Juicy Water Apples & Mangoes 3 x 200ml 600ml	£3.15 £5.25/l	1.05x
Twinings Twinings The Earl Grey 40 Tea Bags 100g 100g	£3.00 £30.00/kg	Twinings Twinings The Earl Grey 40 Tea Bags 100g 100g	£3.25 £32.50/kg	1.08x
Fever-Tree Refreshingly Light Ginger Ale 1200ml	£5.35 £4.46/l	Fever-Tree Refreshingly Light Ginger Ale 1200ml	£5.35 £4.46/l	1.00x
Taylors of Harrogate Lazy Sunday Ground Roast Coffee 200g 200g	£5.75 £28.75/kg	Taylors of Harrogate Lazy Sunday Ground Roast Coffee 200g 200g	£5.75 £28.75/kg	1.00x
Rose's Lime Juice Cordial 1L 1000ml	£3.00 £3.00/l	Rose's Lime Juice Cordial 1L 1000ml	£3.25 £3.25/l	1.08x
Alpro Greek Style Plain Dairy Free Yoghurt Alternative 400g 400g	£2.50 £6.25/kg	Alpro Greek Style Plain Dairy Free Yoghurt Alternative 400g 400g	£2.60 £6.50/kg	1.04x
Alpro Almond No Sugar Chilled Dairy Free Drink 1L 1000ml	£2.20 £2.20/l	Alpro Almond No Sugar Chilled Dairy Free Drink 1L 1000ml	£2.30 £2.30/l	1.05x
Oatly Creamy Oat Single Cream Alternative 250Ml 250ml	£1.25 £5.00/l	Oatly Creamy Oat Single Cream Alternative 250Ml 250ml	£1.30 £5.20/l	1.04x
Plenish Enriched Oat Drink with added Vitamins & Calcium 1L 1000ml	£2.35 £2.35/l	Plenish Enriched Oat Drink with added Vitamins & Calcium 1L 1000ml	£2.50 £2.50/l	1.06x
Clarence Court Burford Buff 6 Large Eggs 6st	£3.45 £0.58/st	Clarence Court Burford Buff 6 Large Eggs 6st	£3.40 £0.57/st	0.99x
Yeo Valley Organic Natural Kefir Drink 500ml	£2.50 £5.00/l	Yeo Valley Organic Natural Kefir Drink 500ml	£2.85 £5.70/l	1.14x
Arla LactoFREE LactoFREE Semi Skimmed Milk Drink 1L 1000ml	£1.95 £1.95/l	Arla LactoFREE LactoFREE Semi Skimmed Milk Drink 1L 1000ml	£2.00 £2.00/l	1.03x
Oatly Oat Drink Barista Edition Chilled 500ml 500ml	£1.30 £2.60/l	Oatly Oat Drink Barista Edition Chilled 500ml 500ml	£1.40 £2.80/l	1.08x
Mini Babybel Original Cheese Snacks 12 x 20g 240g	£3.55 £14.79/kg	Mini Babybel Original Cheese Snacks 12 x 20g 240g	£3.75 £15.62/kg	1.06x
Cathedral City Minis Mature Cheddar Cheese 6X20G 120g	£2.09 £17.42/kg	Cathedral City Minis Mature Cheddar Cheese 6X20G 120g	£2.25 £18.75/kg	1.08x
Cathedral City Extra Mature Cheddar Cheese 550g 550g	£5.75 £10.45/kg	Cathedral City Extra Mature Cheddar Cheese 550g 550g	£5.80 £10.55/kg	1.01x
Arla Big Milk Fresh Whole Milk 2L Vitamin Enriched for kids 1+ 2000ml	£2.75 £1.38/l	Arla Big Milk Fresh Whole Milk 2L Vitamin Enriched for kids 1+ 2000ml	£3.10 £1.55/l	1.13x
Philadelphia Light 165g 165g	£2.25 £13.64/kg	Philadelphia Light 165g 165g	£2.35 £14.24/kg	1.04x
Gressingham Duck Legs 462g 462g	£4.80 £10.39/kg	Gressingham Duck Legs 462g 462g	£5.50 £11.90/kg	1.15x
Richmond Vegan & Vegetarian Meat Free 8 Tasty Sausages 304g 304g	£2.40 £7.89/kg	Richmond Vegan & Vegetarian Meat Free 8 Tasty Sausages 304g 304g	£2.50 £8.22/kg	1.04x
This Isn't Pork Sausages 270g 270g	£3.00 £11.11/kg	This Isn't Pork Sausages 270g 270g	£3.15 £11.67/kg	1.05x
Gressingham Spatchcock Poussin 450G 450g	£4.65 £10.33/kg	Gressingham Spatchcock Poussin 450G 450g	£5.25 £11.67/kg	1.13x
HECK 97% Pork Gluten Free Sausages 6 pack 400g 400g	£3.25 £8.12/kg	HECK 97% Pork Gluten Free Sausages 6 pack 400g 400g	£3.75 £9.38/kg	1.15x
Colman's Sausage Casserole Recipe Mix 39g	£1.00 £25.64/kg	Colman's Sausage Casserole Recipe Mix 39g	£1.00 £25.64/kg	1.00x
Gressingham Half Aromatic Crispy Duck 540g	£9.00 £16.67/kg	Gressingham Half Aromatic Crispy Duck 540g	£9.50 £17.59/kg	1.06x
OGX Thick & Full+ Biotin & Collagen Conditioner 385ml 385ml	£8.00 £20.78/l	OGX Thick & Full+ Biotin & Collagen Conditioner 385ml 385ml	£9.00 £23.38/l	1.12x
Gillette Blue II Disposable Razors 20st	£6.00 £0.30/st	Gillette Blue II Disposable Razors 20st	£6.30 £0.32/st	1.05x
Nurofen Migraine Pain Caplets, Pack of 12 12st	£4.00 £0.33/st	Nurofen Migraine Pain Caplets, Pack of 12 12st	£4.20 £0.35/st	1.05x
Pampers Premium Protection New Baby Size 3, 40 Nappies, 6kg-10kg, Essential Pack 40st	£11.00 £0.28/st	Pampers Premium Protection New Baby Size 3, 40 Nappies, 6kg-10kg, Essential Pack 40st	£9.50 £0.24/st	0.86x
Wella Silvikrin Natural Hold Hairspray 400ML 400ml	£5.15 £12.88/l	Wella Silvikrin Natural Hold Hairspray 400ML 400ml	£5.55 £13.87/l	1.08x
Dettol All-In-One Disinfectant Spray, Crisp Linen 300ml 300ml	£2.50 £8.33/l	Dettol All-In-One Disinfectant Spray, Crisp Linen 300ml 300ml	£3.30 £11.00/l	1.32x
Bryant & May Extra Long Matches 1st	£1.00 £1.00/st	Bryant & May Extra Long Matches 1st	£1.18 £1.18/st	1.18x
Cherry Blossom Shoe Polish Black 40g	£2.00 £50.00/kg	Cherry Blossom Shoe Polish Black 40g	£2.95 £73.75/kg	1.48x
Brillo 10 Multi-Use Soap Pads 10st	£1.50 £0.15/st	Brillo 10 Multi-Use Soap Pads 10st	£2.00 £0.20/st	1.33x
The Real Seafood Co. Crayfish Tails 100g 100g	£4.50 £45.00/kg	The Real Seafood Co. Crayfish Tails 100g 100g	£4.75 £47.50/kg	1.06x
Olbas Breathe Easy Patches 6st	£7.00 £1.17/st	Olbas Breathe Easy Patches 6st	£7.65 £1.28/st	1.09x
Gran Luchito Tomatillo Salsa 300g	£3.00 £10.00/kg	Gran Luchito Tomatillo Salsa 300g	£3.10 £10.33/kg	1.03x
Dr. Oetker Vege-Gel Sachet 3 x 6.5g 19.5g	£1.50 £76.92/kg	Dr. Oetker Vege-Gel Sachet 3 x 6.5g 19.5g	£1.60 £82.05/kg	1.07x
Itsu chilli miso instant noodles & broth pot 63g 65g	£2.00 £30.77/kg	Itsu chilli miso instant noodles & broth pot 63g 65g	£2.15 £33.08/kg	1.07x
Fairy Max Power Original Washing Up Liquid 730ml 730ml	£3.75 £5.14/l	Fairy Max Power Original Washing Up Liquid 730ml 730ml	£4.50 £6.16/l	1.20x
Whyte & Mackay Blended Scotch Whisky 70cl 700ml	£18.00 £25.71/l	Whyte & Mackay Blended Scotch Whisky 70cl 700ml	£19.00 £27.14/l	1.06x
PURINA ONE Senior 7+ Mini Fillets Chicken and Beef Wet Cat Food 680g	£4.80 £7.06/kg	PURINA ONE Senior 7+ Mini Fillets Chicken and Beef Wet Cat Food 680g	£5.00 £7.35/kg	1.04x
Ben & Jerry's Chocolate Fudge Brownie Ice Cream Tub 465ml 465ml	£5.50 £11.83/l	Ben & Jerry's Chocolate Fudge Brownie Ice Cream Tub 465ml 465ml	£5.80 £12.47/l	1.05x
Weleda Skin Food Nourishing Night Cream 40ml	£15.00 £375.00/l	Weleda Skin Food Nourishing Night Cream 40ml	£15.95 £398.75/l	1.06x
Hollings Dog Treats Sprats 100g 100g	£4.00 £40.00/kg	Hollings Dog Treats Sprats 100g 100g	£4.95 £49.50/kg	1.24x
Heinz Cream of Tomato Instant Cup Soup 88g	£1.50 £17.05/kg	Heinz Cream of Tomato Instant Cup Soup 88g	£1.50 £17.05/kg	1.00x
Starbucks Grande Caffe Latte Iced Coffee 330ml 330ml	£2.80 £8.48/l	Starbucks Grande Caffe Latte Iced Coffee 330ml 330ml	£2.95 £8.94/l	1.05x
Batiste Dry Shampoo Original Classic Fresh 200ml 200ml	£3.35 £16.75/l	Batiste Dry Shampoo Original Classic Fresh 200ml 200ml	£3.60 £18.00/l	1.07x
Kit Kat Chunky Milk Chocolate Bar Multipack 4 Pack 160g	£2.25 £14.06/kg	Kit Kat Chunky Milk Chocolate Bar Multipack 4 Pack 160g	£2.35 £14.69/kg	1.04x
Halo Top Ice Cream - Gooey Brownie 460ml 460ml	£5.25 £11.41/l	Halo Top Ice Cream - Gooey Brownie 460ml 460ml	£5.50 £11.96/l	1.05x