ASDA vs Morrisons — own-label (Basket B)

An illustrative selection of 100 matched pairs between ASDA and Morrisons in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 389 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 31 EQUIVALENT · 69 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio across the 100 pairs shown: 1.04×

showing 100 of 389 pairs. A ratio > 1 means Morrisons is dearer per unit than ASDA.

Matched pairs (100)

Match type	ASDA product	ASDA price	Morrisons product	Morrisons price	Morr/ASDA per-unit
COMPARABLE 0.76	ASDA Black Bean Stir-Fry Sauce 120g 120g	£0.68 £5.67/kg	Morrisons Firecracker Stir Fry Sauce 120g 120g	£0.55 £4.58/kg	0.81x
COMPARABLE 0.77	ASDA Classic Light Rice Pudding 400g 400g	£0.95 £2.37/kg	Morrisons Savers Creamed Rice Pudding 400g	£0.39 £0.97/kg	0.41x
EQUIVALENT 0.90	ASDA Smoky Texan Style BBQ Marinade 180g	£1.00 £5.56/kg	Morrisons Best Texan Smokehouse Bbq 290g 290g	£2.00 £6.90/kg	1.24x
COMPARABLE 0.90	ASDA Tuna Steak in Brine 198g 198g	£1.60 £8.08/kg	Morrisons Tuna Chunks in Brine 4x145g 408g	£2.49 £6.10/kg	0.76x
COMPARABLE 0.90	ASDA Sweet Chilli & Garlic Stir-Fry Sauce 120g 120g	£0.70 £5.83/kg	Morrisons Black Bean Stir Fry Sauce 120g	£0.55 £4.58/kg	0.79x
EQUIVALENT 0.90	ASDA Egg Mayonnaise 250g 250g	£1.75 £7.00/kg	Morrisons Egg Mayonnaise Sandwich Filler 400g 400g	£2.65 £6.62/kg	0.95x
COMPARABLE 0.83	ASDA Plain Breadsticks 125g 125g	£0.54 £4.32/kg	Morrisons Italian Breadsticks 125g	£0.85 £6.80/kg	1.57x
COMPARABLE 0.90	ASDA Chip Shop Curry Micro Rice 250g 250g	£0.72 £2.88/kg	Morrisons Long Grain Micro Rice 250g	£0.55 £2.20/kg	0.76x
COMPARABLE 0.90	ASDA Choco-Nut Squares 375g 375g	£1.00 £2.67/kg	Morrisons Choco Crackles 500g	£1.53 £3.06/kg	1.15x
EQUIVALENT 0.90	ASDA Custard Style Donuts 5pk 5st	£1.39 £0.28/st	Market Street Custard Doughnuts 5st	£1.00 £0.20/st	0.72x
COMPARABLE 0.84	ASDA BAKE by ASDA Blue Food Colouring 38ml 38ml	£1.00 £26.32/l	Morrisons Blue Food Colouring 38ml	£1.20 £31.58/l	1.20x
EQUIVALENT 0.90	Exceptional by ASDA Sunflower & Pumpkin Seed Sliced Loaf 650g 650g	£1.60 £2.46/kg	Morrisons The Best Sunflower & Pumpkin Seed Loaf 800g	£1.75 £2.19/kg	0.89x
COMPARABLE 0.75	ASDA Chocolate Cake Slice 1st	£0.97 £0.97/st	Market Street Carrot Cake Slice 1st	£1.00 £1.00/st	1.03x
COMPARABLE 0.90	ASDA Basmati White Rice 500g 500g	£1.30 £2.60/kg	Morrisons Basmati & Wild Rice 500g	£2.55 £5.10/kg	1.96x
COMPARABLE 0.73	ASDA Extra Special Chocolate Fudge Cake 1st	£3.48 £3.48/st	Morrisons Belgian Chocolate Whole Cake 1st	£16.00 £16.00/st	4.60x
COMPARABLE 0.66	ASDA Pilau Micro Rice 250g 250g	£0.69 £2.76/kg	Morrisons Bang Bang Micro Rice 250g 250g	£0.85 £3.40/kg	1.23x
COMPARABLE 0.90	ASDA Lotus Biscoff Croissants 2pk 2st	£1.62 £0.81/st	Morrisons Chocolate Hazelnut Croissant 2 Pack 2st	£1.95 £0.97/st	1.20x
COMPARABLE 0.90	ASDA Salt & Pepper Crackers 185g 185g	£1.40 £7.57/kg	Morrisons Garlic Scalloped Crackers 185g	£1.40 £7.57/kg	1.00x
COMPARABLE 0.79	ASDA ASDA Sesame Breadsticks 125g 125g	£0.95 £7.60/kg	Morrisons Italian Sesame Breadsticks 125g	£0.85 £6.80/kg	0.89x
EQUIVALENT 0.90	ASDA Malted Wheaties 750g 750g	£1.15 £1.53/kg	Morrisons Mighty Malties 625g	£1.15 £1.84/kg	1.20x
COMPARABLE 0.71	ASDA Carrot & Orange Cake 1st	£17.00 £17.00/st	Whole Carrot Cake (14 Slices) 1st	£16.00 £16.00/st	0.94x
COMPARABLE 0.90	ASDA Choco-Nut Squares 375g 375g	£1.00 £2.67/kg	Morrisons Choco Hoops 375g	£1.15 £3.07/kg	1.15x
COMPARABLE 0.70	ASDA Swiss Style Muesli 1kg 1000g	£2.40 £2.40/kg	Morrisons Savers Muesli 1000g	£2.00 £2.00/kg	0.83x
COMPARABLE 0.70	ASDA Swiss Style Muesli 1kg 1000g	£2.44 £2.44/kg	Morrisons Savers Muesli 1000g	£2.00 £2.00/kg	0.82x
EQUIVALENT 0.90	ASDA Extra Tasty Chicken Breast Slices 160g 160g	£2.94 £18.38/kg	Morrisons Savers Chicken Slices 200g	£1.25 £6.25/kg	0.34x
COMPARABLE 0.90	ASDA British Extra Mature Cheddar 400g 400g	£3.17 £7.92/kg	Morrisons Savers Mature White Cheddar 625g	£3.39 £5.42/kg	0.68x
COMPARABLE 0.90	ASDA Breaded Ham 10 Slices 300g 300g	£2.48 £8.27/kg	Morrisons Honey Roast Ham Slices 200g	£3.60 £18.00/kg	2.18x
COMPARABLE 0.90	ASDA Skimmed Fresh Milk 2 Pints 1136.52ml	£1.20 £1.06/l	Morrisons British Semi Skimmed Milk 6 Pint 3408ml	£2.40 £0.70/l	0.67x
COMPARABLE 0.90	ASDA Tikka Chicken Breast Slices 180g 180g	£2.95 £16.39/kg	Morrisons Savers Chicken Slices 200g	£1.25 £6.25/kg	0.38x
COMPARABLE 0.90	ASDA Extra Tasty Chicken Breast Slices 180g 180g	£2.95 £16.39/kg	Morrisons Savers Hot & Spicy Cooked Chicken Breast Slices 210g	£1.74 £8.29/kg	0.51x
COMPARABLE 0.90	ASDA British Mild Cheddar 400g 400g	£3.17 £7.92/kg	Morrisons Savers Mature White Cheddar 400g 400g	£2.45 £6.12/kg	0.77x
COMPARABLE 0.90	ASDA Smoky & Spicy Chicken Breast Slices 180g 180g	£2.95 £16.39/kg	Morrisons Savers Chicken Slices 200g	£1.25 £6.25/kg	0.38x
EQUIVALENT 0.74	ASDA Wafer Thin Cooked Ham 125g 125g	£1.00 £8.00/kg	Morrisons Savers Wafer Thin Cooked Ham 170g	£1.40 £8.24/kg	1.03x
EQUIVALENT 0.90	ASDA Grated Mozzarella 250g 250g	£2.45 £9.80/kg	Morrisons Grated Mozzarella 500g	£4.65 £9.30/kg	0.95x
COMPARABLE 0.90	ASDA Finely Sliced Chargrill Style Chicken Breast 120g 120g	£2.14 £17.83/kg	Morrisons Savers Hot & Spicy Cooked Chicken Breast Slices 210g	£1.74 £8.29/kg	0.46x
COMPARABLE 0.90	ASDA Chunky White Chocolate Cookies 180g 180g	£1.20 £6.67/kg	Morrisons The Best White Chocolate Cookies 200g	£2.50 £12.50/kg	1.88x
EQUIVALENT 0.90	ASDA Chocolate Peanuts 150g 150g	£1.48 £9.87/kg	Morrisons Milk Chocolate Peanuts 150g 150g	£1.75 £11.67/kg	1.18x
EQUIVALENT 0.90	ASDA Classic Flapjack 50g 1st	£1.30 £1.30/st	Morrisons Flapjack Cake Bars 5st	£1.20 £0.24/st	0.18x
COMPARABLE 1.00	ASDA Shortbread Fingers 210g 210g	£1.25 £5.95/kg	Morrisons Shortbread Fingers 210g	£1.25 £5.95/kg	1.00x
COMPARABLE 0.90	ASDA Fruit & Nut Milk Chocolate 200g 200g	£2.28 £11.40/kg	Morrisons Savers Milk Chocolate 100g	£0.59 £5.90/kg	0.52x
COMPARABLE 0.90	ASDA Dark Chocolate with Italian Orange Pieces 100g 100g	£2.38 £23.80/kg	Morrisons Savers Dark Chocolate 100g 100g	£0.59 £5.90/kg	0.25x
EQUIVALENT 0.90	ASDA Extra Special British Cold Pressed Rapeseed Oil 500ml 500ml	£4.00 £8.00/l	Morrisons The Best British Cold Pressed Rapeseed Oil 500ml	£3.95 £7.90/l	0.99x
EQUIVALENT 0.90	ASDA 1 Cal Sunflower Oil Cooking Spray 190ml 190ml	£1.75 £9.21/l	Morrisons 1 Cal Sunflower Spray Oil 190Ml 190ml	£1.29 £6.79/l	0.74x
COMPARABLE 0.90	ASDA British Unsalted Butter 500g 500g	£3.94 £7.88/kg	Morrisons British Salted Butter 250g 250g	£1.98 £7.92/kg	1.01x
COMPARABLE 0.90	ASDA Orange Juice Drink 8 x 200ml 1600ml	£2.08 £1.30/l	Morrisons No Added Sugar Orange Juice Drink 1000ml	£1.35 £1.35/l	1.04x
COMPARABLE 0.90	ASDA Italian Style Roasted Ground 227g 227g	£3.47 £15.29/kg	Morrisons Italian Style Roast & Ground Decaf Coffee 227g 227g	£3.60 £15.86/kg	1.04x
EQUIVALENT 0.90	ASDA Low Calorie Classic Bitter Lemon 1 Litre 1000ml	£0.95 £0.95/l	Morrisons Diet Bitter Lemon 1000ml	£0.90 £0.90/l	0.95x
EQUIVALENT 0.90	ASDA ASDA Pineapple Juice 1Litre 1000ml	£2.00 £2.00/l	Morrisons Pineapple Juice from Concentrate 1000ml	£1.50 £1.50/l	0.75x
COMPARABLE 0.90	ASDA No Added Sugar Still Summer Fruits Flavour Water 1 Litre 1000ml	£0.83 £0.83/l	Morrisons No Added Sugar Mixed Berry Crush 2L 2000ml	£0.95 £0.47/l	0.57x
COMPARABLE 0.72	ASDA No Added Sugar Sparkling Apple & Raspberry Flavour Water 1 Litre 1000ml	£0.83 £0.83/l	Morrisons Sparkling Apple & Mango Water 1l	£0.75 £0.75/l	0.90x
COMPARABLE 0.77	ASDA 50% Fruit High Juice Mango, Apple & Passion Fruit 1Litre 1000ml	£1.91 £1.91/l	Morrisons Apple & Mango High Juice Squash 1000ml	£1.95 £1.95/l	1.02x
COMPARABLE 0.90	ASDA Still Orange & Peach Flavour Water 1 Litre 1000ml	£0.83 £0.83/l	Morrisons No Added Sugar Still Orange & Peach Spring Water 1000ml	£0.90 £0.90/l	1.08x
COMPARABLE 0.90	Bistro by ASDA Green Vegetable Medley 200g 200g	£3.25 £16.25/kg	Morrisons Tender Vegetable Medley 160g 160g	£2.00 £12.50/kg	0.77x
COMPARABLE 0.90	Summer Grill by ASDA Beer Belly Pork Belly Slices 710g 710g	£4.40 £6.20/kg	Market Street British Pork Belly Slices 625g	£3.13 £5.01/kg	0.81x
COMPARABLE 0.90	ASDA Extra Special 4 Salt & Cracked Black Pepper Beef Burgers 454g	£3.50 £7.71/kg	Morrisons The Best 4 Aberdeen Angus Vintage Cheddar Burgers 454g 454g	£4.50 £9.91/kg	1.29x
COMPARABLE 0.90	ASDA Rich Lamb Loin Chops 480g	£8.00 £16.67/kg	Market Street Scotch Spring Lamb Chops 350g	£6.13 £17.51/kg	1.05x
COMPARABLE 0.90	ASDA Crispy Tempura Chicken Breast Mini Fillets 305g 305g	£3.30 £10.82/kg	Morrisons Breaded Southern Fried Chicken Goujon 270g	£2.75 £10.19/kg	0.94x
EQUIVALENT 0.90	ASDA Tasty Pork Cocktail Sausages 400g 400g	£2.94 £7.35/kg	Morrisons The Best Dinky Pork Cocktail Sausages 255g	£3.50 £13.73/kg	1.87x
EQUIVALENT 0.90	ASDA Succulent 4 Caramelised Red Onion Beef Burgers 454g 454g	£3.50 £7.71/kg	Morrisons 4 Beef Quarter Pounder Burgers with Caramelised Onion 454g 454g	£4.00 £8.81/kg	1.14x
COMPARABLE 0.90	ASDA 10 Smoked Back Bacon Rashers 310g 310g	£1.64 £5.29/kg	Morrisons The Best Wiltshire Cured 8 Oak Smoked Back Bacon 240g	£3.75 £15.62/kg	2.95x
COMPARABLE 0.90	ASDA Thin Cut Beef Steaks 400g	£4.56 £11.40/kg	Market Street British Beef Sandwich Steak 250g	£3.13 £12.52/kg	1.10x
EQUIVALENT 0.90	ASDA Tender Lamb Leg Steaks 340g 340g	£6.18 £18.18/kg	Market Street Welsh Lamb Leg Steak 280g	£6.16 £22.00/kg	1.21x
COMPARABLE 0.74	ASDA Tender Lamb Leg Steaks 300g 300g	£5.88 £19.60/kg	Market Street Welsh Lamb Leg Steak 280g	£6.16 £22.00/kg	1.12x
EQUIVALENT 0.90	ASDA Medallion Beef Steaks 340g 340g	£4.97 £14.62/kg	Morrisons Lean British Beef Medallions 340g	£5.50 £16.18/kg	1.11x
EQUIVALENT 0.90	ASDA 10 Unsmoked Back Bacon Rashers 310g 310g	£1.64 £5.29/kg	Morrisons The Best Wiltshire Cured 8 Unsmoked Back Bacon 240g 240g	£3.75 £15.62/kg	2.95x
COMPARABLE 0.90	ASDA Flavourful 10% Fat Pork Mince 750g 750g	£3.97 £5.29/kg	Morrisons British Minced Pork 5% Fat 500g	£2.49 £4.98/kg	0.94x
EQUIVALENT 0.90	ASDA Tender Chicken Breast Fillets 1kg 1000g	£6.94 £6.94/kg	Morrisons Savers Chicken Fillets 1000g	£4.25 £4.25/kg	0.61x
EQUIVALENT 0.90	ASDA Extra Special Extra Special 6 Classic Pork Sausages 400g 400g	£2.98 £7.45/kg	Morrisons The Best 10 Thick Pork Sausages 600g 600g	£4.25 £7.08/kg	0.95x
EQUIVALENT 0.90	ASDA Twin Pack Rump Steak 455g 455g	£7.42 £16.31/kg	Market Street Scottish Rump Popeseye Steak 625g	£13.75 £22.00/kg	1.35x
COMPARABLE 0.90	ASDA Delicious 2 Unsmoked Gammon Steaks 450g 450g	£4.48 £9.96/kg	Morrisons The Best Wiltshire Cured Unsmoked Gammon Steaks 400G 400g	£5.25 £13.12/kg	1.32x
COMPARABLE 0.66	ASDA Tender 9 Pork Loin Steaks 900g	£4.40 £4.89/kg	Morrisons Market St Pork Loin Steaks 1000g	£8.00 £8.00/kg	1.64x
EQUIVALENT 0.90	ASDA Succulent Raw & Peeled King Prawns 160g 160g	£3.07 £19.19/kg	Morrisons Raw Peeled King Prawns 150g	£3.75 £25.00/kg	1.30x
EQUIVALENT 0.90	ASDA 2 Flaky Cod Fillets 260g 260g	£7.56 £29.08/kg	Market Street Cod Fillet 350g	£16.00 £45.71/kg	1.57x
COMPARABLE 0.90	ASDA Seafood Cocktail 250g 250g	£1.75 £7.00/kg	Morrisons Seafood Cocktail Sandwich Filler 200g	£1.89 £9.45/kg	1.35x
COMPARABLE 0.90	ASDA Flu-Max All-in-One Chesty Cough & Cold Tablets 16 Tablets 16st	£2.98 £0.19/st	Morrisons Max Strength Cold & Flu Relief All In One Capsules 16st	£3.00 £0.19/st	1.01x
COMPARABLE 0.90	ASDA Kids 3 in 1 Shampoo, Conditioner & Body Wash Coconut Fragrance 250ml 250ml	£1.00 £4.00/l	Morrisons 3 In 1 Shampoo, Conditioner & Shower Gel 300ml	£1.30 £4.33/l	1.08x
COMPARABLE 0.78	ASDA 200 Cotton Wool Round Pads 200st	£1.58 £0.01/st	Morrisons Pure Round Cotton Pads 200st	£1.60 £0.01/st	1.01x
COMPARABLE 0.90	ASDA 5 Male 3 Blade Refill 5st	£4.50 £0.90/st	Morrisons Five Blades Cartridges 5st	£4.50 £0.90/st	1.00x
COMPARABLE 0.90	Asda Laundry Liquid Trop 1500 1500ml	£2.84 £1.89/l	Morrisons Savers Biological Laundry Liquid 33 Washes 1000ml	£2.00 £2.00/l	1.06x
EQUIVALENT 0.72	ASDA 20 Small Zip Seal Food & Freezer Bags 20st	£1.48 £0.07/st	Morrisons Small Zip Seal Food And Freezer Bags 25pk 25st	£2.10 £0.08/st	1.14x
COMPARABLE 0.66	ASDA Cherry Blossom & Peony Air Freshener 250ml 250ml	£2.11 £8.44/l	Morrisons Pure Linen Air Freshener 240ml	£0.80 £3.33/l	0.39x
EQUIVALENT 0.90	ASDA 60 Original Multi Surface Cleaning Wipes 60st	£1.00 £0.02/st	Morrisons 120 Original Anti-Bacterial Multi Surface Large Wipes 120st	£2.25 £0.02/st	1.12x
COMPARABLE 0.90	ASDA 2 Creamy Chicken Bakes 280g 280g	£1.40 £5.00/kg	Morrisons 2 Chicken Bakes 280g	£1.40 £5.00/kg	1.00x
EQUIVALENT 0.90	ASDA 2 Garlic Baguettes 340g 340g	£0.86 £2.53/kg	Morrisons The Best Stone Baked Garlic Baguette 210g	£2.75 £13.10/kg	5.18x
EQUIVALENT 0.90	ASDA Slow Cooked BBQ Pork Mini Ribs 550g 550g	£5.47 £9.95/kg	Morrisons Slow Cooked BBQ Mini Ribs With Smokey Bbq Sauce 400g	£5.50 £13.75/kg	1.38x
COMPARABLE 0.90	ASDA Smoked Haddock Fillets by 320g 320g	£6.00 £18.75/kg	Market Street Smoked Haddock Portions 240g	£5.00 £20.83/kg	1.11x
COMPARABLE 0.90	ASDA Tuna & Sweetcorn 250g 250g	£1.75 £7.00/kg	Morrisons Tuna & Sweetcorn Sandwich Filler 200g	£1.89 £9.45/kg	1.35x
COMPARABLE 0.90	ASDA Creamy Tomato & Mascarpone Sauce 350g 350g	£2.07 £5.91/kg	Morrisons Italian Tomato & Mascarpone Pasta Sauce 350g	£2.25 £6.43/kg	1.09x
COMPARABLE 0.90	ASDA Tuna & Sweetcorn 250g 250g	£1.75 £7.00/kg	Morrisons Tuna & Sweetcorn Sandwich Filler 400g	£2.65 £6.62/kg	0.95x
COMPARABLE 0.90	ASDA Cheese & Garlic Flatbread 250g 250g	£2.07 £8.28/kg	Morrisons The Pizza Deal Cheesy Garlic Bread 285g 285g	£3.40 £11.93/kg	1.44x
COMPARABLE 0.90	ASDA 10 Smoked Back Bacon Rashers 310g 310g	£1.64 £5.29/kg	Morrisons Nitrate Free Smoked Back Bacon 240g	£3.00 £12.50/kg	2.36x
COMPARABLE 0.90	ASDA Extra Special Extra Special 8 Triple Chocolate Cookies 200g 200g	£1.97 £9.85/kg	Morrisons The Best All Butter Quadruple Chocolate Cookies 200g 200g	£2.50 £12.50/kg	1.27x
COMPARABLE 0.90	ASDA 10 Unsmoked Back Bacon Rashers 310g 310g	£1.64 £5.29/kg	Morrisons Nitrate Free Unsmoked Back Bacon 240g	£3.00 £12.50/kg	2.36x
EQUIVALENT 0.90	ASDA Tender Northern Irish Lamb Leg Steaks 340g 340g	£6.00 £17.65/kg	Market Street Welsh Lamb Leg Steak 280g	£6.16 £22.00/kg	1.25x
COMPARABLE 0.90	ASDA British Light Extra Mature Cheddar 400g 400g	£3.17 £7.92/kg	Morrisons Extra Mature White Cheddar 240g 240g	£2.75 £11.46/kg	1.45x
COMPARABLE 0.75	ASDA Whites Oxy by ASDA Stain Remover Powder 1kg 1000g	£2.80 £2.80/kg	Morrisons Colours Oxy Action Stain Remover Powder 1000g	£3.25 £3.25/kg	1.16x
COMPARABLE 0.90	ASDA British Milk Semi Skimmed 6 Pints 3409ml	£2.40 £0.70/l	Morrisons Welsh Skimmed Milk 4 Pint 2272ml	£1.75 £0.77/l	1.09x
EQUIVALENT 0.90	ASDA Egg Mayonnaise 250g 250g	£1.75 £7.00/kg	Morrisons Egg Mayonnaise Sandwich Filler 400g 400g	£2.65 £6.62/kg	0.95x
COMPARABLE 0.90	ASDA Tender Scotch Lean Diced Beef 700g 700g	£8.86 £12.66/kg	Market Street Scotch Topside Diced 540g	£9.18 £17.00/kg	1.34x
EQUIVALENT 0.90	ASDA Tender Lamb Leg Steaks 300g 300g	£5.88 £19.60/kg	Market Street Scotch Spring Lamb Leg Steak 405g	£8.91 £22.00/kg	1.12x