ASDA vs Ocado — own-label (Basket B)

An illustrative selection of 100 matched pairs between ASDA and Ocado in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 241 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 35 EQUIVALENT · 65 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio across the 100 pairs shown: 1.01×

showing 100 of 241 pairs. A ratio > 1 means Ocado is dearer per unit than ASDA.

Matched pairs (100)

Match type	ASDA product	ASDA price	Ocado product	Ocado price	Ocad/ASDA per-unit
COMPARABLE 0.95	ASDA Caster Sugar 1kg 1000g	£1.56 £1.56/kg	Ocado Caster Sugar 1kg	£2.35 £2.35/kg	1.51x
COMPARABLE 0.80	ASDA Wholewheat Fusilli 500g 500g	£0.77 £1.54/kg	Ocado Whole Wheat Fusilli Pasta 500g	£0.75 £1.50/kg	0.97x
COMPARABLE 0.81	ASDA Wholewheat Spaghetti 500g 500g	£0.77 £1.54/kg	Ocado Whole Wheat Spaghetti Pasta 500g	£0.75 £1.50/kg	0.97x
EQUIVALENT 0.90	ASDA Fusilli 1kg 1000g	£1.29 £1.29/kg	Ocado Fusilli 500g	£0.75 £1.50/kg	1.16x
COMPARABLE 0.83	ASDA Macaroni 500g 500g	£0.74 £1.48/kg	Ocado Macaroni Pasta 500g	£0.72 £1.44/kg	0.97x
COMPARABLE 0.83	ASDA Wholewheat Penne 500g 500g	£0.77 £1.54/kg	Ocado Whole Wheat Penne 500g	£0.75 £1.50/kg	0.97x
COMPARABLE 0.78	ASDA Penne 500g 500g	£0.71 £1.42/kg	Ocado Penne Pasta 500g	£0.69 £1.38/kg	0.97x
EQUIVALENT 0.90	ASDA Basmati White Rice 2kg 2000g	£3.60 £1.80/kg	Ocado Basmati Rice 1kg	£1.80 £1.80/kg	1.00x
COMPARABLE 0.84	ASDA Spaghetti 500g 500g	£0.75 £1.50/kg	Ocado Spaghetti Pasta 500g	£0.75 £1.50/kg	1.00x
COMPARABLE 0.91	ASDA Easy Cook Long Grain White Rice 1000g	£1.25 £1.25/kg	Ocado Easy Cook Long Grain Rice 1kg	£1.25 £1.25/kg	1.00x
EQUIVALENT 0.90	ASDA Easy Cook Long Grain White Rice 2000g	£2.45 £1.23/kg	Ocado Easy Cook Long Grain Rice 1kg	£1.25 £1.25/kg	1.02x
COMPARABLE 0.95	ASDA Fusilli 500g 500g	£0.75 £1.50/kg	Ocado Fusilli 500g	£0.75 £1.50/kg	1.00x
COMPARABLE 0.85	ASDA Basmati White Rice 1kg 1000g	£1.79 £1.79/kg	Ocado Basmati Rice 1kg	£1.80 £1.80/kg	1.01x
COMPARABLE 0.83	ASDA Basmati Brown Rice 1kg 1000g	£3.46 £3.46/kg	Ocado Wholegrain Brown Basmati Rice 1kg	£3.00 £3.00/kg	0.87x
COMPARABLE 0.75	ASDA Extra Special Italian Breadsticks 130g	£1.65 £12.69/kg	Ocado Original Breadsticks 125g	£0.49 £3.92/kg	0.31x
COMPARABLE 0.96	ASDA Scotch Pancakes 6st	£0.72 £0.12/st	Ocado Scotch Pancakes 6st	£0.48 £0.08/st	0.67x
EQUIVALENT 0.90	ASDA Olive Oil 250ml 250ml	£3.10 £12.40/l	Ocado Olive Oil 500ml	£5.75 £11.50/l	0.93x
COMPARABLE 0.83	ASDA Cook Grapeseed Oil 500ml 500ml	£4.10 £8.20/l	Ocado Grapeseed Oil 500ml	£4.10 £8.20/l	1.00x
COMPARABLE 0.72	ASDA Extra Virgin Olive Oil 1 Litre 1000ml	£7.50 £7.50/l	Ocado Olive Oil 1l	£7.00 £7.00/l	0.93x
COMPARABLE 0.83	ASDA Reduced Fat Spreadable Slightly Salted 500g 500g	£2.18 £4.36/kg	Ocado Lightly Salted Reduced Fat Spreadable 500g	£2.30 £4.60/kg	1.06x
COMPARABLE 0.73	ASDA Classic Set Honey 454g 454g	£1.75 £3.85/kg	Ocado Set Honey 454g	£1.80 £3.96/kg	1.03x
EQUIVALENT 0.90	ASDA Sultanas 500g 500g	£1.80 £3.60/kg	Ocado Sultanas 1kg	£4.25 £4.25/kg	1.18x
COMPARABLE 0.90	ASDA Currants 500g 500g	£2.74 £5.48/kg	Ocado Currants 500g	£2.75 £5.50/kg	1.00x
COMPARABLE 0.87	ASDA Tuna Chunks in Spring Water 4 x 145g (580g) 580g	£2.49 £4.29/kg	Ocado MSC Tuna Chunks in Spring Water 580g	£4.20 £7.24/kg	1.69x
COMPARABLE 0.90	ASDA Currants 500g 500g	£2.74 £5.48/kg	Ocado Currants 500g	£2.75 £5.50/kg	1.00x
COMPARABLE 0.96	ASDA Pinto Beans in Water 400g 400g	£0.50 £1.25/kg	Ocado Pinto Beans in Water 400g	£0.47 £1.17/kg	0.94x
COMPARABLE 0.90	ASDA Green Lentils 500g 500g	£1.97 £3.94/kg	Ocado Green Lentils in Water 400g	£0.47 £1.17/kg	0.30x
EQUIVALENT 0.90	ASDA Classic Runny Honey 454g 454g	£1.75 £3.85/kg	Ocado Runny Honey 340g	£1.20 £3.53/kg	0.92x
EQUIVALENT 0.90	ASDA Passata 500g 500g	£0.60 £1.20/kg	Ocado Italian Passata 680g	£0.80 £1.18/kg	0.98x
COMPARABLE 0.83	ASDA Gold Roast Decaf Instant Granules 200g 200g	£2.45 £12.25/kg	Ocado Gold Roast Decaff Instant Coffee 200g	£3.00 £15.00/kg	1.22x
COMPARABLE 0.90	ASDA Gold Roast Instant Coffee 100g	£1.89 £18.90/kg	Ocado Rich Roast Instant Coffee 200g	£2.50 £12.50/kg	0.66x
EQUIVALENT 0.90	ASDA Freeze Dried Instant Coffee Decaffeinated Gold Roast 100g	£1.83 £18.30/kg	Ocado Gold Roast Decaff Instant Coffee 200g	£3.00 £15.00/kg	0.82x
COMPARABLE 0.85	ASDA Rich Roasted Coffee Instant Granules 200g 200g	£2.09 £10.45/kg	Ocado Rich Roast Instant Coffee 200g	£2.50 £12.50/kg	1.20x
COMPARABLE 0.82	ASDA Gold Roasted Coffee 200g 200g	£2.65 £13.25/kg	Ocado Gold Roast Instant Coffee 200g	£2.90 £14.50/kg	1.09x
COMPARABLE 0.73	ASDA Rich Roast Decaf Roasted Coffee 200g 200g	£2.09 £10.45/kg	Ocado Rich Roast Instant Coffee 200g	£2.50 £12.50/kg	1.20x
EQUIVALENT 0.90	ASDA Rich Roast Instant Coffee 100g	£1.49 £14.90/kg	Ocado Rich Roast Instant Coffee 200g	£2.50 £12.50/kg	0.84x
COMPARABLE 0.79	ASDA Orange Juice with Bits 1Litre 1000ml	£2.00 £2.00/l	Ocado Orange Juice with Bits Not From Concentrate 1l	£2.10 £2.10/l	1.05x
COMPARABLE 0.72	ASDA Apple Juice 1 Litre 1000ml	£1.58 £1.58/l	Ocado Apple Juice From Concentrate 1l	£1.65 £1.65/l	1.04x
COMPARABLE 0.81	ASDA Scottish Milk Semi Skimmed 4 Pints 2273ml	£1.75 £0.77/l	Ocado British Semi Skimmed Milk 4 Pints 2.272l	£1.75 £0.77/l	1.00x
EQUIVALENT 0.90	ASDA Scottish Mature Cheddar 250g 250g	£2.82 £11.28/kg	Ocado Mature Cheddar 400g	£3.25 £8.12/kg	0.72x
COMPARABLE 0.90	ASDA Northern Irish Whole Milk 1 Litre 1000ml	£1.03 £1.03/l	Ocado British Whole Milk 2 Pints 1.136l	£1.20 £1.06/l	1.03x
EQUIVALENT 0.90	ASDA British Milk Whole 6 Pints 3409ml	£2.40 £0.70/l	Ocado British Whole Milk 4 Pints 2.272l	£1.75 £0.77/l	1.09x
COMPARABLE 0.87	ASDA Grated Mature British Cheddar 250g 250g	£2.45 £9.80/kg	Ocado Mature Grated Cheddar 250g	£2.75 £11.00/kg	1.12x
COMPARABLE 0.80	ASDA Scottish Milk Semi Skimmed 2 Pints 1136.52ml	£1.20 £1.06/l	Ocado British Semi Skimmed Milk 2 Pints 1.136l	£1.20 £1.06/l	1.00x
COMPARABLE 0.90	ASDA Free Range 6 Large Eggs 6st	£2.10 £0.35/st	Ocado Medium Free Range Eggs 12st	£2.85 £0.24/st	0.68x
EQUIVALENT 0.90	ASDA Scottish Milk Semi Skimmed 6 Pints 3409ml	£2.40 £0.70/l	Ocado British Semi Skimmed Milk 4 Pints 2.272l	£1.75 £0.77/l	1.09x
EQUIVALENT 0.90	ASDA Tikka Chicken Breast Slices 180g 180g	£2.95 £16.39/kg	Ocado British Chicken Tikka Breast Pieces 150g	£3.00 £20.00/kg	1.22x
COMPARABLE 0.90	ASDA Skimmed Scottish Milk 4 Pints 2273ml	£1.75 £0.77/l	Ocado British Semi Skimmed Milk 4 Pints 2.272l	£1.75 £0.77/l	1.00x
COMPARABLE 0.90	ASDA British Milk Skimmed 4 Pints 2273ml	£1.75 £0.77/l	Ocado British Semi Skimmed Milk 4 Pints 2.272l	£1.75 £0.77/l	1.00x
COMPARABLE 0.75	ASDA Tikka Chicken Breast Slices 160g 160g	£2.94 £18.38/kg	Ocado British Chicken Tikka Breast Pieces 150g	£3.00 £20.00/kg	1.09x
EQUIVALENT 0.90	ASDA Creamy Greek Style Yogurts 4 x 100g (400g) 400g	£1.14 £2.85/kg	Ocado Greek Style Natural Yoghurt 500g	£1.15 £2.30/kg	0.81x
COMPARABLE 0.86	ASDA Grated Mild British Cheddar 250g 250g	£2.45 £9.80/kg	Ocado Mild Grated Cheddar 250g	£2.75 £11.00/kg	1.12x
COMPARABLE 0.83	ASDA Mature British Cheddar 750g 750g	£4.54 £6.05/kg	Ocado Mature Cheddar 750g	£5.05 £6.73/kg	1.11x
EQUIVALENT 0.90	ASDA Mozzarella 215g 125g	£1.27 £10.16/kg	Ocado Mozzarella 150g	£1.60 £10.67/kg	1.05x
COMPARABLE 0.82	ASDA Flavoursome Oak Smoked Salmon 200g 200g	£6.56 £32.80/kg	Ocado Oak Smoked Salmon 200g	£7.55 £37.75/kg	1.15x
COMPARABLE 0.67	ASDA Succulent Raw & Peeled King Prawns 160g 160g	£3.07 £19.19/kg	Ocado ASC Raw King Prawns 165g	£3.50 £21.21/kg	1.11x
EQUIVALENT 0.90	ASDA 2 Delicate Smoked Haddock Fillets 220g 220g	£6.67 £30.32/kg	Ocado 2 MSC Smoked Haddock Fillets Skin On & Boneless 280g	£8.50 £30.36/kg	1.00x
EQUIVALENT 0.90	ASDA Boneless Salmon Side 800g 800g	£18.24 £22.80/kg	Ocado Side of Salmon Skin On & Boneless 1kg	£24.00 £24.00/kg	1.05x
COMPARABLE 0.80	ASDA Flavoursome Smoked Gammon Joint 750g 750g	£5.22 £6.96/kg	Ocado British Smoked Gammon Joint 750g	£5.50 £7.33/kg	1.05x
EQUIVALENT 0.90	ASDA Flavoursome 16 Smoked Back Bacon Rashers 500g 500g	£3.27 £6.54/kg	Ocado 10 Smoked Back Bacon Rashers 300g	£1.50 £5.00/kg	0.76x
COMPARABLE 0.90	ASDA Tender Lamb Leg Chops 370g	£5.80 £15.68/kg	Ocado 4 Lamb Leg Steaks 450g	£8.90 £19.78/kg	1.26x
EQUIVALENT 0.90	ASDA Tender Northern Irish Lamb Leg Steaks 340g 340g	£6.00 £17.65/kg	Ocado 4 Lamb Leg Steaks 450g	£8.90 £19.78/kg	1.12x
COMPARABLE 0.66	ASDA Succulent Chicken Drumsticks 1.1kg 1100g	£2.42 £2.20/kg	Ocado British Chicken Drumsticks 1kg	£2.15 £2.15/kg	0.98x
COMPARABLE 0.75	ASDA Flavourful Northern Irish Lean Beef Steak Mince 5% Fat 250g 250g	£2.67 £10.68/kg	Ocado Lean Beef Steak Mince 5% Fat 250g	£2.70 £10.80/kg	1.01x
COMPARABLE 0.90	ASDA Scotch Beef Sirloin Steak 227g 227g	£5.43 £23.92/kg	Ocado 2 Beef Sirloin Steaks 400g	£11.80 £29.50/kg	1.23x
COMPARABLE 0.93	ASDA Rump Beef Steak 255g	£4.45 £17.45/kg	Ocado 1 Beef Rump Steak 255g	£4.40 £17.25/kg	0.99x
EQUIVALENT 0.90	ASDA Room to Thrive Chicken Breast Mini Fillets 400g	£4.84 £12.10/kg	Ocado British Mini Chicken Breast Fillets 500g	£4.25 £8.50/kg	0.70x
EQUIVALENT 0.90	ASDA Flavourful Lean Scotch Beef Steak Mince 5% Fat 500g 500g	£5.29 £10.58/kg	Ocado Lean Beef Steak Mince 5% Fat 750g	£7.30 £9.73/kg	0.92x
EQUIVALENT 0.90	ASDA Flavoursome 20 Smoked Back Bacon Rashers 2 x 300g (600g) 600g	£2.90 £4.83/kg	Ocado Smoked Back Bacon Twin Pack 720g	£4.75 £6.60/kg	1.36x
COMPARABLE 0.90	ASDA Extra Special Free Range Chicken Breast Mini Fillets 275g	£4.50 £16.36/kg	Ocado British Mini Chicken Breast Fillets 500g	£4.25 £8.50/kg	0.52x
COMPARABLE 0.90	ASDA Flavourful 10% Fat Pork Mince 750g 750g	£3.97 £5.29/kg	Ocado British Pork Mince 12% Fat 500g	£2.70 £5.40/kg	1.02x
EQUIVALENT 0.90	ASDA Flavourful Lean Beef Steak Mince 5% Fat 500g 500g	£5.17 £10.34/kg	Ocado Lean Beef Steak Mince 5% Fat 750g	£7.30 £9.73/kg	0.94x
EQUIVALENT 0.90	ASDA Tender Lean Diced Beef 400g	£4.97 £12.42/kg	Ocado Lean Diced Beef 500g	£7.05 £14.10/kg	1.13x
COMPARABLE 0.93	ASDA Rump Beef Steak 255g 255g	£4.45 £17.45/kg	Ocado 1 Beef Rump Steak 255g	£4.40 £17.25/kg	0.99x
EQUIVALENT 0.90	ASDA Flavourful Lean Scotch Beef Steak Mince 5% Fat 1kg 1000g	£9.53 £9.53/kg	Ocado Lean Beef Steak Mince 5% Fat 750g	£7.30 £9.73/kg	1.02x
COMPARABLE 0.70	ASDA Classic Pork, Sage & Onion Stuffed Large Chicken 1600g	£6.97 £4.36/kg	Ocado Roast in the Bag Pork, Sage & Onion Stuffed Whole Chicken 1.5kg	£7.75 £5.17/kg	1.19x
COMPARABLE 0.76	ASDA Flavourful Northern Irish Beef Mince 20% Fat 500g 500g	£3.25 £6.50/kg	Ocado Beef Mince 20% Fat 500g	£3.40 £6.80/kg	1.05x
EQUIVALENT 0.90	ASDA Tender Chicken Breast Mini Fillets 1.000g 1000g	£6.64 £6.64/kg	Ocado British Mini Chicken Breast Fillets 500g	£4.25 £8.50/kg	1.28x
COMPARABLE 0.86	ASDA Ribeye Beef Steak 227g 227g	£6.84 £30.13/kg	Ocado 1 Beef Ribeye Steak 225g	£7.45 £33.11/kg	1.10x
COMPARABLE 0.90	ASDA Delicious 12 Thick Cut Unsmoked Back Bacon Rashers 500g 500g	£3.27 £6.54/kg	Ocado 10 Unsmoked Back Bacon Rashers 300g	£1.50 £5.00/kg	0.76x
COMPARABLE 0.86	ASDA 2 Buttery Garlic & Herb Chicken Kievs 260g 260g	£3.13 £12.04/kg	Ocado 2 Garlic & Herb Chicken Kyivs 260g	£3.40 £13.08/kg	1.09x
EQUIVALENT 0.90	ASDA Tender Scotch Lean Diced Beef 700g 700g	£8.86 £12.66/kg	Ocado Lean Diced Beef 500g	£7.05 £14.10/kg	1.11x
EQUIVALENT 0.90	ASDA Rump Thick Cut Beef Steak 450g	£8.90 £19.78/kg	Ocado 1 Beef Rump Steak 255g	£4.40 £17.25/kg	0.87x
COMPARABLE 0.90	ASDA 60 Original Multi Surface Cleaning Wipes 60st	£1.00 £0.02/st	Ocado Antibacterial Multi Surface Citrus Wipes 40st	£1.00 £0.03/st	1.50x
COMPARABLE 0.90	ASDA 50 Tie Handle Food & Freezer Bags Medium 50st	£1.87 £0.04/st	Ocado Small Tie Handle Freezer Bags 80st	£2.40 £0.03/st	0.80x
EQUIVALENT 0.90	ASDA Sensitive Non-Bio Laundry Liquid 30 Washes 900ml	£2.08 £2.31/l	Ocado Non-Bio Liquid Detergent 50 Wash 1.5l	£3.40 £2.27/l	0.98x
COMPARABLE 0.97	ASDA 20 Medium Resealable Food & Freezer Bags 20st	£1.70 £0.08/st	Ocado 20 Medium Resealable Food & Freezer Bags 20st	£1.85 £0.09/st	1.09x
COMPARABLE 0.87	ASDA Citrus Burst Thick Bleach 750ml 750ml	£0.80 £1.07/l	Ocado Citrus Thick Bleach 750ml	£0.80 £1.07/l	1.00x
COMPARABLE 0.80	ASDA Citrus Burst Extra Thick Bleach 750ml 750ml	£1.12 £1.49/l	Ocado Citrus Thick Bleach 750ml	£0.80 £1.07/l	0.71x
EQUIVALENT 0.90	ASDA Natural Yogurt 1kg 1000g	£1.70 £1.70/kg	Ocado Natural Yoghurt 500g	£1.15 £2.30/kg	1.35x
EQUIVALENT 0.90	ASDA 20 Delicious Unsmoked Back Bacon Rashers 2 x 300g (600g) 600g	£2.90 £4.83/kg	Ocado 10 Unsmoked Back Bacon Rashers 300g	£1.50 £5.00/kg	1.03x
EQUIVALENT 0.90	ASDA 4 Tender Pork Chops 700g 700g	£4.97 £7.10/kg	Ocado 2 British Pork Chops 500g	£5.35 £10.70/kg	1.51x
EQUIVALENT 0.90	ASDA Succulent Boneless Chicken Thigh Fillets 650g 650g	£5.93 £9.12/kg	Ocado British Chicken Thighs 1kg	£2.99 £2.99/kg	0.33x
EQUIVALENT 0.90	ASDA 4 Tender Lamb Chops 300g 300g	£5.42 £18.07/kg	Ocado 4 Lamb Chops 340g	£6.80 £20.00/kg	1.11x
COMPARABLE 0.81	ASDA British Medium Cheddar 400g 400g	£3.17 £7.92/kg	Ocado Medium Cheddar 400g	£3.25 £8.12/kg	1.03x
COMPARABLE 0.87	ASDA Colour Oxy Stain Remover Powder 1kg 1000g	£2.80 £2.80/kg	Ocado Stain Remover Powder for Colours 1kg	£2.95 £2.95/kg	1.05x
COMPARABLE 0.96	ASDA British Unsalted Butter 250g 250g	£1.98 £7.92/kg	Ocado British Unsalted Butter 250g	£2.00 £8.00/kg	1.01x
COMPARABLE 0.77	ASDA Original Thick Bleach 750ml 750ml	£0.80 £1.07/l	Ocado Citrus Thick Bleach 750ml	£0.80 £1.07/l	1.00x
COMPARABLE 0.81	ASDA Green Pesto 190g 190g	£0.99 £5.21/kg	Ocado Classic Green Pesto 190g	£1.10 £5.79/kg	1.11x
EQUIVALENT 0.90	ASDA Tender Lamb Leg Steaks 340g 340g	£6.18 £18.18/kg	Ocado 4 Lamb Leg Steaks 450g	£8.90 £19.78/kg	1.09x