ASDA vs Sainsbury's — own-label (Basket B) pairs

ASDA vs Sainsbury's — own-label (Basket B)

An illustrative selection of 100 matched pairs between ASDA and Sainsbury's in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 273 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 11 EQUIVALENT · 89 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio on 100 clean pairs shown (no data-quality flags): 1.02×

showing 100 of 273 pairs · 100 clean · 0 flagged (shown below for your eyeball). A ratio > 1 means Sainsbury's is dearer per unit than ASDA.

Clean pairs (100)

Match type	ASDA product	ASDA price	Sainsbury's product	Sainsbury's price	Sain/ASDA per-unit
EQUIVALENT 0.93	ASDA Tasty Garlic & Parsley Marinated King Prawns 150g 150g	£3.75 £25.00/kg	Sainsbury's King Prawns ASC in Garlic & Parsley ASC 150g 150g	£3.95 £26.33/kg	1.05x
COMPARABLE 0.76	ASDA 2 Tasty Salmon Fishcakes 270g 270g	£2.52 £9.33/kg	Sainsbury's Fishcakes Scottish Salmon x2 270g 270g	£2.50 £9.26/kg	0.99x
COMPARABLE 0.65	ASDA 2 Flavoursome Salmon Fillets 260g 260g	£4.90 £18.85/kg	Stamford Street Co. ASC Salmon Fillets x2 240g 240g	£3.95 £16.46/kg	0.87x
COMPARABLE 0.71	ASDA Delicate 2 Smoked Basa Fillets 230g 230g	£2.75 £11.96/kg	Sainsburys Smoked Basa fillets ASC 240g 240g	£1.79 £7.46/kg	0.62x
EQUIVALENT 0.99	ASDA 8 Beef Burgers 454g 454g	£3.88 £8.55/kg	Sainsbury's Beef Burgers x8 454g 454g	£4.00 £8.81/kg	1.03x
EQUIVALENT 0.95	ASDA Tender Chicken Breast Mini Fillets 1.000g 1000g	£6.64 £6.64/kg	Sainsbury's 1kg British Chicken Breast Mini Fillets 1000g	£7.50 £7.50/kg	1.13x
COMPARABLE 0.71	ASDA ASDA Seasoned Southern Fried Chicken Breast Mini Fillets 305g 305g	£3.30 £10.82/kg	Sainsbury's 320g British Fresh Chicken Breast Mini Fillets 320g	£3.25 £10.16/kg	0.94x
COMPARABLE 0.67	ASDA Delicious Breaded Chicken Goujons 600g 600g	£4.81 £8.02/kg	Sainsbury's Breaded Fresh British Chicken Goujons 540g 540g	£4.50 £8.33/kg	1.04x
COMPARABLE 0.75	ASDA 4 Lean Pork Loin Medallions 400g 400g	£4.42 £11.05/kg	Sainsbury's British Pork Loin Medallions x4 400g 400g	£4.55 £11.37/kg	1.03x
COMPARABLE 0.68	ASDA 4 Tender Pork Loin Steaks 440g 440g	£3.57 £8.11/kg	Sainsbury's Sweet & Smoky BBQ Pork Loin Steaks 440g 440g	£4.50 £10.23/kg	1.26x
COMPARABLE 0.70	ASDA 4 Sticky Maple BBQ Pork Loin Steaks 440g 440g	£3.56 £8.09/kg	Sainsbury's Sweet & Smoky BBQ Pork Loin Steaks 440g 440g	£4.50 £10.23/kg	1.26x
COMPARABLE 0.71	ASDA Extra Special Extra Special 4 Aberdeen Angus Beef Quarter Pounders 454g 454g	£3.75 £8.26/kg	Sainsbury's Beef Quarter Pounders x4 454g 454g	£4.00 £8.81/kg	1.07x
COMPARABLE 0.73	ASDA Succulent Lean Pork Mince 5% Fat 500g 500g	£2.57 £5.14/kg	Sainsbury's British Pork Mince 5% Fat 500g 500g	£2.49 £4.98/kg	0.97x
COMPARABLE 0.71	ASDA 4 Beef Quarter Pounders 454g 454g	£3.88 £8.55/kg	Sainsbury's 4 Quarter Pounder British Beef Burgers 454g 454g	£4.00 £8.81/kg	1.03x
COMPARABLE 0.72	ASDA Smoky BBQ Chicken Wings 525g 525g	£4.68 £8.91/kg	Sainsbury's Sweet & Smoky BBQ Cooked British Chicken Wings 525g 525g	£4.50 £8.57/kg	0.96x
COMPARABLE 0.74	ASDA 8 Herby Lincolnshire Pork Sausages 454g 454g	£1.79 £3.94/kg	Sainsbury's Butcher's choice Lincolnshire British Pork Sausage x8 454g 454g	£1.79 £3.94/kg	1.00x
COMPARABLE 0.70	ASDA Tender Lamb Leg Steaks 300g 300g	£5.88 £19.60/kg	Sainsbury's British or New Zealand Lamb Leg Steaks 300g 300g	£6.00 £20.00/kg	1.02x
COMPARABLE 0.80	ASDA Tender Chicken Breast Mini Fillets 500g	£4.35 £8.70/kg	Sainsbury's British Chicken Breast Mini Fillets 500g 500g	£4.00 £8.00/kg	0.92x
COMPARABLE 0.70	ASDA Room to Thrive Diced Chicken Breast 400g	£4.84 £12.10/kg	Sainsbury's 400g British Fresh Diced Chicken Breast 400g	£3.95 £9.88/kg	0.82x
COMPARABLE 0.71	ASDA Crispy Breaded Chicken Goujons 300g 300g	£3.00 £10.00/kg	Sainsbury's Breaded Fresh British Chicken Goujons 270g 270g	£2.75 £10.19/kg	1.02x
COMPARABLE 0.70	ASDA Seasoned Southern Fried Chicken Goujons 300g 300g	£3.00 £10.00/kg	Sainsbury's Southern Fried Breaded Fresh British Chicken goujons 270g 270g	£2.75 £10.19/kg	1.02x
COMPARABLE 0.73	ASDA Flavourful Lean Scotch Beef Steak Mince 5% Fat 500g 500g	£5.19 £10.38/kg	Sainsbury's 5% Fat Beef Mince 500g 500g	£6.75 £13.50/kg	1.30x
COMPARABLE 0.76	ASDA Succulent Boneless Chicken Thigh Fillets 650g 650g	£5.93 £9.12/kg	Sainsbury's 640g British Fresh Skinless & Boneless Chicken Thigh Fillets 640g	£5.95 £9.30/kg	1.02x
COMPARABLE 0.78	ASDA Flavoursome 10 Smoked Back Bacon Rashers 300g 300g	£1.64 £5.47/kg	Sainsbury's Smoked Back Bacon Rashers x10 300g 300g	£1.49 £4.97/kg	0.91x
COMPARABLE 0.72	ASDA 6 Smoked Back Bacon Rashers 240g 240g	£3.23 £13.46/kg	Sainsbury's Smoked Reduced Salt Back Bacon Rashers x8 250g 250g	£2.00 £8.00/kg	0.59x
COMPARABLE 0.77	ASDA Scottish Extra Mature Cheddar 400g 400g	£3.17 £7.92/kg	Sainsbury's British Extra Mature Cheddar Cheese 400g 400g	£3.25 £8.12/kg	1.03x
EQUIVALENT 0.99	ASDA Long Life Semi Skimmed Milk 6 x 1 Litre 6000ml	£6.00 £1.00/l	Sainsbury's Semi Skimmed Long Life Milk 6x1L 6000ml	£5.70 £0.95/l	0.95x
COMPARABLE 0.79	ASDA Just Essentials Fat Free Greek Style Yogurt 500g 500g	£0.95 £1.90/kg	Sainsbury's Greek Style Fat Free Natural Yogurt 500g 500g	£1.15 £2.30/kg	1.21x
COMPARABLE 0.78	ASDA British Double Gloucester with Onion & Chives 200g 200g	£2.77 £13.85/kg	Sainsbury's Double Gloucester Cheese & Chive 200g 200g	£2.85 £14.25/kg	1.03x
COMPARABLE 0.72	ASDA Roast Chicken Drumsticks 450g 450g	£3.30 £7.33/kg	Sainsbury's Roast British Cooked Chicken Drumsticks 430g 430g	£3.75 £8.72/kg	1.19x
EQUIVALENT 0.96	ASDA Long Life Semi Skimmed Milk 1 Litre 1000ml	£1.34 £1.34/l	Sainsbury's 1L Semi Skimmed British Long Life Milk 1000ml	£0.95 £0.95/l	0.71x
COMPARABLE 0.82	ASDA Free From Plant Based by Soya Sweetened Drink 1 Litre 1000ml	£1.25 £1.25/l	Sainsbury's Sweetened Soya Drink 1L 1000ml	£1.35 £1.35/l	1.08x
COMPARABLE 0.77	ASDA Strawberry Yogurts 4 x 125g (500g) 500g	£1.68 £3.36/kg	Sainsbury's Thick & Creamy Strawberry Yogurt 4 x 125g 500g	£1.49 £2.98/kg	0.89x
COMPARABLE 0.80	ASDA Delicious 10 Unsmoked Back Bacon Rashers 300g 300g	£1.64 £5.47/kg	Sainsbury's Unsmoked Back Bacon Rashers x10 300g 300g	£1.49 £4.97/kg	0.91x
COMPARABLE 0.79	ASDA Gooseberry Fool 114g 114g	£1.00 £8.77/kg	Sainsbury's Fruit Fool Gooseberry 114g 114g	£1.00 £8.77/kg	1.00x
COMPARABLE 0.70	ASDA Chinese Style Chicken Breast Slices 180g 180g	£2.95 £16.39/kg	Sainsbury's Garlic & Herb Cooked British Chicken Breast Slices 180g 180g	£3.75 £20.83/kg	1.27x
COMPARABLE 0.75	ASDA Fruity Apricot Jam 454g 454g	£1.15 £2.53/kg	Sainsbury's Apricot Jam 454g 454g	£0.89 £1.96/kg	0.77x
COMPARABLE 0.75	ASDA Burger Sauce 270g 270g	£1.25 £4.63/kg	Sainsbury's Burger Sauce 300g 300g	£1.65 £5.50/kg	1.19x
COMPARABLE 0.89	ASDA Cream of Chicken Soup 400g 400g	£0.59 £1.47/kg	Sainsbury's Cream Of Chicken Soup 400g 400g	£0.59 £1.47/kg	1.00x
COMPARABLE 0.82	ASDA Green Pesto 190g 190g	£0.99 £5.21/kg	Sainsbury's Green Pesto 190g 190g	£0.89 £4.68/kg	0.90x
COMPARABLE 0.84	ASDA Dijon Mustard 185g 185g	£0.45 £2.43/kg	Sainsbury's Dijon Mustard 185g 185g	£0.45 £2.43/kg	1.00x
EQUIVALENT 0.84	ASDA Smooth Peanut Butter 1kg 1000g	£4.75 £4.75/kg	Sainsbury's 1kg 100% Smooth Peanut Butter 1000g	£5.45 £5.45/kg	1.15x
COMPARABLE 0.89	ASDA Tangy Fine Cut Orange Marmalade 454g 454g	£1.02 £2.25/kg	Sainsbury's Orange Marmalade, Fine Cut 454g 454g	£1.10 £2.42/kg	1.08x
COMPARABLE 0.79	ASDA Basmati Micro Rice 250g 250g	£0.69 £2.76/kg	Sainsbury's Microwave Rice Basmati 250g 250g	£0.55 £2.20/kg	0.80x
COMPARABLE 0.78	ASDA Asda Ready to Roll Red Icing 250g 250g	£2.00 £8.00/kg	Sainsbury's Ready to Roll Red Icing 250g 250g	£2.05 £8.20/kg	1.02x
COMPARABLE 0.78	ASDA Free From Free From by Penne 500g 500g	£0.74 £1.48/kg	Sainsbury's Free from Penne Pasta 500g 500g	£0.75 £1.50/kg	1.01x
COMPARABLE 0.79	ASDA SEA SALT CRACKERS by ASDA 185g 185g	£1.25 £6.76/kg	Sainsbury's Sea Salt Crackers 185g 185g	£1.40 £7.57/kg	1.12x
COMPARABLE 0.83	ASDA Free From Free From Spaghetti 500g 500g	£0.74 £1.48/kg	Sainsbury's Free from Spaghetti Pasta 500g 500g	£0.75 £1.50/kg	1.01x
COMPARABLE 0.87	ASDA Free From Free From Sage & Onion Stuffing Mix 170g 170g	£1.50 £8.82/kg	Sainsbury's Free From Sage & Onion Stuffing 170g 170g	£1.70 £10.00/kg	1.13x
COMPARABLE 0.75	ASDA Long Grain Micro Rice 250g 250g	£0.69 £2.76/kg	Sainsbury's Microwave Rice Long Grain White 250g 250g	£0.55 £2.20/kg	0.80x
COMPARABLE 0.81	ASDA Victoria Sponge Cake Slice 1st	£0.97 £0.97/st	Sainsbury's Victoria Cake Slice 1st	£1.70 £1.70/st	1.75x
COMPARABLE 0.69	ASDA Bake White Bread Mix 500g 500g	£1.00 £2.00/kg	Sainsbury's Crusty White Bread Mix 500g 500g	£1.15 £2.30/kg	1.15x
COMPARABLE 0.69	ASDA Golden Syrup 750g 700g	£1.72 £2.46/kg	Sainsbury's Golden Syrup 750g 750g	£2.05 £2.73/kg	1.11x
COMPARABLE 0.70	ASDA Tricolore Fusilli 500g 500g	£0.77 £1.54/kg	Sainsbury's Fusilli Pasta 500g 500g	£0.60 £1.20/kg	0.78x
COMPARABLE 0.79	ASDA Frosted Flakes 500g 500g	£1.15 £2.30/kg	Sainsbury's Frosted Flakes Cereal 500g 500g	£0.95 £1.90/kg	0.83x
COMPARABLE 0.84	ASDA Rosemary Crackers 185g 185g	£1.25 £6.76/kg	Sainsbury's Rosemary Crackers 185g 185g	£1.40 £7.57/kg	1.12x
COMPARABLE 0.88	ASDA Chocolate Sponge Mix 400g 400g	£1.33 £3.33/kg	Sainsbury's Chocolate Sponge Mix 400g 400g	£1.50 £3.75/kg	1.13x
COMPARABLE 0.70	ASDA Maple & Pecan Crisp 500g 500g	£2.10 £4.20/kg	Sainsbury's Maple & Nut Crisp 500g 500g	£2.20 £4.40/kg	1.05x
COMPARABLE 0.72	ASDA Demerara Sugar 500g 500g	£1.80 £3.60/kg	Sainsbury's Fairtrade Demerara Cane Sugar 500g 500g	£1.70 £3.40/kg	0.94x
COMPARABLE 0.74	ASDA Curry Flavour Instant Noodles 85g 85g	£0.40 £4.71/kg	Sainsbury's Chicken Flavour Instant Noodles 90g 90g	£0.50 £5.56/kg	1.18x
COMPARABLE 0.69	ASDA Golden Syrup 750g 700g	£1.72 £2.46/kg	Sainsbury's Golden Syrup 750g 750g	£2.05 £2.73/kg	1.11x
COMPARABLE 0.81	ASDA Lemon Drizzle Loaf Cake Kit 320g 320g	£2.08 £6.50/kg	Sainsbury's Lemon Drizzle Loaf Cake Mix 320g 320g	£2.35 £7.34/kg	1.13x
COMPARABLE 0.76	ASDA Asda Ready to Roll Pink lcing 250g 250g	£2.00 £8.00/kg	Sainsbury's Ready to Roll Pink Icing 250g 250g	£2.05 £8.20/kg	1.02x
COMPARABLE 0.80	ASDA Olive Oil 500ml 500ml	£5.50 £11.00/l	Sainsbury's Olive Oil 500ml 500ml	£5.50 £11.00/l	1.00x
COMPARABLE 0.76	ASDA Sunflower Oil 3 Litres 3000ml	£5.50 £1.83/l	Sainsbury's Sunflower Oil 3L 3000ml	£4.75 £1.58/l	0.86x
EQUIVALENT 0.99	ASDA British Unsalted Butter 250g 250g	£1.98 £7.92/kg	Sainsbury's British Butter, Unsalted 250g 250g	£1.99 £7.96/kg	1.01x
COMPARABLE 0.79	ASDA Rhubarb & Custard 200g 200g	£1.20 £6.00/kg	Sainsbury's Rhubarb & Custard Sweets 200g 200g	£1.35 £6.75/kg	1.13x
COMPARABLE 0.70	ASDA Nice Biscuits 200g 200g	£0.49 £2.45/kg	Sainsbury's Rich Tea Biscuits 200g 200g	£0.32 £1.60/kg	0.65x
COMPARABLE 0.90	ASDA Milk Chocolate Digestives 300g 300g	£1.25 £4.17/kg	Sainsbury's Milk Chocolate Digestives 300g 300g	£1.25 £4.17/kg	1.00x
COMPARABLE 0.79	ASDA Mint Humbugs 200g 200g	£1.08 £5.40/kg	Sainsbury's Mint Humbugs 200g 200g	£1.35 £6.75/kg	1.25x
COMPARABLE 0.80	ASDA Butter Mintoes 200g 200g	£0.94 £4.70/kg	Sainsbury's Butter Mintoes 200g 200g	£1.35 £6.75/kg	1.44x
COMPARABLE 0.83	ASDA Smooth Orange Juice 1Litre 1000ml	£2.00 £2.00/l	Sainsbury's Smooth Pure Orange Juice 1L 1000ml	£1.45 £1.45/l	0.72x
COMPARABLE 0.76	ASDA Apple Juice 1 Litre 1000ml	£2.00 £2.00/l	Sainsbury's Pure Apple Juice 1L 1000ml	£0.99 £0.99/l	0.49x
COMPARABLE 0.76	ASDA Gold Roasted Coffee 200g 200g	£2.65 £13.25/kg	Sainsbury's Gold Roast Instant Coffee 200g 200g	£2.85 £14.25/kg	1.08x
COMPARABLE 0.80	ASDA Orange Juice with Bits 1Litre 1000ml	£2.00 £2.00/l	Sainsbury's Pure Orange Juice with Juicy Bits 1L 1000ml	£1.59 £1.59/l	0.80x
COMPARABLE 0.82	ASDA Mango & Passion Fruit Smoothie 750ml 750ml	£1.80 £2.40/l	Sainsbury's Mango & Passionfruit Smoothie 750ml 750ml	£1.95 £2.60/l	1.08x
COMPARABLE 0.73	ASDA Rich Roast Decaf Roasted Coffee 200g 200g	£2.28 £11.40/kg	Sainsbury's Rich Roast Instant Coffee Granules, Decaffeinated 200g 200g	£2.40 £12.00/kg	1.05x
COMPARABLE 0.81	ASDA Diet Lemonade 2 Litres 2000ml	£0.82 £0.41/l	Sainsbury's Diet Lemonade 2L 2000ml	£0.85 £0.42/l	1.04x
COMPARABLE 0.87	ASDA Indian Tonic Water 1 Litre 1000ml	£0.90 £0.90/l	Sainsbury's Indian Tonic Water 1L 1000ml	£0.95 £0.95/l	1.06x
COMPARABLE 0.76	ASDA Apple Juice 1 Litre 1000ml	£1.58 £1.58/l	Sainsbury's Pure Apple Juice 1L 1000ml	£0.99 £0.99/l	0.63x
COMPARABLE 0.74	ASDA Southern Fried Chicken Breast Strips 400g 400g	£4.10 £10.25/kg	Sainsbury's Southern Fried Chicken Steak 380g 380g	£1.79 £4.71/kg	0.46x
COMPARABLE 0.82	ASDA 6 Tasty Mini Pork & Pickle Pies 300g 300g	£2.45 £8.17/kg	Sainsbury's Mini Pork & Pickle Pies x6 300g 300g	£2.70 £9.00/kg	1.10x
COMPARABLE 0.87	ASDA Cheese & Onion Pasties 4 x 130g (520g) 520g	£2.94 £5.65/kg	Sainsbury's Cheese & Onion Pasties x4 520g 520g	£2.95 £5.67/kg	1.00x
COMPARABLE 0.82	ASDA Strawberry Gâteau 375g 375g	£2.57 £6.85/kg	Sainsbury's Strawberry Gateau 375g 375g	£2.35 £6.27/kg	0.91x
COMPARABLE 0.72	ASDA Cheese Twists 125g 125g	£1.00 £8.00/kg	Sainsbury's Cheddar Cheese Twists 125g 125g	£1.10 £8.80/kg	1.10x
COMPARABLE 0.69	ASDA Fresh Berry Washing Up Liquid 500ml 500ml	£0.69 £1.38/l	Sainsbury's Antibacterial Eucalyptus Washing Up Liquid 500ml 500ml	£0.79 £1.58/l	1.14x
COMPARABLE 0.91	ASDA Original Washing Up Liquid 500ml 500ml	£0.69 £1.38/l	Sainsbury's Original Washing Up Liquid 500ml 500ml	£0.70 £1.40/l	1.01x
COMPARABLE 0.80	ASDA Whites Oxy by ASDA Stain Remover Powder 1kg 1000g	£2.80 £2.80/kg	Sainsbury's Stain Remover Powder For Whites 1kg 1000g	£3.15 £3.15/kg	1.12x
COMPARABLE 0.81	ASDA Zesty Lemon Washing Up Liquid 500ml 500ml	£0.69 £1.38/l	Sainsbury's Lemon Washing Up Liquid 500ml 500ml	£0.70 £1.40/l	1.01x
COMPARABLE 0.82	ASDA Children's Cough Relief 1+ Month 200ml 200ml	£2.24 £11.20/l	Sainsburys Childrens Cough Relief 200ml 200ml	£2.30 £11.50/l	1.03x
EQUIVALENT 0.99	ASDA Fat Free Greek Style Yogurt 1kg 1000g	£1.70 £1.70/kg	Sainsbury's Fat Free Greek Style Natural Yogurt 1kg 1000g	£2.10 £2.10/kg	1.24x
COMPARABLE 0.80	ASDA Citrus Burst Thick Bleach 750ml 750ml	£0.80 £1.07/l	Sainsbury's Thick Bleach, Citrus 750ml 750ml	£0.80 £1.07/l	1.00x
EQUIVALENT 0.99	ASDA Fat Free Greek Style Yogurt 450g 450g	£1.70 £3.78/kg	Sainsbury's Greek Style Fat Free Natural Yogurt 500g 500g	£1.15 £2.30/kg	0.61x
COMPARABLE 0.82	ASDA Asda Ready to Roll Blue Icing 250g 250g	£2.00 £8.00/kg	Sainsbury's Ready to Roll Blue Icing 250g 250g	£2.05 £8.20/kg	1.02x
COMPARABLE 0.89	ASDA Long Life Skimmed Milk 1 Litre 1000ml	£1.34 £1.34/l	Sainsbury's 1L Skimmed Long Life Milk 1000ml	£0.95 £0.95/l	0.71x
EQUIVALENT 0.97	ASDA Creamy Greek Style Yogurt 1kg 1000g	£1.70 £1.70/kg	Sainsbury's Greek Style Natural Yogurt 1kg 1000g	£2.10 £2.10/kg	1.24x
COMPARABLE 0.77	ASDA Baby Beetroot in Vinegar 286g 440g	£1.42 £3.23/kg	*Sainsbury's Whole Baby Pickled Beetroot in Vinegar 710g (462g)** 462g	£1.60 £3.46/kg	1.07x
COMPARABLE 0.77	ASDA Delicious 12 Thick Cut Unsmoked Back Bacon Rashers 500g 500g	£3.07 £6.14/kg	Sainsbury's Unsmoked 16 Back Bacon Rashers 2x250g 500g	£2.39 £4.78/kg	0.78x
EQUIVALENT 0.80	ASDA Diet Lemonade 6 x 330ml 1980ml	£1.58 £0.80/l	Sainsbury's Diet Lemonade 2L 2000ml	£0.85 £0.42/l	0.53x
COMPARABLE 0.69	ASDA Roast Chicken Thighs 440g 440g	£3.96 £9.00/kg	Sainsbury's Roast British Cooked Chicken Thighs 450g 450g	£4.00 £8.89/kg	0.99x

Match
type

ASDA product

ASDA
price

Sainsbury's product

Sainsbury's
price

Sain/ASDA
per-unit

Flags

EQUIVALENT
0.93

ASDA Tasty Garlic & Parsley Marinated King Prawns 150g
150g

£3.75
£25.00/kg

Sainsbury's King Prawns ASC in Garlic & Parsley ASC 150g
150g

£3.95
£26.33/kg

1.05x

COMPARABLE
0.76

ASDA 2 Tasty Salmon Fishcakes 270g
270g

£2.52
£9.33/kg

Sainsbury's Fishcakes Scottish Salmon x2 270g
270g

£2.50
£9.26/kg

0.99x

COMPARABLE
0.65

ASDA 2 Flavoursome Salmon Fillets 260g
260g

£4.90
£18.85/kg

Stamford Street Co. ASC Salmon Fillets x2 240g
240g

£3.95
£16.46/kg

0.87x

COMPARABLE
0.71

ASDA Delicate 2 Smoked Basa Fillets 230g
230g

£2.75
£11.96/kg

Sainsburys Smoked Basa fillets ASC 240g
240g

£1.79
£7.46/kg

0.62x

EQUIVALENT
0.99

ASDA 8 Beef Burgers 454g
454g

£3.88
£8.55/kg

Sainsbury's Beef Burgers x8 454g
454g

£4.00
£8.81/kg

1.03x

EQUIVALENT
0.95

ASDA Tender Chicken Breast Mini Fillets 1.000g
1000g

£6.64
£6.64/kg

Sainsbury's 1kg British Chicken Breast Mini Fillets
1000g

£7.50
£7.50/kg

1.13x

COMPARABLE
0.71

ASDA ASDA Seasoned Southern Fried Chicken Breast Mini Fillets 305g
305g

£3.30
£10.82/kg

Sainsbury's 320g British Fresh Chicken Breast Mini Fillets
320g

£3.25
£10.16/kg

0.94x

COMPARABLE
0.67

ASDA Delicious Breaded Chicken Goujons 600g
600g

£4.81
£8.02/kg

Sainsbury's Breaded Fresh British Chicken Goujons 540g
540g

£4.50
£8.33/kg

1.04x

COMPARABLE
0.75

ASDA 4 Lean Pork Loin Medallions 400g
400g

£4.42
£11.05/kg

Sainsbury's British Pork Loin Medallions x4 400g
400g

£4.55
£11.37/kg

1.03x

COMPARABLE
0.68

ASDA 4 Tender Pork Loin Steaks 440g
440g

£3.57
£8.11/kg

Sainsbury's Sweet & Smoky BBQ Pork Loin Steaks 440g
440g

£4.50
£10.23/kg

1.26x

COMPARABLE
0.70

ASDA 4 Sticky Maple BBQ Pork Loin Steaks 440g
440g

£3.56
£8.09/kg

Sainsbury's Sweet & Smoky BBQ Pork Loin Steaks 440g
440g

£4.50
£10.23/kg

1.26x

COMPARABLE
0.71

ASDA Extra Special Extra Special 4 Aberdeen Angus Beef Quarter Pounders 454g
454g

£3.75
£8.26/kg

Sainsbury's Beef Quarter Pounders x4 454g
454g

£4.00
£8.81/kg

1.07x

COMPARABLE
0.73

ASDA Succulent Lean Pork Mince 5% Fat 500g
500g

£2.57
£5.14/kg

Sainsbury's British Pork Mince 5% Fat 500g
500g

£2.49
£4.98/kg

0.97x

COMPARABLE
0.71

ASDA 4 Beef Quarter Pounders 454g
454g

£3.88
£8.55/kg

Sainsbury's 4 Quarter Pounder British Beef Burgers 454g
454g

£4.00
£8.81/kg

1.03x

COMPARABLE
0.72

ASDA Smoky BBQ Chicken Wings 525g
525g

£4.68
£8.91/kg

Sainsbury's Sweet & Smoky BBQ Cooked British Chicken Wings 525g
525g

£4.50
£8.57/kg

0.96x

COMPARABLE
0.74

ASDA 8 Herby Lincolnshire Pork Sausages 454g
454g

£1.79
£3.94/kg

Sainsbury's Butcher's choice Lincolnshire British Pork Sausage x8 454g
454g

£1.79
£3.94/kg

1.00x

COMPARABLE
0.70

ASDA Tender Lamb Leg Steaks 300g
300g

£5.88
£19.60/kg

Sainsbury's British or New Zealand Lamb Leg Steaks 300g
300g

£6.00
£20.00/kg

1.02x

COMPARABLE
0.80

ASDA Tender Chicken Breast Mini Fillets
500g

£4.35
£8.70/kg

Sainsbury's British Chicken Breast Mini Fillets 500g
500g

£4.00
£8.00/kg

0.92x

COMPARABLE
0.70

ASDA Room to Thrive Diced Chicken Breast
400g

£4.84
£12.10/kg

Sainsbury's 400g British Fresh Diced Chicken Breast
400g

£3.95
£9.88/kg

0.82x

COMPARABLE
0.71

ASDA Crispy Breaded Chicken Goujons 300g
300g

£3.00
£10.00/kg

Sainsbury's Breaded Fresh British Chicken Goujons 270g
270g

£2.75
£10.19/kg

1.02x

COMPARABLE
0.70

ASDA Seasoned Southern Fried Chicken Goujons 300g
300g

£3.00
£10.00/kg

Sainsbury's Southern Fried Breaded Fresh British Chicken goujons 270g
270g

£2.75
£10.19/kg

1.02x

COMPARABLE
0.73

ASDA Flavourful Lean Scotch Beef Steak Mince 5% Fat 500g
500g

£5.19
£10.38/kg

Sainsbury's 5% Fat Beef Mince 500g
500g

£6.75
£13.50/kg

1.30x

COMPARABLE
0.76

ASDA Succulent Boneless Chicken Thigh Fillets 650g
650g

£5.93
£9.12/kg

Sainsbury's 640g British Fresh Skinless & Boneless Chicken Thigh Fillets
640g

£5.95
£9.30/kg

1.02x

COMPARABLE
0.78

ASDA Flavoursome 10 Smoked Back Bacon Rashers 300g
300g

£1.64
£5.47/kg

Sainsbury's Smoked Back Bacon Rashers x10 300g
300g

£1.49
£4.97/kg

0.91x

COMPARABLE
0.72

ASDA 6 Smoked Back Bacon Rashers 240g
240g

£3.23
£13.46/kg

Sainsbury's Smoked Reduced Salt Back Bacon Rashers x8 250g
250g

£2.00
£8.00/kg

0.59x

COMPARABLE
0.77

ASDA Scottish Extra Mature Cheddar 400g
400g

£3.17
£7.92/kg

Sainsbury's British Extra Mature Cheddar Cheese 400g
400g

£3.25
£8.12/kg

1.03x

EQUIVALENT
0.99

ASDA Long Life Semi Skimmed Milk 6 x 1 Litre
6000ml

£6.00
£1.00/l

Sainsbury's Semi Skimmed Long Life Milk 6x1L
6000ml

£5.70
£0.95/l

0.95x

COMPARABLE
0.79

ASDA Just Essentials Fat Free Greek Style Yogurt 500g
500g

£0.95
£1.90/kg

Sainsbury's Greek Style Fat Free Natural Yogurt 500g
500g

£1.15
£2.30/kg

1.21x

COMPARABLE
0.78

ASDA British Double Gloucester with Onion & Chives 200g
200g

£2.77
£13.85/kg

Sainsbury's Double Gloucester Cheese & Chive 200g
200g

£2.85
£14.25/kg

1.03x

COMPARABLE
0.72

ASDA Roast Chicken Drumsticks 450g
450g

£3.30
£7.33/kg

Sainsbury's Roast British Cooked Chicken Drumsticks 430g
430g

£3.75
£8.72/kg

1.19x

EQUIVALENT
0.96

ASDA Long Life Semi Skimmed Milk 1 Litre
1000ml

£1.34
£1.34/l

Sainsbury's 1L Semi Skimmed British Long Life Milk
1000ml

£0.95
£0.95/l

0.71x

COMPARABLE
0.82

ASDA Free From Plant Based by Soya Sweetened Drink 1 Litre
1000ml

£1.25
£1.25/l

Sainsbury's Sweetened Soya Drink 1L
1000ml

£1.35
£1.35/l

1.08x

COMPARABLE
0.77

ASDA Strawberry Yogurts 4 x 125g (500g)
500g

£1.68
£3.36/kg

Sainsbury's Thick & Creamy Strawberry Yogurt 4 x 125g
500g

£1.49
£2.98/kg

0.89x

COMPARABLE
0.80

ASDA Delicious 10 Unsmoked Back Bacon Rashers 300g
300g

£1.64
£5.47/kg

Sainsbury's Unsmoked Back Bacon Rashers x10 300g
300g

£1.49
£4.97/kg

0.91x

COMPARABLE
0.79

ASDA Gooseberry Fool 114g
114g

£1.00
£8.77/kg

Sainsbury's Fruit Fool Gooseberry 114g
114g

£1.00
£8.77/kg

1.00x

COMPARABLE
0.70

ASDA Chinese Style Chicken Breast Slices 180g
180g

£2.95
£16.39/kg

Sainsbury's Garlic & Herb Cooked British Chicken Breast Slices 180g
180g

£3.75
£20.83/kg

1.27x

COMPARABLE
0.75

ASDA Fruity Apricot Jam 454g
454g

£1.15
£2.53/kg

Sainsbury's Apricot Jam 454g
454g

£0.89
£1.96/kg

0.77x

COMPARABLE
0.75

ASDA Burger Sauce 270g
270g

£1.25
£4.63/kg

Sainsbury's Burger Sauce 300g
300g

£1.65
£5.50/kg

1.19x

COMPARABLE
0.89

ASDA Cream of Chicken Soup 400g
400g

£0.59
£1.47/kg

Sainsbury's Cream Of Chicken Soup 400g
400g

£0.59
£1.47/kg

1.00x

COMPARABLE
0.82

ASDA Green Pesto 190g
190g

£0.99
£5.21/kg

Sainsbury's Green Pesto 190g
190g

£0.89
£4.68/kg

0.90x

COMPARABLE
0.84

ASDA Dijon Mustard 185g
185g

£0.45
£2.43/kg

Sainsbury's Dijon Mustard 185g
185g

£0.45
£2.43/kg

1.00x

EQUIVALENT
0.84

ASDA Smooth Peanut Butter 1kg
1000g

£4.75
£4.75/kg

Sainsbury's 1kg 100% Smooth Peanut Butter
1000g

£5.45
£5.45/kg

1.15x

COMPARABLE
0.89

ASDA Tangy Fine Cut Orange Marmalade 454g
454g

£1.02
£2.25/kg

Sainsbury's Orange Marmalade, Fine Cut 454g
454g

£1.10
£2.42/kg

1.08x

COMPARABLE
0.79

ASDA Basmati Micro Rice 250g
250g

£0.69
£2.76/kg

Sainsbury's Microwave Rice Basmati 250g
250g

£0.55
£2.20/kg

0.80x

COMPARABLE
0.78

ASDA Asda Ready to Roll Red Icing 250g
250g

£2.00
£8.00/kg

Sainsbury's Ready to Roll Red Icing 250g
250g

£2.05
£8.20/kg

1.02x

COMPARABLE
0.78

ASDA Free From Free From by Penne 500g
500g

£0.74
£1.48/kg

Sainsbury's Free from Penne Pasta 500g
500g

£0.75
£1.50/kg

1.01x

COMPARABLE
0.79

ASDA SEA SALT CRACKERS by ASDA 185g
185g

£1.25
£6.76/kg

Sainsbury's Sea Salt Crackers 185g
185g

£1.40
£7.57/kg

1.12x

COMPARABLE
0.83

ASDA Free From Free From Spaghetti 500g
500g

£0.74
£1.48/kg

Sainsbury's Free from Spaghetti Pasta 500g
500g

£0.75
£1.50/kg

1.01x

COMPARABLE
0.87

ASDA Free From Free From Sage & Onion Stuffing Mix 170g
170g

£1.50
£8.82/kg

Sainsbury's Free From Sage & Onion Stuffing 170g
170g

£1.70
£10.00/kg

1.13x

COMPARABLE
0.75

ASDA Long Grain Micro Rice 250g
250g

£0.69
£2.76/kg

Sainsbury's Microwave Rice Long Grain White 250g
250g

£0.55
£2.20/kg

0.80x

COMPARABLE
0.81

ASDA Victoria Sponge Cake Slice
1st

£0.97
£0.97/st

Sainsbury's Victoria Cake Slice
1st

£1.70
£1.70/st

1.75x

COMPARABLE
0.69

ASDA Bake White Bread Mix 500g
500g

£1.00
£2.00/kg

Sainsbury's Crusty White Bread Mix 500g
500g

£1.15
£2.30/kg

1.15x

COMPARABLE
0.69

ASDA Golden Syrup 750g
700g

£1.72
£2.46/kg

Sainsbury's Golden Syrup 750g
750g

£2.05
£2.73/kg

1.11x

COMPARABLE
0.70

ASDA Tricolore Fusilli 500g
500g

£0.77
£1.54/kg

Sainsbury's Fusilli Pasta 500g
500g

£0.60
£1.20/kg

0.78x

COMPARABLE
0.79

ASDA Frosted Flakes 500g
500g

£1.15
£2.30/kg

Sainsbury's Frosted Flakes Cereal 500g
500g

£0.95
£1.90/kg

0.83x

COMPARABLE
0.84

ASDA Rosemary Crackers 185g
185g

£1.25
£6.76/kg

Sainsbury's Rosemary Crackers 185g
185g

£1.40
£7.57/kg

1.12x

COMPARABLE
0.88

ASDA Chocolate Sponge Mix 400g
400g

£1.33
£3.33/kg

Sainsbury's Chocolate Sponge Mix 400g
400g

£1.50
£3.75/kg

1.13x

COMPARABLE
0.70

ASDA Maple & Pecan Crisp 500g
500g

£2.10
£4.20/kg

Sainsbury's Maple & Nut Crisp 500g
500g

£2.20
£4.40/kg

1.05x

COMPARABLE
0.72

ASDA Demerara Sugar 500g
500g

£1.80
£3.60/kg

Sainsbury's Fairtrade Demerara Cane Sugar 500g
500g

£1.70
£3.40/kg

0.94x

COMPARABLE
0.74

ASDA Curry Flavour Instant Noodles 85g
85g

£0.40
£4.71/kg

Sainsbury's Chicken Flavour Instant Noodles 90g
90g

£0.50
£5.56/kg

1.18x

COMPARABLE
0.69

ASDA Golden Syrup 750g
700g

£1.72
£2.46/kg

Sainsbury's Golden Syrup 750g
750g

£2.05
£2.73/kg

1.11x

COMPARABLE
0.81

ASDA Lemon Drizzle Loaf Cake Kit 320g
320g

£2.08
£6.50/kg

Sainsbury's Lemon Drizzle Loaf Cake Mix 320g
320g

£2.35
£7.34/kg

1.13x

COMPARABLE
0.76

ASDA Asda Ready to Roll Pink lcing 250g
250g

£2.00
£8.00/kg

Sainsbury's Ready to Roll Pink Icing 250g
250g

£2.05
£8.20/kg

1.02x

COMPARABLE
0.80

ASDA Olive Oil 500ml
500ml

£5.50
£11.00/l

Sainsbury's Olive Oil 500ml
500ml

£5.50
£11.00/l

1.00x

COMPARABLE
0.76

ASDA Sunflower Oil 3 Litres
3000ml

£5.50
£1.83/l

Sainsbury's Sunflower Oil 3L
3000ml

£4.75
£1.58/l

0.86x

EQUIVALENT
0.99

ASDA British Unsalted Butter 250g
250g

£1.98
£7.92/kg

Sainsbury's British Butter, Unsalted 250g
250g

£1.99
£7.96/kg

1.01x

COMPARABLE
0.79

ASDA Rhubarb & Custard 200g
200g

£1.20
£6.00/kg

Sainsbury's Rhubarb & Custard Sweets 200g
200g

£1.35
£6.75/kg

1.13x

COMPARABLE
0.70

ASDA Nice Biscuits 200g
200g

£0.49
£2.45/kg

Sainsbury's Rich Tea Biscuits 200g
200g

£0.32
£1.60/kg

0.65x

COMPARABLE
0.90

ASDA Milk Chocolate Digestives 300g
300g

£1.25
£4.17/kg

Sainsbury's Milk Chocolate Digestives 300g
300g

£1.25
£4.17/kg

1.00x

COMPARABLE
0.79

ASDA Mint Humbugs 200g
200g

£1.08
£5.40/kg

Sainsbury's Mint Humbugs 200g
200g

£1.35
£6.75/kg

1.25x

COMPARABLE
0.80

ASDA Butter Mintoes 200g
200g

£0.94
£4.70/kg

Sainsbury's Butter Mintoes 200g
200g

£1.35
£6.75/kg

1.44x

COMPARABLE
0.83

ASDA Smooth Orange Juice 1Litre
1000ml

£2.00
£2.00/l

Sainsbury's Smooth Pure Orange Juice 1L
1000ml

£1.45
£1.45/l

0.72x

COMPARABLE
0.76

ASDA Apple Juice 1 Litre
1000ml

£2.00
£2.00/l

Sainsbury's Pure Apple Juice 1L
1000ml

£0.99
£0.99/l

0.49x

COMPARABLE
0.76

ASDA Gold Roasted Coffee 200g
200g

£2.65
£13.25/kg

Sainsbury's Gold Roast Instant Coffee 200g
200g

£2.85
£14.25/kg

1.08x

COMPARABLE
0.80

ASDA Orange Juice with Bits 1Litre
1000ml

£2.00
£2.00/l

Sainsbury's Pure Orange Juice with Juicy Bits 1L
1000ml

£1.59
£1.59/l

0.80x

COMPARABLE
0.82

ASDA Mango & Passion Fruit Smoothie 750ml
750ml

£1.80
£2.40/l

Sainsbury's Mango & Passionfruit Smoothie 750ml
750ml

£1.95
£2.60/l

1.08x

COMPARABLE
0.73

ASDA Rich Roast Decaf Roasted Coffee 200g
200g

£2.28
£11.40/kg

Sainsbury's Rich Roast Instant Coffee Granules, Decaffeinated 200g
200g

£2.40
£12.00/kg

1.05x

COMPARABLE
0.81

ASDA Diet Lemonade 2 Litres
2000ml

£0.82
£0.41/l

Sainsbury's Diet Lemonade 2L
2000ml

£0.85
£0.42/l

1.04x

COMPARABLE
0.87

ASDA Indian Tonic Water 1 Litre
1000ml

£0.90
£0.90/l

Sainsbury's Indian Tonic Water 1L
1000ml

£0.95
£0.95/l

1.06x

COMPARABLE
0.76

ASDA Apple Juice 1 Litre
1000ml

£1.58
£1.58/l

Sainsbury's Pure Apple Juice 1L
1000ml

£0.99
£0.99/l

0.63x

COMPARABLE
0.74

ASDA Southern Fried Chicken Breast Strips 400g
400g

£4.10
£10.25/kg

Sainsbury's Southern Fried Chicken Steak 380g
380g

£1.79
£4.71/kg

0.46x

COMPARABLE
0.82

ASDA 6 Tasty Mini Pork & Pickle Pies 300g
300g

£2.45
£8.17/kg

Sainsbury's Mini Pork & Pickle Pies x6 300g
300g

£2.70
£9.00/kg

1.10x

COMPARABLE
0.87

ASDA Cheese & Onion Pasties 4 x 130g (520g)
520g

£2.94
£5.65/kg

Sainsbury's Cheese & Onion Pasties x4 520g
520g

£2.95
£5.67/kg

1.00x

COMPARABLE
0.82

ASDA Strawberry Gâteau 375g
375g

£2.57
£6.85/kg

Sainsbury's Strawberry Gateau 375g
375g

£2.35
£6.27/kg

0.91x

COMPARABLE
0.72

ASDA Cheese Twists 125g
125g

£1.00
£8.00/kg

Sainsbury's Cheddar Cheese Twists 125g
125g

£1.10
£8.80/kg

1.10x

COMPARABLE
0.69

ASDA Fresh Berry Washing Up Liquid 500ml
500ml

£0.69
£1.38/l

Sainsbury's Antibacterial Eucalyptus Washing Up Liquid 500ml
500ml

£0.79
£1.58/l

1.14x

COMPARABLE
0.91

ASDA Original Washing Up Liquid 500ml
500ml

£0.69
£1.38/l

Sainsbury's Original Washing Up Liquid 500ml
500ml

£0.70
£1.40/l

1.01x

COMPARABLE
0.80

ASDA Whites Oxy by ASDA Stain Remover Powder 1kg
1000g

£2.80
£2.80/kg

Sainsbury's Stain Remover Powder For Whites 1kg
1000g

£3.15
£3.15/kg

1.12x

COMPARABLE
0.81

ASDA Zesty Lemon Washing Up Liquid 500ml
500ml

£0.69
£1.38/l

Sainsbury's Lemon Washing Up Liquid 500ml
500ml

£0.70
£1.40/l

1.01x

COMPARABLE
0.82

ASDA Children's Cough Relief 1+ Month 200ml
200ml

£2.24
£11.20/l

Sainsburys Childrens Cough Relief 200ml
200ml

£2.30
£11.50/l

1.03x

EQUIVALENT
0.99

ASDA Fat Free Greek Style Yogurt 1kg
1000g

£1.70
£1.70/kg

Sainsbury's Fat Free Greek Style Natural Yogurt 1kg
1000g

£2.10
£2.10/kg

1.24x

COMPARABLE
0.80

ASDA Citrus Burst Thick Bleach 750ml
750ml

£0.80
£1.07/l

Sainsbury's Thick Bleach, Citrus 750ml
750ml

£0.80
£1.07/l

1.00x

EQUIVALENT
0.99

ASDA Fat Free Greek Style Yogurt 450g
450g

£1.70
£3.78/kg

Sainsbury's Greek Style Fat Free Natural Yogurt 500g
500g

£1.15
£2.30/kg

0.61x

COMPARABLE
0.82

ASDA Asda Ready to Roll Blue Icing 250g
250g

£2.00
£8.00/kg

Sainsbury's Ready to Roll Blue Icing 250g
250g

£2.05
£8.20/kg

1.02x

COMPARABLE
0.89

ASDA Long Life Skimmed Milk 1 Litre
1000ml

£1.34
£1.34/l

Sainsbury's 1L Skimmed Long Life Milk
1000ml

£0.95
£0.95/l

0.71x

EQUIVALENT
0.97

ASDA Creamy Greek Style Yogurt 1kg
1000g

£1.70
£1.70/kg

Sainsbury's Greek Style Natural Yogurt 1kg
1000g

£2.10
£2.10/kg

1.24x

COMPARABLE
0.77

ASDA Baby Beetroot in Vinegar 286g
440g

£1.42
£3.23/kg

Sainsbury's Whole Baby Pickled Beetroot in Vinegar 710g (462g*)
462g

£1.60
£3.46/kg

1.07x

COMPARABLE
0.77

ASDA Delicious 12 Thick Cut Unsmoked Back Bacon Rashers 500g
500g

£3.07
£6.14/kg

Sainsbury's Unsmoked 16 Back Bacon Rashers 2x250g
500g

£2.39
£4.78/kg

0.78x

EQUIVALENT
0.80

ASDA Diet Lemonade 6 x 330ml
1980ml

£1.58
£0.80/l

Sainsbury's Diet Lemonade 2L
2000ml

£0.85
£0.42/l

0.53x

COMPARABLE
0.69

ASDA Roast Chicken Thighs 440g
440g

£3.96
£9.00/kg

Sainsbury's Roast British Cooked Chicken Thighs 450g
450g

£4.00
£8.89/kg

0.99x