ASDA vs Aldi — own-label (Basket B)

An illustrative selection of 100 matched pairs between ASDA and Aldi in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 377 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 37 EQUIVALENT · 63 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio across the 100 pairs shown: 0.77×

showing 100 of 377 pairs. A ratio > 1 means Aldi is dearer per unit than ASDA.

Matched pairs (100)

Match type	ASDA product	ASDA price	Aldi product	Aldi price	Aldi/ASDA per-unit
EQUIVALENT 0.90	ASDA Blackcurrant Jam 454g 454g	£1.15 £2.53/kg	Blackcurrant Jam 454g	£0.89 £1.96/kg	0.77x
COMPARABLE 0.87	ASDA Mild Chilli Cooking Sauce 500g 500g	£1.05 £2.10/kg	Mild Chilli Con Carne Cooking Sauce 500g	£0.89 £1.78/kg	0.85x
EQUIVALENT 0.90	ASDA Tangy Lemon Curd 411g 411g	£1.17 £2.85/kg	Lemon Curd 320g	£1.89 £5.91/kg	2.07x
COMPARABLE 0.77	ASDA Crunchy Peanut Butter 340g 340g	£1.80 £5.29/kg	Smooth Peanut Butter 340g	£0.99 £2.91/kg	0.55x
COMPARABLE 0.90	ASDA Extra Special Seville Orange Breakfast Marmalade 340g	£1.50 £4.41/kg	Fine Cut Orange Marmalade 454g	£0.89 £1.96/kg	0.44x
EQUIVALENT 0.90	ASDA Fruity Seedless Raspberry Jam 454g 454g	£1.15 £2.53/kg	Seedless Raspberry Jam 454g	£0.89 £1.96/kg	0.77x
EQUIVALENT 0.90	ASDA Tomato & Basil Sauce for Meatballs 500g 500g	£0.79 £1.58/kg	Tomato & Basil Sauce For Meatballs 500g	£0.79 £1.58/kg	1.00x
COMPARABLE 0.90	ASDA Creamy Tomato Pasta Bake 500g 500g	£0.79 £1.58/kg	Tomato & Basil Sauce For Meatballs 500g	£0.79 £1.58/kg	1.00x
COMPARABLE 0.90	ASDA Wholewheat Penne 500g 500g	£0.77 £1.54/kg	Wholewheat Pasta 500g, Fusilli 500g	£0.75 £1.50/kg	0.97x
COMPARABLE 0.90	ASDA Double Chocolate Chip Cookies 5pk 5st	£1.44 £0.29/st	Triple Chocolate Cookies 4st	£1.45 £0.36/st	1.26x
EQUIVALENT 0.90	ASDA Malted Wheaties 750g 750g	£1.15 £1.53/kg	Malted Wheaties Cereal 625g	£0.95 £1.52/kg	0.99x
EQUIVALENT 0.90	ASDA Swiss Style Muesli 1kg 1000g	£2.40 £2.40/kg	Original Swiss Style Muesli 1100g	£2.29 £2.08/kg	0.87x
COMPARABLE 0.80	ASDA Triple Chocolate Crisp 500g 500g	£2.16 £4.32/kg	Chocolate Crisp Cereal 500g	£1.59 £3.18/kg	0.74x
COMPARABLE 0.71	ASDA Free From 4 Triple Chocolate Caramel Brownies 4st	£3.94 £0.98/st	Chocolate & Caramel Cookies 4st	£1.45 £0.36/st	0.37x
EQUIVALENT 0.90	ASDA Penne 500g 500g	£0.71 £1.42/kg	Penne Pasta 500g 500g	£0.69 £1.38/kg	0.97x
EQUIVALENT 0.90	ASDA Wholewheat Fusilli 500g 500g	£0.77 £1.54/kg	Wholewheat Pasta 500g, Fusilli 500g	£0.75 £1.50/kg	0.97x
COMPARABLE 0.81	ASDA Golden Breadcrumbs 175g 175g	£1.25 £7.14/kg	Natural Breadcrumbs 175g	£0.99 £5.66/kg	0.79x
COMPARABLE 0.90	ASDA 5 Milk Chocolate Chip Cookies 5st	£1.44 £0.29/st	Triple Chocolate Cookies 4st	£1.45 £0.36/st	1.26x
EQUIVALENT 0.90	ASDA Multigrain Hoops 500g 500g	£1.15 £2.30/kg	Multigrain Hoops Cereal 375g	£0.79 £2.11/kg	0.92x
COMPARABLE 0.90	ASDA Garlic & Herb Stuffing Mix 140g 140g	£0.45 £3.21/kg	Sage & Onion Stuffing Mix 170g	£0.45 £2.65/kg	0.82x
COMPARABLE 0.90	ASDA 9 Halloween Mini Muffins 9st	£1.25 £0.14/st	Mini Blueberry Muffins 16st	£2.09 £0.13/st	0.94x
EQUIVALENT 0.90	ASDA Long Grain White Rice 500g 500g	£1.21 £2.42/kg	Long Grain White Rice 1000g	£0.52 £0.52/kg	0.21x
COMPARABLE 0.90	Exceptional by ASDA Sunflower & Pumpkin Seed Sliced Loaf 650g 650g	£1.60 £2.46/kg	Both In One Medium Sliced Loaf 800g	£0.75 £0.94/kg	0.38x
COMPARABLE 0.90	ASDA Honey Nut & Milk Choc Crunch 375g 375g	£1.90 £5.07/kg	Honey & Nut Crunchy Clusters Cereal 500g	£1.99 £3.98/kg	0.79x
COMPARABLE 0.66	ASDA SEA SALT CRACKERS by ASDA 185g 185g	£1.40 £7.57/kg	Sea Salt 200g	£0.99 £4.95/kg	0.65x
EQUIVALENT 0.90	ASDA Pork Sausage Rolls 6 x 60g (360g) 360g	£1.74 £4.83/kg	Sausage Rolls 8 Pack 480g	£0.99 £2.06/kg	0.43x
EQUIVALENT 0.90	ASDA Pork Sausage Rolls 2 x 60g (120g) 120g	£0.98 £8.17/kg	Premium Pork Sausage Rolls 2 Pack 188g	£2.29 £12.18/kg	1.49x
EQUIVALENT 0.90	ASDA Easy Cook Long Grain White Rice 1000g	£1.25 £1.25/kg	Long Grain White Rice 1000g	£0.52 £0.52/kg	0.42x
COMPARABLE 0.90	ASDA 28 Classic Cheese & Onion Rolls 280g 280g	£2.75 £9.82/kg	Cheese & Onion Rolls 6 Pack 360g	£1.75 £4.86/kg	0.49x
COMPARABLE 0.90	ASDA 2 Garlic & Herb Baguettes 420g 420g	£1.73 £4.12/kg	Garlic Baguettes 2 Pack 330g	£0.70 £2.12/kg	0.51x
COMPARABLE 0.70	ASDA Easy Cook Long Grain Brown Rice 1000g	£2.64 £2.64/kg	Long Grain White Rice 1000g	£0.52 £0.52/kg	0.20x
COMPARABLE 0.68	ASDA Ugandan Milk Chocolate 100g 100g	£2.28 £22.80/kg	White Chocolate 100g 100g	£0.59 £5.90/kg	0.26x
COMPARABLE 0.90	ASDA Fruit Jellies 200g 200g	£1.08 £5.40/kg	Jelly Cherries 150g	£0.85 £5.67/kg	1.05x
COMPARABLE 0.80	ASDA Extra Special Peruvian Dark Chocolate 100g	£2.28 £22.80/kg	Dark Chocolate 100g 100g	£0.59 £5.90/kg	0.26x
EQUIVALENT 0.90	ASDA Dark Chocolate 200g 200g	£2.28 £11.40/kg	Dark Chocolate 100g 100g	£0.59 £5.90/kg	0.52x
COMPARABLE 0.90	ASDA Fruit & Nut Milk Chocolate 200g 200g	£2.28 £11.40/kg	Milk Chocolate 100g 100g	£0.59 £5.90/kg	0.52x
COMPARABLE 0.90	ASDA Extra Special Extra Special 8 Triple Chocolate Cookies 200g 200g	£1.97 £9.85/kg	Quadruple Chocolate Cookies 200g	£1.99 £9.95/kg	1.01x
EQUIVALENT 0.90	ASDA Liquorice Allsorts 250g 250g	£1.20 £4.80/kg	Liquorice Allsorts 230g	£0.75 £3.26/kg	0.68x
EQUIVALENT 0.90	ASDA White Chocolate Buttons 30g 30g	£0.55 £18.33/kg	White Chocolate Buttons 70g	£0.69 £9.86/kg	0.54x
COMPARABLE 0.79	ASDA 1 Cal Sunflower Oil Cooking Spray 190ml 190ml	£1.75 £9.21/l	Spray Light Sunflower Oil 190ml	£1.29 £6.79/l	0.74x
COMPARABLE 0.82	ASDA Garlic Infused Olive Oil 250ml 250ml	£3.50 £14.00/l	Chilli Infused Olive Oil 250ml	£2.49 £9.96/l	0.71x
EQUIVALENT 0.90	ASDA Chilli Infused Olive Oil 250ml 250ml	£3.50 £14.00/l	Chilli Infused Olive Oil 250ml	£2.49 £9.96/l	0.71x
EQUIVALENT 0.90	ASDA Tikka Chicken Breast Slices 160g 160g	£2.94 £18.38/kg	Chicken Tikka Breast Slices 240g	£1.99 £8.29/kg	0.45x
COMPARABLE 0.71	ASDA Scottish Milk Semi Skimmed 6 Pints 3409ml	£2.40 £0.70/l	Semi Skimmed Milk 1.7% Fat 3408ml	£2.40 £0.70/l	1.00x
EQUIVALENT 0.90	ASDA 2 Scotch Eggs 226g 226g	£1.60 £7.08/kg	Scotch Eggs 2 Pack 226g	£1.09 £4.82/kg	0.68x
EQUIVALENT 0.90	ASDA Mature British Cheddar 750g 750g	£4.54 £6.05/kg	British Mature White Cheddar Cheese 900g	£4.85 £5.39/kg	0.89x
COMPARABLE 0.66	ASDA Hot & Spicy Chicken Breast Slices 160g 160g	£2.94 £18.38/kg	Chicken & Bacon Single Slices 150g	£0.99 £6.60/kg	0.36x
COMPARABLE 0.72	ASDA Just Essentials Fat Free Greek Style Yogurt 500g 500g	£0.95 £1.90/kg	Fat Free Natural Yogurt 500g	£0.55 £1.10/kg	0.58x
EQUIVALENT 0.90	ASDA Sliced Topside of Beef 100g 90g	£2.24 £24.89/kg	British Cooked Beef 10 Slices 115g	£0.89 £7.74/kg	0.31x
EQUIVALENT 0.90	ASDA Classic Chicken Breast Slices 180g 180g	£2.95 £16.39/kg	British Cooked Chicken Family Pack 14 Slices 300g	£2.19 £7.30/kg	0.45x
EQUIVALENT 0.90	ASDA British Milk Semi Skimmed 2 Pints 1137ml	£1.20 £1.06/l	Filtered British Semi Skimmed Milk 2000ml	£1.69 £0.84/l	0.80x
COMPARABLE 0.90	ASDA 10 Slices Honey Roast Dry Cured Ham 250g 250g	£2.74 £10.96/kg	British Honey Roast Ham Family Pack 14 Slices 300g	£1.59 £5.30/kg	0.48x
EQUIVALENT 0.90	ASDA Northern Irish Skimmed Milk 2 Litres 2000ml	£1.58 £0.79/l	Skimmed Milk <0.5% Fat 2272ml	£1.65 £0.73/l	0.92x
COMPARABLE 0.90	ASDA British Mature Cheddar 400g 400g	£3.17 £7.92/kg	West Country Mature Cheddar Cheese 350g	£2.99 £8.54/kg	1.08x
COMPARABLE 0.90	ASDA Flame-Grilled Chicken Breast Mini Fillet 160g 160g	£2.94 £18.38/kg	Hot & Spicy Chicken Breast Slices 240g	£1.99 £8.29/kg	0.45x
EQUIVALENT 0.90	ASDA 20 Flavoursome Smoked Streaky Bacon Rashers 400g 400g	£3.24 £8.10/kg	Smoked Streaky Bacon Rashers 12 Pack* 288g	£1.25 £4.34/kg	0.54x
COMPARABLE 0.70	ASDA Wafer Thin Cooked Chicken 400g 400g	£2.24 £5.60/kg	Wafer Thin British Cooked Ham 40 Slices 400g	£1.89 £4.72/kg	0.84x
COMPARABLE 0.90	ASDA Gold Roast Instant Coffee 100g	£1.89 £18.90/kg	Instant Coffee 200g	£2.65 £13.25/kg	0.70x
COMPARABLE 0.71	ASDA Rich Roasted Coffee Instant Granules 200g 200g	£2.09 £10.45/kg	Instant Coffee 200g	£2.65 £13.25/kg	1.27x
COMPARABLE 0.80	ASDA Extra Special Extra Special Colombian Instant Coffee 100g 100g	£3.00 £30.00/kg	Colombian Instant Coffee Strength No 4 100g 100g	£2.69 £26.90/kg	0.90x
EQUIVALENT 0.90	ASDA Instant Hot Chocolate 400g 400g	£1.99 £4.97/kg	Instant Hot Chocolate Drink 400g	£1.69 £4.22/kg	0.85x
COMPARABLE 0.90	ASDA Rich Roast Instant Coffee 100g	£1.49 £14.90/kg	Instant Coffee 200g	£2.65 £13.25/kg	0.89x
COMPARABLE 0.90	ASDA Smooth Orange Juice 1000ml	£2.25 £2.25/l	100% Freshly Squeezed Smooth Orange Juice 1000ml	£2.59 £2.59/l	1.15x
COMPARABLE 0.79	ASDA Orange Juice with Bits 1Litre 1000ml	£2.00 £2.00/l	100% Freshly Squeezed Orange Juice with Bits 1000ml	£2.59 £2.59/l	1.29x
EQUIVALENT 0.90	ASDA Smooth Orange Juice 1.75 Litres 1750ml	£3.17 £1.81/l	100% Freshly Squeezed Smooth Orange Juice 1000ml	£2.59 £2.59/l	1.43x
COMPARABLE 0.78	ASDA Smooth Orange Juice 1Litre 1000ml	£1.80 £1.80/l	100% Freshly Squeezed Smooth Orange Juice 1000ml	£2.59 £2.59/l	1.44x
COMPARABLE 0.72	ASDA Exceptional by Freshly Squeezed Orange Juice with Bits 1 Litre 1000ml	£2.90 £2.90/l	100% Freshly Squeezed Smooth Orange Juice 1000ml	£2.59 £2.59/l	0.89x
EQUIVALENT 0.90	ASDA 4 Tender Lamb Chops 300g 300g	£5.42 £18.07/kg	British Lamb Chops 340g	£5.59 £16.44/kg	0.91x
EQUIVALENT 0.90	ASDA Flavoursome 16 Smoked Back Bacon Rashers 500g 500g	£3.27 £6.54/kg	Smoked Back Bacon Rashers 288g	£1.25 £4.34/kg	0.66x
COMPARABLE 0.90	ASDA Flavourful Reduced Fat Scotch Beef Steak Mince 650g	£4.45 £6.85/kg	British Lean Beef Steak Mince 5% Fat 750g	£7.15 £9.53/kg	1.39x
COMPARABLE 0.90	ASDA Flavorful 14 Jumbo Pork Sausages 1kg 1000g	£4.25 £4.25/kg	Thick Pork Sausages 16 Pack 800g	£2.29 £2.86/kg	0.67x
COMPARABLE 0.90	ASDA ASDA Asian Inspired Pork Belly Slices 380g 380g	£4.48 £11.79/kg	British Pork Belly Slices 500g	£3.39 £6.78/kg	0.58x
EQUIVALENT 0.90	ASDA Extra Special Extra Special British Lamb Leg Steak (Typically 0.25KG) 250g	£4.63 £18.52/kg	British Lamb Leg Steaks 300g	£5.29 £17.63/kg	0.95x
EQUIVALENT 0.90	ASDA Delicious Unsmoked Gammon Joint 750g 750g	£5.22 £6.96/kg	Unsmoked Gammon Joint Typically 1kg 1000g	£4.09 £4.09/kg	0.59x
COMPARABLE 0.68	ASDA 8 Beef Burgers 454g 454g	£3.88 £8.55/kg	Beef Double Cheese Burgers 4 Pack 454g	£3.29 £7.25/kg	0.85x
COMPARABLE 0.90	ASDA Succulent Medium Chicken 1300g	£4.53 £3.48/kg	Large Whole Chicken 1850g	£4.69 £2.54/kg	0.73x
COMPARABLE 0.90	Summer Grill by ASDA Beer Belly Pork Belly Slices 710g 710g	£4.40 £6.20/kg	British Pork Belly Slices 500g	£3.39 £6.78/kg	1.09x
EQUIVALENT 0.90	ASDA Delicious Lean Unsmoked Diced Bacon 2 x 155g (310g) 310g	£2.97 £9.58/kg	Unsmoked Bacon Lardons 200g	£1.69 £8.45/kg	0.88x
EQUIVALENT 0.90	ASDA Tender Small Beef Roasting Joint 500g	£8.43 £16.86/kg	British Beef Roasting Joint 21 Day Matured 500g	£9.95 £19.90/kg	1.18x
COMPARABLE 0.78	ASDA Tasty Pork Cocktail Sausages 400g 400g	£2.94 £7.35/kg	Pork Cocktail Sausages 40 Pack 400g	£1.99 £4.97/kg	0.68x
COMPARABLE 0.90	ASDA Extra Special Extra Special 2 Beef Burgers with Cave Aged Cheddar & Caramelised Red Onion Melts 300g 300g	£4.00 £13.33/kg	Caramelised Red Onion & Red Leicester Beef Burgers 340g	£2.89 £8.50/kg	0.64x
EQUIVALENT 0.90	ASDA Tender Chicken Breast Mini Fillets 500g	£4.35 £8.70/kg	Chicken Breast Mini Fillets 600g	£3.99 £6.65/kg	0.76x
COMPARABLE 0.90	ASDA 20 Thick Pork Sausages 907g 907g	£3.78 £4.17/kg	Thick Pork Sausages 16 Pack 800g	£2.29 £2.86/kg	0.69x
EQUIVALENT 0.90	ASDA Delicious 2 Unsmoked Gammon Steaks 300g 300g	£3.48 £11.60/kg	Unsmoked Gammon Steaks 2 Pack 450g	£2.99 £6.64/kg	0.57x
COMPARABLE 0.90	ASDA Extra Special 4 Salt & Cracked Black Pepper Beef Burgers 454g	£3.50 £7.71/kg	British Beef Quarter Pounders 4 Pack 454g	£2.89 £6.37/kg	0.83x
COMPARABLE 0.90	ASDA Sticky Korean Inspired Pork Belly Slices 400g 400g	£3.97 £9.93/kg	Korean Gochujang Marinated Pork Belly Slices 450g	£3.49 £7.76/kg	0.78x
COMPARABLE 0.70	ASDA 8 Nacho Cheese Pork Sausages 640g 640g	£1.00 £1.56/kg	Pork Sausages 10 Pack 667g	£3.49 £5.23/kg	3.35x
EQUIVALENT 0.90	ASDA Rump Thick Cut Beef Steak 450g	£8.90 £19.78/kg	Thick Cut Big Daddy Rump Steak 30 Day Matured 425g	£7.49 £17.62/kg	0.89x
COMPARABLE 0.90	ASDA Flavourful Reduced Fat Beef Steak Mince 650g	£4.45 £6.85/kg	British Lean Beef Steak Mince 5% Fat 750g	£7.15 £9.53/kg	1.39x
COMPARABLE 0.90	ASDA Extra Special Extra Special 6 Classic Pork Sausages 400g 400g	£2.98 £7.45/kg	Irish Style Pork Sausages 410g	£1.35 £3.29/kg	0.44x
COMPARABLE 0.90	ASDA Flavoursome Oak Smoked Salmon 60g 60g	£2.11 £35.17/kg	Mild & Delicate Smoked Salmon 100g	£3.09 £30.90/kg	0.88x
COMPARABLE 0.90	ASDA Warming 2 Sweet Chilli Kiln Roasted Salmon Fillets 180g 180g	£5.65 £31.39/kg	Hot Smoked Sweet Chilli Scottish Salmon Fillets 2 Pack 180g	£4.29 £23.83/kg	0.76x
COMPARABLE 0.90	ASDA Boneless Salmon Side 800g 800g	£18.24 £22.80/kg	Boneless Salmon Fillet Joint 500g	£7.79 £15.58/kg	0.68x
COMPARABLE 0.90	ASDA Flavoursome Oak Smoked Salmon 60g 60g	£2.11 £35.17/kg	Mild & Delicate Smoked Salmon 100g	£3.09 £30.90/kg	0.88x
COMPARABLE 0.81	ASDA Classic Fragrance Anti-Dandruff Shampoo 500ml 500ml	£1.62 £3.24/l	Anti-Dandruff Shampoo 500ml	£1.19 £2.38/l	0.73x
COMPARABLE 0.78	ASDA Sleep & Relax Bath Soak 750ml 750ml	£1.43 £1.91/l	Herbal Bath Soak 750ml	£0.99 £1.32/l	0.69x
COMPARABLE 0.90	ASDA Java Shower Gel 400ml	£0.75 £1.88/l	Family Shower Gel 300ml	£0.45 £1.50/l	0.80x
COMPARABLE 0.90	ASDA Aloe Vera Care+ Hand Wash 500ml	£0.95 £1.90/l	Family Handwash 500ml	£0.45 £0.90/l	0.47x
COMPARABLE 0.78	ASDA Muscle Ease Bath Soak 750ml 750ml	£1.32 £1.76/l	Herbal Bath Soak 750ml	£0.99 £1.32/l	0.75x
EQUIVALENT 0.90	ASDA 4 3 Blade Disposable Razors 4st	£1.93 £0.48/st	3 Blade Disposable Razor 4 Pack 4st	£1.45 £0.36/st	0.75x