ASDA vs Waitrose — own-label (Basket B) pairs

ASDA vs Waitrose — own-label (Basket B)

An illustrative selection of 100 matched pairs between ASDA and Waitrose in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 267 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 31 EQUIVALENT · 69 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio on 93 clean pairs shown (no data-quality flags): 1.23×

showing 100 of 267 pairs · 93 clean · 7 flagged (shown below for your eyeball). A ratio > 1 means Waitrose is dearer per unit than ASDA.

⚠️ Flagged pairs (7) — the noise, judge these

Match type	ASDA product	ASDA price	Waitrose product	Waitrose price	Wait/ASDA per-unit	Flags
COMPARABLE 0.69	ASDA Succulent Raw & Peeled King Prawns 160g 160g	£3.07 £19.19/kg	Duchy Organic Raw King Prawns 150g	£5.50 £36.67/kg	1.91x	ORGANIC-DIFF
COMPARABLE 0.75	ASDA Just Essentials Unsmoked Gammon Joint 1.180kg 1180g	£4.29 £3.64/kg	Waitrose British Unsmoked Gammon Joint 1100g	£13.48 £12.25/kg	3.37x	EXTREME-GAP(3.4x)
COMPARABLE 0.65	ASDA Flavourful Northern Irish Beef Mince 20% Fat 500g 500g	£3.25 £6.50/kg	Duchy Organic British Beef Mince 12% Fat 500g	£8.00 £16.00/kg	2.46x	ORGANIC-DIFF
COMPARABLE 0.70	ASDA Real Mayonnaise 500ml 500ml	£0.89 £1.78/l	Waitrose Mayonnaise with Olive Oil 500ml	£3.00 £6.00/l	3.37x	EXTREME-GAP(3.4x)
COMPARABLE 0.72	ASDA Basmati White Rice 1kg 1000g	£1.79 £1.79/kg	Duchy Organic Brown Basmati Rice 1000g	£3.75 £3.75/kg	2.09x	ORGANIC-DIFF
EQUIVALENT 0.81	ASDA Extra Virgin Olive Oil 500ml 500ml	£6.00 £12.00/l	Duchy Organic Spanish Extra Virgin Olive Oil 500ml	£7.25 £14.50/l	1.21x	ORGANIC-DIFF
EQUIVALENT 0.82	ASDA Extra Virgin Olive Oil 500ml 500ml	£6.00 £12.00/l	Duchy Organic Italian Extra Virgin Olive Oil 500ml	£7.25 £14.50/l	1.21x	ORGANIC-DIFF

Match
type

ASDA product

ASDA
price

Waitrose product

Waitrose
price

Wait/ASDA
per-unit

Flags

COMPARABLE
0.69

ASDA Succulent Raw & Peeled King Prawns 160g
160g

£3.07
£19.19/kg

Duchy Organic Raw King Prawns
150g

£5.50
£36.67/kg

1.91x

ORGANIC-DIFF

COMPARABLE
0.75

ASDA Just Essentials Unsmoked Gammon Joint 1.180kg
1180g

£4.29
£3.64/kg

Waitrose British Unsmoked Gammon Joint
1100g

£13.48
£12.25/kg

3.37x

EXTREME-GAP(3.4x)

COMPARABLE
0.65

ASDA Flavourful Northern Irish Beef Mince 20% Fat 500g
500g

£3.25
£6.50/kg

Duchy Organic British Beef Mince 12% Fat
500g

£8.00
£16.00/kg

2.46x

ORGANIC-DIFF

COMPARABLE
0.70

ASDA Real Mayonnaise 500ml
500ml

£0.89
£1.78/l

Waitrose Mayonnaise with Olive Oil
500ml

£3.00
£6.00/l

3.37x

EXTREME-GAP(3.4x)

COMPARABLE
0.72

ASDA Basmati White Rice 1kg
1000g

£1.79
£1.79/kg

Duchy Organic Brown Basmati Rice
1000g

£3.75
£3.75/kg

2.09x

ORGANIC-DIFF

EQUIVALENT
0.81

ASDA Extra Virgin Olive Oil 500ml
500ml

£6.00
£12.00/l

Duchy Organic Spanish Extra Virgin Olive Oil
500ml

£7.25
£14.50/l

1.21x

ORGANIC-DIFF

EQUIVALENT
0.82

ASDA Extra Virgin Olive Oil 500ml
500ml

£6.00
£12.00/l

Duchy Organic Italian Extra Virgin Olive Oil
500ml

£7.25
£14.50/l

1.21x

ORGANIC-DIFF

Clean pairs (93)

Match type	ASDA product	ASDA price	Waitrose product	Waitrose price	Wait/ASDA per-unit
COMPARABLE 0.82	ASDA Tasty Garlic & Parsley Marinated King Prawns 150g 150g	£3.75 £25.00/kg	Waitrose Lemon, Garlic & Parsley King Prawns 150g	£4.95 £33.00/kg	1.32x
COMPARABLE 0.68	ASDA 2 Tasty Salmon Fishcakes 270g 270g	£2.52 £9.33/kg	Waitrose 2 Melt in Middle Salmon Fishcakes 290g	£4.50 £15.52/kg	1.66x
COMPARABLE 0.68	ASDA 2 Flaky Cod Fillets 260g 260g	£7.24 £27.85/kg	Waitrose Cod Fillets MSC 240g	£7.75 £32.29/kg	1.16x
COMPARABLE 0.77	ASDA Tender Chicken Breast Mini Fillets 1.000kg 1000g	£6.64 £6.64/kg	Waitrose Frozen Chicken Breast Fillets 1000g	£7.95 £7.95/kg	1.20x
EQUIVALENT 0.79	ASDA Ribeye Beef Steak 227g 227g	£6.84 £30.13/kg	Waitrose British Beef Ribeye Steak 220g	£9.00 £40.91/kg	1.36x
COMPARABLE 0.78	ASDA Room to Thrive Chicken Breast Mini Fillets 400g	£4.84 £12.10/kg	Waitrose Slower Reared Chicken Breast Mini Fillets 400g	£5.00 £12.50/kg	1.03x
COMPARABLE 0.74	ASDA 4 Beef Quarter Pounders 454g 454g	£3.88 £8.55/kg	Waitrose 4 British Beef Quarter Pounders With Onions 454g	£4.00 £8.81/kg	1.03x
COMPARABLE 0.75	ASDA Extra Special Extra Special 2 British Aberdeen Angus Sirloin Steaks 400g	£10.00 £25.00/kg	Waitrose 2 British Beef Sirloin Steaks 400g	£14.00 £35.00/kg	1.40x
COMPARABLE 0.71	ASDA Tasty Pork Cocktail Sausages 400g 400g	£2.94 £7.35/kg	Essential 30 British Pork Cocktail Sausages 390g	£3.85 £9.87/kg	1.34x
EQUIVALENT 0.79	ASDA Roast Chicken Thighs 440g 440g	£3.96 £9.00/kg	Waitrose Cooked Roast Chicken Thighs 435g	£4.50 £10.34/kg	1.15x
COMPARABLE 0.74	ASDA Ribeye Scotch Beef Steak 227g 227g	£6.84 £30.13/kg	Waitrose British Beef Ribeye Steak 220g	£9.00 £40.91/kg	1.36x
EQUIVALENT 0.82	ASDA Tender Chicken Breast Fillets 1kg 1000g	£6.94 £6.94/kg	Waitrose Frozen Chicken Breast Fillets 1000g	£7.95 £7.95/kg	1.15x
COMPARABLE 0.69	ASDA 8 Flavourful Pork Sausages 454g 454g	£1.79 £3.94/kg	Essential 8 British Pork Sausages 454g	£1.85 £4.07/kg	1.03x
COMPARABLE 0.77	ASDA 4 Lean Pork Loin Medallions 400g 400g	£4.42 £11.05/kg	Waitrose Free Range British Pork 4 Loin Medallions 400g	£6.45 £16.12/kg	1.46x
COMPARABLE 0.77	ASDA Succulent Boneless Chicken Thigh Fillets 650g 650g	£5.93 £9.12/kg	Waitrose Chicken Thigh Fillets, Skinless & Boneless 592.14g	£6.51 £10.99/kg	1.21x
COMPARABLE 0.67	ASDA Succulent Lean Pork Mince 5% Fat 500g 500g	£2.57 £5.14/kg	Essential Free Range Pork Mince 12% Fat 500g	£2.90 £5.80/kg	1.13x
COMPARABLE 0.73	ASDA Succulent Pork Belly Slices 500g 500g	£4.42 £8.84/kg	Waitrose Free Range Pork Belly Slices 500g	£6.40 £12.80/kg	1.45x
EQUIVALENT 0.92	ASDA ASDA Seasoned Southern Fried Chicken Breast Mini Fillets 305g 305g	£3.30 £10.82/kg	Waitrose Southern Fried Breaded Chicken Mini Fillets 305g	£5.50 £18.03/kg	1.67x
COMPARABLE 0.69	ASDA 4 Tender Pork Loin Steaks 440g 440g	£3.57 £8.11/kg	Waitrose Free Range Pork 4 Loin Steaks 480g	£6.00 £12.50/kg	1.54x
COMPARABLE 0.70	ASDA Cool Buttermilk Breaded Chicken Breast Mini Fillets 305g 305g	£3.30 £10.82/kg	Waitrose Southern Fried Breaded Chicken Mini Fillets 305g	£5.50 £18.03/kg	1.67x
COMPARABLE 0.71	ASDA Flavourful Beef Mince 20% Fat 500g 500g	£3.25 £6.50/kg	Essential 20% Fat British Beef Mince 500g	£4.25 £8.50/kg	1.31x
EQUIVALENT 0.81	ASDA 24 Pork Cocktail Sausages 240g 240g	£2.15 £8.96/kg	Waitrose Pork Cocktail Sausages 260g	£3.25 £12.50/kg	1.40x
COMPARABLE 0.76	ASDA Flavourful Lamb Mince 20% Fat 500g 500g	£6.97 £13.94/kg	Waitrose British Lamb Mince 20% Fat 500g	£8.00 £16.00/kg	1.15x
COMPARABLE 0.71	ASDA Thick Cut Orange Marmalade 454g 454g	£1.02 £2.25/kg	Essential Seville Orange Marmalade Fine Cut 454g	£1.10 £2.42/kg	1.08x
EQUIVALENT 0.94	ASDA Sun-Dried Tomatoes 280g 280g	£3.13 £11.18/kg	Waitrose Sun-Dried Tomatoes 280g	£3.75 £13.39/kg	1.20x
COMPARABLE 0.71	ASDA Chopped Tomatoes with Garlic 400g 400g	£0.89 £2.23/kg	Essential Chopped Tomatoes in Natural Juice 400g	£0.65 £1.62/kg	0.73x
COMPARABLE 0.73	ASDA Red Salmon 105g 105g	£2.92 £27.81/kg	Waitrose Wild Pacific Red Salmon 105g	£3.25 £30.95/kg	1.11x
EQUIVALENT 0.88	ASDA Caesar Dressing 250ml 250ml	£1.09 £4.36/l	Waitrose Caesar Dressing 235ml	£2.60 £11.06/l	2.54x
COMPARABLE 0.80	ASDA Free From Free From Gravy Granules for Chicken 170g 170g	£1.50 £8.82/kg	Essential For Chicken Gravy Granules 170g	£1.00 £5.88/kg	0.67x
EQUIVALENT 0.78	ASDA Light Caesar Dressing 250ml 250ml	£1.09 £4.36/l	Waitrose Caesar Dressing 235ml	£2.60 £11.06/l	2.54x
COMPARABLE 0.71	ASDA Caster Sugar 1kg 1000g	£1.56 £1.56/kg	Waitrose Fairtrade Golden Caster Sugar 1000g	£3.00 £3.00/kg	1.92x
COMPARABLE 0.74	ASDA Snack Pork Sausage Rolls 12 x 30g (360g) 360g	£1.74 £4.83/kg	Waitrose 6 Sausage Rolls 360g	£2.40 £6.67/kg	1.38x
COMPARABLE 0.73	ASDA Free From Free From by Muesli 450g 450g	£2.28 £5.07/kg	Waitrose Free From Gluten Muesli 500g	£3.80 £7.60/kg	1.50x
EQUIVALENT 0.73	ASDA Free From Free From Original Porridge Pot 55g 55g	£0.75 £13.64/kg	Waitrose Original Porridge Pot 60g 60g	£0.90 £15.00/kg	1.10x
EQUIVALENT 0.81	ASDA Pain au Chocolate 2pk 2st	£1.52 £0.76/st	No.1 2 Pains au Chocolat 2st	£2.75 £1.38/st	1.81x
EQUIVALENT 0.84	ASDA Pork Sausage Rolls 6 x 60g (360g) 360g	£1.74 £4.83/kg	Waitrose 6 Sausage Rolls 360g	£2.40 £6.67/kg	1.38x
COMPARABLE 0.78	ASDA SEA SALT CRACKERS by ASDA 185g 185g	£1.25 £6.76/kg	Waitrose Sea Salt & Black Pepper Crackers 185g	£1.50 £8.11/kg	1.20x
EQUIVALENT 0.94	ASDA Bulgur Wheat 500g 500g	£1.97 £3.94/kg	Waitrose Bulgur Wheat 500g 500g	£2.25 £4.50/kg	1.14x
EQUIVALENT 0.85	ASDA Free From Free From by Lasagne Sheets 250g 250g	£0.74 £2.96/kg	Waitrose Free From Gluten Lasagne Sheets 250g	£1.95 £7.80/kg	2.64x
COMPARABLE 0.66	ASDA Honey Nut Corn Flakes 500g 500g	£1.15 £2.30/kg	Essential Corn Flakes 500g 500g	£1.30 £2.60/kg	1.13x
COMPARABLE 0.70	ASDA Free From Free From Spaghetti 500g 500g	£0.74 £1.48/kg	Waitrose Spaghetti 500g	£1.85 £3.70/kg	2.50x
COMPARABLE 0.71	ASDA Scottish Porridge Oats 1kg 1000g	£1.25 £1.25/kg	Essential Porridge Oats 1kg 1000g	£1.25 £1.25/kg	1.00x
EQUIVALENT 0.83	ASDA Basmati White Rice 2kg 2000g	£3.60 £1.80/kg	Waitrose White Basmati Aged Rice 2000g	£6.50 £3.25/kg	1.81x
COMPARABLE 0.69	ASDA Cinnamon Swirl 2pk 2st	£1.52 £0.76/st	Waitrose 2 Cinnamon Buns 2st	£2.50 £1.25/st	1.64x
COMPARABLE 0.75	ASDA White Baguette 1st	£1.36 £1.36/st	Small Baguette 1st	£0.85 £0.85/st	0.62x
EQUIVALENT 0.86	ASDA Raisin & Almond Granola 1kg 1000g	£2.20 £2.20/kg	Waitrose Raisin, Almond Honey Granola 1Kg 1000g	£3.00 £3.00/kg	1.36x
EQUIVALENT 0.93	ASDA Special Flakes 500g 500g	£1.94 £3.88/kg	Waitrose Special Flakes 500g 500g	£2.00 £4.00/kg	1.03x
COMPARABLE 0.69	ASDA Tricolore Fusilli 500g 500g	£0.77 £1.54/kg	Waitrose Fusilli 500g	£1.85 £3.70/kg	2.40x
EQUIVALENT 0.94	ASDA Red Fruits Special Flakes 375g 375g	£1.95 £5.20/kg	Special Flakes & Red Fruits 375g	£2.00 £5.33/kg	1.03x
EQUIVALENT 0.85	ASDA Victoria Sponge Loaf 1st	£2.99 £2.99/st	Victoria Sponge 1st	£2.00 £2.00/st	0.67x
COMPARABLE 0.69	ASDA Basmati White Rice 1kg 1000g	£1.79 £1.79/kg	Essential Brown Basmati Rice 1000g	£2.50 £2.50/kg	1.40x
COMPARABLE 0.71	ASDA Extra Tasty Chicken Breast Slices 180g 180g	£2.95 £16.39/kg	Waitrose Cooked Chicken Breast Slices 200g	£4.75 £23.75/kg	1.45x
COMPARABLE 0.67	ASDA Free Range 6 Medium Eggs 6st	£1.80 £0.30/st	Essential Free Range White Eggs 6st	£1.50 £0.25/st	0.83x
COMPARABLE 0.73	ASDA 10 British Red Leicester Slices 250g 250g	£2.45 £9.80/kg	Waitrose Grated Red Leicester 250g	£2.80 £11.20/kg	1.14x
COMPARABLE 0.73	ASDA Fresh Soured Cream 150ml 150ml	£0.85 £5.67/l	British Soured Cream 150ml	£0.90 £6.00/l	1.06x
COMPARABLE 0.80	ASDA British Milk Semi Skimmed 2 Pints 1137ml	£1.20 £1.06/l	Essential British Free Range Semi-Skimmed Milk 2 Pints 1136ml	£1.30 £1.14/l	1.08x
COMPARABLE 0.74	Exceptional by ASDA Madagascan Vanilla Yogurt 150g 150g	£0.90 £6.00/kg	Waitrose Madagascan Vanilla Yogurt Single 150g	£1.00 £6.67/kg	1.11x
COMPARABLE 0.66	ASDA Creamy Honey Greek Style Yogurt 450g 450g	£1.70 £3.78/kg	Essential Natural Greek Style Yogurt 500g	£1.20 £2.40/kg	0.64x
EQUIVALENT 0.82	ASDA Grated Red Leicester British Cheese 250g 250g	£2.45 £9.80/kg	Waitrose Grated Red Leicester 250g	£2.80 £11.20/kg	1.14x
COMPARABLE 0.74	ASDA Fresh Single Cream 300ml 300ml	£1.35 £4.50/l	Essential Free Range Single Cream 300ml	£1.45 £4.83/l	1.07x
EQUIVALENT 0.93	ASDA Whole British Milk 4 Pints 2273ml	£1.65 £0.73/l	Essential British Free Range Whole Milk 4 Pints 2272ml	£1.75 £0.77/l	1.06x
COMPARABLE 0.70	ASDA Diced Chorizo Twin Pack 130g 130g	£2.48 £19.08/kg	Waitrose Cooks Ingredients Diced Chorizo 130g	£3.25 £25.00/kg	1.31x
COMPARABLE 0.80	ASDA Just Essentials Fat Free Greek Style Yogurt 500g 500g	£0.95 £1.90/kg	Essential Natural Greek Style Yogurt 500g	£1.20 £2.40/kg	1.26x
COMPARABLE 0.73	ASDA Fat Free Greek Style Yogurt 1kg 1000g	£1.70 £1.70/kg	Essential Natural Greek Style Yogurt Large 1000g	£2.10 £2.10/kg	1.24x
COMPARABLE 0.68	ASDA Mexican Style Chicken Breast Slices 180g 180g	£2.95 £16.39/kg	Waitrose Cooked Chicken Breast Slices 200g	£4.75 £23.75/kg	1.45x
EQUIVALENT 0.82	ASDA Malted Milk Biscuits 200g 200g	£0.49 £2.45/kg	Essential Malted Milk Biscuits 200g	£0.65 £3.25/kg	1.33x
EQUIVALENT 0.70	ASDA Milk Chocolate 200g 200g	£2.28 £11.40/kg	Waitrose Belgian Milk Chocolate 180g	£3.50 £19.44/kg	1.71x
EQUIVALENT 0.88	ASDA Jelly Babies 190g 190g	£0.72 £3.79/kg	Waitrose Jelly Babies 200g	£1.35 £6.75/kg	1.78x
EQUIVALENT 0.92	ASDA Fruit Jellies 200g 200g	£1.08 £5.40/kg	Waitrose Fruit Jellies 200g	£1.35 £6.75/kg	1.25x
EQUIVALENT 0.73	ASDA White Chocolate 200g 200g	£2.28 £11.40/kg	Waitrose Belgian White Chocolate 180g	£3.50 £19.44/kg	1.71x
COMPARABLE 0.66	ASDA Dark Chocolate 200g 200g	£2.28 £11.40/kg	Waitrose Belgian Dark Chocolate 72% 180g	£3.50 £19.44/kg	1.71x
COMPARABLE 0.80	ASDA 4 Milk Chocolate Shortbreads 4st	£2.24 £0.56/st	Waitrose 4 Belgian Chocolate Shortbreads 4st	£2.40 £0.60/st	1.07x
COMPARABLE 0.80	ASDA 50% Fruit High Juice Apple & Elderflower 1 Litre 1000ml	£1.91 £1.91/l	Waitrose Apple & Elderflower No Added Sugar High Juice 1000ml	£2.25 £2.25/l	1.18x
COMPARABLE 0.70	ASDA Smooth Orange Juice 1 Litre 1000ml	£1.57 £1.57/l	Essential Pure Orange Juice 1000ml	£2.00 £2.00/l	1.27x
COMPARABLE 0.70	ASDA Smooth Orange Juice 1Litre 1000ml	£2.00 £2.00/l	Essential Pure Orange Juice 1000ml	£2.00 £2.00/l	1.00x
EQUIVALENT 0.87	ASDA Sparkling Lemon & Lime Flavour Water 1 Litre 1000ml	£0.77 £0.77/l	Waitrose Sparkling Lemon & Lime Flavoured Water NAS 1000ml	£0.95 £0.95/l	1.23x
EQUIVALENT 0.84	ASDA Gold Roast Instant Coffee 100g	£1.89 £18.90/kg	Waitrose Decaf Gold Roast Instant Coffee 100g	£3.70 £37.00/kg	1.96x
COMPARABLE 0.78	ASDA Rich Roast Instant Coffee 100g	£1.49 £14.90/kg	Essential Rich Roast Coffee 100g	£1.65 £16.50/kg	1.11x
COMPARABLE 0.70	ASDA Smooth Orange Juice 1000ml	£2.25 £2.25/l	Essential Pure Orange Juice 1000ml	£2.00 £2.00/l	0.89x
COMPARABLE 0.69	ASDA Exceptional by Freshly Squeezed Orange Juice with Bits 1 Litre 1000ml	£2.90 £2.90/l	Waitrose Orange Juice with Bits 1000ml	£2.20 £2.20/l	0.76x
COMPARABLE 0.84	ASDA ASDA Apple & Mango Juice 1Litre 1000ml	£2.00 £2.00/l	Waitrose Pressed Apple & Mango Juice 1000ml	£2.20 £2.20/l	1.10x
EQUIVALENT 0.85	ASDA Strawberry & Banana Fruit Smoothie 750ml 750ml	£1.80 £2.40/l	Waitrose Strawberry & Banana Smoothie Large 750ml	£2.00 £2.67/l	1.11x
COMPARABLE 0.73	ASDA British Salted Butter 250g 250g	£1.98 £7.92/kg	Essential Salted Butter 250g	£2.25 £9.00/kg	1.14x
COMPARABLE 0.74	ASDA Original Thick Bleach 750ml 750ml	£0.80 £1.07/l	Essential Thick Bleach Citrus 750ml	£0.85 £1.13/l	1.06x
COMPARABLE 0.70	ASDA 20 Medium Resealable Food & Freezer Bags 20st	£1.55 £0.08/st	Waitrose Medium Zip Lock Food Bags 20st	£2.35 £0.12/st	1.52x
COMPARABLE 0.77	ASDA Lemon All Purpose Cleaner 1 Litre 1000ml	£1.04 £1.04/l	Citrus All Purpose Cleaner 1000ml	£1.70 £1.70/l	1.63x
COMPARABLE 0.76	ASDA 10 All-Purpose Cloths 10st	£0.85 £0.08/st	Essential All Purpose Cloths 10st	£1.35 £0.14/st	1.59x
COMPARABLE 0.82	ASDA Original Washing Up Liquid 500ml 500ml	£0.69 £1.38/l	Essential Washing Up Liquid Orginal 500ml	£0.80 £1.60/l	1.16x
COMPARABLE 0.74	ASDA Paracetamol 500mg Capsules 16 Capsules 16st	£0.64 £0.04/st	Essential Paracetamol Capsules 16st	£0.85 £0.05/st	1.33x
COMPARABLE 0.72	ASDA Paracetamol Plus Caplets 16 Caplets 16st	£0.77 £0.05/st	Essential Paracetamol Plus 16st	£1.20 £0.07/st	1.56x
COMPARABLE 0.73	ASDA Baked Beans in a Rich Tomato Sauce 410g 410g	£0.42 £1.02/kg	Essential Reduced Salt & Sugar Baked Beans in Tomato Sauce 420g	£0.55 £1.31/kg	1.28x
EQUIVALENT 0.82	ASDA Smooth Peanut Butter 340g 340g	£1.80 £5.29/kg	Essential Smooth Peanut Butter 340g	£1.70 £5.00/kg	0.94x
COMPARABLE 0.73	ASDA Extra Special Extra Special 8 Stem Ginger Cookies 200g 200g	£2.18 £10.90/kg	Waitrose 8 Stem Ginger All Butter Cookies 200g	£2.65 £13.25/kg	1.22x

Match
type

ASDA product

ASDA
price

Waitrose product

Waitrose
price

Wait/ASDA
per-unit

Flags

COMPARABLE
0.82

ASDA Tasty Garlic & Parsley Marinated King Prawns 150g
150g

£3.75
£25.00/kg

Waitrose Lemon, Garlic & Parsley King Prawns
150g

£4.95
£33.00/kg

1.32x

COMPARABLE
0.68

ASDA 2 Tasty Salmon Fishcakes 270g
270g

£2.52
£9.33/kg

Waitrose 2 Melt in Middle Salmon Fishcakes
290g

£4.50
£15.52/kg

1.66x

COMPARABLE
0.68

ASDA 2 Flaky Cod Fillets 260g
260g

£7.24
£27.85/kg

Waitrose Cod Fillets MSC
240g

£7.75
£32.29/kg

1.16x

COMPARABLE
0.77

ASDA Tender Chicken Breast Mini Fillets 1.000kg
1000g

£6.64
£6.64/kg

Waitrose Frozen Chicken Breast Fillets
1000g

£7.95
£7.95/kg

1.20x

EQUIVALENT
0.79

ASDA Ribeye Beef Steak 227g
227g

£6.84
£30.13/kg

Waitrose British Beef Ribeye Steak
220g

£9.00
£40.91/kg

1.36x

COMPARABLE
0.78

ASDA Room to Thrive Chicken Breast Mini Fillets
400g

£4.84
£12.10/kg

Waitrose Slower Reared Chicken Breast Mini Fillets
400g

£5.00
£12.50/kg

1.03x

COMPARABLE
0.74

ASDA 4 Beef Quarter Pounders 454g
454g

£3.88
£8.55/kg

Waitrose 4 British Beef Quarter Pounders With Onions
454g

£4.00
£8.81/kg

1.03x

COMPARABLE
0.75

ASDA Extra Special Extra Special 2 British Aberdeen Angus Sirloin Steaks
400g

£10.00
£25.00/kg

Waitrose 2 British Beef Sirloin Steaks
400g

£14.00
£35.00/kg

1.40x

COMPARABLE
0.71

ASDA Tasty Pork Cocktail Sausages 400g
400g

£2.94
£7.35/kg

Essential 30 British Pork Cocktail Sausages
390g

£3.85
£9.87/kg

1.34x

EQUIVALENT
0.79

ASDA Roast Chicken Thighs 440g
440g

£3.96
£9.00/kg

Waitrose Cooked Roast Chicken Thighs
435g

£4.50
£10.34/kg

1.15x

COMPARABLE
0.74

ASDA Ribeye Scotch Beef Steak 227g
227g

£6.84
£30.13/kg

Waitrose British Beef Ribeye Steak
220g

£9.00
£40.91/kg

1.36x

EQUIVALENT
0.82

ASDA Tender Chicken Breast Fillets 1kg
1000g

£6.94
£6.94/kg

Waitrose Frozen Chicken Breast Fillets
1000g

£7.95
£7.95/kg

1.15x

COMPARABLE
0.69

ASDA 8 Flavourful Pork Sausages 454g
454g

£1.79
£3.94/kg

Essential 8 British Pork Sausages
454g

£1.85
£4.07/kg

1.03x

COMPARABLE
0.77

ASDA 4 Lean Pork Loin Medallions 400g
400g

£4.42
£11.05/kg

Waitrose Free Range British Pork 4 Loin Medallions
400g

£6.45
£16.12/kg

1.46x

COMPARABLE
0.77

ASDA Succulent Boneless Chicken Thigh Fillets 650g
650g

£5.93
£9.12/kg

Waitrose Chicken Thigh Fillets, Skinless & Boneless
592.14g

£6.51
£10.99/kg

1.21x

COMPARABLE
0.67

ASDA Succulent Lean Pork Mince 5% Fat 500g
500g

£2.57
£5.14/kg

Essential Free Range Pork Mince 12% Fat
500g

£2.90
£5.80/kg

1.13x

COMPARABLE
0.73

ASDA Succulent Pork Belly Slices 500g
500g

£4.42
£8.84/kg

Waitrose Free Range Pork Belly Slices
500g

£6.40
£12.80/kg

1.45x

EQUIVALENT
0.92

ASDA ASDA Seasoned Southern Fried Chicken Breast Mini Fillets 305g
305g

£3.30
£10.82/kg

Waitrose Southern Fried Breaded Chicken Mini Fillets
305g

£5.50
£18.03/kg

1.67x

COMPARABLE
0.69

ASDA 4 Tender Pork Loin Steaks 440g
440g

£3.57
£8.11/kg

Waitrose Free Range Pork 4 Loin Steaks
480g

£6.00
£12.50/kg

1.54x

COMPARABLE
0.70

ASDA Cool Buttermilk Breaded Chicken Breast Mini Fillets 305g
305g

£3.30
£10.82/kg

Waitrose Southern Fried Breaded Chicken Mini Fillets
305g

£5.50
£18.03/kg

1.67x

COMPARABLE
0.71

ASDA Flavourful Beef Mince 20% Fat 500g
500g

£3.25
£6.50/kg

Essential 20% Fat British Beef Mince
500g

£4.25
£8.50/kg

1.31x

EQUIVALENT
0.81

ASDA 24 Pork Cocktail Sausages 240g
240g

£2.15
£8.96/kg

Waitrose Pork Cocktail Sausages
260g

£3.25
£12.50/kg

1.40x

COMPARABLE
0.76

ASDA Flavourful Lamb Mince 20% Fat 500g
500g

£6.97
£13.94/kg

Waitrose British Lamb Mince 20% Fat
500g

£8.00
£16.00/kg

1.15x

COMPARABLE
0.71

ASDA Thick Cut Orange Marmalade 454g
454g

£1.02
£2.25/kg

Essential Seville Orange Marmalade Fine Cut
454g

£1.10
£2.42/kg

1.08x

EQUIVALENT
0.94

ASDA Sun-Dried Tomatoes 280g
280g

£3.13
£11.18/kg

Waitrose Sun-Dried Tomatoes
280g

£3.75
£13.39/kg

1.20x

COMPARABLE
0.71

ASDA Chopped Tomatoes with Garlic 400g
400g

£0.89
£2.23/kg

Essential Chopped Tomatoes in Natural Juice
400g

£0.65
£1.62/kg

0.73x

COMPARABLE
0.73

ASDA Red Salmon 105g
105g

£2.92
£27.81/kg

Waitrose Wild Pacific Red Salmon
105g

£3.25
£30.95/kg

1.11x

EQUIVALENT
0.88

ASDA Caesar Dressing 250ml
250ml

£1.09
£4.36/l

Waitrose Caesar Dressing
235ml

£2.60
£11.06/l

2.54x

COMPARABLE
0.80

ASDA Free From Free From Gravy Granules for Chicken 170g
170g

£1.50
£8.82/kg

Essential For Chicken Gravy Granules
170g

£1.00
£5.88/kg

0.67x

EQUIVALENT
0.78

ASDA Light Caesar Dressing 250ml
250ml

£1.09
£4.36/l

Waitrose Caesar Dressing
235ml

£2.60
£11.06/l

2.54x

COMPARABLE
0.71

ASDA Caster Sugar 1kg
1000g

£1.56
£1.56/kg

Waitrose Fairtrade Golden Caster Sugar
1000g

£3.00
£3.00/kg

1.92x

COMPARABLE
0.74

ASDA Snack Pork Sausage Rolls 12 x 30g (360g)
360g

£1.74
£4.83/kg

Waitrose 6 Sausage Rolls
360g

£2.40
£6.67/kg

1.38x

COMPARABLE
0.73

ASDA Free From Free From by Muesli 450g
450g

£2.28
£5.07/kg

Waitrose Free From Gluten Muesli
500g

£3.80
£7.60/kg

1.50x

EQUIVALENT
0.73

ASDA Free From Free From Original Porridge Pot 55g
55g

£0.75
£13.64/kg

Waitrose Original Porridge Pot 60g
60g

£0.90
£15.00/kg

1.10x

EQUIVALENT
0.81

ASDA Pain au Chocolate 2pk
2st

£1.52
£0.76/st

No.1 2 Pains au Chocolat
2st

£2.75
£1.38/st

1.81x

EQUIVALENT
0.84

ASDA Pork Sausage Rolls 6 x 60g (360g)
360g

£1.74
£4.83/kg

Waitrose 6 Sausage Rolls
360g

£2.40
£6.67/kg

1.38x

COMPARABLE
0.78

ASDA SEA SALT CRACKERS by ASDA 185g
185g

£1.25
£6.76/kg

Waitrose Sea Salt & Black Pepper Crackers
185g

£1.50
£8.11/kg

1.20x

EQUIVALENT
0.94

ASDA Bulgur Wheat 500g
500g

£1.97
£3.94/kg

Waitrose Bulgur Wheat 500g
500g

£2.25
£4.50/kg

1.14x

EQUIVALENT
0.85

ASDA Free From Free From by Lasagne Sheets 250g
250g

£0.74
£2.96/kg

Waitrose Free From Gluten Lasagne Sheets
250g

£1.95
£7.80/kg

2.64x

COMPARABLE
0.66

ASDA Honey Nut Corn Flakes 500g
500g

£1.15
£2.30/kg

Essential Corn Flakes 500g
500g

£1.30
£2.60/kg

1.13x

COMPARABLE
0.70

ASDA Free From Free From Spaghetti 500g
500g

£0.74
£1.48/kg

Waitrose Spaghetti
500g

£1.85
£3.70/kg

2.50x

COMPARABLE
0.71

ASDA Scottish Porridge Oats 1kg
1000g

£1.25
£1.25/kg

Essential Porridge Oats 1kg
1000g

£1.25
£1.25/kg

1.00x

EQUIVALENT
0.83

ASDA Basmati White Rice 2kg
2000g

£3.60
£1.80/kg

Waitrose White Basmati Aged Rice
2000g

£6.50
£3.25/kg

1.81x

COMPARABLE
0.69

ASDA Cinnamon Swirl 2pk
2st

£1.52
£0.76/st

Waitrose 2 Cinnamon Buns
2st

£2.50
£1.25/st

1.64x

COMPARABLE
0.75

ASDA White Baguette
1st

£1.36
£1.36/st

Small Baguette
1st

£0.85
£0.85/st

0.62x

EQUIVALENT
0.86

ASDA Raisin & Almond Granola 1kg
1000g

£2.20
£2.20/kg

Waitrose Raisin, Almond Honey Granola 1Kg
1000g

£3.00
£3.00/kg

1.36x

EQUIVALENT
0.93

ASDA Special Flakes 500g
500g

£1.94
£3.88/kg

Waitrose Special Flakes 500g
500g

£2.00
£4.00/kg

1.03x

COMPARABLE
0.69

ASDA Tricolore Fusilli 500g
500g

£0.77
£1.54/kg

Waitrose Fusilli
500g

£1.85
£3.70/kg

2.40x

EQUIVALENT
0.94

ASDA Red Fruits Special Flakes 375g
375g

£1.95
£5.20/kg

Special Flakes & Red Fruits
375g

£2.00
£5.33/kg

1.03x

EQUIVALENT
0.85

ASDA Victoria Sponge Loaf
1st

£2.99
£2.99/st

Victoria Sponge
1st

£2.00
£2.00/st

0.67x

COMPARABLE
0.69

ASDA Basmati White Rice 1kg
1000g

£1.79
£1.79/kg

Essential Brown Basmati Rice
1000g

£2.50
£2.50/kg

1.40x

COMPARABLE
0.71

ASDA Extra Tasty Chicken Breast Slices 180g
180g

£2.95
£16.39/kg

Waitrose Cooked Chicken Breast Slices
200g

£4.75
£23.75/kg

1.45x

COMPARABLE
0.67

ASDA Free Range 6 Medium Eggs
6st

£1.80
£0.30/st

Essential Free Range White Eggs
6st

£1.50
£0.25/st

0.83x

COMPARABLE
0.73

ASDA 10 British Red Leicester Slices 250g
250g

£2.45
£9.80/kg

Waitrose Grated Red Leicester
250g

£2.80
£11.20/kg

1.14x

COMPARABLE
0.73

ASDA Fresh Soured Cream 150ml
150ml

£0.85
£5.67/l

British Soured Cream
150ml

£0.90
£6.00/l

1.06x

COMPARABLE
0.80

ASDA British Milk Semi Skimmed 2 Pints
1137ml

£1.20
£1.06/l

Essential British Free Range Semi-Skimmed Milk 2 Pints
1136ml

£1.30
£1.14/l

1.08x

COMPARABLE
0.74

Exceptional by ASDA Madagascan Vanilla Yogurt 150g
150g

£0.90
£6.00/kg

Waitrose Madagascan Vanilla Yogurt Single
150g

£1.00
£6.67/kg

1.11x

COMPARABLE
0.66

ASDA Creamy Honey Greek Style Yogurt 450g
450g

£1.70
£3.78/kg

Essential Natural Greek Style Yogurt
500g

£1.20
£2.40/kg

0.64x

EQUIVALENT
0.82

ASDA Grated Red Leicester British Cheese 250g
250g

£2.45
£9.80/kg

Waitrose Grated Red Leicester
250g

£2.80
£11.20/kg

1.14x

COMPARABLE
0.74

ASDA Fresh Single Cream 300ml
300ml

£1.35
£4.50/l

Essential Free Range Single Cream
300ml

£1.45
£4.83/l

1.07x

EQUIVALENT
0.93

ASDA Whole British Milk 4 Pints
2273ml

£1.65
£0.73/l

Essential British Free Range Whole Milk 4 Pints
2272ml

£1.75
£0.77/l

1.06x

COMPARABLE
0.70

ASDA Diced Chorizo Twin Pack 130g
130g

£2.48
£19.08/kg

Waitrose Cooks Ingredients Diced Chorizo
130g

£3.25
£25.00/kg

1.31x

COMPARABLE
0.80

ASDA Just Essentials Fat Free Greek Style Yogurt 500g
500g

£0.95
£1.90/kg

Essential Natural Greek Style Yogurt
500g

£1.20
£2.40/kg

1.26x

COMPARABLE
0.73

ASDA Fat Free Greek Style Yogurt 1kg
1000g

£1.70
£1.70/kg

Essential Natural Greek Style Yogurt Large
1000g

£2.10
£2.10/kg

1.24x

COMPARABLE
0.68

ASDA Mexican Style Chicken Breast Slices 180g
180g

£2.95
£16.39/kg

Waitrose Cooked Chicken Breast Slices
200g

£4.75
£23.75/kg

1.45x

EQUIVALENT
0.82

ASDA Malted Milk Biscuits 200g
200g

£0.49
£2.45/kg

Essential Malted Milk Biscuits
200g

£0.65
£3.25/kg

1.33x

EQUIVALENT
0.70

ASDA Milk Chocolate 200g
200g

£2.28
£11.40/kg

Waitrose Belgian Milk Chocolate
180g

£3.50
£19.44/kg

1.71x

EQUIVALENT
0.88

ASDA Jelly Babies 190g
190g

£0.72
£3.79/kg

Waitrose Jelly Babies
200g

£1.35
£6.75/kg

1.78x

EQUIVALENT
0.92

ASDA Fruit Jellies 200g
200g

£1.08
£5.40/kg

Waitrose Fruit Jellies
200g

£1.35
£6.75/kg

1.25x

EQUIVALENT
0.73

ASDA White Chocolate 200g
200g

£2.28
£11.40/kg

Waitrose Belgian White Chocolate
180g

£3.50
£19.44/kg

1.71x

COMPARABLE
0.66

ASDA Dark Chocolate 200g
200g

£2.28
£11.40/kg

Waitrose Belgian Dark Chocolate 72%
180g

£3.50
£19.44/kg

1.71x

COMPARABLE
0.80

ASDA 4 Milk Chocolate Shortbreads
4st

£2.24
£0.56/st

Waitrose 4 Belgian Chocolate Shortbreads
4st

£2.40
£0.60/st

1.07x

COMPARABLE
0.80

ASDA 50% Fruit High Juice Apple & Elderflower 1 Litre
1000ml

£1.91
£1.91/l

Waitrose Apple & Elderflower No Added Sugar High Juice
1000ml

£2.25
£2.25/l

1.18x

COMPARABLE
0.70

ASDA Smooth Orange Juice 1 Litre
1000ml

£1.57
£1.57/l

Essential Pure Orange Juice
1000ml

£2.00
£2.00/l

1.27x

COMPARABLE
0.70

ASDA Smooth Orange Juice 1Litre
1000ml

£2.00
£2.00/l

Essential Pure Orange Juice
1000ml

£2.00
£2.00/l

1.00x

EQUIVALENT
0.87

ASDA Sparkling Lemon & Lime Flavour Water 1 Litre
1000ml

£0.77
£0.77/l

Waitrose Sparkling Lemon & Lime Flavoured Water NAS
1000ml

£0.95
£0.95/l

1.23x

EQUIVALENT
0.84

ASDA Gold Roast Instant Coffee
100g

£1.89
£18.90/kg

Waitrose Decaf Gold Roast Instant Coffee
100g

£3.70
£37.00/kg

1.96x

COMPARABLE
0.78

ASDA Rich Roast Instant Coffee
100g

£1.49
£14.90/kg

Essential Rich Roast Coffee
100g

£1.65
£16.50/kg

1.11x

COMPARABLE
0.70

ASDA Smooth Orange Juice
1000ml

£2.25
£2.25/l

Essential Pure Orange Juice
1000ml

£2.00
£2.00/l

0.89x

COMPARABLE
0.69

ASDA Exceptional by Freshly Squeezed Orange Juice with Bits 1 Litre
1000ml

£2.90
£2.90/l

Waitrose Orange Juice with Bits
1000ml

£2.20
£2.20/l

0.76x

COMPARABLE
0.84

ASDA ASDA Apple & Mango Juice 1Litre
1000ml

£2.00
£2.00/l

Waitrose Pressed Apple & Mango Juice
1000ml

£2.20
£2.20/l

1.10x

EQUIVALENT
0.85

ASDA Strawberry & Banana Fruit Smoothie 750ml
750ml

£1.80
£2.40/l

Waitrose Strawberry & Banana Smoothie Large
750ml

£2.00
£2.67/l

1.11x

COMPARABLE
0.73

ASDA British Salted Butter 250g
250g

£1.98
£7.92/kg

Essential Salted Butter
250g

£2.25
£9.00/kg

1.14x

COMPARABLE
0.74

ASDA Original Thick Bleach 750ml
750ml

£0.80
£1.07/l

Essential Thick Bleach Citrus
750ml

£0.85
£1.13/l

1.06x

COMPARABLE
0.70

ASDA 20 Medium Resealable Food & Freezer Bags
20st

£1.55
£0.08/st

Waitrose Medium Zip Lock Food Bags
20st

£2.35
£0.12/st

1.52x

COMPARABLE
0.77

ASDA Lemon All Purpose Cleaner 1 Litre
1000ml

£1.04
£1.04/l

Citrus All Purpose Cleaner
1000ml

£1.70
£1.70/l

1.63x

COMPARABLE
0.76

ASDA 10 All-Purpose Cloths
10st

£0.85
£0.08/st

Essential All Purpose Cloths
10st

£1.35
£0.14/st

1.59x

COMPARABLE
0.82

ASDA Original Washing Up Liquid 500ml
500ml

£0.69
£1.38/l

Essential Washing Up Liquid Orginal
500ml

£0.80
£1.60/l

1.16x

COMPARABLE
0.74

ASDA Paracetamol 500mg Capsules 16 Capsules
16st

£0.64
£0.04/st

Essential Paracetamol Capsules
16st

£0.85
£0.05/st

1.33x

COMPARABLE
0.72

ASDA Paracetamol Plus Caplets 16 Caplets
16st

£0.77
£0.05/st

Essential Paracetamol Plus
16st

£1.20
£0.07/st

1.56x

COMPARABLE
0.73

ASDA Baked Beans in a Rich Tomato Sauce 410g
410g

£0.42
£1.02/kg

Essential Reduced Salt & Sugar Baked Beans in Tomato Sauce
420g

£0.55
£1.31/kg

1.28x

EQUIVALENT
0.82

ASDA Smooth Peanut Butter 340g
340g

£1.80
£5.29/kg

Essential Smooth Peanut Butter
340g

£1.70
£5.00/kg

0.94x

COMPARABLE
0.73

ASDA Extra Special Extra Special 8 Stem Ginger Cookies 200g
200g

£2.18
£10.90/kg

Waitrose 8 Stem Ginger All Butter Cookies
200g

£2.65
£13.25/kg

1.22x