ASDA vs Waitrose — own-label (Basket B)

An illustrative selection of 100 matched pairs between ASDA and Waitrose in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 367 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 56 EQUIVALENT · 44 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio across the 100 pairs shown: 1.19×

showing 100 of 367 pairs. A ratio > 1 means Waitrose is dearer per unit than ASDA.

Matched pairs (100)

Match type	ASDA product	ASDA price	Waitrose product	Waitrose price	Wait/ASDA per-unit
EQUIVALENT 0.90	ASDA Smooth Peanut Butter 340g 340g	£1.80 £5.29/kg	Essential Smooth Peanut Butter 500g	£2.50 £5.00/kg	0.94x
COMPARABLE 0.76	ASDA Chilli Beans in Chilli Sauce 390g 390g	£0.94 £2.41/kg	Essential Red Kidney Beans in Chilli Sauce 395g	£1.00 £2.53/kg	1.05x
EQUIVALENT 0.90	ASDA Balti Cooking Sauce 500g 500g	£0.87 £1.74/kg	Waitrose Balti Sauce 450g	£1.75 £3.89/kg	2.23x
COMPARABLE 0.75	ASDA Tangy Fine Cut Orange Marmalade 454g 454g	£1.02 £2.25/kg	Essential Seville Orange Marmalade Fine Cut 454g	£1.10 £2.42/kg	1.08x
EQUIVALENT 0.90	ASDA Crunchy Peanut Butter 340g 340g	£1.80 £5.29/kg	Essential Crunchy Peanut Butter 500g	£2.50 £5.00/kg	0.94x
EQUIVALENT 0.90	ASDA Black Beans in Water 400g 400g	£0.46 £1.15/kg	Essential Black Beans in Water 420g	£0.75 £1.79/kg	1.55x
EQUIVALENT 0.90	ASDA Tikka Masala Cooking Sauce 500g 500g	£0.93 £1.86/kg	Waitrose Tikka Masala Sauce 450g	£1.75 £3.89/kg	2.09x
EQUIVALENT 0.90	ASDA Extra Virgin Olive Oil 250ml 250ml	£3.40 £13.60/l	Waitrose Extra Virgin Olive Oil 500ml	£6.30 £12.60/l	0.93x
EQUIVALENT 0.92	ASDA British Unsalted Butter 250g 250g	£1.98 £7.92/kg	Essential Unsalted Butter 250g	£2.25 £9.00/kg	1.14x
EQUIVALENT 0.90	ASDA Light in Colour Olive Oil 500ml 500ml	£4.03 £8.06/l	Essential Light in Colour Olive Oil 1000ml	£7.20 £7.20/l	0.89x
COMPARABLE 0.71	ASDA Scottish Porridge Oats 1kg 1000g	£1.25 £1.25/kg	Essential Porridge Oats 1kg 1000g	£1.25 £1.25/kg	1.00x
COMPARABLE 0.90	ASDA Egg Noodles 250g	£1.15 £4.60/kg	Waitrose Egg Noodles Medium 250g	£1.30 £5.20/kg	1.13x
EQUIVALENT 0.90	ASDA Salt & Pepper Crackers 185g 185g	£1.40 £7.57/kg	Waitrose Sea Salt & Black Pepper Crackers 185g	£1.50 £8.11/kg	1.07x
COMPARABLE 0.66	ASDA Honey Nut Corn Flakes 500g 500g	£1.15 £2.30/kg	Essential Corn Flakes 500g 500g	£1.30 £2.60/kg	1.13x
COMPARABLE 0.90	ASDA Raisin & Almond Granola 1kg 1000g	£2.20 £2.20/kg	Waitrose Raisin, Almond Honey Granola 1Kg 1000g	£3.00 £3.00/kg	1.36x
EQUIVALENT 0.90	ASDA Sultana Bran 500g 500g	£2.00 £4.00/kg	Waitrose Sultana Bran 750g 750g	£3.10 £4.13/kg	1.03x
COMPARABLE 0.73	ASDA Spaghetti 500g 500g	£0.75 £1.50/kg	Essential Spaghetti 500g	£0.80 £1.60/kg	1.07x
EQUIVALENT 0.90	ASDA High Bran 500g 500g	£2.00 £4.00/kg	Essentials High Fibre Bran 750g 750g	£3.15 £4.20/kg	1.05x
COMPARABLE 0.73	ASDA Classic Cream Crackers 300g 300g	£0.49 £1.63/kg	Essential Cream Crackers 300g	£0.60 £2.00/kg	1.22x
EQUIVALENT 0.90	ASDA Free From Free From by Multiseed Sandwich Slices 280g 280g	£1.80 £6.43/kg	Waitrose Free From Sliced Mixed Seed Loaf 400g	£3.20 £8.00/kg	1.24x
COMPARABLE 0.69	ASDA Cinnamon Swirl 2pk 2st	£1.62 £0.81/st	Waitrose 2 Cinnamon Buns 2st	£2.50 £1.25/st	1.54x
COMPARABLE 0.90	ASDA 4 Crumpet Bread Men 4st	£1.27 £0.32/st	Waitrose 4 Flower Crumpets 4st	£1.50 £0.38/st	1.18x
COMPARABLE 0.90	ASDA Garlic & Herb Flatbread 245g 245g	£2.07 £8.45/kg	Waitrose Extra Virgin Olive Oil & Roasted Garlic Flatbread 155g	£2.75 £17.74/kg	2.10x
EQUIVALENT 0.90	ASDA Easy Cook Long Grain White Rice 2000g	£2.45 £1.23/kg	Essential Long Grain Rice Easy Cook 1000g	£1.60 £1.60/kg	1.31x
COMPARABLE 0.73	ASDA Macaroni 500g 500g	£0.74 £1.48/kg	Essential Macaroni 500g	£0.80 £1.60/kg	1.08x
COMPARABLE 0.81	ASDA Carrot & Orange Cake 1st	£17.00 £17.00/st	Carrot Loaf Cake 1st	£2.00 £2.00/st	0.12x
EQUIVALENT 0.90	ASDA Scotch Pancakes 6st	£0.72 £0.12/st	Essential Scotch Pancakes 6st	£0.80 £0.13/st	1.11x
EQUIVALENT 0.90	ASDA Plain Breadcrumbs 175g 175g	£1.25 £7.14/kg	Cooks' Ingredients Breadcrumbs 125g	£1.30 £10.40/kg	1.46x
EQUIVALENT 0.90	ASDA Triple Chocolate Crisp 500g 500g	£2.16 £4.32/kg	Waitrose Triple Chocolate Crisp 500g	£2.50 £5.00/kg	1.16x
EQUIVALENT 0.90	ASDA Basmati White Rice 4kg 4000g	£7.00 £1.75/kg	Waitrose White Basmati Aged Rice 2000g	£6.50 £3.25/kg	1.86x
COMPARABLE 0.90	ASDA Milk Chocolate 200g 200g	£2.28 £11.40/kg	Waitrose Belgian Milk Chocolate 180g	£3.50 £19.44/kg	1.71x
EQUIVALENT 0.90	ASDA Mint Humbugs 200g 200g	£1.20 £6.00/kg	Waitrose Mint Humbugs 200g	£1.35 £6.75/kg	1.13x
EQUIVALENT 0.90	ASDA Shortcake Biscuits 200g 200g	£0.54 £2.70/kg	Essential Shortcake Biscuits 400g	£1.30 £3.25/kg	1.20x
EQUIVALENT 0.90	ASDA Strawberry Flavour Laces 50g 50g	£0.45 £9.00/kg	Waitrose Strawberry Flavour Laces 65g	£0.70 £10.77/kg	1.20x
EQUIVALENT 0.90	ASDA Classic Biscuits for Cheese 500g 500g	£4.15 £8.30/kg	Essential Biscuits For Cheese 300g	£2.35 £7.83/kg	0.94x
EQUIVALENT 0.90	ASDA White Chocolate 200g 200g	£2.28 £11.40/kg	Waitrose Belgian White Chocolate 180g	£3.50 £19.44/kg	1.71x
COMPARABLE 0.90	ASDA Diet Ginger Beer 2 Litres 2000ml	£0.82 £0.41/l	Waitrose Ginger Beer No Added Sugar 2000ml	£1.00 £0.50/l	1.22x
COMPARABLE 0.77	ASDA Extra Special Extra Special Colombian Instant Coffee 100g 100g	£3.00 £30.00/kg	Waitrose Gold Colombian Instant Coffee 100g	£4.65 £46.50/kg	1.55x
EQUIVALENT 0.90	ASDA Sparkling Natural Mineral Water 4 x 2 Litres 8000ml	£1.93 £0.24/l	Essential Sparkling Natural Mineral Water 8000ml	£2.30 £0.29/l	1.19x
EQUIVALENT 0.90	ASDA Pineapple, Coconut & Banana Fruit Smoothie 750ml 750ml	£1.80 £2.40/l	Waitrose Pineapple, Banana & Coconut Smoothie Large 750ml	£2.00 £2.67/l	1.11x
COMPARABLE 0.69	ASDA Exceptional by Freshly Squeezed Orange Juice with Bits 1 Litre 1000ml	£2.90 £2.90/l	Waitrose Orange Juice with Bits 1000ml	£2.20 £2.20/l	0.76x
EQUIVALENT 0.90	ASDA Tomato Juice 1Litre 1000ml	£2.00 £2.00/l	Waitrose Tomato Juice 1000ml	£2.20 £2.20/l	1.10x
COMPARABLE 0.73	ASDA 50% Fruit High Juice Orange 1Litre 1000ml	£1.91 £1.91/l	Waitrose Summer Fruits High Juice 1000ml	£2.25 £2.25/l	1.18x
COMPARABLE 0.76	ASDA Pineapple Juice from Concentrate 1 Litre 1000ml	£1.60 £1.60/l	Waitrose Pineapple Fruit Juice 1000ml	£2.20 £2.20/l	1.38x
COMPARABLE 0.68	ASDA Indian Tonic Water with a Lime Flavour Twist Low Calorie 1 Litre 1000ml	£0.95 £0.95/l	Waitrose Indian Tonic Water Sugar Free 1000ml	£0.95 £0.95/l	1.00x
COMPARABLE 0.66	ASDA 10 Dutch Gouda Sliced 250g 250g	£2.45 £9.80/kg	Essential Sliced Gouda Cheese Strength 2 250g	£3.10 £12.40/kg	1.27x
COMPARABLE 0.90	ASDA German Style Salami 100g 100g	£1.00 £10.00/kg	Waitrose German Smoked Salami 125g	£2.50 £20.00/kg	2.00x
EQUIVALENT 0.90	ASDA Grated Red Leicester British Cheese 250g 250g	£2.45 £9.80/kg	Waitrose Grated Red Leicester 250g	£2.80 £11.20/kg	1.14x
COMPARABLE 0.68	ASDA Sliced Topside of Beef 100g 90g	£2.24 £24.89/kg	Waitrose British Roast Beef Topside 3 Slices 100g	£3.90 £39.00/kg	1.57x
COMPARABLE 0.90	ASDA Scottish Milk Semi Skimmed 1 Pint/568ml 568ml	£0.85 £1.50/l	Duchy Organic Semi-Skimmed Milk 2 pints 1136ml	£2.05 £1.80/l	1.21x
EQUIVALENT 0.90	ASDA 4 Slices Corned Beef 125g 125g	£2.24 £17.92/kg	Essential British Corned Beef 4 Slices 140g	£4.00 £28.57/kg	1.59x
COMPARABLE 0.75	ASDA German Style Salami 115g 115g	£1.25 £10.87/kg	Waitrose German Smoked Salami 125g	£2.50 £20.00/kg	1.84x
EQUIVALENT 0.90	ASDA Northern Irish Whole Milk 3 Litres 3000ml	£2.33 £0.78/l	Essential British Free Range Whole Milk 4 Pints 2272ml	£1.75 £0.77/l	0.99x
COMPARABLE 0.90	ASDA Scottish Milk Semi Skimmed 6 Pints 3409ml	£2.40 £0.70/l	Essential British Free Range Semi-Skimmed Milk 4 Pints 2272ml	£1.75 £0.77/l	1.09x
COMPARABLE 0.75	ASDA Skimmed Fresh Milk 2 Pints 1136.52ml	£1.20 £1.06/l	Essential British Free Range Skimmed Milk 2 Pints 1136ml	£1.30 £1.14/l	1.08x
COMPARABLE 0.78	ASDA British Whole Milk 2 Pints 1136.52ml	£1.20 £1.06/l	Essential British Free Range Whole Milk 2 Pints 1136ml	£1.30 £1.14/l	1.08x
EQUIVALENT 0.90	ASDA 6 Smoked Back Bacon Rashers 240g 240g	£3.23 £13.46/kg	Waitrose 8 Beech Smoked Dry Cured Back Bacon Rashers 250g	£4.15 £16.60/kg	1.23x
EQUIVALENT 0.90	ASDA Succulent Chicken Drumsticks 2kg 2000g	£4.44 £2.22/kg	Waitrose Chicken Drumsticks, Skin-on & Bone-in 1600g	£5.25 £3.28/kg	1.48x
EQUIVALENT 0.90	ASDA Tender Chicken Breast Mini Fillets 500g	£4.35 £8.70/kg	Waitrose Slower Reared Chicken Breast Mini Fillets 400g	£5.00 £12.50/kg	1.44x
EQUIVALENT 0.90	ASDA Full-Flavoured 12 Beef Meatballs 340g 340g	£3.74 £11.00/kg	Waitrose 12 British Beef Meatballs 300g	£4.50 £15.00/kg	1.36x
EQUIVALENT 0.90	ASDA Cocktail Pork Sausages 160g 160g	£1.50 £9.38/kg	Waitrose Pork Cocktail Sausages 260g	£3.25 £12.50/kg	1.33x
COMPARABLE 0.69	ASDA 8 Flavourful Pork Sausages 454g 454g	£1.79 £3.94/kg	Essential 8 British Pork Sausages 454g	£1.85 £4.07/kg	1.03x
COMPARABLE 0.90	ASDA 10 Unsmoked Back Bacon Rashers 310g 310g	£1.64 £5.29/kg	No.1 6 Gloucester Old Spot Cross Breed Unsmoked Back Bacon Rashers 200g	£5.30 £26.50/kg	5.01x
COMPARABLE 0.90	ASDA Rump Beef Steak 255g	£4.45 £17.45/kg	Waitrose British Native Breed Thin Cut Rump Steak 200g	£6.10 £30.50/kg	1.75x
EQUIVALENT 0.90	ASDA Rich Lamb Loin Chops 480g	£8.00 £16.67/kg	Duchy Organic British Lamb Loin Chops 412.37g	£13.07 £31.69/kg	1.90x
EQUIVALENT 0.90	ASDA 2 Tender Pork Chops 450g 450g	£4.72 £10.49/kg	Waitrose Free Range 2 Pork Chops 400g	£4.75 £11.88/kg	1.13x
EQUIVALENT 0.90	ASDA Tender Diced Lamb 297g 297g	£6.92 £23.30/kg	Essential British Diced Lamb Shoulder 260g	£11.25 £43.27/kg	1.86x
EQUIVALENT 0.90	ASDA Succulent Boneless Chicken Thigh Fillets 1kg 1000g	£6.84 £6.84/kg	Waitrose Chicken Thigh Fillets, Skinless & Boneless 592.14g	£6.51 £10.99/kg	1.61x
COMPARABLE 0.90	ASDA Flavourful Pork Mince 1kg 1000g	£4.97 £4.97/kg	Waitrose Free Range Pork 5% Fat Lean Mince 750g	£5.75 £7.67/kg	1.54x
COMPARABLE 0.73	ASDA Room to Thrive Diced Chicken Breast 400g	£4.84 £12.10/kg	Waitrose Slower Reared Diced Chicken Breast 418g	£5.50 £13.16/kg	1.09x
EQUIVALENT 0.90	ASDA Flavourful Beef Steak Mince 15% Fat 500g 500g	£4.74 £9.48/kg	Waitrose British Native Breeds Beef Mince 15% 750g	£7.00 £9.33/kg	0.98x
COMPARABLE 0.90	ASDA Extra Special Free Range Chicken Breast Mini Fillets 275g	£4.50 £16.36/kg	Waitrose Slower Reared Chicken Breast Mini Fillets 400g	£5.00 £12.50/kg	0.76x
COMPARABLE 0.90	ASDA Tender 4 Lamb Chops 300g 300g	£5.97 £19.90/kg	Duchy Organic British Lamb Loin Chops 412.37g	£13.07 £31.69/kg	1.59x
EQUIVALENT 0.90	ASDA Tender Beef Stir-Fry Strips 300g	£5.12 £17.07/kg	Waitrose British Native Breed Beef Rump Steak Stir Fry Strips 250g	£6.00 £24.00/kg	1.41x
COMPARABLE 0.90	ASDA 10 Unsmoked Back Bacon Rashers 310g 310g	£1.64 £5.29/kg	No.1 British Free Range Unsmoked Middle Bacon 200g	£5.30 £26.50/kg	5.01x
EQUIVALENT 0.90	ASDA Tender Lean Diced Beef 250g	£4.07 £16.28/kg	Duchy Organic British Beef Diced Casserole Steak 400g	£6.50 £16.25/kg	1.00x
EQUIVALENT 0.90	Bistro by ASDA Green Vegetable Medley 200g 200g	£3.25 £16.25/kg	No.1 Green Vegetable Medley 225g	£4.00 £17.78/kg	1.09x
EQUIVALENT 0.90	ASDA Crisp & Juicy Watermelon 160g 160g	£1.30 £8.12/kg	GOOD TO GO Watermelon Chunks 120g	£1.75 £14.58/kg	1.79x
EQUIVALENT 0.90	ASDA Crisp & Juicy Watermelon 160g 160g	£1.30 £8.12/kg	GOOD TO GO Watermelon Chunks 120g	£1.75 £14.58/kg	1.79x
COMPARABLE 0.68	ASDA 2 Flaky Cod Fillets 260g 260g	£7.56 £29.08/kg	Waitrose Cod Fillets MSC 240g	£8.10 £33.75/kg	1.16x
EQUIVALENT 0.90	ASDA Flavoursome Oak Smoked Salmon 200g 200g	£6.56 £32.80/kg	Duchy Organic Smoked Salmon 120g	£7.75 £64.58/kg	1.97x
EQUIVALENT 0.90	ASDA Warming 2 Sweet Chilli Kiln Roasted Salmon Fillets 180g 180g	£5.65 £31.39/kg	Waitrose Hot Smoked Salmon Fillets with Sweet Chilli 160g	£6.50 £40.62/kg	1.29x
COMPARABLE 0.72	ASDA 4 3 Blade Disposable Razors 4st	£1.93 £0.48/st	Essential Disposable Razors 4st	£1.90 £0.47/st	0.98x
EQUIVALENT 0.90	ASDA 130 Cotton Wool Buds 130st	£0.85 £0.01/st	Essential Cotton Buds 200st	£0.75 £0.00/st	0.57x
COMPARABLE 0.73	ASDA Moisture Care Hand Wash 500ml	£0.95 £1.90/l	Essential Waitrose Anti-Bac Moisture Hand Wash Refill 500ml	£1.55 £3.10/l	1.63x
EQUIVALENT 0.90	ASDA 30 Sanitary Disposal Bags 30st	£0.50 £0.02/st	Waitrose Sanitary Disposal Bags 50st	£1.20 £0.02/st	1.44x
COMPARABLE 0.90	ASDA Little Angels 56 Extra Sensitive Newborn Wipes 56st	£1.00 £0.02/st	Essential Baby Wipes 80st	£0.90 £0.01/st	0.63x
COMPARABLE 0.90	ASDA Sensitive Non-Bio Gel 840ml 840ml	£2.58 £3.07/l	Waitrose Essential Non Bio Laundry Gel 720ml	£2.85 £3.96/l	1.29x
EQUIVALENT 0.90	ASDA 4 Long-Lasting Dish Cloths 4st	£1.03 £0.26/st	Essential Large Dishcloths 5st	£2.25 £0.45/st	1.75x
COMPARABLE 0.75	ASDA 50 Tie Handle Food & Freezer Bags Medium 50st	£1.87 £0.04/st	Waitrose Small Tie Handle Food Bags 50st	£1.65 £0.03/st	0.88x
COMPARABLE 0.69	ASDA Zesty Lemon Washing Up Liquid 500ml 500ml	£0.69 £1.38/l	Essential Washing Up Liquid Orginal 500ml	£0.80 £1.60/l	1.16x
COMPARABLE 0.90	ASDA Flavoursome Oak Smoked Salmon 100g 100g	£3.75 £37.50/kg	Duchy Organic Smoked Salmon 120g	£7.75 £64.58/kg	1.72x
EQUIVALENT 0.90	ASDA Extra Special Caesar Salad Dressing 255ml 255ml	£2.25 £8.82/l	Waitrose Fresh Caesar Dressing 150ml	£1.55 £10.33/l	1.17x
EQUIVALENT 0.90	ASDA Hazelnut Chocolate Spread 750g 750g	£3.04 £4.05/kg	Essential Hazelnut Chocolate Spread 400g	£1.90 £4.75/kg	1.17x
EQUIVALENT 0.90	ASDA Light in Colour Olive Oil 1 Litre 1000ml	£7.00 £7.00/l	Essential Light in Colour Olive Oil 1000ml	£7.20 £7.20/l	1.03x
EQUIVALENT 0.90	ASDA 3 5 Blade Disposable Razors 3st	£3.48 £1.16/st	Essential Disposable Razors 4st	£1.90 £0.47/st	0.41x
EQUIVALENT 0.90	ASDA 10 Mozzarella Slices 220g 220g	£2.45 £11.14/kg	Essential Sliced Mozzarella Cheese Strength 1 250g	£3.00 £12.00/kg	1.08x
EQUIVALENT 0.90	ASDA Chocolate Mint Thins 180g 180g	£2.14 £11.89/kg	Waitrose Mint Thins 150g	£4.20 £28.00/kg	2.36x
EQUIVALENT 0.90	Exceptional by ASDA Lemon Curd Yogurt 150g 150g	£0.94 £6.27/kg	No.1 Yogurt with Lemon Curd 125g	£1.10 £8.80/kg	1.40x
EQUIVALENT 0.90	ASDA Chickpeas 500g 500g	£1.97 £3.94/kg	Waitrose Chickpeas 500g	£2.40 £4.80/kg	1.22x