Iceland vs Morrisons — own-label (Basket B)

Every matched pair between Iceland and Morrisons in the Pricemonitor own-label (Basket B) (45 pairs). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 0 EQUIVALENT · 45 COMPARABLE (arbiter-OFF preview)

Clean pairs (45)

Match type	Iceland product	Iceland price	Morrisons product	Morrisons price	Morr/Icel per-unit	Flags
COMPARABLE 1.00	Iceland Unsmoked Gammon Joint 750g 750g	£5.50 £7.33/kg	Morrisons Unsmoked Gammon Joint 750g 750g	£5.50 £7.33/kg	1.00x
COMPARABLE 0.76	Iceland 10 Rashers (approx.) Smoked Back Bacon 300g 300g	£2.00 £6.67/kg	Morrisons Savers Smoked Back Bacon 300g 300g	£1.25 £4.17/kg	0.62x
COMPARABLE 0.73	Iceland 8 Cumberland Sausages 360g 360g	£2.25 £6.25/kg	Morrisons The Best Thick 6 Cumberland Sausages 400g 400g	£3.25 £8.12/kg	1.30x
COMPARABLE 0.71	Iceland 14 Rashers (approx.) Smoked Streaky Bacon 235g 235g	£2.25 £9.57/kg	Morrisons The Best Dry Cured Smoked Streaky Bacon 220g	£3.75 £17.05/kg	1.78x
COMPARABLE 0.76	Iceland 12 Rashers (Approx.) Unsmoked Thick Cut Back Bacon Twin Pack 500g 500g	£3.85 £7.70/kg	Morrisons 16 Rashers Unsmoked Back Bacon 500g 500g	£4.25 £8.50/kg	1.10x
COMPARABLE 0.67	Iceland 50 (Approx.) Slices Wafer Thin Honey Roast Ham 400g 400g	£3.00 £7.50/kg	Morrisons Savers Wafer Thin Cooked Ham 400g	£1.89 £4.72/kg	0.63x
COMPARABLE 0.88	Iceland British Semi-Skimmed Milk 1 Litre 1l	£1.20 £1.20/l	Morrisons Fresh Semi Skimmed Milk 1000ml	£1.20 £1.20/l	1.00x
COMPARABLE 0.75	Iceland 50 (Approx.) Slices Wafer Thin Honey Roast Ham 400g 400g	£3.00 £7.50/kg	Morrisons British Honey Roast Ham 16 Slices 400g 400g	£5.00 £12.50/kg	1.67x
COMPARABLE 0.88	Iceland Wafer Thin Honey Roast Ham 120g 120g	£1.00 £8.33/kg	Morrisons Wafer Thin Honey Ham 125g	£0.99 £7.92/kg	0.95x
COMPARABLE 0.87	Iceland 3 Strawberry Trifles 375g 375g	£2.00 £5.33/kg	Morrisons Strawberry Trifles 405g	£2.25 £5.56/kg	1.04x
COMPARABLE 1.00	Iceland Chocolate Mousse 330g 330g	£1.60 £4.85/kg	Morrisons Chocolate Mousse 330g	£0.99 £3.00/kg	0.62x
COMPARABLE 0.80	Iceland Fat Free Greek Style Yogurt 450g 450g	£1.00 £2.22/kg	Morrisons Low Fat Greek Style Yogurt 500g	£1.15 £2.30/kg	1.03x
COMPARABLE 0.80	Iceland Pure Smooth Orange Juice from Concentrate 1 litre 1l	£1.75 £1.75/l	Morrisons 100% Fruit Smooth Orange Juice 1L 1000ml	£2.00 £2.00/l	1.14x
COMPARABLE 0.75	Iceland Apple Juice 1 litre 1l	£2.25 £2.25/l	Morrisons The Best Pink Lady Apple Juice 1000ml	£3.40 £3.40/l	1.51x
COMPARABLE 0.68	Iceland 15 Slices (Approx.) Wafer Thin Cooked Ham 120g 120g	£1.00 £8.33/kg	Morrisons Wafer Thin Brunswick Ham 125g	£2.50 £20.00/kg	2.40x
COMPARABLE 0.69	Iceland British Lighter Mature Cheddar Cheese 400g 400g	£3.00 £7.50/kg	Morrisons 30% Lighter Reduced Fat Mature Cheese 400g 400g	£3.00 £7.50/kg	1.00x
COMPARABLE 0.90	Iceland 10 Red Leicester Slices 250g 250g	£2.85 £11.40/kg	Morrisons Red Leicester Slices 240g 240g	£2.75 £11.46/kg	1.01x
COMPARABLE 0.79	Iceland 8 Pork Loin Steaks 1kg 1kg	£8.00 £8.00/kg	Morrisons Market St Pork Loin Steaks 1000g	£8.00 £8.00/kg	1.00x
COMPARABLE 0.83	The Daily Bakery 2pk Belgian Buns 2st	£1.50 £0.75/st	Market Street Belgian Buns 2st	£2.00 £1.00/st	1.33x
COMPARABLE 0.82	The Daily Bakery Medium Sliced Tiger Bloomer 800g 800g	£1.75 £2.19/kg	Morrisons Thick Sliced Tiger Bloomer 800g 800g	£2.00 £2.50/kg	1.14x
COMPARABLE 0.74	The Daily Bakery Medium Sliced Tiger Bloomer 800g 800g	£1.75 £2.19/kg	Market Street Tiger Bloomer 800g	£1.60 £2.00/kg	0.91x
COMPARABLE 0.74	The Daily Bakery Medium Sliced Tiger Bloomer 800g 800g	£1.75 £2.19/kg	Market Street Tiger Bloomer 800g	£1.60 £2.00/kg	0.91x
COMPARABLE 0.86	The Daily Bakery 6 Finger Rolls 6st	£0.85 £0.14/st	Morrisons Finger Rolls 6 Pack 6st	£0.95 £0.16/st	1.12x
COMPARABLE 0.84	The Daily Bakery 2pk Cinnamon Buns 2st	£1.50 £0.75/st	Market Street Cinnamon Buns 2st	£2.00 £1.00/st	1.33x
COMPARABLE 0.89	The Daily Bakery 4 Blueberry Muffins 4st	£1.50 £0.38/st	Market Street Blueberry Muffins 4st	£2.00 £0.50/st	1.33x
COMPARABLE 0.80	Iceland Doorstop White Sliced Bread 800g 800g	£1.00 £1.25/kg	Market Street Sliced White Bread 800g	£1.40 £1.75/kg	1.40x
COMPARABLE 0.71	Iceland Doorstop White Sliced Bread 800g 800g	£1.00 £1.25/kg	Market Street White Tin Bread 800g	£1.40 £1.75/kg	1.40x
COMPARABLE 0.77	Iceland Wholemeal Thick Sliced Bread 800g 800g	£1.00 £1.25/kg	Market Street Wholemeal Tin Bread 800g	£1.50 £1.88/kg	1.50x
COMPARABLE 0.78	The Daily Bakery 6 Finger Rolls 6st	£0.85 £0.14/st	Market Street White Finger Rolls 6st	£0.99 £0.17/st	1.16x
COMPARABLE 0.96	Iceland Grated Red Leicester 250g 250g	£2.85 £11.40/kg	Morrisons Grated Red Leicester 240g 240g	£2.75 £11.46/kg	1.01x
COMPARABLE 0.92	Iceland Royal Gala Apples 6pk 6st	£1.89 £0.32/st	Morrisons Royal Gala Apples 6 Pack 6st	£1.89 £0.32/st	1.00x
COMPARABLE 0.76	Iceland 8 (Approx.) Finely Sliced Prime Cuts Honey Roast Ham 100g 100g	£2.25 £22.50/kg	Morrisons The Best Finely Sliced Dry Cured Honey Roast Ham 100g	£3.25 £32.50/kg	1.44x
COMPARABLE 0.87	Iceland Beef Rump Steak 227g 227g	£5.00 £22.03/kg	Morrisons The Best Rump Steak 227g 227g	£6.80 £29.96/kg	1.36x
COMPARABLE 0.74	Iceland Beef Rump Steak 227g 227g	£5.00 £22.03/kg	Morrisons The Best Scottish Rump Steak 227g	£6.80 £29.96/kg	1.36x
COMPARABLE 0.75	Iceland 2pk Thick Cut Unsmoked Gammon Steaks 400g 400g	£4.25 £10.62/kg	Morrisons Unsmoked Horseshoe Gammon Steaks 400g	£4.25 £10.62/kg	1.00x
COMPARABLE 0.90	Iceland Grated Cheddar & Mozzarella 250g 250g	£2.85 £11.40/kg	Morrisons Grated Mozzarella & Cheddar Mix 240g 240g	£2.75 £11.46/kg	1.01x
COMPARABLE 0.95	Iceland Pure Smooth Orange Juice from Concentrate 1 litre 1l	£1.75 £1.75/l	Morrisons Orange Juice From Concentrate Smooth 1L 1000ml	£1.50 £1.50/l	0.86x
COMPARABLE 0.79	Iceland Pineapple Juice From Concentrate 1 litre 1l	£2.00 £2.00/l	Morrisons 100% Pineapple Juice 1L 1000ml	£2.00 £2.00/l	1.00x
COMPARABLE 0.87	Iceland Banoffee Pie 500g 500g	£2.50 £5.00/kg	Morrisons The Best Banoffee Pie 470g 470g	£5.50 £11.70/kg	2.34x
COMPARABLE 1.00	Iceland British Double Cream 300ml 300ml	£1.70 £5.67/l	Morrisons British Double Cream 300ml 300ml	£1.65 £5.50/l	0.97x
COMPARABLE 0.71	Iceland Class A Fresh British Chicken Drumsticks with Skin on 1.1kg 1.1kg	£4.25 £3.86/kg	Morrisons British Chicken Drumsticks 1kg 1000g	£2.15 £2.15/kg	0.56x
COMPARABLE 0.76	Iceland Class A Fresh British Chicken Thighs with Skin on 1kg 1kg	£4.25 £4.25/kg	Morrisons Market Street British Chicken Thighs 1kg 1000g	£3.40 £3.40/kg	0.80x
COMPARABLE 0.78	Iceland British Red Leicester 250g 250g	£2.75 £11.00/kg	Morrisons Red Leicester 240g 240g	£2.75 £11.46/kg	1.04x
COMPARABLE 0.71	Iceland 8 Tortilla Wraps 496g 496g	£1.25 £2.52/kg	Market Street Plain Tortilla 500g	£3.00 £6.00/kg	2.38x
COMPARABLE 0.71	Iceland Luxury Green Vegetable Medley 170g 170g	£3.00 £17.65/kg	Morrisons Tender Vegetable Medley 160g 160g	£2.00 £12.50/kg	0.71x