Morrisons vs Ocado — own-label (Basket B)

An illustrative selection of 100 matched pairs between Morrisons and Ocado in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 211 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 42 EQUIVALENT · 58 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio across the 100 pairs shown: 1.00×

showing 100 of 211 pairs. A ratio > 1 means Ocado is dearer per unit than Morrisons.

Matched pairs (100)

Match type	Morrisons product	Morrisons price	Ocado product	Ocado price	Ocad/Morr per-unit
COMPARABLE 0.90	Morrisons Stringless Beans 180g	£1.45 £8.06/kg	Ocado Stringless Beans 180g	£1.45 £8.06/kg	1.00x
EQUIVALENT 0.90	Morrisons Sliced Curly Kale 150g	£0.67 £4.47/kg	Ocado Sliced Kale 200g	£0.95 £4.75/kg	1.06x
COMPARABLE 0.70	Morrisons The Best Sweet Baby Peppers 200g	£1.89 £9.45/kg	Ocado Baby Peppers 220g	£2.90 £13.18/kg	1.39x
EQUIVALENT 0.90	Morrisons Savers Tomatoes 250g	£0.75 £3.00/kg	Ocado Cherry Tomatoes 300g	£1.00 £3.33/kg	1.11x
COMPARABLE 0.87	Morrisons Fresh Flat Leaf Parsley 30g 30g	£0.60 £20.00/kg	Ocado Flat Leaf Parsley 30g	£0.50 £16.67/kg	0.83x
COMPARABLE 0.77	Morrisons Fresh Coriander 30g	£0.60 £20.00/kg	Ocado Coriander 30g	£0.50 £16.67/kg	0.83x
COMPARABLE 0.90	Morrisons Finger Chillies 50g	£0.72 £14.40/kg	Ocado Mixed Chillies 65g	£0.55 £8.46/kg	0.59x
EQUIVALENT 0.90	Morrisons Pak Choi 200g 200g	£1.24 £6.20/kg	Ocado Pak Choi 250g	£1.50 £6.00/kg	0.97x
EQUIVALENT 0.90	Morrisons Large Broccoli 500g	£1.08 £2.16/kg	Ocado Broccoli 375g	£0.82 £2.19/kg	1.01x
COMPARABLE 0.90	Morrisons Trimmed Mangetout 155g	£1.39 £8.97/kg	Ocado Mangetout 80g	£1.20 £15.00/kg	1.67x
EQUIVALENT 0.90	Morrisons Asparagus 250g	£2.35 £9.40/kg	Ocado Asparagus Bundle 180g	£1.75 £9.72/kg	1.03x
COMPARABLE 0.81	Morrisons Pure Clear Honey 454g	£1.75 £3.85/kg	Ocado Clear Honey 454g	£1.80 £3.96/kg	1.03x
EQUIVALENT 0.90	Morrisons Sultanas 500g	£2.30 £4.60/kg	Ocado Sultanas 1kg	£4.25 £4.25/kg	0.92x
EQUIVALENT 0.90	Morrisons Red Kidney Beans (400g) 240g	£0.37 £1.54/kg	Ocado Red Kidney Beans in Water 400g	£0.39 £0.97/kg	0.63x
EQUIVALENT 0.90	Morrisons Butter Beans In Water (400g) 240g	£0.45 £1.88/kg	Ocado Butter Beans 400g	£0.45 £1.12/kg	0.60x
COMPARABLE 0.90	Morrisons Baked Beans 410g 410g	£0.39 £0.95/kg	Ocado Baked Beans 420g	£0.40 £0.95/kg	1.00x
EQUIVALENT 0.90	Morrisons Dried Mixed Fruit 500g	£2.00 £4.00/kg	Ocado Mixed Dried Fruit 1kg	£3.50 £3.50/kg	0.88x
EQUIVALENT 0.90	Morrisons Limes 4 Pack 4st	£0.92 £0.23/st	Ocado Limes Twin Pack 2st	£0.75 £0.38/st	1.63x
EQUIVALENT 0.90	Morrisons Large Oranges 4 Pack 4st	£2.15 £0.54/st	Ocado Oranges 5st	£1.50 £0.30/st	0.56x
COMPARABLE 0.92	Morrisons Golden Delicious Apples 6st	£1.80 £0.30/st	Ocado Golden Delicious Apples 6st	£1.80 £0.30/st	1.00x
COMPARABLE 0.72	Morrisons Ready To Eat Packham Pears 4 Pack 4st	£1.75 £0.44/st	Ocado Ripe & Ready to Eat Pears 4st	£2.00 £0.50/st	1.14x
COMPARABLE 0.78	Morrisons Ready to Eat Yellow Flesh Nectarines 4st	£2.50 £0.62/st	Ocado Ripe & Ready Yellow Nectarines 4st	£3.00 £0.75/st	1.20x
EQUIVALENT 0.90	Morrisons Blueberries 450g 450g	£4.25 £9.44/kg	Ocado Blueberries 250g	£2.75 £11.00/kg	1.16x
COMPARABLE 0.87	Morrisons Passion Fruit 3st	£1.30 £0.43/st	Ocado Passion Fruit 3st	£1.30 £0.43/st	1.00x
COMPARABLE 0.76	Morrisons Ripe & Ready To Eat Mango 2st	£1.90 £0.95/st	Ocado Twin Pack Ripe & Ready Mangoes 2st	£2.10 £1.05/st	1.11x
EQUIVALENT 0.90	Market Street British Pork Belly Slices 625g	£3.13 £5.01/kg	Ocado British Pork Belly Slices 500g	£4.65 £9.30/kg	1.86x
COMPARABLE 0.80	Morrisons Savers Smoked Back Bacon 300g 300g	£1.25 £4.17/kg	Ocado 10 Smoked Back Bacon Rashers 300g	£1.50 £5.00/kg	1.20x
COMPARABLE 0.71	Morrisons Savers Unsmoked Streaky Bacon 275g	£1.69 £6.15/kg	Ocado 14 Unsmoked Streaky Bacon Rashers 300g	£2.30 £7.67/kg	1.25x
EQUIVALENT 0.90	Market Street Scotch Spring Lamb Leg Steak 405g	£8.91 £22.00/kg	Ocado 2 Lamb Leg Steaks 300g	£6.20 £20.67/kg	0.94x
COMPARABLE 0.81	Morrisons Unsmoked Gammon Joint 1400g	£9.00 £6.43/kg	Ocado British Unsmoked Gammon Joint 1.5kg	£10.50 £7.00/kg	1.09x
EQUIVALENT 0.90	Morrisons Unsmoked Gammon Joint 600g	£4.50 £7.50/kg	Ocado British Unsmoked Gammon Joint 750g	£5.50 £7.33/kg	0.98x
EQUIVALENT 0.90	Morrisons The Best Scottish Rump Steak 227g	£6.80 £29.96/kg	Ocado 1 Beef Rump Steak 255g	£4.40 £17.25/kg	0.58x
COMPARABLE 0.90	Market Street Scottish Butchers Mince Steak 625g	£7.50 £12.00/kg	Ocado Lean Beef Steak Mince 5% Fat 750g	£7.30 £9.73/kg	0.81x
EQUIVALENT 0.90	Morrisons British Diced Chicken Breast Fillets 600g 600g	£4.69 £7.82/kg	Ocado British Chicken Breast Chunks 450g	£4.50 £10.00/kg	1.28x
COMPARABLE 0.92	Morrisons 2 Sirloin Steaks 400g	£6.00 £15.00/kg	Ocado 2 Beef Sirloin Steaks 400g	£11.80 £29.50/kg	1.97x
COMPARABLE 0.86	Morrisons Smoked Lardons 200g	£2.80 £14.00/kg	Ocado Smoked Bacon Lardons 200g	£1.80 £9.00/kg	0.64x
COMPARABLE 0.78	Morrisons Scottish Beef Mince Steak 5% 250g	£2.75 £11.00/kg	Ocado Lean Beef Steak Mince 5% Fat 250g	£2.70 £10.80/kg	0.98x
EQUIVALENT 0.90	Morrisons 16 Rashers Unsmoked Back Bacon 500g 500g	£4.25 £8.50/kg	Ocado 10 Unsmoked Back Bacon Rashers 300g	£1.50 £5.00/kg	0.59x
EQUIVALENT 0.90	Morrisons The Best Wiltshire Cured 8 Unsmoked Back Bacon 240g 240g	£3.75 £15.62/kg	Ocado 10 Unsmoked Back Bacon Rashers 300g	£1.50 £5.00/kg	0.32x
EQUIVALENT 0.90	Morrisons Unsmoked Gammon Joint 750g 750g	£5.50 £7.33/kg	Ocado British Unsmoked Gammon Joint 1.5kg	£10.50 £7.00/kg	0.95x
COMPARABLE 0.90	Morrisons The Best Dry Cured Air Dried Oak Smoked Bacon Lardons 160g 160g	£3.50 £21.88/kg	Ocado Smoked Bacon Lardons 200g	£1.80 £9.00/kg	0.41x
EQUIVALENT 0.90	Market Street British Prime Sirloin Steak 300g	£6.40 £21.33/kg	Ocado 2 Beef Sirloin Steaks 400g	£11.80 £29.50/kg	1.38x
EQUIVALENT 0.90	Market Street Salmon Fillet 350g	£18.99 £54.26/kg	Ocado Salmon Fillet Skin On & Boneless 500g	£9.20 £18.40/kg	0.34x
COMPARABLE 0.71	Morrisons Smoked Basa Fillets 230g	£1.87 £8.13/kg	Ocado 2 ASC Smoked Basa Fillets Skinless & Boneless 240g	£1.85 £7.71/kg	0.95x
EQUIVALENT 0.90	Haddock Fillet 220g	£26.00 £118.18/kg	Ocado 2 MSC Haddock Fillets Skin on & Boneless 280g	£5.85 £20.89/kg	0.18x
EQUIVALENT 0.90	Morrisons Welsh Semi Skimmed Milk 6 Pint 3408ml	£2.40 £0.70/l	Ocado British Semi Skimmed Milk 4 Pints 2.272l	£1.75 £0.77/l	1.09x
COMPARABLE 0.90	Morrisons Medium White Cheddar Cheese 350g	£2.85 £8.14/kg	Ocado Mature Cheddar 400g	£3.25 £8.12/kg	1.00x
COMPARABLE 0.93	Morrisons Parmigiano Reggiano 200g	£4.00 £20.00/kg	Ocado Parmigiano Reggiano 200g	£4.00 £20.00/kg	1.00x
EQUIVALENT 0.90	Morrisons Milk For Farmers Semi Skimmed Milk 6 Pint 3408ml	£2.56 £0.75/l	Ocado British Semi Skimmed Milk 4 Pints 2.272l	£1.75 £0.77/l	1.03x
EQUIVALENT 0.90	Morrisons Fresh Semi Skimmed Milk 1000ml	£1.20 £1.20/l	Ocado British Semi Skimmed Milk 2 Pints 1.136l	£1.20 £1.06/l	0.88x
EQUIVALENT 0.90	Morrisons British Thinly Sliced Roast Chicken 120g	£2.00 £16.67/kg	Ocado British Sliced Roast Chicken Breast 166g	£3.50 £21.08/kg	1.27x
COMPARABLE 0.90	Morrisons Scottish Extra Mature White Cheddar 240g	£2.75 £11.46/kg	Ocado Mature Cheddar 400g	£3.25 £8.12/kg	0.71x
EQUIVALENT 0.90	Morrisons British Thinly Sliced Honey Roast Ham 380g	£5.00 £13.16/kg	Ocado British Honey Roast Ham 10 Slices 280g	£3.50 £12.50/kg	0.95x
COMPARABLE 0.90	Morrisons Welsh Skimmed Milk 4 Pint 2272ml	£1.75 £0.77/l	Ocado British Semi Skimmed Milk 4 Pints 2.272l	£1.75 £0.77/l	1.00x
COMPARABLE 0.93	Morrisons Natural Yogurt 500g	£1.15 £2.30/kg	Ocado Natural Yoghurt 500g	£1.15 £2.30/kg	1.00x
EQUIVALENT 0.90	Morrisons Savers Mozzarella 125g 125g	£0.59 £4.72/kg	Ocado Mozzarella 150g	£1.60 £10.67/kg	2.26x
COMPARABLE 0.90	Morrisons Not From Concentrate Orange Juice 1000ml	£2.75 £2.75/l	Ocado Orange Juice Smooth Not From Concentrate 1l	£2.10 £2.10/l	0.76x
EQUIVALENT 0.90	Morrisons Gold Roast Decaf Coffee 100g	£2.30 £23.00/kg	Ocado Gold Roast Decaff Instant Coffee 200g	£3.00 £15.00/kg	0.65x
COMPARABLE 0.88	Morrisons Decaff Full Roast Instant Coffee 200g	£2.35 £11.75/kg	Ocado Gold Roast Decaff Instant Coffee 200g	£3.00 £15.00/kg	1.28x
COMPARABLE 0.93	Morrisons Olive Oil 1L 1000ml	£5.99 £5.99/l	Ocado Olive Oil 1l	£7.00 £7.00/l	1.17x
EQUIVALENT 0.90	Morrisons Extra Virgin Olive Oil 500ml	£6.00 £12.00/l	Ocado Extra Virgin Olive Oil 1l	£7.50 £7.50/l	0.62x
COMPARABLE 0.97	Morrisons White, Red & Black Quinoa 300g 300g	£3.10 £10.33/kg	Ocado White, Black & Red Quinoa 300g	£3.00 £10.00/kg	0.97x
COMPARABLE 0.90	Morrisons The Best Seeded Brioche Burger Buns 4st	£1.50 £0.38/st	Ocado Seeded Burger Buns 6st	£0.90 £0.15/st	0.40x
COMPARABLE 0.77	Morrisons Plain Tortilla Wraps 8st	£1.40 £0.17/st	Ocado Mini White Tortilla Wraps 8st	£1.30 £0.16/st	0.93x
EQUIVALENT 0.90	Morrisons Fusilli 1000g	£1.19 £1.19/kg	Ocado Fusilli 500g	£0.75 £1.50/kg	1.26x
COMPARABLE 0.83	Morrisons Wholewheat Penne 500g	£0.75 £1.50/kg	Ocado Whole Wheat Penne 500g	£0.75 £1.50/kg	1.00x
COMPARABLE 0.97	Morrisons All Butter Croissants 4st	£1.45 £0.36/st	Ocado All Butter Croissants 4st	£1.50 £0.38/st	1.03x
COMPARABLE 0.95	Morrisons Fusilli 500g	£0.75 £1.50/kg	Ocado Fusilli 500g	£0.75 £1.50/kg	1.00x
COMPARABLE 0.84	Morrisons Brown Basmati Rice 1000g	£1.85 £1.85/kg	Ocado Wholegrain Brown Basmati Rice 1kg	£3.00 £3.00/kg	1.62x
EQUIVALENT 0.90	Morrisons The Best Brown Sourdough Pave 400g 400g	£2.35 £5.88/kg	Ocado Brown Sourdough 800g	£3.25 £4.06/kg	0.69x
EQUIVALENT 0.90	Morrisons Ground Almonds 150g 150g	£2.55 £17.00/kg	Ocado Ground Almonds 100g	£1.50 £15.00/kg	0.88x
COMPARABLE 0.79	Morrisons Plain Flour 1.5kg 1500g	£0.70 £0.47/kg	Ocado British Plain Flour 1.5kg	£0.80 £0.53/kg	1.14x
COMPARABLE 0.79	Morrisons Plain Flour 500g 500g	£0.53 £1.06/kg	Ocado British Plain Flour 500g	£0.45 £0.90/kg	0.85x
COMPARABLE 0.94	Morrisons Crumpets 6st	£0.45 £0.07/st	Ocado Crumpets 6st	£0.45 £0.07/st	1.00x
EQUIVALENT 0.90	Morrisons Medium White Bread 400g	£0.69 £1.72/kg	Ocado White Medium Sliced Bread 800g	£0.75 £0.94/kg	0.54x
EQUIVALENT 0.90	Morrisons Medium Wholemeal Bread 400g	£0.69 £1.72/kg	Ocado Wholemeal Medium Sliced Bread 800g	£0.75 £0.94/kg	0.54x
COMPARABLE 0.83	Morrisons Self Raising Flour 1500g	£0.70 £0.47/kg	Ocado British Self Raising Flour 1.5kg	£0.80 £0.53/kg	1.14x
COMPARABLE 0.95	Morrisons White Medium Sliced Bread 800g 800g	£0.74 £0.92/kg	Ocado White Medium Sliced Bread 800g	£0.75 £0.94/kg	1.01x
COMPARABLE 0.78	Morrisons Penne 500g	£0.69 £1.38/kg	Ocado Penne Pasta 500g	£0.69 £1.38/kg	1.00x
COMPARABLE 0.88	Morrisons Glass & Window Cleaner 750ml	£0.79 £1.05/l	Ocado Window & Glass Cleaner Spray 750ml	£0.90 £1.20/l	1.14x
COMPARABLE 0.95	Morrisons Thick Citrus Bleach 750ml 750ml	£0.80 £1.07/l	Ocado Citrus Thick Bleach 750ml	£0.80 £1.07/l	1.00x
COMPARABLE 0.81	Morrisons Whites Oxy Action Stain Remover Powder 1000g	£3.15 £3.15/kg	Ocado Stain Remover Powder for Whites 1kg	£2.95 £2.95/kg	0.94x
COMPARABLE 0.68	Morrisons Click & Seal Food Bags Extra Large 15st	£2.65 £0.18/st	Ocado 15 Large Resealable Food & Freezer Bags 15st	£2.50 £0.17/st	0.94x
COMPARABLE 0.77	Morrisons Quilted Comfort Toilet Tissue 4 Rolls 4st	£2.25 £0.56/st	Ocado Luxury Quilted Toilet Tissue 4st	£1.75 £0.44/st	0.78x
COMPARABLE 0.78	Morrisons Toilet Tissue White 9 Rolls 9st	£3.50 £0.39/st	Ocado Super Soft White Toilet Tissue 9st	£3.00 £0.33/st	0.86x
EQUIVALENT 0.90	Morrisons Fragrance Free Sensitive Moist Toilet Tissue 60pk 60st	£0.80 £0.01/st	Ocado Sensitive Moist Toilet Tissue Wipes 40st	£0.55 £0.01/st	1.03x
EQUIVALENT 0.90	Morrisons Oh So Soft 6 Quilted Luxury Toilet Tissue Longer Rolls 6st	£3.75 £0.62/st	Ocado Luxury Quilted Toilet Tissue 4st	£1.75 £0.44/st	0.70x
COMPARABLE 0.95	Morrisons Chia Seeds 150g	£1.70 £11.33/kg	Ocado Chia Seeds 150g	£1.80 £12.00/kg	1.06x
COMPARABLE 0.85	Morrisons Royal Gala Apples 6 Pack 6st	£1.80 £0.30/st	Ocado Royal Gala Apples 6st	£1.80 £0.30/st	1.00x
COMPARABLE 0.85	Morrisons Granny Smith Apples 6 Pack 6st	£1.80 £0.30/st	Ocado Granny Smith Apples 6st	£1.80 £0.30/st	1.00x
COMPARABLE 0.90	Morrisons The Best Extra Mature Farmhouse Cheddar 300g	£3.50 £11.67/kg	Ocado Mature Cheddar 400g	£3.25 £8.12/kg	0.70x
EQUIVALENT 0.90	Market Street Large Wholemeal Baps 2st	£0.60 £0.30/st	Ocado Large Soft Wholemeal Baps 4st	£0.75 £0.19/st	0.62x
COMPARABLE 0.90	Morrisons The Best On Market Street Fillet Steak 200g 200g	£12.00 £60.00/kg	Ocado Organic 1 Beef Fillet Steak 170g	£10.45 £61.47/kg	1.02x
COMPARABLE 0.66	Market Street Scotch Spring Lamb Chops 350g	£6.13 £17.51/kg	Ocado 4 Lamb Chops 340g	£6.80 £20.00/kg	1.14x
EQUIVALENT 0.90	Morrisons Non Bio Laundry Gel 24 Washes 720ml	£2.14 £2.97/l	Ocado Non-Bio Laundry Gel 33 Washes 1l	£3.75 £3.75/l	1.26x
COMPARABLE 0.85	Morrisons Italian Sesame Breadsticks 125g	£0.85 £6.80/kg	Ocado Sesame Breadsticks 125g	£0.55 £4.40/kg	0.65x
COMPARABLE 0.85	Morrisons Baby Potatoes 1kg 1000g	£1.05 £1.05/kg	Ocado British Baby Potatoes 1kg	£1.09 £1.09/kg	1.04x
EQUIVALENT 0.90	Morrisons Olive Oil 500ml	£5.25 £10.50/l	Ocado Olive Oil 1l	£7.00 £7.00/l	0.67x
EQUIVALENT 0.90	Morrisons Unwaxed Lemons 4 Pack 4st	£1.40 £0.35/st	Ocado Unwaxed Lemons 5st	£1.75 £0.35/st	1.00x
COMPARABLE 0.79	Morrisons Strong White Flour 1500g	£1.30 £0.87/kg	Ocado British Strong White Bread Flour 1.5kg	£1.40 £0.93/kg	1.08x