Morrisons vs Sainsbury's — own-label (Basket B) pairs

Morrisons vs Sainsbury's — own-label (Basket B)

An illustrative selection of 100 matched pairs between Morrisons and Sainsbury's in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 243 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 11 EQUIVALENT · 89 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio on 100 clean pairs shown (no data-quality flags): 1.00×

showing 100 of 243 pairs · 100 clean · 0 flagged (shown below for your eyeball). A ratio > 1 means Sainsbury's is dearer per unit than Morrisons.

Clean pairs (100)

Match type	Morrisons product	Morrisons price	Sainsbury's product	Sainsbury's price	Sain/Morr per-unit
COMPARABLE 0.73	Morrisons Butcher's Style 8 Thick Lincolnshire Sausages 454g 454g	£1.79 £3.94/kg	Sainsbury's Butcher's choice Lincolnshire British Pork Sausage x8 454g 454g	£1.79 £3.94/kg	1.00x
EQUIVALENT 0.93	Morrisons The Best Pork Chipolatas 12 Pack 375g 375g	£3.25 £8.67/kg	Sainsbury's Butcher's Choice British Pork Chipolata sausages x12 340g 340g	£1.79 £5.26/kg	0.61x
COMPARABLE 0.73	Morrisons The Best Wiltshire Cured 8 Oak Smoked Back Bacon 240g	£3.75 £15.62/kg	Sainsbury's Smoked Air Dried Wiltshire Cured Back Bacon Rashers, Taste the Difference x8 240g 240g	£4.15 £17.29/kg	1.11x
EQUIVALENT 0.97	Morrisons 16 Rashers Unsmoked Back Bacon 500g 500g	£4.25 £8.50/kg	Sainsbury's Unsmoked 16 Back Bacon Rashers 2x250g 500g	£2.39 £4.78/kg	0.56x
COMPARABLE 0.82	Morrisons British Diced Chicken Breast Fillets 600g 600g	£4.69 £7.82/kg	Sainsbury's 640g British Diced Chicken Breasts 640g	£5.00 £7.81/kg	1.00x
COMPARABLE 0.72	Morrisons Breaded Chicken Goujons 510g 510g	£4.25 £8.33/kg	Sainsbury's Breaded Fresh British Chicken Goujons 540g 540g	£4.50 £8.33/kg	1.00x
COMPARABLE 0.80	Morrisons 2 Unsmoked Horseshoe Gammon Steaks 450g	£4.50 £10.00/kg	Sainsbury's Unsmoked Gammon Steaks x2 450g 450g	£4.75 £10.56/kg	1.06x
COMPARABLE 0.68	Morrisons Smoky BBQ Chicken Wings 500g	£2.50 £5.00/kg	Sainsbury's Sweet & Smoky BBQ Cooked British Chicken Wings 525g 525g	£4.50 £8.57/kg	1.71x
COMPARABLE 0.80	Morrisons 2 Unsmoked Horseshoe Gammon Steaks 450g	£4.50 £10.00/kg	Sainsbury's Unsmoked Gammon Steaks x2 450g 450g	£4.75 £10.56/kg	1.06x
COMPARABLE 0.71	Morrisons Market Street British Chicken Thighs 1kg 1000g	£3.40 £3.40/kg	Sainsbury's 1kg British Fresh Chicken Skin on Thighs 1000g	£2.99 £2.99/kg	0.88x
COMPARABLE 0.72	Morrisons BBQ Chicken Drumsticks 750g 750g	£4.50 £6.00/kg	Sainsbury's Sweet & Smoky Chicken Drumsticks 750g 750g	£4.25 £5.67/kg	0.94x
COMPARABLE 0.69	Morrisons The Best Dry Cured Unsmoked Streaky Bacon 220g	£3.75 £17.05/kg	Sainsbury's Unsmoked Air Dried Streaky Bacon Rashers, Taste the Difference x14 220g 220g	£4.15 £18.86/kg	1.11x
COMPARABLE 0.75	Morrisons 4 Southern Fried Chicken Steaks 500g	£4.00 £8.00/kg	Sainsbury's Southern Fried Breaded Fresh British Chicken Steaks x4 500g 500g	£4.00 £8.00/kg	1.00x
COMPARABLE 0.68	Morrisons Market Street British Boneless Chicken Thigh Fillets 600g 600g	£5.75 £9.58/kg	Sainsbury's 640g British Fresh Skinless & Boneless Chicken Breast Fillets 640g	£4.62 £7.22/kg	0.75x
COMPARABLE 0.79	Morrisons 2 Smoked Horseshoe Gammon Steaks 450g	£4.50 £10.00/kg	Sainsbury's Smoked Gammon Steaks x2 450g 450g	£4.75 £10.56/kg	1.06x
COMPARABLE 0.71	Morrisons Roast Chicken Thighs 450g	£4.00 £8.89/kg	Sainsbury's Roast British Cooked Chicken Thighs 450g 450g	£4.00 £8.89/kg	1.00x
COMPARABLE 0.82	Morrisons Baby Watermelon 1st	£2.40 £2.40/st	Sainsbury's Watermelon 1st	£3.75 £3.75/st	1.56x
COMPARABLE 0.81	Morrisons Watermelon 300g	£2.50 £8.33/kg	Sainsbury's Watermelon 300g 300g	£2.50 £8.33/kg	1.00x
COMPARABLE 0.82	Morrisons Blueberries 300g 300g	£3.30 £11.00/kg	Sainsbury's Blueberries 300g 300g	£3.30 £11.00/kg	1.00x
EQUIVALENT 0.94	Morrisons Loose Orange 1st	£0.30 £0.30/st	Sainsbury's Oranges 1st	£0.30 £0.30/st	1.00x
EQUIVALENT 0.94	Morrisons Loose Lemon 1st	£0.37 £0.37/st	Sainsbury's Lemons 1st	£0.37 £0.37/st	1.00x
EQUIVALENT 0.92	Morrisons Mango Chunks 500g 500g	£3.35 £6.70/kg	Sainsbury's Mango 450g 450g	£4.25 £9.44/kg	1.41x
COMPARABLE 0.74	Morrisons Blueberries 450g 450g	£4.25 £9.44/kg	Sainsbury's Blueberries 500g 500g	£4.55 £9.10/kg	0.96x
COMPARABLE 0.78	Morrisons Breaded Cod Fillets 300g	£4.50 £15.00/kg	Sainsbury's Breaded MSC Cod Fillets x2 300g 300g	£2.99 £9.97/kg	0.66x
COMPARABLE 0.71	Morrisons Market Street Mackerel Fillets 180g 180g	£4.00 £22.22/kg	Sainsbury's British Mackerel Fillets x2 180g 180g	£3.95 £21.94/kg	0.99x
COMPARABLE 0.79	Morrisons Battered Cod Fillets 300g	£4.50 £15.00/kg	Sainsbury's Battered MSC Cod Fillets x2 300g 300g	£4.50 £15.00/kg	1.00x
COMPARABLE 0.78	Morrisons The Best Extra Fine Green Beans 200g 200g	£1.65 £8.25/kg	Sainsbury's Fine Green Beans 200g 200g	£1.40 £7.00/kg	0.85x
EQUIVALENT 1.00	Morrisons Mixed Leaf Salad 100g 100g	£1.00 £10.00/kg	Sainsbury's Mixed Leaf Salad 90g 90g	£1.00 £11.11/kg	1.11x
EQUIVALENT 0.97	Morrisons Loose Red Pepper 1st	£0.70 £0.70/st	Sainsbury's Red Pepper 1st	£0.70 £0.70/st	1.00x
COMPARABLE 0.70	Morrisons Prepared Sprouts 200g 200g	£1.60 £8.00/kg	Sainsbury's Brussels Sprouts 200g 200g	£1.75 £8.75/kg	1.09x
COMPARABLE 0.77	Morrisons Mashed Potato 400g 400g	£0.98 £2.45/kg	Sainsbury's Mashed Potato 400g 400g	£0.95 £2.37/kg	0.97x
COMPARABLE 0.76	Morrisons Mini Cucumbers 200g 200g	£1.10 £5.50/kg	Sainsbury's Baby Cucumbers 200g 200g	£1.10 £5.50/kg	1.00x
COMPARABLE 0.72	Morrisons Sliced Mushrooms 275g 275g	£1.50 £5.45/kg	Sainsbury's Sliced White Mushrooms 250g 250g	£1.35 £5.40/kg	0.99x
EQUIVALENT 0.97	Morrisons Loose Red Pepper 1st	£0.70 £0.70/st	Sainsbury's Red Pepper 1st	£0.70 £0.70/st	1.00x
COMPARABLE 0.87	Morrisons Fine Beans & Tenderstem Broccoli 190g	£2.25 £11.84/kg	Sainsbury's Fine Beans & Tenderstem Broccoli 200g 200g	£2.20 £11.00/kg	0.93x
COMPARABLE 0.77	Morrisons Fresh Rosemary 20g 20g	£0.70 £35.00/kg	Sainsbury's Fresh Packed Rosemary 20g 20g	£0.55 £27.50/kg	0.79x
EQUIVALENT 0.82	Morrisons Peanut Butter Crunchy 1000g	£3.99 £3.99/kg	Sainsbury's 1kg 100% Crunchy Peanut Butter 1000g	£5.45 £5.45/kg	1.37x
COMPARABLE 0.76	Morrisons Apricot Jam 420g	£0.82 £1.95/kg	Sainsbury's Apricot Jam 454g 454g	£0.89 £1.96/kg	1.00x
COMPARABLE 0.90	Morrisons Chow Mein Stir Fry Sauce 120g	£0.55 £4.58/kg	Sainsbury's Chow Mein Stir Fry Sauce 120g 120g	£0.70 £5.83/kg	1.27x
COMPARABLE 0.76	Morrisons The Best Tomato & Mascarpone Pasta Sauce 350g 350g	£2.00 £5.71/kg	Sainsbury's Tomato & Mascarpone Sauce 350g (Serves 2) 350g	£2.25 £6.43/kg	1.12x
COMPARABLE 0.84	Morrisons Ready To Serve Custard 500g	£0.90 £1.80/kg	Sainsbury's Ready To Eat Custard 500g 500g	£0.70 £1.40/kg	0.78x
COMPARABLE 0.80	Morrisons Haricot Beans In Water (400g) 240g	£0.50 £2.08/kg	*Sainsbury's Haricot Beans In Water 400g (265g)** 265g	£0.50 £1.89/kg	0.91x
COMPARABLE 0.74	Morrisons Lemon Drizzle Cake Kit 320g	£2.30 £7.19/kg	Sainsbury's Lemon Drizzle Loaf Cake Mix 320g 320g	£2.35 £7.34/kg	1.02x
COMPARABLE 0.81	Morrisons Wholemeal Bread 400g	£1.10 £2.75/kg	Sainsbury's Wholemeal Loaf Bread 400g 400g	£1.30 £3.25/kg	1.18x
COMPARABLE 0.82	Morrisons Plain Flour 1.5kg 1500g	£0.70 £0.47/kg	Sainsbury's Plain Flour 1.5kg 1500g	£0.70 £0.47/kg	1.00x
COMPARABLE 0.79	Morrisons Super Toastie White Bread 800g	£0.75 £0.94/kg	Sainsbury's Toastie Thick Sliced White Bread 800g 800g	£0.75 £0.94/kg	1.00x
COMPARABLE 0.92	Morrisons Toastie Thick Sliced White Bread 800g 800g	£0.75 £0.94/kg	Sainsbury's Toastie Thick Sliced White Bread 800g 800g	£0.75 £0.94/kg	1.00x
COMPARABLE 0.82	Morrisons Wholewheat Penne 500g	£0.75 £1.50/kg	Sainsbury's Wholewheat Penne Pasta 500g 500g	£0.69 £1.38/kg	0.92x
COMPARABLE 0.84	Morrisons Rosemary Crackers 185g	£1.30 £7.03/kg	Sainsbury's Rosemary Crackers 185g 185g	£1.40 £7.57/kg	1.08x
COMPARABLE 0.73	Morrisons White Farmhouse Loaf 800g	£1.10 £1.38/kg	Sainsbury's Thick Soft White Farmhouse Bread 800g 800g	£0.89 £1.11/kg	0.81x
COMPARABLE 0.70	Morrisons Egg Noodles 275g	£1.29 £4.69/kg	Sainsbury's Egg Noodles 300g 300g	£1.15 £3.83/kg	0.82x
COMPARABLE 0.80	Morrisons Wholewheat Fusiili 500g	£0.75 £1.50/kg	Sainsbury's Wholewheat Fusilli Pasta 500g 500g	£0.75 £1.50/kg	1.00x
COMPARABLE 0.73	Market Street Wholemeal Bread 400g	£1.20 £3.00/kg	Sainsbury's Wholemeal Bread Medium 400g 400g	£0.59 £1.47/kg	0.49x
COMPARABLE 0.81	Morrisons Chocolate Chunk Cookie Mix 275g	£2.00 £7.27/kg	Sainsbury's Choc Chunk Cookie Mix 285g 285g	£2.20 £7.72/kg	1.06x
COMPARABLE 0.89	Morrisons Spaghetti in Tomato Sauce 395g	£0.44 £1.11/kg	Sainsbury's Spaghetti In Tomato Sauce 400g 400g	£0.45 £1.12/kg	1.01x
COMPARABLE 0.66	Market Street White Bloomer 400g	£1.20 £3.00/kg	Sainsbury's Bakery White Bloomer Bread 400g 400g	£0.80 £2.00/kg	0.67x
COMPARABLE 0.79	Morrisons 20 Mini Cheese & Onion Rolls 200g	£2.25 £11.25/kg	Sainsbury's Mini Cheese & Onion Rolls x20 200g 200g	£2.40 £12.00/kg	1.07x
COMPARABLE 0.72	Morrisons The Best Brioche Hot Dog Rolls 4st	£1.50 £0.38/st	Sainsbury's 4 x Brioche Hot Dog Rolls, Taste the Difference 4st	£1.50 £0.38/st	1.00x
COMPARABLE 0.83	Morrisons Basmati Rice 4kg 4000g	£7.15 £1.79/kg	Sainsbury's Basmati Rice 4kg 4000g	£7.16 £1.79/kg	1.00x
COMPARABLE 0.67	Morrisons The Best Belgian Milk Chocolate Cookies 4st	£2.25 £0.56/st	Sainsburys Salted Caramel & Belgian Milk Chocolate Cookies, Taste the Difference x4 4st	£2.25 £0.56/st	1.00x
COMPARABLE 0.80	Morrisons Mint Humbugs 200g 200g	£1.35 £6.75/kg	Sainsbury's Mint Humbugs 200g 200g	£1.35 £6.75/kg	1.00x
COMPARABLE 0.72	Morrisons The Best All Butter Quadruple Chocolate Cookies 200g 200g	£2.50 £12.50/kg	Sainsbury's Quadruple Chocolate Cookies, Taste the Difference 200g 200g	£2.75 £13.75/kg	1.10x
COMPARABLE 0.78	Morrisons Savers Chocolate Chip Cookies 250g	£0.65 £2.60/kg	Sainsbury's Chocolate Chip Cookies 250g 250g	£1.30 £5.20/kg	2.00x
COMPARABLE 0.90	Morrisons Milk Chocolate Digestives 300g 300g	£1.20 £4.00/kg	Sainsbury's Milk Chocolate Digestives 300g 300g	£1.25 £4.17/kg	1.04x
COMPARABLE 0.79	Morrisons 12 Free From Choc Chip Cookies 145g 145g	£1.70 £11.72/kg	Sainsbury's Free From Chocolate Chip Cookies 150g 150g	£1.55 £10.33/kg	0.88x
COMPARABLE 0.80	Morrisons 100% Pineapple Juice 1L 1000ml	£2.00 £2.00/l	Sainsbury's Pineapple Juice 1L 1000ml	£1.60 £1.60/l	0.80x
COMPARABLE 0.71	Morrisons Orange Juice From Concentrate Smooth 1L 1000ml	£1.50 £1.50/l	Sainsbury's Smooth Pure Orange Juice 1L 1000ml	£1.45 £1.45/l	0.97x
COMPARABLE 0.77	Morrisons 100% Fruit Smooth Orange Juice 1L 1000ml	£2.00 £2.00/l	Sainsbury's Smooth Pure Orange Juice 1L 1000ml	£1.45 £1.45/l	0.72x
COMPARABLE 0.86	Morrisons Diet Indian Tonic Water 1L 1000ml	£0.90 £0.90/l	Sainsbury's Diet Indian Tonic Water 1L 1000ml	£0.95 £0.95/l	1.06x
COMPARABLE 0.88	Morrisons Indian Tonic Water 1000ml	£0.90 £0.90/l	Sainsbury's Indian Tonic Water 1L 1000ml	£0.95 £0.95/l	1.06x
COMPARABLE 0.73	Morrisons Orange Juice with Bits From Concentrate 1000ml	£1.50 £1.50/l	Sainsbury's Pure Orange Juice with Juicy Bits 1L 1000ml	£1.59 £1.59/l	1.06x
COMPARABLE 0.82	Morrisons Mango & Passion Fruit Smoothie 750ml	£1.95 £2.60/l	Sainsbury's Mango & Passionfruit Smoothie 750ml 750ml	£1.95 £2.60/l	1.00x
COMPARABLE 0.72	Morrisons Scotch Eggs 2 pk 226g	£1.38 £6.11/kg	Sainsbury's Scotch Eggs x2 226g 226g	£1.30 £5.75/kg	0.94x
COMPARABLE 0.78	Morrisons Scottish Cooked Mussels In Garlic Butter 500g	£2.66 £5.32/kg	Sainsbury's Scottish MSC Mussels in Garlic Butter 500g (Serves x2) 500g	£2.43 £4.86/kg	0.91x
COMPARABLE 0.70	Morrisons Golden Breaded Haddock Fillets 290g	£3.50 £12.07/kg	Sainsbury's Breaded MSC Haddock Fillets x2 300g 300g	£2.99 £9.97/kg	0.83x
COMPARABLE 0.75	Morrisons The Best Roast Garlic & Herb Flatbread 225g	£3.50 £15.56/kg	Sainsbury's Garlic Flatbread 210g 210g	£2.00 £9.52/kg	0.61x
COMPARABLE 0.72	Morrisons Melton Mowbray Small Pork Pie 140g	£1.85 £13.21/kg	Sainsbury's Individual Melton Mowbray Pork Pie 145g 145g	£1.85 £12.76/kg	0.97x
COMPARABLE 0.73	Morrisons Savers Wafer Thin Cooked Ham 400g	£1.89 £4.72/kg	Sainsbury's British Wafer Thin Cooked Ham Slices 400g 400g	£2.50 £6.25/kg	1.32x
COMPARABLE 0.90	Morrisons British Skimmed Milk 2 Pints 1136ml	£1.20 £1.06/l	Sainsbury's British Skimmed Milk 1.13L (2 pint) 1130ml	£1.20 £1.06/l	1.01x
COMPARABLE 0.72	Morrisons Wafer Thin Honey Ham 125g	£0.99 £7.92/kg	Sainsbury's 8 Honey Roast Wafer Thin Ham Slices 120g 120g	£2.00 £16.67/kg	2.10x
COMPARABLE 0.71	Morrisons Carvery Turkey Slices 120g	£2.75 £22.92/kg	Sainsbury's Roast Turkey Breast Slices x6 120g 120g	£2.50 £20.83/kg	0.91x
COMPARABLE 0.71	Morrisons Savers Greek Style Salad Cheese 200g 200g	£0.85 £4.25/kg	Sainsbury's Greek Style Salad Cheese, Be Good to Yourself 200g 200g	£2.15 £10.75/kg	2.53x
COMPARABLE 0.90	Morrisons British Skimmed Milk 2 Pint 1136ml	£1.20 £1.06/l	Sainsbury's British Skimmed Milk 1.13L (2 pint) 1130ml	£1.20 £1.06/l	1.01x
COMPARABLE 0.74	Morrisons British Double Cream 300ml 300ml	£1.65 £5.50/l	Sainsbury's Double Cream 300ml 300ml	£1.70 £5.67/l	1.03x
COMPARABLE 0.77	Morrisons Welsh Semi Skimmed Milk 4 pint 2272ml	£1.65 £0.73/l	Sainsbury's British Semi Skimmed Milk 2.27L (4 pint) 2270ml	£1.75 £0.77/l	1.06x
COMPARABLE 0.72	Morrisons Smoked Cheese 150g	£2.40 £16.00/kg	Sainsbury's Beechwood Smoked Cheese 150g 150g	£2.40 £16.00/kg	1.00x
COMPARABLE 0.84	Morrisons Wensleydale Cheese 240g 240g	£2.75 £11.46/kg	Sainsbury's Wensleydale Cheese 250g 250g	£2.50 £10.00/kg	0.87x
COMPARABLE 0.80	Morrisons Olive Oil 250ml	£3.10 £12.40/l	Sainsbury's Olive Oil 250ml 250ml	£3.10 £12.40/l	1.00x
COMPARABLE 0.84	Morrisons Sunflower Oil 3000ml	£5.50 £1.83/l	Sainsbury's Sunflower Oil 3L 3000ml	£4.75 £1.58/l	0.86x
COMPARABLE 0.82	Morrisons Original Washing Up Liquid 450ml	£0.56 £1.24/l	Sainsbury's Original Washing Up Liquid 500ml 500ml	£0.70 £1.40/l	1.12x
COMPARABLE 0.81	Morrisons Lemon Washing Up Liquid 450ml	£0.56 £1.24/l	Sainsbury's Lemon Washing Up Liquid 500ml 500ml	£0.70 £1.40/l	1.12x
COMPARABLE 0.87	Morrisons Thick Citrus Bleach 750ml 750ml	£0.80 £1.07/l	Sainsbury's Thick Bleach, Citrus 750ml 750ml	£0.80 £1.07/l	1.00x
COMPARABLE 0.73	Morrisons Savers Washing Up Liquid 500ml	£0.55 £1.10/l	Sainsbury's Original Washing Up Liquid 500ml 500ml	£0.70 £1.40/l	1.27x
COMPARABLE 0.84	Morrisons Childrens Cough Relief 200ml	£2.25 £11.25/l	Sainsburys Childrens Cough Relief 200ml 200ml	£2.30 £11.50/l	1.02x
COMPARABLE 0.66	Morrisons Mango Shower Gel 500ml 500ml	£0.99 £1.98/l	Sainsbury's Everyday Wash Juicy Mango Shower Gel 500ml 500ml	£0.98 £1.96/l	0.99x
COMPARABLE 0.80	Morrisons Blackcurrant Jam 420g	£1.15 £2.74/kg	Sainsbury's Blackcurrant Jam 454g 454g	£0.89 £1.96/kg	0.72x
COMPARABLE 0.71	Morrisons Coarse Ardennes Pate Tub 175g	£1.00 £5.71/kg	Sainsbury's Ardennes Pate 170g 170g	£1.50 £8.82/kg	1.54x
EQUIVALENT 0.93	Morrisons 30% Lighter Reduced Fat Mature Cheese 400g 400g	£3.00 £7.50/kg	Sainsbury's Lighter Mature Cheese 400g 400g	£3.25 £8.12/kg	1.08x
EQUIVALENT 0.96	Morrisons 12 Beef Meatballs 5% Fat 340g	£4.15 £12.21/kg	Sainsbury's British or Irish 5% Fat 12 Beef Meatballs 350g 350g	£4.25 £12.14/kg	0.99x
COMPARABLE 0.80	Morrisons Long Life British Skimmed Milk 1000ml	£1.35 £1.35/l	Sainsbury's 1L Skimmed Long Life Milk 1000ml	£0.95 £0.95/l	0.70x

Match
type

Morrisons product

Morrisons
price

Sainsbury's product

Sainsbury's
price

Sain/Morr
per-unit

Flags

COMPARABLE
0.73

Morrisons Butcher's Style 8 Thick Lincolnshire Sausages 454g
454g

£1.79
£3.94/kg

Sainsbury's Butcher's choice Lincolnshire British Pork Sausage x8 454g
454g

£1.79
£3.94/kg

1.00x

EQUIVALENT
0.93

Morrisons The Best Pork Chipolatas 12 Pack 375g
375g

£3.25
£8.67/kg

Sainsbury's Butcher's Choice British Pork Chipolata sausages x12 340g
340g

£1.79
£5.26/kg

0.61x

COMPARABLE
0.73

Morrisons The Best Wiltshire Cured 8 Oak Smoked Back Bacon
240g

£3.75
£15.62/kg

Sainsbury's Smoked Air Dried Wiltshire Cured Back Bacon Rashers, Taste the Difference x8 240g
240g

£4.15
£17.29/kg

1.11x

EQUIVALENT
0.97

Morrisons 16 Rashers Unsmoked Back Bacon 500g
500g

£4.25
£8.50/kg

Sainsbury's Unsmoked 16 Back Bacon Rashers 2x250g
500g

£2.39
£4.78/kg

0.56x

COMPARABLE
0.82

Morrisons British Diced Chicken Breast Fillets 600g
600g

£4.69
£7.82/kg

Sainsbury's 640g British Diced Chicken Breasts
640g

£5.00
£7.81/kg

1.00x

COMPARABLE
0.72

Morrisons Breaded Chicken Goujons 510g
510g

£4.25
£8.33/kg

Sainsbury's Breaded Fresh British Chicken Goujons 540g
540g

£4.50
£8.33/kg

1.00x

COMPARABLE
0.80

Morrisons 2 Unsmoked Horseshoe Gammon Steaks
450g

£4.50
£10.00/kg

Sainsbury's Unsmoked Gammon Steaks x2 450g
450g

£4.75
£10.56/kg

1.06x

COMPARABLE
0.68

Morrisons Smoky BBQ Chicken Wings
500g

£2.50
£5.00/kg

Sainsbury's Sweet & Smoky BBQ Cooked British Chicken Wings 525g
525g

£4.50
£8.57/kg

1.71x

COMPARABLE
0.80

Morrisons 2 Unsmoked Horseshoe Gammon Steaks
450g

£4.50
£10.00/kg

Sainsbury's Unsmoked Gammon Steaks x2 450g
450g

£4.75
£10.56/kg

1.06x

COMPARABLE
0.71

Morrisons Market Street British Chicken Thighs 1kg
1000g

£3.40
£3.40/kg

Sainsbury's 1kg British Fresh Chicken Skin on Thighs
1000g

£2.99
£2.99/kg

0.88x

COMPARABLE
0.72

Morrisons BBQ Chicken Drumsticks 750g
750g

£4.50
£6.00/kg

Sainsbury's Sweet & Smoky Chicken Drumsticks 750g
750g

£4.25
£5.67/kg

0.94x

COMPARABLE
0.69

Morrisons The Best Dry Cured Unsmoked Streaky Bacon
220g

£3.75
£17.05/kg

Sainsbury's Unsmoked Air Dried Streaky Bacon Rashers, Taste the Difference x14 220g
220g

£4.15
£18.86/kg

1.11x

COMPARABLE
0.75

Morrisons 4 Southern Fried Chicken Steaks
500g

£4.00
£8.00/kg

Sainsbury's Southern Fried Breaded Fresh British Chicken Steaks x4 500g
500g

£4.00
£8.00/kg

1.00x

COMPARABLE
0.68

Morrisons Market Street British Boneless Chicken Thigh Fillets 600g
600g

£5.75
£9.58/kg

Sainsbury's 640g British Fresh Skinless & Boneless Chicken Breast Fillets
640g

£4.62
£7.22/kg

0.75x

COMPARABLE
0.79

Morrisons 2 Smoked Horseshoe Gammon Steaks
450g

£4.50
£10.00/kg

Sainsbury's Smoked Gammon Steaks x2 450g
450g

£4.75
£10.56/kg

1.06x

COMPARABLE
0.71

Morrisons Roast Chicken Thighs
450g

£4.00
£8.89/kg

Sainsbury's Roast British Cooked Chicken Thighs 450g
450g

£4.00
£8.89/kg

1.00x

COMPARABLE
0.82

Morrisons Baby Watermelon
1st

£2.40
£2.40/st

Sainsbury's Watermelon
1st

£3.75
£3.75/st

1.56x

COMPARABLE
0.81

Morrisons Watermelon
300g

£2.50
£8.33/kg

Sainsbury's Watermelon 300g
300g

£2.50
£8.33/kg

1.00x

COMPARABLE
0.82

Morrisons Blueberries 300g
300g

£3.30
£11.00/kg

Sainsbury's Blueberries 300g
300g

£3.30
£11.00/kg

1.00x

EQUIVALENT
0.94

Morrisons Loose Orange
1st

£0.30
£0.30/st

Sainsbury's Oranges
1st

£0.30
£0.30/st

1.00x

EQUIVALENT
0.94

Morrisons Loose Lemon
1st

£0.37
£0.37/st

Sainsbury's Lemons
1st

£0.37
£0.37/st

1.00x

EQUIVALENT
0.92

Morrisons Mango Chunks 500g
500g

£3.35
£6.70/kg

Sainsbury's Mango 450g
450g

£4.25
£9.44/kg

1.41x

COMPARABLE
0.74

Morrisons Blueberries 450g
450g

£4.25
£9.44/kg

Sainsbury's Blueberries 500g
500g

£4.55
£9.10/kg

0.96x

COMPARABLE
0.78

Morrisons Breaded Cod Fillets
300g

£4.50
£15.00/kg

Sainsbury's Breaded MSC Cod Fillets x2 300g
300g

£2.99
£9.97/kg

0.66x

COMPARABLE
0.71

Morrisons Market Street Mackerel Fillets 180g
180g

£4.00
£22.22/kg

Sainsbury's British Mackerel Fillets x2 180g
180g

£3.95
£21.94/kg

0.99x

COMPARABLE
0.79

Morrisons Battered Cod Fillets
300g

£4.50
£15.00/kg

Sainsbury's Battered MSC Cod Fillets x2 300g
300g

£4.50
£15.00/kg

1.00x

COMPARABLE
0.78

Morrisons The Best Extra Fine Green Beans 200g
200g

£1.65
£8.25/kg

Sainsbury's Fine Green Beans 200g
200g

£1.40
£7.00/kg

0.85x

EQUIVALENT
1.00

Morrisons Mixed Leaf Salad 100g
100g

£1.00
£10.00/kg

Sainsbury's Mixed Leaf Salad 90g
90g

£1.00
£11.11/kg

1.11x

EQUIVALENT
0.97

Morrisons Loose Red Pepper
1st

£0.70
£0.70/st

Sainsbury's Red Pepper
1st

£0.70
£0.70/st

1.00x

COMPARABLE
0.70

Morrisons Prepared Sprouts 200g
200g

£1.60
£8.00/kg

Sainsbury's Brussels Sprouts 200g
200g

£1.75
£8.75/kg

1.09x

COMPARABLE
0.77

Morrisons Mashed Potato 400g
400g

£0.98
£2.45/kg

Sainsbury's Mashed Potato 400g
400g

£0.95
£2.37/kg

0.97x

COMPARABLE
0.76

Morrisons Mini Cucumbers 200g
200g

£1.10
£5.50/kg

Sainsbury's Baby Cucumbers 200g
200g

£1.10
£5.50/kg

1.00x

COMPARABLE
0.72

Morrisons Sliced Mushrooms 275g
275g

£1.50
£5.45/kg

Sainsbury's Sliced White Mushrooms 250g
250g

£1.35
£5.40/kg

0.99x

EQUIVALENT
0.97

Morrisons Loose Red Pepper
1st

£0.70
£0.70/st

Sainsbury's Red Pepper
1st

£0.70
£0.70/st

1.00x

COMPARABLE
0.87

Morrisons Fine Beans & Tenderstem Broccoli
190g

£2.25
£11.84/kg

Sainsbury's Fine Beans & Tenderstem Broccoli 200g
200g

£2.20
£11.00/kg

0.93x

COMPARABLE
0.77

Morrisons Fresh Rosemary 20g
20g

£0.70
£35.00/kg

Sainsbury's Fresh Packed Rosemary 20g
20g

£0.55
£27.50/kg

0.79x

EQUIVALENT
0.82

Morrisons Peanut Butter Crunchy
1000g

£3.99
£3.99/kg

Sainsbury's 1kg 100% Crunchy Peanut Butter
1000g

£5.45
£5.45/kg

1.37x

COMPARABLE
0.76

Morrisons Apricot Jam
420g

£0.82
£1.95/kg

Sainsbury's Apricot Jam 454g
454g

£0.89
£1.96/kg

1.00x

COMPARABLE
0.90

Morrisons Chow Mein Stir Fry Sauce
120g

£0.55
£4.58/kg

Sainsbury's Chow Mein Stir Fry Sauce 120g
120g

£0.70
£5.83/kg

1.27x

COMPARABLE
0.76

Morrisons The Best Tomato & Mascarpone Pasta Sauce 350g
350g

£2.00
£5.71/kg

Sainsbury's Tomato & Mascarpone Sauce 350g (Serves 2)
350g

£2.25
£6.43/kg

1.12x

COMPARABLE
0.84

Morrisons Ready To Serve Custard
500g

£0.90
£1.80/kg

Sainsbury's Ready To Eat Custard 500g
500g

£0.70
£1.40/kg

0.78x

COMPARABLE
0.80

Morrisons Haricot Beans In Water (400g)
240g

£0.50
£2.08/kg

Sainsbury's Haricot Beans In Water 400g (265g*)
265g

£0.50
£1.89/kg

0.91x

COMPARABLE
0.74

Morrisons Lemon Drizzle Cake Kit
320g

£2.30
£7.19/kg

Sainsbury's Lemon Drizzle Loaf Cake Mix 320g
320g

£2.35
£7.34/kg

1.02x

COMPARABLE
0.81

Morrisons Wholemeal Bread
400g

£1.10
£2.75/kg

Sainsbury's Wholemeal Loaf Bread 400g
400g

£1.30
£3.25/kg

1.18x

COMPARABLE
0.82

Morrisons Plain Flour 1.5kg
1500g

£0.70
£0.47/kg

Sainsbury's Plain Flour 1.5kg
1500g

£0.70
£0.47/kg

1.00x

COMPARABLE
0.79

Morrisons Super Toastie White Bread
800g

£0.75
£0.94/kg

Sainsbury's Toastie Thick Sliced White Bread 800g
800g

£0.75
£0.94/kg

1.00x

COMPARABLE
0.92

Morrisons Toastie Thick Sliced White Bread 800g
800g

£0.75
£0.94/kg

Sainsbury's Toastie Thick Sliced White Bread 800g
800g

£0.75
£0.94/kg

1.00x

COMPARABLE
0.82

Morrisons Wholewheat Penne
500g

£0.75
£1.50/kg

Sainsbury's Wholewheat Penne Pasta 500g
500g

£0.69
£1.38/kg

0.92x

COMPARABLE
0.84

Morrisons Rosemary Crackers
185g

£1.30
£7.03/kg

Sainsbury's Rosemary Crackers 185g
185g

£1.40
£7.57/kg

1.08x

COMPARABLE
0.73

Morrisons White Farmhouse Loaf
800g

£1.10
£1.38/kg

Sainsbury's Thick Soft White Farmhouse Bread 800g
800g

£0.89
£1.11/kg

0.81x

COMPARABLE
0.70

Morrisons Egg Noodles
275g

£1.29
£4.69/kg

Sainsbury's Egg Noodles 300g
300g

£1.15
£3.83/kg

0.82x

COMPARABLE
0.80

Morrisons Wholewheat Fusiili
500g

£0.75
£1.50/kg

Sainsbury's Wholewheat Fusilli Pasta 500g
500g

£0.75
£1.50/kg

1.00x

COMPARABLE
0.73

Market Street Wholemeal Bread
400g

£1.20
£3.00/kg

Sainsbury's Wholemeal Bread Medium 400g
400g

£0.59
£1.47/kg

0.49x

COMPARABLE
0.81

Morrisons Chocolate Chunk Cookie Mix
275g

£2.00
£7.27/kg

Sainsbury's Choc Chunk Cookie Mix 285g
285g

£2.20
£7.72/kg

1.06x

COMPARABLE
0.89

Morrisons Spaghetti in Tomato Sauce
395g

£0.44
£1.11/kg

Sainsbury's Spaghetti In Tomato Sauce 400g
400g

£0.45
£1.12/kg

1.01x

COMPARABLE
0.66

Market Street White Bloomer
400g

£1.20
£3.00/kg

Sainsbury's Bakery White Bloomer Bread 400g
400g

£0.80
£2.00/kg

0.67x

COMPARABLE
0.79

Morrisons 20 Mini Cheese & Onion Rolls
200g

£2.25
£11.25/kg

Sainsbury's Mini Cheese & Onion Rolls x20 200g
200g

£2.40
£12.00/kg

1.07x

COMPARABLE
0.72

Morrisons The Best Brioche Hot Dog Rolls
4st

£1.50
£0.38/st

Sainsbury's 4 x Brioche Hot Dog Rolls, Taste the Difference
4st

£1.50
£0.38/st

1.00x

COMPARABLE
0.83

Morrisons Basmati Rice 4kg
4000g

£7.15
£1.79/kg

Sainsbury's Basmati Rice 4kg
4000g

£7.16
£1.79/kg

1.00x

COMPARABLE
0.67

Morrisons The Best Belgian Milk Chocolate Cookies
4st

£2.25
£0.56/st

Sainsburys Salted Caramel & Belgian Milk Chocolate Cookies, Taste the Difference x4
4st

£2.25
£0.56/st

1.00x

COMPARABLE
0.80

Morrisons Mint Humbugs 200g
200g

£1.35
£6.75/kg

Sainsbury's Mint Humbugs 200g
200g

£1.35
£6.75/kg

1.00x

COMPARABLE
0.72

Morrisons The Best All Butter Quadruple Chocolate Cookies 200g
200g

£2.50
£12.50/kg

Sainsbury's Quadruple Chocolate Cookies, Taste the Difference 200g
200g

£2.75
£13.75/kg

1.10x

COMPARABLE
0.78

Morrisons Savers Chocolate Chip Cookies
250g

£0.65
£2.60/kg

Sainsbury's Chocolate Chip Cookies 250g
250g

£1.30
£5.20/kg

2.00x

COMPARABLE
0.90

Morrisons Milk Chocolate Digestives 300g
300g

£1.20
£4.00/kg

Sainsbury's Milk Chocolate Digestives 300g
300g

£1.25
£4.17/kg

1.04x

COMPARABLE
0.79

Morrisons 12 Free From Choc Chip Cookies 145g
145g

£1.70
£11.72/kg

Sainsbury's Free From Chocolate Chip Cookies 150g
150g

£1.55
£10.33/kg

0.88x

COMPARABLE
0.80

Morrisons 100% Pineapple Juice 1L
1000ml

£2.00
£2.00/l

Sainsbury's Pineapple Juice 1L
1000ml

£1.60
£1.60/l

0.80x

COMPARABLE
0.71

Morrisons Orange Juice From Concentrate Smooth 1L
1000ml

£1.50
£1.50/l

Sainsbury's Smooth Pure Orange Juice 1L
1000ml

£1.45
£1.45/l

0.97x

COMPARABLE
0.77

Morrisons 100% Fruit Smooth Orange Juice 1L
1000ml

£2.00
£2.00/l

Sainsbury's Smooth Pure Orange Juice 1L
1000ml

£1.45
£1.45/l

0.72x

COMPARABLE
0.86

Morrisons Diet Indian Tonic Water 1L
1000ml

£0.90
£0.90/l

Sainsbury's Diet Indian Tonic Water 1L
1000ml

£0.95
£0.95/l

1.06x

COMPARABLE
0.88

Morrisons Indian Tonic Water
1000ml

£0.90
£0.90/l

Sainsbury's Indian Tonic Water 1L
1000ml

£0.95
£0.95/l

1.06x

COMPARABLE
0.73

Morrisons Orange Juice with Bits From Concentrate
1000ml

£1.50
£1.50/l

Sainsbury's Pure Orange Juice with Juicy Bits 1L
1000ml

£1.59
£1.59/l

1.06x

COMPARABLE
0.82

Morrisons Mango & Passion Fruit Smoothie
750ml

£1.95
£2.60/l

Sainsbury's Mango & Passionfruit Smoothie 750ml
750ml

£1.95
£2.60/l

1.00x

COMPARABLE
0.72

Morrisons Scotch Eggs 2 pk
226g

£1.38
£6.11/kg

Sainsbury's Scotch Eggs x2 226g
226g

£1.30
£5.75/kg

0.94x

COMPARABLE
0.78

Morrisons Scottish Cooked Mussels In Garlic Butter
500g

£2.66
£5.32/kg

Sainsbury's Scottish MSC Mussels in Garlic Butter 500g (Serves x2)
500g

£2.43
£4.86/kg

0.91x

COMPARABLE
0.70

Morrisons Golden Breaded Haddock Fillets
290g

£3.50
£12.07/kg

Sainsbury's Breaded MSC Haddock Fillets x2 300g
300g

£2.99
£9.97/kg

0.83x

COMPARABLE
0.75

Morrisons The Best Roast Garlic & Herb Flatbread
225g

£3.50
£15.56/kg

Sainsbury's Garlic Flatbread 210g
210g

£2.00
£9.52/kg

0.61x

COMPARABLE
0.72

Morrisons Melton Mowbray Small Pork Pie
140g

£1.85
£13.21/kg

Sainsbury's Individual Melton Mowbray Pork Pie 145g
145g

£1.85
£12.76/kg

0.97x

COMPARABLE
0.73

Morrisons Savers Wafer Thin Cooked Ham
400g

£1.89
£4.72/kg

Sainsbury's British Wafer Thin Cooked Ham Slices 400g
400g

£2.50
£6.25/kg

1.32x

COMPARABLE
0.90

Morrisons British Skimmed Milk 2 Pints
1136ml

£1.20
£1.06/l

Sainsbury's British Skimmed Milk 1.13L (2 pint)
1130ml

£1.20
£1.06/l

1.01x

COMPARABLE
0.72

Morrisons Wafer Thin Honey Ham
125g

£0.99
£7.92/kg

Sainsbury's 8 Honey Roast Wafer Thin Ham Slices 120g
120g

£2.00
£16.67/kg

2.10x

COMPARABLE
0.71

Morrisons Carvery Turkey Slices
120g

£2.75
£22.92/kg

Sainsbury's Roast Turkey Breast Slices x6 120g
120g

£2.50
£20.83/kg

0.91x

COMPARABLE
0.71

Morrisons Savers Greek Style Salad Cheese 200g
200g

£0.85
£4.25/kg

Sainsbury's Greek Style Salad Cheese, Be Good to Yourself 200g
200g

£2.15
£10.75/kg

2.53x

COMPARABLE
0.90

Morrisons British Skimmed Milk 2 Pint
1136ml

£1.20
£1.06/l

Sainsbury's British Skimmed Milk 1.13L (2 pint)
1130ml

£1.20
£1.06/l

1.01x

COMPARABLE
0.74

Morrisons British Double Cream 300ml
300ml

£1.65
£5.50/l

Sainsbury's Double Cream 300ml
300ml

£1.70
£5.67/l

1.03x

COMPARABLE
0.77

Morrisons Welsh Semi Skimmed Milk 4 pint
2272ml

£1.65
£0.73/l

Sainsbury's British Semi Skimmed Milk 2.27L (4 pint)
2270ml

£1.75
£0.77/l

1.06x

COMPARABLE
0.72

Morrisons Smoked Cheese
150g

£2.40
£16.00/kg

Sainsbury's Beechwood Smoked Cheese 150g
150g

£2.40
£16.00/kg

1.00x

COMPARABLE
0.84

Morrisons Wensleydale Cheese 240g
240g

£2.75
£11.46/kg

Sainsbury's Wensleydale Cheese 250g
250g

£2.50
£10.00/kg

0.87x

COMPARABLE
0.80

Morrisons Olive Oil
250ml

£3.10
£12.40/l

Sainsbury's Olive Oil 250ml
250ml

£3.10
£12.40/l

1.00x

COMPARABLE
0.84

Morrisons Sunflower Oil
3000ml

£5.50
£1.83/l

Sainsbury's Sunflower Oil 3L
3000ml

£4.75
£1.58/l

0.86x

COMPARABLE
0.82

Morrisons Original Washing Up Liquid
450ml

£0.56
£1.24/l

Sainsbury's Original Washing Up Liquid 500ml
500ml

£0.70
£1.40/l

1.12x

COMPARABLE
0.81

Morrisons Lemon Washing Up Liquid
450ml

£0.56
£1.24/l

Sainsbury's Lemon Washing Up Liquid 500ml
500ml

£0.70
£1.40/l

1.12x

COMPARABLE
0.87

Morrisons Thick Citrus Bleach 750ml
750ml

£0.80
£1.07/l

Sainsbury's Thick Bleach, Citrus 750ml
750ml

£0.80
£1.07/l

1.00x

COMPARABLE
0.73

Morrisons Savers Washing Up Liquid
500ml

£0.55
£1.10/l

Sainsbury's Original Washing Up Liquid 500ml
500ml

£0.70
£1.40/l

1.27x

COMPARABLE
0.84

Morrisons Childrens Cough Relief
200ml

£2.25
£11.25/l

Sainsburys Childrens Cough Relief 200ml
200ml

£2.30
£11.50/l

1.02x

COMPARABLE
0.66

Morrisons Mango Shower Gel 500ml
500ml

£0.99
£1.98/l

Sainsbury's Everyday Wash Juicy Mango Shower Gel 500ml
500ml

£0.98
£1.96/l

0.99x

COMPARABLE
0.80

Morrisons Blackcurrant Jam
420g

£1.15
£2.74/kg

Sainsbury's Blackcurrant Jam 454g
454g

£0.89
£1.96/kg

0.72x

COMPARABLE
0.71

Morrisons Coarse Ardennes Pate Tub
175g

£1.00
£5.71/kg

Sainsbury's Ardennes Pate 170g
170g

£1.50
£8.82/kg

1.54x

EQUIVALENT
0.93

Morrisons 30% Lighter Reduced Fat Mature Cheese 400g
400g

£3.00
£7.50/kg

Sainsbury's Lighter Mature Cheese 400g
400g

£3.25
£8.12/kg

1.08x

EQUIVALENT
0.96

Morrisons 12 Beef Meatballs 5% Fat
340g

£4.15
£12.21/kg

Sainsbury's British or Irish 5% Fat 12 Beef Meatballs 350g
350g

£4.25
£12.14/kg

0.99x

COMPARABLE
0.80

Morrisons Long Life British Skimmed Milk
1000ml

£1.35
£1.35/l

Sainsbury's 1L Skimmed Long Life Milk
1000ml

£0.95
£0.95/l

0.70x