Morrisons vs Tesco — own-label (Basket B)

An illustrative selection of 100 matched pairs between Morrisons and Tesco in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 470 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 44 EQUIVALENT · 56 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio across the 100 pairs shown: 1.01×

showing 100 of 470 pairs. A ratio > 1 means Tesco is dearer per unit than Morrisons.

Matched pairs (100)

Match type	Morrisons product	Morrisons price	Tesco product	Tesco price	Tesc/Morr per-unit
COMPARABLE 0.73	Morrisons British Tikka Chicken Breast Steaks 350g 350g	£4.37 £12.49/kg	Tesco British Turkey Breast Steaks 380G 380g	£5.45 £14.34/kg	1.15x
COMPARABLE 0.90	Morrisons Scottish Large Whole Chicken 1800g	£5.29 £2.94/kg	Tesco Roast In Bag Ready Basted Whole Chicken 1.5Kg 1500g	£7.25 £4.83/kg	1.64x
COMPARABLE 0.82	Morrisons Chicken Livers 400g	£1.75 £4.38/kg	Tesco Fresh Chicken Livers 380G 380g	£1.75 £4.61/kg	1.05x
COMPARABLE 0.90	Market Street Scottish Butchers Mince Steak 625g	£7.50 £12.00/kg	Tesco Beef Steak Mince 15% Fat 750g 750g	£7.10 £9.47/kg	0.79x
COMPARABLE 0.90	Morrisons The Best 16 Thick Pork Sausages 1kg 1000g	£6.00 £6.00/kg	Tesco Finest 10 Traditional Pork Sausages 667G 667g	£4.50 £6.75/kg	1.12x
EQUIVALENT 0.90	Morrisons Scottish Large Whole Chicken 1800g	£5.29 £2.94/kg	Tesco Large Whole Chicken 1.7-2.1kg 2100g	£5.25 £2.50/kg	0.85x
COMPARABLE 0.90	Morrisons British Tikka Chicken Breast Steaks 350g 350g	£4.37 £12.49/kg	Tesco British Chicken Diced Breast 250g 250g	£2.55 £10.20/kg	0.82x
COMPARABLE 0.90	Market Street British Prime Salmon Cut Silverside Joint 700g	£8.75 £12.50/kg	Tesco British Beef Medium Roasting Joint 800g	£20.00 £25.00/kg	2.00x
COMPARABLE 0.90	Morrisons British Chicken Breast Fillets 330g 330g	£2.52 £7.64/kg	Tesco Crispy Chicken Breast Fillets 350g 350g	£4.25 £12.14/kg	1.59x
EQUIVALENT 0.90	Morrisons Whole Chicken Medium 1.45kg 1450g	£5.50 £3.79/kg	Tesco Medium Whole Chicken 1.3-1.7kg 1700g	£4.50 £2.65/kg	0.70x
COMPARABLE 0.90	Morrisons Buttermilk Fillets 400g	£3.50 £8.75/kg	Tesco Chicken Breast Mini Fillets 650g 650g	£5.40 £8.31/kg	0.95x
EQUIVALENT 0.90	Morrisons The Best 20 Pork Chipolatas 560g 560g	£4.25 £7.59/kg	Tesco Finest 12 Pork British Chipolatas 375G 375g	£3.30 £8.80/kg	1.16x
COMPARABLE 0.90	Morrisons Savers Chicken Fillets 1000g	£4.25 £4.25/kg	Tesco Slower Grown Chicken Breast Fillets 650g 650g	£7.70 £11.85/kg	2.79x
EQUIVALENT 0.90	Market Street Scotch Spring Lamb Chops 350g	£6.13 £17.51/kg	Tesco Lamb Chops 550G 550g	£9.50 £17.27/kg	0.99x
EQUIVALENT 0.90	Morrisons Savers 20% Pork Mince 500g 500g	£2.50 £5.00/kg	Tesco Pork Mince 20% Fat 500G 500g	£2.40 £4.80/kg	0.96x
COMPARABLE 0.74	Morrisons Savers 20% Pork Mince 500g 500g	£2.50 £5.00/kg	Tesco British Pork Mince 10% Fat 500g 500g	£2.45 £4.90/kg	0.98x
COMPARABLE 0.90	Morrisons The Best Snackstar Cucumbers 230g 230g	£1.75 £7.61/kg	Tesco Baby Cucumbers 200G 200g	£1.10 £5.50/kg	0.72x
EQUIVALENT 0.90	Morrisons Baking Potatoes 4 Pack 4st	£0.79 £0.20/st	Tesco Baking Potatoes 4 Pack 4st	£0.79 £0.20/st	1.00x
EQUIVALENT 0.90	Morrisons Trimmed Mangetout 155g	£1.39 £8.97/kg	Tesco Mangetout 180g 180g	£1.60 £8.89/kg	0.99x
EQUIVALENT 0.90	Morrisons White Cabbage 1st	£0.89 £0.89/st	Tesco White Cabbage Each 1st	£0.89 £0.89/st	1.00x
COMPARABLE 0.90	Morrisons The Best Seedless Snack Baby Peppers 175g 175g	£1.75 £10.00/kg	Tesco Finest Sweet Mini Peppers 220G 220g	£1.80 £8.18/kg	0.82x
EQUIVALENT 0.90	Morrisons Trimmed Mangetout 155g	£1.39 £8.97/kg	Tesco Mangetout 180g 180g	£1.60 £8.89/kg	0.99x
EQUIVALENT 0.90	Morrisons Onions 3 pk 3st	£0.95 £0.32/st	Tesco Brown Onions 3 Pack 3st	£0.95 £0.32/st	1.00x
EQUIVALENT 0.90	Morrisons Savers Tomatoes 250g	£0.75 £3.00/kg	Tesco Baby Plum Tomatoes 300G 300g	£0.95 £3.17/kg	1.06x
EQUIVALENT 0.90	Morrisons Snack Apple & Grape Bag 80g	£0.60 £7.50/kg	Tesco Pink Lady Apple & Grape Pot 100G 100g	£1.50 £15.00/kg	2.00x
EQUIVALENT 0.90	Morrisons Maris Piper Potatoes 2kg 2000g	£1.80 £0.90/kg	Tesco Maris Piper Potatoes 1.25Kg 1250g	£1.45 £1.16/kg	1.29x
EQUIVALENT 0.90	Morrisons Gut Health Strawberry Yoghurt 4X115g 460g	£1.50 £3.26/kg	Tesco High Protein Strawberry Yogurt 200g 200g	£1.00 £5.00/kg	1.53x
EQUIVALENT 0.90	Morrisons British Cooked Ham 120g 120g	£2.00 £16.67/kg	Tesco British Cooked Ham Slices 120g 120g	£2.30 £19.17/kg	1.15x
EQUIVALENT 0.90	Morrisons British Thinly Sliced Smoked Ham 120g	£2.00 £16.67/kg	Tesco Wafer Thin Smoked Ham Slices 125g 125g	£1.30 £10.40/kg	0.62x
EQUIVALENT 0.90	Morrisons 4 Corned Beef Slices 100g 100g	£2.00 £20.00/kg	Eastmans Corned Beef Slices 150g 150g	£1.50 £10.00/kg	0.50x
EQUIVALENT 0.90	Morrisons Carvery Turkey Slices 120g	£2.75 £22.92/kg	Tesco Finest Roast Turkey Breast 100g 100g	£3.50 £35.00/kg	1.53x
EQUIVALENT 0.90	Morrisons Mature Grated Cheddar 500g 500g	£4.60 £9.20/kg	Tesco British Mature Grated Cheddar Cheese 250 G 250g	£2.75 £11.00/kg	1.20x
EQUIVALENT 0.90	Morrisons Honey Roast Ham Slices 200g	£3.60 £18.00/kg	Tesco Finest Honey Roast Finely Sliced Ham 200g 200g	£4.50 £22.50/kg	1.25x
EQUIVALENT 0.90	Morrisons Medium White Cheddar Cheese 350g	£2.85 £8.14/kg	Tesco Medium Cheddar 400G 400g	£3.25 £8.12/kg	1.00x
COMPARABLE 0.90	Morrisons Savers Cooked Chicken Tikka Breast Slices 210g	£1.74 £8.29/kg	Tesco Wafer Thin Roast Chicken Slices 125g 125g	£1.30 £10.40/kg	1.26x
EQUIVALENT 0.90	Morrisons Less Than 2% Fat Semi Skimmed Long Life Milk 6 x 1L 6000ml	£6.15 £1.03/l	Tesco British Semi Skimmed Longlife Uht Milk 1 Litre 1000ml	£1.35 £1.35/l	1.32x
COMPARABLE 0.90	Morrisons Small Apples 6st	£0.99 £0.17/st	Tesco Finest Apples Minimum 4 Pack 4st	£3.10 £0.78/st	4.70x
COMPARABLE 0.90	Morrisons Small Apples 6st	£0.99 £0.17/st	Tesco Finest Apples Minimum 4 Pack 4st	£3.10 £0.78/st	4.70x
EQUIVALENT 0.90	Morrisons Loose Lemon 1st	£0.37 £0.37/st	Tesco Lemons Each 1st	£0.37 £0.37/st	1.00x
COMPARABLE 0.85	Jazz Juniors Apples 6 pack 6st	£1.80 £0.30/st	Tesco Jazz Apple 6 Pack 6st	£2.40 £0.40/st	1.33x
COMPARABLE 0.90	Morrisons Organic Oranges 4 Pack 4st	£2.00 £0.50/st	Tesco Orange Minimum 5 Pack 5st	£1.50 £0.30/st	0.60x
EQUIVALENT 0.90	Morrisons Ripe & Ready To Eat Mango 2st	£1.90 £0.95/st	Tesco Perfectly Ripe Mango 1st	£0.88 £0.88/st	0.93x
EQUIVALENT 0.90	Morrisons Cherries 200g 200g	£2.80 £14.00/kg	Tesco Cherries Punnet 200G 200g	£2.40 £12.00/kg	0.86x
EQUIVALENT 0.90	Morrisons Flaked Almonds 150g 150g	£2.70 £18.00/kg	Tesco Flaked Almonds 250G 250g	£4.35 £17.40/kg	0.97x
EQUIVALENT 0.90	Morrisons Sweet And Crunchy Salad 250g	£1.00 £4.00/kg	Tesco Sweet & Crunchy Salad 250G 250g	£0.78 £3.12/kg	0.78x
EQUIVALENT 0.90	Morrisons The Best Raspberry Conserve 340g 340g	£2.55 £7.50/kg	Tesco Raspberry Jam 454G 454g	£0.89 £1.96/kg	0.26x
COMPARABLE 0.90	Morrisons Sultanas 500g	£2.30 £4.60/kg	Tesco Currants 500G 500g	£2.75 £5.50/kg	1.20x
COMPARABLE 0.90	Morrisons Seafood Cocktail Sandwich Filler 200g	£1.89 £9.45/kg	Tesco Seafood Cocktail 235g 235g	£1.70 £7.23/kg	0.77x
COMPARABLE 0.90	Morrisons Peeled Plum Tomatoes (400g) 400g	£0.47 £1.17/kg	Tesco Italian Chopped Tomatoes 400G 400g	£0.47 £1.17/kg	1.00x
COMPARABLE 0.90	Morrisons Tuna & Sweetcorn Sandwich Filler 400g	£2.65 £6.62/kg	Tesco Tuna & Sweetcorn 235g 235g	£1.70 £7.23/kg	1.09x
COMPARABLE 0.77	Morrisons Hazelnut Chocolate Spread 400g	£2.09 £5.22/kg	Tesco Chocolate Orange Flavoured Spread 400g 400g	£2.10 £5.25/kg	1.00x
EQUIVALENT 0.90	Morrisons Apple Juice from Concentrate 600ml	£1.40 £2.33/l	Tesco Pure Apple Juice 1 Litre 1000ml	£1.60 £1.60/l	0.69x
COMPARABLE 0.90	Morrisons Italian Roast & Ground Coffee 454g	£6.95 £15.31/kg	Tesco Finest Peruvian Roast & Ground Coffee 227g 227g	£4.30 £18.94/kg	1.24x
COMPARABLE 0.71	Morrisons Still Strawberry Flavoured Water 1L 1l	£0.80 £0.80/l	Tesco Still Flavoured Water - Plum & Pear 1L 1000ml	£0.95 £0.95/l	1.19x
COMPARABLE 0.90	Morrisons Savers Regular Instant Coffee 100g 100g	£1.15 £11.50/kg	Tesco Gold Freeze Dried Coffee 150g 150g	£1.95 £13.00/kg	1.13x
COMPARABLE 0.90	Morrisons The Best Fair Trade Brazilian Beans 227g	£4.30 £18.94/kg	Tesco House Blend Coffee Beans 227G 227g	£3.60 £15.86/kg	0.84x
EQUIVALENT 0.90	Morrisons No Added Sugar Fruit Burst Apple & Blackcurrant 4 x 250ml 1000ml	£1.45 £1.45/l	Tesco Apple/Blackcurrant Juice (No Added Sugar) 12X250ml 3000ml	£3.40 £1.13/l	0.78x
COMPARABLE 0.90	Morrisons French Style Ground Coffee 227g	£3.60 £15.86/kg	Tesco Finest Fairtrade Brazilian Ground Coffee 227g 227g	£4.30 £18.94/kg	1.19x
COMPARABLE 0.90	Morrisons Salted Spreadable With 100% British Butter 500g 500g	£2.18 £4.36/kg	Tesco Reduced Fat Butterpak Spreadable 500G 500g	£2.18 £4.36/kg	1.00x
EQUIVALENT 0.90	Morrisons The Best British Cold Pressed Rapeseed Oil 500ml	£3.95 £7.90/l	Tesco Finest Cold Press Rapeseed Oil 500Ml 500ml	£4.00 £8.00/l	1.01x
EQUIVALENT 0.90	Morrisons Side Of Salmon 800g	£19.00 £23.75/kg	Tesco finest Scottish Salmon Joint 500g 500g	£12.00 £24.00/kg	1.01x
EQUIVALENT 0.90	Morrisons Savers King Prawns 150g	£2.49 £16.60/kg	Tesco Finest Raw Jumbo King Prawns 165G 165g	£3.95 £23.94/kg	1.44x
EQUIVALENT 0.90	Morrisons Market Street 4 Boneless Salmon Fillets 440g 440g	£8.25 £18.75/kg	Tesco Boneless Salmon Fillets 4 Pack 520g 520g	£9.25 £17.79/kg	0.95x
EQUIVALENT 0.90	Morrisons Savers Porridge Oats 1000g	£0.85 £0.85/kg	Tesco Scottish Oats Porridge 1Kg 1000g	£1.35 £1.35/kg	1.59x
EQUIVALENT 0.90	Market Street Medium White Baps 4st	£1.00 £0.25/st	Tesco Large White Bap 4 Pack 4st	£1.00 £0.25/st	1.00x
COMPARABLE 0.90	Morrisons Sourdough Baguette 400g	£2.00 £5.00/kg	Tesco Finest Rye & Mixed Seed Sourdough loaf 400G 400g	£2.00 £5.00/kg	1.00x
COMPARABLE 0.75	Morrisons Birthday Cake Iced Ring Doughnuts 4st	£1.00 £0.25/st	Tesco Chocolate Iced Ring Doughnuts 4 Pack 4st	£0.95 £0.24/st	0.95x
COMPARABLE 0.90	Market Street Tiger Bloomer 800g	£1.60 £2.00/kg	Tesco Crusty White Bloomer Sliced 800G 800g	£1.55 £1.94/kg	0.97x
COMPARABLE 0.73	Morrisons Chocolate & Caramel Mini Cupcakes 9st	£2.50 £0.28/st	Tesco Finest Chocolate Selection Mini Cupcakes 9 Pack 9st	£4.00 £0.44/st	1.60x
EQUIVALENT 0.90	Morrisons Lasagne Sheets 500g	£0.75 £1.50/kg	Tesco Free From Lasagne Sheets 250G 250g	£0.75 £3.00/kg	2.00x
COMPARABLE 0.90	Morrisons Pilau Micro Rice 250g	£0.55 £2.20/kg	Tesco Microwave Basmati Rice 250G 250g	£0.70 £2.80/kg	1.27x
COMPARABLE 0.90	Morrisons The Best White Sourdough Boule 1st	£2.10 £2.10/st	Tesco Finest White Sourdough Sliced Loaf 800G 1st	£3.75 £3.75/st	1.79x
COMPARABLE 0.90	Market Street Chocolate Twists 2st	£1.95 £0.97/st	Tesco Free From Chocolate Twists 2 Pack 2st	£2.75 £1.38/st	1.41x
COMPARABLE 0.90	Morrisons The Best Muesli, Granola Fruit & Nut 500g	£2.85 £5.70/kg	Tesco High Protein Berry & Yogurt Granola 500g 500g	£3.45 £6.90/kg	1.21x
COMPARABLE 0.90	Market Street White Bloomer 800g	£1.50 £1.88/kg	Tesco Finest Bloomer Ancient Grains 700g 700g	£1.95 £2.79/kg	1.49x
COMPARABLE 0.90	Morrisons Red Food Colouring 38ml	£1.20 £31.58/l	Tesco Yellow Food Colouring 60ml 60ml	£1.90 £31.67/l	1.00x
COMPARABLE 0.90	Morrisons Corn Tortilla Wrap 8st	£1.30 £0.16/st	Tesco Mini White Tortilla Wraps Plain 8 Pack 8st	£1.30 £0.16/st	1.00x
COMPARABLE 0.71	Market Street Mini Chocolate Chip Muffins 15st	£2.50 £0.17/st	Tesco Double Chocolate Mini Muffins 16 Pack 16st	£3.00 £0.19/st	1.12x
COMPARABLE 0.90	Morrisons Finger Rolls 6 Pack 6st	£0.95 £0.16/st	Tesco Soft White Hot Dog Rolls 6 Pack 6st	£0.99 £0.17/st	1.04x
COMPARABLE 0.67	Morrisons The Best Triple Chocolate Granola Cereal 500g	£3.00 £6.00/kg	Tesco High Protein Chocolate & Vanilla Flavour Granola 500g 500g	£3.45 £6.90/kg	1.15x
COMPARABLE 0.90	Morrisons Savers Dark Chocolate 100g 100g	£0.59 £5.90/kg	Tesco Finest 48% Dark Milk Chocolate 100g 100g	£2.40 £24.00/kg	4.07x
COMPARABLE 0.90	Morrisons Savers Dark Chocolate 100g 100g	£0.59 £5.90/kg	Tesco Finest Peru Dark Chocolate 85% 100g 100g	£2.40 £24.00/kg	4.07x
EQUIVALENT 0.90	Morrisons Shortbread Fingers 210g	£1.25 £5.95/kg	Tesco Finest Scottish Shortbread Fingers 165G 165g	£2.60 £15.76/kg	2.65x
COMPARABLE 0.70	Morrisons Nice Biscuits 200g 200g	£0.49 £2.45/kg	Tesco Malted Milk Biscuits 200G 200g	£0.49 £2.45/kg	1.00x
EQUIVALENT 0.90	Morrisons The Best Free From Triple Chocolate Cookies 150g	£2.70 £18.00/kg	Tesco Finest Free From Triple Chocolate Cookies 150g 150g	£2.75 £18.33/kg	1.02x
COMPARABLE 0.90	Morrisons The Best Triple Belgian Chocolate Cookies 4st	£2.25 £0.56/st	Tesco Double Chocolate Cookies 5 Pack 5st	£1.50 £0.30/st	0.53x
EQUIVALENT 0.90	Morrisons Apple Shampoo 500ml 500ml	£0.85 £1.70/l	Tesco Extracts Shampoo - Apple 500ml 500ml	£0.79 £1.58/l	0.93x
EQUIVALENT 0.90	Morrisons Incontinence Discreet Comfort Fit Underwear Pants Large 10 Pack 10st	£7.40 £0.74/st	Tesco Free Spirit Super Protection Large Pants 12 Pack 12st	£8.00 £0.67/st	0.90x
COMPARABLE 0.90	Morrisons Fresh Moist Toilet Tissue 60st	£0.80 £0.01/st	Tesco Luxury Soft 60 Flushable Moist Toilet Tissues Sensitive 60st	£0.80 £0.01/st	1.00x
EQUIVALENT 0.90	Morrisons Apple Hair Conditioner 500ml 500ml	£0.85 £1.70/l	Tesco Extracts Apple Conditioner 500Ml 500ml	£0.79 £1.58/l	0.93x
COMPARABLE 0.90	Morrisons No Scratch Silver Scourer 4 Pack 4st	£2.50 £0.62/st	Tesco Pan Scourers 5 Pack 5st	£1.60 £0.32/st	0.51x
COMPARABLE 0.90	Morrisons Pure Fabric Conditioner 40 Washes 1000ml	£1.29 £1.29/l	Tesco Tropical Sunshine Fabric Conditioner 50w 1.25L 1250ml	£1.61 £1.29/l	1.00x
EQUIVALENT 0.90	Morrisons 2 Double Kitchen Rolls 2st	£2.50 £1.25/st	Tesco Kitchen Towel 4 Roll 4st	£3.90 £0.97/st	0.78x
COMPARABLE 0.90	Morrisons Savers Family Size Facial Tissues 180st	£0.75 £0.00/st	Tesco Luxury Soft Balm Tissues 130 Sheets 130st	£2.65 £0.02/st	4.89x
COMPARABLE 0.90	Morrisons Savers Hot & Spicy Cooked Chicken Breast Slices 210g	£1.74 £8.29/kg	Tesco British Roast Chicken Slices 120g 120g	£2.30 £19.17/kg	2.31x
COMPARABLE 0.90	Morrisons Incontinence Comfort Pants Super Protection Medium 12st	£8.00 £0.67/st	Tesco Men Active Pants Super Medium 12 Pack 12st	£8.20 £0.68/st	1.02x
EQUIVALENT 0.90	Morrisons Choc Chip Brioche Rolls 8st	£1.70 £0.21/st	Tesco Chocolate Chip Brioche Rolls 8 Pack 8st	£1.70 £0.21/st	1.00x
COMPARABLE 0.90	Morrisons Savers Lemons 4 Pack 4st	£0.89 £0.22/st	Tesco Organic Unwaxed Lemons Minimum 3 Pack 3st	£1.90 £0.63/st	2.85x
COMPARABLE 0.90	Morrisons The Best West Country Butter 250g	£2.90 £11.60/kg	Tesco Organic Salted Butter 250G 250g	£3.20 £12.80/kg	1.10x
COMPARABLE 0.90	Morrisons Currants 500g	£2.75 £5.50/kg	Tesco Sultanas 500G 500g	£2.30 £4.60/kg	0.84x