Morrisons vs Tesco — own-label (Basket B) pairs

Morrisons vs Tesco — own-label (Basket B)

An illustrative selection of 100 matched pairs between Morrisons and Tesco in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 225 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 51 EQUIVALENT · 49 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio on 91 clean pairs shown (no data-quality flags): 1.02×

showing 100 of 225 pairs · 91 clean · 9 flagged (shown below for your eyeball). A ratio > 1 means Tesco is dearer per unit than Morrisons.

⚠️ Flagged pairs (9) — the noise, judge these

Match type	Morrisons product	Morrisons price	Tesco product	Tesco price	Tesc/Morr per-unit	Flags
COMPARABLE 0.73	Morrisons The Best Scotch Beef Shorthorn Sirloin Steak 227g 227g	£7.75 £34.14/kg	Tesco Organic Beef Sirloin Steak 225g	£38.00 £168.89/kg	4.95x	ORGANIC-DIFFEXTREME-GAP(4.9x)
EQUIVALENT 0.98	Morrisons Market Street 4 Boneless Salmon Fillets 440g 440g	£8.25 £18.75/kg	Tesco Boneless Salmon Fillets 4 Pack 520g 520g	£9.75 £18.75/kg	1.00x	QTY-DIFF(1.2x)
EQUIVALENT 1.00	Morrisons Mixed Leaf Salad 100g 100g	£1.00 £10.00/kg	Tesco Mixed Leaf Salad 120G 120g	£1.20 £10.00/kg	1.00x	QTY-DIFF(1.2x)
EQUIVALENT 0.90	Morrisons Savers Salted Butter 250g	£1.99 £7.96/kg	Tesco Organic Unsalted Butter 250G 250g	£3.20 £12.80/kg	1.61x	ORGANIC-DIFF
EQUIVALENT 0.95	Morrisons The Best Finely Sliced Dry Cured Cooked Ham Slices 100g 100g	£3.25 £32.50/kg	Tesco Finest Finely Sliced Wiltshire Cured Ham 120g 120g	£3.75 £31.25/kg	0.96x	QTY-DIFF(1.2x)
EQUIVALENT 0.80	Morrisons Savers Dark Chocolate 100g 100g	£0.65 £6.50/kg	Tesco Finest 48% Dark Milk Chocolate 100g 100g	£2.30 £23.00/kg	3.54x	EXTREME-GAP(3.5x)
EQUIVALENT 0.77	Morrisons Savers Dark Chocolate 100g 100g	£0.65 £6.50/kg	Tesco Finest Peru Dark Chocolate 85% 100g 100g	£2.30 £23.00/kg	3.54x	EXTREME-GAP(3.5x)
COMPARABLE 0.67	Morrisons Applied Nutrition Spaghetti 500g 500g	£2.00 £4.00/kg	Tesco Organic Spaghetti Pasta 500G 500g	£1.20 £2.40/kg	0.60x	ORGANIC-DIFF
EQUIVALENT 0.87	Morrisons The Best Raspberry Trifle 2x300g 300g	£3.50 £11.67/kg	Tesco Raspberry Trifle 600g 600g	£3.30 £5.50/kg	0.47x	QTY-DIFF(2.0x)

Match
type

Morrisons product

Morrisons
price

Tesco product

Tesco
price

Tesc/Morr
per-unit

Flags

COMPARABLE
0.73

Morrisons The Best Scotch Beef Shorthorn Sirloin Steak 227g
227g

£7.75
£34.14/kg

Tesco Organic Beef Sirloin Steak
225g

£38.00
£168.89/kg

4.95x

ORGANIC-DIFFEXTREME-GAP(4.9x)

EQUIVALENT
0.98

Morrisons Market Street 4 Boneless Salmon Fillets 440g
440g

£8.25
£18.75/kg

Tesco Boneless Salmon Fillets 4 Pack 520g
520g

£9.75
£18.75/kg

1.00x

QTY-DIFF(1.2x)

EQUIVALENT
1.00

Morrisons Mixed Leaf Salad 100g
100g

£1.00
£10.00/kg

Tesco Mixed Leaf Salad 120G
120g

£1.20
£10.00/kg

1.00x

QTY-DIFF(1.2x)

EQUIVALENT
0.90

Morrisons Savers Salted Butter
250g

£1.99
£7.96/kg

Tesco Organic Unsalted Butter 250G
250g

£3.20
£12.80/kg

1.61x

ORGANIC-DIFF

EQUIVALENT
0.95

Morrisons The Best Finely Sliced Dry Cured Cooked Ham Slices 100g
100g

£3.25
£32.50/kg

Tesco Finest Finely Sliced Wiltshire Cured Ham 120g
120g

£3.75
£31.25/kg

0.96x

QTY-DIFF(1.2x)

EQUIVALENT
0.80

Morrisons Savers Dark Chocolate 100g
100g

£0.65
£6.50/kg

Tesco Finest 48% Dark Milk Chocolate 100g
100g

£2.30
£23.00/kg

3.54x

EXTREME-GAP(3.5x)

EQUIVALENT
0.77

Morrisons Savers Dark Chocolate 100g
100g

£0.65
£6.50/kg

Tesco Finest Peru Dark Chocolate 85% 100g
100g

£2.30
£23.00/kg

3.54x

EXTREME-GAP(3.5x)

COMPARABLE
0.67

Morrisons Applied Nutrition Spaghetti 500g
500g

£2.00
£4.00/kg

Tesco Organic Spaghetti Pasta 500G
500g

£1.20
£2.40/kg

0.60x

ORGANIC-DIFF

EQUIVALENT
0.87

Morrisons The Best Raspberry Trifle 2x300g
300g

£3.50
£11.67/kg

Tesco Raspberry Trifle 600g
600g

£3.30
£5.50/kg

0.47x

QTY-DIFF(2.0x)

Clean pairs (91)

Match type	Morrisons product	Morrisons price	Tesco product	Tesco price	Tesc/Morr per-unit
COMPARABLE 0.75	Morrisons The Best 6 Smoked Thick Cut Back Bacon 240g 240g	£3.75 £15.62/kg	Tesco Finest Unsmoked Wiltshire Cured Back Bacon 8 Pack 240G 240g	£4.15 £17.29/kg	1.11x
COMPARABLE 0.67	Morrisons The Best 6 Pork, Black Pudding & Apple Sausages 400g	£3.25 £8.12/kg	Tesco Finest 4 Pork, Bramley Apple & Kentish Cider Sausages 440g 440g	£4.25 £9.66/kg	1.19x
COMPARABLE 0.71	Morrisons The Best 6 Thick Pork Sausages 400g 400g	£3.25 £8.12/kg	Tesco Finest 6 Cumberland Pork Sausages 400g 400g	£3.30 £8.25/kg	1.02x
EQUIVALENT 0.98	Morrisons The Best 4 Beef Quarter Pounder Burgers 454g 454g	£5.25 £11.56/kg	Tesco 4 Quarter Pounder Beef Burger 454g 454g	£4.00 £8.81/kg	0.76x
EQUIVALENT 0.96	Morrisons Roast In The Bag Extra Tasty Whole Chicken 1.6kg 1600g	£6.75 £4.22/kg	Tesco Roast In The Bag Rotisserie Style Whole Chicken 1.5Kg 1500g	£7.25 £4.83/kg	1.15x
EQUIVALENT 0.97	Morrisons British Beef Lean Steak Mince 5% Fat 750g 750g	£7.50 £10.00/kg	Tesco Lean Beef Steak Mince 5% Fat 750g 750g	£7.15 £9.53/kg	0.95x
COMPARABLE 0.81	Morrisons 12 Scotch Beef Meatballs 340g	£3.89 £11.44/kg	Tesco Finest 12 Beef Meatballs 336g 336g	£4.55 £13.54/kg	1.18x
EQUIVALENT 0.74	Morrisons Market Street Pork Belly Slices 400g 400g	£4.25 £10.62/kg	Tesco Korean BBQ Inspired Pork Belly Slices 400g 400g	£5.00 £12.50/kg	1.18x
COMPARABLE 0.73	Morrisons British Tikka Chicken Breast Steaks 350g 350g	£4.37 £12.49/kg	Tesco British Turkey Breast Steaks 380G 380g	£5.45 £14.34/kg	1.15x
COMPARABLE 0.82	Morrisons Chicken Livers 400g	£1.75 £4.38/kg	Tesco Fresh Chicken Livers 380G 380g	£1.75 £4.61/kg	1.05x
COMPARABLE 0.71	Morrisons The Best Bbq Beef Brisket Burger 340g 340g	£4.50 £13.24/kg	Tesco Finest 2 Beef Burgers 340g 340g	£4.50 £13.24/kg	1.00x
COMPARABLE 0.75	Morrisons The Best 6 Old English Pork Sausages 400g 400g	£3.25 £8.12/kg	Tesco Finest 6 British Pork & Caramelised Onion Sausages 400G 400g	£3.30 £8.25/kg	1.02x
COMPARABLE 0.72	Morrisons Market Street British Chicken Mini Breast Fillets 400g 400g	£3.70 £9.25/kg	Tesco Slower Grown Chicken Mini Fillets 400g 400g	£5.00 £12.50/kg	1.35x
COMPARABLE 0.73	Morrisons The Best Pork Chipolatas 12 Pack 375g 375g	£3.25 £8.67/kg	Tesco 12 Cumberland Chicken Chipolatas 375g 375g	£2.65 £7.07/kg	0.82x
EQUIVALENT 0.96	Morrisons British Chicken Breast Fillets 330g 330g	£2.52 £7.64/kg	Tesco Chicken Breast Fillets 320g 320g	£2.44 £7.62/kg	1.00x
EQUIVALENT 1.00	Morrisons Honeydew Melon 1st	£1.87 £1.87/st	Tesco Honeydew Melon 1st	£1.87 £1.87/st	1.00x
EQUIVALENT 1.00	Morrisons Pomegranate 200g	£2.50 £12.50/kg	TESCO Pomegranate 200g 200g	£2.30 £11.50/kg	0.92x
COMPARABLE 0.71	Morrisons Blueberries 300g 300g	£3.30 £11.00/kg	Tesco Finest Strawberries 300G 300g	£3.50 £11.67/kg	1.06x
EQUIVALENT 0.98	Morrisons Ripe & Ready Conference Pears 4 Pack 4st	£2.35 £0.59/st	Tesco Ready to Eat Conference Pears 4 Pack 4st	£2.35 £0.59/st	1.00x
EQUIVALENT 1.00	Morrisons Mango 240g 240g	£2.50 £10.42/kg	Tesco Mango 250G 250g	£2.50 £10.00/kg	0.96x
EQUIVALENT 1.00	Morrisons Raspberries 250g 250g	£3.50 £14.00/kg	Tesco Raspberries 250G 250g	£3.50 £14.00/kg	1.00x
EQUIVALENT 0.71	Morrisons Savers King Prawns 150g	£2.49 £16.60/kg	Tesco Finest Raw Jumbo King Prawns 165G 165g	£3.95 £23.94/kg	1.44x
COMPARABLE 0.65	Morrisons Market Street Mackerel Fillets 180g 180g	£4.00 £22.22/kg	Tesco Chilli, Lime and Ginger Mackerel Fillets 165g 165g	£3.75 £22.73/kg	1.02x
COMPARABLE 0.81	Morrisons Fine Beans & Tenderstem Broccoli 190g	£2.25 £11.84/kg	Tesco Finest Purple Tenderstem & Extra Fine Beans 190g 190g	£2.30 £12.11/kg	1.02x
EQUIVALENT 1.00	Morrisons Carrots 1kg 1000g	£0.69 £0.69/kg	Tesco Carrots 1Kg 1000g	£0.69 £0.69/kg	1.00x
EQUIVALENT 1.00	Morrisons Celery 1st	£0.75 £0.75/st	Tesco Celery 1st	£0.75 £0.75/st	1.00x
EQUIVALENT 0.92	Organic Cherry Tomatoes On The Vine 200g 200g	£2.00 £10.00/kg	Tesco Organic Cherry Tomatoes On The Vine 200g 200g	£2.00 £10.00/kg	1.00x
COMPARABLE 0.69	Morrisons Red Chillies 50g	£0.59 £11.80/kg	Tesco Scotch Bonnet Chillies 50G 50g	£0.79 £15.80/kg	1.34x
COMPARABLE 0.87	Morrisons Green Vegetable Medley 250g 250g	£2.10 £8.40/kg	Tesco Green Vegetable Selection 250g 250g	£2.30 £9.20/kg	1.10x
EQUIVALENT 0.97	Morrisons Red Potatoes 2kg 2000g	£1.89 £0.94/kg	Tesco Finest Red Potatoes 2Kg 2000g	£2.40 £1.20/kg	1.27x
EQUIVALENT 0.95	Morrisons Loose Red Pepper 1st	£0.70 £0.70/st	Tesco Red Peppers Each 1st	£0.70 £0.70/st	1.00x
COMPARABLE 0.79	Morrisons The Best Piccolina Vine Tomatoes 220g 220g	£2.15 £9.77/kg	Tesco Finest Mescolare Vine Tomatoes 220G 220g	£2.15 £9.77/kg	1.00x
EQUIVALENT 0.99	Morrisons Sweet And Crunchy Salad 250g	£1.00 £4.00/kg	Tesco Sweet & Crunchy Salad 250G 250g	£0.78 £3.12/kg	0.78x
EQUIVALENT 0.97	Morrisons Baby Leaf Salad 90g 90g	£1.00 £11.11/kg	Tesco Babyleaf Salad 90G 90g	£1.00 £11.11/kg	1.00x
EQUIVALENT 0.85	Morrisons Baby Leaf Salad 90g 90g	£1.00 £11.11/kg	Tesco Rocket & Babyleaf Salad 90g 90g	£1.35 £15.00/kg	1.35x
EQUIVALENT 0.81	Morrisons Wholemeal Rolls 6st	£0.49 £0.08/st	Tesco Soft Wholemeal Roll 6 Pack 6st	£1.15 £0.19/st	2.35x
COMPARABLE 0.71	Morrisons Thai Jasmine Micro Rice 250g	£0.85 £3.40/kg	Growers Harvest Microwave Basmati Rice 250G 250g	£0.55 £2.20/kg	0.65x
COMPARABLE 0.71	Morrisons Medium White Bread 400g	£0.69 £1.72/kg	Tesco Crusty White Farmhouse Sliced Bread 400G 400g	£1.30 £3.25/kg	1.88x
COMPARABLE 0.67	Morrisons Applied Nutrition Spaghetti 500g 500g	£2.00 £4.00/kg	Tesco Free From Spaghetti 500G 500g	£0.75 £1.50/kg	0.38x
EQUIVALENT 0.73	Morrisons Free From Spaghetti 500g 500g	£0.75 £1.50/kg	Tesco Finest Spaghetti Bucatini 500G 500g	£2.15 £4.30/kg	2.87x
COMPARABLE 0.73	Morrisons The Best Paccheri Pasta 500g	£1.75 £3.50/kg	Tesco Macaroni Pasta 500G 500g	£0.72 £1.44/kg	0.41x
EQUIVALENT 0.87	Market Street White Bloomer 800g	£1.50 £1.88/kg	Tesco Crusty White Bloomer 800G 800g	£1.55 £1.94/kg	1.03x
COMPARABLE 0.77	Morrisons The Best Seeded Brioche Burger Buns 4st	£1.50 £0.38/st	Tesco Seeded Large Burger Buns 4 Pack 4st	£0.86 £0.21/st	0.57x
EQUIVALENT 0.85	Morrisons Free From Breadcrumbs 170g 170g	£1.50 £8.82/kg	Tesco White Breadcrumbs 175G 175g	£1.25 £7.14/kg	0.81x
COMPARABLE 0.77	Morrisons Wholemeal Bread 400g	£1.10 £2.75/kg	Tesco Hi Fibre Wholemeal Loaf 400G Sliced 400g	£1.30 £3.25/kg	1.18x
COMPARABLE 0.77	Morrisons The Best Limited Edition Everything Brioche Buns 4 Pack 4st	£1.45 £0.36/st	Tesco Finest Brioche Burger Buns 4 pack 4st	£1.50 £0.38/st	1.03x
EQUIVALENT 0.95	Market Street White Farmhouse Bread 800g	£1.50 £1.88/kg	Tesco White Farmhouse Bread 800G 800g	£1.55 £1.94/kg	1.03x
COMPARABLE 0.77	Morrisons White Medium Sliced Bread 800g 800g	£0.74 £0.92/kg	Tesco White Farmhouse Bread 800G 800g	£1.55 £1.94/kg	2.09x
COMPARABLE 0.66	Market Street Sprinkle Iced Finger Buns 2 Pack 2st	£1.50 £0.75/st	Tesco Cinnamon Buns 2 Pack 2st	£2.00 £1.00/st	1.33x
EQUIVALENT 0.95	Market Street Tiger Bloomer 800g	£1.60 £2.00/kg	Tesco Tiger Bloomer 800G 800g	£1.55 £1.94/kg	0.97x
EQUIVALENT 0.85	Morrisons Scotch Pancakes 6st	£0.48 £0.08/st	Tesco Scotch Pancakes 6 pack 6st	£0.48 £0.08/st	1.00x
COMPARABLE 0.76	Morrisons 20 Mini Cheese & Onion Rolls 200g	£2.25 £11.25/kg	Tesco 20 Pork & Caramelised Onion Rolls 200g 200g	£2.25 £11.25/kg	1.00x
EQUIVALENT 0.74	Morrisons Olive Oil 250ml	£3.10 £12.40/l	Tesco Olive Oil with Chilli 250ml 250ml	£3.50 £14.00/l	1.13x
COMPARABLE 0.71	Morrisons Chicken Gravy Granules 200g	£0.73 £3.65/kg	Tesco Finest Red Onion Gravy Granules 200g 200g	£1.90 £9.50/kg	2.60x
COMPARABLE 0.81	Morrisons Baked Beans 410g 410g	£0.39 £0.95/kg	Tesco Kosher Baked Beans 420G 420g	£0.65 £1.55/kg	1.63x
COMPARABLE 0.81	Morrisons Tomato & Chorizo Stir In Sauce 155g	£1.30 £8.39/kg	Tesco Tomato & Basil Stir In Sauce 155G 155g	£0.88 £5.68/kg	0.68x
EQUIVALENT 0.94	Morrisons Sage & Onion Stuffing Mix 170g	£0.75 £4.41/kg	Tesco Sage & Onion Stuffing Mix 170G 170g	£0.45 £2.65/kg	0.60x
EQUIVALENT 0.68	Morrisons The Best Spanish Forest Honey 340g	£4.35 £12.79/kg	Tesco Finest English Set Honey 340G 340g	£4.95 £14.56/kg	1.14x
COMPARABLE 0.77	Morrisons Hazelnut Chocolate Spread 400g	£2.09 £5.22/kg	Tesco Chocolate Orange Flavoured Spread 400g 400g	£2.00 £5.00/kg	0.96x
EQUIVALENT 1.00	Morrisons Mature Grated Cheddar 500g 500g	£4.60 £9.20/kg	Tesco Mature Grated Cheddar 500g 500g	£4.60 £9.20/kg	1.00x
EQUIVALENT 0.98	Morrisons 30% Lighter Reduced Fat Mature Cheese 400g 400g	£3.00 £7.50/kg	Tesco 30% Reduced Fat Mature Cheese 400G 400g	£3.25 £8.12/kg	1.08x
EQUIVALENT 0.95	Morrisons Honey Roast Ham Slices 200g	£3.60 £18.00/kg	Tesco Finest Honey Roast Finely Sliced Ham 200g 200g	£4.50 £22.50/kg	1.25x
EQUIVALENT 0.96	Morrisons British Thinly Sliced Cooked Ham 120g	£2.00 £16.67/kg	Tesco British Wafer Thin Cooked Ham Slices 120g 120g	£2.30 £19.17/kg	1.15x
COMPARABLE 0.83	Morrisons Yorkshire Wensleydale with Apricot 200g 200g	£2.75 £13.75/kg	Tesco Wensleydale With Apricots Cheese 200g 200g	£2.85 £14.25/kg	1.04x
COMPARABLE 0.72	Morrisons Savers Mature Coloured Cheddar 350g	£2.18 £6.23/kg	Tesco Finest Mature English Cheddar Cheese 350G 350g	£4.00 £11.43/kg	1.83x
EQUIVALENT 0.98	Morrisons British Peppered Ham 120g	£2.00 £16.67/kg	Tesco British Peppered Ham Slices 120g 120g	£2.30 £19.17/kg	1.15x
EQUIVALENT 0.94	Morrisons British Thinly Sliced Roast Chicken 120g	£2.50 £20.83/kg	Tesco Wafer Thin Roast Chicken Slices 125g 125g	£1.30 £10.40/kg	0.50x
EQUIVALENT 1.00	Morrisons Very Large Free Range Eggs 6 Pack 6st	£2.40 £0.40/st	Tesco Free Range Eggs Very Large 6 Pack 6st	£2.40 £0.40/st	1.00x
COMPARABLE 0.77	Morrisons The Best Triple Belgian Chocolate Cookies 4st	£2.25 £0.56/st	Tesco Finest Belgian White Chocolate Cookie 4 Pack 4st	£2.25 £0.56/st	1.00x
COMPARABLE 0.76	Morrisons The Best White Chocolate Cookies 200g	£2.60 £13.00/kg	Tesco Finest Dark Chocolate Ginger Cookies 200G 200g	£2.75 £13.75/kg	1.06x
COMPARABLE 0.75	Morrisons 12 Free From Choc Chip Cookies 145g 145g	£1.70 £11.72/kg	Tesco Free From Choc Chip Cookie 145g 145g	£1.70 £11.72/kg	1.00x
COMPARABLE 0.75	Morrisons The Best White Chocolate Cookies 200g	£2.60 £13.00/kg	Tesco Finest Quadruple Chocolate Cookies 200G 200g	£2.75 £13.75/kg	1.06x
EQUIVALENT 0.79	Morrisons After Sun Lotion 200ml	£3.75 £18.75/l	Tesco Soleil After Sun Lotion Aloe Vera 200Ml 200ml	£3.00 £15.00/l	0.80x
COMPARABLE 0.69	Morrisons Sun Lotion SPF50 200ml	£6.00 £30.00/l	Tesco Soleil Moisturising Sun Protection Lotion SPF50+ - 200ml 200ml	£3.40 £17.00/l	0.57x
COMPARABLE 0.83	Morrisons Kids Sensitive Sun Spray Spf50+ 200ml	£6.00 £30.00/l	Tesco Soleil Kids Sun Protection Spray SPF50+ 200ml 200ml	£4.00 £20.00/l	0.67x
COMPARABLE 0.68	Morrisons Original Washing Up Liquid 450ml	£0.56 £1.24/l	Tesco Rhubarb & Rose Washing Up Liquid 500Ml 500ml	£0.62 £1.24/l	1.00x
COMPARABLE 0.73	Morrisons No Added Sugar High Juice White Grape & Peach 1 L 1000ml	£1.95 £1.95/l	Tesco No Added Sugar High Juice Blackcurrant 1L 1000ml	£1.49 £1.49/l	0.76x
COMPARABLE 0.77	Morrisons Diet Indian Tonic Water 1L 1000ml	£0.90 £0.90/l	Tesco Low Calorie Indian Tonic Water With Lime 1 Litre 1000ml	£0.55 £0.55/l	0.61x
COMPARABLE 0.75	Morrisons Indian Tonic Water 1000ml	£0.90 £0.90/l	Tesco Low Calorie Indian Tonic Water With Lime 1 Litre 1000ml	£0.55 £0.55/l	0.61x
COMPARABLE 0.73	Morrisons Italian Style Roast & Ground Decaf Coffee 227g 227g	£3.60 £15.86/kg	Tesco Finest Peruvian Roast & Ground Coffee 227g 227g	£4.30 £18.94/kg	1.19x
COMPARABLE 0.77	Morrisons The Best Sparkling Elderflower Presse 750ml 750ml	£2.15 £2.87/l	Tesco Finest Cox's Apple & Elderflower Presse 750Ml 750ml	£3.00 £4.00/l	1.40x
COMPARABLE 0.78	Morrisons No Added Sugar High Juice White Grape & Peach 1 L 1000ml	£1.95 £1.95/l	Tesco No Added Sugar High Juice Orange 1L 1000ml	£1.49 £1.49/l	0.76x
EQUIVALENT 0.76	Morrisons Lemonade 2L 2000ml	£0.85 £0.42/l	Tesco Diet Lemonade 6x330ml 1980ml	£2.00 £1.01/l	2.38x
EQUIVALENT 0.96	Morrisons The Best 6 Unsmoked Thick Cut Back Bacon 240g 240g	£3.75 £15.62/kg	Tesco Finest Unsmoked 6 Dry Cure Thick Cut Bacon 240G 240g	£4.15 £17.29/kg	1.11x
EQUIVALENT 0.80	Morrisons The Best White Chocolate Cookies 200g	£2.60 £13.00/kg	Tesco Finest Chocolate Orange Cookies 200G 200g	£2.75 £13.75/kg	1.06x
COMPARABLE 0.69	Market Street White Finger Rolls 6st	£0.99 £0.17/st	Tesco Big Bite Soft White Rolls 6 Pack 6st	£1.45 £0.24/st	1.46x
COMPARABLE 0.83	Morrisons Almond Unsweetened Uht 1000ml	£1.30 £1.30/l	Tesco Unsweetened Almond Drink 1L 1000ml	£1.50 £1.50/l	1.15x
EQUIVALENT 0.95	Market Street Tiger Bloomer 800g	£1.60 £2.00/kg	Tesco Tiger Bloomer 800G 800g	£1.55 £1.94/kg	0.97x
EQUIVALENT 0.85	Morrisons The Best Cumberland Chipolatas 12 Pack 375g 375g	£3.25 £8.67/kg	Tesco 12 Cumberland Chicken Chipolatas 375g 375g	£2.65 £7.07/kg	0.82x
EQUIVALENT 0.93	Morrisons Ready To Eat Flame Grilled Chicken Breast Slices 160g 160g	£3.00 £18.75/kg	Tesco Flamegrilled Roast Chicken Slices 160g 160g	£3.25 £20.31/kg	1.08x
EQUIVALENT 0.94	Morrisons The Best Dry Cured Unsmoked Back Bacon 220g	£3.25 £14.77/kg	Tesco Finest Signature Cure 6 Unsmoked Back Bacon 240g 240g	£4.25 £17.71/kg	1.20x

Match
type

Morrisons product

Morrisons
price

Tesco product

Tesco
price

Tesc/Morr
per-unit

Flags

COMPARABLE
0.75

Morrisons The Best 6 Smoked Thick Cut Back Bacon 240g
240g

£3.75
£15.62/kg

Tesco Finest Unsmoked Wiltshire Cured Back Bacon 8 Pack 240G
240g

£4.15
£17.29/kg

1.11x

COMPARABLE
0.67

Morrisons The Best 6 Pork, Black Pudding & Apple Sausages
400g

£3.25
£8.12/kg

Tesco Finest 4 Pork, Bramley Apple & Kentish Cider Sausages 440g
440g

£4.25
£9.66/kg

1.19x

COMPARABLE
0.71

Morrisons The Best 6 Thick Pork Sausages 400g
400g

£3.25
£8.12/kg

Tesco Finest 6 Cumberland Pork Sausages 400g
400g

£3.30
£8.25/kg

1.02x

EQUIVALENT
0.98

Morrisons The Best 4 Beef Quarter Pounder Burgers 454g
454g

£5.25
£11.56/kg

Tesco 4 Quarter Pounder Beef Burger 454g
454g

£4.00
£8.81/kg

0.76x

EQUIVALENT
0.96

Morrisons Roast In The Bag Extra Tasty Whole Chicken 1.6kg
1600g

£6.75
£4.22/kg

Tesco Roast In The Bag Rotisserie Style Whole Chicken 1.5Kg
1500g

£7.25
£4.83/kg

1.15x

EQUIVALENT
0.97

Morrisons British Beef Lean Steak Mince 5% Fat 750g
750g

£7.50
£10.00/kg

Tesco Lean Beef Steak Mince 5% Fat 750g
750g

£7.15
£9.53/kg

0.95x

COMPARABLE
0.81

Morrisons 12 Scotch Beef Meatballs
340g

£3.89
£11.44/kg

Tesco Finest 12 Beef Meatballs 336g
336g

£4.55
£13.54/kg

1.18x

EQUIVALENT
0.74

Morrisons Market Street Pork Belly Slices 400g
400g

£4.25
£10.62/kg

Tesco Korean BBQ Inspired Pork Belly Slices 400g
400g

£5.00
£12.50/kg

1.18x

COMPARABLE
0.73

Morrisons British Tikka Chicken Breast Steaks 350g
350g

£4.37
£12.49/kg

Tesco British Turkey Breast Steaks 380G
380g

£5.45
£14.34/kg

1.15x

COMPARABLE
0.82

Morrisons Chicken Livers
400g

£1.75
£4.38/kg

Tesco Fresh Chicken Livers 380G
380g

£1.75
£4.61/kg

1.05x

COMPARABLE
0.71

Morrisons The Best Bbq Beef Brisket Burger 340g
340g

£4.50
£13.24/kg

Tesco Finest 2 Beef Burgers 340g
340g

£4.50
£13.24/kg

1.00x

COMPARABLE
0.75

Morrisons The Best 6 Old English Pork Sausages 400g
400g

£3.25
£8.12/kg

Tesco Finest 6 British Pork & Caramelised Onion Sausages 400G
400g

£3.30
£8.25/kg

1.02x

COMPARABLE
0.72

Morrisons Market Street British Chicken Mini Breast Fillets 400g
400g

£3.70
£9.25/kg

Tesco Slower Grown Chicken Mini Fillets 400g
400g

£5.00
£12.50/kg

1.35x

COMPARABLE
0.73

Morrisons The Best Pork Chipolatas 12 Pack 375g
375g

£3.25
£8.67/kg

Tesco 12 Cumberland Chicken Chipolatas 375g
375g

£2.65
£7.07/kg

0.82x

EQUIVALENT
0.96

Morrisons British Chicken Breast Fillets 330g
330g

£2.52
£7.64/kg

Tesco Chicken Breast Fillets 320g
320g

£2.44
£7.62/kg

1.00x

EQUIVALENT
1.00

Morrisons Honeydew Melon
1st

£1.87
£1.87/st

Tesco Honeydew Melon
1st

£1.87
£1.87/st

1.00x

EQUIVALENT
1.00

Morrisons Pomegranate
200g

£2.50
£12.50/kg

TESCO Pomegranate 200g
200g

£2.30
£11.50/kg

0.92x

COMPARABLE
0.71

Morrisons Blueberries 300g
300g

£3.30
£11.00/kg

Tesco Finest Strawberries 300G
300g

£3.50
£11.67/kg

1.06x

EQUIVALENT
0.98

Morrisons Ripe & Ready Conference Pears 4 Pack
4st

£2.35
£0.59/st

Tesco Ready to Eat Conference Pears 4 Pack
4st

£2.35
£0.59/st

1.00x

EQUIVALENT
1.00

Morrisons Mango 240g
240g

£2.50
£10.42/kg

Tesco Mango 250G
250g

£2.50
£10.00/kg

0.96x

EQUIVALENT
1.00

Morrisons Raspberries 250g
250g

£3.50
£14.00/kg

Tesco Raspberries 250G
250g

£3.50
£14.00/kg

1.00x

EQUIVALENT
0.71

Morrisons Savers King Prawns
150g

£2.49
£16.60/kg

Tesco Finest Raw Jumbo King Prawns 165G
165g

£3.95
£23.94/kg

1.44x

COMPARABLE
0.65

Morrisons Market Street Mackerel Fillets 180g
180g

£4.00
£22.22/kg

Tesco Chilli, Lime and Ginger Mackerel Fillets 165g
165g

£3.75
£22.73/kg

1.02x

COMPARABLE
0.81

Morrisons Fine Beans & Tenderstem Broccoli
190g

£2.25
£11.84/kg

Tesco Finest Purple Tenderstem & Extra Fine Beans 190g
190g

£2.30
£12.11/kg

1.02x

EQUIVALENT
1.00

Morrisons Carrots 1kg
1000g

£0.69
£0.69/kg

Tesco Carrots 1Kg
1000g

£0.69
£0.69/kg

1.00x

EQUIVALENT
1.00

Morrisons Celery
1st

£0.75
£0.75/st

Tesco Celery
1st

£0.75
£0.75/st

1.00x

EQUIVALENT
0.92

Organic Cherry Tomatoes On The Vine 200g
200g

£2.00
£10.00/kg

Tesco Organic Cherry Tomatoes On The Vine 200g
200g

£2.00
£10.00/kg

1.00x

COMPARABLE
0.69

Morrisons Red Chillies
50g

£0.59
£11.80/kg

Tesco Scotch Bonnet Chillies 50G
50g

£0.79
£15.80/kg

1.34x

COMPARABLE
0.87

Morrisons Green Vegetable Medley 250g
250g

£2.10
£8.40/kg

Tesco Green Vegetable Selection 250g
250g

£2.30
£9.20/kg

1.10x

EQUIVALENT
0.97

Morrisons Red Potatoes 2kg
2000g

£1.89
£0.94/kg

Tesco Finest Red Potatoes 2Kg
2000g

£2.40
£1.20/kg

1.27x

EQUIVALENT
0.95

Morrisons Loose Red Pepper
1st

£0.70
£0.70/st

Tesco Red Peppers Each
1st

£0.70
£0.70/st

1.00x

COMPARABLE
0.79

Morrisons The Best Piccolina Vine Tomatoes 220g
220g

£2.15
£9.77/kg

Tesco Finest Mescolare Vine Tomatoes 220G
220g

£2.15
£9.77/kg

1.00x

EQUIVALENT
0.99

Morrisons Sweet And Crunchy Salad
250g

£1.00
£4.00/kg

Tesco Sweet & Crunchy Salad 250G
250g

£0.78
£3.12/kg

0.78x

EQUIVALENT
0.97

Morrisons Baby Leaf Salad 90g
90g

£1.00
£11.11/kg

Tesco Babyleaf Salad 90G
90g

£1.00
£11.11/kg

1.00x

EQUIVALENT
0.85

Morrisons Baby Leaf Salad 90g
90g

£1.00
£11.11/kg

Tesco Rocket & Babyleaf Salad 90g
90g

£1.35
£15.00/kg

1.35x

EQUIVALENT
0.81

Morrisons Wholemeal Rolls
6st

£0.49
£0.08/st

Tesco Soft Wholemeal Roll 6 Pack
6st

£1.15
£0.19/st

2.35x

COMPARABLE
0.71

Morrisons Thai Jasmine Micro Rice
250g

£0.85
£3.40/kg

Growers Harvest Microwave Basmati Rice 250G
250g

£0.55
£2.20/kg

0.65x

COMPARABLE
0.71

Morrisons Medium White Bread
400g

£0.69
£1.72/kg

Tesco Crusty White Farmhouse Sliced Bread 400G
400g

£1.30
£3.25/kg

1.88x

COMPARABLE
0.67

Morrisons Applied Nutrition Spaghetti 500g
500g

£2.00
£4.00/kg

Tesco Free From Spaghetti 500G
500g

£0.75
£1.50/kg

0.38x

EQUIVALENT
0.73

Morrisons Free From Spaghetti 500g
500g

£0.75
£1.50/kg

Tesco Finest Spaghetti Bucatini 500G
500g

£2.15
£4.30/kg

2.87x

COMPARABLE
0.73

Morrisons The Best Paccheri Pasta
500g

£1.75
£3.50/kg

Tesco Macaroni Pasta 500G
500g

£0.72
£1.44/kg

0.41x

EQUIVALENT
0.87

Market Street White Bloomer
800g

£1.50
£1.88/kg

Tesco Crusty White Bloomer 800G
800g

£1.55
£1.94/kg

1.03x

COMPARABLE
0.77

Morrisons The Best Seeded Brioche Burger Buns
4st

£1.50
£0.38/st

Tesco Seeded Large Burger Buns 4 Pack
4st

£0.86
£0.21/st

0.57x

EQUIVALENT
0.85

Morrisons Free From Breadcrumbs 170g
170g

£1.50
£8.82/kg

Tesco White Breadcrumbs 175G
175g

£1.25
£7.14/kg

0.81x

COMPARABLE
0.77

Morrisons Wholemeal Bread
400g

£1.10
£2.75/kg

Tesco Hi Fibre Wholemeal Loaf 400G Sliced
400g

£1.30
£3.25/kg

1.18x

COMPARABLE
0.77

Morrisons The Best Limited Edition Everything Brioche Buns 4 Pack
4st

£1.45
£0.36/st

Tesco Finest Brioche Burger Buns 4 pack
4st

£1.50
£0.38/st

1.03x

EQUIVALENT
0.95

Market Street White Farmhouse Bread
800g

£1.50
£1.88/kg

Tesco White Farmhouse Bread 800G
800g

£1.55
£1.94/kg

1.03x

COMPARABLE
0.77

Morrisons White Medium Sliced Bread 800g
800g

£0.74
£0.92/kg

Tesco White Farmhouse Bread 800G
800g

£1.55
£1.94/kg

2.09x

COMPARABLE
0.66

Market Street Sprinkle Iced Finger Buns 2 Pack
2st

£1.50
£0.75/st

Tesco Cinnamon Buns 2 Pack
2st

£2.00
£1.00/st

1.33x

EQUIVALENT
0.95

Market Street Tiger Bloomer
800g

£1.60
£2.00/kg

Tesco Tiger Bloomer 800G
800g

£1.55
£1.94/kg

0.97x

EQUIVALENT
0.85

Morrisons Scotch Pancakes
6st

£0.48
£0.08/st

Tesco Scotch Pancakes 6 pack
6st

£0.48
£0.08/st

1.00x

COMPARABLE
0.76

Morrisons 20 Mini Cheese & Onion Rolls
200g

£2.25
£11.25/kg

Tesco 20 Pork & Caramelised Onion Rolls 200g
200g

£2.25
£11.25/kg

1.00x

EQUIVALENT
0.74

Morrisons Olive Oil
250ml

£3.10
£12.40/l

Tesco Olive Oil with Chilli 250ml
250ml

£3.50
£14.00/l

1.13x

COMPARABLE
0.71

Morrisons Chicken Gravy Granules
200g

£0.73
£3.65/kg

Tesco Finest Red Onion Gravy Granules 200g
200g

£1.90
£9.50/kg

2.60x

COMPARABLE
0.81

Morrisons Baked Beans 410g
410g

£0.39
£0.95/kg

Tesco Kosher Baked Beans 420G
420g

£0.65
£1.55/kg

1.63x

COMPARABLE
0.81

Morrisons Tomato & Chorizo Stir In Sauce
155g

£1.30
£8.39/kg

Tesco Tomato & Basil Stir In Sauce 155G
155g

£0.88
£5.68/kg

0.68x

EQUIVALENT
0.94

Morrisons Sage & Onion Stuffing Mix
170g

£0.75
£4.41/kg

Tesco Sage & Onion Stuffing Mix 170G
170g

£0.45
£2.65/kg

0.60x

EQUIVALENT
0.68

Morrisons The Best Spanish Forest Honey
340g

£4.35
£12.79/kg

Tesco Finest English Set Honey 340G
340g

£4.95
£14.56/kg

1.14x

COMPARABLE
0.77

Morrisons Hazelnut Chocolate Spread
400g

£2.09
£5.22/kg

Tesco Chocolate Orange Flavoured Spread 400g
400g

£2.00
£5.00/kg

0.96x

EQUIVALENT
1.00

Morrisons Mature Grated Cheddar 500g
500g

£4.60
£9.20/kg

Tesco Mature Grated Cheddar 500g
500g

£4.60
£9.20/kg

1.00x

EQUIVALENT
0.98

Morrisons 30% Lighter Reduced Fat Mature Cheese 400g
400g

£3.00
£7.50/kg

Tesco 30% Reduced Fat Mature Cheese 400G
400g

£3.25
£8.12/kg

1.08x

EQUIVALENT
0.95

Morrisons Honey Roast Ham Slices
200g

£3.60
£18.00/kg

Tesco Finest Honey Roast Finely Sliced Ham 200g
200g

£4.50
£22.50/kg

1.25x

EQUIVALENT
0.96

Morrisons British Thinly Sliced Cooked Ham
120g

£2.00
£16.67/kg

Tesco British Wafer Thin Cooked Ham Slices 120g
120g

£2.30
£19.17/kg

1.15x

COMPARABLE
0.83

Morrisons Yorkshire Wensleydale with Apricot 200g
200g

£2.75
£13.75/kg

Tesco Wensleydale With Apricots Cheese 200g
200g

£2.85
£14.25/kg

1.04x

COMPARABLE
0.72

Morrisons Savers Mature Coloured Cheddar
350g

£2.18
£6.23/kg

Tesco Finest Mature English Cheddar Cheese 350G
350g

£4.00
£11.43/kg

1.83x

EQUIVALENT
0.98

Morrisons British Peppered Ham
120g

£2.00
£16.67/kg

Tesco British Peppered Ham Slices 120g
120g

£2.30
£19.17/kg

1.15x

EQUIVALENT
0.94

Morrisons British Thinly Sliced Roast Chicken
120g

£2.50
£20.83/kg

Tesco Wafer Thin Roast Chicken Slices 125g
125g

£1.30
£10.40/kg

0.50x

EQUIVALENT
1.00

Morrisons Very Large Free Range Eggs 6 Pack
6st

£2.40
£0.40/st

Tesco Free Range Eggs Very Large 6 Pack
6st

£2.40
£0.40/st

1.00x

COMPARABLE
0.77

Morrisons The Best Triple Belgian Chocolate Cookies
4st

£2.25
£0.56/st

Tesco Finest Belgian White Chocolate Cookie 4 Pack
4st

£2.25
£0.56/st

1.00x

COMPARABLE
0.76

Morrisons The Best White Chocolate Cookies
200g

£2.60
£13.00/kg

Tesco Finest Dark Chocolate Ginger Cookies 200G
200g

£2.75
£13.75/kg

1.06x

COMPARABLE
0.75

Morrisons 12 Free From Choc Chip Cookies 145g
145g

£1.70
£11.72/kg

Tesco Free From Choc Chip Cookie 145g
145g

£1.70
£11.72/kg

1.00x

COMPARABLE
0.75

Morrisons The Best White Chocolate Cookies
200g

£2.60
£13.00/kg

Tesco Finest Quadruple Chocolate Cookies 200G
200g

£2.75
£13.75/kg

1.06x

EQUIVALENT
0.79

Morrisons After Sun Lotion
200ml

£3.75
£18.75/l

Tesco Soleil After Sun Lotion Aloe Vera 200Ml
200ml

£3.00
£15.00/l

0.80x

COMPARABLE
0.69

Morrisons Sun Lotion SPF50
200ml

£6.00
£30.00/l

Tesco Soleil Moisturising Sun Protection Lotion SPF50+ - 200ml
200ml

£3.40
£17.00/l

0.57x

COMPARABLE
0.83

Morrisons Kids Sensitive Sun Spray Spf50+
200ml

£6.00
£30.00/l

Tesco Soleil Kids Sun Protection Spray SPF50+ 200ml
200ml

£4.00
£20.00/l

0.67x

COMPARABLE
0.68

Morrisons Original Washing Up Liquid
450ml

£0.56
£1.24/l

Tesco Rhubarb & Rose Washing Up Liquid 500Ml
500ml

£0.62
£1.24/l

1.00x

COMPARABLE
0.73

Morrisons No Added Sugar High Juice White Grape & Peach 1 L
1000ml

£1.95
£1.95/l

Tesco No Added Sugar High Juice Blackcurrant 1L
1000ml

£1.49
£1.49/l

0.76x

COMPARABLE
0.77

Morrisons Diet Indian Tonic Water 1L
1000ml

£0.90
£0.90/l

Tesco Low Calorie Indian Tonic Water With Lime 1 Litre
1000ml

£0.55
£0.55/l

0.61x

COMPARABLE
0.75

Morrisons Indian Tonic Water
1000ml

£0.90
£0.90/l

Tesco Low Calorie Indian Tonic Water With Lime 1 Litre
1000ml

£0.55
£0.55/l

0.61x

COMPARABLE
0.73

Morrisons Italian Style Roast & Ground Decaf Coffee 227g
227g

£3.60
£15.86/kg

Tesco Finest Peruvian Roast & Ground Coffee 227g
227g

£4.30
£18.94/kg

1.19x

COMPARABLE
0.77

Morrisons The Best Sparkling Elderflower Presse 750ml
750ml

£2.15
£2.87/l

Tesco Finest Cox's Apple & Elderflower Presse 750Ml
750ml

£3.00
£4.00/l

1.40x

COMPARABLE
0.78

Morrisons No Added Sugar High Juice White Grape & Peach 1 L
1000ml

£1.95
£1.95/l

Tesco No Added Sugar High Juice Orange 1L
1000ml

£1.49
£1.49/l

0.76x

EQUIVALENT
0.76

Morrisons Lemonade 2L
2000ml

£0.85
£0.42/l

Tesco Diet Lemonade 6x330ml
1980ml

£2.00
£1.01/l

2.38x

EQUIVALENT
0.96

Morrisons The Best 6 Unsmoked Thick Cut Back Bacon 240g
240g

£3.75
£15.62/kg

Tesco Finest Unsmoked 6 Dry Cure Thick Cut Bacon 240G
240g

£4.15
£17.29/kg

1.11x

EQUIVALENT
0.80

Morrisons The Best White Chocolate Cookies
200g

£2.60
£13.00/kg

Tesco Finest Chocolate Orange Cookies 200G
200g

£2.75
£13.75/kg

1.06x

COMPARABLE
0.69

Market Street White Finger Rolls
6st

£0.99
£0.17/st

Tesco Big Bite Soft White Rolls 6 Pack
6st

£1.45
£0.24/st

1.46x

COMPARABLE
0.83

Morrisons Almond Unsweetened Uht
1000ml

£1.30
£1.30/l

Tesco Unsweetened Almond Drink 1L
1000ml

£1.50
£1.50/l

1.15x

EQUIVALENT
0.95

Market Street Tiger Bloomer
800g

£1.60
£2.00/kg

Tesco Tiger Bloomer 800G
800g

£1.55
£1.94/kg

0.97x

EQUIVALENT
0.85

Morrisons The Best Cumberland Chipolatas 12 Pack 375g
375g

£3.25
£8.67/kg

Tesco 12 Cumberland Chicken Chipolatas 375g
375g

£2.65
£7.07/kg

0.82x

EQUIVALENT
0.93

Morrisons Ready To Eat Flame Grilled Chicken Breast Slices 160g
160g

£3.00
£18.75/kg

Tesco Flamegrilled Roast Chicken Slices 160g
160g

£3.25
£20.31/kg

1.08x

EQUIVALENT
0.94

Morrisons The Best Dry Cured Unsmoked Back Bacon
220g

£3.25
£14.77/kg

Tesco Finest Signature Cure 6 Unsmoked Back Bacon 240g
240g

£4.25
£17.71/kg

1.20x