Morrisons vs Aldi — own-label (Basket B) pairs

Morrisons vs Aldi — own-label (Basket B)

An illustrative selection of 100 matched pairs between Morrisons and Aldi in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 230 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 45 EQUIVALENT · 55 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio on 100 clean pairs shown (no data-quality flags): 0.82×

showing 100 of 230 pairs · 100 clean · 0 flagged (shown below for your eyeball). A ratio > 1 means Aldi is dearer per unit than Morrisons.

Clean pairs (100)

Match type	Morrisons product	Morrisons price	Aldi product	Aldi price	Aldi/Morr per-unit
COMPARABLE 0.81	Morrisons 2 Smoked Haddock Fillets 220g	£6.10 £27.73/kg	Boneless Smoked Haddock Fillets 2 Pack 230g	£4.49 £19.52/kg	0.70x
EQUIVALENT 0.82	Morrisons Smoked Haddock Fillet Fishcakes 270g	£2.50 £9.26/kg	Haddock Fishcakes 2 Pack 270g	£1.65 £6.11/kg	0.66x
COMPARABLE 0.68	Morrisons Sweetcure Smoked Mackerel Fillets 191g	£4.78 £25.03/kg	Hot Smoked Peppered Mackerel Fillets 200g	£3.29 £16.45/kg	0.66x
COMPARABLE 0.82	Morrisons British Chicken Wings 1000g	£2.15 £2.15/kg	Chicken Wings 1000g	£2.15 £2.15/kg	1.00x
EQUIVALENT 0.88	Morrisons The Best Pork Chipolatas 12 Pack 375g 375g	£3.25 £8.67/kg	Pork Chipolata Sausages 12 Pack 380g	£2.29 £6.03/kg	0.70x
COMPARABLE 0.71	Morrisons Scottish Sirloin Steak 227g	£7.00 £30.84/kg	100% British Sirloin Steak 30 Day Matured 230g	£5.99 £26.04/kg	0.84x
EQUIVALENT 0.71	Morrisons Savers Unsmoked Streaky Bacon 275g	£1.69 £6.15/kg	Unsmoked Streaky Bacon Rashers 12 Pack* 290g	£1.25 £4.31/kg	0.70x
EQUIVALENT 0.81	Morrisons British Diced Chicken Breast Fillets 600g 600g	£4.69 £7.82/kg	Diced Chicken Breast 600g	£3.99 £6.65/kg	0.85x
EQUIVALENT 0.81	Morrisons Savers Smoked Back Bacon 300g 300g	£1.25 £4.17/kg	Smoked Back Bacon Rashers 290g	£1.25 £4.31/kg	1.03x
COMPARABLE 0.67	Morrisons The Best Dry Cured 14 Unsmoked Streaky Bacon 210g 210g	£3.25 £15.48/kg	Unsmoked Bacon Lardons 200g	£1.79 £8.95/kg	0.58x
EQUIVALENT 0.78	Market Street British Minced Beef 550g	£6.60 £12.00/kg	British Beef Mince 20% Fat 500g	£3.25 £6.50/kg	0.54x
COMPARABLE 0.82	Morrisons 2 Unsmoked Horseshoe Gammon Steaks 450g	£4.50 £10.00/kg	Unsmoked Gammon Steaks 2 Pack 450g	£2.99 £6.64/kg	0.66x
EQUIVALENT 1.00	Morrisons Market Street Extra Large Whole Chicken 2.15kg 2150g	£7.30 £3.40/kg	Extra Large Whole Chicken 2150g	£5.49 £2.55/kg	0.75x
COMPARABLE 0.72	Morrisons The Butcher's On Market Street British Pork Loin Medallions 380g 380g	£4.25 £11.18/kg	British Lean Pork Loin Medallions 400g	£3.69 £9.22/kg	0.82x
EQUIVALENT 0.88	Morrisons The Best Cumberland Chipolatas 12 Pack 375g 375g	£3.25 £8.67/kg	British Cumberland Pork Chipolatas 12 Pack 380g	£2.29 £6.03/kg	0.70x
COMPARABLE 0.78	Morrisons 26 Pork Cocktail Sausages 390g 390g	£2.19 £5.62/kg	Pork Cocktail Sausages 40 Pack 400g	£1.99 £4.97/kg	0.89x
COMPARABLE 0.68	Morrisons The Best Wiltshire Cured 8 Oak Smoked Back Bacon 240g	£3.75 £15.62/kg	Lean Smoked Bacon 8 Pack 250g	£1.89 £7.56/kg	0.48x
EQUIVALENT 0.96	Morrisons Scottish Large Whole Chicken 1800g	£5.29 £2.94/kg	Large Whole Chicken 1850g	£4.79 £2.59/kg	0.88x
EQUIVALENT 0.93	Morrisons The Best 10 Thick Pork Sausages 600g 600g	£4.25 £7.08/kg	Pork Sausages 10 Pack 670g	£3.49 £5.21/kg	0.74x
COMPARABLE 0.89	Morrisons 24 British Beef Meatballs 645g	£4.25 £6.59/kg	British Beef Meatballs 24 Pack 680g	£4.99 £7.34/kg	1.11x
EQUIVALENT 0.83	Morrisons Baby Watermelon 1st	£2.40 £2.40/st	Mini Watermelon 1st	£1.89 £1.89/st	0.79x
COMPARABLE 0.84	Morrisons Watermelon 1st	£3.75 £3.75/st	Mini Watermelon 1st	£1.89 £1.89/st	0.50x
EQUIVALENT 0.83	Morrisons Savers Strawberries 227g 227g	£1.19 £5.24/kg	Wonky Strawberries 230g	£1.19 £5.17/kg	0.99x
COMPARABLE 0.71	Jazz Juniors Apples 6 pack 6st	£1.80 £0.30/st	Jazz Apples 6st	£2.19 £0.36/st	1.22x
EQUIVALENT 1.00	Morrisons Pink Lady Apples 6st	£2.90 £0.48/st	Pink Lady Apples 6st	£2.85 £0.48/st	0.98x
COMPARABLE 0.80	Morrisons Pineapple 300g	£2.50 £8.33/kg	Pineapple Chunks 300g	£1.49 £4.97/kg	0.60x
EQUIVALENT 0.83	Morrisons Watermelon 300g	£2.50 £8.33/kg	Watermelon Fans 300g	£1.39 £4.63/kg	0.56x
COMPARABLE 0.68	Morrisons The Best Cod & Parsley Fishcakes 290g	£2.95 £10.17/kg	Melt In The Middle Cod & Pea Fishcakes 2 Pack 290g	£2.29 £7.90/kg	0.78x
EQUIVALENT 0.88	Morrisons 4 Chicken & Vegetable Pies 568g 568g	£2.13 £3.75/kg	Chicken & Vegetable Pies 4 Pack 570g	£1.99 £3.49/kg	0.93x
EQUIVALENT 0.87	Morrisons Italian Tomato & Mascarpone Pasta Sauce 350g	£2.25 £6.43/kg	Tomato & Mascarpone Pasta Sauce 350g	£1.29 £3.69/kg	0.57x
EQUIVALENT 0.78	Morrisons Reduced Sugar Fine Cut Orange Marmalade 415g	£1.00 £2.41/kg	Fine Cut Orange Marmalade 450g	£0.89 £1.98/kg	0.82x
COMPARABLE 0.93	Morrisons Smooth Peanut Butter 1000g	£3.99 £3.99/kg	Smooth 100% Peanut Butter 1kg	£3.99 £3.99/kg	1.00x
COMPARABLE 0.77	Morrisons Squeezy Pure Clear Honey 454g 454g	£1.95 £4.30/kg	Clear Honey 454g	£0.99 £2.18/kg	0.51x
COMPARABLE 0.75	Morrisons Butter Beans In Water (400g) 240g	£0.45 £1.88/kg	Red Kidney Beans in Water 240g	£0.39 £1.63/kg	0.87x
EQUIVALENT 1.00	Morrisons Sweetheart Cabbage 1st	£0.75 £0.75/st	Sweetheart Cabbage 1st	£0.75 £0.75/st	1.00x
EQUIVALENT 0.82	Morrisons The Best Extra Fine Green Beans 200g 200g	£1.65 £8.25/kg	Extra Fine Beans 220g 220g	£1.49 £6.77/kg	0.82x
EQUIVALENT 1.00	Morrisons Brown Onions 1kg 1000g	£0.99 £0.99/kg	Brown Onions 1000g	£0.99 £0.99/kg	1.00x
COMPARABLE 0.69	Morrisons Mashed Potato 400g 400g	£0.98 £2.45/kg	British Potatoes Mashed Potato 400g	£1.59 £3.98/kg	1.62x
EQUIVALENT 0.89	Morrisons Crispy Salad 120g 120g	£1.00 £8.33/kg	Crispy Leaf Salad 120g	£0.85 £7.08/kg	0.85x
COMPARABLE 0.74	Morrisons BBQ Baby Potatoes 400g	£2.50 £6.25/kg	Prepped Baby Potatoes 390g	£0.89 £2.28/kg	0.37x
COMPARABLE 0.71	Morrisons Mixed Leaf Salad 100g 100g	£1.00 £10.00/kg	Baby Leaf Salad 90g	£0.65 £7.22/kg	0.72x
EQUIVALENT 1.00	Morrisons Iceberg Lettuce 1st	£0.89 £0.89/st	Iceberg Lettuce 1st	£0.89 £0.89/st	1.00x
COMPARABLE 0.80	Morrisons Sugar Snap Peas 150g 150g	£1.39 £9.27/kg	British Sugar Snap Peas 160g	£1.19 £7.44/kg	0.80x
EQUIVALENT 1.00	Morrisons Bistro Salad 160g	£1.40 £8.75/kg	Bistro Salad 160g	£0.89 £5.56/kg	0.64x
COMPARABLE 0.97	Morrisons Baby Plum Tomatoes 250g 250g	£0.75 £3.00/kg	Baby Plum Tomatoes 250g	£0.75 £3.00/kg	1.00x
COMPARABLE 0.75	Market Street Wholemeal Tin Bread 800g	£1.50 £1.88/kg	Medium Sliced Wholemeal Bread 800g	£0.55 £0.69/kg	0.37x
EQUIVALENT 0.85	Market Street Sliced White Bread 800g	£1.40 £1.75/kg	Medium Sliced White Bread 800g	£0.55 £0.69/kg	0.39x
COMPARABLE 0.94	Morrisons Wok Ready Udon Noodles 300g	£1.05 £3.50/kg	Ready to Wok Udon Noodles 300g	£0.85 £2.83/kg	0.81x
COMPARABLE 0.78	Morrisons 25 Cheese & Onion Rolls 325g 325g	£1.50 £4.62/kg	Cheese & Onion Rolls 6 Pack 360g	£1.75 £4.86/kg	1.05x
COMPARABLE 0.74	Morrisons Lighter Hot Chocolate Instant Drink 300g 300g	£3.25 £10.83/kg	Light Mint Hot Chocolate 300g	£1.69 £5.63/kg	0.52x
EQUIVALENT 0.84	Morrisons Fusilli 1000g	£1.19 £1.19/kg	Fusilli Pasta 1kg 1000g	£1.19 £1.19/kg	1.00x
EQUIVALENT 0.93	Morrisons Savers Instant Hot Chocolate Drink 400g	£1.69 £4.22/kg	Instant Hot Chocolate Drink 400g	£1.69 £4.22/kg	1.00x
COMPARABLE 0.74	Morrisons Wholemeal Bread 400g	£1.10 £2.75/kg	Wholemeal Medium Sliced Loaf 400g	£0.59 £1.47/kg	0.54x
COMPARABLE 0.69	Market Street Tiger Bloomer 800g	£1.60 £2.00/kg	The Great Crusty Sliced Tiger Bloomer 800g	£1.49 £1.86/kg	0.93x
EQUIVALENT 1.00	Morrisons Wholemeal Rolls 6st	£0.49 £0.08/st	Wholemeal Rolls 6st	£0.45 £0.07/st	0.92x
EQUIVALENT 0.87	Morrisons Spaghetti 500g 500g	£0.75 £1.50/kg	Everyday Essentials Spaghetti Pasta 500g 500g	£0.28 £0.56/kg	0.37x
COMPARABLE 0.69	Market Street Tiger Bloomer 800g	£1.60 £2.00/kg	The Great Crusty Sliced Tiger Bloomer 800g	£1.49 £1.86/kg	0.93x
EQUIVALENT 0.82	Morrisons Super Toastie White Bread 800g	£0.75 £0.94/kg	White Toastie Sliced Loaf 800g	£0.75 £0.94/kg	1.00x
COMPARABLE 0.81	Morrisons Thick Sliced Tiger Bloomer 800g 800g	£2.00 £2.50/kg	The Great Crusty Sliced Tiger Bloomer 800g	£1.49 £1.86/kg	0.74x
COMPARABLE 0.82	Morrisons 6 Fresh Bake Pork Sausage Rolls 360g	£2.40 £6.67/kg	Sausage Rolls 6 Pack 360g	£1.55 £4.31/kg	0.65x
COMPARABLE 0.84	Morrisons Wok Ready Medium Noodles 300g	£1.00 £3.33/kg	Ready to wok Noodles 300g	£0.85 £2.83/kg	0.85x
COMPARABLE 0.78	Market Street Cheese Filled Rolls 4st	£1.30 £0.33/st	Cheese Topped Rolls 4st	£1.25 £0.31/st	0.96x
COMPARABLE 0.76	Morrisons Free From Milk Chocolate Buttons 119g	£2.50 £21.01/kg	Giant Caramel Chocolate Buttons 120g	£0.99 £8.25/kg	0.39x
EQUIVALENT 0.91	Morrisons Strawberry Pencils 75g 75g	£0.65 £8.67/kg	Strawberry Pencils Sweets 80g	£0.45 £5.62/kg	0.65x
EQUIVALENT 0.88	Morrisons Free From Milk Chocolate Buttons 119g	£2.50 £21.01/kg	Giant Milk Chocolate Buttons 120g	£0.99 £8.25/kg	0.39x
COMPARABLE 0.72	Morrisons Dark Chocolate 200g	£2.30 £11.50/kg	Wholenut Chocolate 200g	£1.95 £9.75/kg	0.85x
COMPARABLE 0.69	Morrisons Milk Chocolate 200g	£2.30 £11.50/kg	Milk Chocolate Mini Tablets 5 Pack 200g	£2.69 £13.45/kg	1.17x
COMPARABLE 0.72	Morrisons Milk Chocolate 200g	£2.30 £11.50/kg	Milk Chocolate Sticks 11 Pack 200g	£1.89 £9.45/kg	0.82x
COMPARABLE 0.80	Morrisons The Best All Butter Sticky Toffee Pudding 440g 440g	£4.50 £10.23/kg	Sticky Toffee Pudding 450g	£2.49 £5.53/kg	0.54x
COMPARABLE 0.79	Morrisons French Camembert 250g 250g	£2.79 £11.16/kg	Baked Camembert French Cheese 250g	£2.59 £10.36/kg	0.93x
COMPARABLE 0.68	Morrisons British Roast Beef Slices 90g 90g	£2.50 £27.78/kg	100% British Beef Roasted Topside of Beef 5 Slices 100g	£2.49 £24.90/kg	0.90x
EQUIVALENT 0.77	Morrisons Strawberry Trifles 405g	£2.25 £5.56/kg	Strawberry Trifles 3 Pack 380g	£1.69 £4.45/kg	0.80x
EQUIVALENT 0.88	Morrisons Low Fat Greek Style Yogurt 500g	£1.15 £2.30/kg	Greek Style Yogurt 500g	£0.95 £1.90/kg	0.83x
EQUIVALENT 1.00	Morrisons Fat Free Natural Yogurt 500g	£1.15 £2.30/kg	Fat Free Natural Yogurt 500g	£0.55 £1.10/kg	0.48x
EQUIVALENT 0.79	Morrisons Savers Long Life Skimmed Milk 1000ml	£0.69 £0.69/l	Skimmed UHT Milk 1000ml	£0.69 £0.69/l	1.00x
COMPARABLE 0.72	Morrisons Scottish Semi Skimmed Milk 6 Pint 3408ml	£2.40 £0.70/l	Semi Skimmed Milk 1.7% Fat 3410ml	£2.40 £0.70/l	1.00x
COMPARABLE 0.77	Morrisons Scottish Semi Skimmed Milk 2.27L 2270ml	£1.65 £0.73/l	Semi Skimmed Milk 1.7% Fat 2270ml	£1.65 £0.73/l	1.00x
EQUIVALENT 0.78	Morrisons Savers Wafer Thin Cooked Ham 400g	£1.89 £4.72/kg	Wafer Thin British Cooked Ham 40 Slices 400g	£1.89 £4.72/kg	1.00x
COMPARABLE 0.70	Morrisons Proscuitto Cotto 120g	£2.50 £20.83/kg	Italian Proscuitto 9 Slices 120g	£1.89 £15.75/kg	0.76x
EQUIVALENT 0.84	Morrisons 100% Fruit Smooth Orange Juice 1L 1000ml	£2.00 £2.00/l	100% Freshly Squeezed Smooth Orange Juice 1000ml	£2.59 £2.59/l	1.29x
COMPARABLE 0.73	Morrisons Orange Juice with Bits From Concentrate 1000ml	£1.50 £1.50/l	100% Freshly Squeezed Orange Juice with Bits 1000ml	£2.59 £2.59/l	1.73x
EQUIVALENT 0.84	Morrisons The Best Colombian Instant Coffee 100g 100g	£3.50 £35.00/kg	Colombian Instant Coffee Strength No 4 100g 100g	£2.69 £26.90/kg	0.77x
COMPARABLE 0.74	Morrisons Sun Lotion SPF50 200ml	£6.00 £30.00/l	Moisturising Sun Lotion SPF 30 200ml	£2.95 £14.75/l	0.49x
COMPARABLE 0.79	Morrisons Kids Sensitive Sun Spray Spf50+ 200ml	£6.00 £30.00/l	Sun Dry Mist Spray SPF50+ 200ml	£2.99 £14.95/l	0.50x
EQUIVALENT 0.82	Morrisons Triple Blade Disposable Razors 4st	£2.50 £0.62/st	3 Blade Disposable Razor 4 Pack 4st	£1.45 £0.36/st	0.58x
EQUIVALENT 1.00	Morrisons After Sun Lotion 200ml	£3.75 £18.75/l	After Sun Lotion 200ml	£1.99 £9.95/l	0.53x
COMPARABLE 0.69	Morrisons Olive Oil 250ml	£3.10 £12.40/l	Basil Infused Olive Oil 250ml	£2.49 £9.96/l	0.80x
EQUIVALENT 0.95	Morrisons Pork Cocktail Sausages 40 Pack 400g	£1.75 £4.38/kg	Pork Cocktail Sausages 40 Pack 400g	£1.99 £4.97/kg	1.14x
EQUIVALENT 0.90	Morrisons Strawberry Crisp 500g 500g	£2.10 £4.20/kg	Strawberry Crisp Cereal 500g	£1.59 £3.18/kg	0.76x
COMPARABLE 0.71	Morrisons Scottish Semi Skimmed Milk 2 Pint 1136ml	£1.20 £1.06/l	British Semi Skimmed Milk 1.8% Fat 1140ml	£1.20 £1.05/l	1.00x
COMPARABLE 0.79	Morrisons Market Street British Chicken Thighs 1kg 1000g	£3.40 £3.40/kg	Chicken Thighs 1000g	£2.99 £2.99/kg	0.88x
EQUIVALENT 0.90	Morrisons Bramley Apple Crumble 500g	£4.00 £8.00/kg	Bramley Apple Family Crumble 500g	£2.99 £5.98/kg	0.75x
EQUIVALENT 0.92	Morrisons Macaroni Cheese 395g	£1.00 £2.53/kg	Macaroni Cheese 400g	£2.79 £6.97/kg	2.76x
COMPARABLE 0.80	Morrisons 12 Beef Meatballs 5% Fat 340g	£4.15 £12.21/kg	British Beef Meatballs 12 Pack 340g	£2.99 £8.79/kg	0.72x
COMPARABLE 0.91	Morrisons Peanut Butter Crunchy 1000g	£3.99 £3.99/kg	Crunchy 100% Peanut Butter 1kg	£3.99 £3.99/kg	1.00x
EQUIVALENT 0.80	Morrisons Market Street British Boneless Chicken Thigh Fillets 600g 600g	£5.75 £9.58/kg	Chicken Thigh Fillets 600g	£4.39 £7.32/kg	0.76x
COMPARABLE 0.75	Morrisons Whole Watermelon 1st	£3.75 £3.75/st	Mini Watermelon 1st	£1.89 £1.89/st	0.50x
COMPARABLE 0.72	Morrisons 2 Smoked Horseshoe Gammon Steaks 450g	£4.50 £10.00/kg	Unsmoked Gammon Steaks 2 Pack 450g	£2.99 £6.64/kg	0.66x
COMPARABLE 0.71	Morrisons Chicken Thighs 1000g	£3.50 £3.50/kg	Chicken Thigh Fillets 900g	£5.39 £5.99/kg	1.71x
COMPARABLE 0.73	Morrisons British Chicken Breast Fillets 330g 330g	£2.52 £7.64/kg	Chicken Breast Fillets 2 Pack 300g	£2.29 £7.63/kg	1.00x

Match
type

Morrisons product

Morrisons
price

Aldi product

Aldi
price

Aldi/Morr
per-unit

Flags

COMPARABLE
0.81

Morrisons 2 Smoked Haddock Fillets
220g

£6.10
£27.73/kg

Boneless Smoked Haddock Fillets 2 Pack
230g

£4.49
£19.52/kg

0.70x

EQUIVALENT
0.82

Morrisons Smoked Haddock Fillet Fishcakes
270g

£2.50
£9.26/kg

Haddock Fishcakes 2 Pack
270g

£1.65
£6.11/kg

0.66x

COMPARABLE
0.68

Morrisons Sweetcure Smoked Mackerel Fillets
191g

£4.78
£25.03/kg

Hot Smoked Peppered Mackerel Fillets
200g

£3.29
£16.45/kg

0.66x

COMPARABLE
0.82

Morrisons British Chicken Wings
1000g

£2.15
£2.15/kg

Chicken Wings
1000g

£2.15
£2.15/kg

1.00x

EQUIVALENT
0.88

Morrisons The Best Pork Chipolatas 12 Pack 375g
375g

£3.25
£8.67/kg

Pork Chipolata Sausages 12 Pack
380g

£2.29
£6.03/kg

0.70x

COMPARABLE
0.71

Morrisons Scottish Sirloin Steak
227g

£7.00
£30.84/kg

100% British Sirloin Steak 30 Day Matured
230g

£5.99
£26.04/kg

0.84x

EQUIVALENT
0.71

Morrisons Savers Unsmoked Streaky Bacon
275g

£1.69
£6.15/kg

Unsmoked Streaky Bacon Rashers 12 Pack*
290g

£1.25
£4.31/kg

0.70x

EQUIVALENT
0.81

Morrisons British Diced Chicken Breast Fillets 600g
600g

£4.69
£7.82/kg

Diced Chicken Breast
600g

£3.99
£6.65/kg

0.85x

EQUIVALENT
0.81

Morrisons Savers Smoked Back Bacon 300g
300g

£1.25
£4.17/kg

Smoked Back Bacon Rashers
290g

£1.25
£4.31/kg

1.03x

COMPARABLE
0.67

Morrisons The Best Dry Cured 14 Unsmoked Streaky Bacon 210g
210g

£3.25
£15.48/kg

Unsmoked Bacon Lardons
200g

£1.79
£8.95/kg

0.58x

EQUIVALENT
0.78

Market Street British Minced Beef
550g

£6.60
£12.00/kg

British Beef Mince 20% Fat
500g

£3.25
£6.50/kg

0.54x

COMPARABLE
0.82

Morrisons 2 Unsmoked Horseshoe Gammon Steaks
450g

£4.50
£10.00/kg

Unsmoked Gammon Steaks 2 Pack
450g

£2.99
£6.64/kg

0.66x

EQUIVALENT
1.00

Morrisons Market Street Extra Large Whole Chicken 2.15kg
2150g

£7.30
£3.40/kg

Extra Large Whole Chicken
2150g

£5.49
£2.55/kg

0.75x

COMPARABLE
0.72

Morrisons The Butcher's On Market Street British Pork Loin Medallions 380g
380g

£4.25
£11.18/kg

British Lean Pork Loin Medallions
400g

£3.69
£9.22/kg

0.82x

EQUIVALENT
0.88

Morrisons The Best Cumberland Chipolatas 12 Pack 375g
375g

£3.25
£8.67/kg

British Cumberland Pork Chipolatas 12 Pack
380g

£2.29
£6.03/kg

0.70x

COMPARABLE
0.78

Morrisons 26 Pork Cocktail Sausages 390g
390g

£2.19
£5.62/kg

Pork Cocktail Sausages 40 Pack
400g

£1.99
£4.97/kg

0.89x

COMPARABLE
0.68

Morrisons The Best Wiltshire Cured 8 Oak Smoked Back Bacon
240g

£3.75
£15.62/kg

Lean Smoked Bacon 8 Pack
250g

£1.89
£7.56/kg

0.48x

EQUIVALENT
0.96

Morrisons Scottish Large Whole Chicken
1800g

£5.29
£2.94/kg

Large Whole Chicken
1850g

£4.79
£2.59/kg

0.88x

EQUIVALENT
0.93

Morrisons The Best 10 Thick Pork Sausages 600g
600g

£4.25
£7.08/kg

Pork Sausages 10 Pack
670g

£3.49
£5.21/kg

0.74x

COMPARABLE
0.89

Morrisons 24 British Beef Meatballs
645g

£4.25
£6.59/kg

British Beef Meatballs 24 Pack
680g

£4.99
£7.34/kg

1.11x

EQUIVALENT
0.83

Morrisons Baby Watermelon
1st

£2.40
£2.40/st

Mini Watermelon
1st

£1.89
£1.89/st

0.79x

COMPARABLE
0.84

Morrisons Watermelon
1st

£3.75
£3.75/st

Mini Watermelon
1st

£1.89
£1.89/st

0.50x

EQUIVALENT
0.83

Morrisons Savers Strawberries 227g
227g

£1.19
£5.24/kg

Wonky Strawberries
230g

£1.19
£5.17/kg

0.99x

COMPARABLE
0.71

Jazz Juniors Apples 6 pack
6st

£1.80
£0.30/st

Jazz Apples
6st

£2.19
£0.36/st

1.22x

EQUIVALENT
1.00

Morrisons Pink Lady Apples
6st

£2.90
£0.48/st

Pink Lady Apples
6st

£2.85
£0.48/st

0.98x

COMPARABLE
0.80

Morrisons Pineapple
300g

£2.50
£8.33/kg

Pineapple Chunks
300g

£1.49
£4.97/kg

0.60x

EQUIVALENT
0.83

Morrisons Watermelon
300g

£2.50
£8.33/kg

Watermelon Fans
300g

£1.39
£4.63/kg

0.56x

COMPARABLE
0.68

Morrisons The Best Cod & Parsley Fishcakes
290g

£2.95
£10.17/kg

Melt In The Middle Cod & Pea Fishcakes 2 Pack
290g

£2.29
£7.90/kg

0.78x

EQUIVALENT
0.88

Morrisons 4 Chicken & Vegetable Pies 568g
568g

£2.13
£3.75/kg

Chicken & Vegetable Pies 4 Pack
570g

£1.99
£3.49/kg

0.93x

EQUIVALENT
0.87

Morrisons Italian Tomato & Mascarpone Pasta Sauce
350g

£2.25
£6.43/kg

Tomato & Mascarpone Pasta Sauce
350g

£1.29
£3.69/kg

0.57x

EQUIVALENT
0.78

Morrisons Reduced Sugar Fine Cut Orange Marmalade
415g

£1.00
£2.41/kg

Fine Cut Orange Marmalade
450g

£0.89
£1.98/kg

0.82x

COMPARABLE
0.93

Morrisons Smooth Peanut Butter
1000g

£3.99
£3.99/kg

Smooth 100% Peanut Butter
1kg

£3.99
£3.99/kg

1.00x

COMPARABLE
0.77

Morrisons Squeezy Pure Clear Honey 454g
454g

£1.95
£4.30/kg

Clear Honey
454g

£0.99
£2.18/kg

0.51x

COMPARABLE
0.75

Morrisons Butter Beans In Water (400g)
240g

£0.45
£1.88/kg

Red Kidney Beans in Water
240g

£0.39
£1.63/kg

0.87x

EQUIVALENT
1.00

Morrisons Sweetheart Cabbage
1st

£0.75
£0.75/st

Sweetheart Cabbage
1st

£0.75
£0.75/st

1.00x

EQUIVALENT
0.82

Morrisons The Best Extra Fine Green Beans 200g
200g

£1.65
£8.25/kg

Extra Fine Beans 220g
220g

£1.49
£6.77/kg

0.82x

EQUIVALENT
1.00

Morrisons Brown Onions 1kg
1000g

£0.99
£0.99/kg

Brown Onions
1000g

£0.99
£0.99/kg

1.00x

COMPARABLE
0.69

Morrisons Mashed Potato 400g
400g

£0.98
£2.45/kg

British Potatoes Mashed Potato
400g

£1.59
£3.98/kg

1.62x

EQUIVALENT
0.89

Morrisons Crispy Salad 120g
120g

£1.00
£8.33/kg

Crispy Leaf Salad
120g

£0.85
£7.08/kg

0.85x

COMPARABLE
0.74

Morrisons BBQ Baby Potatoes
400g

£2.50
£6.25/kg

Prepped Baby Potatoes
390g

£0.89
£2.28/kg

0.37x

COMPARABLE
0.71

Morrisons Mixed Leaf Salad 100g
100g

£1.00
£10.00/kg

Baby Leaf Salad
90g

£0.65
£7.22/kg

0.72x

EQUIVALENT
1.00

Morrisons Iceberg Lettuce
1st

£0.89
£0.89/st

Iceberg Lettuce
1st

£0.89
£0.89/st

1.00x

COMPARABLE
0.80

Morrisons Sugar Snap Peas 150g
150g

£1.39
£9.27/kg

British Sugar Snap Peas
160g

£1.19
£7.44/kg

0.80x

EQUIVALENT
1.00

Morrisons Bistro Salad
160g

£1.40
£8.75/kg

Bistro Salad
160g

£0.89
£5.56/kg

0.64x

COMPARABLE
0.97

Morrisons Baby Plum Tomatoes 250g
250g

£0.75
£3.00/kg

Baby Plum Tomatoes
250g

£0.75
£3.00/kg

1.00x

COMPARABLE
0.75

Market Street Wholemeal Tin Bread
800g

£1.50
£1.88/kg

Medium Sliced Wholemeal Bread
800g

£0.55
£0.69/kg

0.37x

EQUIVALENT
0.85

Market Street Sliced White Bread
800g

£1.40
£1.75/kg

Medium Sliced White Bread
800g

£0.55
£0.69/kg

0.39x

COMPARABLE
0.94

Morrisons Wok Ready Udon Noodles
300g

£1.05
£3.50/kg

Ready to Wok Udon Noodles
300g

£0.85
£2.83/kg

0.81x

COMPARABLE
0.78

Morrisons 25 Cheese & Onion Rolls 325g
325g

£1.50
£4.62/kg

Cheese & Onion Rolls 6 Pack
360g

£1.75
£4.86/kg

1.05x

COMPARABLE
0.74

Morrisons Lighter Hot Chocolate Instant Drink 300g
300g

£3.25
£10.83/kg

Light Mint Hot Chocolate
300g

£1.69
£5.63/kg

0.52x

EQUIVALENT
0.84

Morrisons Fusilli
1000g

£1.19
£1.19/kg

Fusilli Pasta 1kg
1000g

£1.19
£1.19/kg

1.00x

EQUIVALENT
0.93

Morrisons Savers Instant Hot Chocolate Drink
400g

£1.69
£4.22/kg

Instant Hot Chocolate Drink
400g

£1.69
£4.22/kg

1.00x

COMPARABLE
0.74

Morrisons Wholemeal Bread
400g

£1.10
£2.75/kg

Wholemeal Medium Sliced Loaf
400g

£0.59
£1.47/kg

0.54x

COMPARABLE
0.69

Market Street Tiger Bloomer
800g

£1.60
£2.00/kg

The Great Crusty Sliced Tiger Bloomer
800g

£1.49
£1.86/kg

0.93x

EQUIVALENT
1.00

Morrisons Wholemeal Rolls
6st

£0.49
£0.08/st

Wholemeal Rolls
6st

£0.45
£0.07/st

0.92x

EQUIVALENT
0.87

Morrisons Spaghetti 500g
500g

£0.75
£1.50/kg

Everyday Essentials Spaghetti Pasta 500g
500g

£0.28
£0.56/kg

0.37x

COMPARABLE
0.69

Market Street Tiger Bloomer
800g

£1.60
£2.00/kg

The Great Crusty Sliced Tiger Bloomer
800g

£1.49
£1.86/kg

0.93x

EQUIVALENT
0.82

Morrisons Super Toastie White Bread
800g

£0.75
£0.94/kg

White Toastie Sliced Loaf
800g

£0.75
£0.94/kg

1.00x

COMPARABLE
0.81

Morrisons Thick Sliced Tiger Bloomer 800g
800g

£2.00
£2.50/kg

The Great Crusty Sliced Tiger Bloomer
800g

£1.49
£1.86/kg

0.74x

COMPARABLE
0.82

Morrisons 6 Fresh Bake Pork Sausage Rolls
360g

£2.40
£6.67/kg

Sausage Rolls 6 Pack
360g

£1.55
£4.31/kg

0.65x

COMPARABLE
0.84

Morrisons Wok Ready Medium Noodles
300g

£1.00
£3.33/kg

Ready to wok Noodles
300g

£0.85
£2.83/kg

0.85x

COMPARABLE
0.78

Market Street Cheese Filled Rolls
4st

£1.30
£0.33/st

Cheese Topped Rolls
4st

£1.25
£0.31/st

0.96x

COMPARABLE
0.76

Morrisons Free From Milk Chocolate Buttons
119g

£2.50
£21.01/kg

Giant Caramel Chocolate Buttons
120g

£0.99
£8.25/kg

0.39x

EQUIVALENT
0.91

Morrisons Strawberry Pencils 75g
75g

£0.65
£8.67/kg

Strawberry Pencils Sweets
80g

£0.45
£5.62/kg

0.65x

EQUIVALENT
0.88

Morrisons Free From Milk Chocolate Buttons
119g

£2.50
£21.01/kg

Giant Milk Chocolate Buttons
120g

£0.99
£8.25/kg

0.39x

COMPARABLE
0.72

Morrisons Dark Chocolate
200g

£2.30
£11.50/kg

Wholenut Chocolate
200g

£1.95
£9.75/kg

0.85x

COMPARABLE
0.69

Morrisons Milk Chocolate
200g

£2.30
£11.50/kg

Milk Chocolate Mini Tablets 5 Pack
200g

£2.69
£13.45/kg

1.17x

COMPARABLE
0.72

Morrisons Milk Chocolate
200g

£2.30
£11.50/kg

Milk Chocolate Sticks 11 Pack
200g

£1.89
£9.45/kg

0.82x

COMPARABLE
0.80

Morrisons The Best All Butter Sticky Toffee Pudding 440g
440g

£4.50
£10.23/kg

Sticky Toffee Pudding
450g

£2.49
£5.53/kg

0.54x

COMPARABLE
0.79

Morrisons French Camembert 250g
250g

£2.79
£11.16/kg

Baked Camembert French Cheese
250g

£2.59
£10.36/kg

0.93x

COMPARABLE
0.68

Morrisons British Roast Beef Slices 90g
90g

£2.50
£27.78/kg

100% British Beef Roasted Topside of Beef 5 Slices
100g

£2.49
£24.90/kg

0.90x

EQUIVALENT
0.77

Morrisons Strawberry Trifles
405g

£2.25
£5.56/kg

Strawberry Trifles 3 Pack
380g

£1.69
£4.45/kg

0.80x

EQUIVALENT
0.88

Morrisons Low Fat Greek Style Yogurt
500g

£1.15
£2.30/kg

Greek Style Yogurt
500g

£0.95
£1.90/kg

0.83x

EQUIVALENT
1.00

Morrisons Fat Free Natural Yogurt
500g

£1.15
£2.30/kg

Fat Free Natural Yogurt
500g

£0.55
£1.10/kg

0.48x

EQUIVALENT
0.79

Morrisons Savers Long Life Skimmed Milk
1000ml

£0.69
£0.69/l

Skimmed UHT Milk
1000ml

£0.69
£0.69/l

1.00x

COMPARABLE
0.72

Morrisons Scottish Semi Skimmed Milk 6 Pint
3408ml

£2.40
£0.70/l

Semi Skimmed Milk 1.7% Fat
3410ml

£2.40
£0.70/l

1.00x

COMPARABLE
0.77

Morrisons Scottish Semi Skimmed Milk 2.27L
2270ml

£1.65
£0.73/l

Semi Skimmed Milk 1.7% Fat
2270ml

£1.65
£0.73/l

1.00x

EQUIVALENT
0.78

Morrisons Savers Wafer Thin Cooked Ham
400g

£1.89
£4.72/kg

Wafer Thin British Cooked Ham 40 Slices
400g

£1.89
£4.72/kg

1.00x

COMPARABLE
0.70

Morrisons Proscuitto Cotto
120g

£2.50
£20.83/kg

Italian Proscuitto 9 Slices
120g

£1.89
£15.75/kg

0.76x

EQUIVALENT
0.84

Morrisons 100% Fruit Smooth Orange Juice 1L
1000ml

£2.00
£2.00/l

100% Freshly Squeezed Smooth Orange Juice
1000ml

£2.59
£2.59/l

1.29x

COMPARABLE
0.73

Morrisons Orange Juice with Bits From Concentrate
1000ml

£1.50
£1.50/l

100% Freshly Squeezed Orange Juice with Bits
1000ml

£2.59
£2.59/l

1.73x

EQUIVALENT
0.84

Morrisons The Best Colombian Instant Coffee 100g
100g

£3.50
£35.00/kg

Colombian Instant Coffee Strength No 4 100g
100g

£2.69
£26.90/kg

0.77x

COMPARABLE
0.74

Morrisons Sun Lotion SPF50
200ml

£6.00
£30.00/l

Moisturising Sun Lotion SPF 30
200ml

£2.95
£14.75/l

0.49x

COMPARABLE
0.79

Morrisons Kids Sensitive Sun Spray Spf50+
200ml

£6.00
£30.00/l

Sun Dry Mist Spray SPF50+
200ml

£2.99
£14.95/l

0.50x

EQUIVALENT
0.82

Morrisons Triple Blade Disposable Razors
4st

£2.50
£0.62/st

3 Blade Disposable Razor 4 Pack
4st

£1.45
£0.36/st

0.58x

EQUIVALENT
1.00

Morrisons After Sun Lotion
200ml

£3.75
£18.75/l

After Sun Lotion
200ml

£1.99
£9.95/l

0.53x

COMPARABLE
0.69

Morrisons Olive Oil
250ml

£3.10
£12.40/l

Basil Infused Olive Oil
250ml

£2.49
£9.96/l

0.80x

EQUIVALENT
0.95

Morrisons Pork Cocktail Sausages 40 Pack
400g

£1.75
£4.38/kg

Pork Cocktail Sausages 40 Pack
400g

£1.99
£4.97/kg

1.14x

EQUIVALENT
0.90

Morrisons Strawberry Crisp 500g
500g

£2.10
£4.20/kg

Strawberry Crisp Cereal
500g

£1.59
£3.18/kg

0.76x

COMPARABLE
0.71

Morrisons Scottish Semi Skimmed Milk 2 Pint
1136ml

£1.20
£1.06/l

British Semi Skimmed Milk 1.8% Fat
1140ml

£1.20
£1.05/l

1.00x

COMPARABLE
0.79

Morrisons Market Street British Chicken Thighs 1kg
1000g

£3.40
£3.40/kg

Chicken Thighs
1000g

£2.99
£2.99/kg

0.88x

EQUIVALENT
0.90

Morrisons Bramley Apple Crumble
500g

£4.00
£8.00/kg

Bramley Apple Family Crumble
500g

£2.99
£5.98/kg

0.75x

EQUIVALENT
0.92

Morrisons Macaroni Cheese
395g

£1.00
£2.53/kg

Macaroni Cheese
400g

£2.79
£6.97/kg

2.76x

COMPARABLE
0.80

Morrisons 12 Beef Meatballs 5% Fat
340g

£4.15
£12.21/kg

British Beef Meatballs 12 Pack
340g

£2.99
£8.79/kg

0.72x

COMPARABLE
0.91

Morrisons Peanut Butter Crunchy
1000g

£3.99
£3.99/kg

Crunchy 100% Peanut Butter
1kg

£3.99
£3.99/kg

1.00x

EQUIVALENT
0.80

Morrisons Market Street British Boneless Chicken Thigh Fillets 600g
600g

£5.75
£9.58/kg

Chicken Thigh Fillets
600g

£4.39
£7.32/kg

0.76x

COMPARABLE
0.75

Morrisons Whole Watermelon
1st

£3.75
£3.75/st

Mini Watermelon
1st

£1.89
£1.89/st

0.50x

COMPARABLE
0.72

Morrisons 2 Smoked Horseshoe Gammon Steaks
450g

£4.50
£10.00/kg

Unsmoked Gammon Steaks 2 Pack
450g

£2.99
£6.64/kg

0.66x

COMPARABLE
0.71

Morrisons Chicken Thighs
1000g

£3.50
£3.50/kg

Chicken Thigh Fillets
900g

£5.39
£5.99/kg

1.71x

COMPARABLE
0.73

Morrisons British Chicken Breast Fillets 330g
330g

£2.52
£7.64/kg

Chicken Breast Fillets 2 Pack
300g

£2.29
£7.63/kg

1.00x