Morrisons vs Aldi — own-label (Basket B)

An illustrative selection of 100 matched pairs between Morrisons and Aldi in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 368 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 52 EQUIVALENT · 48 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio across the 100 pairs shown: 0.76×

showing 100 of 368 pairs. A ratio > 1 means Aldi is dearer per unit than Morrisons.

Matched pairs (100)

Match type	Morrisons product	Morrisons price	Aldi product	Aldi price	Aldi/Morr per-unit
COMPARABLE 0.71	Market Street Lightly Smoked Salmon Portions 240g	£5.00 £20.83/kg	Lightly Smoked Scottish Salmon Fillets 2 Pack 240g	£4.29 £17.88/kg	0.86x
COMPARABLE 0.90	Morrisons Smoked Salmon Slices 120g	£4.25 £35.42/kg	Mild & Delicate Smoked Salmon 100g	£3.09 £30.90/kg	0.87x
COMPARABLE 0.90	Morrisons Large Prawns 250g	£4.50 £18.00/kg	Cooked & Peeled Coldwater Prawns 150g	£1.99 £13.27/kg	0.74x
EQUIVALENT 0.90	Morrisons Pak Choi 200g 200g	£1.24 £6.20/kg	Pak Choi 250g	£1.29 £5.16/kg	0.83x
COMPARABLE 1.00	Morrisons Red Onions 1kg 1000g	£0.95 £0.95/kg	Red Onions 1000g	£0.95 £0.95/kg	1.00x
COMPARABLE 0.90	Morrisons Baby Potatoes 1kg 1000g	£1.05 £1.05/kg	British Baby Potatoes 1000g	£1.05 £1.05/kg	1.00x
EQUIVALENT 0.90	Morrisons Baby Corn 125g 125g	£1.45 £11.60/kg	Baby Corn 145g	£1.09 £7.52/kg	0.65x
COMPARABLE 0.90	Morrisons The Best Seedless Snack Baby Peppers 175g 175g	£1.75 £10.00/kg	Snack Peppers 250g	£1.69 £6.76/kg	0.68x
COMPARABLE 1.00	Morrisons Ginger 125g 125g	£1.55 £12.40/kg	Ginger 125g	£0.99 £7.92/kg	0.64x
EQUIVALENT 0.90	Morrisons Pea Shoots 60g	£1.00 £16.67/kg	Pea Shoot Salad 80g	£0.85 £10.62/kg	0.64x
EQUIVALENT 0.90	Morrisons Miniature Potatoes 500g	£1.00 £2.00/kg	British Miniature Potatoes 500g	£0.75 £1.50/kg	0.75x
COMPARABLE 0.90	Morrisons Baby Potatoes 1kg 1000g	£1.05 £1.05/kg	British Baby Potatoes 1000g	£1.05 £1.05/kg	1.00x
EQUIVALENT 0.90	Morrisons Brown Onions 1kg 1000g	£0.95 £0.95/kg	Brown Onions 1000g	£0.99 £0.99/kg	1.04x
COMPARABLE 0.90	Morrisons Jumbo Salad Onions 130g 130g	£1.00 £7.69/kg	Spring Onions 100g	£0.65 £6.50/kg	0.85x
COMPARABLE 0.83	Morrisons Spicy Spanish Chorizo Ring 200g	£2.50 £12.50/kg	Classic Spanish Chorizo Ring 200g	£1.89 £9.45/kg	0.76x
EQUIVALENT 0.90	Morrisons Savers Mozzarella 100g	£0.55 £5.50/kg	Classic Mozzarella 125g	£0.59 £4.72/kg	0.86x
COMPARABLE 0.90	Morrisons The Best Finely Sliced Dry Cured Honey Roast Ham 100g	£3.25 £32.50/kg	British Honey Cured Ham 7 Slices 120g	£1.59 £13.25/kg	0.41x
COMPARABLE 0.90	Morrisons The Best Italian Antipasto Selection 120g	£4.50 £37.50/kg	Salami and Smoked Cheese Selection 145g	£1.89 £13.03/kg	0.35x
COMPARABLE 0.75	Morrisons British Thinly Sliced Roast Chicken 120g	£2.00 £16.67/kg	Ready to Eat British Chicken Breast 6 Slices 120g	£1.49 £12.42/kg	0.74x
EQUIVALENT 0.90	Morrisons British Roast Beef Slices 90g 90g	£2.50 £27.78/kg	British Cooked Beef 10 Slices 115g	£0.89 £7.74/kg	0.28x
COMPARABLE 0.90	Morrisons The Best Extra Mature Farmhouse Cheddar 300g	£3.50 £11.67/kg	West Country Mature Cheddar Cheese 350g	£2.99 £8.54/kg	0.73x
COMPARABLE 0.90	Morrisons Mature Cheesy Slices 170g 170g	£1.25 £7.35/kg	Cheese Singles 15 Pack 225g	£0.83 £3.69/kg	0.50x
EQUIVALENT 0.90	Morrisons Welsh Whole Milk 4 Pint 2272ml	£1.75 £0.77/l	Whole Milk 3.6% Fat 2272ml	£1.65 £0.73/l	0.94x
COMPARABLE 0.90	Morrisons Natural Yogurt 500g	£1.15 £2.30/kg	Fat Free Natural Yogurt 500g	£0.55 £1.10/kg	0.48x
EQUIVALENT 0.90	Morrisons British Double Cream 600ml 600ml	£3.00 £5.00/l	Fresh British Double Cream 300ml	£1.29 £4.30/l	0.86x
COMPARABLE 0.90	Morrisons Savers Curry Sauce 440g 440g	£0.49 £1.11/kg	2 Step Korma Curry Sauce 360g	£1.49 £4.14/kg	3.72x
COMPARABLE 0.90	Morrisons The Best Seville Orange Marmalade 340g	£1.85 £5.44/kg	Fine Cut Orange Marmalade 454g	£0.89 £1.96/kg	0.36x
EQUIVALENT 0.90	Morrisons Strawberry Jam 420g	£1.15 £2.74/kg	Strawberry Jam 454g	£0.49 £1.08/kg	0.39x
EQUIVALENT 0.90	Morrisons Apricot Jam 420g	£0.82 £1.95/kg	Apricot Jam 454g	£0.89 £1.96/kg	1.00x
EQUIVALENT 0.90	Morrisons Tuna & Sweetcorn Sandwich Filler 400g	£2.65 £6.62/kg	Tuna & Sweetcorn Deli Filler 220g	£1.45 £6.59/kg	0.99x
COMPARABLE 0.91	Morrisons Peanut Butter Crunchy 1000g	£3.99 £3.99/kg	Crunchy 100% Peanut Butter 1kg	£3.99 £3.99/kg	1.00x
COMPARABLE 0.80	Morrisons Pineapple 300g	£2.50 £8.33/kg	Pineapple Chunks 300g	£1.49 £4.97/kg	0.60x
EQUIVALENT 0.90	Morrisons Baby Watermelon 1st	£2.40 £2.40/st	Mini Watermelon 1st	£1.89 £1.89/st	0.79x
EQUIVALENT 0.90	Morrisons Strawberries 350g 350g	£3.35 £9.57/kg	Strawberries 400g	£1.99 £4.97/kg	0.52x
EQUIVALENT 0.90	Morrisons Savers Blueberries 125g 125g	£1.19 £9.52/kg	Premium Blueberries 150g	£1.75 £11.67/kg	1.23x
EQUIVALENT 0.90	Morrisons Savers Blueberries 125g 125g	£1.19 £9.52/kg	Blueberries 150g	£1.69 £11.27/kg	1.18x
EQUIVALENT 0.90	Driscoll's Blackberries 200g 200g	£3.00 £15.00/kg	British Blackberries 150g	£1.49 £9.93/kg	0.66x
EQUIVALENT 0.90	Morrisons Raspberries 300g 300g	£3.35 £11.17/kg	British Raspberries 150g	£1.89 £12.60/kg	1.13x
COMPARABLE 0.90	Morrisons Quarter Pound Beef Burger With Cheese 454g	£4.00 £8.81/kg	Mature Cheddar Beef Burgers 340g	£2.89 £8.50/kg	0.96x
EQUIVALENT 0.90	Morrisons Turkey Breast Steaks 300g	£4.50 £15.00/kg	British Turkey Breast Steaks 2% Fat 375g	£3.59 £9.57/kg	0.64x
COMPARABLE 0.80	Morrisons Scotch Minced Beef 12% Fat 500g	£3.30 £6.60/kg	Beef Mince 25% Fat 500g	£3.09 £6.18/kg	0.94x
EQUIVALENT 0.90	Morrisons The Best On Market Street Fillet Steak 200g 200g	£12.00 £60.00/kg	100% British Fillet Steak 28 Day Matured 170g	£6.79 £39.94/kg	0.67x
COMPARABLE 0.90	Morrisons Scottish Steak Mince 5% Fat 500g 500g	£5.19 £10.38/kg	British Lean Beef Steak Mince 5% Fat 750g	£7.15 £9.53/kg	0.92x
COMPARABLE 0.90	Morrisons Whole Chicken Medium 1.45kg 1450g	£5.50 £3.79/kg	Extra Large Whole Chicken 2150g	£5.39 £2.51/kg	0.66x
EQUIVALENT 0.90	Morrisons The Butcher's On Market Street British Pork Shoulder Steaks 500g 500g	£4.34 £8.68/kg	British Pork Shoulder Steaks 700g	£3.99 £5.70/kg	0.66x
EQUIVALENT 0.90	Morrisons Smoked Lardons 200g	£2.80 £14.00/kg	Smoked Bacon Lardons 200g	£1.69 £8.45/kg	0.60x
EQUIVALENT 0.90	Morrisons Savers Unsmoked Gammon Joint 650g	£2.66 £4.09/kg	Unsmoked Gammon Joint Typically 1kg 1000g	£4.09 £4.09/kg	1.00x
COMPARABLE 0.90	Morrisons Beef Quarter Pound Burger with Onion 454g	£4.00 £8.81/kg	Caramelised Red Onion & Red Leicester Beef Burgers 340g	£2.89 £8.50/kg	0.96x
COMPARABLE 0.90	Market Street Scottish Butchers Mince Steak 625g	£7.50 £12.00/kg	British Lean Beef Steak Mince 5% Fat 750g	£7.15 £9.53/kg	0.79x
COMPARABLE 0.90	Morrisons The Best 4 Aberdeen Angus Vintage Cheddar Burgers 454g 454g	£4.50 £9.91/kg	Mature Cheddar Beef Burgers 340g	£2.89 £8.50/kg	0.86x
COMPARABLE 0.90	Morrisons Unsmoked Lardons 200g	£2.80 £14.00/kg	Smoked Bacon Lardons 200g	£1.69 £8.45/kg	0.60x
EQUIVALENT 0.90	Morrisons British Chicken Drumsticks 2000g	£3.98 £1.99/kg	Chicken Drumsticks 1000g	£2.15 £2.15/kg	1.08x
EQUIVALENT 0.90	Morrisons British Fillet Steak 150g	£7.20 £48.00/kg	100% British Beef 30 Day Matured 6oz Fillet Steak 170g	£7.49 £44.06/kg	0.92x
EQUIVALENT 0.90	Morrisons The Best Wiltshire Cured Unsmoked Gammon Steak 200g 200g	£3.50 £17.50/kg	Unsmoked Gammon Steaks 2 Pack 250g	£1.99 £7.96/kg	0.45x
COMPARABLE 0.74	Morrisons Scottish Beef Mince Steak 5% 250g	£2.75 £11.00/kg	British Lean Beef Steak Mince 5% Fat 250g	£2.69 £10.76/kg	0.98x
EQUIVALENT 0.90	Morrisons Medium White Bread 400g	£0.69 £1.72/kg	Medium Sliced White Bread 800g	£0.55 £0.69/kg	0.40x
EQUIVALENT 0.90	Market Street White Finger Rolls 6st	£0.99 £0.17/st	Italian Style Metro Rolls 4st	£1.29 £0.32/st	1.95x
EQUIVALENT 0.90	Morrisons 6 Fresh Bake Cheese & Onion Rolls 444g	£2.40 £5.41/kg	Cheese & Onion Rolls 6 Pack 360g	£1.75 £4.86/kg	0.90x
EQUIVALENT 0.90	Morrisons Cheese Topped Rolls 6st	£1.85 £0.31/st	Cheese Topped Rolls 4st	£1.25 £0.31/st	1.01x
EQUIVALENT 0.90	Market Street Medium White Baps 4st	£1.00 £0.25/st	White Rolls 6st	£0.45 £0.07/st	0.30x
COMPARABLE 0.90	Market Street Large Tiger Baps 6st	£1.50 £0.25/st	Soft White Large Baps 4st	£0.75 £0.19/st	0.75x
COMPARABLE 0.90	Morrisons The Best Stonebaked Sourdough Bloomer 400g 400g	£2.10 £5.25/kg	White Sourdough Sliced Loaf 500g	£1.89 £3.78/kg	0.72x
EQUIVALENT 0.90	Morrisons Fruit & Fibre 750g 750g	£1.75 £2.33/kg	Fruit & Fibre Cereal 750g	£1.39 £1.85/kg	0.79x
EQUIVALENT 0.90	Market Street Blueberry Muffins 4st	£1.70 £0.42/st	Blueberry Muffins 4st	£1.35 £0.34/st	0.79x
EQUIVALENT 0.90	Morrisons Super Toastie White Bread 800g	£0.75 £0.94/kg	White Toastie Sliced Loaf 800g	£0.75 £0.94/kg	1.00x
COMPARABLE 0.74	Morrisons The Best All Butter Croissants 4 Pack 4st	£2.50 £0.62/st	All Butter Scones 4st	£1.49 £0.37/st	0.60x
COMPARABLE 0.80	Morrisons Triple Chocolate Crisp 500g	£2.10 £4.20/kg	Chocolate Crisp Cereal 500g	£1.59 £3.18/kg	0.76x
EQUIVALENT 0.90	Morrisons The Best White Sourdough 400g	£2.00 £5.00/kg	White Sourdough Loaf 500g	£1.59 £3.18/kg	0.64x
COMPARABLE 0.82	Morrisons Plain Tortilla Wraps 8st	£1.40 £0.17/st	Mini White Tortilla Wraps 8st	£0.79 £0.10/st	0.56x
EQUIVALENT 0.90	Morrisons Egg Noodles 275g	£1.29 £4.69/kg	Egg Noodles 410g	£1.29 £3.15/kg	0.67x
EQUIVALENT 0.90	Morrisons The Best Sunflower & Pumpkin Seed Loaf 800g	£1.75 £2.19/kg	Wholemeal Seeded Loaf 800g	£0.99 £1.24/kg	0.57x
COMPARABLE 0.90	Morrisons Free From Spaghetti 500g 500g	£0.75 £1.50/kg	Everyday Essentials Spaghetti Pasta 500g 500g	£0.28 £0.56/kg	0.37x
COMPARABLE 0.90	Morrisons Olive Oil 250ml	£3.10 £12.40/l	Chilli Infused Olive Oil 250ml	£2.49 £9.96/l	0.80x
COMPARABLE 0.90	Morrisons The Best West Country Butter 250g	£2.90 £11.60/kg	West Country Salted Butter 250g	£2.29 £9.16/kg	0.79x
EQUIVALENT 0.90	Morrisons Liquorice Allsorts 200g 200g	£1.35 £6.75/kg	Liquorice Allsorts 230g	£0.75 £3.26/kg	0.48x
COMPARABLE 0.90	Morrisons Fruit Jellies 200g 200g	£1.35 £6.75/kg	Jelly Cherries 150g	£0.85 £5.67/kg	0.84x
COMPARABLE 0.90	Morrisons Strawberry Straws 65g 65g	£0.65 £10.00/kg	Strawberry Lances Sweets 75g	£0.45 £6.00/kg	0.60x
EQUIVALENT 0.90	Morrisons Strawberry Laces 65g 65g	£0.65 £10.00/kg	Strawberry Lances Sweets 75g	£0.45 £6.00/kg	0.60x
EQUIVALENT 0.90	Morrisons 40 Flapjack Bites 40st	£4.00 £0.10/st	Flapjack Mini Bites 20 Pack 20st	£1.99 £0.10/st	0.99x
EQUIVALENT 0.90	Morrisons Mint Humbugs 200g 200g	£1.35 £6.75/kg	Mint Humbugs 225g	£0.89 £3.96/kg	0.59x
COMPARABLE 0.74	Morrisons Decaff Full Roast Instant Coffee 200g	£2.35 £11.75/kg	Instant Coffee 200g	£2.65 £13.25/kg	1.13x
EQUIVALENT 0.90	Morrisons The Best Colombian Instant Coffee 100g 100g	£3.50 £35.00/kg	Colombian Instant Coffee Strength No 4 100g 100g	£2.69 £26.90/kg	0.77x
EQUIVALENT 0.90	Morrisons Savers Regular Instant Coffee 100g 100g	£1.15 £11.50/kg	Instant Coffee 200g	£2.65 £13.25/kg	1.15x
COMPARABLE 0.90	Morrisons Coconut Shampoo 500ml 500ml	£0.85 £1.70/l	Shampoo/Conditioner 500ml	£0.79 £1.58/l	0.93x
COMPARABLE 0.90	Morrisons 3 In 1 Shampoo, Conditioner & Shower Gel 300ml	£1.30 £4.33/l	Shampoo/Conditioner 300ml	£1.39 £4.63/l	1.07x
EQUIVALENT 0.90	Morrisons Anti-Dandruff Shampoo Classic 500ml	£1.60 £3.20/l	Anti-Dandruff Shampoo 500ml	£1.19 £2.38/l	0.74x
COMPARABLE 0.90	Morrisons 2 In 1 Anti-Dandruff Shampoo & Conditioner 500ml	£1.75 £3.50/l	Shampoo/Conditioner 500ml	£0.79 £1.58/l	0.45x
EQUIVALENT 0.90	Morrisons Gnocchi 500g	£1.90 £3.80/kg	Tortelloni 250g / Gnocchi 500g 500g	£0.99 £1.98/kg	0.52x
EQUIVALENT 0.90	Morrisons Miniature Potatoes 500g	£1.00 £2.00/kg	Prepped Baby Potatoes 385g	£0.89 £2.31/kg	1.16x
COMPARABLE 0.90	Morrisons The Best Blackcurrant Conserve 340g 340g	£2.55 £7.50/kg	Blackcurrant Jam 454g	£0.89 £1.96/kg	0.26x
EQUIVALENT 0.90	Market Street Large Wholemeal Baps 2st	£0.60 £0.30/st	Wholemeal Baps 4st	£0.75 £0.19/st	0.62x
EQUIVALENT 0.90	Morrisons The Best Signature Collection Rye Sourdough 800g 800g	£3.75 £4.69/kg	Seeded Sourdough Sliced Loaf 500g	£1.89 £3.78/kg	0.81x
EQUIVALENT 0.90	Morrisons Seedless Red Grapes 400g 400g	£2.00 £5.00/kg	Seedless Sable Grapes 400g	£1.99 £4.97/kg	0.99x
COMPARABLE 0.80	Morrisons Wholemeal Toastie Bread 800g	£0.75 £0.94/kg	Medium Sliced Wholemeal Bread 800g	£0.55 £0.69/kg	0.73x
EQUIVALENT 0.90	Morrisons The Best White Bread Rolls 4 Pack 4st	£1.35 £0.34/st	White Rolls 6st	£0.45 £0.07/st	0.22x
COMPARABLE 0.90	Morrisons British Beef 12% Fat 675g	£3.99 £5.91/kg	British Beef Mince 20% Fat 500g	£3.25 £6.50/kg	1.10x
COMPARABLE 0.90	Morrisons Maris Piper Potatoes 2kg 2000g	£1.80 £0.90/kg	British Baking Potatoes 2500g	£1.99 £0.80/kg	0.88x
EQUIVALENT 0.90	Morrisons Oranges 5st	£1.50 £0.30/st	Wonky Oranges 5st	£0.99 £0.20/st	0.66x
EQUIVALENT 0.90	Morrisons Savers Coldwater Prawns 180g	£3.00 £16.67/kg	Cooked & Peeled Coldwater Prawns 150g	£1.99 £13.27/kg	0.80x
COMPARABLE 0.90	Morrisons Natural Cooked Beetroot 300g	£0.95 £3.17/kg	Cooked Beetroot 500g	£0.66 £1.32/kg	0.42x