Morrisons vs Waitrose — own-label (Basket B) pairs

Morrisons vs Waitrose — own-label (Basket B)

An illustrative selection of 100 matched pairs between Morrisons and Waitrose in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 291 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 27 EQUIVALENT · 73 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio on 94 clean pairs shown (no data-quality flags): 1.16×

showing 100 of 291 pairs · 94 clean · 6 flagged (shown below for your eyeball). A ratio > 1 means Waitrose is dearer per unit than Morrisons.

⚠️ Flagged pairs (6) — the noise, judge these

Match type	Morrisons product	Morrisons price	Waitrose product	Waitrose price	Wait/Morr per-unit	Flags
EQUIVALENT 0.78	Morrisons Purple Aubergine 1st	£0.99 £0.99/st	Duchy Organic Aubergine 1st	£1.50 £1.50/st	1.52x	ORGANIC-DIFF
EQUIVALENT 0.79	Morrisons Basmati Rice 1kg 1000g	£1.79 £1.79/kg	Duchy Organic Brown Basmati Rice 1000g	£3.75 £3.75/kg	2.09x	ORGANIC-DIFF
COMPARABLE 0.68	Morrisons The Best Finely Sliced Dry Cured Honey Roast Ham 100g	£3.25 £32.50/kg	Duchy Organic Honey Roast Ham 3 Slices 90g	£4.25 £47.22/kg	1.45x	ORGANIC-DIFF
EQUIVALENT 0.85	Morrisons Parmigiano Reggiano 200g	£4.00 £20.00/kg	Duchy Organic Parmigiano Reggiano DOP 200g	£5.00 £25.00/kg	1.25x	ORGANIC-DIFF
COMPARABLE 0.74	Morrisons Coarse Ardennes Pate Tub 175g	£1.00 £5.71/kg	Waitrose Ardennes Pâté 170g	£3.00 £17.65/kg	3.09x	EXTREME-GAP(3.1x)
EQUIVALENT 0.90	Morrisons Basmati Rice 500g	£1.30 £2.60/kg	Duchy Organic Basmati Rice 500g	£3.00 £6.00/kg	2.31x	ORGANIC-DIFF

Match
type

Morrisons product

Morrisons
price

Waitrose product

Waitrose
price

Wait/Morr
per-unit

Flags

EQUIVALENT
0.78

Morrisons Purple Aubergine
1st

£0.99
£0.99/st

Duchy Organic Aubergine
1st

£1.50
£1.50/st

1.52x

ORGANIC-DIFF

EQUIVALENT
0.79

Morrisons Basmati Rice 1kg
1000g

£1.79
£1.79/kg

Duchy Organic Brown Basmati Rice
1000g

£3.75
£3.75/kg

2.09x

ORGANIC-DIFF

COMPARABLE
0.68

Morrisons The Best Finely Sliced Dry Cured Honey Roast Ham
100g

£3.25
£32.50/kg

Duchy Organic Honey Roast Ham 3 Slices
90g

£4.25
£47.22/kg

1.45x

ORGANIC-DIFF

EQUIVALENT
0.85

Morrisons Parmigiano Reggiano
200g

£4.00
£20.00/kg

Duchy Organic Parmigiano Reggiano DOP
200g

£5.00
£25.00/kg

1.25x

ORGANIC-DIFF

COMPARABLE
0.74

Morrisons Coarse Ardennes Pate Tub
175g

£1.00
£5.71/kg

Waitrose Ardennes Pâté
170g

£3.00
£17.65/kg

3.09x

EXTREME-GAP(3.1x)

EQUIVALENT
0.90

Morrisons Basmati Rice
500g

£1.30
£2.60/kg

Duchy Organic Basmati Rice
500g

£3.00
£6.00/kg

2.31x

ORGANIC-DIFF

Clean pairs (94)

Match type	Morrisons product	Morrisons price	Waitrose product	Waitrose price	Wait/Morr per-unit
COMPARABLE 0.77	Morrisons Sea Bream Fillets 180g	£5.50 £30.56/kg	Waitrose 2 Mediterranean Sea Bream Fillets 180g	£7.25 £40.28/kg	1.32x
COMPARABLE 0.74	Morrisons 2 Angel Cut Haddock Fillets 240g	£4.45 £18.54/kg	Waitrose Haddock Fillets MSC 240g	£7.30 £30.42/kg	1.64x
COMPARABLE 0.80	Morrisons BBQ Chicken Drumsticks 750g 750g	£4.50 £6.00/kg	Waitrose BBQ Korean Style Chicken Drumsticks 750g	£5.50 £7.33/kg	1.22x
COMPARABLE 0.66	Morrisons Unsmoked Lardons 200g	£2.80 £14.00/kg	No.1 Free Range Dry Cured Unsmoked Bacon Lardons 200g	£4.10 £20.50/kg	1.46x
COMPARABLE 0.74	Morrisons The Best Corn Fed Free Range Chicken Breast Fillets 340g	£5.90 £17.35/kg	No.1 British Free Range 2 Chicken Breast Fillets 345g	£8.97 £26.00/kg	1.50x
COMPARABLE 0.73	Morrisons Smoked Lardons 200g	£2.80 £14.00/kg	Essential Smoked Bacon Lardons 200g	£3.20 £16.00/kg	1.14x
COMPARABLE 0.71	Morrisons The Best Wiltshire Cured 8 Unsmoked Back Bacon 240g 240g	£3.75 £15.62/kg	Waitrose 8 Made Without Nitrite Unsmoked Back Bacon Rashers 250g	£4.15 £16.60/kg	1.06x
COMPARABLE 0.78	Morrisons Unsmoked Gammon Joint 750g 750g	£5.50 £7.33/kg	Essential British Unsmoked Gammon Joint 750g	£7.55 £10.07/kg	1.37x
COMPARABLE 0.81	Morrisons The Best Thick 6 Cumberland Sausages 400g 400g	£3.25 £8.12/kg	Waitrose 6 Cumberland Pork Sausages 400g	£4.00 £10.00/kg	1.23x
COMPARABLE 0.65	Morrisons British Pork Mince 20% Fat 454g	£2.39 £5.26/kg	Essential Free Range Pork Mince 12% Fat 500g	£2.90 £5.80/kg	1.10x
COMPARABLE 0.76	Morrisons 26 Pork Cocktail Sausages 390g 390g	£2.19 £5.62/kg	Essential 30 British Pork Cocktail Sausages 390g	£3.85 £9.87/kg	1.76x
COMPARABLE 0.73	Morrisons Nitrate Free Unsmoked Back Bacon 240g	£3.00 £12.50/kg	Waitrose 8 Made Without Nitrite Unsmoked Back Bacon Rashers 250g	£4.15 £16.60/kg	1.33x
COMPARABLE 0.66	Morrisons Savers Smoked Back Bacon 300g 300g	£1.25 £4.17/kg	Essential 10 Smoked Bacon Rashers 300g	£2.80 £9.33/kg	2.24x
COMPARABLE 0.70	Morrisons The Best Wiltshire Cured 8 Oak Smoked Back Bacon 240g	£3.75 £15.62/kg	Waitrose Sweet Cured Smoked Back Bacon with Maple Syrup 250g	£4.15 £16.60/kg	1.06x
COMPARABLE 0.69	Morrisons Unsmoked Lardons 200g	£2.80 £14.00/kg	Essential British Unsmoked Bacon Lardons 200g	£3.20 £16.00/kg	1.14x
COMPARABLE 0.75	Morrisons Chicken Livers 400g	£1.75 £4.38/kg	Waitrose Slower Reared Chicken Livers 400g	£2.25 £5.62/kg	1.29x
COMPARABLE 0.67	Market Street British Minced Beef 550g	£6.60 £12.00/kg	Essential 20% Fat British Beef Mince 500g	£4.25 £8.50/kg	0.71x
COMPARABLE 0.68	Morrisons Market Street Pork Belly Slices 400g 400g	£4.25 £10.62/kg	Waitrose BBQ 6 Smokin' Hot Honey Pork Belly Slices 390g	£5.50 £14.10/kg	1.33x
COMPARABLE 0.73	Morrisons Whole Watermelon 1st	£3.75 £3.75/st	Waitrose Mini Watermelon 1st	£3.55 £3.55/st	0.95x
COMPARABLE 0.77	Morrisons Royal Gala Apples 6 Pack 6st	£1.89 £0.32/st	Waitrose British Royal Gala Apples 6st	£1.90 £0.32/st	1.01x
COMPARABLE 0.80	Morrisons White Grapefruit 1st	£0.44 £0.44/st	Waitrose Red Grapefruit 1st	£0.70 £0.70/st	1.59x
COMPARABLE 0.79	Morrisons Baby Watermelon 1st	£2.40 £2.40/st	Waitrose Mini Watermelon 1st	£3.55 £3.55/st	1.48x
EQUIVALENT 0.93	Morrisons Watermelon 300g	£2.50 £8.33/kg	Waitrose Watermelon 300g	£3.70 £12.33/kg	1.48x
EQUIVALENT 0.93	Morrisons Mango Chunks 500g 500g	£3.35 £6.70/kg	Waitrose Mango Chunks 450g	£4.80 £10.67/kg	1.59x
COMPARABLE 0.73	Morrisons Whole Galia Melon 1st	£2.00 £2.00/st	Essential Galia Melon 1st	£2.20 £2.20/st	1.10x
EQUIVALENT 0.82	Morrisons The Best Smoked Haddock & Cheddar Fishcakes 290g	£2.95 £10.17/kg	Waitrose Smoked Haddock Fishcakes Cheddar & Leek Sauce 290g	£5.25 £18.10/kg	1.78x
COMPARABLE 0.73	Morrisons The Best Caesar Salad Kit 255g 255g	£3.00 £11.76/kg	Waitrose Caesar Salad 250g	£2.45 £9.80/kg	0.83x
COMPARABLE 0.74	Morrisons Tomato & Basil Pasta Sauce 350g 350g	£2.25 £6.43/kg	Essential Creamy Tomato Pasta Bake Sauce 340g	£1.00 £2.94/kg	0.46x
COMPARABLE 0.80	Morrisons Borlotti Beans In Water (400g) 240g	£0.50 £2.08/kg	Essential Borlotti Beans 240g	£0.75 £3.12/kg	1.50x
COMPARABLE 0.74	Morrisons The Best Sicilian Lemon Curd 320g	£2.20 £6.88/kg	Waitrose Lemon Curd 325g	£2.00 £6.15/kg	0.90x
COMPARABLE 0.78	Morrisons Condensed Full Cream Milk 397g	£1.15 £2.90/kg	Essential Condensed Milk 397g	£1.20 £3.02/kg	1.04x
EQUIVALENT 0.85	Morrisons Wild Pacific Pink Salmon (105g) 105g	£1.85 £17.62/kg	Waitrose Wild Pacific Red Salmon 105g	£3.25 £30.95/kg	1.76x
EQUIVALENT 0.90	Morrisons Reduced Sugar & Salt Baked Beans in Tomato Sauce 220g 220g	£0.39 £1.77/kg	Essential Reduced Salt & Sugar Baked Beans in Tomato Sauce 220g	£0.40 £1.82/kg	1.03x
COMPARABLE 0.75	Morrisons Whole Swede 1st	£0.62 £0.62/st	Waitrose Swede 1st	£0.75 £0.75/st	1.21x
COMPARABLE 0.80	Morrisons Mixed Leaf Salad 100g 100g	£1.00 £10.00/kg	Essential Salad Mixed 100g	£1.15 £11.50/kg	1.15x
COMPARABLE 0.76	Morrisons Sugar Snap Peas 150g 150g	£1.39 £9.27/kg	Waitrose Baby Sugar Snaps 160g	£2.15 £13.44/kg	1.45x
COMPARABLE 0.79	Morrisons 2 Sweetcorn Cobs 2st	£1.29 £0.65/st	Waitrose Sweetcorn 2st	£1.55 £0.78/st	1.20x
COMPARABLE 0.67	Morrisons Fine Beans & Tenderstem Broccoli 190g	£2.25 £11.84/kg	Tenderstem Broccoli & Chantenay Carrots 210g	£2.30 £10.95/kg	0.92x
EQUIVALENT 0.82	Morrisons Cherry Tomatoes 420g 420g	£1.40 £3.33/kg	Waitrose Cherry Vine Tomatoes 400g	£3.45 £8.62/kg	2.59x
EQUIVALENT 0.83	Morrisons Miniature Potatoes 500g	£1.00 £2.00/kg	Waitrose British Miniature Potatoes 500g	£2.05 £4.10/kg	2.05x
COMPARABLE 0.69	Morrisons Button Mushrooms 250g 250g	£1.50 £6.00/kg	Waitrose British Large Flat Mushrooms 250g	£1.45 £5.80/kg	0.97x
COMPARABLE 0.74	Morrisons Parsnips 500g 500g	£0.74 £1.48/kg	Essential Parsnips 500g	£0.85 £1.70/kg	1.15x
EQUIVALENT 0.90	Morrisons Wholewheat Fusiili 500g	£0.75 £1.50/kg	Waitrose Wholewheat Fusilli 500g	£1.85 £3.70/kg	2.47x
EQUIVALENT 0.93	Morrisons Special Flakes 500g	£1.95 £3.90/kg	Waitrose Special Flakes 500g 500g	£2.00 £4.00/kg	1.03x
COMPARABLE 0.72	Market Street Wholemeal Bread 400g	£1.20 £3.00/kg	Wholemeal Heyford® Loaf 400g	£1.20 £3.00/kg	1.00x
COMPARABLE 0.67	Morrisons Basmati Rice 1kg 1000g	£1.79 £1.79/kg	Waitrose Traditional White Basmati Aged Rice 1000g	£3.75 £3.75/kg	2.09x
COMPARABLE 0.70	Morrisons Finger Rolls 6 Pack 6st	£0.95 £0.16/st	Essential White Finger Rolls 6st	£1.00 £0.17/st	1.05x
EQUIVALENT 0.88	Morrisons Mini Chocolate Rolls 10st	£1.90 £0.19/st	Waitrose 10 Chocolate Mini Rolls 10st	£1.95 £0.20/st	1.03x
EQUIVALENT 0.89	Morrisons Poppy & Sesame Thins 150g	£1.30 £8.67/kg	Waitrose Poppy & Sesame Seed Thins 150g	£1.20 £8.00/kg	0.92x
COMPARABLE 0.79	Morrisons Stonebaked Wholemeal Pittas 6st	£0.50 £0.08/st	Waitrose 6 Wholemeal Pittas 6st	£0.75 £0.12/st	1.50x
COMPARABLE 0.78	Morrisons Wholefoods Bulgur Wheat 500g	£2.00 £4.00/kg	Waitrose Bulgur Wheat 500g 500g	£2.25 £4.50/kg	1.12x
COMPARABLE 0.74	Market Street Sliced White Bread 800g	£1.40 £1.75/kg	Essential White Medium Sliced Bread 800g	£0.75 £0.94/kg	0.54x
COMPARABLE 0.70	Morrisons Salt & Pepper Baguette Large 1st	£1.35 £1.35/st	Small Baguette 1st	£0.85 £0.85/st	0.63x
COMPARABLE 0.67	Morrisons 20 Mini Cheese & Onion Rolls 200g	£2.25 £11.25/kg	No.1 Mature Cheddar Cheese & Caramelised Onion Rolls 188g	£3.80 £20.21/kg	1.80x
COMPARABLE 0.73	Morrisons Spaghetti 500g 500g	£0.75 £1.50/kg	Essential Spaghetti 500g	£0.80 £1.60/kg	1.07x
EQUIVALENT 0.95	Morrisons Triple Chocolate Crisp 500g	£2.10 £4.20/kg	Waitrose Triple Chocolate Crisp 500g	£2.50 £5.00/kg	1.19x
COMPARABLE 0.66	Morrisons Honey Nut Corn Flakes 500g 500g	£1.75 £3.50/kg	Essential Corn Flakes 500g 500g	£1.30 £2.60/kg	0.74x
COMPARABLE 0.72	Morrisons Plain Flour 1.5kg 1500g	£0.70 £0.47/kg	Essential Plain White Flour 1500g	£0.85 £0.57/kg	1.21x
EQUIVALENT 0.89	Morrisons The Best Triple Belgian Chocolate Cookies 4st	£2.25 £0.56/st	Waitrose 4 Triple Belgian Chocolate Cookies 4st	£2.40 £0.60/st	1.07x
COMPARABLE 0.73	Morrisons The Best Free From Triple Chocolate Cookies 150g	£2.70 £18.00/kg	Waitrose Free From Gluten Choc Chunk Cookies 150g	£3.00 £20.00/kg	1.11x
EQUIVALENT 0.86	Morrisons The Best Belgian Chocolate Shortbread 4st	£2.25 £0.56/st	Waitrose 4 Belgian Chocolate Shortbreads 4st	£2.40 £0.60/st	1.07x
EQUIVALENT 0.92	Morrisons Fruit Jellies 200g 200g	£1.35 £6.75/kg	Waitrose Fruit Jellies 200g	£1.35 £6.75/kg	1.00x
COMPARABLE 0.72	Morrisons 12 Free From Choc Chip Cookies 145g 145g	£1.70 £11.72/kg	Waitrose Free From Gluten Choc Chunk Cookies 150g	£3.00 £20.00/kg	1.71x
COMPARABLE 0.66	Morrisons Dark Chocolate 200g	£2.30 £11.50/kg	Waitrose Belgian Dark Chocolate 72% 180g	£3.50 £19.44/kg	1.69x
COMPARABLE 0.73	Morrisons No Added Sugar Cranberry Juice Drink 1L 1000ml	£1.50 £1.50/l	Essential Cranberry Juice Drink 1000ml	£1.75 £1.75/l	1.17x
COMPARABLE 0.78	Morrisons Italian Style Roast & Ground Decaf Coffee 227g 227g	£3.60 £15.86/kg	Waitrose Fairtrade Italian Style Ground Coffee 227g	£3.60 £15.86/kg	1.00x
COMPARABLE 0.65	Morrisons Orange Juice with Bits From Concentrate 1000ml	£1.50 £1.50/l	Waitrose Smooth Orange Juice 1000ml	£2.20 £2.20/l	1.47x
EQUIVALENT 0.81	Morrisons Mango & Passion Fruit Smoothie 750ml	£1.95 £2.60/l	Waitrose Mango & Passionfruit Smoothie Large 750ml	£2.00 £2.67/l	1.03x
EQUIVALENT 0.88	Morrisons Pink Grapefruit Juice 1000ml	£2.00 £2.00/l	Waitrose Pink Grapefruit Fruit Juice 1000ml	£2.20 £2.20/l	1.10x
COMPARABLE 0.70	Morrisons The Best Pink Lady Apple Juice 1000ml	£3.40 £3.40/l	Waitrose Pressed Apple Juice 1000ml	£2.20 £2.20/l	0.65x
COMPARABLE 0.75	Morrisons No Added Sugar Sparkling Lemon & Lime Spring Water 1L 1000ml	£0.90 £0.90/l	Waitrose Sparkling Lemon & Lime Flavoured Water NAS 1000ml	£0.95 £0.95/l	1.06x
COMPARABLE 0.73	Morrisons Almond Unsweetened Uht 1000ml	£1.30 £1.30/l	Essential Almond Unsweetened Milk Alternative 1000ml	£1.40 £1.40/l	1.08x
EQUIVALENT 0.94	Morrisons Wafer Thin Brunswick Ham 125g	£2.50 £20.00/kg	Waitrose German Wafer Thin Brunswick Ham 110g	£3.50 £31.82/kg	1.59x
COMPARABLE 0.73	Morrisons 5 British Roast Chicken Breast Slices 120g 120g	£2.50 £20.83/kg	Waitrose Cooked Roast Chicken Breast Finely Sliced 115g	£3.35 £29.13/kg	1.40x
COMPARABLE 0.77	Morrisons Cherry Pie 550g	£3.85 £7.00/kg	Waitrose Morello Cherry Pie 550g	£4.50 £8.18/kg	1.17x
COMPARABLE 0.70	Morrisons British Double Cream 300ml 300ml	£1.65 £5.50/l	Waitrose Extra Thick Double Cream 300ml	£2.20 £7.33/l	1.33x
EQUIVALENT 0.88	Morrisons Strawberry Trifles 405g	£2.25 £5.56/kg	Waitrose 3 Strawberry Trifles 405g	£3.25 £8.02/kg	1.44x
COMPARABLE 0.82	Morrisons Fresh Semi Skimmed Milk 1000ml	£1.20 £1.20/l	Waitrose Semi Skimmed Goats Milk 1000ml	£2.50 £2.50/l	2.08x
COMPARABLE 0.79	Morrisons Sunflower Oil 1L 1000ml	£1.95 £1.95/l	Essential Sunflower Oil 1000ml	£2.40 £2.40/l	1.23x
COMPARABLE 0.78	Morrisons Olive Spread 500g 500g	£1.50 £3.00/kg	Essential Olive Spread 500g	£1.60 £3.20/kg	1.07x
COMPARABLE 0.72	Morrisons Triple Blade Disposable Razors 4st	£2.50 £0.62/st	Essential Disposable Razors 4st	£1.90 £0.47/st	0.76x
COMPARABLE 0.74	Morrisons Paracetamol 500mg Capsules 16 Pack 16st	£0.65 £0.04/st	Essential Paracetamol Capsules 16st	£0.85 £0.05/st	1.31x
COMPARABLE 0.78	Morrisons Paracetamol Plus Caplets 16st	£0.85 £0.05/st	Essential Paracetamol Plus 16st	£1.20 £0.07/st	1.41x
COMPARABLE 0.66	Morrisons Lemon Washing Up Liquid 450ml	£0.56 £1.24/l	Essential Washing Up Liquid Orginal 500ml	£0.80 £1.60/l	1.29x
EQUIVALENT 0.84	Morrisons Tie Handle Food And Freezer Bags Small 50st	£1.50 £0.03/st	Waitrose Small Tie Handle Food Bags 50st	£1.65 £0.03/st	1.10x
COMPARABLE 0.75	Morrisons Thick Citrus Bleach 750ml 750ml	£0.80 £1.07/l	Essential Thick Bleach 750ml	£0.85 £1.13/l	1.06x
COMPARABLE 0.77	Morrisons Sink & Drain Gel Unblocker 500ml 500ml	£2.45 £4.90/l	Essential Drain Unblocker 500ml	£2.50 £5.00/l	1.02x
COMPARABLE 0.68	Morrisons Lemonade 2L 2000ml	£0.85 £0.42/l	Waitrose Essential Sugar Free Lemonade 2000ml	£0.90 £0.45/l	1.06x
COMPARABLE 0.79	Morrisons Porridge Oats 1000g	£1.35 £1.35/kg	Essential Porridge Oats 1kg 1000g	£1.25 £1.25/kg	0.93x
COMPARABLE 0.74	Morrisons Self Raising Flour 1500g	£0.70 £0.47/kg	Essential Self Raising White Wheat Flour 1500g	£0.85 £0.57/kg	1.21x
EQUIVALENT 0.81	Morrisons Dishwasher Cleaner 250ml	£2.70 £10.80/l	Essential Dishwasher Cleaner 250ml	£3.00 £12.00/l	1.11x
EQUIVALENT 0.85	Morrisons Whole Cantaloupe Melon 1st	£2.00 £2.00/st	Waitrose Cantaloupe Melon 1st	£2.95 £2.95/st	1.48x
EQUIVALENT 0.78	Morrisons Red Onions 3 Pack 3st	£0.95 £0.32/st	Waitrose Red Onions 3st	£1.20 £0.40/st	1.26x
COMPARABLE 0.78	Morrisons 6 Fresh Bake Pork Sausage Rolls 360g	£2.40 £6.67/kg	Waitrose 6 Sausage Rolls 360g	£2.40 £6.67/kg	1.00x

Match
type

Morrisons product

Morrisons
price

Waitrose product

Waitrose
price

Wait/Morr
per-unit

Flags

COMPARABLE
0.77

Morrisons Sea Bream Fillets
180g

£5.50
£30.56/kg

Waitrose 2 Mediterranean Sea Bream Fillets
180g

£7.25
£40.28/kg

1.32x

COMPARABLE
0.74

Morrisons 2 Angel Cut Haddock Fillets
240g

£4.45
£18.54/kg

Waitrose Haddock Fillets MSC
240g

£7.30
£30.42/kg

1.64x

COMPARABLE
0.80

Morrisons BBQ Chicken Drumsticks 750g
750g

£4.50
£6.00/kg

Waitrose BBQ Korean Style Chicken Drumsticks
750g

£5.50
£7.33/kg

1.22x

COMPARABLE
0.66

Morrisons Unsmoked Lardons
200g

£2.80
£14.00/kg

No.1 Free Range Dry Cured Unsmoked Bacon Lardons
200g

£4.10
£20.50/kg

1.46x

COMPARABLE
0.74

Morrisons The Best Corn Fed Free Range Chicken Breast Fillets
340g

£5.90
£17.35/kg

No.1 British Free Range 2 Chicken Breast Fillets
345g

£8.97
£26.00/kg

1.50x

COMPARABLE
0.73

Morrisons Smoked Lardons
200g

£2.80
£14.00/kg

Essential Smoked Bacon Lardons
200g

£3.20
£16.00/kg

1.14x

COMPARABLE
0.71

Morrisons The Best Wiltshire Cured 8 Unsmoked Back Bacon 240g
240g

£3.75
£15.62/kg

Waitrose 8 Made Without Nitrite Unsmoked Back Bacon Rashers
250g

£4.15
£16.60/kg

1.06x

COMPARABLE
0.78

Morrisons Unsmoked Gammon Joint 750g
750g

£5.50
£7.33/kg

Essential British Unsmoked Gammon Joint
750g

£7.55
£10.07/kg

1.37x

COMPARABLE
0.81

Morrisons The Best Thick 6 Cumberland Sausages 400g
400g

£3.25
£8.12/kg

Waitrose 6 Cumberland Pork Sausages
400g

£4.00
£10.00/kg

1.23x

COMPARABLE
0.65

Morrisons British Pork Mince 20% Fat
454g

£2.39
£5.26/kg

Essential Free Range Pork Mince 12% Fat
500g

£2.90
£5.80/kg

1.10x

COMPARABLE
0.76

Morrisons 26 Pork Cocktail Sausages 390g
390g

£2.19
£5.62/kg

Essential 30 British Pork Cocktail Sausages
390g

£3.85
£9.87/kg

1.76x

COMPARABLE
0.73

Morrisons Nitrate Free Unsmoked Back Bacon
240g

£3.00
£12.50/kg

Waitrose 8 Made Without Nitrite Unsmoked Back Bacon Rashers
250g

£4.15
£16.60/kg

1.33x

COMPARABLE
0.66

Morrisons Savers Smoked Back Bacon 300g
300g

£1.25
£4.17/kg

Essential 10 Smoked Bacon Rashers
300g

£2.80
£9.33/kg

2.24x

COMPARABLE
0.70

Morrisons The Best Wiltshire Cured 8 Oak Smoked Back Bacon
240g

£3.75
£15.62/kg

Waitrose Sweet Cured Smoked Back Bacon with Maple Syrup
250g

£4.15
£16.60/kg

1.06x

COMPARABLE
0.69

Morrisons Unsmoked Lardons
200g

£2.80
£14.00/kg

Essential British Unsmoked Bacon Lardons
200g

£3.20
£16.00/kg

1.14x

COMPARABLE
0.75

Morrisons Chicken Livers
400g

£1.75
£4.38/kg

Waitrose Slower Reared Chicken Livers
400g

£2.25
£5.62/kg

1.29x

COMPARABLE
0.67

Market Street British Minced Beef
550g

£6.60
£12.00/kg

Essential 20% Fat British Beef Mince
500g

£4.25
£8.50/kg

0.71x

COMPARABLE
0.68

Morrisons Market Street Pork Belly Slices 400g
400g

£4.25
£10.62/kg

Waitrose BBQ 6 Smokin' Hot Honey Pork Belly Slices
390g

£5.50
£14.10/kg

1.33x

COMPARABLE
0.73

Morrisons Whole Watermelon
1st

£3.75
£3.75/st

Waitrose Mini Watermelon
1st

£3.55
£3.55/st

0.95x

COMPARABLE
0.77

Morrisons Royal Gala Apples 6 Pack
6st

£1.89
£0.32/st

Waitrose British Royal Gala Apples
6st

£1.90
£0.32/st

1.01x

COMPARABLE
0.80

Morrisons White Grapefruit
1st

£0.44
£0.44/st

Waitrose Red Grapefruit
1st

£0.70
£0.70/st

1.59x

COMPARABLE
0.79

Morrisons Baby Watermelon
1st

£2.40
£2.40/st

Waitrose Mini Watermelon
1st

£3.55
£3.55/st

1.48x

EQUIVALENT
0.93

Morrisons Watermelon
300g

£2.50
£8.33/kg

Waitrose Watermelon
300g

£3.70
£12.33/kg

1.48x

EQUIVALENT
0.93

Morrisons Mango Chunks 500g
500g

£3.35
£6.70/kg

Waitrose Mango Chunks
450g

£4.80
£10.67/kg

1.59x

COMPARABLE
0.73

Morrisons Whole Galia Melon
1st

£2.00
£2.00/st

Essential Galia Melon
1st

£2.20
£2.20/st

1.10x

EQUIVALENT
0.82

Morrisons The Best Smoked Haddock & Cheddar Fishcakes
290g

£2.95
£10.17/kg

Waitrose Smoked Haddock Fishcakes Cheddar & Leek Sauce
290g

£5.25
£18.10/kg

1.78x

COMPARABLE
0.73

Morrisons The Best Caesar Salad Kit 255g
255g

£3.00
£11.76/kg

Waitrose Caesar Salad
250g

£2.45
£9.80/kg

0.83x

COMPARABLE
0.74

Morrisons Tomato & Basil Pasta Sauce 350g
350g

£2.25
£6.43/kg

Essential Creamy Tomato Pasta Bake Sauce
340g

£1.00
£2.94/kg

0.46x

COMPARABLE
0.80

Morrisons Borlotti Beans In Water (400g)
240g

£0.50
£2.08/kg

Essential Borlotti Beans
240g

£0.75
£3.12/kg

1.50x

COMPARABLE
0.74

Morrisons The Best Sicilian Lemon Curd
320g

£2.20
£6.88/kg

Waitrose Lemon Curd
325g

£2.00
£6.15/kg

0.90x

COMPARABLE
0.78

Morrisons Condensed Full Cream Milk
397g

£1.15
£2.90/kg

Essential Condensed Milk
397g

£1.20
£3.02/kg

1.04x

EQUIVALENT
0.85

Morrisons Wild Pacific Pink Salmon (105g)
105g

£1.85
£17.62/kg

Waitrose Wild Pacific Red Salmon
105g

£3.25
£30.95/kg

1.76x

EQUIVALENT
0.90

Morrisons Reduced Sugar & Salt Baked Beans in Tomato Sauce 220g
220g

£0.39
£1.77/kg

Essential Reduced Salt & Sugar Baked Beans in Tomato Sauce
220g

£0.40
£1.82/kg

1.03x

COMPARABLE
0.75

Morrisons Whole Swede
1st

£0.62
£0.62/st

Waitrose Swede
1st

£0.75
£0.75/st

1.21x

COMPARABLE
0.80

Morrisons Mixed Leaf Salad 100g
100g

£1.00
£10.00/kg

Essential Salad Mixed
100g

£1.15
£11.50/kg

1.15x

COMPARABLE
0.76

Morrisons Sugar Snap Peas 150g
150g

£1.39
£9.27/kg

Waitrose Baby Sugar Snaps
160g

£2.15
£13.44/kg

1.45x

COMPARABLE
0.79

Morrisons 2 Sweetcorn Cobs
2st

£1.29
£0.65/st

Waitrose Sweetcorn
2st

£1.55
£0.78/st

1.20x

COMPARABLE
0.67

Morrisons Fine Beans & Tenderstem Broccoli
190g

£2.25
£11.84/kg

Tenderstem Broccoli & Chantenay Carrots
210g

£2.30
£10.95/kg

0.92x

EQUIVALENT
0.82

Morrisons Cherry Tomatoes 420g
420g

£1.40
£3.33/kg

Waitrose Cherry Vine Tomatoes
400g

£3.45
£8.62/kg

2.59x

EQUIVALENT
0.83

Morrisons Miniature Potatoes
500g

£1.00
£2.00/kg

Waitrose British Miniature Potatoes
500g

£2.05
£4.10/kg

2.05x

COMPARABLE
0.69

Morrisons Button Mushrooms 250g
250g

£1.50
£6.00/kg

Waitrose British Large Flat Mushrooms
250g

£1.45
£5.80/kg

0.97x

COMPARABLE
0.74

Morrisons Parsnips 500g
500g

£0.74
£1.48/kg

Essential Parsnips
500g

£0.85
£1.70/kg

1.15x

EQUIVALENT
0.90

Morrisons Wholewheat Fusiili
500g

£0.75
£1.50/kg

Waitrose Wholewheat Fusilli
500g

£1.85
£3.70/kg

2.47x

EQUIVALENT
0.93

Morrisons Special Flakes
500g

£1.95
£3.90/kg

Waitrose Special Flakes 500g
500g

£2.00
£4.00/kg

1.03x

COMPARABLE
0.72

Market Street Wholemeal Bread
400g

£1.20
£3.00/kg

Wholemeal Heyford® Loaf
400g

£1.20
£3.00/kg

1.00x

COMPARABLE
0.67

Morrisons Basmati Rice 1kg
1000g

£1.79
£1.79/kg

Waitrose Traditional White Basmati Aged Rice
1000g

£3.75
£3.75/kg

2.09x

COMPARABLE
0.70

Morrisons Finger Rolls 6 Pack
6st

£0.95
£0.16/st

Essential White Finger Rolls
6st

£1.00
£0.17/st

1.05x

EQUIVALENT
0.88

Morrisons Mini Chocolate Rolls
10st

£1.90
£0.19/st

Waitrose 10 Chocolate Mini Rolls
10st

£1.95
£0.20/st

1.03x

EQUIVALENT
0.89

Morrisons Poppy & Sesame Thins
150g

£1.30
£8.67/kg

Waitrose Poppy & Sesame Seed Thins
150g

£1.20
£8.00/kg

0.92x

COMPARABLE
0.79

Morrisons Stonebaked Wholemeal Pittas
6st

£0.50
£0.08/st

Waitrose 6 Wholemeal Pittas
6st

£0.75
£0.12/st

1.50x

COMPARABLE
0.78

Morrisons Wholefoods Bulgur Wheat
500g

£2.00
£4.00/kg

Waitrose Bulgur Wheat 500g
500g

£2.25
£4.50/kg

1.12x

COMPARABLE
0.74

Market Street Sliced White Bread
800g

£1.40
£1.75/kg

Essential White Medium Sliced Bread
800g

£0.75
£0.94/kg

0.54x

COMPARABLE
0.70

Morrisons Salt & Pepper Baguette Large
1st

£1.35
£1.35/st

Small Baguette
1st

£0.85
£0.85/st

0.63x

COMPARABLE
0.67

Morrisons 20 Mini Cheese & Onion Rolls
200g

£2.25
£11.25/kg

No.1 Mature Cheddar Cheese & Caramelised Onion Rolls
188g

£3.80
£20.21/kg

1.80x

COMPARABLE
0.73

Morrisons Spaghetti 500g
500g

£0.75
£1.50/kg

Essential Spaghetti
500g

£0.80
£1.60/kg

1.07x

EQUIVALENT
0.95

Morrisons Triple Chocolate Crisp
500g

£2.10
£4.20/kg

Waitrose Triple Chocolate Crisp
500g

£2.50
£5.00/kg

1.19x

COMPARABLE
0.66

Morrisons Honey Nut Corn Flakes 500g
500g

£1.75
£3.50/kg

Essential Corn Flakes 500g
500g

£1.30
£2.60/kg

0.74x

COMPARABLE
0.72

Morrisons Plain Flour 1.5kg
1500g

£0.70
£0.47/kg

Essential Plain White Flour
1500g

£0.85
£0.57/kg

1.21x

EQUIVALENT
0.89

Morrisons The Best Triple Belgian Chocolate Cookies
4st

£2.25
£0.56/st

Waitrose 4 Triple Belgian Chocolate Cookies
4st

£2.40
£0.60/st

1.07x

COMPARABLE
0.73

Morrisons The Best Free From Triple Chocolate Cookies
150g

£2.70
£18.00/kg

Waitrose Free From Gluten Choc Chunk Cookies
150g

£3.00
£20.00/kg

1.11x

EQUIVALENT
0.86

Morrisons The Best Belgian Chocolate Shortbread
4st

£2.25
£0.56/st

Waitrose 4 Belgian Chocolate Shortbreads
4st

£2.40
£0.60/st

1.07x

EQUIVALENT
0.92

Morrisons Fruit Jellies 200g
200g

£1.35
£6.75/kg

Waitrose Fruit Jellies
200g

£1.35
£6.75/kg

1.00x

COMPARABLE
0.72

Morrisons 12 Free From Choc Chip Cookies 145g
145g

£1.70
£11.72/kg

Waitrose Free From Gluten Choc Chunk Cookies
150g

£3.00
£20.00/kg

1.71x

COMPARABLE
0.66

Morrisons Dark Chocolate
200g

£2.30
£11.50/kg

Waitrose Belgian Dark Chocolate 72%
180g

£3.50
£19.44/kg

1.69x

COMPARABLE
0.73

Morrisons No Added Sugar Cranberry Juice Drink 1L
1000ml

£1.50
£1.50/l

Essential Cranberry Juice Drink
1000ml

£1.75
£1.75/l

1.17x

COMPARABLE
0.78

Morrisons Italian Style Roast & Ground Decaf Coffee 227g
227g

£3.60
£15.86/kg

Waitrose Fairtrade Italian Style Ground Coffee
227g

£3.60
£15.86/kg

1.00x

COMPARABLE
0.65

Morrisons Orange Juice with Bits From Concentrate
1000ml

£1.50
£1.50/l

Waitrose Smooth Orange Juice
1000ml

£2.20
£2.20/l

1.47x

EQUIVALENT
0.81

Morrisons Mango & Passion Fruit Smoothie
750ml

£1.95
£2.60/l

Waitrose Mango & Passionfruit Smoothie Large
750ml

£2.00
£2.67/l

1.03x

EQUIVALENT
0.88

Morrisons Pink Grapefruit Juice
1000ml

£2.00
£2.00/l

Waitrose Pink Grapefruit Fruit Juice
1000ml

£2.20
£2.20/l

1.10x

COMPARABLE
0.70

Morrisons The Best Pink Lady Apple Juice
1000ml

£3.40
£3.40/l

Waitrose Pressed Apple Juice
1000ml

£2.20
£2.20/l

0.65x

COMPARABLE
0.75

Morrisons No Added Sugar Sparkling Lemon & Lime Spring Water 1L
1000ml

£0.90
£0.90/l

Waitrose Sparkling Lemon & Lime Flavoured Water NAS
1000ml

£0.95
£0.95/l

1.06x

COMPARABLE
0.73

Morrisons Almond Unsweetened Uht
1000ml

£1.30
£1.30/l

Essential Almond Unsweetened Milk Alternative
1000ml

£1.40
£1.40/l

1.08x

EQUIVALENT
0.94

Morrisons Wafer Thin Brunswick Ham
125g

£2.50
£20.00/kg

Waitrose German Wafer Thin Brunswick Ham
110g

£3.50
£31.82/kg

1.59x

COMPARABLE
0.73

Morrisons 5 British Roast Chicken Breast Slices 120g
120g

£2.50
£20.83/kg

Waitrose Cooked Roast Chicken Breast Finely Sliced
115g

£3.35
£29.13/kg

1.40x

COMPARABLE
0.77

Morrisons Cherry Pie
550g

£3.85
£7.00/kg

Waitrose Morello Cherry Pie
550g

£4.50
£8.18/kg

1.17x

COMPARABLE
0.70

Morrisons British Double Cream 300ml
300ml

£1.65
£5.50/l

Waitrose Extra Thick Double Cream
300ml

£2.20
£7.33/l

1.33x

EQUIVALENT
0.88

Morrisons Strawberry Trifles
405g

£2.25
£5.56/kg

Waitrose 3 Strawberry Trifles
405g

£3.25
£8.02/kg

1.44x

COMPARABLE
0.82

Morrisons Fresh Semi Skimmed Milk
1000ml

£1.20
£1.20/l

Waitrose Semi Skimmed Goats Milk
1000ml

£2.50
£2.50/l

2.08x

COMPARABLE
0.79

Morrisons Sunflower Oil 1L
1000ml

£1.95
£1.95/l

Essential Sunflower Oil
1000ml

£2.40
£2.40/l

1.23x

COMPARABLE
0.78

Morrisons Olive Spread 500g
500g

£1.50
£3.00/kg

Essential Olive Spread
500g

£1.60
£3.20/kg

1.07x

COMPARABLE
0.72

Morrisons Triple Blade Disposable Razors
4st

£2.50
£0.62/st

Essential Disposable Razors
4st

£1.90
£0.47/st

0.76x

COMPARABLE
0.74

Morrisons Paracetamol 500mg Capsules 16 Pack
16st

£0.65
£0.04/st

Essential Paracetamol Capsules
16st

£0.85
£0.05/st

1.31x

COMPARABLE
0.78

Morrisons Paracetamol Plus Caplets
16st

£0.85
£0.05/st

Essential Paracetamol Plus
16st

£1.20
£0.07/st

1.41x

COMPARABLE
0.66

Morrisons Lemon Washing Up Liquid
450ml

£0.56
£1.24/l

Essential Washing Up Liquid Orginal
500ml

£0.80
£1.60/l

1.29x

EQUIVALENT
0.84

Morrisons Tie Handle Food And Freezer Bags Small
50st

£1.50
£0.03/st

Waitrose Small Tie Handle Food Bags
50st

£1.65
£0.03/st

1.10x

COMPARABLE
0.75

Morrisons Thick Citrus Bleach 750ml
750ml

£0.80
£1.07/l

Essential Thick Bleach
750ml

£0.85
£1.13/l

1.06x

COMPARABLE
0.77

Morrisons Sink & Drain Gel Unblocker 500ml
500ml

£2.45
£4.90/l

Essential Drain Unblocker
500ml

£2.50
£5.00/l

1.02x

COMPARABLE
0.68

Morrisons Lemonade 2L
2000ml

£0.85
£0.42/l

Waitrose Essential Sugar Free Lemonade
2000ml

£0.90
£0.45/l

1.06x

COMPARABLE
0.79

Morrisons Porridge Oats
1000g

£1.35
£1.35/kg

Essential Porridge Oats 1kg
1000g

£1.25
£1.25/kg

0.93x

COMPARABLE
0.74

Morrisons Self Raising Flour
1500g

£0.70
£0.47/kg

Essential Self Raising White Wheat Flour
1500g

£0.85
£0.57/kg

1.21x

EQUIVALENT
0.81

Morrisons Dishwasher Cleaner
250ml

£2.70
£10.80/l

Essential Dishwasher Cleaner
250ml

£3.00
£12.00/l

1.11x

EQUIVALENT
0.85

Morrisons Whole Cantaloupe Melon
1st

£2.00
£2.00/st

Waitrose Cantaloupe Melon
1st

£2.95
£2.95/st

1.48x

EQUIVALENT
0.78

Morrisons Red Onions 3 Pack
3st

£0.95
£0.32/st

Waitrose Red Onions
3st

£1.20
£0.40/st

1.26x

COMPARABLE
0.78

Morrisons 6 Fresh Bake Pork Sausage Rolls
360g

£2.40
£6.67/kg

Waitrose 6 Sausage Rolls
360g

£2.40
£6.67/kg

1.00x