Morrisons vs Waitrose — own-label (Basket B)

An illustrative selection of 100 matched pairs between Morrisons and Waitrose in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 344 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 51 EQUIVALENT · 49 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio across the 100 pairs shown: 1.18×

showing 100 of 344 pairs. A ratio > 1 means Waitrose is dearer per unit than Morrisons.

Matched pairs (100)

Match type	Morrisons product	Morrisons price	Waitrose product	Waitrose price	Wait/Morr per-unit
COMPARABLE 0.90	Morrisons Wonky Carrots 1.45kg 1450g	£0.76 £0.52/kg	Duchy Organic Carrots 700g	£1.45 £2.07/kg	3.95x
EQUIVALENT 0.90	Morrisons Pak Choi 200g 200g	£1.24 £6.20/kg	Waitrose Green Pak Choi 250g	£1.80 £7.20/kg	1.16x
EQUIVALENT 0.90	Morrisons Pea Shoots 60g	£1.00 £16.67/kg	Waitrose Pea Shoots 80g	£2.10 £26.25/kg	1.57x
EQUIVALENT 0.90	Morrisons Fresh Basil 30g 30g	£0.70 £23.33/kg	Cooks' Ingredients Basil 25g	£0.85 £34.00/kg	1.46x
EQUIVALENT 0.90	Morrisons Fresh Mint 30g	£0.60 £20.00/kg	Cooks' Ingredients Mint 25g	£0.85 £34.00/kg	1.70x
EQUIVALENT 0.90	Morrisons Broccoli Florets 160g	£1.50 £9.38/kg	Waitrose Broccoli Florets 240g	£1.90 £7.92/kg	0.84x
EQUIVALENT 0.90	Morrisons The Best Tenderstem Broccoli 330g	£2.50 £7.58/kg	Bellaverde Sweet Stem Broccoli 200g	£2.50 £12.50/kg	1.65x
EQUIVALENT 0.90	Morrisons Trimmed Leeks 500g 500g	£1.37 £2.74/kg	Waitrose Trimmed Leeks 400g	£1.85 £4.62/kg	1.69x
EQUIVALENT 0.90	Morrisons Button Mushrooms 250g 250g	£1.50 £6.00/kg	Essential Cup Mushrooms 400g	£1.45 £3.62/kg	0.60x
EQUIVALENT 0.90	Morrisons Fresh Basil 30g 30g	£0.70 £23.33/kg	Cooks' Ingredients Basil 25g	£0.85 £34.00/kg	1.46x
EQUIVALENT 0.90	Morrisons Organic Tenderstem Broccoli 200g	£2.75 £13.75/kg	Duchy Organic Tenderstem Broccoli 200g	£2.90 £14.50/kg	1.05x
COMPARABLE 0.90	Morrisons Blueberries 350g 350g	£3.35 £9.57/kg	No.1 Speciality Blueberries 225g	£3.95 £17.56/kg	1.83x
EQUIVALENT 0.90	Morrisons Loose Lemon 1st	£0.37 £0.37/st	Waitrose Loose Lemons 1st	£0.40 £0.40/st	1.08x
COMPARABLE 0.75	Morrisons Loose Pomegranate 1st	£1.55 £1.55/st	Waitrose Extra Large Pomegranate 1st	£3.25 £3.25/st	2.10x
EQUIVALENT 0.90	Morrisons Kiwi 6st	£1.19 £0.20/st	Duchy Organic Kiwi Fruit 4st	£3.00 £0.75/st	3.78x
EQUIVALENT 0.90	Morrisons Braeburn Apples 6 Pack 6st	£1.80 £0.30/st	Waitrose British Braeburn Apples 5st	£1.85 £0.37/st	1.23x
COMPARABLE 0.90	Morrisons British Apples 6st	£2.00 £0.33/st	Waitrose Golden Delicious Apples 4st	£2.00 £0.50/st	1.50x
COMPARABLE 0.79	Morrisons Baby Watermelon 1st	£2.40 £2.40/st	Waitrose Mini Watermelon 1st	£3.55 £3.55/st	1.48x
EQUIVALENT 0.90	Morrisons Savers Blueberries 125g 125g	£1.19 £9.52/kg	Waitrose Ready To Eat Blueberries 115g	£2.10 £18.26/kg	1.92x
EQUIVALENT 0.90	Morrisons British Chicken Drumsticks 2000g	£3.98 £1.99/kg	Waitrose Chicken Drumsticks, Skin-on & Bone-in 1600g	£5.25 £3.28/kg	1.65x
EQUIVALENT 0.90	Morrisons 2 Smoked Gammon Steaks 300g	£4.00 £13.33/kg	Waitrose 2 Smoked British Gammon Steaks 360g	£5.55 £15.42/kg	1.16x
COMPARABLE 0.90	Morrisons Scotch Minced Beef 20% Fat 500g	£3.25 £6.50/kg	Waitrose British Native Breeds Beef Mince 15% 750g	£7.00 £9.33/kg	1.44x
COMPARABLE 0.90	Morrisons Lamb Grill Steaks 300g	£4.25 £14.17/kg	No.1 British Lamb Rump Steaks 402g	£11.60 £28.86/kg	2.04x
EQUIVALENT 0.90	Morrisons Unsmoked Gammon Joint 600g	£4.50 £7.50/kg	Essential British Unsmoked Gammon Joint 750g	£7.55 £10.07/kg	1.34x
EQUIVALENT 0.90	Morrisons 2 Unsmoked Horseshoe Gammon Steaks 450g	£4.50 £10.00/kg	Essential 2 British Unsmoked Gammon Steaks 300g	£4.25 £14.17/kg	1.42x
EQUIVALENT 0.90	Morrisons Small Unsmoked Natural Gammon Joint 1010g	£7.06 £6.99/kg	Essential British Unsmoked Gammon Joint 750g	£7.55 £10.07/kg	1.44x
EQUIVALENT 0.90	Morrisons The Best Wiltshire Cured Smoked Gammon Steaks 200g 200g	£3.50 £17.50/kg	Waitrose 2 Smoked British Gammon Steaks 360g	£5.55 £15.42/kg	0.88x
COMPARABLE 0.90	Morrisons Scotch Minced Beef 12% Fat 500g	£3.30 £6.60/kg	Waitrose British Native Breeds Beef Mince 15% 750g	£7.00 £9.33/kg	1.41x
EQUIVALENT 0.90	Market Street British Pork Loin Steaks 400g	£1.48 £3.70/kg	Waitrose Free Range Pork 4 Loin Steaks 480g	£6.00 £12.50/kg	3.38x
COMPARABLE 0.81	Morrisons Beef Quarter Pound Burger with Onion 454g	£4.00 £8.81/kg	Waitrose 4 British Beef Quarter Pounders With Onions 454g	£4.00 £8.81/kg	1.00x
COMPARABLE 0.67	Morrisons The Best Scottish Rump Steak 227g	£6.80 £29.96/kg	Duchy Organic British Beef Rump Steak 223g	£9.81 £43.99/kg	1.47x
COMPARABLE 0.81	Morrisons Slow Cooked Smoky BBQ Pork Ribs 510g	£5.50 £10.78/kg	Waitrose Slow Cooked Sweet & Smoky Pork Ribs 543g	£6.85 £12.62/kg	1.17x
COMPARABLE 0.90	Morrisons The Best Wiltshire Cured 8 Unsmoked Back Bacon 240g 240g	£3.75 £15.62/kg	Essential 10 Unsmoked Bacon Rashers 300g	£2.80 £9.33/kg	0.60x
COMPARABLE 0.90	Morrisons Market Street British Chicken Thighs 1kg 1000g	£3.40 £3.40/kg	Duchy Organic Chicken Thighs, Skin-on & Bone-in 610g	£7.63 £12.51/kg	3.68x
COMPARABLE 0.66	Morrisons Savers Smoked Back Bacon 300g 300g	£1.25 £4.17/kg	Essential 10 Smoked Bacon Rashers 300g	£2.80 £9.33/kg	2.24x
COMPARABLE 0.90	Market Street British Beef Sandwich Steak 250g	£3.13 £12.52/kg	Essential British Beef Frying Steak 340g	£6.25 £18.38/kg	1.47x
EQUIVALENT 0.90	Morrisons Beef Rump Steak 255g 255g	£5.35 £20.98/kg	Waitrose British Native Breed Thick Cut Rump Steak 300g	£9.00 £30.00/kg	1.43x
COMPARABLE 0.90	Market Street Lightly Smoked Salmon Portions 240g	£5.00 £20.83/kg	No.1 2 Scottish Double-Smoked Salmon Fillets 160g	£6.95 £43.44/kg	2.08x
COMPARABLE 0.74	Market Street Smoked Haddock Portions 240g	£5.00 £20.83/kg	Waitrose Smoked Haddock Fillets MSC 240g	£7.45 £31.04/kg	1.49x
EQUIVALENT 0.90	Market Street Salmon Fillet 350g	£18.99 £54.26/kg	Waitrose 5 Scottish Salmon Fillets 600g	£13.50 £22.50/kg	0.41x
EQUIVALENT 0.90	Morrisons Welsh Semi Skimmed Milk 4 pint 2272ml	£1.75 £0.77/l	Essential British Free Range Semi-Skimmed Milk 4 Pints 2272ml	£1.75 £0.77/l	1.00x
EQUIVALENT 0.90	Morrisons Spicy Spanish Chorizo Ring 200g	£2.50 £12.50/kg	Waitrose Spanish Hot & Spicy Chorizo Ring 225g	£3.75 £16.67/kg	1.33x
EQUIVALENT 0.90	Morrisons Milk For Farmers Semi Skimmed Milk 6 Pint 3408ml	£2.56 £0.75/l	Essential British Free Range Semi-Skimmed Milk 4 Pints 2272ml	£1.75 £0.77/l	1.03x
COMPARABLE 0.70	Morrisons Welsh Skimmed Milk 4 Pint 2272ml	£1.75 £0.77/l	Essential British Free Range Skimmed Milk 4 Pints 2272ml	£1.75 £0.77/l	1.00x
COMPARABLE 0.75	Morrisons Ready To Eat Roast Chicken Breast Fillets 220g	£3.40 £15.45/kg	Waitrose Cooked Roast Chicken Breast Fillets 2 240g	£5.46 £22.75/kg	1.47x
COMPARABLE 0.79	Morrisons Skimmed British Milk 1 Pint 568ml	£0.85 £1.50/l	Essential British Free Range Skimmed Milk 1 Pint 568ml	£0.95 £1.67/l	1.12x
EQUIVALENT 0.90	Morrisons Parmigiano Reggiano 200g	£4.00 £20.00/kg	Waitrose Parmigiano Reggiano DOP Parmesan Cheese Strength 6 250g	£5.95 £23.80/kg	1.19x
COMPARABLE 0.90	Morrisons British Thinly Sliced Smoked Ham 120g	£2.00 £16.67/kg	Essential 7 British Roast Ham Slices 80g	£1.50 £18.75/kg	1.12x
COMPARABLE 0.90	Morrisons Welsh Semi Skimmed Milk 6 Pint 3408ml	£2.40 £0.70/l	Essential British Free Range Semi-Skimmed Milk 4 Pints 2272ml	£1.75 £0.77/l	1.09x
EQUIVALENT 0.90	Morrisons Welsh Whole Milk 4 Pint 2272ml	£1.75 £0.77/l	Essential British Free Range Whole Milk 4 Pints 2272ml	£1.75 £0.77/l	1.00x
EQUIVALENT 0.90	Morrisons Extra Mature Cheddar 750g 750g	£5.40 £7.20/kg	Essential Extra Mature Cheddar Cheese Strength 6 Large 550g	£4.00 £7.27/kg	1.01x
EQUIVALENT 0.90	Morrisons The Best Goose Fat 320g	£4.00 £12.50/kg	Cooks Ingredients Goose Fat 200g	£3.30 £16.50/kg	1.32x
EQUIVALENT 0.90	Morrisons Toasted Sesame Oil 250ml 250ml	£2.65 £10.60/l	Waitrose Toasted Sesame Oil 250ml	£2.85 £11.40/l	1.08x
EQUIVALENT 0.90	Morrisons Extra Virgin Olive Oil 1L 1000ml	£7.00 £7.00/l	Waitrose Extra Virgin Olive Oil 1000ml	£7.85 £7.85/l	1.12x
COMPARABLE 0.72	Morrisons Italian Coffee Beans 227g	£3.60 £15.86/kg	Waitrose Fairtrade Italian Style Beans 227g	£3.60 £15.86/kg	1.00x
EQUIVALENT 0.90	Morrisons Apple Juice from Concentrate 600ml	£1.40 £2.33/l	Essential Apple Juice 1000ml	£1.60 £1.60/l	0.69x
EQUIVALENT 0.90	Morrisons Strawberry & Banana Smoothie 750ml	£1.95 £2.60/l	Waitrose Strawberry & Banana Smoothie Large 750ml	£2.00 £2.67/l	1.03x
EQUIVALENT 0.90	Morrisons French Style Ground Coffee 227g	£3.60 £15.86/kg	Waitrose Fairtrade French Style Ground Coffee 227g	£3.60 £15.86/kg	1.00x
COMPARABLE 0.76	Morrisons Pineapple Juice from Concentrate 1000ml	£1.50 £1.50/l	Waitrose Pineapple Fruit Juice 1000ml	£2.20 £2.20/l	1.47x
COMPARABLE 0.77	Morrisons Diet Bitter Lemon 1000ml	£0.90 £0.90/l	Waitrose Bitter Lemon Sugar Free 1000ml	£0.95 £0.95/l	1.06x
EQUIVALENT 0.90	Morrisons Orange Juice from Concentrate with Juicy Bits 1000ml	£1.45 £1.45/l	Waitrose Orange Juice with Bits Large 1750ml	£3.40 £1.94/l	1.34x
COMPARABLE 0.90	Morrisons Not From Concentrate Orange Juice 1000ml	£2.75 £2.75/l	Waitrose Orange Juice with Bits 1000ml	£2.20 £2.20/l	0.80x
COMPARABLE 0.66	Morrisons Seafood Cocktail Sandwich Filler 200g	£1.89 £9.45/kg	Waitrose Seafood Deli Filler 220g	£2.40 £10.91/kg	1.15x
COMPARABLE 0.90	Morrisons The Best Seville Orange Marmalade 340g	£1.85 £5.44/kg	Essential Seville Orange Marmalade Fine Cut 454g	£1.10 £2.42/kg	0.45x
EQUIVALENT 0.90	Morrisons Blackcurrant Jam 420g	£1.15 £2.74/kg	Waitrose Blackcurrant Preserve 340g	£2.70 £7.94/kg	2.90x
EQUIVALENT 0.90	Morrisons Crunchy Peanut Butter 700g	£2.25 £3.21/kg	Essential Crunchy Peanut Butter 500g	£2.50 £5.00/kg	1.56x
EQUIVALENT 0.90	Morrisons Lemon Curd 411g	£1.15 £2.80/kg	Waitrose Lemon Curd 325g	£2.00 £6.15/kg	2.20x
COMPARABLE 0.90	Morrisons Fine Cut Marmalade 420g	£1.00 £2.38/kg	No.1 Vintage Marmalade 320g	£3.00 £9.38/kg	3.94x
COMPARABLE 0.90	Morrisons The Best Signature Collection Rye Sourdough 800g 800g	£3.75 £4.69/kg	No.1 Wheat & Rye Sourdough Sliced Bread 500g	£2.50 £5.00/kg	1.07x
COMPARABLE 0.67	Morrisons Penne 500g	£0.69 £1.38/kg	Essential Penne 500g	£0.80 £1.60/kg	1.16x
EQUIVALENT 0.90	Morrisons Free From Seeded Sliced Loaf 535g	£1.90 £3.55/kg	Waitrose Free From Sliced Mixed Seed Loaf 400g	£3.20 £8.00/kg	2.25x
COMPARABLE 0.90	Morrisons The Best Stone Baked Garlic Baguette 210g	£2.75 £13.10/kg	Essential 2 Garlic Baguettes 338g	£1.25 £3.70/kg	0.28x
EQUIVALENT 0.90	Morrisons Sultana Bran 500g	£2.00 £4.00/kg	Waitrose Sultana Bran 750g 750g	£3.10 £4.13/kg	1.03x
EQUIVALENT 0.90	Morrisons The Best White Sourdough 400g	£2.00 £5.00/kg	Duchy Organic White Sourdough 600g	£2.50 £4.17/kg	0.83x
COMPARABLE 0.78	Morrisons 6 Fresh Bake Pork Sausage Rolls 360g	£2.40 £6.67/kg	Waitrose 6 Sausage Rolls 360g	£2.40 £6.67/kg	1.00x
EQUIVALENT 0.90	Morrisons The Best Seeded Sourdough 400g	£2.00 £5.00/kg	Duchy Organic Seeded Sourdough 600g	£2.50 £4.17/kg	0.83x
EQUIVALENT 0.90	Morrisons The Best Wholemeal Bread Rolls 4 Pack 4st	£1.35 £0.34/st	Essential Wholemeal Baps 6st	£1.00 £0.17/st	0.49x
COMPARABLE 0.79	Morrisons Porridge Oats 1000g	£1.35 £1.35/kg	Essential Porridge Oats 1kg 1000g	£1.25 £1.25/kg	0.93x
COMPARABLE 0.77	Market Street Carrot Cake Slice 1st	£1.00 £1.00/st	Carrot Loaf Cake 1st	£2.00 £2.00/st	2.00x
COMPARABLE 0.75	Morrisons Easy Cook Basmati Rice 1000g	£1.79 £1.79/kg	Essential Basmati Rice 1000g	£2.50 £2.50/kg	1.40x
COMPARABLE 0.90	Market Street White Sub Rolls 4st	£1.35 £0.34/st	Essential White Finger Rolls 6st	£1.00 £0.17/st	0.49x
EQUIVALENT 0.90	Morrisons Easy Cook Long Grain Rice 1000g	£1.25 £1.25/kg	Essential Long Grain Rice Easy Cook 1000g	£1.60 £1.60/kg	1.28x
EQUIVALENT 0.90	Morrisons Farfalle Pasta 500g	£0.69 £1.38/kg	Waitrose Farfalle 500g	£1.85 £3.70/kg	2.68x
COMPARABLE 0.72	Morrisons 6 Large White Baps 6st	£1.50 £0.25/st	Essential White Floured Baps 6st	£1.00 £0.17/st	0.67x
COMPARABLE 0.90	Morrisons Bake at Home Crusty White Rolls 4st	£1.35 £0.34/st	Waitrose 6 Bake at Home Petit Pains 6st	£1.50 £0.25/st	0.74x
COMPARABLE 0.66	Morrisons Honey Nut Corn Flakes 500g 500g	£1.75 £3.50/kg	Essential Corn Flakes 500g 500g	£1.30 £2.60/kg	0.74x
COMPARABLE 0.90	Morrisons Shortbread Fingers 210g	£1.25 £5.95/kg	Waitrose Mini Shortbread 125g	£1.70 £13.60/kg	2.28x
COMPARABLE 0.90	Morrisons The Best All Butter Shortbread Fingers 165g	£2.50 £15.15/kg	Waitrose Shortbread Fingers 200g	£1.30 £6.50/kg	0.43x
EQUIVALENT 0.90	Morrisons Jelly Babies 190g 190g	£1.35 £7.11/kg	Waitrose Jelly Babies 200g	£1.35 £6.75/kg	0.95x
EQUIVALENT 0.90	Morrisons Mint Humbugs 200g 200g	£1.35 £6.75/kg	Waitrose Mint Humbugs 200g	£1.35 £6.75/kg	1.00x
EQUIVALENT 0.90	Morrisons The Best Triple Belgian Chocolate Cookies 4st	£2.25 £0.56/st	Waitrose 4 Triple Belgian Chocolate Cookies 4st	£2.40 £0.60/st	1.07x
EQUIVALENT 0.90	Morrisons Fruit Jellies 200g 200g	£1.35 £6.75/kg	Waitrose Fruit Jellies 200g	£1.35 £6.75/kg	1.00x
COMPARABLE 0.72	Morrisons Triple Blade Disposable Razors 4st	£2.50 £0.62/st	Essential Disposable Razors 4st	£1.90 £0.47/st	0.76x
COMPARABLE 0.81	Morrisons Pregnancy Test Kits 2st	£3.50 £1.75/st	Essential Pregnancy Test Kit 2st	£4.00 £2.00/st	1.14x
COMPARABLE 0.82	Morrisons Washproof Breathable Plasters 40st	£1.20 £0.03/st	Essential Washproof Plasters 40st	£1.70 £0.04/st	1.42x
COMPARABLE 0.90	Morrisons Ultimate Soft Quilted Toilet Rolls 6 pack 6st	£4.25 £0.71/st	Essential White Ultra Soft Bathroom Tissue 9st	£4.25 £0.47/st	0.67x
COMPARABLE 0.72	Morrisons Glass & Window Cleaner 750ml	£0.79 £1.05/l	Glass & Window Trigger Spray 750ml	£1.00 £1.33/l	1.27x
COMPARABLE 0.90	Morrisons Pure Fabric Conditioner 40 Washes 1000ml	£1.29 £1.29/l	Waitrose Fabric Conditioner Gentle 1500ml	£3.10 £2.07/l	1.60x
EQUIVALENT 0.90	Morrisons Microfibre Cloth 4st	£2.35 £0.59/st	Essential Microfibre Cloths 3st	£2.75 £0.92/st	1.56x
COMPARABLE 0.90	Morrisons Summer Burst Fabric Conditioner 40 Washes 1000ml	£1.29 £1.29/l	Waitrose Fabric Conditioner Summer Sun 1500ml	£3.10 £2.07/l	1.60x