Prices updated daily — 8 September 2026
Product type overview
icing sits within Baking Ingredients, part of Bread & Bakery. On this page you compare 66 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for icing is £2.71/kg at ASDA. In total, 10 variants of icing are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest icing
Compare 65 products across 9 supermarkets
icing — compare prices across 9 supermarkets
ASDA
ASDA White Fondant Icing 500g
500 g
£3.60/kg
at 1 supermarket
TESCO
Tesco Sweet Fondant Icing Ready To Roll 500g
500 g
£3.90/kg
at 1 supermarket
Waitrose Ltd
Cooks' Ingredients White Fondant Icing
500 g
£4.00/kg
at 1 supermarket
TESCO
Tesco Vanilla Flavour Frosting 400G
400 g
£4.88/kg
at 1 supermarket
Mr Kipling
Mr Kipling Vanilla Buttercream Style Icing 400g
400 g
£5.00/kg
at 1 supermarket
TESCO
Tesco Pink Frosting 300g
300 g
£5.00/kg
at 1 supermarket
Sainsbury's
Sainsbury's Vanilla Icing 400g
400 g
£5.00/kg
at 1 supermarket
Sainsbury's
Sainsbury's Chocolate Icing 400g
400 g
£5.00/kg
at 1 supermarket
Renshaw
Renshaw Royal Icing 400g
400 g
£5.62/kg
at 1 supermarket
Mr Kipling
Mr Kipling Signature Baking Madagascan Vanilla Fill & Glaze Cake Icing 400g
400 g
£6.10/kg
at 2 supermarkets
Mr Kipling
Mr Kipling Signature Baking Belgian Chocolate Fudge Fill & Glaze Cake Icing 400g
400 g
£6.25/kg
at 2 supermarkets
Betty Crocker
Betty Crocker Zesty Lemon Icing
400 g
£6.25/kg
at 5 supermarkets
Betty Crocker
Betty Crocker Chocolate Fudge Icing 400G
400 g
£6.25/kg
at 4 supermarkets
Betty Crocker
Betty Crocker Tempting Chocolate Icing 400G
400 g
£6.25/kg
at 5 supermarkets
Betty Crocker
Betty Crocker Rich Cream Cheese Style Icing
400 g
£6.25/kg
at 4 supermarkets
Betty Crocker
Betty Crocker Vanilla Buttercream Style Icing
400 g
£6.25/kg
at 4 supermarkets
Betty Crocker
Betty Crocker Velvety Vanilla Icing 400G
400 g
£6.25/kg
at 4 supermarkets
Cadbury
Cadbury Baking Chocolate Cake Icing 400g
400 g
£6.25/kg
at 5 supermarkets
Mr Kipling
Mr Kipling Vanilla Flavour Buttercream Style Icing
400 g
£6.25/kg
at 1 supermarket
Betty Crocker
Betty Crocker Strawberry Icing 400G
400 g
£6.25/kg
at 2 supermarkets
Betty Crocker
Betty Crocker Classic Coffee Icing
400 g
£6.25/kg
at 2 supermarkets
Betty Crocker
Betty Crocker Coffee Icing 400G
400 g
£6.25/kg
at 1 supermarket
Betty Crocker
Betty Crocker Chocolate Hazelnut Flavour Icing 400G
400 g
£6.25/kg
at 3 supermarkets
Betty Crocker
Betty Crocker Honeycomb Flavour Icing 400g
400 g
£6.25/kg
at 2 supermarkets
ASDA
ASDA Yellow Icing 250g
250 g
£7.96/kg
at 1 supermarket
ASDA
ASDA Black Fondant Icing 250g
250 g
£7.96/kg
at 1 supermarket
ASDA
ASDA Asda Ready to Roll Blue Icing 250g
250 g
£7.96/kg
at 1 supermarket
ASDA
ASDA Asda Ready to Roll Pink lcing 250g
250 g
£7.96/kg
at 1 supermarket
ASDA
ASDA Asda Ready to Roll Red Icing 250g
250 g
£7.96/kg
at 1 supermarket
ASDA
ASDA Asda Ready to Roll Green Icing 250g
250 g
£8.00/kg
at 1 supermarket
TESCO
Tesco Ready To Roll Red Icing 250g
250 g
£8.00/kg
at 1 supermarket
TESCO
Tesco Ready To Roll Black Icing 250g
250 g
£8.00/kg
at 1 supermarket
TESCO
Tesco Ready To Roll Yellow Icing 250g
250 g
£8.00/kg
at 1 supermarket
TESCO
Tesco Ready to Roll Pink Icing 250g
250 g
£8.00/kg
at 1 supermarket
TESCO
Tesco Ready To Roll Blue Icing 250g
250 g
£8.00/kg
at 1 supermarket
TESCO
Tesco Ready To Roll Green Icing 250g
250 g
£8.00/kg
at 1 supermarket
Sainsbury's
Sainsbury's 250g Ready to Roll Chocolate Flavour Icing
250 g
£8.00/kg
at 1 supermarket
ASDA
ASDA BAKE by ASDA White Piping Icing 120g
120 g
£11.92/kg
at 1 supermarket
Sainsbury's
Sainsbury's White Designer Icing 120g
120 g
£15.00/kg
at 1 supermarket
Sainsbury's
Sainsbury's 100g Chocolate Flavour Drizzle
100 g
£20.00/kg
at 1 supermarket
ASDA
ASDA BAKE by Bright Writing Icing 76g
76 g
£26.05/kg
at 1 supermarket
Dr. Oetker
Dr. Oetker The Spooks of Halloween Decorating Icing 4 x 19g (76g)
76 g
£26.32/kg
at 1 supermarket
Dr. Oetker
Dr. Oetker 4 x 19g The Spooks of Halloween Decorating Icing
76 g
£26.32/kg
at 2 supermarkets
Dr Oetker
Dr Oetker 4 Christmas Glitter Decorating Writing Icing
76 g
£26.32/kg
at 1 supermarket
CAKE DECOR
Cake Decor Coloured Writing Icing 76G
76 g
£27.63/kg
at 1 supermarket
CAKE DECOR
Cake Decor Coloured Writing Icing 76G
76 g
£27.63/kg
at 1 supermarket
BAKE by ASDA
BAKE by ASDA BAKE by Colourful Writing Icing 76g
76 g
£28.68/kg
at 1 supermarket
Dr. Oetker
Dr.Oetker Christmas Glittery Decorating Icing
76 g
£29.61/kg
at 1 supermarket
Sainsbury's
Sainsbury's Writing Icing, Colours 4x19g
76 g
£32.89/kg
at 1 supermarket
Dr Oetker
Dr. Oetker White Writing Icing
50 g
£35.00/kg
at 1 supermarket