Terms of Use

1. About the service

Allsupers.co.uk is a price-comparison platform for UK supermarkets. We collect, normalise and compare product data so consumers can compare prices and save. The service is intended for personal, non-commercial use by individual consumers.

2. Permitted use

You may use the website to:

• view and compare products and prices for your own use;
• share individual pages via a normal link;
• browse the service as an ordinary visitor would.

3. Database right and intellectual property

The compilation of product, price and image data on this website constitutes a database in which we hold the sui generis database right under the Database Directive (96/9/EC) as retained in UK law (the Copyright and Rights in Databases Regulations 1997), to the extent that right arises for us. We have made a substantial investment in obtaining, verifying and presenting this data.

Product images generated by us (including our own illustrations and edits) are copyright-protected works. Retailer names and logos are the property of the respective retailers.

4. Prohibited use (scraping)

Without our prior written consent, you must not:

• extract, copy, re-utilise or store a substantial part of the database, or repeatedly and systematically do so with insubstantial parts ("scraping");
• use automated means (bots, crawlers, spiders, scrapers) to harvest data, other than search engines that respect our robots.txt;
• circumvent security measures, rate limits or access controls, or spoof user-agents to evade detection;
• use the data for a competing service or for commercial resale.

Breach of this clause is both an infringement of our database right and a breach of this agreement. We reserve all rights, including blocking access and claiming damages.

5. Commercial use of our data

Are you a retailer, researcher, journalist or business wanting to use our data? Please contact us: we offer datasets and partnerships under licence. Unauthorised commercial use is not permitted. Paid data services are separate from our research publications and give no influence over their method, data, timing or wording (see section 6).

6. Research and publications (Price Monitor)

Our research publications, including the Price Monitor, are measurements made according to the method at allsupers.co.uk/research/methodology: online prices on a stated measuring day, with a statistical range. They are not buying advice and say nothing about shops, products or days outside the measurement.

Journalists, education and research

Newsrooms, journalists, teachers and academic researchers may quote and discuss our findings without prior permission, with attribution ("Price Monitor [month year], Allsupers.co.uk"), without changing their meaning and with the limitations stated alongside the finding (number of shops, measuring day, product group). The evidence pack on the Price Monitor page provides the substantiation.

Businesses and other organisations

Anyone may cite a finding neutrally with attribution. Businesses and other organisations, including supermarkets, brands, agencies and consultants, need our prior written permission to use a finding in advertising, marketing or other commercial communications, and for any reuse of data or information from this website in their own products, reports or analyses. Request permission via [email protected].

Exception: discussing, criticising or complaining about our publications is always allowed, with attribution, outside advertising. Fair dealing for criticism, review and news reporting is unaffected.

Advertising

Use of a finding, our name or our logo in advertising or other commercial communications requires our prior written permission. We may grant it on equal terms, published in advance on our independence page, to every shop measured in the relevant edition, for the exact finding, with its stated limitations and until the next edition appears, where in our judgement the finding supports the requested wording and is not the subject of a pending correction, complaint or dispute. Our name may never be used as an endorsement, partnership or seal of approval.

Independence and corrections

Nobody pays for a place in a ranking or for the outcome of a measurement. Corrections and additions to a publication are listed with their date in our correction log. If a finding is withdrawn or changed, a permission granted on it may lapse; the written permission sets out how.

7. Accuracy and liability

We aim to keep prices current and correct but cannot guarantee accuracy: retailer prices may change. The final price at the retailer prevails. We are not liable for any loss arising from use of the website or from inaccuracies in the data. Nor are we liable for statements by third parties that refer to our publications.

8. Changes and governing law

We may update these terms. Changes apply from the date at the top of this page and not retroactively. Earlier versions remain available through the version history in section 10. These terms are governed by the laws of England and Wales.

9. Contact

Questions about these terms or about data use? [email protected]

10. Version history

• 19 October 2026: section 6 (Research and publications) added; sections 5, 7 and 8 extended; sections renumbered.
• 10 July 2026: full text of the previous version.
• Older versions are available on request via [email protected].