Privacy Policy
Last updated: 9 March 2026
Allsupers.co.uk ("we", "us") respects your privacy. This policy explains what data we collect and why.
1. Who are we?
Allsupers.co.uk is a price comparison platform for UK supermarkets. We help consumers find the best prices at Tesco, Asda and Sainsbury's. The service is operated by Allesupers, based in the Netherlands.
2. What data do we collect?
With your consent (cookies accepted):
- Page visits and browsing behaviour (Google Analytics)
- Click patterns and scroll behaviour (Microsoft Clarity)
- Session recordings (anonymised, sensitive fields masked)
- Anonymous visitor ID to recognise returning visitors
Without consent (always active):
- Search queries (search term only, no personal data)
- IP address is hashed (SHA256) and cannot be traced back to you
What we do NOT collect:
- Names or email addresses (unless you create an account)
- Payment details (we do not sell anything)
- Location data
3. Why do we collect this?
- To improve our service
- To see which features are popular
- To detect technical issues
- To measure whether users find our site useful
4. Cookies
Essential cookies (always active)
These cookies are essential for the site to function. Without them, features like your shopping basket would not work. No consent is required for these under UK GDPR and the Privacy and Electronic Communications Regulations 2003.
Analytics cookies (with consent)
We only use these cookies with your consent via the cookie banner. You can change your preference at any time via the cookie banner.
| Cookie | Type | Purpose | Retention |
|---|---|---|---|
| mychoice_analytics_consent | Essential | Remembers your cookie preference | 1 year |
| _mc_uid | Analytics | Anonymous visitor ID | 1 year |
| _ga, _gid | Analytics | Google Analytics (visitor statistics) | 2 years |
| _clck, _clsk | Analytics | Microsoft Clarity (usage analysis) | 1 year |
| mychoice_marketing_consent | Marketing | Remembers whether you allow affiliate/marketing cookies | 1 year |
5. Your rights (UK GDPR)
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Access: request what data we hold about you
- Rectification: request correction of inaccurate data
- Erasure: request deletion of your data
- Objection: withdraw your consent via the cookie banner at the bottom of the page
The supervisory authority for data protection in the UK is the Information Commissioner's Office (ICO). You can contact the ICO at ico.org.uk.
Deleting your account and data
Created an account? You can request deletion of your account and all associated data at any time. Here's how:
- Email [email protected] with the subject "Delete account".
- Include the email address you used to create your account.
- We process your request within 30 days and confirm deletion by email.
What we delete: your account data (email address, display name), your saved baskets and favourites.
What we keep (temporarily): anonymous, non-identifiable analytics data is subject to the standard retention period (see below) and is not linked to your account.
You can also request deletion of only part of your data without closing your account — just mention this in your email.
6. Third parties
We share data with the following service providers:
- Google Analytics (Google LLC, US) - for visitor statistics. Google Privacy Policy
- Microsoft Clarity (Microsoft Corporation, US) - for usage analysis. Microsoft Privacy Statement
7. Retention periods
- Search queries: 90 days
- Analytics data: 14 months (Google Analytics default)
- Account data: until you delete your account
8. Changes
We may update this privacy policy. Significant changes will be announced on the website. The date at the top of this page indicates when the policy was last updated.
9. Contact
If you have questions about this privacy policy or wish to exercise your rights, please contact us:
Email: [email protected]
This privacy policy applies to Allsupers.co.uk and all associated services.