Prices updated daily — 21 July 2026
Product type overview
brioche roll sits within Fresh Bread, part of Bread & Bakery. On this page you compare 50 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for brioche roll is £0.16/st at Aldi. In total, 3 variants of brioche roll are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest brioche roll
Compare 50 products across 9 supermarkets
brioche roll — compare prices across 9 supermarkets
BON APPETIT
Milk Brioche Rolls
10 pieces
£0.16/unit
at 1 supermarket
BON APPETIT!
Chocolate Chip Brioche Rolls 8 Pack
8 pieces
£0.17/unit
at 1 supermarket
Waitrose Ltd
Waitrose 8 Brioche Rolls
8 pieces
£0.19/unit
at 1 supermarket
Waitrose Ltd
Waitrose 8 Chocolate Chip Brioche Rolls
8 pieces
£0.19/unit
at 1 supermarket
TESCO
Tesco Butter Brioche Rolls 8 Pack
8 pieces
£0.21/unit
at 1 supermarket
TESCO
Tesco Chocolate Chip Brioche Rolls 8 Pack
8 pieces
£0.21/unit
at 1 supermarket
Morrisons
Morrisons Choc Chip Brioche Rolls
8 pieces
£0.21/unit
at 1 supermarket
Morrisons
Morrisons Brioche Rolls With Butter 8 Pack
8 pieces
£0.21/unit
at 1 supermarket
Sainsbury's
Sainsbury's Milk Chocolate Chip Brioche Roll x8
8 pieces
£0.21/unit
at 1 supermarket
Sainsbury's
Sainsbury's Butter Brioche Roll x8
8 pieces
£0.21/unit
at 1 supermarket
Brioche Pasquier
Brioche Pasquier Choc Chip Brioche Rolls x8
8 pieces
£0.24/unit
at 2 supermarkets
Brioche Pasquier
Brioche Pasquier Milk Brioche Rolls x8
8 pieces
£0.24/unit
at 1 supermarket
Iceland Luxury
The Daily Bakery 4 Sliced Brioche Rolls
4 pieces
£0.25/unit
at 1 supermarket
M&S
M&S Chocolate Chip Brioche Rolls
8 pieces
£0.25/unit
at 1 supermarket
M&S
M&S Brioche Rolls
8 pieces
£0.25/unit
at 1 supermarket
Brioche Pasquier
Brioche Pasquier Vegan Briochettes with Chocolate Chips and Cereals
6 pieces
£0.28/unit
at 1 supermarket
BON APPETIT!
Chocolate Chip Brioche Swirls
6 pieces
£0.32/unit
at 1 supermarket
BON APPETIT!
Raisin Brioche Swirls
6 pieces
£0.32/unit
at 1 supermarket
TESCO
Tesco Brioche Rolls 4 Pack
4 pieces
£0.32/unit
at 1 supermarket
Brioche Pasquier
Brioche Pasquier Vegan Briochettes with Fruit Chips & Chia Seeds
6 pieces
£0.33/unit
at 1 supermarket
Brioche Pasquier
Brioche Pasquier Pain Au Lait 6pk
6 pieces
£0.33/unit
at 1 supermarket
Waterfields
Waterfields 4 Brioche Buns
4 pieces
£0.36/unit
at 1 supermarket
Hughes Bakery
Hughes Bakery 4 Brioche Buns
4 pieces
£0.38/unit
at 1 supermarket
Brioche Pasquier
Brioche Pasquier Choc Chip Pain Au Lait 6pk
6 pieces
£0.41/unit
at 1 supermarket
St Pierre
St Pierre 6 Brioche Buns
6 pieces
£0.42/unit
at 4 supermarkets
St Pierre
St Pierre Choc Chip Brioche Swirls
6 pieces
£0.48/unit
at 1 supermarket
Schar
Schar Gluten Free Sweet Brioche Rolls
4 pieces
£0.49/unit
at 1 supermarket
Warburtons Gluten Free
Warburtons Gluten Free Soft Sliced Brioche Square Rolls
4 pieces
£0.58/unit
at 1 supermarket
St Pierre
St Pierre 4 Brioche Baguettes
4 pieces
£0.63/unit
at 2 supermarkets
Warburtons Gluten Free
Warburtons Gluten Free Soft Brioche Rolls 4 pack
4 pieces
£0.69/unit
at 2 supermarkets
Warburtons Gluten Free
Warburtons Gluten Free Brioche Rolls
4 pieces
£0.74/unit
at 1 supermarket
Warburtons Gluten Free
Warburtons Gluten Free Brioche Rolls 4pk
4 pieces
£0.79/unit
at 1 supermarket
Waitrose Ltd
No.1 2 Brioche Rolls
2 pieces
£0.80/unit
at 1 supermarket
Genius
Genius 2 Brioche Buns
2 pieces
£0.99/unit
at 3 supermarkets
M&S Collection
M&S Collection Brioche Rolls
2 pieces
£1.10/unit
at 1 supermarket
La Boulangère
La Boulangère Plaited Brioche 400g
400 g
£5.00/kg
at 1 supermarket
La Boulangerie
La Boulangere Brioche Rolls x 8
280 g
£5.18/kg
at 1 supermarket
La Boulangere
La Boulangère 8 Chocolate Chips Brioche Rolls 280g
280 g
£5.36/kg
at 1 supermarket
La Boulangere
La Boulangère 8 Nature Plain Brioche Rolls 280g
280 g
£5.36/kg
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA 8 Chocolate Chip Brioche Rolls 280g
280 g
£5.61/kg
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA The Bakery Brioche Rolls 280g
280 g
£5.61/kg
at 1 supermarket
La Boulangere
La Boulangère 6 Briochettes Milk Chocolate Chips 210g
210 g
£7.14/kg
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA The Bakery 6 Chocolate Chip Brioche Swirls 300g
300 g
£7.23/kg
at 1 supermarket
Brioche Pasquier
Brioche Pasquier Brioche Rolls
256 g
£7.23/kg
at 1 supermarket
St Pierre
St Pierre Vanilla Brioche Tear & Share 500g
500 g
£7.96/kg
at 1 supermarket
St Pierre
St Pierre Tear & Share Brioche
500 g
£8.00/kg
at 1 supermarket
Schar
Schar Gluten Free Sweet Brioche Style Rolls 200g
200 g
£9.60/kg
at 1 supermarket
Schar
Schar Gluten-Free Sweet Brioche Style Rolls 2 x 100g (200g)
200 g
£10.00/kg
at 2 supermarkets
St Pierre
St Pierre 10 Mini Brioche Buns
200 g
£12.40/kg
at 2 supermarkets
Sainsbury's
Sainsbury's Free From Chocolate Brioche Rolls 176g
176 g
£12.50/kg
at 1 supermarket