Prices updated daily — 23 October 2026
Product type overview
brioche roll sits within Fresh Bread, part of Bread & Bakery. On this page you compare 52 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for brioche roll is £0.16/st at Aldi. In total, 3 variants of brioche roll are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest brioche roll
Compare 38 products priced per unit across 9 supermarkets (52 in total)
brioche roll — compare prices across 9 supermarkets
BON APPETIT
Milk Brioche Rolls
10 pieces
£0.16/unit
at 1 supermarket
BON APPETIT!
Chocolate Chip Brioche Rolls
8 pieces
£0.17/unit
at 1 supermarket
La Boulangere
La Boulangere 16pk Choc Chip Brioche Roll
16 pieces
£0.17/unit
at 1 supermarket
Sainsbury's
Sainsbury's Milk Chocolate Chip Brioche Roll x8
8 pieces
£0.18/unit
at 1 supermarket
Sainsbury's
Sainsbury's Butter Brioche Roll x8
8 pieces
£0.18/unit
at 1 supermarket
TESCO
Tesco Butter Brioche Rolls 8 Pack
8 pieces
£0.21/unit
at 1 supermarket
TESCO
Tesco Chocolate Chip Brioche Rolls 8 Pack
8 pieces
£0.21/unit
at 1 supermarket
Morrisons
Morrisons Choc Chip Brioche Rolls
8 pieces
£0.21/unit
at 1 supermarket
Morrisons
Morrisons Brioche Rolls With Butter 8 Pack
8 pieces
£0.21/unit
at 1 supermarket
Brioche Pasquier
Brioche Pasquier Choc Chip Brioche Rolls x8
8 pieces
£0.24/unit
at 2 supermarkets
Brioche Pasquier
Brioche Pasquier Milk Brioche Rolls x8
8 pieces
£0.24/unit
at 1 supermarket
St Pierre
St Pierre 10 x Mini Brioche Buns
10 pieces
£0.25/unit
at 2 supermarkets
Waitrose Ltd
Waitrose 8 Brioche Rolls
8 pieces
£0.25/unit
at 1 supermarket
Waitrose Ltd
Waitrose 8 Chocolate Chip Brioche Rolls
8 pieces
£0.25/unit
at 1 supermarket
Waterfields
Waterfields 4 Brioche Buns
4 pieces
£0.25/unit
at 1 supermarket
Iceland Luxury
The Daily Bakery 4 Sliced Brioche Rolls
4 pieces
£0.25/unit
at 1 supermarket
M&S
M&S 8 chocolate chip brioche
8 pieces
£0.25/unit
at 1 supermarket
M&S
M&S Brioche Rolls
8 pieces
£0.25/unit
at 1 supermarket
Brioche Pasquier
Brioche Pasquier Vegan Briochettes with Chocolate Chips and Cereals
6 pieces
£0.28/unit
at 1 supermarket
BON APPETIT!
Chocolate Chip Brioche Swirls
6 pieces
£0.32/unit
at 1 supermarket
BON APPETIT!
Raisin Brioche Swirls
6 pieces
£0.32/unit
at 1 supermarket
Brioche Pasquier
Brioche Pasquier Vegan Briochettes with Fruit Chips & Chia Seeds
6 pieces
£0.33/unit
at 1 supermarket
St Pierre
St Pierre 6 Brioche Swirls
6 pieces
£0.33/unit
at 2 supermarkets
Brioche Pasquier
Brioche Pasquier Pain Au Lait 6pk
6 pieces
£0.33/unit
at 1 supermarket
St Pierre
St Pierre 6 Chocolate Chip Brioche Swirls
6 pieces
£0.33/unit
at 2 supermarkets
Hughes Bakery
Hughes Bakery 4 Brioche Buns
4 pieces
£0.38/unit
at 1 supermarket
St Pierre
St Pierre 6 Brioche Buns
6 pieces
£0.42/unit
at 4 supermarkets
Brioche Pasquier
Brioche Pasquier Choc Chip Pain Au Lait 6pk
6 pieces
£0.42/unit
at 1 supermarket
St Pierre
St Pierre Choc Chip Brioche Swirls
6 pieces
£0.48/unit
at 1 supermarket
St Pierre
St Pierre 4 Brioche Baguettes
4 pieces
£0.50/unit
at 2 supermarkets
St Pierre
St Pierre Pre-Cut 4 Mediterranean Herb Brioche Rolls
4 pieces
£0.50/unit
at 1 supermarket
Schar
Schar Gluten Free Sweet Brioche Rolls
4 pieces
£0.62/unit
at 1 supermarket
Warburtons Gluten Free
Warburtons Gluten Free Brioche Rolls
4 pieces
£0.65/unit
at 1 supermarket
Warburtons Gluten Free
Warburtons Gluten Free Soft Brioche Rolls 4 pack
4 pieces
£0.68/unit
at 2 supermarkets
Warburtons Gluten Free
Warburtons Gluten Free Soft Sliced Brioche Square Rolls
4 pieces
£0.72/unit
at 1 supermarket
Warburtons Gluten Free
Warburtons Gluten Free Brioche Rolls 4pk
4 pieces
£0.86/unit
at 1 supermarket
Genius
Genius 2 Brioche Buns
2 pieces
£0.92/unit
at 3 supermarkets
M&S Collection
M&S Collection Brioche Rolls
2 pieces
£1.10/unit
at 1 supermarket