Prices updated daily — 21 July 2026
Product type overview
white rolls sits within Fresh Bread, part of Bread & Bakery. On this page you compare 239 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for white rolls is £0.08/st at ASDA. In total, 8 variants of white rolls are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest white rolls
Compare 235 products across 9 supermarkets
white rolls — compare prices across 9 supermarkets
JUST ESSENTIALS by ASDA
JUST ESSENTIALS by ASDA Just Essentials 6 White Rolls
6 pieces
£0.08/unit
at 1 supermarket
TESCO
Tesco White Batch Rolls 6 Pack
6 pieces
£0.08/unit
at 1 supermarket
Morrisons
Morrisons Soft White Rolls 6 Pack
6 pieces
£0.08/unit
at 1 supermarket
VILLAGE BAKERY
White Rolls
6 pieces
£0.08/unit
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA 6 Finger Rolls
6 pieces
£0.12/unit
at 1 supermarket
Co-op
Co-op White Rolls 6 pack
6 pieces
£0.12/unit
at 1 supermarket
Iceland
The Daily Bakery 6 Finger Rolls
6 pieces
£0.12/unit
at 1 supermarket
Ocado
Ocado Soft White Rolls
6 pieces
£0.13/unit
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA The Bakery 6 White Finger Rolls
6 pieces
£0.16/unit
at 1 supermarket
TESCO
Tesco White Finger Rolls 6 Pack
6 pieces
£0.16/unit
at 1 supermarket
Morrisons
Morrisons Finger Rolls 6 Pack
6 pieces
£0.16/unit
at 1 supermarket
Morrisons
Morrisons Sliced White Rolls 6 Pack
6 pieces
£0.16/unit
at 1 supermarket
Morrisons
Market Street White Finger Rolls
6 pieces
£0.16/unit
at 1 supermarket
Brace's
Brace's Family Bread 6 White Baps
6 pieces
£0.17/unit
at 2 supermarkets
McGhee's
McGhee's 6 Scottish Morning Rolls
6 pieces
£0.17/unit
at 3 supermarkets
Warburtons
Warburtons 6 Soft & Sliced White Rolls
6 pieces
£0.17/unit
at 6 supermarkets
Brace's
Brace's Family Bread 6 Finger Rolls
6 pieces
£0.17/unit
at 2 supermarkets
Morrisons
Market Street Large Salt & Pepper Baps
6 pieces
£0.17/unit
at 1 supermarket
VILLAGE BAKERY
Soft White Large Baps
4 pieces
£0.19/unit
at 1 supermarket
Iceland
The Daily Bakery 4 White Rolls
4 pieces
£0.19/unit
at 1 supermarket
McGhee's Bakery
Mc Ghees Family Bakery Well Fired Morning Rolls
4 pieces
£0.20/unit
at 3 supermarkets
TESCO
Tesco Scotch Rolls 4 Pack
4 pieces
£0.20/unit
at 1 supermarket
ROBERTS BAKERY
White Rolls
4 pieces
£0.21/unit
at 1 supermarket
TESCO
Tesco Large White Baps 4 pack
4 pieces
£0.22/unit
at 1 supermarket
Morrisons
Market Street Tiger Crusty Roll
4 pieces
£0.22/unit
at 1 supermarket
Roberts
Roberts 4 White Rolls
4 pieces
£0.22/unit
at 1 supermarket
Ocado
Ocado Large Soft White Baps
4 pieces
£0.22/unit
at 1 supermarket
BROWNINGS THE BAKERS
Browning The Bakers Morning Rolls 4 Pack
4 pieces
£0.24/unit
at 1 supermarket
Brownings
Brownings Well Fired Morning Rolls
4 pieces
£0.24/unit
at 1 supermarket
Ormo
Ormo 4 Finger Rolls
4 pieces
£0.25/unit
at 1 supermarket
Warburtons
Warburtons 4 Large Rolls
4 pieces
£0.25/unit
at 2 supermarkets
Sheldon's
Sheldon's 4 Soft Large White Baps
4 pieces
£0.25/unit
at 2 supermarkets
The BAKERY at ASDA
The BAKERY at ASDA 4 White Rolls
4 pieces
£0.25/unit
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA The Bakery at 4 White Baps
4 pieces
£0.25/unit
at 1 supermarket
Ormo
Ormo 4 White Floury Baps
4 pieces
£0.25/unit
at 1 supermarket
Morrisons
Market Street Medium White Baps
4 pieces
£0.25/unit
at 1 supermarket
McGhee's
McGhee's 4 Scottish Crispy Rolls
4 pieces
£0.25/unit
at 2 supermarkets
VILLAGE BAKERY
Tiger Rolls
4 pieces
£0.25/unit
at 1 supermarket
Kingsmill
Kingsmill 2 Large Baps Soft White
2 pieces
£0.28/unit
at 1 supermarket
Morrisons
Market Street Large White Baps
2 pieces
£0.30/unit
at 1 supermarket
VILLAGE BAKERY
Metro Subs
2 pieces
£0.44/unit
at 1 supermarket
VILLAGE BAKERY
Metro Subs
2 pieces
£0.44/unit
at 1 supermarket
Trotters Family Bakers
Trotters Family Bakers Family Bakers 2 Small White Stottie
2 pieces
£0.49/unit
at 1 supermarket
Waitrose Ltd
Crusty Roll
1 pieces
£0.50/unit
at 1 supermarket
Co-op
Co-op White Rustic Roll
1 pieces
£0.50/unit
at 1 supermarket
TESCO finest
Tesco Finest Vintage Cheese Roll
1 pieces
£0.65/unit
at 1 supermarket
Morrisons
Market Street Small White Baguette
1 pieces
£0.80/unit
at 1 supermarket
Mr Trotters
Mr Trotters Family Bakers Medium Stottie
1 pieces
£0.98/unit
at 1 supermarket
Unbranded
Stamford Street Co. White Rolls x4 300g
300 g
£2.50/kg
at 1 supermarket
The Daily Bakery
Iceland The Daily Bakery 4 Seeded Rolls
Price per unit unknown
at 1 supermarket