Prices updated daily — 23 October 2026
Product type overview
white rolls sits within Fresh Bread, part of Bread & Bakery. On this page you compare 241 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for white rolls is £0.08/st at ASDA. In total, 8 variants of white rolls are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest white rolls
Compare 210 products priced per unit across 9 supermarkets (241 in total)
white rolls — compare prices across 9 supermarkets
JUST ESSENTIALS by ASDA
JUST ESSENTIALS by ASDA Just Essentials 6 White Rolls
6 pieces
£0.08/unit
at 1 supermarket
TESCO
Tesco White Batch Rolls 6 Pack
6 pieces
£0.08/unit
at 1 supermarket
Morrisons
Morrisons Soft White Rolls 6 Pack
6 pieces
£0.08/unit
at 1 supermarket
VILLAGE BAKERY
White Rolls
6 pieces
£0.08/unit
at 1 supermarket
VILLAGE BAKERY
Sliced White Rolls
12 pieces
£0.10/unit
at 1 supermarket
Co-op
Co-op White Rolls 6 pack
6 pieces
£0.12/unit
at 1 supermarket
Iceland
The Daily Bakery 6 Finger Rolls
6 pieces
£0.12/unit
at 1 supermarket
Ocado
Ocado Soft White Rolls
6 pieces
£0.13/unit
at 1 supermarket
Market Street
Market Street Medium White Baps
24 pieces
£0.14/unit
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA The Bakery 12 White Sliced Rolls
12 pieces
£0.15/unit
at 1 supermarket
Warburtons
Warburtons 12 White Rolls
12 pieces
£0.16/unit
at 5 supermarkets
The BAKERY at ASDA
The BAKERY at ASDA The Bakery 6 White Finger Rolls
6 pieces
£0.16/unit
at 1 supermarket
Morrisons
Morrisons Finger Rolls 6 Pack
6 pieces
£0.16/unit
at 1 supermarket
Morrisons
Morrisons Sliced White Rolls 6 Pack
6 pieces
£0.16/unit
at 1 supermarket
Morrisons
Market Street White Finger Rolls
6 pieces
£0.16/unit
at 1 supermarket
Warburtons
Warburtons Sliced White Rolls
12 pieces
£0.16/unit
at 1 supermarket
Brace's
Brace's Family Bread 6 White Baps
6 pieces
£0.17/unit
at 2 supermarkets
McGhee's
McGhee's 6 Scottish Morning Rolls
6 pieces
£0.17/unit
at 3 supermarkets
Warburtons
Warburtons 6 Soft & Sliced White Rolls
6 pieces
£0.17/unit
at 6 supermarkets
Warburtons
Warburtons White Sandwich Bread Thins 6 Pack
6 pieces
£0.17/unit
at 6 supermarkets
Brace's
Brace's Family Bread 6 Finger Rolls
6 pieces
£0.17/unit
at 2 supermarkets
Morrisons
Market Street Large Salt & Pepper Baps
6 pieces
£0.17/unit
at 1 supermarket
Morrisons
Market Street Large White Bread Baps 6 Pack
6 pieces
£0.17/unit
at 1 supermarket
Morrisons
Morrisons 6 Large White Baps
6 pieces
£0.17/unit
at 1 supermarket
Waitrose Ltd
Essential White Floured Baps
6 pieces
£0.17/unit
at 1 supermarket
Waitrose Ltd
Essential White Finger Rolls
6 pieces
£0.17/unit
at 1 supermarket
TESCO
Tesco White Finger Rolls 6 Pack
6 pieces
£0.17/unit
at 1 supermarket
TESCO
Tesco Soft White Rolls 6 Pack
6 pieces
£0.17/unit
at 1 supermarket
VILLAGE BAKERY
Soft White Large Baps
4 pieces
£0.17/unit
at 1 supermarket
Brace's
Brace's Family Bread 8 White Finger Rolls
8 pieces
£0.18/unit
at 1 supermarket
Morrisons
Market Street Crusty Rolls
6 pieces
£0.18/unit
at 1 supermarket
Morrisons
Market Street Scotch Morning Rolls 6 Pack
6 pieces
£0.18/unit
at 1 supermarket
Market Street
Market Street Large White Baps
18 pieces
£0.18/unit
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA 6 Finger Rolls
6 pieces
£0.19/unit
at 1 supermarket
Adkins
Adkins 6 White Salad Baps
6 pieces
£0.19/unit
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA 6 Scotch White Rolls
6 pieces
£0.19/unit
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA The Bakery 6 White Sliced Rolls
6 pieces
£0.19/unit
at 1 supermarket
Adkins
Adkins 6 Medium Finger Rolls
6 pieces
£0.19/unit
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA 6 Soft White Rolls
6 pieces
£0.19/unit
at 1 supermarket
Sainsbury's
Sainsbury's White Crusty Rolls x6
6 pieces
£0.19/unit
at 1 supermarket
Sainsbury's
Sainsbury's Soft White Rolls x6
6 pieces
£0.19/unit
at 1 supermarket
Sainsbury's
Sainsbury's Morning Rolls x6
6 pieces
£0.19/unit
at 1 supermarket
TESCO
Tesco Scotch Morning Rolls 6 Pack
6 pieces
£0.19/unit
at 1 supermarket
TESCO
Tesco Crusty White Rolls 6 Pack
6 pieces
£0.19/unit
at 1 supermarket
TESCO
Tesco Tiger Rolls 6 Pack
6 pieces
£0.19/unit
at 1 supermarket
Iceland
The Daily Bakery 4 White Rolls
4 pieces
£0.19/unit
at 1 supermarket
The Daily Bakery
Iceland The Daily Bakery 4 Seeded Rolls
4 pieces
£0.19/unit
at 1 supermarket
Warburtons
Warburtons 6 Scottish Morning Rolls
6 pieces
£0.20/unit
at 1 supermarket
McGhee's Bakery
Mc Ghees Family Bakery Well Fired Morning Rolls
4 pieces
£0.20/unit
at 3 supermarkets
Morrisons
Market Street Crusty Rolls
6 pieces
£0.20/unit
at 1 supermarket